“Sometimes life hits you in the head with a brick. I’m convinced that the only thing that kept me going was that I loved what I did. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. Don’t settle [for less]. As with all matters of the heart, you’ll know when you find it.” —Steve Jobscommencement address/Stanford/06.2005

A strategic vision is a road map of a company’s future, it creates a picture of a company’s destination and provides a rationale for going there

Vision

Vision is a statement of how the organization would like to look at some time in the future and includes the values and philosophy for which it would like to be known.

VisionMission

Reality

Operations

Policies

Strategies

Values

Norms

Beliefs

Sentiments

Goals Uncertainties

Main course of activities and priorities

Actions

Environment

The schematics of environment in which the organization lives

The vision doesn’t say anything about profits, safety, ethics, employee development, new products or services, or any of the many other things a successful business must focus on.

What vision is

An organizational charter of core values and principles

The headwater for our priorities, plans, and goals

A puller (not pusher) into the future A determination and publication of what

makes us unique A declaration of interdependence

What vision isn’t

• A “high concept“ statement, a motto or literature

• An advertising slogan• A strategy or plan• A view from the top• A history of our proud past• A “soft“ business issue• Passionless

Characteristics of a good vision statement Brief Verifiable Focused Understandable to all

employees Inspirational

The need for vision

To guide us To remind us To inspire us To control us To free us

Variables necessary for realising a vision Vision communication Organizational alignment Empowerment Motivation Hybrid staff personal factor

Vision stems from such diverse sources as:• Deeply held values• Personal experiences• Listening to others articulate their own

vision• Shrewd political awareness of others’

heads and dreams• The creative capacity to hold a steady

picture of something that doesn’t exist• The objective analysis of one’s own

weakness compared to a competitor’s strength

Vision Statement By executing our annual plan and building upon

it we will maintain and improve our prominence as a premier provider of quality products to the middle, upper middle income and select niche markets.

Scotland Yard

To make London the safest city in the world

Bill Gates Vision

“A computer on every desk and in every home”

Example of a bad vision

We will become a global leader and the first choice of customers in every market we choose to serve

3M's commitment is to actively contribute to sustainable development through environmental protection, social responsibility and economic progress. To us that means meeting the needs of society today, while respecting the ability of future generations to meet their needs.

"We will be the first drug maker with advanced research in every disease category. Our research will be as good as the science being done anywhere in the world. Merck will continue to grow on a steady basis, bringing forth worthwhile products…".

Apple’s Vision

To bring Computer power to men

Apple's Steve Jobs: "Our Vision Is That We Have Just Begun"