somany project create by karan patel

7/30/2019 somany project create by karan patel

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S.V. College of commerce, Kadi 1


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(1.1)HISTORY OF THE COMPANY:

In 1983 SCL Ltd. set up a Second unit at KADI for the production of ceramic glazed was tiles with

and installed capacity of 6000tpa with financial help from ICICI & GIIC BANK. An achievement

that is not surprising in the face of our raising turnover from Rs. 136 Crore in 1998-99 to Rs. 175

Crore in 1999-2000. SCL Ltd. Is First Company in India which are honored with both the

prestigious ISO 9002 and ISO 14001 certifications for its manufacturing set up.

To Day two plants an installed capacity of 36000 sq. the aggregate production capacity of that

plant is 6.00 million square meter. SCL reaches our to millions through a formidable rut work of

nationwide dealers in India abroad.

The year 1990 saw a new floor tile plant at kassar. In 1996 the R&D department of SOMANY

CERAMIC got government re cognition. This was a great ac divalent considering that SOMANY

CERAMIC ltd. was the first in tile in the industry to achieve this.

Considering the ever-growing demand of SOMANY CERAMIC limited tiles in south and west

region, a second unit of SOMANY CERAMIC limited was set up in Gujarat in 1981. SOMANY

CERAMIC limited, original SOMANY CERAMICS LIMITED, was started by sheer hire somany

(founder and c Harman) on20th January 1968. The name of the said company changed somany

ceramics limited on 13th

October 1995. In 1971, first unit of somany ceramic limited was

established of kassar, hariyana, in technical collaboration with Pilkingtons tile holdings. UK.

In 1998, SOMANY CERAMIC limited got ISO 9002 certification for its manufacturing facilities.

1999 witnessed a huge demand for vitrified tiles in the Indian market and the company decided

to put up a new lent to cater to it.


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History of the company

Somany is a leading manufacturing of wall & floor tiles. It also imports and markets certain tilesand other related products under the brand name Missoni, Ballesermar etc. but truly speaking ,

brand somany is not just about quality wall & floor tiles but it is a story of grift, determination

and accomplishments.

Somany success story started way back in 1936 with a broking venture in kolkata. Later on

moving into industrial projects, today group has market leadership in Tiles & sanitary ware.

Somany operations in 1968 at kassar in technical collaboration with pilkington tiles of UK. The

company changed to present name in11995 is somany ceramic ltd. The second plant at kadi in

Gujarat came in to existece 1981 to cater to the needs of western and southern regions.

The company went to achived one after another milestone like:

1. Floor tiles plant at kassar in 1990.2. R & D department gat Govt. recognition in 1996.3. First company in the tiles industry to receive ISO 9002 & ISO 14001 for manufacturing

facilities in 1998.

4. New floor tiles plant of kadi is 20005. Up graded both the plants in 2002


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MANUFACTURING UNITS

KADI WORKS

14,G.I.D.C. INDI,ESTATE, KADI

DIST-MEHSANA, GUJARAT- 382715

TEL: 02764-242153/54/242630

EMAIL :[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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KASSAR

WORKS & CORPORATE OFFICE SOMANY CERAMICS LTD

PIN-1245007, BHADURGARH(HARYANA)

TEL : 01276-241001/0005

EMAIL :mailto:[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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(1.2)MISSION & VISSION

The company shall provide total customer satisfaction and achieve leadership in compatible

market, product & services across global though excellence in the technology based on world-

class research and development. The company has also responsible to the society and shell be a

good, corporate, utilizing and will be driven by high ethical standards in are practices.

MISSION

To manufacture, market and services product of international standard. Ensure that all company processes are geared to deliver the highest levels of

customer satisfaction.

Keep an employee-centric focus in all the operation. Foster Innovation and creativity at all levels. Deliver value to all stakeholder of the company.

VISSION

To emerge as Indias finest manufacturer of ceramic tiles using the latest technology,delighting customer and enhancing shareholder value on a consistent and

sustainable basis.


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(1.3) AWARD MILESTONES ACHIVED

1971- Kassar plants established. 1981 Kadi plants established. 1990 floor tile plants established at kassar 1996 R&D recognized by govt. of Indian. 1998 ISO 9002 awarded. 1999 New vitrified plant at kassar in technical collaboration with Leonardo ceramic

1502.

1999 ISO 14001 awarded. 2002 floor tiles plant kadi established. 2003 _ rectified line added at both kassar & kadi plant. 2004 _ ISO 9001: 2000 awarded. Export house award. Capsize award for 03 consecutive years. 2010 got powerbrands award


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(1.4)PROMOTARS & MANAGEMENT BODY OF UNITFOUNDER OF THE COMPANY Mr. Hiralal Somany

A visionary and the grounder direction of SOMANY CERAMIC limited, (formerly knew as

SOMANY CERAMIC limited Pilkingtons) he is also credited with setting up mega brands like

Hindustan sanitary ware & industry limited and m\s Hindustan national glass limited. With

more thorn 60years experience in business, Mr. Somany is member of institute of ceramics.

During the illustrious career, he has held various positions with the government and

nongovernmental agencies and was the chairman of capexil in 1969, and a member of the

eastern regional committee of IDBI.

His social committee and saw him being instrument in setting up and running several schools

and colleges in Rajasthan and harridan. His faced personality makes him a keen patron of arts

and the chairman of the sangeet kala mandir trust & samagam

Board of directors: Mr. Shreekant somany

Chairman and managing director was trained at foundry practices and machine shop, Geneva.

He set up soma bumbling and fixtures in 1975. Later, he moved on to head the glass division of

Hindustan sanitary ware, a turn around venture. Two year after joining SOMANY CERAMIC

limited in 1992, he took over as managing director. Since the he has spearheaded the company

growth and foray into the future. He is the chairman of the Indian council of ceramic tiles and

sanitary (ictus) and holds key position with managing and committees of ASSOC HAM and thePHD chamber of comers and industry amd also a member of national council of confederation

of Indian industry (cii).


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Mr. Abhishek somanyAn MBA from Richmond university with specialization in accounts and Finance, he is joint

managing director of SOMANY CERAMIC limited. Before charting a new success coerce for the

company: which has taken SOMANY CERAMIC to new heights, he has undergone intensive

training at M\S Pilkingtons tiles U.K. Manchester plant in manufacturing of glazed ceramic wall

& floor tiles and has attended advance management course at Ridge Park, o.k. In course of his

association with the c company in various capacities, Mr. SOMANY CERAM,IClimited has gained

wide knowledge and experience e in all aspects of ceramic and tiles industry and also acquired

valued experience and knowledge in varied aspects of corporate affairs.

Directors Mr. Shrikant Somany, chairman and managing director Mr. Ahisheck Somany, joint managing director Mr. E.G. Trivedi, executive director Mr. G.L.Sultania, director Mr. R.L.Gaggar, director Mr. R.K. Dagha, director Mr. Sail Singhal, director Mr. Revinder Nath, director Mr. Sunil Trikha, nominee director

R.K.Daga is postgraduate in business management from England. He has his ownengineering firm in kolkata, engaged in precision tailor-made jobs and also in the

business of financial service and training.


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G.L. Sultania has been with the company for over 28 years and has been a director since1997. Mr. Sultania is a fellow member of the institute of chartered ac content and

company secretary of India. He is the executive director and secretary of Hindustan

sanitary ware and industrylimited.

Bankers: Punjab national bank HDFC bank Auditors: Lodha and co.


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(1.5)THE QUALITY POLICY OF THE COMPANY:

We at SOMANY CERAMIC limited commit to the entire requirement for manufacturing of

ceramic glazed wall and floor tiles in accordance with the set criteria of iso.9001-2000 standard.

We shall strive to achieve these through:

Customer satisfaction by fulfilling their need on a continuous basis in with the changing

requirements.

Up gradation of technology and effective process control, in producing consistentproduct quality.

Develop human resource of a achieve competency level in place with the technologicalup gradation and to achieve the quality objectives.

The quality is communicated and understood to the entire employee. Forunderstanding and achieving set goals through required performance level.

(1.6)TYPE OF ORGANIZATION:

The company is large scale industry because in the year 2008-2009companys investment in

plant and machinery is. 106, 72, 19,145. if the company investment is up to 3 cr. The company

is small scale. If the company investment more then 100cr. At that Time Company is large scale

industry. The company makes industrial product as well as consumer product. This all depend

upon the use of that product. If customer uses this product to his home at that time it because

consumer goods industry. If any builder uses this product for the construction of the building at

that time it becomes industrial goods industry.


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(1.11) ORGANIZATION STRUCTURE:

Executive

Maintance

engg.elec.&m

Sr .produ.

DGM (engg.)

VP (technical)

Dy. Manager Store.

D .Mana er lo is.

D m finance&addmi.

Ssr.manager (R&D)

Sr. manager (FTP)

Sr manager a/c

sr.manager(kilan/shoting)

Sr.manager (DFF)

Sr. manager (Q.A)

Jr.manager (HRD)

Sr. manager (HRD)

Chaireman&MD


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To carry out smooth activity in the organization company has four department namely

production finance & administrator, HR, marketing & sales. Production department have two

sub departments, namely technical, engineering. Executive director whose name Mr. G.G.

Trivedi is reporting to chairman who is Mr. shrieking somany. Executive director is for all

company operations.


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(1.7) Size of the unit & form of organization

Ever since liberalizations process was initiated in 1991, the excise duty for the industry has been

on the slide down. From as high as 55% in 1993-94, it was reduced to 40%in 1994, to 30% in

1995-96 and to 25% in the budget of 1997-98. The chelliah committee had recommended even

less, 15%by 1997. The cuts reduced the price differential between Ceramic and mosaic tiles.

This rejected in a store of which in the industry compendious excellent there practice and a few

new player inters refilled. In1994-95theindustyr capacity expended by 40% and in 1995-96.it

expended further why 32%. The capacity has consisted to expend why a similar jump in 1997-

98.

The floor tiles segment growing faster, living only limited dial capacity bathe wall market has

been growing at slore - , living large utilized capacity.

The growth has scolded down due to both endogenous and exogenous factor, while costs are

spiraling up .the demand growth, however, romance at relative lawyer level (15%). This has lad

to lower presses and lower mergence of profit. The principles factor four the change was the

full in demand lad by a decline in the construction activity. This was aggravated by increases in

infrastructure cost- freight, energy and petroleum product- high interest reds accompanied by

financial stringency. The competition was synchronized with low margins, in of scenario

dominated by a buyer market; the credit in period has gone up to 90 to 100 days as again 30to

35-ear liar. With a diverse variety of the product in term of size, colors and design, inventory

levels have inordinately high.


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(2.1) INTRODUCTION

Production is any process or procedure to transform a set input element into specified set of

output element only.

Pictorial model:

Production is any process or procedure designed to transform a set of input element into a

specified set of output element. Production department is a very important department the

company is used raw material and is made different product. The meaning of the term

production and production management should be noted carefully. According to redwood

buffo production deals with decision making related to production process so that resulting

goods or service is produced, according to specification, in the amount by the schedule

demanded and minimum cost.According to redwood buffo production is which goods and

service are created.

Labor Energy Material

Products & services

Plant & facilities


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PRODUCTION MANAGER

V.P. Technical Mr. KETAN DAVE

(2.2) ORGANISATION CHART OF PRODUCTION DEPARTMENT:

Machine

Production

Raw material

Assistant

Workers


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(2.3) TYPES OF THE PRODUCT:

SOMANY CERAMIC limited is very popular company for producing tiles, textile, container glass,

and sanitary ware in kadi unit the main products are:

1) Ceramic wall tiles2) Ceramic floor tiles

WALL SECTION: 300*600 mm 300*450 mm 250*350 mm

Floor section VC 610*610 mm Lapoto 605*605 mm Duragres 496*496 mm Vitro 605*605 mm Durastone 300*300 mm Durastone 605*605 mm 300*300 mm rectificado


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(2.4) Types of raw materials & sources of raw material

For floor tiles,1. Potash feldspar2. Soda feldspar3. Silica quarts4. Ball clay sgrs5. Ball clay as -26. Talc7. Ball clay-mj 18. Ball clay f49. Stpp10.Water11.Alumna stone (hardness more)

For wall tiles:12.Water13.Sodium silicate14.Stpp (15%sol)15.Kamolite powder16.Limestone power17.Ball clay 5grs18.Ball clay f419.Ball clay m120.Ball clay 22221.Ball clay


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As per the requirement of the different types of tiles, various clays are used.

1. Cm-9 clay2. Bcm-8 clay3. Rl clay4. Mrl clay5. A7b clay6. Is2 clay

Source of raw materials:There are main three raw materials.

Clays Feldspar Silica and

Other sub materials are daily changeable as per demand of colors and design.

The main source of these materials are and or.

Clays Rajasthan and Gujarat. Feldspar South India Rajasthan, Hyderabad. Silica Rajasthan.


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(2.5) PRODUCTION PROCESS

(A)Chart

WATER 40% STORE

COOLINGS

COLOURDRYING AND

STORE.

CUTTING

ROW MIXING PRESSIN

UNIT FOR

FIRING

PACKING

STAGE

WARE

HOUSING

DISPACH

QUALITY


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(B) Explanation

There are three types of raw material used in the production process to produce tiles. These

raw materials are in form of stone so the first step of the production is crushing in this stage

raw materials held send form.

These sends are reached at step number two of mixture water & raw materials.

In this stage the raw material held liquid form. These are sending of pressing unit to conveyer.

There the raw materials are converted into square mold. The next step is drying. This step gives

to the mold of tiles. These tiles are put into designing function, these unit design the tile for

three times at different roller and colored to the tiles in this unit also, again these tiles are send

to furnish for giving temperature, after getting hot the tiles are send to reached to the cooling

stage after that these tiles are passing away at shorting unit, in this unit worker check its

quality. After these procedure prepared tiles are send to the boxes are send to the ware house

as a finish product through contain.

The production process of the SPL Ltd is completed in the seven steps, after the

seven step completed the final product of floor & wall tiles easily aver this process is very fist in

this plant kadi there mordents technological machines we used when the raw material on to in

the production process and than production process is completed we get final product the line

is about 14 minute only the seven steps of the production process we as under.

STEP 1

In this first step all the also materials we welded in the one wage tank. This tank

is very wage, in this tank .this thank is very wage. In this all the raw materials we added on thus

weight all the raw material we mixed in the tank. The capacity of the tank is about 1600 ten

these raw material we sent in the one huge tank. The name of the tank is stalled dyes in this


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100% raw materials is clays, feldspar and quarts while all the raw materials we mixing than 40%

water add in the raw materials then this raw materials are store for one day.

After one day the raw material are send in the spray driver in this machine the

raw material are heated at 80c temperature. The main the raw materials the are only 5% water

being alive. These raw materials are sent in another machine by convener belt. The materials

are ready for body preparation of tiles. Thus the first step is completed.

STEP 2The convener belt through the raw materials enters in the magnum priers. This

machine is very huge in this machine the two process are directly done. The machine first

converts raw material to the gram tiles means only the model of tiles. The tiles have 50% water

so tiles burn at 230.c in machine. The machine is oil pressure unit. Te green tiles grunt part is

clear but the bottom part is rough so when the floor and wall tiles are joint on floor and wall

tiles are joint on the floor an wall they we easily stick with then. The size of the rough part of

tiles is depending on the types of tiles. Then the tiles is drying at 230 c so then the tiles have

only 0.5 % in this drying process the machine have gas burner then the tiles are send in other

medium by convener butt thus the second step is completed.

STEP 3


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The third step is known as application system the all machines are automatic

only one operator working on the machine. Till the tiles are heat 50 in the machine absolved 25

gm water spry in each tiles by sparing wager the front paw become lose so easily make design

on the tiles in the design section the company use Sucaso Companys color. There we three

printing machine until the tiles does not pass three rotor we cannot understand the design in

the rotor they use color as demand of the types like.

Engage -85gm

Glaze - 10g ml

On the every printing machine different types of design. The rooters price about

8 an luck rupees this system is automatic after the all process the green tiles store in the L.G. V

loading machine take tiles in the dryer machine these here 3rd

step is completed.

STEP 4

Tiles are during in the drayed machine then they were taken in the kiln. This

machine is very important in all the process in the kiln the glass lever stick on the design tiles in

the Killen these are ceramic ruler the price of the one ruler is about 4000 rs this types 800

rulers in the kiln in the kiln the temperate is about 1130 c which is use but to milling the glass

and stick the glass on the tiles then the tiles is continuously cabling by codling tower than the

final product is completed the tiles are going in another step by roller.

STEP 5


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In this step the quality of the product is chorusing by the computerized machine.

The tiles are defined in three categories.

I. Slipper fineII. Fine

III. Commercial

These classifications is on the eased of the tiles fault in the quality checking

machine one by one checking tile quality only one-operator control all this automatic machine

is about 1.5 cores. Then as per classification the tiles are padded in the corrugated box. Then

they are sent in the chatting department

STEP 6This step is known as cutting section all the sides are cuttings by the BMR cutting

machine as necessary. This sides cutting because of whence floors walls tiles joint in wall or wall

ten two tiles are easily close each other and does not find any space between two tiles.

In this section there are three machine each machines price is about 1 crore.

Each machine have two units in one unit left an right sides cut while second unit 10p and

bottom sides cut in the cutting one diamond used the prices of the diamond is about 1 crore.

Then this cutting tile is sending in padding department by rotor. Thus the step is completed.

STEP 7This step is known as packing section in tiles section the tiles are packing as their

quality the paper and plastic packing in the SPL. The packing is done by machine the machine


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automatically pack the tiles on the packing the paper which used it is printed with SPL name

and price with others details. Than tiles packs store in the warehousing and they are supply for

sell by marketing department.

Thus the final product is produce this process is floor tiles plant in the SPL ltd

have two plant floor tiles plant and wall tiles plant.

Both plants are same but one change in the floor plant in the wall plant they

have use mordents technology machine SFF first in this machine the tiles burnt only one time

while in floor tiles burnt two times


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(3.1) INTRODUCTION:

Simply put, human resource management is a management function that helps manager for an

organization. In this unit there are harmonies between employees and employer. The

management not facing any special problem regarding the employees and employer also not

facing any problems regarding the management.

Their quality contributes to the ability of the organization and the employee to achieve their

objective. Human resource management is concerned with the dimension in organization. A

series of integrated decisions that form the employee relationship.

According to Edward B. flippo, Personnel Management is the planning, organizing, and

controlling of the procurement, development, compensation, integration, maintenance and

separation of the human resources to the end those individuals, organizational and societal

objectives are achieved. Human resource management, development, compensation,

nitration, maintained and separation of human resource to the end that individual

organizational and social objectives are accomplished.

HUMAN RESOURC MANAGEMENT

Factory manger ARUN PATEL

H.R. Man. RAMKRUSHN RAV


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(3.2) ORGANIZATION CHART OF HRD:

Sr. factory manger

Jr. Manager (HRD)


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In SOMANY CERAMIC limited, organization chart of HRM start with the sr. manager of H.R.

DEPT. His name is Mr. Arun patel. his work consists industrial relation and workers affairs

personnel ADMINISTRATIVE AND GENERAL factory administration. Under the sr. manager of

H.R.dept. there is a jr. manager. His work consists recruitment training, and development,

induction and PMS. Under the jr. manager, there are four persons by post safety officer,

personnel assistant, two timekeepers, training.

Employees of the Somany ceramics:

1)Office and administrative:

Total staff-163

Male-160, female:-3.

2) Workers

Permanents:-181

Casual: 200

The company doesnt allow female workers so all workers are male.

Safety officer Personnel ASST. Time Trainee


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The company has total 15 managers in different departments.

3.10) TIME KEEPING SYSTEM:

They have decrease the works hours therefore they are perform work with highly enthusiastic

due to decline the damage. There are three shifts are follows. Time is also important factor for

any organization. All the activities and job are to be performed is a particular pre-decided time.

So a good time keeping system play vital role n organization and achieving its targets. The HRM

department of somany ceramics limited has three different shifts. So they have adopted

following time:

General shift time of the company:

8:00am to 4:00pm, 4:00 to 12:00pm 12:00pm to 8:00am

Sometime company maintain two shift each shift consists 12 hours duty.

3.4) RECRUITMENT:

Recruitment is the first step in the employment process it is regarded as the most important

function of personal manager. The successes of many organizations depend mainly upon the

team of skilled and qualified person. It also developing and main training the adequate

manpower resources upon which the organization can depend where it needs additional

employees. Recruitment is a process of searching for and obtaining applicant for job, from


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among the right people can be selected. Thus recruitment is a process of finding and attracting

capable applicants for employee.

In practice the activity of recruitment extends to the scraping of application so as to eliminate

those who are not quality for the job. SOMANY CERAMIC limited fined the source of employee

by recruitment process.

Sources of recruitment:

There are two types of sources

1) Internal sources

Present employees Employee referrals Former employees Previous applicants Retired employees

2) External sources

Professional or trade association Advertisements Employment exchanges Campus recruitment Walk-ins and write-ins Consultants Contractors


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Displaced persons Radio and television Acquisition and mergers Competitors E-recruiting

In SOMANY CERAMIC LTD Sources are these from where organization gets prospective

employee. Before starting recruitment management deed about source ad types of employee

recruit. Some organization goes for the both internal and external source.

Internal method of recruitment:

1. Retirement of employees: In this method when company needs the employee thancompany contact retired employees and again recruited that retired employees and

company fulfill the need of employees.

2. Transfer: in this method shows that when the company need the man power so thattime with the help of make promotion of employees and placed at the needed place and

fulfill the need of employees.

3. Promotion: In this method shows that with the help of make promotion of employees inthe organization and make promotion at the needed place and fulfill the need.

4. Employee relatives: In this method shows that with the help of contact employeerelatives and friends and recruited them and fulfill the need of employees in the

organization.


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External method of recruitment:

1. Contract base: In this method with the help of make contract with the contractors andfulfill the need of employees. When organization need the employees so that time

contractor fulfill the demand of employees.

2. News paper: In this method shows that when company needed the employees thattime company advertise in the local news paper and needed for the higher level mgt.

that time advertise in local as well as national level news papers.

3. Similar organization: In this method shows that when need of the employees thencontact with the similar kind of organization and fulfill the need of employees.

(3.5) SELECTION:

Selection is the processes by which the qualified people are choose from the applicant who has

offered them for job in the organization. Selection procedure is the most important function

management because it chooses the most qualified person and by which organization can

achieve its objective. Selection is the process of choosing the individual who passes the

necessary skill, abilities and personality to successfully fill specific job in the organization.

(3.5.1.) SELECTION PROCESS:


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Selection is a long process, generally from the preliminary interview of the applicants and

ending with the contact of employment.

Advertise list collection:

In this point of selection process there is collection of advertise list in which selected way give

advertising is decided in this point.

Scrutinizing information:

In this point shows that the scrutinizing of information of applicants like on the behalf of age,

talent, skills and experience collect and scrutinize information.

Applicants call letter:

On the behalf of collect and scrutinized the information of the applicants then who company

need and send the call letter about the inform of interview.

Preliminary interview:

The preliminary interview is usually quit short and has its object the elimination of the

obviously unqualified candidates.


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Tests of employment:

Standardized tests available for this purpose have increased in number and experience has

demonstrated that they can be helpful in supplementing interviews and other devise used in

selection.

Applicant physical examination:

Sometimes in the selection procedure, candidates are required to undergo physical

examination.

Selected employee placement:-

When all tests, interviews and physical examination, etc. are passed by a candidate, he

becomes eligible for appointment. After the appointment of selected employee make

placement of selected employee.

In somany ceramics Selection process is a number of specific steps taken to decide which

recruit should be hired it involves grouping the application in to unsuitable and appearing to be

suitable candidates conducting test on suitable candidates.

(3.8) PROMOTION & TRANSFER:

(3.8.1.) PROMOTION:


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Promotion involves a change from one job to another is better in terms of status and

responsibility. It is vertical movement of the employee from the one post to another post.

Promotion is made from lower level to top level management. Promotion involves a change

from one job to another that is better in terms of status and responsibility.

In short promotion means: #Better job and status

#Greater responsibilities

#Increase in pay and perks.

Company has its own promotion policy. Company promotion the employee in April Month

Company gives promotion based on performance appraisal and review.

TYPES OF THE PROMOTION:

Acting promotion Dry promotion Vertical promotion Transfer-cum-promotion Honorary promotion Up or out promotion Multiple chain promotion

Somany ceramics use below types of promotion:


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1. Transfer cum promotion: In this method company gives to employee promotion alongwith transfer. In this method of promotion increases in power, responsibility and pay.

2. Vertical promotion: In this method of promotion company uses to give promotion toemployee lower level to higher level and increases in duties, responsibilities and pay

increase.

(3.8.2.) TRANSFER:

Transfer is lateral shift causing movement of individuals from one position to another usually

without involving any marked changes in duties, responsibilities and skills needed for

compensation. A transfer differs from a promotion in that the later involves a charge in which a

significant increase in responsibility, status and income occurs but all these element are

statement in the former. A transfer involves a charge in the job of employees without a charge

in responsibility or remuneration.

There are five types of different transfer:

Production transfer Replacement transfer Shift transfer Remedial transfer Versatility transfer

Somany ceramics uses below types of transfer:


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1. Shift transfer: In this method company gives employee transfer to change one shiftfrom another shift on the same type of work demanded by employee. That called shift

transfer.

2. Production transfer: In this method these type of transfer made with one prod. Dept. toanother dept. when demanded of employee and change of the employee and make

transfer of employees.

3. Replacement transfer: In this method company uses replace the employee who theemployee will concern from long time.

(3.12) WAGES & SALARY ADMINISTRATION:

In SOMANY CERAMIC limited wages the casual workers is 162/50 per day and armament

workers is 450 per day. SOMANY CERAMIC level as per their post, company gives salary.

Wages means the amount paid to the labour for his service to the employee.& Salary means

as the remuneration paid to the employee and managerial person on monthly and annual

bases.

Bonus: The company gives bonus 20% of basic salary it the employee. Every employees and

workers get bonus in October month.


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.1) MEANING OF MARKETING:

Marketing is an organizational function and a set of processes for creating communication and

delivering value to customer and for managing customer relationship in ways that benefit the

organization and its stakeholder. There are five alternative concept of marketing like

production concept, product concept, selling concept, marketing concept and social concept.


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Marketing is a societal process by which individuals and group obtain what they needs and

wants through creating, communicating, offering and freely exchanging products and services

of selling product. But people are surprised when they here that the most important part of

marketing is not selling.

Marketing is the process of planning and executing the conception, pricing, promotion and

distribution of ideas, goods, services etc. to create exchanges that satisfy individual and

organization goals.

Marketing management

It is the art an science of choosing target market and getting keeping and growing customers

thought creating, delivering and communication superior customer value.

Marketing Manager & joint President Mr. Tapan jaina


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(4.2) ORGANISATION CHART OF MARKETING DEPARTMENT:

(4.3) PRODUCT:

Vice president

Marketing national

Junral manager

Regional manager

North West East South


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Product means goods and services communication the company offer to the target market.

Product means what company fulfill the need of people and what produced the company that

called product.

(4.3.1.) Types of the product

Somany ceramic limited is very popular company for producing tiles, textile, container glass,


3) Ceramic wall tiles4) Ceramic floor tiles

.1) MEANING OF MARKETING:

Marketing is an organizational function and a set of processes for creating communication and

delivering value to customer and for managing customer relationship in ways that benefit the

organization and its stakeholder. There are five alternative concept of marketing like

production concept, product concept, selling concept, marketing concept and social concept.

Marketing is a societal process by which individuals and group obtain what they needs and

wants through creating, communicating, offering and freely exchanging products and services

of selling product. But people are surprised when they here that the most important part of

marketing is not selling.


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Marketing is the process of planning and executing the conception, pricing, promotion and

distribution of ideas, goods, services etc. to create exchanges that satisfy individual and

organization goals.

Marketing management

It is the art an science of choosing target market and getting keeping and growing customers

thought creating, delivering and communication superior customer value.

Marketing Manager & joint President Mr. Tapan jaina

(4.2) ORGANISATION CHART OF MARKETING DEPARTMENT:

Vice president


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(4.3) PRODUCT:

Product means goods and services communication the company offer to the target market.

Product means what company fulfill the need of people and what produced the company that

called product.

Marketing national

Junral manager

Regional manager

North West East South


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(4.3.1.) Types of the product

Somany ceramic limited is very popular company for producing tiles, textile, container glass,


5) Ceramic wall tiles6) Ceramic floor tiles7) 4.4) PRICE:8)9) The price is the amount of money charge for a product or services, or the sum of the

values that consumers exchange for the benefit of having or using the product or

services.

10)Size Wall tiles Floor tiles Floor tiles Wall tiles

Normal size approx inch 18x12 18x16 18x8 8x8

Normal size (mm) 455x305 455x405 455x200 200x200

Price per quantity(Rs.) 450/- 500/- 300/- 100/-

.5.1.) DISTRIBUTION CHANNEL:

Two levels of distribution channel works smoothly if all function is working appropriately and

work as team of SOMANY CERAMIC limited. The most widely distributed tiles in India, SOMANY

Company

Dealer Customer

Sub

dealer


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CERAMIC limited floor and wall tiles wall tiles is distributed thought a large and committed

network of dealer and sub-dealer in the country with 25 branch office and 6 company on

showroom name simplifies. Production department is producing floor and wall tiles. The stock

is shifted to companys main dealers. Under the main dealer there are SOMANY CERAMIC

limited sub dealer network available. They are actually dealing with the consumers.

(4.5.2.) MARKET SEGMENTATION

A market segment consists of group of customer who share similar set of need and wants.

Company focuses on higher as well as middle, as well as lower level customer company

provides imported tiles for the higher level customer. The somany ceramics Ltd. has divide his

market on specific base whether they would determined them market for focusing builders

construction company, dealers but they have direct customers in some cases also. If we are late

in decision we are late in selling due to it down its share value thats why they run from

depression side. This condition not creates thats why they have considered different criteria in

segmentation of tiles market that are below.

Somany ceramics uses geographical segment and behavioral segments for distribution of the

product.

On the basis of place like south, north, east and west uses geographical segment for

distribution of the product.

On the basis of behavioral segment like color and designs, for behavioral segment somany

ceramics have many different types of colors tiles and lot of design in tiles.


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(4.6) PROMOTION:

Mainly company is concentrating on promotion. The sales promotion level of the company

provides various schemes to their consumers and retailers. The company has strongest

advertising through various sources like pamphlets, magazines, hoardings, etc. For effective

advertising company has done their.

(4.6.1.) SALES PROMOTION:

Sales promotion is the technique which helps in increasing sale of the product. The techniques

should be such it encourages the customers to purchase the product. The product has not only

national market but also international market also with increasing the sales of company.

Company gives sales promotion on the basis of increase in the sales volume and market trend.

Promotion policy

@ 3% c.d. is allowed and given in involve itself where either the Payment isreceived or the dealer is regularly availing the cd facility.

@2% CD is given\ offered by way of credit note were the payment is received\deposited within 7 days from the date of involve. However in case of demand draft,

date the date of DD is considered.


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@ 1% CD is given \ offered by way of credit note were the payment is received \

deposited within 28 days from date of invoice. However in case of demand draft,

the date of DD is considered.

(4.6.2.) ADVERTISEMENT

Advertisement objective is a specified communication task and achievement level to be

accomplished with a specified audience in a period of time.

Somany ceramics use following type of media tools. Like radio, news paper, magazine, road

show, exhibition, seminar, etc. The company is not advertisement its products on TV because it

is costly and the main customer are architect so

(4.7) PRODUCT PACKAGING:

When all process complied, the next process is to pack the finish product. To pack the finish

product there are special machinery in the somany ceramics limited. The finish product packed

in it and brings to the market. Somany ceramics use on the behalf of different size of tiles

produced different size of cartoon. In small packing packed 10 tiles and in big packing 5 tiles

packed.

Documents

somany project create by karan patel