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SOUNDCLOUD SOUNDCLOUD LTD. AUGUSTSTRASSE 5A 10117 BERLIN-MITTE, GERMANY SOUNDCLOUD.COM DEUTSCHE BANK BLZ: 100 700 00 ACCOUNT: 03 39 556 00 IBAN: DE554022452584576740E FINANZAMT FÜR KÖRPERSCHAFTEN II UST.-ID: DE258657906 CHARLOTTENBURG HRB 110657 B DATE 05 JAN 11 WEDNESDAY, 5 TH JANUARY 2011 PRESS RELEASE SOUNDCLOUD EMBEDS AUDIBLE MAGIC’S CONTENT ID TECHNOLOGY Leading audio platform SoundCloud has today announced a partnership with Audible Magic, the leading global provider of digital media identification and copyright tracking services, which will see the content identification technology used to help identify the ownership rights of artists, record labels, and other music copyright owners. According to both companies, the pairing of the two innovative technologies is a natural fit. SoundCloud enables artists, labels, music professionals and other audio creators to upload, record, promote and share sound across the web. Audible Magic offers its patented fingerprint-based content identification technology, which detects copyrighted works and related ownership rights through the use of its Global Registry of more than 11 million master recordings. By utilising Audible Magic’s technology, SoundCloud gives rights holders more control over how they make their content available and ensuring its more than two million sound creators can share work with the utmost security as well as ease. “We chose Audible Magic because the company offers one of the most trusted solutions for music copyright identification on the market today,” said Alexander Ljung, CEO and founder of SoundCloud. “We’re committed to giving our users the best possible platform for their sounds on the web and that includes reassuring them that anything they create and share will remain protected and in their control.” Audible Magic President and CEO Vance Ikezoye added: “We’re pleased to help a company as innovative and exciting as SoundCloud, and hope we can also help its efforts to keep the music market vital and growing.” About SoundCloud SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, is an audio platform that enables anyone to create, record, promote and share their sounds on the web, in a simple, accessible and feature-rich way. SoundCloud allows sound creators to instantly record audio; upload large files; share them publicly and privately; embed sound across websites and blogs; receive detailed analytics, plus feedback from the community directly onto their waveform player. For more information go to: http://soundcloud.com

SoundCloud's Audible Magic Announcement

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On January 5, 2011, SoundCloud announced a partnership with Audible Magic, ", the leading global provider of digital media identification and copyright tracking services." The attached PDF is the press announcement.

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Page 1: SoundCloud's Audible Magic Announcement

SOUNDCLOUD

SOUNDCLOUD LTD. AUGUSTSTRASSE 5A 10117 BERLIN-MITTE, GERMANY SOUNDCLOUD.COM

DEUTSCHE BANK BLZ: 100 700 00 ACCOUNT: 03 39 556 00 IBAN: DE554022452584576740E BIC: SSBWDEBE70C

FINANZAMT FÜR KÖRPERSCHAFTEN II UST.-ID: DE258657906 CHARLOTTENBURG HRB 110657 B

DATE

05 JAN 11 WEDNESDAY, 5TH JANUARY 2011

PRESS RELEASE

SOUNDCLOUD EMBEDS AUDIBLE MAGIC’S CONTENT ID TECHNOLOGY Leading audio platform SoundCloud has today announced a partnership with Audible

Magic, the leading global provider of digital media identification and copyright tracking

services, which will see the content identification technology used to help identify the

ownership rights of artists, record labels, and other music copyright owners.

According to both companies, the pairing of the two innovative technologies is a natural

fit. SoundCloud enables artists, labels, music professionals and other audio creators to

upload, record, promote and share sound across the web. Audible Magic offers its

patented fingerprint-based content identification technology, which detects

copyrighted works and related ownership rights through the use of its Global Registry

of more than 11 million master recordings. By utilising Audible Magic’s technology,

SoundCloud gives rights holders more control over how they make their content

available and ensuring its more than two million sound creators can share work with the

utmost security as well as ease.

“We chose Audible Magic because the company offers one of the most trusted solutions

for music copyright identification on the market today,” said Alexander Ljung, CEO and

founder of SoundCloud. “We’re committed to giving our users the best possible

platform for their sounds on the web and that includes reassuring them that anything

they create and share will remain protected and in their control.”

Audible Magic President and CEO Vance Ikezoye added: “We’re pleased to help a

company as innovative and exciting as SoundCloud, and hope we can also help its

efforts to keep the music market vital and growing.”

 

About SoundCloud SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, is an audio platform that enables anyone to create, record, promote and share their sounds on the web, in a simple, accessible and feature-rich way. SoundCloud allows sound creators to instantly record audio; upload large files; share them publicly and privately; embed sound across websites and blogs; receive detailed analytics, plus feedback from the community directly onto their waveform player. For more information go to: http://soundcloud.com

Page 2: SoundCloud's Audible Magic Announcement

SOUNDCLOUD

SOUNDCLOUD LTD. AUGUSTSTRASSE 5A 10117 BERLIN-MITTE, GERMANY SOUNDCLOUD.COM

DEUTSCHE BANK BLZ: 100 700 00 ACCOUNT: 03 39 556 00 IBAN: DE554022452584576740E BIC: SSBWDEBE70C

FINANZAMT FÜR KÖRPERSCHAFTEN II UST.-ID: DE258657906 CHARLOTTENBURG HRB 110657 B

About Audible Magic Headquartered in Los Gatos, California, Audible Magic is the de facto leader in media-based content identification and management solutions, enabling customers to monetize, monitor, track, and protect any digital audio or video content. Its content identification products are based on its patented audio and video fingerprinting technologies and its unique Global Registry database of more than 11 million copyrighted works. Currently, the company has more than 200 customers. These include such companies as Facebook, MySpace, Dailymotion, Metacafe, Brightcove, Break, Disney, NBC Universal, Universal Music, Warner Music, Fox, and Viacom. For more information, visit www.audiblemagic.com.

Contact: Alice Regester SoundCloud [email protected] +44 7758 834 646 Jay Friedman Vice President, Marketing Audible Magic, Inc. [email protected] 408-402-6538