Sometimes It Pays to Be Different. Hailing From Atlanta, Georgia,

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    BIOGRAPHY

    Sometimes it pays to be different. Hailing from Atlanta, Georgia, a city known for its outcasts, B.o.B aka Bobby Ray is trulyout of the ordinary. At just 21 years old, the rapper born Bobby Ray Simmons has become a breath of fresh air in

    Atlantas snap and trap-obsessed scene. Known primarily for his heavy smokers anthem, Cloud 9, and the frenetic energyof his song Haterz Everywhere, B.o.B scored a record deal with Atlantic Records while he was still in high school. Now, theteen-aged rap phenomenon is ready to bring his genre-bending style nationwide with his highly anticipated debut, B.o.BPresents: The Adventures of Bobby Rayon Rebel Rock/Grand Hustle/Atlantic Records.

    B.o.B made the decision very early in his young life to pursue a career in hip-hop. He started rapping at the age of 13 afterstudying classic albums from DMX and Eminem. With the encouragement of his older brother, B.o.B started feverishly writingdown anything and everything. "At the time, Joe Budden was poppin' and my brother told me when Joe was 15 he used to

    fill up notebooks with rhymes," says B.o.B "That lit off a light bulb for me and I was like damn, I need to do more than that.Then from seventh grade up to tenth grade, I just started filling up notebooks with lyrics. Then it got to the point where I wasjust writing them in my head."

    While still in junior high school, B.o.B formed a group with his cousin Swag, called The Klinic. The two young MCs were ableto buy a simple studio set-up that included the beat-making program Fruity Loops. They quickly started crafting their own songsand performing at open mics around Atlanta. Their manager, B Rich, introduced them to a local ATL rapper named PlayboyTre of the Georgia Durt camp, and he taught the young'ns how to use his professional studio.

    The Klinic continued to collaborate until their senior year of high school in 2006, when B.o.B's cousin decided to leave homein order to attend college. Faced with a tough decision, B.o.B chose to continue rapping, this time as a solo artist. "I calledmy manager and was like, 'I think I'm just going to start working at the mall for a little while and get some money so I canreally start pursuing music like I want to,'" he remembers. "Him and Playboy Tre came by my house and were like, 'Look

    man, we can get you a deal within a year, don't give up!'"

    In mid-September of '06, just two weeks after going solo, B.o.B performed at Club Crucial, where TJ Chapman, founder of thenational DJ conference TJ's DJ's, was in attendance. After hearing the rap rookie perform "Cloud 9," TJ was convinced he wasin the presence of a star. "That was the first time I performed 'Cloud 9' and I got a standing ovation," says B.o.B TJChapman was amazed. He linked up with B Rich, who let him hear my music, and TJ wanted to be involved in the team."

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    With the budding MC's demo in hand, TJ, B.o.B and B Rich flew to Miami to meet platinum producer Jim Jonsin. After onelisten, Jonsin offered B.o.B a spot on his label. On October 3, 2006, B.o.B signed to Atlantic Records through Jonsins RebelRock. "I'm really focused on painting a picture of myself as a musician and an artist and not just a rapper," says B.o.B "I feellike I'm not just making rap music; I feel like I'm changing music, period."

    The gifted showman's debut album, B.o.B Presents: The Adventures of Bobby Ray, is a fascinating journey into the Atlantaartist's far-reaching imagination. On the track "Not Alone," a song B.o.B describes as an alternative rock chant, he toucheson his pain as a child who was unable to fit in with his own peers. The Tombz-produced cut, "Camera," explores the story ofa young woman who chooses life as a stripper over a college education.

    B.o.B continues to rap to the ladies on "Cyber Heaven," where he claims his lovin' will take them out of this world, whileHaterz Everywhere featuring Rich Boy, a song that has flooded the South since its release in early 2007, proves hisstronghold over the competition. B.o.Bs most honest reflection of his artistic intent comes on "Trippin'," where he raps aboutusing his craft as a therapeutic means of solving his feelings of eccentricity. "I feel like I have a really different perspective,"he says. "When I grew up it was really hard for me to figure out why I felt that way, like I really felt like I was from anotherplanet. Now, it's the opposite. All of that time I spent developing my talent and really analyzing myself, now I feel like I canexpress all of that and give all of my energy and love to the world."

    After producing the majority of his album by himself and learning to play multiple musical instruments including the piano,trumpet and French horn B.o.B is destined to spread his message of creativity and empowerment through his music. "I justwant to show people that there are endless possibilities of what you can do," he says. "You don't just have to be a rapper,you don't just have to be a trapper; you can be anything you want to be and whatever you do, just love it and it will show."

    TOP 20 MARKETS:

    1. New York, NY2. Los Angeles, CA3. Chicago, IL4. Philadelphia, PA5. SF Oakland San Jose6. Boston, MA7. Dallas, Ft. Worth, TX8. Detroit, MI9. Washington, D.C.

    10. Houston, TX

    11. Cleveland, OH12. Atlanta, GA13. Minneapolis St. Paul, MN14. Tampa St. Petersburg, FL15. Seattle Tacoma, WA16. Miami, FL17. Pittsburgh, PA18. St. Louis, MO19. Denver, CO

    20. Phoenix, AZ

    CONSUMER PROFILE ANALYSIS

    Gender:Male: 46% Female: 54%

    Age:13-17: 13% 18-25: 25% 26-35: 29% 36-50: 26% 51+: 8%

    Ethnicity:Black: 25% White: 62% Hispanic: 21%

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    MARKETING

    ABC/ESPN NCAA COLLEGE FOOTBALL BOWL2009-2010B.o.Bs I Am The Champion is featured as the promo theme for the 2009-2010 ABC/ESPN NCAA College Football Bowl Season. B.o.B appeared inpromos for the networks starting from December 19th and spots will air overgames and studio shows during the full championship season.

    REEBOK ENDORSEMENT:B.o.B will be the third artist in the Reebok Classic Remix Collection series to re-interpret a classicsong. The new track will be available for download exclusively to customers who purchase stylesfrom the Reebok Classic Remix collection, at Foot Locker stores nationwide in 09.

    NINTENDO DS FEATURE 08B.o.Bs Created a Monster was featured in new spots for Nintendo DS. It was a huge media buy (over $4 million for the monthof December 2008) and seen all over kid, teen, and young adult targeted TV programs.

    LRG SPRING 08 CAMPAIGN:B.o.B was featured in LRG's Spring '08 campaign along with Bun B, DJToomp, DJ Irie and NFL rookie of the year Adrian Peterson. The billboardwas up from 12/27 1/27.

    Print Ads:Color Aroma - March/April 08Nylon Guys - Spring 08Show Magazine - Issue #12Complex Magazine - March 08

    Vapors - March 08

    Mass Appeal March 08

    DIGITAL MARKETING:

    Mellow Fellow was the Myspace single of the week. 8/5 B.o.B ranked in the Top 5 of the most visited Georgian hip-hop music pages on MySpace 7/30

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    SALES HISTORY:

    SINGLES:

    Nothin On You Ft. Bruno Mars

    Sales to Date:6,751Ringtone Sales to Date:370

    EPs:

    Ill Be In The Sky (Digital Single)Sales to Date: 85,190Ringtone Sales to Date: 69,580

    Haterz Everywhere (Digital Single)Sales to Date: 44,724Ringtone Sales to Date: 23,883

    12th Dimension EP Eastside EPSales to Date: 1831 Sales to Date: 152

    Mellow Fellow. 6,468 Cloud 9: 5,747Grip Ur Body 2,595 Haterz Everywhere: 44,724Created a Monster: 5,623Cyber Heaven: 1,174

    WEBSTATS:www.bobatl.com

    Bobatl.com site average unique visits: 3,227 Bobatl.com site registered members: 5,231 Email List: 826 subscribers Wireless List: 176 subscribers

    www.myspace.com/bobatl MySpace Friends: 94,483 MySpace Page Views: 4,785,702 MySpace Streams: Nothin On You featuring Bruno Mars: 16,936 MySpace Streams: I Feed These Streets: 13,990 MySpace Streams: Ill Be in the Sky: 5,814,444

    www.twitter.com/bobatl Twitter followers: 12,204

    www.facebook.com/bobatl Facebook fans: 9,512

    http://www.youtube.com/user/bobatl Subscribers: 441

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    CONTENT/TOOLS:

    "NOTHIN ON YOU FT. BRUNO MARSAudio Link: http://flash.atlrec.com/bob/nothinonyou_main/(Main Version)

    http://flash.atlrec.com/bob/nothinonyou_radio/(Radio Version)

    "ILL BE IN THE SKYAudio Link: http://streamos.atlrec.com/wmedia/atlantic/bob/audio/ill_be_in_the_sky/ill_be_in_the_sky_radio_version.wax

    Video Link:http://link.brightcove.com/services/player/bcpid7044966001

    "HATERZ EVERYWHERE FT. RICH BOYVideo Link:http://vsyndication.wmg.com/tip.html?bcpid=824272798&bctid=1511037173Audio Link: http://streamos.atlrec.com/wmedia/atlantic/bob/haterzeverywhere.wax

    "PUT ME ONVideo Link:http://link.brightcove.com/services/player/bcpid20364319001?bctid=53958076001

    "NO MANS LANDVideo Link:http://www.youtube.com/watch?v=IdlkFmDyoxA&feature=player_embedded

    B.o.B ON THE CARSON DALY SHOWVideo Link:http://www.youtube.com/watch?v=lNBEohWHJHo

    B.o.B EPK (SHORT VERSION)Video Link:http://link.brightcove.com/services/player/bcpid20364319001?bctid=10131289001

    PUBLICITY/PERFORMANCES:

    COVERS FEATURES

    Boston Herald Blog Interview 12/09 MoNique Show performance 11/09 Nylon Guys Mind the Rap feature 9/09 USA Today The Playlist song feature 9/09 Hip-Hop Weekly Volume 4, Issue 22 Recess Ones2Watch feature 8/09 ESPY Awards performance 7/09 The Source T.I.s Grand Hustle mention

    6/09 Complex feature 6/09 Carson Daly Show performance 5/09 Spin Magazine Songs You Must Hear Now

    Playboy Tre feat B.o.B mention 4/09 The Wall Street Journal Raps Freshmen

    Class feature 4/09

    The Source Ear to the Street feature 3/09 Giant Magazine The Wild Card feature

    3/09 2008 BET Hip-Hop Awardsperformance

    with T.I. 10/08 XXL Cover Feature December 08 Complex Magazine Feature & Photo Shoot

    October 08 XXL Vive La Difference" Feature October 08 Vibe Magazine Feature June 08 The Source Magazines Official Bootlegs

    Mixtape Review Section Feature - June 08 XXL "Show and Prove" Feature June 08 Complex Feature Apr/May 08 URB Cover Feature - Mar/Apr 08

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    Spin Feature February 08 Murderdog Feature March 08 XXL Show & Prove Feature May 07 Rolling Stone On the Edge and new artist

    mention December 07 Ozone Cover and Feature December 07 XXL Feature November 07

    Fader Magazine Feature October 07 Play Magazine Feature September 07 The Source Off the Radar Feature August 07 Down Feature Summer 07 Street Talk Magazine Feature 07 Pepsi Smash shoot 07

    FILM/TV PLACEMENTS:

    Disco Inferno Turn the Beat Around(Television Film)Created a Monster ABCs Private Practice(Episode #219)Ill Be in the Sky Friday Night Lights (Episode #403)Ill Be in the Sky CBS TVs Melrose Place(Episode #003)Auto Tune Grand Theft Auto IV Episode 1(Video Game)Created a Monster EA: Madden NFL 2010(Video Game)Created a Monster THQ Video Game Saints Row PSP(Video Game)Haterz Everywhere We Go (Fight Night Remix) feat. Young Dre The Truth Fight Night Round 4 (Video Game)

    TOURING:

    SHWAYZE GET U HOME TOUR 2009

    ASHER ROTH/KID CUDI GREAT HANGOVER TOUR 2009Date Venue City

    July 14th House of Blues Boston, MA July 15th Nokia Theater New York City, NY July 17th House of Blues Cleveland, OH July 18th Royal Oak Detroit, MI July 20th Voodoo Lounge Kansas City, MO

    July 21st Ogden Denver, CO July 22nd Harry Os Salt Lake City, UT July 23rd House of Blues Las Vegas, NV July 24th Regency Ballroom San Francisco, CA

    July 26th House of Blues Los Angeles, CA July 27th Marquee Phoenix, AZ July 29th House of Blues Dallas, TX July 30th Stubbs Austin, TX July 31st House of Blues Houston, TX

    August 2nd Tabernacle Atlanta, GA August 4th Rams Head Baltimore, MD August 3rd Norva Norfolk, VA August 5th 9:30 Club Washington, DC

    Date Venue City

    September 23 House of Blues Chicago, ILSeptember 25 Peabodys Cleveland, OHSeptember 26 Trocadero Philadelphia, PASeptember 28 The Norva Norfolk, VASeptember 29 Sonar Baltimore, MDSeptember 30 Toads Place New Haven, CT

    October 2 School of Rock S. Hackensack, NJOctober 4 Highline Ballroom New York, NYOctober 6 Lupos Providence, RIOctober 7 Harpers Ferry Allston, MAOctober 9 Frightworld Buffalo, NY

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    2nd ANNUAL HIP HOP LIVE! TOURThe 20 city run, made history again featuring the cultural straight shooting of visionary Talib Kweli, moving forward full steam off hisincredibly successful Ear Drum LP; David Banner riding the success of his chart topping smash single Get Like Me off his album TheGreatest Story Ever Told; Little Brother, fresh off a wave of high profile festival appearances, bring a top-notch, high energy liveshow; B.o.B, much hyped guitar wielding ATL rapper and producer, rounds out the dynamic line up. Last years tour featuredGhostface Killah, Rakim and Brother Ali, all backed by the All Stars, and was a huge success, selling out nearly all of the 18 shows.

    ROCK THE BELLS TOURRock The Bells will feature a massive indoor/outdoor festival complete with traditional vendor booths, multimedia experiences, andhistoric surprise performances. The evolution of urban street culture has forged its own unique movement in this world. Finally, theres

    an event that identifies and gives voice to the people and ideas that are continuing to shape it.

    Past Rock the Bells experiences have included a number of world-class Hip Hop acts including, KRS-One, Mos Def, Lauryn Hill,Hieroglyphics, Busta Rhymes, Cypress Hill, Sage Francis, Jaylib, Redman, Jurassic 5, Dilated Peoples, and a host of others. Rock TheBells strives to expose all the elements of Hip Hop culture. Whether its an emcee battle, turntable exhibition, or b-boy circle, Rock theBells represents, respects, and recognizes all aspects of the culture. History was made in 2004 as Rock the Bells hosted the reunionsof the entire Wu-Tang Clan and legendary Tribe Called Quest. MTV, The Source, URB, Rolling Stone, and L.A. Times have allcelebrated Rock the Bells.

    Date Venue City

    July 19th First Midwest Bank Amphitheatre Chicago, IL July 20th Arrow Hall Toronto, ON, CAN July 26th Comcast Center Boston, MA

    July 27th Meriwether Post Pavilion Columbia, MD August 2nd Bicentennial Park Miami, FL August 3rd Jones Beach Amphitheatre New York, NY August 9th Glen Helen Pavilion San Bernardino, CA August 16th Shoreline Amphitheatre San Francisco, CA August 23rd Fiddlers Green Amphitheatre Denver, COSeptember 6th The Gorge Amphitheatre George, WA

    AWARDS & NOMINATIONS:

    AWARDS WON: 2008 Ozone Awards Patiently Waiting Georgia 2008 SEA Awards Song of the Year 2007 Ghetto Diamond Awards Mixtape of the Year 2006 Ghetto Diamond Awards Rookie of the Year

    NOMINATIONS: 2009 BET Hip Hop Awards Rookie of the Year 2009 SEA Awards Best Host on a Mixtape 2009 SEA Awards Indy Artist of the Year 2009 SEA Awards Beat of the Year (B.O.B. - Haterz Everywhere (By Ribah)) Performance of the Year 2008 SEA Awards Indy Rap Artist 2008 SEA Awards Slept On Artist 2008 SEA Awards Best Freestyle

    Date Venue City

    October 16th Revolution Ft. Lauderdale, FL

    October 18th Georgia Theatre Athens, GAOctober 19th Orange Peel Asheville, NCOctober 20th 9:30 Club Washington, DC

    October 21st Trocadero Philadelphia, PAOctober 22nd University Of Mass. Lowell, MA

    October 23rd Clark University Worcester, MAOctober 24th Showcase live! Foxboro, MAOctober 25th Nokia Theatre New York, NY

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    MIXTAPES

    B.o.B vs. Bobby RayThe

    B.o.B vs. Bobby Ray The Future Who the F@%K is B.o.B Cloud 9 Hi My Name is B.o.B