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Sony Ericsson
Q2 2011 Business Update
15 July 2011
Kristian Tear
EVP & Head of
Sales & Marketing
Bert NordbergPresident & CEO
William Glaser JnrCFO
Rikko Sakaguchi
EVP &
Chief Creation Officer
Key Executive Management Team Members
Safe Harbour Statement
Bert NordbergPresident & CEO
Q2 2011 Highlights
Shipped phones
Generated in sales
Gross margin of
Income before taxes
Average selling price
Earthquake-related supply chain constraints
impact Q2 results
Smartphone Momentum
Shipped close to 16 million smartphones since launch
Estimated Android Q2 market share:
11% in volume and value
Smartphone share of total
sales more than 70%
Android-based Xperia™ volume
up 150% year-on-year
Market Volume Growth
*Million units
Co-creating with our
Investing in
Building and contributing to the
Q2 2011: Expanding the portfolio
Sony Ericsson
Mix WalkmanSony Ericsson s007
(Japan only)
Sony Ericsson txt
Sony Ericsson
txt pro
(Japan only)
acro
10
•Attracting new audiences and demographics
•100 titles confirmed, including Sony Playstation titles
•Strong operator ranging
Android smartphonessmallest
World’s
Sony Ericsson txt
Sony
Ericsson
txt pro
Music Unlimited
Powered by
by
Facebook inside Xperia
New Global R&D center in Beijing
In summary
CONFIDENTIAL
Chief Financial Officer
William Glaser, Jr
Q2 2011 Financial Highlights
Q2 2011 Financial Results
Average selling price (EUR)
Sales (EUR m.)
Gross margin (%)
Operating income (EUR m.)
Operating margin (%)
Restructuring charges (EUR m.)
Operating income excl. restructuring charges (EUR m.)
Operating margin excl. restructuring charges (%)
Income before taxes (IBT) (EUR m.)
IBT excl. restructuring charges (EUR m.)
Net income (EUR m.)
Number of units shipped (million) 8.1
141
1,145
33%
19
2%
-
19
2%
15
15
11
Q1
20112011
Q2
7.6
156
1,193
31%
-37
-3%
-
-37
-3%
-42
-42
-50
11.0
160
1,757
28%
36
2%
32
68
4%
31
63
12
Q2
2010
Kristian Tear
EVP & Head of
Sales & Marketing
Bert Nordberg
President & CEO
William Glaser Jnr
CFO
Rikko Sakaguchi
EVP &
Chief Creation Officer
21CONFIDENTIAL