Secondary headlinesPowerfully smart. More brains. More brawn. More brilliant. Streaming Musical Truth

Short copyStep up to the all-new PLAY:5; the powerfully smart speaker that fine-tunes its sound to bring you all the energy and emotion the artist packed into the original recording. Music that’s pure, dynamic, exhilarating and true.

Medium copyStep up to the all-new PLAY:5; the powerfully smart speaker that fine-tunes its sound to bring you all the energy and emotion the artist packed into the original recording. Music that’s pure, dynamic, exhilarating and true.

Every detail of the PLAY:5 has been meticulously engineered to make streaming your favorite songs simpler, more immersive and more satisfying. So you can connect with the music you love on a deeper level.

Long copyStep up to the all-new PLAY:5; the powerfully smart speaker that fine-tunes its sound to bring you all the energy and emotion the artist packed into the original recording. Music that’s pure, dynamic, exhilarating and true.

Every detail of the PLAY:5 has been meticulously engineered to make listening to digital music simpler, more immersive and more satisfying. It combines six smartly synchronised drivers with innovative, room-

adapting TRUEPLAY tuning to deliver a brilliantly exact reproduction of the music you love. Each instrument, each voice, every detail shines through with remarkably distinct clarity. You’ll connect with your favourite songs on a deeper level. Through sound that’s pure and precise. With zero audible distortion. Even when you turn it up loud. Really loud.

TRUEPLAY makes the PLAY:5 acoustically aware and adaptable. It recognises the distinct acoustic qualities of any space, then fine-tunes all six drivers to deliver exceptional sound that’s bespoke for the room you listen in. No matter where – or even how – you place your speaker.

With its relevant, gracefully restrained design, its precise acoustic fidelity, and its ever-evolving software smarts, the Sonos PLAY:5 is an intuitive audio powerhouse that will transform your home listening experience right now – and for as long as you love music.

Product benefitsHEAR IT JUST LIKE THEY PLAYED IT. PURE AND TRUE. “The PLAY:5 connects you directly to the heartbeat of the music you love. Flawlessly. Transparently. Truthfully. Three smartly synchronised mid-woofers team up with a trio of tweeters to treat your ears to the most remarkably distinct separation of voices and instruments they’ve ever experienced. You’ll hear and feel all the emotion, energy and meaning the artist packed into the original recording.

SONOS PLAY:5

PRODUCT PAGE CONTENT

Primary headlineThe all-new PLAY:5 | The ultimate smart speaker for today’s streaming universe.

SPEAKERS PLAY:1

USD 199EUR 229GBP 169

PLAY:3

USD 299EUR 349GBP 259

PLAY:5

USD 499EUR 579GBP 429

PLAYBAR

USD 699EUR 799GBP 599

Usage Music Music Music Home theatre + Music

Drivers 2 3 6 9

Stereo from a single speaker • • •

Line-in Audio optical

Stereo pair • • •

Home theatre rears • • •

Multiple orientations • • •

Wall mountable • • •

Product usp’sShort 1. Six custom-designed drivers with dedicated amplifiers 2. Trueplay tuning delivers sound that’s true to the music and right for the room. 3. Control all your music and streaming services from a single app (on your smartphone, tablet or computer). 4. Uses your WiFi. Easy to set up and expand your system over time.

Long 1. Hardware and software custom-designed by Sonos to produce pure, immersive sound that’s crystal clear

at any volume. 2. 3 tweeters and 3 long-throw mid-woofers, each with a dedicated amplifier, were designed in-house and

perfectly tuned to match the speakers and acoustic architecture. 3. Turn two PLAY:5s into separate left and right channel speakers to create wider, bigger, deeper sound. 4. Add 2 PLAY:5 speakers to a PLAYBAR and SUB for a true surround sound experience. 5. Top-panel controls The PLAY:5’s touch interface is a simple, convenient way to control your music right

from the speaker. Just tap for volume up/down and swipe for next/previous track. 6. Rubber feet Place the PLAY:5 on any kind of surface in your home without fear of scratches or scrapes. 7. Humidity resistant Designed to withstand high-humidity, such as in a bathroom with a running shower. (The

PLAY:5 is not waterproof or water resistant.) 8. Audio line-in Auto-detecting 3.5mm audio line-in connection.

What’s in the box • SONOS PLAY:5 • Power Cord • Ethernet Cable • Quickstart Guide • Legal/Warranty information

SONOS PLAY:5

THOUGHTFULLY DESIGNED, WITH TOMORROW IN MIND.The PLAY:5 is meticulously engineered with an eye towards the future of home audio. Every detail, both inside and out, has been carefully considered to be relevant today, and compatible with tomorrow. It combines elegantly restrained good looks with agile internal sensors and ongoing software updates to provide your home with the most future-proofed audio solution currently available. So you can enjoy the purest expression of the music you love, now and for years to come.

SMART GETS AMPED TO A WHOLE NEW LEVELAcoustically aware and adaptable, the PLAY:5 uses revolutionary TRUEPLAY tuning to analyse the unique acoustic dynamics of any space in your home, then fine-tune all six drivers for a listening experience that’s bespoke to the room you listen in. Pair it with a second PLAY:5 – each speaker will intelligently sense its orientation, then adjust its output to deliver a sweet spot that’s wider in horizontal mode, or more focused and intense when positioned vertically.

Primary search terms:1. PLAY:52. Wireless3. Speaker4. Multiroom5. System6. HiFi7. Music8. Streaming

Secondary terms:• Audio• Sound• Home• Room• Domestic• MP3• Digital• WiFi

• Dock• Stereo• Bluetooth Products• Online radio• Spotify (or the #1 local music

service)

Key words in the header/copy for seo

Note: for additional list of optimized SEO terms see separate document in the online asset suite.

THIS IS SONOS

All the music on earth, in every room of your home, wirelessly.Sonos is the smart speaker system that uses your WiFi to stream the music you love all through your home. One easy-to-use app gives you complete control of your entire home listening experience –access all your music, pick any room or every room, and immerse yourself in pure, richly detailed sound.

The smart speaker system• Easy to set up.• Keeps getting better with regular software updates.• Fits your home, your way; it’s easy to get started, easy to expand.• TRUEPLAY tuning ensures your speaker always sounds right for the room, no matter where you place it.

Short copyEasy to set up, works with your WiFi, and improves over time with regular software updates.

Medium copySonos speakers combine built-in sensors and smart software to make your listening experience easy. Every speaker is simple to set up, no technical skills needed. Regular software updates with new features and services make sure your speakers just keep getting smarter, for as long as you own them.

Long copySonos speakers combine built-in sensors and smart software to make your listening experience easy. Every speaker is simple to set up, no technical skills needed. Just download the free Sonos App, follow the prompts to connect to your WiFi, then fire up the music. Since every Sonos speaker is part of one smart system, adding music or home theater sound to additional rooms is easy as well. And regular software updates with new features and services make sure your speakers just keep getting smarter, for as long as you own them.

All your music, in any room• Play different songs in different rooms. Or one great tune all over the house. • Access all the music in the world through an ever-growing list of more than 60 streaming services and

100,000+ internet radio stations.

Short copyPlay a different song in the living room, bedroom, even bathroom, or the same track in every room

Medium copyPlay a different song in each room at the same time. Or one great tune all over the house. With Sonos, everyone enjoys the music they love most, in any room they wish.

One app does it all• Control every aspect of your listening experience with a single app from your favorite device-phone,

tablet or computer.• Find any song with one quick search.

Short copyOne simple app brings together all your favorite music services, and lets you control everything – from songs to volume to rooms.

SONOS PLAY:5

SONOS PLAY:5Medium copyThe free Sonos app gathers all your favorite music and streaming services together in one place. Use your smartphone or tablet to quickly find the songs you love on your streaming services or in your own digital library, then choose the rooms where you want to listen and control all the playback settings on a room-by-room basis.

Sound you can feel• Hear every detail, vividly and crystal clear – like you’re actually in the recording studio or sitting in the front

row• Our designers and engineers work directly with industry-leading artists, producers and recording engineers

to make sure you hear the truest possible reproduction of the music, as it was recorded.• Pure, undistorted sound, even at maximum volume.

Short copyTrueplay listens to your room then fine-tunes your speaker so it sounds great, no matter where you place it.

Medium copySonos speakers are built to fill your home with pure, immersive sound. With Trueplay, every song you’ve ever loved, or ever will, becomes a richer listening experience. Fresh sonic details emerge. You hear all your favorites, old and new, in more dynamic and vivid ways. And connect with your music on a deeper, more intense level.

Long copySonos speakers are built to fill your home with pure, immersive sound. They combine custom-designed components with innovative Trueplay technology to fine-tune your speaker for sound that’s true to the music and right for the room. With Trueplay, every song you’ve ever loved, or ever will, becomes a richer listening experience. Fresh sonic details emerge. Each voice and instrument shines through with enhanced clarity. You hear all your favorites, old and new, in more dynamic and vivid ways. And connect with your music on a deeper, more intense level.

Key sonos differentiators on wifi setup

Sonos on home WiFiConnect Sonos to your existing WiFi network

Start with any Sonos speaker. Connect to your home WiFi network using the free Sonos app.

Enjoy music in every room, in perfect sync.

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Dedicated Sonos Wireless NetworkFor homes where WiFi isn’t reliable

Connect any Sonos speaker, BRIDGE or BOOST to your router.

This automatically launches a separate wireless network. Use the free Sonos app to set up PLAY:5.

Non-Sonos devices use WiFi and Sonos uses this separate network, eliminating interference and increasing range.

Enjoy music in every room, in perfect sync.

1 32

SONOS PLAY:5

How is sonos on wifi differentWe do WiFi differently. Enabling Sonos in WiFi doesn’t mean that we do it the same as everyone else. We’ve taken our years of experience in wireless networking technology and applied it to our enhanced Sonos implementation on WiFi to improve performance and reliability.

Why create a dedicated sonos wireless network when wifi doesn’t cut itSometimes WiFi just isn’t enough. Some people have problems streaming movies or surfing the web at home because their network is crowded with too many wireless devices, and others have rooms too far away from the router that don’t get a signal at all. If this sounds familiar – you can always plug any Sonos product into the router or buy a SONOS BOOST to create a dedicated wireless network just for your Sonos speakers.

Dedicated sonos network benefitsPlugging in a product launches a reliable mesh network on a separate wireless channel, which means that your speakers don’t have to talk to the WiFi router directly, but rather can connect reliably through any nearby Sonos player. This increases the range of your Sonos system, and ensures that you’ve got great connectivity no matter how large your home or many WiFi devices you use.

Which setup is right for me?If you got great WiFi at home, simply buy any speaker and set it up on your home WiFi network using the free Sonos controller app. If your home WiFi network just isn’t reliable enough, Sonos offers options for you to make sure the music never stops.

Here is a guide to help you understand which Sonos setup is right for you:

WIFI BRIDGE BOOST

# of players Up to 32 Up to 32 Up to 32

Ideal forSmaller homes or apart-ments with good WiFi coverage

Larger homes where WiFi doesn’t reach all rooms

Any home where wireless connectivity is a serious problem

Wireless rangeDependent on WiFi rout-er broadcast power

Reliable mesh network; allows players to connect through any player

Most reliable mesh net-work with up to 2x the range of BRIDGE

Dedicated wireless network x x

Extend the range of your existing Sonos network x x

Enterprise-grade wireless performance x x

3 wireless antennae for uniform 360º coverage x

Advanced wireless interference rejection x

Wall mountable x

Price Free USD$ 49 | €49 | GBP 39 USD$ 99 | €119 | GBP 79

SONOS PLAY:5

SONOS VS. BLUETOOTH.

Sonos smart speakers use wifi. Bluetooth speakers don’t. Compare the differences.

Wireless technology and why it mattersSonos smart speakers connect to one another over the existing WiFi network in your home. If you want to fill your home with serious, uninterrupted sound and multi-room control, Sonos smart speakers are the solution. Bluetooth audio works by pairing a Bluetooth speaker to a smart device to access music. Because your smart device and speaker need to be physically close to each other, the wireless range, expandability and control of a Bluetooth connection can be limited.

Wireless rangeSonos operates on WiFi, which means the Sonos system covers the entire range of your WiFi network. As long as your WiFi reaches all the rooms where you want to put a Sonos wireless speaker, you won’t have any issues with range. Music keeps playing — without skips, delays or drops — regardless of where your phone is. If you’ve got Bluetooth speakers and are streaming music from your mobile phone, the strength of the wireless signal can be impacted by the location of your phone relative to the speakers. If the phone goes out of range, the music may skip or stop playing.

Play the same song everywhere, in perfect syncWith Sonos, you can play the same song, streaming service or radio station in different rooms, simultaneously, without echoes or delays. You also can add or drop rooms from your speaker grouping and still be in sync.

Play different songs in different roomsSonos lets you tune in to an Internet radio station in the bedroom, stream a music service like Spotify in the kitchen and play a song from your iTunes music library in the living room — simultaneously, from the same device. To do the same with Bluetooth speakers, each would need to be controlled by a different smart device.

Multi-room music controlSonos lets you control the entire listening experience — the music, rooms, volume settings — with one app on your smartphone, tablet or computer. Sonos speakers connect together wirelessly to create a house full of sound, in up to 32 rooms. Sonos can even connect to your TV and existing stereo equipment. With Bluetooth speakers, your phone can control only one speaker at a time.

Uncompressed, immersive sound qualitySonos supports CD-quality sound for immersive, crystal-clear sound. Most Bluetooth sounds systems compress audio signals, compromising sound fidelity.

PortabilitySonos speakers connect over WiFi and are designed for use in your home. Bluetooth speakers work anywhere as long as your smart device and speaker are physically close to each other, so if you’re looking for portable speakers, Bluetooth is the best option.

Battery-poweredSonos speakers have to be connected to a power source for operation. Bluetooth speakers are battery-powered, so you can carry them around for use at the beach or the park.

Connect via any mobile deviceAll mobile devices — smartphone or tablet, iOS or Android — can be used to play music through Sonos and Bluetooth speakers.

Product Play:5 White Play:5 Black

Adviced Consumer Price USD499 / EUR579 / GBP429 USD499 / EUR579 / GBP429

Product dimensions (mm)

Height 203 203

Width 364 364

Depth 154 154

Weight (kg) 14 lbs (6,36kg) 14 lbs (6,36kg)

Package dimensions (mm)

Height 250,8 250,8

Width 492,2 492,2

Depth 295,3 295,3

Weight (kg) 9,09 9,09

Number of packages per pallet 28 28

Case Pack 1 Per Case Pack 1 Per Case Pack

SONOS PLAY:5

TECHNICAL SPECIFICATIONS

Sonos-designed: Hardware and software custom-designed by Sonos to produce pure, immersive sound that’s crystal clear at any volume.

Drivers: 3 tweeters and 3 long-throw mid-woofers, each with a dedicated amplifier, were designed in-house and perfectly tuned to match the speakers and acoustic architecture.

Stereo pair: Turn two PLAY:5’s into separate left and right channel speakers to create wider, bigger, deeper sound.

Dimensions: 364 W x 203 H x 154 D (mm) / 14.33 W x 8.03 H x 6.06 D (in)

Weight: 6.36kg (14lbs)

Operating temperature: 32°F to 104°F (0°C to 40°C)

Storage temperature: 4°F to 158°F (-20°C to 70°C)

Power supply: AC 100-240V, 50-60Hz, universal input

LOGISTICAL INFORMATION

Region Part VPN Ingram/HTS SKU code Description UPC# EAN #

Europe SONOS PLAY:5 (gen2) EU white PL5G2EU1 1000493920 / 8519.8919 Sonos Play:5 (White) 878269001607 8717755773012

United Kingdom SONOS PLAY:5 (gen2) UK white PL5G2UK1 1000493922 / 8519.8919 Sonos Play:5 (White) 878269001614 8717755773029

US SONOS PLAY:5 (gen2) US white PL5G2US1 ZK6288 / 8517.6200.50 Sonos Play:5 (White) 878269001621 na

CA SONOS PLAY:5 (gen2) CA white PL5G2CA1 SPL5G2US1 / 8517.6200.50

Sonos Play:5 (White) 878269001621 na

AUS SONOS PLAY:5 (gen2) AU white PL5G2AU1 na Sonos Play:5 (White) 878269001638 na

BR SONOS PLAY:5 (gen2) BR white PL5G2BR1 na Sonos Play:5 (White) 878269001645 na

MEX SONOS PLAY:5 (gen2) MX white PL5G2MX1 na Sonos Play:5 (White) 878269001652 na

CN SONOS PLAY:5 (gen2) CN white PL5G2CN1 na Sonos Play:5 (White) 878269001669 na

Europe SONOS PLAY:5 (gen2) EU black PL5G2EU1BLK 1000493921 / 8519.8919 Sonos Play:5 (Black) 878269001676 8717755773036

United Kingdom SONOS PLAY:5 (gen2) UK black PL5G2UK1BLK 1000493923 / 8519.8919 Sonos Play:5 (Black) 878269001683 8717755773043