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“Solutions 4 Change” October 11, 2009 Version 4.2 1 The REAL reasons why we need “Broadband for All Americans” Presented by: Broadband-4-All, Inc.

“Solutions 4 Change” October 11, 2009 Version 4.21 The REAL reasons why we need “Broadband for All Americans” Presented by: Broadband-4-All, Inc

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“Solutions 4 Change”

October 11, 2009 Version 4.2 1

The REAL reasons why we need“Broadband for All Americans”

Presented by: Broadband-4-All, Inc.

Introduction Opportunity – Challenges Current Landscape “Solutions 4 Change” Concept Summary

October 11, 2009 Version 4.2 2

AGENDA

Presented by: Broadband-4-All, Inc.

IntroductionEducation, Healthcare, and Energy industry reform:

pillars of U.S. Presidential Administration's "Platform for Change".

Top priority initiatives in each of these industries include:Education: Broadband access for K-12 studentsHealthcare: Wellness, Disease, and Medication

ManagementEnergy: Smart Grid – monitor and control electricity

demandEach industry sector is independently and redundantly

pursuing telecommunications solutions to reach the students, patients, and appliances in the +104 Million U.S. households.

American Recovery and Reinvestment Act of 2009 (ARRA) established $7.2 billion in grants to help deliver broadband telecommunications to underserved areas.

3

“Solutions 4 Change” proposal enables Education, Healthcare, and Energy services delivery to U.S. households leveraging grants in each of

these respective areas on top of the $7.2 billion broadband grants.

October 11, 2009 Version 4.2 Presented by: Broadband-4-All, Inc.

Education Management 1:1 / One-Laptop-Per-Child and eRate

initiatives are helping transform education

Broadband access available at school where individual learning time is on the decline

Opportunity: Extend education to where students

learn  Help close the “digital divide” Improve parental engagement in

learning Challenges:

Education-dedicated communication connection is expensive

Education-specific use of broadband wireless difficult to limit

Technologies difficult to install and manage making the student the expert versus the parent

October 11, 2009 Version 4.2 4

Distance Learning

Presented by: Broadband-4-All, Inc.

Disease and wellness management services improve care and quality of life. 

Single-use landline telephone service is impeding the expansion of services.

Disease & Wellness Management

Health Management

Opportunity: Reduced Emergency Room visits   Lower cost of quality care Improved quality of life 

Challenges: Healthcare-dedicated communication

connection is expensive Increasing migration to residential

cellular versus land-line voice service

Complexity of personal health and wellness monitoring technologies

October 11, 2009 Version 4.2 5Presented by: Broadband-4-All, Inc.

Advanced power savings appliances are emerging at the residence

Accessible through low-speed, costly, proprietary “energy-only” networks

Opportunity: Load-Shedding & Demand

Response Lower peak demand through

“Rolling Green-Outs” More eco-friendly grid management

Smart Meters: Automated meter reading Consumer awareness, accurate

billing, no physical meter reading Transmission & Distribution –

improve asset utilization, reduce outages and cost

Challenges: Fragmented by expensive

proprietary solutions (e.g. municipal mesh networks)

Unreliable/uncontrollable sharing of consumer broadband service

Intelligent Appliances & Smart Meters

Energy Management

October 11, 2009 Version 4.2 6Presented by: Broadband-4-All, Inc.

24 x 7 Education Access – Distance Learning

Students

Patients

Appliances

Education

Energy

Healthcare

Simple-Secure Telemedicine

Cost-Effective & Reliable Smart Grid

Education Need

Healthcare Need

Energy Management Need

Overlapping Home Access Needs

October 11, 2009 Version 4.2 7Presented by: Broadband-4-All, Inc.

Current Landscape: Isolated & Redundant SystemsStudent Learning

with Engaged Parents

Disease & Wellness

Management

ApplianceMonitoring & Control

Platform for Change

Broadband

$7.2 Billion

HealthcareP

rovi

ders

Energy

Util

ities

Education

Sch

ools

* ARRA – American Recovery and Reinvestment Act (Source: www.recovery.gov)

ARRA* $61.3 Billion

$147.7 Billion

$90.9 Billion

October 11, 2009 Version 4.2 8Presented by: Broadband-4-All, Inc.

9Presented by: Broadband-4-All, Inc.

Students

Patients

Appliances

Education

Energy

Healthcare

What is preventing this?:Complex & fragmented ecosystem that slows

down implementation and inhibits cost optimization

October 11, 2009 Version 4.2

* ARRA – American Recovery and Reinvestment Act (Source: www.recovery.gov)

“Solutions 4 Change”

Preferred Approach: Optimized System Synergies

EnergyHealthcareEducation EnergyHealthcareEducation

Student Learning with Engaged

Parents

Disease & Wellness

Management

ApplianceMonitoring & Control

Platform for Change

Pro

vide

rs

Util

ities

Sch

ools

ARRA* $61.3 Billion

$147.7 Billion

$90.9 Billion

October 11, 2009 Version 4.2 10Presented by: Broadband-4-All, Inc.

An approach that makes it easy to reach the home AND provides a business case to the telecom providers

Students

Patients

Appliances

Education

Energy

Healthcare

Content, Connection, Device & Identity Management

Technology & Service Partners

What is needed: “Solutions 4 Change”

October 11, 2009 Version 4.2 11Presented by: Broadband-4-All, Inc.

Without “Solutions 4 Change”

With “Solutions 4 Change”

Patients

Managed Service Center and Residential Gateway aggregate

services to create a more attractive revenue model

Service delivery difficult to justify for individual

revenue streams

Successful, sustainable Notebook/Netbook and

Smartphone service model s

Patients$10.00

Students$7.0

0

Appliances

$5.00

$22.00

Students

Appliances$60.

00

Notebook

$30.00

SmartphoneA

RPU

– A

vera

ge

Rev

enue

Per

U

ser

1

2

3

Business case for Telecom Providers

October 11, 2009 Version 4.2 12Presented by: Broadband-4-All, Inc.

“Solutions 4 Change” System Overview

Internet & Dedicated Networks

Schools

HealthcareProviders

ElectricUtilities

Education Curriculum &

Pedagogy

Wellness & Disease

Management

EnergyManagement

Home

Student

Patient

Appliances

HomePlug®ZigBee®

Bluetooth®

Wi-Fi®

• Narrow Digital Divide

• Improve & Lower Costof Care

• Smart Grid:• Advanced Meter

Reading• Load Shedding• Demand Response

Content Management

Connection Management

Device & Identity Management

Fixedline

NOC

AccountCredentials

Provisioning & Activation

Service

CustomerCare

MxN-RGMixed-Network Residential Gateway

MICS

MSCManaged Services Center

PoliciesAcceptable Use and Industry Specific

3G WWANBackhaul

October 11, 2009 Version 4.2 13Presented by: Broadband-4-All, Inc.

Modem SupplierModem Supplier

Energy EnrollmentHealthcare EnrollmentEducation Enrollment

3

CM1 Activation!CM2 Activation!CMn Activation!

MxN-RG ManufacturerMxN-RG Manufacturer

NOC Access

Telecom Service ProvidersTelecom Service Providers

Internet &Private Networks

Fixedline

NOCCustomer

Care

2

Validate-Sign-Catalog Configuration Utilities

Validate-Sign-Catalog Operator Connection Components

Distribute CM & STAGE DB & Bootstrap Credentials

Boot-Strap Credential and Spatial-Temporal Factors

1

2

3

4

5 Activation & Accounting for OEM, Update Profile for OperatorConsumer DeliveryConsumer Delivery

CM1 CM1 CM2 CM1 CM2 CMn

4Universal CM Agent

Credentials

ProvisioningServer

Connection Mgr Repository

Connection Mgr Repository

1

* STAGE: Spatial-Temporal Active Geo Encyclopedia

6 Enable After-Market Services for Education-Healthcare-Energy Sectors

6

ManagedService Provider

5

MxN-RG

Universal CM Agent Universal CM Agent Universal CM Agent

Schools

HealthcareProviders

EnergyCompanies

Making it work:

October 11, 2009 Version 4.2 14Presented by: Broadband-4-All, Inc.

Opportunity: North American TAM for Residential Gateway Managed Service Center

$250M in 2011 growing beyond $1.4B in 2020

Notes: Pure recurring service - No Hardware or royalty

revenues MSC revenues applied per unit residential

gateway. No MSC ASP erosion assumed Significant sustained growth when expanded

outside North America Source:

ABI Advanced Metering Infrastructure (AMM and AMI) 1Q 2009, Total Active Home Area Network (HAN) Connections 2007-2014 for North America

2015-2020 projections extrapolated at 2013-2014 year-over-year growth rate of 27% declining by 50% per year simulating market saturation

2011 2012 2013 2014 2015 2016 2017 2018 2019 20200

10

20

30

40

50

60

North American HAN – Home Area Network Install Base

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

En-ergy MSC

65.64 97.02 142.56 181.2 230.313131313

131

266.359855713

435

290.432486346

599

305.589290850

764

314.798201558

397

320.276050462

771

Ed-uca-tion MSC

91.896 135.828000000

001

199.584 253.68 322.438383838

384

372.903797998

806

406.605480885

239

427.825007191

07

440.717482181

759

448.386470647

882

Healthcare MSC

131.14872

193.84596

284.834880000

001

362.0376

460.165636363

637

532.186991715

44

580.284107720

505

610.567403119

826

628.966806713

68

639.911548824

618

$100

$300

$500

$700

$900

$1,100

$1,300

$1,500

North America Total Available MarketRevenue Opportunity for

Managed Service Center by Sector

Ann

ual R

ecur

ring

Rev

enue

Pot

enti

al(in

$M

illio

ns)

October 11, 2009 Version 4.2 15Presented by: Broadband-4-All, Inc.

“Solutions 4 Change” Summary

“Solution4Change” proposes to focus on enabling cost-effective delivery of critical Education, Healthcare, and Energy services to U.S. households achieving synergy across these key sectors.

“Solutions 4 Change” proposes to enable cost-effective delivery of critical Education, Healthcare, and Energy services to U.S. through: Managed Services to address configuration and support

complexities of individual sector Consolidated volumes in single-configuration

Mixed-Network Residential Gateway for economies of scale

Aggregate revenues to create more attractive 3G MNO business model

We are seeking your input to our plans and support for the “Solutions 4 Change” proposal going forward.

October 11, 2009 Version 4.2 16Presented by: Broadband-4-All, Inc.

Thank You!

October 11, 2009 Version 4.2 17

For more information, please contact:

Stewart A. SkomraExecutive Vice PresidentBroadband-4-All, Inc.Mobile: (858) 740-4643E-mail: [email protected]

Presented by: Broadband-4-All, Inc.