Solution Marketing GroupDisplay Sales & Marketing TeamVisual Display Division

Security camera system in HQ of Police in Istanbul, TurkeyRecently nstalled 70 pcs of 460UT.

Above picture shows 9x6 video wall among them.(Photo taken before opening)

Display B2B Newslet-terMarch 2011 Edition

DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙1A

Display B2B continues growthFebruary sales keeps growth despite severe shortage

The February sales of Display B2B products (LFD, Hotel TV, Projector) increased by 24% in revenue, compared to same time last year, and the profit ratio from B2B products kept double digit.

Due to severe shortage in some key materials for LFD and Hotel TV, many PO’s had to be postponed to March. However, that did not dis-turb the strong momentum of B2B products’ growth, and we expect strong rebound in March.

B2B display is one of a few items that generates double digit profitability with strong growth po-tential.

So, stay tuned to B2B display!

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Diagram 1. February Display B2B Sales (By Revenue)

Diagram 2. Display B2B Revenue Trend

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DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙5A

More Sales Tools White Papers and Sales Materi-als for Vertical Markets At-tached

Here are some sales tools we’ve prepared for you this month. In order to download these files, please log on to www.samsungLFD.com first, then go to support > download center and then se-lect any of the following materials to download.

Please don’t forget to give us feedback, so that we can keep improving the tools for you.

These files should be kept within Samsung and be used only for sales purpose.

Some of you may not have access to the links. Please contact hyunje.yoon@samsung.com in that case to register or find out how.

LFDSamsung LFD solution proposals for various ver-tical markets

Network Monitor

Software

Samsung LFD Solution Proposal for LobbySamsung LFD Solution Proposal for MallSamsung LFD Solution Proposal for RetailSamsung LFD Solution Proposal for Control Room

Samsung Network Monitor NC Sales GuideSamsung Network Monitor TC Sales GuideSamsung Network Monitor V2OIP Sales GuideSamsung Network Monitor Surface White PaperSamsung Network Monitor VC240 White PaperSamsung Network Monitor VDI Workshop

Samsung MagicInfo Sales Proposal (Video Wall)

DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙2A

Hotel TV moves to New PlaceHotel TV to be placed un-der Monitor Category

SEC is working on new SCM product tree and migration of Hotel TV data to Monitor category.

There used to be some difficulties as the SCM and Revenue & Profit calculation for Hotel TV and B2B displays were made in different silos.

However, due to this change, we expect easier operation and more synergy among Hotel TV and other B2B display products.

The new structure will be up and run-ning from April 1st.

DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙6A

SEF sets a new record!SEF wins 35K units LFD digital signage contract in Carrefour . . . the biggest deal ever!

Congratulations to SEF on winning a historical deal in Carrefour!

Carrefour is going to install max 35K units of 40” & 46” LFD displays in its store in the whole EU area. The installation will take place from Q2 of this year until Q4 of 2012.

Carrefour is going to replace printed materials like posters or promotional documents with Video walls and LFD’s.

Carrefour expects higher efficiency by increased revenue and reduced operation cost by one-click replacement of ad information. Furthermore, Carrefour also expects additional revenue stream by selling advertisement slots to its vendors.

There is a reason why we note this deal.This can be a clue of the market trend!!!

So, please take a look at similar opportunities in your area and proactively approach them before somebody else pre-occupies the oppor-tunity!!!

DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙6A

MENA launches B2B team

MENA Enhances Their Strat-egy in the B2B Market

In addition to the strong tide of B2B display sales, we might be expecting some strong B2B wind blowing from the Middle East area soon.

With MENA announcing their B2B enhance-ment strategy, there will be some changes go-ing on throughout the B2B sector in the Mid-dle East.

Some of the main enhancement strategies of MENA include:

- Enhancing the B2B Organization ∙ Operating a B2B Dedicated Team ∙ Establishing New Teams and Recruitment

We hope the very best for MENA’s aggressive move into the B2B and would also like to send a message of gratitude for showing your effort and devotion in the B2B Business.

- Establish B2B Challenge Target & Enhance KPI Management

- Quarterly Product/Solution Training

- Develop Downstream Channel

- Strengthen Demand Generation Activities & B2B Customer Services

DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙4A

Our New LED LFD Line-upDE, ME, He and UE to Become the New Leading LED LFD Se-ries in the Market

Samsung is bringing out great pressure to the market as we plan to push forward four new se-ries, which are to keep up our reputation as pio-neer of LED digital signage provider.

Not only are we increasing the number of LED LFD models from the previous, single model line -up of EX series, but improvements have been made through differentiation in design, giving our products a greater chance of dominating the

market of rapid-growing competition.

Also, these new LED LFDs have specialized built-in media player, MagicInfo Light, which no other competitor in the market can provide at the moment.

Series Inch Usage Target

DE 40”,46”,55” Heavy Airport, QSR

ME 40”,46”,55” Light SOHO, SBM

HE 40”,46” TV & Light SOHO, Pub

UE 46”,55” Video wall Mall, Lobby

[ 2011 New LED LFD Series ]

Samsung X-company

Media Codec Full Codec* Limited

Plug & Play ○ ○

Document file Office, Pdf, Txt ×

Server Control ○ ×

Scheduling ○ ×

Above: Product Design Differentiation (TBD)

Previous Model New Model

Bezel 30mm 5.2mm(UE)14.2mm(ME)

Depth 39.9mm 29.9mm

Weight 15.7kg12.5kg(UE)13.2kg(ME)

Above: Functions Comparison with MagicInfo Light

* Please refer to Demand Guide for Compatible File Extensions

DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙3A

Introducing the New BX ModelThe New BX Series to fight in Volume zone

Samsung is preparing the new BX series for the LFD market. Starting with the 40” model, 400BX, the market is expected to meet the new product soon.

Built upon a slim design concept, depth and weight is reduced, with slimmer bezel compared to other competitor products while stillmaintaining the B2B design.

This model is expected to bring in additional rev-enue from volume zone.

Above: Samsung 400BX

SAMSUNG 400BX NEC V421

Panel40” B-DID(450nit, 3000:1, 10,000:1(DCR), 8ms(G2G))

42” LGD Panel(500nit, 1300:1, 9ms(G2G))

ConnectivityVGA(Comp.), DVI(HDMI), CVBS, RS232 In, DC Out(5V)

VGA, HDMI, DVI, CVBS,S-Video, BNC, RS232, Eth-ernet

Electrical5W Stereo speakers, IR Remote controller (No function knobs)

No Speakers, Remote controller, Function Keys

Dimension969(W) X 582(H) X 91mm(D), 13.8kgBezel: 40mm

1022.9 x 613.5 x 133mm, 20.5kgBezel: Max 44mm

DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙7A

Thank You

For more information or to request for certain topics to be cov-ered by the newsletter, please feel free to contact the editor at: hyunje.yoon@samsung.com