3
Some Terrific Idea On The best ways to Utilize Online marketing We have all heard about the success stories of internet businesses like Facebook, Twitter, MySpace, and other huge sites, but do you know what they all have in common? They started as small, basic business ventures and used internet marketing to propel their name and status. And believe it or not, they all took a simple approach to marketing, an approach that we will discuss here. One online marketing tactic you can use to maintain a relationship with customers and website visitors is to send out a newsletter via email. Make sure your newsletter is brief, informative and offers something of value. A good way to keep newsletters brief and also encourage repeat visits at your website, is to email out only summaries of newsletter content, including links to longer articles on your website. A good affiliate marketing tip is to not focus too much on traffic. Anyone who owns a blog or a web site is interested in the level of traffic they're getting, but what's more important is the actual http://rachelrobinson1986.blogspot.co.uk/2014/11/business-and-seo-how-do-they-connect.html connection they're making. Without any connections, all the traffic won't be worth anything. Make sure that anything that you claim on your blog or any other place online is purely factual information and not inference. Posting things that you are not sure about can backfire if your readers find out what you are saying is not the truth. Do some research if you are not exactly clear on the topic. Research what your competitors are doing when making your marketing plan. Search for keywords and see who ranks where. Use ideas from some of the higher ranked companies as jumping off points and see where you can go from there. Use your competitors efforts to see where you should focus your efforts. Highlight the different types of aspects that separate your company from the competition on your site. These are the things that your customer needs to know, otherwise, they will think you are just another company. If you offer low shipping costs, make sure that this is noticeable directly on your homepage. It is important to keep tabs on the techniques employed by your competitors. Take tips and tricks that you can see other similar businesses are using to generate business, and apply them to your own site. Find out what areas of service your competition doesn't provide that you do and highlight

Some Terrific Idea On The best ways to Utilize Online marketing

Embed Size (px)

Citation preview

Page 1: Some Terrific Idea On The best ways to Utilize Online marketing

Some Terrific Idea On The best ways to Utilize Onlinemarketing

We have all heard about the success stories of internet businesses like Facebook, Twitter, MySpace,and other huge sites, but do you know what they all have in common? They started as small, basicbusiness ventures and used internet marketing to propel their name and status. And believe it ornot, they all took a simple approach to marketing, an approach that we will discuss here.

One online marketing tactic you can use to maintain a relationship with customers and websitevisitors is to send out a newsletter via email. Make sure your newsletter is brief, informative andoffers something of value. A good way to keep newsletters brief and also encourage repeat visits atyour website, is to email out only summaries of newsletter content, including links to longer articleson your website.

A good affiliate marketing tip is to not focus too much on traffic. Anyone who owns a blog or a website is interested in the level of traffic they're getting, but what's more important is the actualhttp://rachelrobinson1986.blogspot.co.uk/2014/11/business-and-seo-how-do-they-connect.htmlconnection they're making. Without any connections, all the traffic won't be worth anything.

Make sure that anything that you claim on your blog or any other place online is purely factualinformation and not inference. Posting things that you are not sure about can backfire if yourreaders find out what you are saying is not the truth. Do some research if you are not exactly clearon the topic.

Research what your competitors are doing when making your marketing plan. Search for keywordsand see who ranks where. Use ideas from some of the higher ranked companies as jumping offpoints and see where you can go from there. Use your competitors efforts to see where you shouldfocus your efforts.

Highlight the different types of aspects that separate your company from the competition on yoursite. These are the things that your customer needs to know, otherwise, they will think you are justanother company. If you offer low shipping costs, make sure that this is noticeable directly on yourhomepage.

It is important to keep tabs on the techniques employed by your competitors. Take tips and tricksthat you can see other similar businesses are using to generate business, and apply them to yourown site. Find out what areas of service your competition doesn't provide that you do and highlight

Page 2: Some Terrific Idea On The best ways to Utilize Online marketing

these differences on your site.

If you're trying to build your Backlinks, don't forget to also build traffic and create links to the pageswith those Backlinks. That will automatically increase the quality of your Backlinks, giving you yetanother way to expand potential traffic to your site(s), and encourage search engines to give all yourlinked pages higher rankings.

Show off your goods or services in video. A picture paints a thousand words, and a video paints athousand pictures. Video is the medium of the next generation and many internet users expect avideo on professional websites. If you do not have a video, savvy internet users may question theprofessionalism of your business.

Keep up with the changes of the Internet if you hope to be successful as a marketer. Every time anew mega-popular site like Twitter shows up, you need to expand your reach to these places. Neverstay the same despite the net's evolution. You need to walk right along with it, because yourcustomers are going that way with or without you.

If you achieve real success in Online marketing, resist any offers to buy your website. If someonemakes such an offer, congratulations! You are doing things right. Resist the temptation to make thesale, because what a sales offer really means is that your Internet business has the potential to makeeven more money.

In important tip regarding Web marketing is to be sure that you judge the content and layout of yourown site as though it belonged to someone else. If you have issues being subjective then it may bebest to let someone else either layout decisions or at least confide in them first.

Any type of advertisements you're posting on your website, need to appear to be integrated into thesite in a natural, nonintrusive way. If people see your ads and believe that they're a legitimate partof your business, they will be far more inclined to click on them. And this is exactly what you want tohave happen.

If you have been sending newsletters to your customers and potential customers, it is a savvy webmarketing strategy to convert those newsletters into website content. Some visitors who wouldnever think of subscribing to a newsletter may nevertheless eagerly devour the same material onyour site. And since you are reusing pre-existing content, the effort involved is minimal!

Make sure that you've included contact information on your web site and that it is displayed in aprominent place. You want to make it as easy as possible for your customers to get in touch withyou. Give them a variety of means to do so, not just a contact form. Many people prefer to make aphone call or send an e-mail.

Emphasize the word "important" in your internet marketing communications. Words like important,urgent, and critical, tend to immediately grab the attention and incite the reader or viewer tocontinue reading the e-mail or click on a link. This is an especially effective technique for brandsthat are marketing healthcare and safety products online.

Make sure you are using a user-friendly, 404 error page. If a link is not working, seeing "page notfound," makes customers feel like the link will always lead to nothing and most likely, will not clickon it again. If they think it will be fixed, chances are they will come back later.

If you are selling a physical product, include 'before' and 'after' photographs on your website. By

Page 3: Some Terrific Idea On The best ways to Utilize Online marketing

showing a photograph of a problem, then showing a photograph of how your product provided asolution to the problem, you will give potential buyers a clearer mental picture of the benefits ofusing your product. This should make potential buyers more inclined to place an order on yourwebsite.

Internet marketing is not difficult to comprehend, if you take the time to learn. You need to bewilling to take risks by trying new ideas. If you are not reapinghttp://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html good resultsfrom one method, then try another. Affiliate marketing is dynamic, and you need to be committed tolearning all the time. If have this attitude, you will see success in your business.