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Mont hly Specials
February 2012
IN THIS ISSUE
Intro
Specials
Cisco
Avaya
Adtran
Sangoma
Other News
'Old Spice'?
12 Trends for
2012
So Much
Video!
Contact Info
A note from Jim…
Welcome to t he February
edit ion of the SoTel
Systems news and specials
lett er. We have created it
anew in 2012, wit h a
different look and feel…
hopeful ly one you’ ll l ike. As
always, thank you for giving
us the opport unit y to work
wit h you … we consider it
nothing less than an honor
and a privilege to serve
you, our customer.
Wow, hard t o beli eve 2012 i s here already and one month
down! And what a year 2011 was. Global events and ever-
more- rapid changes in t echnology put their stamp on thepast year.
2011 brought Operat ional and St rategic changes at SoTel.
We now operate solely f rom our Midwest location, in the
Gateway to the West ; St . Louis, Missouri. We start ed and
completed renovations to our facility, adding lab space for
our TAC, doubling t he size of our r epair room, and creating
twice the number of production seats in our refurbishment
and test area. We have overhauled our warehouse facilit y,
and have added resources, both capit al and human, t o i ts
operat ion. It has not been without it s challenges, but I can
say wit h 100%confidence t hat SoTel is now posit ioned
better than ever t o deliver the qualit y, turnaround, and
value our customers deserve and expect.
SoTel Systems launched its SoSimpl e product in the second
half of last year. Aft er much planning and st rategizing with
our consultant and legal partners, we’ve created a unique
product that bundles the economy and convenience of
commercial -grade SIP t runking wit h Telephony hardware,
routi ng and swit ching gear, and ancillary equipment. In
doing so, we are now providing our partner community with
a powerful and differentiati ng product that affords them a
unique offering with no money down f or t he VAR nor t he
End User! We are excited to bring SoSimpl e to the market
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AIR-CAP3502I-A-K91010-pack bundle
Clean ai r wir eless access point
Dual- band a/ b/ g/ n
integrated antennas
$7,250
4621SW(refurbished)
$215
9620(refurbished)
$150
G350 vintage D(refurbished)
$900
MM711(refurbished)
$325
NetVanta 3200 Network AccessRouter1202860L1 (ref urbished)
$45
and believe it will help us deliver even more value and cost
savings to our VAR communit y.
SoTel continues to evolve and offer it s customers new and
exciting products their customers want to buy, at
extraordinary margins to you, t he reseller.
There is more t o come. Thank you again for the opport unity
to work with you. If you need to r each me for any reason,
I’m available at j [email protected].
P: 1 866 GO-SoTelE: [email protected]
Specials
Cisco
SoTel Systems carries a full line of
Cisco© Unif ied IP Phones. As
integral components of the Cisco
Unified Communications solution,
this hardware provides superior
levels of integrated business
feat ures and converged
communications at levels far beyond today's convent ional voice systems.
Avaya
The reason why Avaya soluti ons
should be your choice of telephone
systems is the way in which the
design and manufacture of these
systems were executed. Instead of
simply scaling down a phone system
that was actually meant for
implementation in a larger
company, these systems specif icall ytarget small and medium
businesses. They are specif icall y
designed for businesses of t hat size
and scale.
Adtran
The NetVanta 3200 Series of
Modular Access Routers are
designed for cost - effective Internet
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Adtran TA908 Router4212908L1 (unused)
$835
Adtran TA908E Router4242908L1 (unused)
$1,350
Adtran Dual FXO Plug in Module1200103L2 (ref urbished)
$15
Adtran FXS Mod Quad 2nd Gen1200300L1 (ref urbished)
$25
access, MPLS, corpor ate Frame
Relay, point - to -point connectivit y,
ADSL, and VPN for applicat ions
requiring bandwidth up to dual-
T1s. They include a Stateful
Inspection Firewall, QoS for delay
sensitive traffic like VoIP, NAT and
DHCP, and can be managed wit h a
famili ar Command Line Inter face
(CLI) or ease t o use Web- GUI.
These modular platf orms off er one10/ 100Base- T Ethernet LAN port
and one interf ace slot t hat will
house a variet y of the NetVanta Network Interface Modules (NIMs) and Dial Backup Modules (DIMs).
Sangoma
SoTel and Sangoma are proud to be together again at ITEXPO East in
Miami. Sangoma has brought the VegaStream product port folio to t he US
distributor and Andrew Leet (Sangoma Product Expert ) wit h SoTel Systems
would love to tell you how these products can enhance your business. The
Vega 5000 is an award winning gateway t hat can bring your old PBX or
Key System out of t he dark ages with SIP Trunking. Not only wi ll SIP
Service save you on your monthly overhead, but it can also provide
redundancy options. If you missed t he expo, but would li ke more
informat ion, please call Andrew at 314-787-1763.
News
Cisco Mimics 'Old Spice' Commercials - Funny? Or Not?
In marketing, comedy can be a hit-or-miss thing. Back in July of 2010, Cisco published a blog post
and video series t it led "Get to know Ted From Accounting" in which they mimic the 'Old Spice'
commercials using Ted with a clip on t ie. In t he int roductory video, Director of St rategic
Communications Doug Webster makes it plain that t he market ing team was so enamored of the
original campaign that t hey figured they'd t ry t he same method. At fi rst he seems in earnest , but
when he says "upsell to the key deoderant and body spray demographic," he is let t ing you know he's
having fun.
There are 18 videos in the playl ist on YouTube if you are curious. For us, they were worth a chuckle
or t wo. But are they eff ective marketi ng? Most importantly, are t hey funny? We'd like your opinion.
Take a moment and let us know what you think and we'll share the result s wit h you next month.
Funny? Yes or No? Your answers will be collected anonymously.
Avaya's "12 Communications Trends for 2012"
Everyone likes predict ions. Around this t ime every year f or t he past two years, Avaya has released a
white paper on communication t rend predicti ons and this last week, t hey released the latest
collection for 2012. There's a lot to digest and some great information to go through. But the main
focus is on the changes in social media, social interact ions, messaging convergence across the
board, and seamless control. In a podcast int erview publ ished on TelecomReseller. com, Avaya's VP
of Customer Services Ajay Kapoor discusses the report and talks about the success of t heir previous
predictions.
Hear the podcast or download t he report directly.
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90%Of Internet Traff ic Will Soon Be Video
There was a time in the young days of the Internet - - not so very l ong ago- - when t he informati on
being exchanged back and for th was almost ent irely t ext. Emails and instant messages were t he
standard. Remember ICQ? File t ransfers came fir st , but browsers allowing you to view mult imedia
immediately came soon thereafter. The technology has grown to t he point t hat we are now i n t he
age where video is the main chunk of all Internet tr affic. Back in July, we shared an infographic
about the predicted quadrupling of all global network tr affic by 2012. It broke down t he predicti ons
by segment , wit h video being the fastest growing and VoIP apps also close behind.
This post on Sit eTrail. com goes even further to predict that 90%of Internet Traffi c Will Soon BeVideo. It's unclear t o us if t hey are icl uding sharable videos sit es like YouTube under the same
umbrella as live video conferencing t raff ic. But eit her way, t he clear t rends are for growth. Here is
one quote:
YouTube's head of global par tnerships, Robert Kyncl, for instance not only agrees
with the 90%predicti on, he feels that much of what takes place wit h video will be
internet -based. In ot her words, t he TV will give way gradually to the web as the
place of choice for all video viewing. According t o Kyncl, "75 percent of all channels
will be born on the Internet."
There has long been a prediction that the computer and the t elevision would someday converge,
but t here was no clear i dea of what it would l ook like. It appears that t he result will be a
computer! It's an exciting time.
Contact Us
19 Worthington Access Dr.Maryland Heights, MO 63043P: 1 866 GO-SoTelF: 1 314 787-1899E: [email protected]
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