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A Report on

Sources of Information

Through which students come to know about

CIIT Sahiwal

SUBMITTED TO:

Sir Dr Muhammad Aslam

COMSATS Institute of Information Technology Sahiwal


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Table of Contents

Abstract ................................................................................................................................ 3

Methodology ........................................................................................................................ 5

Findings ................................................................................................................................6Results .................................................................................................................................. 7

Friends .............................................................................................................................7

Relatives ..........................................................................................................................7Newspapers ..................................................................................................................... 7

Internet ............................................................................................................................ 7

Billboards and Banners .................................................................................................... 8

Recommendations ................................................................................................................9References ..........................................................................................................................11


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Abstract

In this report we have 1st describe the history of CIIT Sahiwal and the programs which it

is offering for its students.Then we describe the promotional sources which it is using to

inform the general public about CIIT Sahiwal.And analyse through which source

students more come to know about CIIT Sahiwal.

After this we have describe the methodology which we used to gather the related data

.After this we have present our findings and then give our results and interpret themse

results.

In the end we have give some recommendations which CIIT Sahiwal has to use because

by using them more frequently more people come to know about CIIT Sahiwal and their

admission rate will increase.


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Introduction

COMSATS Institute of Information Technology Sahiwal campus is situated half-way

between Lahore and Multan on COMSATS Road off G.T Road Sahiwal, was formally

inaugurated on September 23, 2007. The campus is purpose built and is spread over area

of 36 acres on land.

CIIT Sahiwal is committed to provide state of the art training and education to our

students and prepare them for successful career in their respective fields. Our mission is

to encourage learning and promote research activities in order to facilitate our students to

fulfill their aims and aspirations objectively. We are offering a broad range of programs,

especially in the areas of Management Sciences, Computer Science, Biosciences,

Engineering and Humanities. Our programs are focused on creating crucially needed

transitions toward sustainable practice.

CIIT sahiwal used different promotion tools for students to come to know about CIIT

Sahiwal. These are following: Internet, Billboard, Newspapers, banners, catalogs, give

aways, and computer gaming competition. These promotions help students to know about

CIIT Sahiwal and due to these they are securing more admissions every year with passing

time.

In this report we will discuss about these promotional programs that which promotional

sources are more effective through which the current students comes to know about CIIT

Sahiwal, and they take admissions there.


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Methodology

The methodology we used to collect data that through which sources the current students

come to know about CIIT Sahiwal is interviews. We have taken a sample of fifty students

and interviewed them individually and ask them question that through which source they

come to know about CIIT Sahiwal. We have selected ten students from different

programs which are mentioned below,

Master of Business Administration

Bachelor of Business Administration

Bio Informatics

Bachelor of Computer Science

Bachelor of Telecommunication and Networking


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Findings

The findings which we have got is that through which source they come to know about

CIIT Sahiwal is mentioned below in the table,

Sources Percentages

Friends 44%

Relatives 28%

Newspapers 14%

Internet 6%

Billboards 8%


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Results

As from our findings it shows that current students take admission in CIIT Sahiwal after

knowing from different sources which is,

Friends

It shows that these students have asked from their friends about Comsats Institute of and

in response Information Technology they have told them that it has a campus CIIT

Sahiwal and they have praised their that it is a good one and there is good atmosphere

there. And they are offering different programs.

Relatives

It shows that 28% students are those have been informed about CIIT Sahiwal by their

relatives such as, Cousins, Brothers and Uncle Etc.They know about it because either

they were previous students of it or their children study there thats why they know about

CIIT Sahiwal.

Newspapers

It shows that 14% students come to know about CIIT Sahiwal because of its promotion

on newspaper print ads which they place in different newspapers on Sunday as it is the

main source of communication in Pakistan

Internet

It shows that 6% of students come to know about CIIT Sahiwal because of its website

after visiting on internet.


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Billboards and Banners

It shows 8% of students are those who have seen the promotional ad of CIIT Sahiwal onthe billboards and banners.And they come to the CIIT Sahiwal.


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They should also have to do CSR by offering free scholarships to

disables that are intelligent and are good in studies.

They should also have to do CSR through Biosciences by advance

search in agricultural and guiding the farmers nearby by advising

them that use these seeds for maximum yield and give them free

samples of different seeds and inspect their field time to time.


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References

http://www.ciitsahiwal.edu.pk/aboutciit.aspx retrieved January 30, 2011.
http://www.ciitsahiwal.edu.pk/aboutciit.aspx%20retrieved%20%20January%2030http://www.ciitsahiwal.edu.pk/aboutciit.aspx%20retrieved%20%20January%2030http://www.ciitsahiwal.edu.pk/aboutciit.aspx%20retrieved%20%20January%2030


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Appendix

Documents

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