SOUTHKOREAAirline passengers in South Korea have not yet fully embraced self-service technology. The 2016 Passenger IT Trends Survey focused on the connection between passengers’ emotions and how these can predict the use of technology.

2016 PASSENGER IT TRENDS SURVEY FACTSHEET – SOUTH KOREA

90%OF PASSENGERS IN SOUTH KOREA USE SELF-SERVICE TECHNOLOGY FOR BOOKING 98%

OF PASSENGERS IN SOUTH KOREACARRY A SMARTPHONE.36% A LAPTOP, 34% A TABLET AND17% ALL 3 DEVICES

11%OF PASSENGERS IN SOUTH KOREA USE BAG-DROP KIOSK

49%OF PASSENGERS IN SOUTH KOREA USE MOBILE APPS ON BOARD THE FLIGHT FOR ENTERTAINMENT

48%OF PASSENGERS IN SOUTH KOREAUSE SELF-SERVICE WHERE IT IS AVAILABLE DURING THEIR JOURNEY

11%OF PASSENGERS IN SOUTH KOREA USE MOBILE APPS FOR CHECK-IN

With at least four different passenger profiles when it comes to technology services it is clear, one size does not fit all. Find out what kind of traveler you are: travelerprofile.sita.aero

EMOTIONAL EXTREMES DURING THE JOURNEY IN SOUTH KOREA IN 2016

THIS WAY

36% CAREFUL PLANNER

12% 11% PAMPERED

12% OPEN-MINDED ADVENTURER

THIS WAY

36% CAREFUL PLANNER

12% 11% PAMPERED

12% OPEN-MINDED ADVENTURER

THIS WAY

36% CAREFUL PLANNER

12% 11% PAMPERED

12% OPEN-MINDED ADVENTURER

THIS WAY

36% CAREFUL PLANNER

12% 11% PAMPERED

12% OPEN-MINDED ADVENTURER

2016 Passenger IT Trends Survey© SITA 2016 All trademarks acknowledged. Specifications subject to change without prior notice. This literature provides outline information only and (unless specifically agreed to the contrary by SITA in writing) is not part of any order or contract.

KOREAN PASSENGERS AT A GLANCE:• 80% have positive emotions across the whole journey

• Passengers expect to use on average 22% more self-service in 2017

• 73% of passengers would use bag update notifications services on their mobile phone

• Listening to music (89%) is the most popular activity during dwell time

For more details, go to www.sita.aero/2016-passenger-survey

% of passengers' with negative emotions

% of passengers' with positive emotions

21% CAREFUL PLANNER

7% OPEN-MINDED ADVENTURER

18% HYPER-CONNECTED

13% PAMPERED

Does not want to experience anything negative on their journey, so they plan ahead to avoid them. Often they double check every stage of preparation and travel.

It is very important for them to maintain control and determine their own context. They value efficiency very highly.

Eager to try new things and services. They are looking for memorable experiences, but tend to travel economy class and look for bargains.

Relaxed travelers who can afford a higher standard of service. They make frequent use of status-based services eg, lounges, loyalty programs, etc.