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 Table of Contents

Introduction

Evolution/History

Type of Organization

Pros and Cons

Environment

Departments/ Angles of Business

Sony a successful company

Future Plans

Recommendations

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  Sony®

Sony Corporation 

Introduction

The word “SONY” is derived from Latin word “sonnus” which means sound. Sony is aJapanese multinational conglomerate corporation.

Its headquarter is in minato, Tokyo,JAPAN. Sony is one of the leading manufacturers of electronic products such as T.V, Radios, CD Players, Cell Phones etc.Sony is World’s 5th largest media group. As a semi-conductor maker, Sony is among the

world wide top 20 semi-conductor sales leaders.

Other sectors of Sony Corporation are Sony pictures entertainment, Sony computer entertainment, Sony music entertainment, Sony Ericsson, and Sony Bank, Sony InsuranceCompany and Sony Financial Holding Inc.

EVOLUTION/HISTORYAfter the end of World WarII a Japanese man Mr.Masaru Ibuka started a radio repair shop in a store building in Tokyo in 1945. In 1946 Masaru Ibuka was joined by his friendAkio Morita and they founded a firm called Tokyo Telecommunications Engineering

Corporation. In 1950 the firm built Japan’s first tape recorder called the Type-G. In1955 the firm built TR-55 world’s first commercially prepared Transistor Radio. In 1958the firm name was changed to SONY. Later on the firm expanded and became companyin 1960s became public and entered the Stock Exchange Markets.

 

Type of Organization

Sony is Company.

It is a public limited company.

It is listed on major stock exchanges of the world where its shareholders trade its shares.

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Departments/Angles of business

SONY Corporation comprise of various businesses which includes:

Electronic products such as TVs, Radios, Laptops, Cell phones etc.Sony Pictures EntertainmentSony Computer Entertainment (Play stations)Sony Bank Sony Financial HoldingSony Life Insurance

Pros and Cons

Pros

Recycling Sony started recycling programme in 2007 to help improve the global environment.

Environment Friendly

Sony has taken many steps to improve the global environment by working in associationwith many Environment conservation agencies such as Green Planet, WWF and manyother organizations.

Innovative VisionFrom the beginning SONY is trying to introduce innovative products in the market andset the competitors to follow it.

Huge market share

Sony has huge market share of electronic devices including TVs, Laptops, Radios etc.

Durable Products

Overall Sony products are durable and are long lasting as compared to its competitors.

Products with Smart look 

Sony products have smart design and good look which attracts customers.

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Cons

Battery defects in Sony products

Some of the Sony Laptops had defects in the battery system (heating problem) and hadbeen recalled back by Sony. Some of the Sony Ericsson cell phones have low battery lifeas compared to its competitors.

Less market share of Sony Ericsson

Sony Ericsson a subsidiary of SONY Corporation has less market share in global Cellphones industry as compares to other giant companies.

Didn’t introduce S-Pod technology

Sony had developed S-Pod technology in late 90’s but did not finalize and introduce it tothe market.

Lack of innovation in Walkman

Sony did not introduce latest technology in its Walkmans and with release of Apple’s

Ipod the walkman business of Sony was affected severely.

Lack of plans to tackle Chinese Industry

Sony has not announced any plans to tackle with the booming Chinese electronicindustry.

Environment of SONYThe environment of SONY is very friendly.They treat everyone equally on same level.They listen to all and never accept or reject any idea because of its face value.

SONY® a successful companyAt start Sony was started as a small firm by its owners Masaru Ibuka and Akio Morita ina small radio repair shop, but later it gradually expanded and introduced various products

to the world due to its innovative vision e.g. Tape recorders, PlayStations, Green TV etc.At present Sony is a giant Corporation operating various businesses. It is one of theleading companies in the global electronic market.Today Sony Corporation is listed on all the major stock exchanges of the world and itsshareholders profits increases constantly with the passage of time. Annual sales of SonyCorporation in 2010 were $78 billion which reflects the success of Sony.

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Future Plans

Restructuring Electronic Business

Sony is planning to restructure its electronic business to improve and introduce newproducts.

Increasing market share of Sony VAIO Laptops

 

New Products

Sony is planning to launch two new products i.e.

Playstation Phone a smart phone capable of downloading and playing playstationgames.Tablet device(Net book) An eBook reader with gaming functionality.

Recommendations

Sony should improve the quality of batteries of its electronic devices.Sony must introduce new products in its electronic business to increase its market share.Sony should concentrate more on its Cell phone sector to increase its market share andexcel its competitors.

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