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Inbound MarketingSource: Hubspot
Saturday, December 4, 2010
What are the benefits of Inbound Marketing?
source: http://bit.ly/imtoons
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Saturday, December 4, 2010
Overview of Inbound Marketing
Saturday, December 4, 2010
Are you measuring now?
GOALS
Saturday, December 4, 2010
Offline, it’s the same process.
GOALS
Saturday, December 4, 2010
Customer Feedback
Clientele, Vendors
Leads or Inquiries
GOALSOnline + Offline Metrics are Related
Saturday, December 4, 2010
Reputation Intelligence Monitoring
Track what people are already saying about you
GOALS
Saturday, December 4, 2010
Baseline, anyone?
Quantify current levels before you start
GOALS
Saturday, December 4, 2010
Description of CharacterName: George MichaelsAge: 37Education: B.S. Business Economics and Public Policy, M.B.A.Marital Status: MarriedLocation: Norfolk, Virginia
CharacteristicsGeorge is a very busy father of two. He currently lives in the suburbs of Norfolk Virginia and does consulting work for several military manufacturers that work with the local navy base. George has been in the business world for 13 years after graduating Colorado University with a M.B.A. George’s wife of 10 years and his two kids Mary (10yrs old) and Joe (12yrs old) are his prized assets.
With his busy schedule George tries to optimize his work life to minimize late nights. George always uses his laptop as he never knows when he will be asked to talk with clients. George loves being able to take all his work with him but hates technical components of getting his information to clients other than using e-mail or a print out.
Reasons for choosing WiCenter
George has meeting with many military manufacturers on a regular basis. During these meeting’s George won’t always have access to a space that allows him to project his PowerPoint presentations. George usually has always needed to bring copies of his PowerPoint presentations which always have made his bags heavy and burdensome. George needs his clients to be able to views these files but he hates carrying all the items to client meetings. He would also like to be able to on the fly share other documents that might be needed to support his meetings.
What he is interested inGeorge wants to be able to share his PowerPoint presentation with clients along with other files on the fly. He also wants a quick and easy way to show presentation even when a projector is not available.
ExpectationsHe is looking for a quick and easy solution that doesn’t have a high learning curve that will easily fit into his busy schedule.
Make Personas
WHO WHAT WHEN
WHEREWHY
GOALS
Saturday, December 4, 2010
Define your Goals Specifically. When you know where you are, then you figure out where you want to goand you give it a timeframe.Write it down. Then break it out into daily, weekly and monthly goals.
10,000 subscribers in a year
30 new sales leads a month
25 phone calls a week
14 new workshops booked in the next quarter
GOALS
Saturday, December 4, 2010
What does it take to get same results as goals with outbound marketing/current methods?
How much direct mail?How many cold calls? How much display advertising?
Write it down.
IMPORTANT:
GOALS
Saturday, December 4, 2010
GOALS
CREATE A LANDING PAGE OR DEDICATED POST FOR EACH CALL TO ACTION
PUT A CALL TO ACTION ON EACH PAGE
Because you will...
Saturday, December 4, 2010
GOALS
Saturday, December 4, 2010
Use Advanced Segmentswith Google Analytics
GOALS
Saturday, December 4, 2010
Now you can plan your content, my friends
InterestingAuthenticValuableEntertainingInformativeCharmingEvocativeWittyA little Dangerous
CONTENT
Saturday, December 4, 2010
Too intimidating? Maybe think of it like a healthy diet
source: food-faq.net
High level content/toolsTheories backed by data
News, Observations, Reviews, Insights,
Everyday stuff
Guest Posts, Interviews, Research
Stories, Funny stuff
CONTENT
Saturday, December 4, 2010
Either write something worth reading or do something worth writing.-Ben Franklin
WHITEPAPERSWEBINARS
VIDEOSINFOGRAPHICS
TUTORIALSRECIPES
PHOTOJOURNALSSLIDES
APPSSTATISTICS
CASE STUDIESCONTESTS
QUIZZES
“
“
CONTENT
Saturday, December 4, 2010
source: http://0at.org/blog/pig_monster
Don’t give into fear
CONTENT
Saturday, December 4, 2010
Use Numbers in Your Headlines
5 Ways to Make Content Compelling
Tell a StoryA Mother’s Journey with her Son as He Loses His Battle with Cancer
CONTENT
Saturday, December 4, 2010
Surprise People
CONTENT
Saturday, December 4, 2010
Get Specific
MEET THE NEEDS OF
AND WRITE TO YOUR
PERSONAS/TARGET
CONTENT
Saturday, December 4, 2010
CHOOSE YOUR ENGAGEMENT CHANNEL
Nurture your online relationships,Don’t just Broadcast
CONTENT
Saturday, December 4, 2010
BUT IT TAKES TOO MUCH TIME! CONTENT
Saturday, December 4, 2010
It’s all about Relationships and EngagementAre you talking ALL the time?
CONTENT
Saturday, December 4, 2010
ConversionSubscribeAccept an IdeaDonateCallDownloadVolunteerPurchaseRenewRegister
CONVERT
Don’t ask them to marry you on the first date.
Saturday, December 4, 2010
source: David Meerman Scotthttp://www.davidmeermanscott.com/resources.htm
FEED YOUR CONTENT CONVERT
Saturday, December 4, 2010
NURTURE YOUR RELATIONSHIPS WITH EMAIL
CONVERT
Saturday, December 4, 2010
MEASURE, MOVE,MEASURE, MOVE
ANALYZE
Saturday, December 4, 2010
Tools http://www.redtoadmedia.com/goodies.php
ConvertCalls to Action Landing Pages Which Test WonEmail News Service
Analyze
Website Optimizer
Google Analytics Home
GoalsMarketing Strategy Template How to Set up Advanced Segments in Google Analytics Social Mention TrackurStepRepGoal Spreadsheet
Content/Getting Found The War of Art
Using Social Media to Drive Traffic The Dash
Social Media Ethics
Twitter Tools (WordPress)Analytics for WordPress ShareThis for WordPress
Saturday, December 4, 2010
Red Toad Media is a small graphic and web design shop located on the outskirts of Louisville, KY. We've been in business since 2001, doing web and print design for mostly local businesses. We do work remotely and in other markets if the project warrants it and we have worked with teams and clients in Chicago, Atlanta, New York City and Nashville. We use inbound marketing ourselves and try to teach our clients to use itto maximize their profits
Anne Sallee Miles is the owner and Toad-in-Chief at Red Toad Media.A trained graphic designer, Anne's strength lies in her ability to translatemessages to the web through user interface design, web graphic and animation design, web copywriting and social media marketing.
Anne has designed everything from software interfaces to children’s books. She has taught college courses and also worked as a multimedia specialist for a Fortune 500 Company. She has designed for a gamut of clients, from a national magazine to tiny home-based start-ups.
She is currently working on an article for Smashing Magazine about user interface design and is really excited about it.
For a packet of resources she has collected and uses regularly, visit http://www.redtoadmedia.com/goodies.php
Saturday, December 4, 2010