SOUTH AFRICAN FRUIT JUICE INDUSTRY LANDSCAPE REPORT

COMPILED: FEBRUARY 2019

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leaders to fully understand their industry, facilitate business development strategy,

highlight company performance, and nurture industry growth.

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Intelligence Research can help give the edge

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▪ From strategic overviews of your business’s

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designed to meet your unique needs.

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SOLUTIONS

INDUSTRY AND COMPETITIVE INTELLIGENCE OVERVIEW

FOOD AND BEVERAGES INDUSTRY REPORT CLIENTS

Our Food and Beverages Industry Landscape reports have been purchased by global and South African companies:

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REPORT OVERVIEW

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The South African Fruit Juice Industry Landscape Report (110 pages) provides a dynamic synthesis of industry research, examining

the local and global Fruit Juice Industry from a uniquely holistic perspective, with detailed insights into the entire value chain – from

manufacturing to retailing, market size trends, industry trends, industry drivers and challenges, competitor and pricing analysis.

For the Global Fruit Juice Industry Section:

What are the current market dynamics, production, imports and exports of the Global Fruit Juice Industry?

What are the key markets within the Global Fruit Juice Industry?

What are the Global Fruit Juice Industry trends, drivers, and challenges?

For the South African Fruit Juice Industry Section:

What are the current market dynamics (market size, market value, market volumes: 2013-2018 Actual, 2019-2023 Forecasts,

distribution channels), imports and exports of the South African Fruit Juice Industry?

What are the South African Fruit Juice Industry trends, drivers, and challenges?

Who are the key manufacturing players in the South African Fruit Juice Industry?

For the South African Retail and Pricing Analysis Section:

Who are the key retail players (retail outlets and juice bars) in the South African Fruit Juice Industry?

What are the prices of frequently purchased Fruit Juice brands across South African retail outlets?

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:

SCREENSHOTS FROM REPORT

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110 page report filled with detailed charts, graphs, tables and insights

❑ All but one of the top 6 Orange Juice producing countries, which

include Brazil, United States, Mexico, European Union, and China,

experienced declines in production from the 2016/17 season to July of

the 2017/18 season.

❑ The only exception to the decline in production was Mexico, who

managed to remain stable in terms of production, reaching 171,000

tonnes in 2016/17 and July 2017/18, as illustrated in the graph below.

1,447

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1,032

205 171107

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400

600

800

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1,200

1,400

1,600

Brazil UnitedStates

Mexico EuropeanUnion

China

TOP 5 ORANGE JUICE PRODUCING COUNTRIES: 2016/17 AND JULY 2017/18 (IN THOUSAND TONNES)

2016/17

July 2017/18

Globally, Orange Juice production was estimated to

decrease by 24% to reach 1.6 million tonnes in July

2017/18 as a result of a decline in Brazilian and United

States production. This decline occurred as a result of

the shortage of oranges for processing.

❑ As the most consumed type of Fruit Juice globally, Orange Juice

production can give a good indication of global Fruit Juice

production trends.

❑ Orange Juice production in Brazil, the world’s largest producer of

Orange Juice, was expected to drop by almost 30% to reach 1.0

million tonnes, also as a result of the decline in the number of

oranges available for processing.

❑ Production in the United States was expected to decrease by

98,000 tonnes to reach 205,000 tonnes in July 2017/18. At the

same time, Orange Juice production in the European Union was

projected to shrink by 8% to reach 107,000 tonnes as a result of

high temperatures, a lack of rain and less production areas.

7Source: USDA; FruitJuiceFocus Image Source: Pixabay; AgribusinessIntelligence; FederalLabs; PB2; PB3

SAMPLE FROM REPORT:GLOBAL INDUSTRY PRODUCTION

SAMPLE FROM REPORT:SA FRUIT JUICE TRENDS

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New Flavour Innovations

❑ Globally, juice manufacturers have added exotic flavours, such as

mango, watermelon, and kiwi to their juice product ranges.

Additionally, the health trend has also inspired the addition of

ingredients, such as ginger and beetroot to increase the health

benefits of juice beverages.

❑ Following these trends, South African Fruit Juice companies and

retailers have also introduced new flavours to their existing juice

product ranges. Woolworths, a well-established retailer in South

Africa, has an extensive cold-pressed juice range which includes

exotic flavour combinations, such as berries and beetroot, mango

and carrot, berry vinegar (cherry, blueberry and apple cider

vinegar), pear and litchi, and a combination of mango, passion

fruit, as well as spinach and kale, amongst others.

❑ Another example, Juice Revolution, a juice detox company, also

includes interesting flavours as part of their 7-day juice detox.

Ingredients in their juices include, carrot, beetroot, yellow pepper,

cucumber, lemon, broccoli, avocado, celery, and parsley.

Continuous Rise in Vegetable Juice Consumption

❑ In recent years, there has been an increase in the consumption of

fruits and vegetables, which is supported by numerous trends

within the food and beverage industry, including uncertainty about

the sustainability of the meat industry, rise in veganism, as well as

shifts towards healthy living.

❑ In light of these trends, consumers are consuming less meat

products and opting for vegetables instead, which includes

vegetables in juices.

❑ For example, Juice Revolution offers flavours such as The Cooler

(apple, spinach, avocado, celery, cucumber, and lime), Jungle

Juice (apple, spinach, avocado, carrots, parsley, celery, courgette,

kale, and Alfalfa sprouts) and Chloro Fill (apple, cucumber,

spinach, celery, avocado, and Spirulina powder), amongst others.

❑ There is also a growing demand from consumers for convenient

and on-the-go vegetable juice options. Restaurants and retailers

have therefore tapped into this demand by offering consumers

‘on-the-go’ vegetable juice options.

❑ In light of these factors and consumers’ continued demand for

convenience, restaurants and retailers are offering consumers

‘on-the-go’ vegetable juice options.

Source: IOL1; JuiceRevolution; FoodReview; FoodBev; IOL2; Taste; Woolworths; JR1; JR2 Image Source: Taste; JuiceRevolution; iStock

• Clover Dewlands

• Clover Duo

• Clover Krush

• Clover Quali Nectar

• Quali Juice

• Tropika

CLOVER SA FRUIT JUICE BRANDS/PRODUCTS

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Established in 1898, Clover Group was initially only a

butter factory but has since expanded their range to

become one of South Africa’s leading food and beverage

groups.

❑ The group’s vision is to be a leading foods and beverage

company in South Africa and selected African countries, as well

as to provide accessible nutrition to their consumers.

❑ Clover SA has numerous manufacturing sites across South Africa

including Cape Town, Johannesburg, Bloemfontein, and Durban.

Amongst these are four product-specific specialised

manufacturing sites and eight fluid product manufacturing sites.

❑ In addition to South Africa, the Clover Group is also fully present

in Botswana and has distribution centres in Namibia,

Mozambique, and Lesotho. Clover also exports to certain Central

and Southern African countries, including Angola, Zimbabwe,

Zambia, and Tanzania, amongst others.

❑ The group’s divisions consists of the Beverages, Dairy, Functional

Drinks, Groceries, Lactose Free, Soy, Toddler, Yogurt, and Yogurt

Based Dairy Snacks.

❑ The Beverages division consists of well-known Fruit Juice brands

including Clover Dewlands, Clover Duo, Clover Krush, Clover

Quali Nectar, Quali Juice, and Tropika.

SAMPLE FROM REPORT:CLOVER SA: OVERVIEW

Source: Heritage; Business Overview; Footprint; Contact; Clover Image Source: Clover & Brands Logo; TheNounProject

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27 August 2017 26 August 2018

PICK N PAY TURNOVER FOR 26 WEEKS TO 27 AUGUST 2018 (IN ZAR BILLION)

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Pick n Pay Stores:

2019: 1,675 SA Stores

Pick n Pay delivered a turnover of R41.2 billion for the 26

weeks ended 26 August 2018 as illustrated in the

adjacent graph which promised a growth rate of 6.4%

compared to the same period last year.

❑ Pick n Pay supplies customers with clothing, non-food items, and

groceries such as Fruit Juice.

❑ The group performed well despite a challenging economy and,

therefore, did not forgo earnings. The group took action to lower

operating costs and increase productivity which allowed the group

to expand promotions and lower prices to a greater extent.

❑ A good financial performance is evident in the group’s profit for the

period which increased by 19.8% from approximately R408 million

in 2017 to R489 million in 2018.

❑ Over the 6 months before the year-end 26 August 2018, the group

opened 60 new stores, 21 being Pick n Pay company-owned

stores, 11 Boxer stores, and 28 franchise stores (the latter

including four supermarkets and 14 Pick n Pay Express stores).

❑ Pick n Pay’s online website experienced an approximated 70%

year-on-year increase in traffic, while customer registrations

increased by 30%.

❑ Pick n Pay’s business to business (B2B) online sales rose by 21%

year-on-year. As a result, the group introduced a B2B website in

July 2018 which features a range of business products which

caters for business clients.

Source: Pick n Pay Unaudited Interim Financial Statements 2018; PnP Image Source: The South African; PnP

SAMPLE FROM REPORT:PICK N PAY: OVERVIEW

This pricing analysis was conducted at retail stores and supermarkets during w/c 11 February 2019.

BRAND AND SIZE

Sir Fruit Juice Pulp

500ml R15.99 R17.99 N/A R15.99 N/A R14.45 N/A

1.5L N/A R37.99 N/A R26.99 N/A R34.25 N/A

Tropika Fresh

330ml R11.99 R14.49 R11.99 R11.99 R12.99 R10.25 N/A

500ml R13.99 R13.99 R13.99 R13.99 N/A R11.95 R13.49

2L R28.99 R29.99 R28.99 R28.99 R27.99 R24.95 N/A

Tropika Long Life

6x200ml R35.99 R36.99 N/A N/A N/A R33.95 N/A

1L R17.99 R18.99 N/A N/A R20.19 N/A N/A

Tropika Slenda 425ml R14.99 R14.99 R14.99 N/A R11.99 N/A N/A

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SAMPLE FROM REPORT:FRUIT JUICE PRICING ANALYSIS

1. Executive Summary (3 pages):

1.1 Global Industry Snapshot

1.2 South African Industry Snapshot

1.3 Industry Drivers & Restraints

2. Global Fruit Juice Industry (18 pages):

2.1 Global Fruit Juice Industry Overview (18 pages)

2.1.1 Global Industry Overview

2.1.2 Global Market Environment

2.1.3 Global Industry Production

2.1.4 Global Industry Imports: FRUIT JUICE IMPORT VALUE: 2013-2017* (IN US$ MILLION); TOP 6 FRUIT JUICE IMPORTING COUNTRIES: 2017* (IN US$ MILLION) (Graphs)

2.1.5 Global Industry Exports: FRUIT JUICE EXPORT VALUE: 2013-2017* (IN US$ MILLION); TOP 6 FRUIT JUICE EXPORTING COUNTRIES: 2017* (IN US$ MILLION) (Graphs)

2.1.6 Key Global Fruit Juice Market: Regional: GLOBAL FRUIT JUICE RETAIL SALES, BY REGION: 2018 (IN MILLION LITERS) (Graph)

2.1.7 Key Global Fruit Juice Market: Asia-Pacific

2.1.8 Key Global Fruit Juice Market: Europe

2.1.9 Key Global Fruit Juice Market: North America

2.1.10 Key Global Fruit Juice Market: Latin America and Africa and the Middle East

TABLE OF CONTENTS

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2. Global Fruit Juice Industry Continued (18 pages):

2.1 Global Fruit Juice Industry Overview (18 pages)

2.1.11 Global Industry Trends

2.1.12 Global Industry Drivers

2.1.13 Global Industry Challenges

TABLE OF CONTENTS

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3. South African Fruit Juice Industry (56 pages):

3.1 South African Fruit Juice Industry Overview (25 pages)

3.1.1 South African Industry Overview

3.1.2 South African Market Environment

3.1.3 South African Juice Industry Imports and Exports: SA FRUIT JUICE IMPORTS: 2014-2018* (IN ZAR MILLION); SA FRUIT JUICE EXPORTS: 2014-2018* (IN ZAR MILLION)

(Graphs)

3.1.4 South African Industry Market: South African Juice Market Definitions

3.1.5 South African Industry Market: South African Juice Distribution Channel Definitions

3.1.6 South African Industry Market Size: Juice Market (2013-2018): VALUE OF SA JUICE MARKET: 2013-2018 (IN ZAR MILLION); SA JUICE MARKET CAGR AND TOTAL

GROWTH (IN PERCENTAGE) (Graph and Table)

3.1.7 South African Industry Market Size: Juice Market (2013-2018: By Category): VALUE OF SA JUICE MARKET BY CATEGORY: 2013-2018 (IN ZAR MILLION) (Graph)

3. South African Fruit Juice Industry Continued (56 pages):

3.1 South African Industry Overview (25 pages)

3.1.8 South African Industry Market Size: 100% Juice Market (2013-2018: By Category): VALUE OF SA 100% JUICE MARKET BY CATEGORY: 2013-2018 (IN ZAR

MILLION) (Graph)

3.1.9 South African Industry Market Size: Juice Market (Forecast: 2019*-2023*): VALUE OF SA JUICE MARKET: (2018 & 2023*) (IN ZAR MILLION); SA JUICE MARKET

VALUE FORECAST BY CATEGORY (IN ZAR MILLION) (Graph and Table)

3.1.10 South African Industry Market Size: Juice Market Volumes (2013-2023*): RETAIL VOLUME OF SA JUICE MARKET (2013-2023*) (Table)

3.1.11 South African Market Environment: Top Juice Companies: TOP JUICE COMPANIES IN SOUTH AFRICA: 2018 (REVENUE SHARE IN ZAR MILLION); TOP JUICE

COMPANIES: 2013 VS 2018 (REVENUE SHARE IN PERCENTAGE AND ZAR MILLION) (Graph and Table)

3.1.12 South African Market Environment: Top Juice Companies (Per Category): TOP JUICE COMPANIES (PER CATEGORY) IN 2018 (MARKET SHARE IN PERCENTAGE

AND ZAR MILLION) (Table)

3.1.13 South African Market Environment: Top Juice Brands: TOP JUICE BRANDS IN SOUTH AFRICA: 2018 (REVENUE SHARE IN ZAR MILLION); TOP JUICE BRANDS: 2013 VS

2018 (REVENUE SHARE IN PERCENTAGE AND ZAR MILLION) (Graph and Table)

3.1.14 South African Market Environment: Top Juice Brands (Per Category): TOP JUICE BRANDS (PER CATEGORY) IN 2018 (REVENUE SHARE IN PERCENTAGE AND ZAR

MILLION) (Table)

3.1.15 South African Market Environment: Juice Distribution Channels: CHANNEL DISTRIBUTION FOR JUICE PRODUCTS: 2018 (IN PERCENTAGE); CHANNEL DISTRIBUTION

(2013 AND 2018) BY OUTLET TYPE (VOLUME SHARE IN PERCENTAGE AND MILLION LITRES) (Graph and Table)

3.1.16 South African Industry Trends

3.1.17 South African Industry Drivers

3.1.18 South African Industry Challenges

TABLE OF CONTENTS

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3. South African Fruit Juice Industry Continued (56 pages):

3.2 South African Fruit Juice Manufacturing Overview (31 pages)

3.2.1 Clover SA: Overview

3.2.2 Clover SA: Financial Performance: KEY RESULTS FROM THE INTEGRATED REPORT* (IN ZAR THOUSAND); CLOVER’S REVENUE FROM SALE OF PRODUCTS BY

CATEGORY FOR THE YEAR ENDED 30 JUNE 2018 (IN ZAR MILLION)* (Table and Graph)

3.2.3 Clover SA: Fruit Juice Brands/Products

3.2.4 Coca-Cola: Overview

3.2.5 Coca-Cola: Financial Performance: KEY RESULTS FROM EARNINGS RELEASE (IN US$ MILLION); COCA-COLA NET OPERATING REVENUES BY OPERATING

SEGMENTS FOR THE NINE MONTHS ENDED 28 SEPTEMBER 2018 (IN US$ BILLION)* (Table and Graph)

3.2.6 Coca-Cola: Fruit Juice Brands/Products

3.2.7 Darling Romery: Overview

3.2.8 Darling Romery: Fruit Juice Brands/Products

3.2.9 Henties: Overview

3.2.10 Henties: Fruit Juice Brands/Products

3.2.11 H2Coco: Overview and Fruit Juice Brands/Products

3.2.12 Parmalat: Overview

3.2.13 Parmalat: Financial Performance: KEY RESULTS FROM THE INTERIM FINANCIAL REPORT (IN EUR MILLION); PARMALAT GROUP’S REVENUE FOR THE SIX MONTHS

ENDED 30 JUNE 2018 (IN EUR MILLION) (Table and Graph)

3.2.14 Parmalat: Fruit Juice Brands/Products

TABLE OF CONTENTS

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3. South African Fruit Juice Industry Continued (56 pages):

3.2 South African Fruit Juice Manufacturing Overview Continued (31 pages)

3.2.15 Pioneer Foods: Overview

3.2.16 Pioneer Foods: Financial Performance: KEY RESULTS FROM THE ANNUAL FINANCIAL REPORT (IN ZAR MILLION); REVENUE FOR PIONEER FOODS BY SEGMENT FOR

THE YEAR ENDED 30 SEPTEMBER 2018 (IN ZAR BILLION) (Table and Graph)

3.2.17 Pioneer Foods: Fruit Juice Brands/Products

3.2.18 Rhodes Food Group: Overview

3.2.19 Rhodes Food Group: Financial Performance: KEY RESULTS FROM THE ANNUAL RESULTS (IN ZAR THOUSAND); RHODES FOOD GROUP’S REVENUE BY SEGMENT

FOR THE YEAR ENDED 30 SEPTEMBER 2018 (IN ZAR BILLION) (Table and Graph)

3.2.20 Rhodes Food Group: Fruit Juice Brands/Products

3.2.21 Sir Fruit: Overview

3.2.22 Sir Fruit: Fruit Juice Brands/Products

3.2.23 SoftBev: Overview and Fruit Juice Brands/Products

3.2.24 Tiger Brands: Overview

3.2.25 Tiger Brands: Financial Performance: KEY RESULTS FROM THE INTEGRATED ANNUAL RESULTS (IN ZAR MILLION); TIGER BRANDS GROUP’S REVENUE FOR

CONSUMER BRANDS-FOOD DIVISION FOR THE YEAR ENDED 30 SEPTEMBER 2018 (IN ZAR BILLION) (Table and Graph)

3.2.26 Tiger Brands: Fruit Juice Brands/Products

3.2.27 South African Manufacturers & Distributors: Other

TABLE OF CONTENTS

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4. South African Fruit Juice Retail Analysis (17 pages):

4.1 South African Fruit Juice Retail Overview (12 pages)

4.1.1 South African Fruit Juice Supermarket Overview (8 pages)

4.1.1.1 South African Retail Overview

4.1.1.2 Checkers: Overview

4.1.1.3 Food Lover’s Market: Overview

4.1.1.4 Massmart: Overview

4.1.1.5 Pick n Pay: Overview

4.1.1.6 Shoprite: Overview

4.1.1.7 Spar: Overview

4.1.1.8 Woolworths: Overview

4.1.2 South African Fruit Juice Independent Retailers (4 pages)

4.1.2.1 Boost Juice Bar

4.1.2.2 Kauai

4.1.2.3 Independent Juice Bars: Other

TABLE OF CONTENTS

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4. South African Fruit Juice Retail Analysis Continued (17 pages):

4.2 South African Fruit Juice Pricing Analysis (5 pages)

4.2.1 Fruit Juice Pricing Analysis – All Gold Tomato Cocktail, All Gold Tomato Juice, Brookes Tru-Lem Lemon Juice, Darling 100% Fruit Juice, Darling Dash Dairy

Fruit Juice, Fruitree Juice, Hall’s Tomato Cocktail, Henties 100% Fruit Juice, Henties Nectar, Liqui-Fruit, Liqui-Fruit Sparkling, Oros Ready To Drink, PureJoy

100% Juice, Quali 100% Juice, Quali Nectar, Rose’s Cordial, Rose’s Ready to Drink, Rhodes 100% Juice, Rhodes Tomato Juice, Sir Fruit Juice Pulp,

Tropika Fresh, Tropika Long Life, Tropika Slenda – Comparative pricing at Checkers, Food Lover’s Market, Game, Makro, Pick n Pay, Shoprite, Spar.

TABLE OF CONTENTS

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