Loyalty is uncertain.

Only 26% favor their traditional providers—broadcasters—for quality video.

Only 39% of South Africanconsumers looking to buy a specific smartphone already own devices from the same brand.

Only 5% will select over-the-top brands as pay-tv providers.

Hyper-connected consumers have an insatiable digital appetite.

South African Screenagers are disenchantedwith aspects of their digital life.

36% of 24-54 year-olds own a combination of tablet, laptop/desktop and smartphone.

83% of South African consumers watch long-form video over the Internet.

90% get annoyed when experiencing TV interruptions due to poor internet broadband connections at home.

80% of South Africanconsumers read news online daily and weekly.

52% planning to buy a TV next year will buy a connected HDTV.

68% of 14-17 year-olds plan to buy a smartwatch in the next 5 years.

72% of consumers have difficulty using their intelligent devices.

69% of viewers have poor mobile broadband connections on a daily and weekly basis when watching online video.

42% are planning to switch to another home internet service provider in the next year looking for a better digital life.

Five trends from the 2015 Accenture Digital Consumer Survey (South African survey results)

About the 2015 Accenture Digital Consumer Survey

Copyright © 2015 Accenture All rights reserved.

Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

The Accenture Digital Consumer Survey for communications, media and technology companies was conducted online between October and November 2014, with 24,000 consumers in 24 countries: Australia, Brazil, Canada, China, Czech Republic, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey, United Arab Emirates, United Kingdom and United States.

The sample in each country is representative of the online population, with respondents ranging in age from 14 to 55+. The survey polled respondents about their usage, attitudes and expectations related to digital devices ownership, content consumption, broadband constraints, digital trust and the internet of things.

South Africans are Screenagers. Now what?

The new digital lifestyle crosses all age groups. It’s hyper-connected, multi-function and multi-screen.

Everyone’s a Screenager

Quality and usability are now the difference between success and failure.

Wanted: A Better Digital Life

03

04

Consumers are cautious about who they share their data with.

Are You Trustworthy?

Brand alone is not enough, but companies that improve and simplify consumers’ digital lives can be winners.

Loyalty Must Be Earned

05A World of Opportunity

Top 3 preferred service providers for today and in the future

Home Surveillance Systems

Wearable Health Devices

In-vehicle Entertainment Systems

Smartwatch-based services

SpecialistCompany

DeviceManufacturer Telco

SpecialistCompany

DeviceManufacturer Pharmaceutical

Company

DeviceManufacturer

SpecialistCompany Telco

DeviceManufacturer

SpecialistCompany Telco

1 2 3

Brands have to capitalize on improving and simplifying consumers’ digital lives.

66% are ready to pay more for a faster and more reliable internet connection to watch the TV/movies/videos they want anytime.

84% prefer a bundled solution from the same provider.

Consumers are cautious...

...so they prefer to trust established brands.

52% of South Africandigital consumers are cautious about the information they share due to lack of confidence in the online security that protects their personal data.

TelecomOperators

ConsumerElectronicsCompanies

CommercialBanks

1 2 3

And churn is the risk.

The digital competitivelandscape is still emergingand the playing field is wide open.