SoulEntity

Table of Contents

1. SoulEntity................... 4 a.SoulEntityDefinition.................... 5

2. Identity .................... 6 a. Logo usage .................... 7 3. Designs & Font ....................8 a. Feautured Designs & Font usage .................... 9

4. Posters ....................10 a. Poster 1 - Reveal the Concealed ....................11 b. Poster 2 - Be Transformed by Insight .................... 11 c. Poster 3 - Break Perceptions .................... 11 d. Poster 4 - Shatter your Judgement .................... 12 e. Poster 5 - Look beyond the Veil .................... 12 f. Poster 6 - Reveal the Concealed .................... 12 g. Poster 7 - Be transformed by Insight .................... 13 h. Poster 8 - Look for the Uniqueness in Everyone .................... 13 I. Poster 9 - Break Perceptions .................... 13 j. Poster 10 - Shatter your Judgement .................... 14 k. Poster 11 - Look Beyond the Veil .................... 14 l. Poster 12 - Look for the Uniqueness in Everyeone .................... 14

5. Website ....................16 a. Website example ....................17

6. Branding ....................16 a. Website example ....................17

9. Branding visuals .................... 18 a. Braclets .................... 19 b. Iphone cases .................... 19 c. Mac Covers .................... 19 d. Interactive Card .................... 20 e. Booth Design .................... 20 f. Men’s T-shirts .................... 21 g. Women’s T-shirts .................... 22 h. Mini Zine .................... 23 i. Social Media .................... 23

10. Contact us. .................... 24

SoulEntity

SoulEntity is a campaign targeted for all age groups. The concept of Solentity is not directly explained to the viewer.

The messages will be hidden within posters, booklets, a website, and many other promotional items.

SoulEntity[sohl-en-ti-tee]:

the process of which one should view the

soul

of the outer appearance.

independent

separateas

and

Identity

Soulentity LogoThis Logo is only to be used in black and white as shown

Examples of Inncorrect Usage

Designs

Font

On every piece of work you will find one of these designs. The designs will vary on different works and objects. Only these designs should be used. Only these designs are to be represented on

different works and orbjects.

Font UsageOnly the Font Avenir Next is to be used.

The following formats are accepable.

Light - Avenir NextRegular - Avenir NextMedium - Avenir Next

Demi Bold - Avenir Next

Posters

Soulentity.com

PerceptionsBreak

Look for the uniqueness in everyone.

The

Conceale

d

Search within to discover the uniquein everyone

www.soulentity.com

Transformedby

Insig

ht

www.soulentity.com

Be

Search belowthe surface to f ind

the true beauty.

1. Reveal the Concealed

2. Be transformed by Insight

3. Break Perceptions

Soulentity.com

Shatter your

Look for the uniqueness in everyone.

Judgement

Soulentity.comLook for the uniqueness in everyone.

LookBEYOND

Lookthe

the

the

theVeil

aald

Soulentity

www.soulentity.com

6. Reveal the Concealed

4. Shatter your judgement

5. Look beyond the Veil

BreakPerceptions

transformed

Insight

Beby

Soulentity

ion

LoL okokforthe U

niqueness

ieveryoneevery

Soulentity

7. Be transformed by Insight

8. Look for the uniqueness in

Everyeone

9. Break Perceptions

Shatter Shatter SShatter

Sh

atte

r

YourJdgem

en

S

A

R

BEYONDtheVeilthe

the

the

BEYONDLOOKLOOK

ion

LoL okokfor

Uniqueness

ieveryoneevery

for

thethe10. Shatter your Judgement

11. Look beyond the Veil

12. Look for the uniqueness in

everyone

Website

Branding Visuals

All of the promotional items to be worn and used by everyone. They

will be given out at many functions, festivals as well as be displayed

throughout the city. It is not meant to be displayed within a studio or gallery. Since it is targeted for ev-

eryone, I would like to be displayed where it will be viewed by many

people at one time.

SoulEntity

Look for the uniqueness in everyone

Braclets

Iphone Cases

Macbook Stickers

TEAR HERE!

Address

Interactive cardThe receipiant will tear the back

side of the envelope to find a foldable with the definition of

SoulEntity displayed.

This booth is designed so the viewer is surronded by the

concept of SoulEntity. Displayed inside

are a series of 4 poster.

Booth Design

Men’s T-shirts

Women’s T-shirts

Mini Zine Link: http://issuu.com/acalmond/docs/mini_zine

Social Media

Additional Design Items

https://www.facebook.com/Soulentity2013

https://twitter.com/Soulentity2013

For additional Information about SoulEntity, please visit the website!

soulentity.wix.com/soulentity

Amanda Almond© Copyright 2013