Som PanickerVice President MRI Div at Sanrad Medical Systemssompanicker@yahoo.com

SummaryI was appointed the Vice President of MRI Business Operations of Sanrad in Jan 2009 with responsibility forall Strategy Development, Marketing, Brand Building, Product Quality and to assist the CEO with thecommercial side of the business. I have been an MRI Specialist for 20 years and also held a number of seniorlevel positions in the leading Medical Imaging Equipment Companies like Area Manager, Project Manager,Sales Support Manager and was instrumental in the establishment of many of the company processes. Withmany years of CT and MRI experience from Toshiba, Philips and Hitachi . I joined Sanrad in a morechallenging role in 2009.I have been working in the Medical equipment industry for more than 25 years, including 4 years of CT servicewith Toshiba. I have a lot of experience in Field service, Turn key projects, Sales, support, Marketing, BusinessDevelopment including heavy involvement in the Strategy development of Sanrad.

Previously with Hitachi, Philips and Toshiba medical systems. Worked on both super conducting as well aspermanent type MRI equipments. Attended more than 10 factory trainings at Best, Netherlands, Tokyo,Singapore, Australia. Most experienced in turnkey MR projects in India.

Specialties: General Management, department budgets, manage staff, HR issues, negotiation, problem solving,decision maker, New Product evaluation, Brand Building, Conferences,Regulatory issues, accreditation, submissions, compliance (products and company)CRM, development, maintenance, auditingProduct Management, business plans, supplier and customer negotiations, product specs, technical and financialreports, negotiationBusiness Development, opportunity evaluation, project planning and managementInterests:UHF MRI, MR HIFU, MR PET and perhaps a CT MR fusion in near future.Dream Job:Global Responsibility: New Technologies and Innovations in MRI ,Customer & Campus Reach

ExperienceVice President, MRI Div at Sanrad Medical SystemsJanuary 2009 - Present (5 years 2 months)

Responsible for overall MRI business operations of the Company, instrumental in strategy building andcreating branding . Also responsible for new product finding, evaluations and introduction.

Consultant at MRI ConsultingJanuary 2008 - January 2009 (1 year 1 month)

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Started own consultancy firm involving turnkey project Advise, Equipment selection, evaluation,Feasibility study, Market Research,

Area Manager HItachi Medical Imaging Products at Blue Star limitedJune 1999 - December 2008 (9 years 7 months)

Was Involved with management of Field service Engineering, Turnkey project management, SalesSupport, Selling annual maintenance contracts , Product Evaluation, Customer satisfaction, annual budgetplanning,

CT MR Engineer at Philips Medical systems1991 - 1998 (7 years)

Was involved in CT and MR field service mainly in Kingdom of Saudi Arabia and most of the Gulfregion. Involved with many installations of CT and MRI .

CT Engineer at Toshiba Medical Systems( United Group)June 1988 - August 1991 (3 years 3 months)

Was involved in CT field service all over India and travel to many states Involved with manyinstallations of CT and US .

Honors and AwardsSpeakerAugust 2010

Delivered a LectureTopic: "Career Oppertunities in Biomedical Engineering "At: Watumull Institute, Worli, Mumbai .

SpeakerNovember 2011

Delivered a LectureTopic:" Recent Advances in Permanent Magnet MRI technology "At:15th National Conference of Soceity of Indian Radiographers ( SIR )Kala Acadamey , Panaji, Goa .

SpeakerFebruary 2012

Delivered a LectureTopic: " Career Oppertunities in Biomedical Engineering "At: WBC-2012, IEEE EMB WattsWatumull Institute, Worli, Mumbai

SpeakerJune 2012

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Delivered a LectureTopic: " Career Oppertunities in Medical Imaging "At : 3rd MRI Physics Training Program by IIT Mumbai and Nanavati HospitalNanavati Hospital, Vile Parle, Mumbai

SpeakerJune 2013

Delivered a LectureTopic: " Designing an MRI facility "At: 4th MRI Physics Training Program by IIT Mumbai and Nanavati HospitalNanavati Hospital, Vile Parle, Mumbai

SpeakerSeptember 2013

Delivered a LectureTopic: "Career Oppertunities in Biomedical Engineering "At: National Conference on Medical DevicesBIOYANTHRA 2013SRM University, Chennai

SpeakerSeptember 2013

Delivered a LectureTopic: "MRI Equipment Technology-Next 10 years "At Indian Institute of Information Technology and Management Kerala ( IIITM-K)Technopark Campus, Thiruvanathapuram , Kerala .

SpeakerJanuary 2014

Delivered a LectureTopic: "Career Opportunities in Biomedical Engineering "At Sahrudaya College Of Engineering, Trichur, Kerala

SpeakerJanuary 2014

Delivered a LectureTopic: "Career Opportunities in Biomedical Engineering "Model Engineering College, Kochi, Kerala

SpeakerFebruary 2014

Delivered a lecture at BIO COVERGENCE 2014Topic: Designing an MR Facility

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Watumull Institute, Worli, Mumbai.

PublicationsWhich MRI to Buy?Express Healthcare December 1, 2009Authors: Som Panicker

A confusing question is answered !

Sanrad :How We have grown?Express Healthcare February 1, 2012Authors: Som Panicker

The Sanrad Success Story

Refurbished Medical Equipment: The New TrendExpress Healthcare March 1, 2011Authors: Som Panicker

All you wanted to know about Refurbished Medical Equipment

E-Health Cover StoryE-Health June 1, 2011Authors: Som Panicker

Cover Story Interview

Sanrads New MRI Contraption ExtraordinaireExpress Healthcare December 1, 2011Authors: Som Panicker

Sanrad Launches brand new 1.5T Superconducting MRI Model

MRI Technology , Next 10 YearsAPN news July 10, 2012Authors: Som Panicker

A small attempt to explain what is coming up in MRI Technology in next 10 years .

ROOTING FOR REFURBISHED CT SCANNERIN IMAGING October 1, 2012Authors: Som Panicker

Kindly read my latest article published in "In Imaging " by Express Healthcare group of publications ,Industry speak " ROOTING FOR REFURBISHED CT SCANNER MACHINES" To read the entire articleturn to Page 34/66 of the E-Magazine

No Stopping Imaging MarketColor Doppler January 1, 2013Authors: Som Panicker

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A small overview of Indian Imaging Market and Sanrad's role in Indian Imaging Market .

High Field MRI SystemFUTURE MEDICINE October 1, 2013Authors: Som Panicker

An Introduction to World's Highest Field Strength 0.7T Permanent OPEN MRI Xstar 7000 developedby MDT brought to you by Sanrad .

" A Great Event For Better Future "Color Doppler November 1, 2013Authors: Som Panicker

My Interview with Color Doppler Magazine on CT FEST 2013.

Compact Light Weight 0.45T Open MRI ELIXBO 545Express Healthcare December 1, 2013Authors: Som Panicker

An Article on MDT's latest OPEN MRI Model ELIXBO 545 brought to you by Sanrad.Page 90-91

Sanrad's New OPEN MRIFuture Medicine Magazine November 1, 2013Authors: Som Panicker

A cost effective OPEN MRI at 0.45T

########## #### #### ####### ###### !A Trip To My Childhood ! January 1, 2012Authors: Som Panicker

This is my collection of true life stories written in Malayalam from my village Areekkara , nearChengannur, Kerala .

LanguagesMarathi (Elementary proficiency)Malayalam (Native or bilingual proficiency)Hindi (Professional working proficiency)Arabic (Elementary proficiency)Japanese (Elementary proficiency)

Skills & ExpertiseMedical ImagingBiomedical EngineeringProduct Management

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MarketingSales OperationsMRIBusiness PlanningStrategic PlanningProject PlanningNew Business DevelopmentProduct DevelopmentMedical DevicesBusiness StrategyMarketing StrategyRadiologyHealthcareCorporate CommunicationsMarketing CommunicationsCustomer ServicePersonnel ManagementMarket DevelopmentBusiness DevelopmentDigital ImagingStrategyNew Business OpportunitiesTrainingCRMUltrasoundDICOMHealthcare Information TechnologyManagementSales ManagementCross-functional Team LeadershipCardiologyField ServicePACSProblem SolvingCompetitive AnalysisProduct MarketingProject ManagementBudgetsCustomer RelationsProduct SpecificationBrand ManagementQuality SystemLifesciencesHR Strategyoverseas marketingIdentifying New Business OpportunitiesBuilding New Businesses

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EducationUniversity of MumbaiBsc(Tech), Biomedical Engineering, 1985 - 1988

University of KeralaBsc, Mathematics, 1979 - 1981

InterestsWrites articles in Periodicals and magazines on various subjects. Published several articles on MRI, CT andMedical Imaging. Involved with many activities to popularize Biomedical Engineering in India . Makespresentations on new products, Career opportunities in Biomedical Engineering. Involved with socialnetworking sites on specific subjects like MRI, Medical Imaging, Biomedical Engineering etc.

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Som PanickerVice President MRI Div at Sanrad Medical Systemssompanicker@yahoo.com

Contact Som on LinkedIn

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