SOUNDMagazine Aug/Sep 2011

Did you know that 1 in 7 people will develop some kind of hearing problem at some point in their lives?stat stop

Feeling in good voice? Then join me in singing ‘Happy Birthday’ to David Ormerod Hearing Centres. We wouldn’t normally ask you to break into song for us but the anniversary in question is a landmark one because we’re 50 in October. Yes, we’re golden oldies. Our big day will be filled with special edition treats and fun activities - to find out more, please turn to page 15.Jaguar is also celebrating its golden anniversary this year. Find out more about this iconic car on p13.

We’re also raising a glass to launch the world’s first invisible hearing aid. Lyric is an innovative instrument that’s now available in our Stockport store. It’s placed deep in the ear canal to improve natural sound quality. See page 10 for further information.This summer may not be as bright as previous years but that doesn’t mean you shouldn’t enjoy what precious sunshine’s left with alfresco dining (p11) and delicious recipes (p12). Life’s great. Enjoy it! Penny Fray

Contentp3 Featurep4 Fashion p7 Hair Care p8 Product Advice p10 Lyric p11 Leisure Timep14 Competition Winnerp15 Birthday Celebrationsp16 Half Price Salep17 My Lifep18 Twitter

www.davidormerod.co.uk

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EDITOR’S LETTER

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THE AGE OF ACTIVITY

A new generation demonstrates it may be possible to stay younger, longer.

Forget about toasted teacakes and taking it easy - life now starts at seventy plus.According to a recent survey, more of us are staying amazingly active in old age, leading to a rise in longevity.The latest figures from the Department of Work and Pensions show average life expectancy to be on an upward trajectory. Moreover, approximately 900,000 people over 65 will live to be 100.So, what’s the secret to a longer, lovelier life? Well,

according to most experts, a healthy lifestyle is important as well as a positive mental attitude. Researchers at the Mayo Clinic in Rochester found that optimistic people decreased their risk of early death by a whopping 50% compared to those with those who leaned more towards pessimism. A youthful mindset also helps.So, kick off those orthopedic slippers and step away from the television - it’s time to set some goals. Many retired people are now running marathons, riding, surfing and playing golf. Even if you can’t exercise, you’re never too old to bring positive energy into your life. You just need to break

routine and embrace change, says life coach Lynda Field.You can start the process by hearing better. After all, our survey reveals that 77% of those questioned enjoyed life more after being tested and treated for hearing loss. Karen Shepherd, an audiologist and our Quality Manager, says: “To fully experience life, hearing well is important. In so many cases hearing loss sufferers withdraw from people and social situations for fear of embarrassment.”

Call 0845 203 7654 today to

book a free hearing test

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Model wears dress from Long Tall Sally >>

Who says that hearing aids aren’t stylish?

Ambra, by Phonak, is small, sleek and

available in 17 colours. See p9 for more details.

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HEAVY PETALFlower shows and garden parties are already filling our diaries. It’s time to become a social bloomer in this season’s statement prints.

Floating chiffons and bold floral prints dominated Dolce & Gabbana’s S/S 2011 collection. Ederm offered more statement and structure. Meanwhile, both Mulberry and Peter Som embraced petal power, using texture as their nod to the pastoral trend. On the high street, most of the stores are selling wearable floral pieces at great prices. We adore Matalan’s flared 1950s skirts, while Monsoon’s chiffon dresses are perfect for garden parties. This dress from East (right), however, is perfect for both informal and casual occasions. Just make sure you keep the accessories simple. The statement, after all, is in the print.

Flowers, from £4, Marks & Spencer

Floral bib, £15, East

Print dress, £75, East

Sasha shoes, £85, Dune

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Satchels are the bags for men to be seen with this summer.

Reflecting the fashion trend for all things ‘preppy’, designers have come up with a range of tweed, leather and PU satchels.Worn dangling from the shoulder, across the chest or

in the case of cyclists, slung across the back, they are the accessory du jour. They may look like oversized versions of the ubiquitous school satchels carried by kids in the sixties, but when it comes to style, they certainly look better than a briefcase - or - shock, horror, a plastic bag! Here’s a selection from blokesbags.com >>

THE BLOKE BAG

Ashwood Messenger Bag - £112.99

Drift Messenger Bag - £169.99

Pell Mell Satchel - £132.99

ARM CANDY

TREND ALERT. Green is the new black. Try the mercury free hearing aid batteries from Rayovac. For more information, please call 0845 203 7654

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THE FIRST CUT IS THE DEEPESTForget a nip and a cut – turn back time with healthy looking hair.

Over the years you’ve been teased and tormented – and then there’s your hair. Styling, stress and genetic ageing can leave your locks looking grey, fine and lackluster. But the secrets to younger looking hair are simple - eat well, sleep right and abide by these rules. According to celebrity hairdresser Ryan Jackson, at Zoo Hair Salon in Liverpool, long hair can sometimes age

you faster than short, so get some layers cut into your hair. Also, consider having ‘bangs’ before Botox. “A soft, sweeping fringe draws the focus to your eyes while hiding a lined forehead,” he reveals. When it comes to colour, go for a soft blonde shade. It works well on hair with a high percentage of natural grey that hasn’t whitened fully to silver. Also, beware of UV rays from the sun attacking the proteins in your hair, especially during the hot weather. There are some great products on the market

that reflect these harmful rays. But for maximum sun-screening, wear a hat. “Finally, to prevent over drying, only wash hair that really needs it,” says Ryan. “But invest in conditioner. I recommend Bumble & Bumble’s deep treatment to seal in moisture.”

TOP TIP

Did you know that framing your face with several

layers will make your hearing aid harder to

spot

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The Spice Generation sets a new industry benchmark in microchip technology.

It’s out with the old and in with the ‘woo-hoo’. Hearing aids have just become smarter, sexier and much smaller thanks to the all new Spice Generation chipset. This teeny-tiny piece of technology, from the Swiss manufacturer Phonak, is the most advanced audio microprocessor ever. Hearing aids that house it offer maximum performance and simple usability. Finally, you can hear in situations where it was impossible to hear in the past. Here are just some of the benefits of Spice compared to your old hearing aid:

• Faster processing speeds - over 200 million operations per second.

• Higher capacity - an unprecedented 16 million transistors• Smaller size - 65 nanometer chip technology• Larger memory - more than double the current standard.• Next generation wireless technology - faster more stable

wireless connections.• Unique broadband, wireless real-audio exchange - second

generation.• More flexible and reliable programming - a wider range of

CableFree Fitting choices.

For more information, why not call us on 0845 203 7654?

SPICE UP YOUR LIFECUSTOMER

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NAME: John Asquith

AGE: 67

LOCATION: Wilmslow, Cheshire

HEARING AID: Ambra

WHAT HE EXPERTS SAY:Created for first class hearing delight, Ambra offers a range of technologically advanced features. StereoZoom, for instance, takes binaural processing to a whole new level, allowing you to focus on a single voice in a crowd, while UltraZoom Control means you can hear without facing the speaker. CUSTOMER’S VIEW: “These new Ambra hearing aids are so sharp and crisp. When you switch them on, it’s like going from a blur to a knife edge.“Getting up in the morning is a revelation. It’s a joy to put them in and just get on with life.”

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Q My Mum is 75 years old and is constantly asking people to repeat themselves. She denies that she has a hearing problem even though the evidence suggests otherwise. What can I do?

A More than half of the over sixties in Britain today are deaf or hard of hearing.A hearing test at one of our comfortable centres will put both your minds at rest. We offer free hearing assessments by specially qualified hearing aid audiologists. Even if we don’t find a problem, we will happily answer any questions or concerns you may have. To find your nearest centre call 0845 203 7654.

Q I used to enjoy playing the piano but have recently quit because my NHS hearing aid

has a peculiar effect on the sound. I no longer know whether the high notes are in tune or not. Can anything be done? Otherwise, I’ll have to sell my beloved piano.

A Modern hearing aids are incredible. They’re smaller, more stylish and cleverer than ever. It sounds to me like you could benefit from a feature called ‘music settings’ which enhances the experience of listening to music by bringing out the rich, full tones of most pieces. Try it out for yourself without obligation by popping into one of our stores. There are several in your area. Call 0845 203 7654 for more information. I hope with some expert guidance, you won’t have to give up playing the piano.

ASK THE EXPERTMillions of people in Britain are affected by hearing loss and the number is growing steadily. Our audiologist Karen Shepherd is here to answer your queries

HEARING AIDS WITH STYLE &

SUBSTANCE

Forget the unsightly ear bananas of yesteryear. Modern hearing aids now offer a wide range of fashion and functions. Phonak’s Ambra, for instance, comes in 17 different colours and adapts to the ever changing environments of your life. We especially love their animal print range which are bang on trend for A/W 2011. Oh, and did you hear that hair straighteners aren’t the only ceramics to make life easier? The Audeo S Smart is currently available in a high tech ceramic housing with scratch free skin. It’s the ‘must have’ little black model for those who value sleek, stylish accessories. Call 0845 203 7654 for more information.

Above: A hearing aid from the funky, functional Ambra collection from Phonak.

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FOR YOUR EARS ONLYThe world’s first invisible, hassle-free hearing aid comes to the North West

A ground-breaking invisible hearing aid - described as ‘a

contact lens for your ear’ – has been launched in the North West. The Lyric hearing aid is inserted so deep into the ear canal it is impossible to spot from the outside, and can be worn without interruption for up to four months.

"It is so unobtrusive that wearers can simply forget

they are wearing a hearing aid," says our Stockport-based hearing aid audiologist Samuel Owen.There’s no daily handling or batteries to change, meaning that wearers can sleep, exercise, and talk on the phone with ease. “It’s like a contact lens for

your ear,” says Samuel. Taking advantage of the ear’s natural anatomy to minimise background noise, Lyric

delivers amazing sound quality.

Sold on subscription and replaced every 120 days by a specialist, which means you constantly benefit from the latest technology.

To book a free, no obligation screening,

please call Samuel Owen on 0845 203

7654 or log on to www.davidormerod.co.uk

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This breakthrough hearing aid requires no handling and remains in your ear 24/7 meaning you can live your life to the full.

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ALFRESCO AUGUSTClink your glasses to dining outside.

Summer can bring many things to many people. A tan, insect bites and a chance to dine alfresco. Yes, ladies and gentlemen, it’s finally time to bring your dining and drinking habits out of doors. This August, it’s all about being bright and bold with your garden accessories. So, update your alfresco furniture with statement cushions and colourfull, melamine crockery. The

high-street is currently awash with rainbow hued decor in durable materials. Retro style dinner parties are set to be all the rage this season, so make sure you tap into the trend with 70s inspired prints and food. Angel Delight and flower power anyone? Finally, don’t forget to make the most of the seasonal chat and cheer by getting your hearing checked. Call us on 0845 203 7654 to book a free hearing test at a store near you.

Watering-cans, £3.75, Nettle Green Ltd

Bunting, £12.95, Dotcom Gift Shop

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• Pour the dry white wine into a bowl and add chicken pieces, roughly chopped onion, chopped celery and parsley stalks. Leave to marinate for an hour.

• Remove chicken pieces and blot on kitchen paper. Place the wine and chicken stock marinade aside.

• Dip chicken pieces in seasoned flour and shake off excess. • Heat oil in a pan and fry chicken pieces until brown all over.

Transfer to a flameproof casserole dish. • Add ham to the pan and fry until brown, then add finely

chopped onion, crushed garlic and sliced celery and toss around to soften.

• Transfer all to casserole dish. • Pour over the wine and chicken stock marinade and bring to

bubbling. • Turn down to simmer for 30 minutes with the lid on. Add

button mushrooms to the casserole dish and Tabasco Pepper Sauce.

• Continue cooking for another 30 minutes with the lid half on until chicken is tender and sauce is reduced.

• Season with salt and freshly ground black pepper. • For the parsley crush, cook new potatoes in lightly salted

boiling water. Drain, then roughly mash with butter. Stir in parsley and season.

• Serve with chicken.

INGREDIENTS

• 600ml/1pt dry white wine• 1.6kg/3 !lb chicken in 8

pieces• 1 onion peeled and roughly

chopped• 2 sticks celery chopped• Flat leaf parsley stalks

(reserve leaves for crush)• 2 tbsp seasoned flour• 3 tbsp sunflower oil• 1 thick sliced ham, diced• 1 onion, peeled and finely

chopped• 2 garlic cloves, peeled and

crushed• 2 sticks celery, sliced across• 100ml/4fl oz chicken stock• 175g button mushrooms,

wiped and sliced• 10 drops Tabasco® Pepper

Sauce• Salt and freshly ground

black pepper• 450g/1lb new potatoes• 25g unsalted butter• 1 tbsp finely chopped flat

leaf parsley

JUST COOKCoq au vin blanc with parsley crush

Pour the dry white wine into a bowl and add chicken pieces, roughly chopped onion, chopped celery and parsley stalks." Leave to marinate for an hour."

Remove chicken pieces and blot on kitchen paper." Place the wine and chicken stock marinade aside.

Dip chicken pieces in seasoned flour and shake off excess.

Heat oil in a pan and fry chicken pieces until brown all over."Transfer to a flameproof casserole dish."

Add ham to the pan and fry until brown, then add finely chopped onion, crushed garlic and sliced celery and toss around to soften." Transfer all to casserole dish."

Pour over the wine and chicken stock marinade and bring to bubbling."

Turn down to simmer for 30 minutes with the lid on. Add button mushrooms to the casserole dish and Tabasco

Pepper Sauce."

Continue cooking for another 30 minutes with the lid half on until chicken is tender and sauce is reduced."Season with salt and freshly ground black pepper.

For the Crush, cook new potatoes in lightly salted boiling water. Drain, then roughly mash with butter."Stir in parsley and season. Serve with chicken.

2011TrendCake Pops

This season’s fashion parties were awash with a new kind of treat - the lollipop cake hybrid. Make your own or order them from www.popbakery.co.uk

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INGREDIENTS

600ml/1pt dry white wine 1.6kg/3 ½lb chicken in 8 pieces 1 onion peeled and roughly chopped 2 sticks celery chopped Flat leaf parsley stalks (reserve leaves for crush) 2 tbsp seasoned flour 3 tbsp sunflower oil 1 thick sliced ham, diced 1 onion, peeled and finely chopped 2 garlic cloves, peeled and crushed 2 sticks celery, sliced across 100ml/4fl oz chicken stock 175g button mushrooms, wiped and sliced 10 drops TabascoPepper Sauce Salt and freshly ground black pepper 450g/1lb new potatoes 25g unsalted butter 1 tbsp finely chopped flat leaf parsley

COQ AU VIN BLANC

Drink

Recipe of the month

Why not pick elder-flower blossom and bottle the true taste of summer? After all, wild, hand-picked produce has never had so much panache.

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The E-type caused a sensation when it was launched 50 years ago and still does today.

David Ormerod is not the only iconic brand celebrating its 50th anniversary in 2011. The Geneva Motor Show in 1961 marked the launch of a car that became an instant sensation - the E-type Jaguar. Enzo Ferrari dubbed it “the most beautiful car ever made.”Costing a fraction of the price of most of its peers, the E-type was capable of 150mph, and became the affordable supercar of its era, and one of the defining brands of the swinging sixties.George Best, Brigitte Bardot, Britt Ekland, Tony Curtis and Steve McQueen were among the many celebrity owners of a car that set new standards in automotive design. When Frank Sinatra first saw it, he said: “I want that car, and I want it now.”

An opalescent dark blue 1963 open two seater is now installed as a permanent exhibit in the New York Museum of Modern Art.More than 70,000 E-types were sold over its 14 years in production, and its influence is still apparent in modern Jaguar design. Ian Callum, design director of Jaguar, said: “Here was a car that encapsulated the spirit of the revolutionary era it came to symbolise.”Jaguar is celebrating the 50th anniversary of the E-type at major motoring events throughout 2011, and made a triumphant return to the Geneva Motor Show scene of her debut in March.The E-type is a true collectors’ item, with its own magazine and owners’ club. Of four examples that went for auction at a recent Jaguar Heritage Sale, not one fetched less than £31,000.

VA-VA VROOM

TOP TIP Enhance your driving experience by asking one of our hearing aid audiologists about WindBlock management. This hearing aid feature supresses wind noise - perfect for driving that cool convertible car. Call 0845 203 7654 for details.

ON THE MOVE

The Range Rover Evoque captivated audiences from across the North West earlier this month as the star of a spectacular series of live performances that combined state-of the–art motion graphics with high fashion.We spotted X-Factor winner Matt Cardle (above right) among the car loving crowds.

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Above: When it comes to a classic E-type Jag, resistance is futile.

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HOLIDAY HEAVENPATRICIA Royle was convinced that winning was

down to divine intervention. Before being told that she’d won a week long holiday to the Caribbean, her husband Alan, had passed away. “This is my husband looking down on me,” she gasped. She and her daughter Debra had been nursing Alan for months. Exhausted and

emotional, the prospect of spending an amazing week on Spice Island came as welcome news. We’re over the moon,” added Debra. “We think my Dad had a hand in it because our entry was drawn the day after he died. He thought we needed a rest because we

nursed him at home.”

Patricia,75, said that she had never won anything in her

life before, least of all a luxury holiday.She entered the competition after purchasing a new hearing aid at one of David Ormerod Hearing Centres (DOHC). Now, not only can she hear better but she can also indulge her senses on a sun soaked island, courtesy

of DOHC.“My new hearing aids have changed my life,” she said of her new Audeo Smart S aids. “I can actually hear what people are saying, something I couldn’t do before. I can even hear my daughter whispering.“When my late husband

Alan, was very ill, my hearing seemed to

disintegrate. I don’t know whether it was stress but I

just couldn’t hear anything. But being able to listen and talk to people is very important. You feel very isolated when you lose your hearing. You start guessing what people are saying and making up answers.”Despite having worn the new aids for less than a week,

Patricia from Wallasey, has taken to them straight away.“The technology’s amazing and they look very discrete, barely noticeable in fact,” she said, demonstrating the fact by flipping up her hair to reveal her ears. “I’m really pleased that can wear my glasses with them. They

don’t discommode me at all.”

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Breakfast at Tiffany’s hit the big screen, the E-type Jaguar was launched and the Beatles performed for the first time at the legendary Cavern Club in Liverpool. 1961 was an amazing year, not least because David Ormerod Hearing Centres opened its first shop. Just in case you didn’t get the hint in that last paragraph – it’s our birthday. We’re 50 years old in October - and to celebrate, we’ll be creating a special edition magazine filled with fascinating features, an interview with Jensen Button and thousands of pounds worth of prizes. And what’s a

birthday without a party? So, throughout our anniversary month, we’ll be hosting a series of events up and down the country. Other fun activities include online audio adventures, a retro photo shoot with top model Alex Leigh and a host of new community initiatives.

Of course, we’re so excited about being 50 that we’ve started the celebrations early. Birthday displays are already in store - and this month marks the start of our half-price sale, featuring oodles of hearing related bargains (see page 16). It’s our way of thanking you for your support and custom.

LET’S CELEBRATE

Also 50 this year are:

WWF – protectors of pandas and other endangered species.

Penguin Modern Classics – breaking down barriers, whether social, sexual, or in the case of Ulysses, the boundaries of language itself.

Jaguar – not a feline from the panther genus but a luxury British car.

Royal Shakespeare Company – to be or not to be a famous theatre company

George Clooney – a Hollywood heartthrob who owns a pot-bellied pig

Barack Obama - President of the US of A

David Ormerod Hearing Centres is 50

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my lifeHearing Aid Audiologist Louise Bruce, from Llandudno,

shares some of her favourite possessions

TAG WATCH When you’re a busy, working mum, every second counts >>

SUITCASE Travel is my passion. I love adventure, culture and sunshine >>

Tripp Suitcase from Debenhams

<< EAR PROTECTION Necessary when I occasionally go clay pigeon shooting with my father

Sonic Valve Shooting Plugs from Boots Hearingcare

FRAMES I’ve just had professional pictures taken of my two children Isabelle and Gabriel

Faux diamond frames from Matalan

PANDORA BRACELET My family keep buying me new charms, so it’s filled with memories >>

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HOW TWITTER WORKS

Is it easy to do? Absolutely! Just Log on to twitter.com, open a free account and seconds later you can tweet.

What’s a tweet? A 140-character micro blog. Who reads it? Whichever fellow tweeters choose to “follow” you. You can also “follow” other users. This becomes your network. Be warned though, others can see what you write unless you mark it private.

Is it live? Yes. Posts are loaded in real time, so you can communicate instantaneously.

How do I do it? From a phone or a computer.

How do I attract followers?You need to invest time in engaging with people. Take an interest in what people write, ask questions and post interesting information.

It’s everywhere – on television, on your mobile phone and on business cards. We explore the online tool that’s changed the way we communicate.

We’ve deprived the world of daily updates on hearing for far too long. That’s why we’ve just joined the Twitterati set. For those of you who’ve never heard of Twitter - it’s the social networking site du jour. It enables its users to send and read messages called tweets. These are text-based posts of up to 140 characters displayed on the user's profile page.

Twitter has more than 20o million users, including everyone who is anyone – from Barack Obama and David Cameron to Stephen Fry and David Ormerod, of course!.“Twitter has changed the way we communicate, build relationships and connect with one another,” says Keith Willis, director of Marketing at David Ormerod Hearing Centres. “Customer care lies at the heart of what we do, that’s why we decided to get involved.”

Follow us on @davidormerod

WE’RE NOW ON TWITTER

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