Something to Tweet About

How to Increase Your Reach on Twitter & Facebook

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Have a Strategy

What is the purpose for your social media presence? How will your social media accounts strengthen your brand? How does your strategy look different for Twitter and

Facebook?

3

Know the Difference Between Twitter & Facebook

Twitter Both Facebook

• Share news headlines (both hard and soft stories)

• Push to resources• Primary users are

business leaders, community leaders, legislators, & educators

• Recommend posting multiple times a day

• Be prepared for the 140 character limit

• Use hashtags• Share pictures, video, &

graphics• Recognize things people

are already talking about (i.e., holidays)

• Share critical updates for kids and schools (i.e., school closing, safety messages)

• Post softer news• Share multiple pictures• Ask questions and have

the answers publically displayed beneath your post

• Primary users are parents, teachers, students

• Recommend posting once a day

• Be prepared for haters

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Social Media Best Practices

Avoid acronyms Jargon doesn’t jive Pictures talk Hashtags Help Shorten Links

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Avoid Acronyms

People. Do. Not. Know. What. They. Mean.• LEA • SSTS• PLC• SRSD• CEP• SPI• ELA• SBE• IDEA• IEP• FRPL

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Avoid Acronyms

Original:• Great PLC today with Cannon County admins. What does it

take to be a master teacher #teachingideas #leadership @Kingprincipal @Tnedu

Sans Acronym• Great mtng of minds today with Cannon County admins. What

does it take to be a master teacher? #teachingideas #leadership @Kingprincipal @Tnedu

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Avoid Acronyms

Original:• My firsties taking their SRSD cold write today. Have a lot of

work to do & I can't wait! #SRSD @ExpectMoreTN @TNedu pic.twitter.com/uD3TsEjwpr

Revamped• My firsties answering their first writing prompt. Have a lot of

work to do & I can’t wait! @ExpectMoreTN @TNedu pic.twitter.com/uD3TsEjwpr

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Jargon Doesn’t Jive

Words people don’t understand• Fluency• Intervention• Phonemic awareness• Non-summative assessment• Framework• Task• Remediation• Differentiation• Cohort• Exemplar• Systemic• Benchmark

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Jargon Doesn’t Jive

Identifying jargon is half the battle. The words in red could definitely stump the general public.

• Year-long Reading Course facilitators learning about comprehension. We will make a difference! #TnCore pic.twitter.com/niQgpPShBF

• Reading fluently and with comprehension by 3rd grade is the key indicator of future success. Let's support K-3 teachers. #NCE2014 #tncore

• Loudon County teachers using great assessing and advancing questions while engaging in CCSS Math tasks. #tncore pic.twitter.com/UEBTQ9Sc8S

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Jargon Doesn’t Jive

Say What? • Assess & Adv Questions 4&5 Math Reoffer in RogersvilleTNedu

#TNCore #summerlearning #forthekids pic.twitter.com/tm5Dj6yIlf

• Orthographic practiceCovingtonHighTN #TNCore @TNedu pic.twitter.com/2rWbfNwzPH

• Practicing Phrase - cue text. #TNcore @TNedu pic.twitter.com/ExQMv66t62

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Jargon Doesn’t Jive

Original• A reading consultant explains how to use the PASS assessment

for rti2 Tier 2 & Tier 3 students. @TNedu @TnRti2 Revamped

• How can we help struggling students fill in the gaps? That is what tchrs in our region are talking about today. @TNedu @TnRti2

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Jargon Doesn’t Jive

Original• IFL leading Core Coaches on a trajectory of learning to

differentiate math instruction #TNCore pic.twitter.com/DbarXZUKPd

Revamped• Math leaders planning how to reach students at all skill levels

#TNCore pic.twitter.com/DbarXZUKPd

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Pictures Talk

A good picture can anchor your tweet. You don’t need to be a photographer to post engaging

images. Good pictures are…

• Specific• Creative • Relevant

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Pictures Talk

Original: • Love this! Congrats! “@LaudCoSchools: Teachers at Ripley

Elem. do cartwheels after being named @TNedu Reward School! pic.twitter.com/A0vFImj5cI”

Specific, Creative, and Relevant

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Pictures Talk

Original: • "Just as teachers prepare in-depth for lessons, evaluators shld

be highly prepared for coaching convos." TEAM trainer pic.twitter.com/ioeoJKulQ9

Specific, Creative, and Relevant

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Pictures Talk

Original: • #CHA Bess T. Shepherd 3rd grader Julien Burse reacts to news

that school was awarded $50K grant for Chromebooks!

Specific, Creative, and Relevant

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Tweets we can tweek…

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Pictures Talk

Original: • Teachers are ramping up reading skills with rti2! @

RyanMathIsCool @TnRti2 @TNedu pic.twitter.com/0fODqPR2Er

How does this relate to reading?

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Pictures Talk

Original: • Eval training for regional asst principals...two sessions today.

Welcome!@TNedu pic.twitter.com/tGMFxYlV5q

Does this make you wish you were there?

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Pictures Talk

People love selfies They are imperfect, candid and engaging

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Pictures Talk

And anyone can do it

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Hashtags Help

Increase the visibility of your tweet Can serve as a call to action Use on Twitter, Facebook & Instagram Spread like wildfire:

• #SuperBowlXLIX• #PrinceFarming• #Ferguson

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Hashtags Help

Create a district specific hashtag• #BeNice

Create a community hashtag• #ManchesterStrong

Create a hashtag around something already happening• Teacher Appreciation Week• Back to School

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Hashtags Help

Hashtags can say things that don’t fit in in a sentence. • Original:

– Training training training... We're always working to better ourselves to better serve you! #ManchesterStrong pic.twitter.com/izfUgmVr7z

– My firsties answering their first writing prompt. Have a lot of work to do & I can’t wait! #SRSD @ExpectMoreTN @TNedu pic.twitter.com/uD3TsEjwpr

Hashtags can be used in the context of a sentence.• Original:

– Memphis teacher discusses her #TNCore training experience - “It made me realize we’re on the right path.” @TNedu http://tn.chalkbeat.org

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Shorten Links

Don’t waste space on gobbledy goop. Readers will get tripped over the extra characters. Use tools like

• Bitly• Tiny URL

Original• Westwood Elementary Named a #SCOREPrize Finalist

http://www.wes.manchestercitysch.org/?PageName=LatestNews&Section=LatestNews&ItemID=346248&ISrc=School&Itype=News … @TNedu #tnedchat #manchesterstrong