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Ice-cream Branding Exercise. Required: Name. Mandatory: Ice-cream Descriptor, eg: Pista Ice-cream, Badam Ice-cream etc. What if Name and Descriptor can be woven such that it’s a Call for Action?

Brief: Cue Celebration Deliverable: Menu Card. Location: Off-premise. The ‘stand & deliver’ Liquor Shops + Low-scale Bars. Inspiration: The Great Indian Wedding. Take out: Serial Lights.

Thank you.