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s o u n d magazine WIN! Prizes Galore Formula One’s Jenson Button Backs Hearing Health Care How To Look 10 Years Younger 50th Anniversary Special collector’s issue Autumn 2011

Sound Magazine Autumn 2011

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A lifestyle magazine for David Ormerod Hearing Centres

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Page 1: Sound Magazine Autumn 2011

soundmagazine

WIN! Prizes Galore

Formula One’s Jenson Button Backs Hearing Health Care

How To Look 10 Years Younger

50th Anniversary Special collector’s issue

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Page 2: Sound Magazine Autumn 2011

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Find out why we love bats on p4

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News 4-5Our History 6-7The List 8-11Celebrity Interview 12-13Bespoke Hearing aids 14-15Column 16Lyric 17Tandem 18Fashion 19-2260s Retail 23Look 10 Years Younger 24-25Health Warning 26History of Hearing 27Cake Recipe 28Memories 29-30Motoring 31House & Home 32-33Charity 34Feature 35Competition 36

Page 23 - Retro Buys Circa 1961

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Just in case the penny hasn’t yet dropped - it’s our birthday. David Ormerod Hearing Centres is 50 years old. But guess what? You’re getting all the presents because we’re celebrating our big year with lots of events, offers and competitions. We’ve already given away a Caribbean holiday for two and halved the price of an array of hearing aids in our sale. Plus, you’ll find some extra giveaways through out this magazine. In the meantime, join us on a nostalgic trip back to 1961 with a whole host of historic features. Find out how the company came into being. What our customers have

learnt in the last 50 years and why hearing aids have been around since time immemorial. But it’s not just about looking back. We’re also celebrating the importance of future hearing with a celebrity campaign and the world’s first invisible aid.Plus - get expert advice on how to look and feel younger. We hope you enjoy this edition as well as future ones on our website - www.davidormerod.co.uk

Penny Fray - Editor

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Welcome To Our Birthday Magazine

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Page 3: Sound Magazine Autumn 2011

The term blind as a bat isn’t right. Bats have excellent eyesight and even better hearing – the best of all land mammals in fact. That’s why we’ve adopted one.“Their hearing range is between 20hz and 120,000hz which is impressive stuff when you consider that our own audible range of frequencies is said to be around 20hz to 20,000hz,” says Julie Booth, Managing Director for David Ormerod Hearing Centres. “So, we’ve sponsored a bat at Chester Zoo. We want to highlight the fact that hearing is an integral part of all our lives and we shouldn’t take it for granted.”

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BIRTHDAYS David Ormerod Hearing Centres, Gucci, Jaguar, Mr Men, Coca Cola, Thorntons and The Royal Shakespeare Company are all celebrating a big birthday this year. Bring on the balloons…

SUPER STYLISH HEARING AIDS Hair straighteners aren’t the only ceramics to make life easier. The Audeo S Smart aid is now available in a high tech ceramic housing with scratch free skin. Gorgeous.

LOBE LIFTS Ears give away your age as much as your hands, but now lobe lifts are de rigueur among women of a certain age. Is further commentary really required?

VIAGRA It may raise your libido but it’ll do little for your hearing, according to a new American study.

Earn £25 Boots vouchers for everyone you

recommend to David Ormerod Hearing Centres. See our

website for details.

Some species of fruit bats rely on smell and vision to find food.

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Forget about hip hop and boy bands – choirs are cooler. After years of decline, community singing groups have been spurred on by television programmes like Last Choir Standing and trendy chart topping choral albums. Even happiness guru Richard Layard

.zzub delleuf ninotores a reffo yeht smialc “Choirs highlight the importance of hearing,

community and camaraderie,” says Julie Booth, Managing Director of David Ormerod Hearing Centres. “That’s why we’re thrilled to

”.nywloC noibieM rôC troppusLike David Ormerod Hearing Centres, the choir has a strong history. Formed in 1890s, the coastal choir quickly gained a reputation for their musicianship and even received an invitation to sing before Queen Victoria. The choir’s popularity continues today.“We’ve learnt a number of new songs, some of which are original compositions by our musical director Aled Wyn Edwards, and will be continuing with a busy programme of concerts and competitions,” says Charles Cooksley, the choir’s secretary. “We’re very grateful for David Ormerod Hearing Centre’s support.” After all, we’re both in the business of better hearing.

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David Ormerod Hearing Centres sponsor Welsh choir.

WIN A Trio of CDsThey say that music is the food of love, so to show how much we adore you, we have a trio of amazing albums to give away. The world famous Treorchy Male Choir effortlessly blends classical and contemporary songs on a new multi-track album called ‘Timeless’, while the Celtic Tenors offer a mix of modern and traditional songs. Finally,

.spetstooF ni hgruB ed sirhC fo sthgiled eht revocsidTo win this trio of albums, simply answer the following question – In what year was David Ormerod Hearing Centres established? To enter, simply send the answer with your contact details to [email protected] or Sound Album Competition, David Ormerod Hearing Centres, 21 Trinity Square, Llandudno. LL30 2RH by December 1, 2011. Standard terms and conditions apply. See www.davidormerod.co.uk

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The poverty and paranoia of the post war years had begun to subside. Suburbs were becoming happy havens of prosperity, John F Kennedy was President of the United States and the Soviets had just put the first man in space. The year was 1961 and a young hearing aid audiologist called David Ormerod had just opened his first shop in Birkenhead.Fast forward fifty years and David Ormerod Hearing Centres (DOHC) is one of the most influential hearing companies in the UK.“By staying true to our founding principles of quality, value and service, we’ve seen generations of

customers trust us with their hearing needs,” says Julie Booth, the company’s Managing Director.Through unrivaled care, David Ormerod championed people’s rights to better hearing.His son Peter, joined the company in 1985, adding to the family business success by opening more stores.In 1991, father and son had launched their first hospital based hearing centre at Glan Clwyd hospital in North Wales. This innovative approach was soon replicated through North Wales, Merseyside, Yorkshire, the Midlands and as far south as Southampton. By 1996, Peter had taken over the role as Managing Director from his father. DOHC had grown to 15 stores and turnover had exceeded £1m for the first time.Further success followed in 2003, when DOHC became one of two companies appointed by the NHS to provide a Public Private Partnership initiative. Over the next three years, the company worked with 48 NHS Trusts and more than 50,000 patients were successfully fitted with hearing aids. Furthermore, a contract was signed with Boots to buy and operate their hearingcare business.DOHC was on a roll and in 2007 The Sunday Times Fast Track listed the

The first David Ormerod store was opened back in the days when Breakfast at Tiffany’s was the film du jour and JFK was President of the United States.

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Y From Hear To EternityDavid Ormerod Hearing Centres is celebrating its golden anniversary. We follow the family company’s journey from humble beginnings to being one of the largest privately owned hearing care businesses in the UK.

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company as one of the fastest growing companies in the UK.“It was a proud moment and reflected the achievements of the business and the team that had made it happen,” says Julie.This year marks the 50th anniversary of David Ormerod Hearing Centres. There have been many changes in the industry over the years but we’ve consistently

embraced them and turned them into opportunities that benefit customers.“Our greatest birthday wish is to help more people hear and feel better than ever before,” concludes Julie.

To find out more about us, log on to www.davidormerod.co.uk

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ABOUT USThe Ormerod FamilyBeing a family business has helped us stay true to our core values. From the initial vision and customer care of David, to the entrepreneurial spirit of Peter, the Ormerods are committed to helping people hear and feel better. Our PeoplePassionate people are important to us. That’s why we’re committed to doing the right thing for our employees. We recognise and reward hard work through award ceremonies and prizes. We encourage career development through education and training. But most importantly, we believe in maintaining a strong sense of unity. Our CommunitiesAll our stores lie at the heart of their communities. That’s why we support local charities and sponsor local people. We’re all for fulfilling our social responsibilities.

Images (from top to bottom): David Ormerod with a client back in the 60s. The original store in Birkenhead. The company’s current CEO Peter Ormerod & MD Julie Booth.

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50Must Hear Sounds

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MUSIC

1. I Walked The Line by Johnny Cash. Asimple yet heartfelt testimony about truelove and staying faithful. All togethernow - ‘ahhh’.

2. Cole Porter’s Let’s Do It, Let’s Fall InLove. Numerous covers and a comicversion by Victoria Wood have kept this1920s song alive.

3. Elvis Presley’s Suspicious Minds. Setagainst a backdrop of assassinations andrace riots, this soundtrack illustrated thedistrust of the times.

4. Eleanor Rigby by the Beatles. Anamazing orchestral balladabout the loneliness of growing old.

5. My Generation by The Who. Theultimate youth rebel track.

6. Queen’s Bohemian Rhapsody.Consistently ranked as one of thegreatest songs of all time thanks to itsoperatic and hard rock elements.

7. Bob Dylan’s Like a Rolling Stone.Described as revolutionary due to itsdifferent musical elements - the cynicalsound of Dylan's voice and the directnessof the question in the chorus: "How doesit feel?". It also broke the rules about thelength of a pop song.

8. I Can’t Get No Satisfaction – TheRolling Stones. Notable for itsthree note guitar riff which opens anddrives the song - not to mention therather risqué lyrics.

9. Imagine – John Lennon. Poetry inmusical form.

10. The Four Seasons by Vivaldi. Amongthe most popular pieces of Baroquemusic. Each concerto resembles thedifferent seasons.

11. Mozart’s Requiem. Arguably one ofthe most beautiful and enigmatic piecesof music ever composed.

12. Beethoven’s Symphony 5. Theconductor ETA Hoffman described thesymphony as "one of the most importantworks of the time". And we have to agree.

13. Puccini’s Tosca performed by MariaCallas. One word - amazing.

FAMOUS WORDS

14. Casablanca is rich in wonderful linesbut the greatest of them all? "Of all thegin joints in all the towns in all theworld, she walks into mine."

15. A jury consisting of 1,500 film artists,critics, and historians from TheAmerican Film Institute decided that themost memorable film quotation of alltime comes from the Civil War epic‘Gone With The Wind’. It is of course,Clark Gable’s “Frankly, my dear, I don’tgive a damn.”

16. “Toto, I've got a feeling we're not inKansas anymore." Judy Garland in theWizard of Oz. A simple, childlikestatement with profound meaning.

17. War or not, I defy anyone not to feel asense of resilience after hearing

50 Super Sounds From Lennon to laughter, we present the sounds that mean the most to you.

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Winston eW‘ hceeps s’llihcruhC

Shall Fight On The ‘Beaches.’

18. Martin Luther King – I Have A Dream was a defining moment in the American Civil Rights movement. It’s a must hear speech, so YouTube it.

EHT FO SREDNOW WORLD

19. A call to prayer piercing through thedin of traffic, talk and bellowing streetsellers in Old Cairo, Egypt.

20. The hauntingly beautiful GregorianChanting at San Miniato - the oldestchurch in Florence.

21. The Absolute Silence of DubiousSound in the New Zealand outback hasbeen described as primordial in itsbeauty.

22. Waking up to the song of an orchestraof birds in the rain forest of Arima inTrinidad.

23. The acoustics in the RymanAuditorium in Nashville are exceptional.

SPORT

24. He shoots, he scores and the homecrowd go wild. The sound of footballingsuccess is always special.

25. The delicious rattling sound of a golfball nestling in the cup after a perfectputt.

26. The roar of cars in Monaco’s GrandPrix is spine tingling.

27. The crisp crack of willow on leatheron a village cricket green.

28. The clip clop of a horse’s hooves oncobble stones.

PERSONAL

29. I love you - three little words thateveryone longs to hear.

30. Marriage can be the foundation ofhappiness or misery. Either way, yourfate starts with the words ‘I do’.

31. As Charlie Chaplin once said - a daywithout laughter is a day wasted. It’s thepurest sound of joy.

32. A compliment costs nothing but itsounds wonderful - especially in themiddle a tough day.

33. The cry of a new born baby.

34. A child’s first word. It’s amazing howthe shortest and most incoherent gurglecan seem more important than thelongest speeches of the wisest men.

35. The loving bark that says ‘welcomehome’ from your best friend.

36. Sorry vegetarians - but the sizzle ofgood pork sausages frying in the pan.

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37. The bell that rings to say that doublemaths on a Friday afternoon is finallyover.

38. Traditional carols being sung outsideyour door on Christmas Eve.

39. The tinkling cacophony of coins whenyou hit the jackpot on a one armedbandit.

RELAXATION

40. The gentle whoosh of crashing waveson the shore creates a sense ofinexplicable peace.

41. A wind’s whisper in primeval woods.

42. The tap, tap, tapping of the raindancing on an outside pavement is one ofnature’s best musical numbers.

43. If there were to be a universal sounddepicting contentment, surely it would bea cat purring?

44. People conversing with Godthrough prayer.

45. Whale songs bring both the beautyand mystery of the sea to land.

46. The crackle of logs in a fire on a coldwinter’s night.

47. The glug of a great Chiantibeing poured into a wine glass.

48. The gentle popping of bubbles in ahot, scented bath.

49. The rustle of tissue when you open anexpensive gift.

50. Silence can indeed be golden.

AUDIO ART

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Turn moments into memories that other people can share by creating some audio art. All it involves is taking a short recording of an interesting or heartfelt sound - from singing to the noises associated with your favourite place. Then send it to us - but don’t forget to tell us why it inspires you. The best entries will be included on our online gallery. After all, hearing is an integral part of society. It connects us. Yet, we take it for granted. Help us raise awareness about hearing by sending your podcasts or recordings to [email protected] or post to Audio Art, David Ormerod Hearing Centres, 21 Trinity Square, Llandudno. LL30 2RH. But please don’t send us any original pieces as it may not be possible to return them. Im

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British Formula One racing driver Jenson Button is the latest celebrity to give his support to one of our favourite causes - Hear the World. The global campaign helps raise awareness about the importance of hearing and the consequences of hearing loss - a passion shared by David Ormerod Hearing Centres. The McLaren driver, who won the 2009 World Drivers’ Championship, joins a host of big names including Take That, Jude Law, Mick Jagger and Annie Lennox. They’ve all been photographed by musician and campaign photographer Bryan Adams holding the familiar pose of one hand cupped behind their ear to convey conscious hearing. Hear the World is now one of the biggest ever celebrity supported health campaigns, with 50 high profile names all lending their backing to a problem which affects over 800 million people worldwide.“The ability to hear well and connect with the world around us can have a huge impact on our quality of life, yet many people don’t understand the risks they expose their ears to every day,” says 31-year-old Button. “It’s essential that people understand the importance of protecting their

hearing today to prevent hearing loss in later life. something I am very aware of in my line of work.”The decibels involved in motor sport can

permanently damage the hearing of drivers, pit crews and spectators alike, which is why it is crucial to use hearing protection. “Despite the extreme sounds associated with motor sports, I still heavily depend on my hearing to ensure I perform at my best - whether it’s fine tuning the car before the race or communicating with the team on the track,” adds Button.In the UK an estimated 8.5 million people are affected by hearing loss but struggle for up to 15 years before seeking advice – despite there being a range of effective and sophisticated solutions available. Studies have shown that untreated hearing loss can have a significantly negative effect on a person's social, emotional and physical well-being. That’s why David Ormerod Hearing Centres supports Hear The World’s effort in highlighting the social and emotional impact of hearing loss and the solutions available for those who suffer. “People are often reluctant to accept the physical effects of ageing,” says Madeline Shaw, Marketing Manager at David Ormerod Hearing Centres. “We hope to help people to overcome this problem by encouraging them to look after their hearing. Celebrity support is essential in helping us

”.slaog eseht eveihcaLeading Swiss hearing aid manufacturer Phonak, set up the Hear the World foundation as a non-profit organisation committed to improve the quality of life and promote equal opportunities for people with hearing loss globally.

On The ButtonFormula One star gives green light to celebrity hearing health campaign.

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“It’s essential that people understand the importance of protecting their hearing today to prevent hearing loss in later life.”

Formula One’s Jenson Button

For more information about Hear the World visit www.hear-the-world.com

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When one utters the word bespoke, rarely, if ever, does anyone think of a hearing aid. A Saville Row suit – yes; a piece of plastic – no. And yet, each device takes more than 20 experts and six hours to custom make.In a world where we demand choice, the hearing industry has challenged perceptions and broken the stigma attached to bulky, unsightly instruments. Consumers are presented with a choice of solutions that not only meet their hearing loss but also their individual lifestyle, preference and tastes. High on the list of demands are the in the ear instruments which combine ultra powerful technology with complete discretion, sitting snugly

inside the ear canal. Custom ‘in the ear’ instruments are tailor made to fit.In a leafy industrial park, just outside Warrington, these hearing aids are made by a group of craftsmen. There are few machines but many people in white lab coats bent over microscopes, carefully constructing instruments, built from the tiniest of components. They chat and laugh as their nimble fingers expertly apply the electrical pieces onto skin coloured plates. We’re in the UK base of Swiss hearing aid manufacturers Phonak, following the journey of how a hearing aid is made. “A custom hearing aid is customised to fit the shape of your ear and designed to adapt to your hearing habits,” says production manager Delroy Thomas. “It can’t be made by machine alone. In here, there’s no such thing as a one size fits all hearing device. Instead, each instrument needs the experience, craftsmanship and instinct of an expert to make sure it’s personal and perfect.”It’s a challenge against modern expectations for meaningless, mass manufacturing. But it allows customers to revel in personal consultations, appreciate the comfort that comes from a product created especially for them and experience the pure pleasure of owning a hand crafted piece of machinery.The journey starts with a free consultation from one of our hearing aid audiologists, who will perform an initial test to determine whether you

Suits You Sir50 years of experience, 15 years of research and 12 hours of individual attention will help this man hear better. Welcome to the bespoke world of hearing care.

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have a hearing loss or not. If a problem is spotted, then an audiogram determines the type and degree of loss. “We’ll then consider the client’s degree of hearing loss, the shape of their ear canals, their personal needs, aesthetics and budget in a longer and more in-depth session,” says Graham Ellis, a hearing aid audiologist at David Ormerod Hearing Centres in Birkenhead. “When it comes to solutions, clients can choose either a custom or behind-the-ear model alongside a host of digital programmes. It’s all about choice.”The specialist then takes an impression of each ear to ensure the perfect hearing aid fit. All this detailed information is then sent to the manufacturer who will design the model according to the customer’s requirements. A digital 3D printer hardens the shell, layer by layer to create the outer casing of the hearing aid. Electrical components such as volume control, microphone and speaker are then

carefully placed inside, alongside a group of wires. When the hearing aid is finished, it is hand polished and analysed to make sure that it fits the patient's hearing prescription. Several free after care sessions are then offered by David Ormerod Hearing Centres.The appetite for unique, well-made items is growing. The economic down turn has meant that our purchasing habits have become more considered. Frivolously spending on cheap items with little service feels wrong - not to mention ecologically unsound. “We prefer to a embrace a more responsible attitude to products,” concludes Graham. It’s about marrying modern technology with traditional service.”

Martina Baylis is a computer aided designer who creates the blueprint of what needs to be done by the rest of the manufacturing line. With several clicks of the mouse, she determines everything from the aid’s size and cut in painstaking detail. “The work is now mostly done on computer,” she says. “But there was a time when I used to sit for hours drilling, cutting and filling moulds by hand. The job was an art but now it’s a science.”

Paul Metcalf is a key operator for wiring and closing. In other words, he attaches key technical components to the hearing aid plate using a soldering pen which has a tip that’s less than 0.25mm wide. “It’s detailed work that requires high levels of concentration, dexterity and vision,” he says.

Robbie Hodnet trims the hearing aid using a cutting tool. “The trimming needs to follow the ear’s contours for maximum comfort,” he says. “If there are any rough edges or phalanges it can cause extreme discomfort, inflammation and even blistering. So, it’s important that the finish is perfect. It’s a skilled job that requires patience, a steady hand and an eye for detail. If a mistake isn’t caught, then we have to start from scratch. Thankfully, we rarely make such errors.”

MEET THE CRAFTSMEN

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Reading a book about finding and holding happiness, I was struck by a piece of advice - ‘never save anything for best’. Instead, use the nice sheets, wear the designer shoes and burn the scented candles. Life’s too short and unpredictable to deny its little pleasures. How true. And yet how many of us deny ourselves life enhancing purchases - or - squirrel away luxury items, allowing them to gather dust rather than appreciating them? I squirm at the thought of how many ludicrously expensive cashmere jumpers I’ve thrown away, unworn, because the moths got to them before I did. Ditto, all those designer lotions and potions that went off before I got the chance to indulge. It was wasteful and impolite. After all, friends had bought them for me to enjoy. But ungraciously, I denied myself - all because I thought that I wasn’t good enough to use Chanel or Dior on a daily basis. I wish I could sing ‘Non, je ne regrette rien’ with an Edith Piaf quiver about the world tour I should have taken after graduating or the dockland apartment I should have bought for a song - only to find a couple of extra noughts on the price tag ten years later. So inevitably, I feel a knot of frustration when I hear about people denying themselves the gift of conversation or listening to beautiful music - all because they feel guilty about spending some of their savings on a hearing aid. To give yourself permission to have what you need is less about being

selfish and all about self-esteem, say psychologists. It’s about saying to the world (and yourself) ‘I’m worth it.’ More importantly it’s about adopting a conscious approach to living. Instead of allowing life to become a set of random events that just happen, you should greet each day as it’s important. Life isn’t a rehearsal and a better one may not come. In fact, it probably won’t because of mean mindedness. So, here’s my vow. I promise to get out the best china. Wear matching underwear - even if I’m just walking the dog. And I’ll slather myself in gold infused cream - despite not being the wife of a Russian oligarch. Why? Because life’s too precious to skimp on the good things in life.

Simply The BestLife’s too short for denial, so start treating yourself today, says Penny Fray.

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It’s hard enough being a teenager without the added burden of wearing a hearing aid.So little wonder that Anna Sheppard felt exposed by the plastic device that told the world she was different. Despite being born with a hearing problem, the 28-year-old events manager wasn’t fitted with an NHS aid until she was a teenager. She said the instrument looked unsightly and tried to avoid wearing it whenever possible.Anna was at university when she finally relented but wore headbands to hide the device. She often felt self-conscious and feared people would treat her differently. “Having a hearing loss meant that everything had to be made louder and clearer, for example the TV volume, which disturbed those around me,” she says. “I also had to really listen for train station announcements and ask strangers to repeat what was being said.”She even failed to hear fire alarms going off. But one of the most frustrating thing was feeling left out of social situations.Lyric changed all that. The breakthrough hearing aid which is completely invisible, requires no handling and can be worn 24/7, which means that Anna can finally forget that she has a hearing problem. Her confidence has soared as a result.“It’s made such a difference to my life and it’s great to be one of the first people in the UK to try it,” she says.

Hopefully, wearing this device will show other people you can get help without feeling self-conscious.”The Lyric is worn comfortably deep within the ear canal, ensuring better sound quality. “You can wear Lyric when showering, sleeping and during exercise,” says Karen Shepherd, an audiologist and customer care manager for David Ormerod Hearing Centres. “It makes improving your hearing really simple as there’s no need to take it out to clean or change its batteries. You just make one visit to our qualified Lyric specialist every three or four months for a new unit and enjoy hassle free hearing.”

To book a free, no obligation Lyric consultation, please call 0845 203 7654.

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T Hide & HearAnna Sheppard hears clearly after becoming one of the first people in the UK to be fitted with an invisible hearing aid.

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It’s more than 20 years since ice skating champions Torville and Dean had us mesmerised. Now Adel Wilson is hoping to stun audiences, thanks to her new hearing aid.Unitron’s Tandem lets the 14-year-old Russian spin, jump and move with precision to the music.Adel lost her hearing in a children’s home, shortly before she was adopted by British couple Janet and Roger Wilson. The loss was a mystery and no one could help her. As well as learning to live with her hearing loss, Adel struggled to learn English, which made school life hard. Unhappy with her education, Janet decided to home-school both Adel and her sister Karina. The two girls were encouraged to get involved in various activities, including swimming, drama, horse-riding and air cadets. But, it was ice-figure-skating, that gave Adel the biggest joy. It helped boost her confidence.“After just one lesson, Adel realised that she loved figure-skating. So we signed her up for some lessons and then coaching.” says Janet. “Even though she has hearing problems, she manages to overcome them on the ice and is now at national level.”The teenager has skated in several National competitions, including the Scottish championships and the Murrayfield Club competition in 2010, where she came third in her section.Adele has just been fitted with the latest hearing aid which will enhance her skating even further. The system picks up sounds on the poor ear side and transfers it to the better ear, which will help Adel immensely in every area

of her life. “Life got a lot easier with my hearing aids. It gives me the ability and confidence to try new things and mix with new people, both older and younger.” says Adel. “In the future I aspire to coach children with disabilities and pass on the skills and experiences that I have gained. I’m currently studying British Sign Language and hope to be able to use this in my future career. The new hearing instruments help me with whatever I’m doing, on and off the ice.”

For more information on Unitron’s Tandem, call David Ormerod’s Hearing Centres on 0845 203 7654

Ice CapadesLife on the ice has just got easier for figure skater Adel Wilson.

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The sixties was a strong reference point for autumn / winter 2011’s catwalks – from Burberry’s Crayola bright coats to Anna Sui’s more fluid folk frocks. Of course, the current fascination with the era didn’t just start on the runway – it began the moment Audrey Hepburn wore that Givenchy dress in Breakfast at Tiffany’s. Like David Ormerod Hearing Centres, the iconic fashion film is fifty – and to celebrate, we’ve recreated the look of 1961, starring model and TV star Alex Leigh. The style is distinctly sophisticated with tailored shifts, boxy jackets, formal gowns and lashings of jewellery.

CREDITSModel: Alex Leigh

Photographer: Paul Jones www.pauljones-photographer.com

Shot at The Point Studio, Manchesterwww.thepointstudio.co.uk

Styling & Art Direction: Shaya Faz

Hair & Make-Up: Anna Heath

Black dress and gloves by [email protected]

Silver dress by Shaya Faz

Cream suit stylists own

All jewellery by Erica and Edwards, Royal Exchange Arcade, Manchester 0161 831 9937

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Sartorially SixtiesWe celebrate the 50th anniversary of Breakfast at Tiffany’s with a tribute to sixties fashion.

Page 11: Sound Magazine Autumn 2011

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1961 Fact: The film Breakfast at Tiffany’s hit

the big screen

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1961 Fact:The farthing coin ceased to

be legal tender

Page 12: Sound Magazine Autumn 2011

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1961 Fact:The Beatles perform at the Cavern Club in

Liverpool for the first time

Page 23

Vintage VogueRe-capture the sixties with these retro finds.

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F&F Coat from Tesco

Trio of 1960s inspired notebooks,

from £3.95, Dotcom Gift Shop.

Vernon Panton Desk Lamps,

£289, from Cloudberry Living.

Morphy Richards Toaster, £49.99, from Dunelm Mill

Right: Basket Bag, £65, from It’s Vintage Darling

Page 13: Sound Magazine Autumn 2011

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You might blame time for your wrinkles or curse your fair skin for a predisposition to sun damage but genes aren’t really the problem. They are responsible for less than 20% of skin ageing. The rest is down to external issues like smoking, sun bathing and stress. This may sound frightening but by facing facts, we can finally control the toll that our lifestyle takes on our skin. Professor Chris Griffiths of the University of Manchester, says: “Not smoking, avoiding excessive sun exposure and using sunscreen can all provide important health and beauty benefits to our skin.”

Some good advice for sun worshippers is to take a daily intake of the antioxidants Vitamins E and C. It’s obviously not a license to go without sunscreen but clinical studies show if you take these supplements, your skin is less susceptible to skin damage. They also help prevent age spots. It seems a little obvious but a healthy, balanced diet is vital. So, add blueberries to your menu and boost collagen production. This process can help reduce wrinkles and varicose veins. Some nutritionist also claim that the magnesium content in carrots

.ssecorp gniega eht nwod swols

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Rewind The ClockHow to look younger faster and without surgery. Penny Fray investigates the anti-ageing secrets of the experts.

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Drinking plenty of water is also vital in the effort to look and feel your best. Staying hydrated will rejuvenate both you and your skin. Research shows that losing just one percent of your body’s water storage can leave

.llewnu dna cigrahtel gnileef uoyTalking of water, beware of hot baths. According to cosmetic doctor Dr Sebag, washing in very hot water risks broken veins and premature aging. If you love steaming baths, try soaking in warm water first, gradually making it hotter until your skin

.erutarepmet eht ot sesitamilccaRegardless of age, you will massively reduce your chances of developing diabetes, osteoporosis and heart disease by starting some sort of exercise. It also stimulates blood flow and maintains muscle tone. You will need to do at least 30 minutes daily but beware of

extreme exercise. Pounding the pavements hard and often can result in deeper lines, broken capillaries and even uneven skin tone. Some great ways to stay in tip top shape include gardening, taking part in T’ai Chi and Age UK’s ‘Fit as a Fiddle’ classes which run around the country. Fitness guru and Age UK’s Ambassador Rosemary Conley, says: “The older I get, the more convinced I am that age is just a number. Through eating well, exercising regularly and having a positive outlook I feel as young as ever.” Finally, hearing better is vital in the quest for youth. It encourages you to stay social and open to new experiences. Get a free hearinghealth check at David Ormerod Hearing

.4567 302 5480 gnillac yb sertneC

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WIN £150 Worth Of Anti-Ageing ProductsDoes your skin need a little lift? After 40, a woman’s skin loses elastin, can become dry and sensitive and also vulnerable to blemishes. With the breakthrough Infusiderm Delivery System™ Corina promises to pause the natural ageing process by providing semi-permanent effects with long-term benefits.The Corina range, available exclusively from www.skinsecrets.co.uk, uses the best natural ingredients, enhanced by revolutionary infusiderm technology, to deliver nutrients deep into the skin where they’re needed the most.Featuring a firming Vitamin C Serum and an Active Daily Repair moisturiser, the products will leave your skin nourished, glowing and more youthful-looking.To be in with a chance of winning these products, simply answer this question: Which website exclusively sells the Corina skin care range?

a.www.skinscares.co.ukb.www.skinsecrets.co.uk c.www.skinsurprises.co.uk

Send your answer and details to [email protected] or Skincare Competition, David Ormerod Hearing Centres, 21 Trinity Square, Llandudno. LL30 2RH by December 1, 2011. Standard terms and conditions apply. See website for details.

Page 14: Sound Magazine Autumn 2011

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From biting your nails to twirling your hair, bad habits are hard to shake. But smoking is one addiction to stub out. Why? It could cause hearing damage, according to new research. The conclusions of research by Antwerp University, involving more than 4,000 men and women aged between 53 and 67, say that smoking threatens the blood flow to the ear. The resulting lack of oxygen, coupled with the failure to remove toxic waste from the ear, can be damaging. Nicotine is also thought to impair the messages sent by neurotransmitters

.evren gniraeh eht niSmoking is not only costly but it also hurts your health in other ways.

According to the NHS’s Smoke Free Campaign, giving up reduces your risk of illness, disability or death caused by cancer, heart disease and lung disease as well as improving your

.ssentif lareneg dna gnihtaerbIt also protects the people around you. Even passive smokers have been found twice as likely as other people

.ssol gniraeh morf reffus ot“While I don’t know the ins and outs of these two pieces of research, there’s no doubt that the ear is an extremely delicate instrument that’s more susceptible to damage than people think,” concludes hearing aid audiologist and regional sales manager, Rob Ormerod from David Ormerod Hearing Centres.

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Smoke & Silence Smoking linked to hearing loss risk.

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Since the dawn of time man has found a way to hear better. From collecting sound waves by placing a hand against an ear to designing ever smaller, smarter digital devices, hearing problems have inspired solutions. We follow the evolution of the hearing aid.

17th Century: Ear horns and trumpets were prevalent at this time. Wide at one end to collect sound waves and narrow at the other end to funnel amplified sound into the ear, they were relatively uncomplicated devices.

18th Century: By this era, imagination had taken flight and the world of hearing aids had become even wackier. Seats were made with built-in tubes which would collect the sound of a voice several feet away and channel it up into an echo chamber inside the chair. This type of hearing aid was popular with royalty.

19th Century: There was a growing desire in the Victorian era to hide hearing aids. One ingenious device was designed to be concealed by the wearer’s beard.

20th Century: Technology changed rapidly with the advent of electricity.

But even then, the average hearing aid was huge, heavy and had limited battery life.Even the early body worn hearing aid was cumbersome and required batteries not housed in the device.One of the first major changes in the history of hearing aids that led to a decrease in size was the miniaturisation of batteries. By the 1990s, hearing aids became digital, allowing for a more precise configuration of sound.

21st Century: Forget the beige bananas of yesteryear, today’s hearing aids are small, smart and super stylish. Many are so unobtrusive it’s easy to forget that you’re wearing one. Completely invisible devices like Lyric are the latest product to hit the market.

To find out more about modern hearing aids call 0845 203 7654

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RY History of Hearing

From ear horns to digital devices, hearing aids have come a long way.

devlove evah sdia gniraeH

Page 15: Sound Magazine Autumn 2011

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Ingredients

7oz of self-raising flourA pinch of salt2 tablespoons of good quality cocoa4oz of soft margarine 8oz of caster sugar2 eggs1 small can of evaporated milk1 tsp of vanilla essence

snit ekac wollahs ”7 owT :deen uoYgreased and base linedFor the icing you’ll need:4oz butter6 tbs of drinking chocolate (not instant)5 tbs whole milk 12oz sifted icing sugarA punnet of strawberries or raspberries to decorate.

Method

Preheat oven to 180c or gas mark 4Sieve flour, salt and cocoa togetherAdd the sugar and rub in the margarine

Beat the eggs, evaporated milk and vanilla essence together. Then, mix the liquid into the dry ingredients rather like making a batter.

When thoroughly mixed, divide the mixture between two tins and smooth the surfaces.

Bake for approximately 35-40 minutes

For the fudge icing, melt the butter with the drinking chocolate and milk in a saucepan over a very low heat. Do not allow to boil.

Allow to cool in the saucepan and then chill in the fridge before beating in the icing sugar. The texture of the fudge topping depends on the beating, so use an electric hand mixer in the saucepan or just beat well with a wooden spoon. This should be enough to cover the sides and top of the cake and to sandwich together.

Decorate with raspberries or dipped strawberries.

Birthday CakeJoin in the celebrations by making this fabulous chocolate fudge cake.

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RECIPE COMES FROM SUSAN MORGAN, HR

ASSISTANT AT DAVID ORMEROD HEARING

CENTRES

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Nostalgia often sweeps in at this time of year - something to do with it being the season of mists and mellow fruitfulness. It’s a habit often derided by the young as a waste of time while health professionals see it as a form of melancholy. Yet psychologists reveal that reminiscing over the past can be beneficial, buffering loneliness and easing people through tough times. A study by the University of Southampton recently revealed that those who are most prone to nostalgic thinking also have the highest scores in happiness and self esteem.Indeed, thinking of good memories for less than half an hour a day can make people more positive than if they thought of their current lives, report researchers from Loyola University. Most people spontaneously reminisce when they're alone or feeling down—or both—which suggests that we reach for pleasant memories as an antidote to feeling blue, says Loyola psychologist Fred Bryant. It can also give you a sense of meaning and purpose—instead of being blown around by the winds of everyday life. Chinese researchers, who have studied nostalgia worldwide, believe that looking back can also even cure loneliness. "A person immersed in nostalgia can feel connected even when he or she is alone," says the study’s author Ding-Guo Gao. The report featured four experiments in which various groups of people completed questionnaires on nostalgia, loneliness and social connections or were asked about a

nostalgic event and answered questions about their feelings. Each experiment showed that loneliness reduced the feeling of being socially supported but increased nostalgia. Nostalgia, in turn, increased the perception of social support.Of course, the power of nostalgia is nothing new to marketeers and producers. Just think of the response to the Hovis ad or John Lewis’ latest campaign charting a woman’s life. And then there’s the phenomenal success of programmes like MadMen and Life on Mars. It seems that when the going gets tough, the tough get historic.Just remember though, you can have too much of a good thing. Living in the past can be bad for you, especially when you no longer find any joy in the present.

Magic MemoriesNew research suggests that nostalgia could be the great undiscovered arsenal in our emotional armoury.

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4 ways to improve your mood through memory

• Look through old letters and photo albums to recall the past.

• Close your eyes, remove yourself from distractions, and create a mental film of favourite life moments.

• Reminisce about people when you feel a little lonely.

• Count your blessings by taking stock of daily pleasures. Note them down and read them when you’re feeling a little blue.

Page 16: Sound Magazine Autumn 2011

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Live & LearnEach stage of our lives brings different adventures, challenges and perspectives. Our readers share the lessons they’ve learnt in the past 50 years.

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“Keep young at heart. Let your inner child dance and laugh through life. Not only will it keep stress down, it’ll also attract people to you. Optimism and positive energy is the greatest gift you can share with anyone.”

“My mother once said that the darkest hour comes before the dawn – and it’s true. You always find that something good comes after bad. You just need to be patient and refuse to give up.”

“Learn to listen. A good listener is not only popular but they also get to know an awful lot of stuff about love, life and living.”

“I spent the first 50 years of my life trying to be perfect. I played the roles of dutiful daughter, ideal wife, marvellous mother, loyal friend and brilliant hostess. I tortured myself with ideals that I could never quite meet and as such failed to enjoy life. I learnt too late that true happiness comes with being yourself.”

“Forgive someone who has badly wronged you – holding on to such a toxic emotion harms you more than them.”

“Think about what history is going to say about you? I may not be famous. I may not be a saint. But I would like to think that I’ve been a good husband and father, and I stood up for what I believed. The little things in life really do matter.”

“There is no going back, only forwards. You need to get on with things. It’s a philosophy that’s served me well for more than 67 years.”

“I’m always amazed how rude people are these days. I know it’s down to the speed of life but manners, as the saying goes, cost nothing but mean so much.”

– evil dna hgual ,evoL“it’s that simple!”

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Imagine a warm breeze caressing your hair, the sun kissing your face and that feeling of complete freedom as you cruise down the motorway. Driving a convertible may exemplify the good life but it can also mean going deaf.A new study claims that racing along roads at 70mph could expose drivers to dangerous noise levels - but travelling at an even higher velocity means being subjected to more than 90 decibels - the same volume as a pneumatic drill – a sure fire way of causing long term hearing damage. “If you’re exposed to more than 85 decibels of sound for prolonged periods, you may have the potential for hearing loss,” says Kassandra Bessant, an audiologist for David Ormerod Hearing Centres in Lymington. “The reason is fairly straight forward. The ear houses thousands of sensory hair cells that simply wear out when subjected to loud noise. When you reach more

than 180 decibels, your hearing tissue may even die.”The paper, published in the Journal of Laryngology and Otology earlier this year, also found that convertible drivers risked their hearing by turning up the radio whilst motoring with the roof down.As such, drivers are advised to wear earplugs if they insist on leaving the top down.“Anything you can do to put a barrier between you and the sound will help reduce the risk,” adds Kassandra. “If you want to keep the top down, roll up the windows and consider wearing a pair of ‘hear-through’ ear plugs. These will allow you to hear potential dangers whilst blocking the sound of wind rushing by.”If you already wear a hearing aid, it may be worthwhile asking about adding a wind block programme to your hearing aid. “It’ll enhance your driving experience,” concludes Kassandra.

Driven To DeafnessCruising the roads in a convertible could damage your hearing, discovers Penny Fray.

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Driving faster than 70mph could damage your hearing

Page 17: Sound Magazine Autumn 2011

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Furniture from The House of Fraser

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Windows are the biggestculprit for sound entering yourhome. So if you want to keepstreet noise to a minimum inorder to hear better indoors, it’sworth thinking about upgradingsingle pane windows to doubleglazing. If buying new windows sound tooexpensive, then the next bestthing is to purchase heavy ordouble lined curtains. Europeanstyle shutters work well too - andlook great on rustic style houses.[1]

Adding insulation to your wallscan help improve soundabsorption as can wallpaper.Metallic patterns are bang ontrend this season and add instantglamour to any space. This Lorifloral design from Laura Ashleycaptures the current vogue forEastern blooms. [2]

If you live in a downstairs flat ordon’t want to incur the expenseof insulating the ceiling, addcarpet or special soundproofmatting to an upstairs room. Thiswill stop sound from travelling.[3]

To hear better, ensure that atleast a quarter of every room inthe house contains absorbentmaterial such as furniture,cushions and draperies. [4]

Keep doors shut. It may soundobvious but it’ll help trap sound.It’ll also keep your home warmerduring the colder months. These

glass and brass door knobs fromLaura Ashley are super chic. [5]

If you have company, keep theroom well lit. It’ll help you seepeople’s faces better in order tolip read and add some visualcontext to a conversation. Afterall, 80% of communication isnon-visual. [6]

If you have trouble hearingvisitors at the door or calling onthe phone, consider getting oneof our cordless alerts. Chic andwall mountable, the CL2 featuresan extra loud telephone alarmand strobe light. Available fromDavid Ormerod Hearing Centresat £39.99, you’ll never miss a callagain.

An amplified phone is a ‘musthave’ if you’re struggling to heartelephone conversations.

Having trouble hearing thetelevision? Geemarc’s TVHeadset allows you to watch yourfavourite programme without thevolume being too high for others.Available from David OrmerodHearing Centres.

An Amplicon alarm clock,available from David OrmerodHearing Centres, features avibrating pad andbright flashing lights– so nomore duvet daysfor you.

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Sound absorption and style can go together in the modern home, says Penny Fray.

WIN AN AMPLICON

PHONE -SEE P36 FOR

DETAILS

Page 18: Sound Magazine Autumn 2011

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Most mothers feel stretched in all directions, struggling to keep up with the demands of family, job and home. Their lifeline? Their parents.According to the Grandparents Association, more than half of grandparents now look after their grandchildren, providing on average, 16 hours of childcare a week. In the virtual absence of affordable nurseries and work place creches, relying on a grandparent is often the only option for working parents. Without finnies (fill in nannies), one fifth of mothers would be unable to work, costing the economy more than £4bn a year.But it’s not just a growing workforce or the rising cost of childcare that’s boosting the ranks of ‘granny nannies’ - it’s trust. I mean, what better test of love, learning and responsibility than the one already carried out by a tried and tested source? Moreover,

research shows that grandparents often have more patience, wisdom and life experience than the average parent. “I can’t even begin to describe the importance of my Mum in term of the support she gives,” says our cover model Alex Leigh, from Cheshire. “She looks after my daughter at a moment’s notice - which is a God send in my line of business. I can be sent on a casting or modeling job anywhere in the world, so I need someone who is reliable, responsible yet flexible. With Mum, I know that Marina is in the best possible hands.”And it’s a role that my mum thoroughly enjoys.

“Spending time with my grandchildren is a blessing that’s made doubly so knowing that it also helps my children,” she says. Child care is never easy but it helps that seniors are more active, affluent and sympathetic to the trials of juggling work with childcare than ever before. But there are issues that grandparents need to be mindful of. According to experts, they include child proofing their home, respecting parental rules and dealing with the physical demands of looking after children. That means being in good health.As we get older regular hearing tests, like eye tests, become an important part of our healthcare routine. It’s also vital for communication and care. That’s why David Ormerod Hearing Centres offer free hearing tests at any of our nationwide centres. For more information, call 0845 203 7654.

Fabulous FinniesAre you up to the job of looking after your grandchild? We investigate the rise of the ‘fill in nanny’.

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Your dream? To end poverty and save the world whilst having a good time. Tell superheroes to retire because you have your own cool powers and they involve putting the fun back into fundraising.It seems that more and more modern do gooders are growing tired of silencing rattling charity tins with spare change or attending dull but worthy dinners. As materialism goes down, altruism goes up. The result? Social awareness has become hip again and everyone who is anyone wants a slice of the action. Of course, David Ormerod Hearing Centres has been ahead of the game when it comes to fun filled fundraising.“We’ve always been innovative here,” says Julie Evans, PA to the company’s Chief Executive. “We did a Stars in Your Ears concert, where some of the staff dressed up as their favourite artist and performed on stage. It was an amazing evening and even a year on, everyone’s still talking about it. What’s more, we raised a lot of money for the children’s hospice Ty Gobaith. On a separate occasion, we held a village fete with retro entertainment. Everyone brought their family and picnic baskets in aid of Hearing Concern. And the list goes on.” Cheerfulness is a great help in fostering the virtue of charity.Jane Vo-Hughes, the company’s quality assurance co-ordinator, recently held a psychic evening and bake sale in order to raise funds for a Vietnamese cancer unit. “I’m travelling to Vietnam at the end of the month to visit my family, some

of whom I’ve never met,” she explains. “It was just meant to be a family trip but when a friend told me about a children’s cancer unit in Ho Chi Minh City, I just had to help. Images of crammed wards and children sleeping on hard floors broke my heart. My friends are quite quirky and love alternative events, so supply needed to meet demand. I had just over a week to raise £200 but was thrilled when I hit the £500 mark.”And with an office full of cyclists, it was only a matter of time before a charity coast to coast rise was organized.“Seven of us will be cycling for more than 140 miles,” says the organiser and regional sales manager Rob Ormerod. “It’ll be a challenge but an enjoyable one.”

Give And Let LivePenny Fray meets the people who put the fun back into fundraising.

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Page 19: Sound Magazine Autumn 2011

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Say good-bye to sore backs by winning this stylish and versatile leather ‘Healthy Back Bag®’ worth £112. Its unique teardrop shape contours to the natural curve of the spine making a heavy load feel lighter. Developed with a doctor and a chiropractor, this amazing accessory reduces stress on the back, neck and shoulders as well as encouraging good posture. Worn either on the shoulder or cross-body, weight is distributed asymmetrically rather than pulling from one point, keeping the stress off your back. For a chance to win one, send your name and address to [email protected] or Bag Competition, David Ormerod Hearing Centres, 21 Trinity Square, Llandudno. LL30 2RH by December 1, 2011. Standard terms and

.sliated rof etisbew eeS .ylppa snoitidnocAlternatively, get a Baglett, a mini Healthy Back Bag worth £12 (in Textured Nylon or Microfibre), completely FREE when you buy on-line. Perfect for Christmas presents, these little Bagletts are smart, functional and fun. Visit www.thehealthybackbag.co.uk and enter the code BAGLETT when you order. Ts & Cs apply.

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WIN A Back Friendly Bag

FREE Mobile Phone For GrabsThe Amplicom PowerTel M4000 is specially designed for people with hearing problems. A booster button increases the volume up to 20 times louder than regular phone calls. And the extra loud ringer ensures a call is never missed. There’s even a powerful vibrating alert. For a chance to win one, send your name and address to [email protected] or Phone Competition, David Ormerod Hearing Centres, 21 Trinity Square, Llandudno. LL30 2RH by December 1, 2011. Standard terms and conditions apply. See website for details.

The next edition of Sound Magazine will be out on Dec 1, 2011.Download your free copy at www.davidormerod.co.ukLAST WORDS