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H.TV Sales Guide
Solution Marketing GroupDisplay Marketing Team
HOSPITALITY TV
Outline
H.TV Line-up
Sales Point
1.
2.
Specification 3.
H.TV Line-up
LCD 4 Series
HD
LCD 5 Series
FHD
LED 4 Series
HD
LED 6 Series
FHD/120HzSmart TV3D (Except :NA)
LED 5 Series
FHD
Entry
Premium
Step-up
LCD LED
3 / 38
Highlights
World-class design & Advanced picture quality
◦ Sophisticated design and slimmest bezel
◦ Leading picture quality - Hyper Real Engine and advanced LED technologies
Before After
Easy management & minimum TCOfor Hospitality
◦ Multi Code Remote◦ Smart Widget Solution
◦ SIRCH Compatibility
◦ For Special Segment - PureCare Seamless Remote Pillow Speaker White Design
EnhancingGuest Experience
◦ USB 2.0 (Music/JPEG/ Movie)◦ Multimedia Connectivity (3 HDMI)
◦ Bathroom speaker output◦ Jack pack compatibility
◦ Auto Sensing Inputs
LCD LED
◦ Energy Efficiency
Features
Hospitality TV
USB Clone
RJ12 connection(SI)
Multi code Remote
Channel Re-mapping
Bathroom Speaker
USB Clone
RJP Compatibility
Power on Source/Channel Power on Source/Channel
Anti-theft Battery Cover
Music Mode
Non flammable cabinet
H.TV Advantages over C.TV
Consumer TV
5 / 38
Sales Point LED
Growing LED Market is LED by Samsung!
16% 43% 63% 74% 82%
LED TV is expected to reach more than 80% of the market by 2014, and Samsung LED TV is the doubtless leading brand of LED market
No.1 LED brandLED share of global TV shipment
BENEFIT
55.3%
No.1 Samsung LED TV enhances Hotel brand image Guest feels familiarity with TV sets and which makes comfortable hotel experience
6 / 38
Sales Point
LCD Market LeadershipSamsung LCD TV, as the industry leader offers more than expected features, delivering an immersive viewing experience in great picture quality
No. 1 LCD brandNo.1 CTV brand
[Source : D.Search ‘10.3Q Amount M/S]
[Source : D.Search ‘10.3Q Amount M/S]
24.8%
14.1%13.2%
* D/Search
24.9%
16.1%
11.1%
* D/Search
No.1 Samsung LCD TV enhances Hotel brand image Guest feels familiarity with TV sets and which makes comfortable hotel experience
BENEFIT
LCD
7 / 38
Sales Point LED
Energy EfficiencySamsung energy saving technology cuts down power consumption significantly
Minimize Total Cost of Ownership - Samsung energy saving solution allows hotel owner has the lowest electric bill
BENEFIT
RegionX
LCDSamsung
LCDSamsung
LED
America
*32 inch LD310
HD467 D5500
Energy Star
Energy Star 4.1
Energy Star 5.0
Energy Star 5.0
Max Power Consump-tion(W/H)
150 110 80
LCD
$
year1 2 3 4 5
0
10000
20000
30000
40000
50000
60000
70000 68328
50107
36442
X LCD
Samsung LCD
Samsung LED
Samsung LED D5500 saves $32,000
more than X LCD TV!!
※ 300 rooms, 8 hrs/day, 365 days/year, 5 years, 10.40 cent/kW
8 / 38
SLIM & LIGHT ONE DESIGN
Sales Point LED
Design - LED
• Depth differs by model
SamsungLED TV
78.8 mm 29.9 mm
SamsungLED TV
ConventionalLCD TV
EU D6500
Enhancing guest experience as well as hotel brand image - Slim and light LED TV will be harmonized with room décor - Narrow bezel gives immersive viewing experience to guests
BENEFIT
9 / 38
Sales Point
Design - LCD
Enhancing guest experience as well as hotel brand image - Outstanding TV Design will become focal point of guest rooms
BENEFIT
4 Series D580
Samsung LCD TV has unique and sophisticated design with High glossy bezel
LCD
10 / 38
Sales Point
Picture Quality - LED
Advanced LED backlight technology allows superior picture quality Deeper, brighter, clear picture gives enjoyable experience to guests
BENEFIT
LED
ors
Conventional LCD TV
Samsung LED TV
11 / 38
Sales Point
Picture Quality
ContrastBefore After
Blacker than Black
MotionBefore After
Clear & Smooth Motion Quick response time
Color Before
Vibrant Color Wider color enhancement
After
Competi-tion
Sam-sung
Dark scenes with no color
Color ‘widened’ for richer
presentation even in darker scenes
Bright
Dark
B
R
Y
G
M
C
6 colors balanced & diverse
HyperReal Engine (Above 5 Series) enhances the picture for the most true-to-life FHD imagesWith Digital noise filter, Samsung TV offers enhanced picture quality of the poor broadcasts in parts of world Wide Color Enhancer Plus deliver rich and diverse colors
BENEFIT
LCD LED
12 / 38
Sales Point LED
Smart Widget SolutionSpecialized solution for hospitality providing TV channel and customized contents thru both RF and IP network
TerrestrialSatellite
RF ca-ble
Hotel Ser-vice
SMART HUB
IP ( Internet Protocol ) Hotel Customized Menu
HotelInformation
Hotel Info
Welcome message
RestaurantInformation
SPAInformation
Room ServiceInformation
Hotel Service
Weather
Traffic Info
Shopping
Calendar
Local Info
Advertisement
Others
Event
Express Check-out
Map
TV Channel : legacy RF Infra
Retail SMART HUB Widget Application
(ex. : Twitter, Facebook, YouTube, etc.)13 / 38
Sales Point LED
Smart Widget SolutionEvery part of solution is well organized to support hotel’s widget service
Hotel PMSServer
Hotel MWServer
Hotel CMSServer
Samsung
Protocol
Download Widgets
CMS Tool
Hotel
Samsung Protocol - Simple Protocol receiving PMS Data - Welcome Message, Check-In/Check-Out, etc
CMS ToolTool for customizing hotel widget contents and templates
* PMS : Property Management Server* MW Server : Middleware Server
CMS (Content Management Solution) - Containing hotel’s own contents
CMS Solution
SAMSUNGHUB Site
Samsung Hub SiteContaining global & local applica-tions
14 / 38
Sales Point LED
Smart Widget Solution
Minimizing TCO & Easy Management - No Set-top-box, Cabling, Installation cost ($400 per room) - No SI dependant - Easy management CMS tool - Customized contents available
Enhancing Guest Experience - Convenience trip with useful information such as hotel service, tour reservation, weather - Exciting entertainment with smart hub contents such as SNS, media, game apps
BENEFIT
Samsung Competitors
Smart Wid-get
Pro:Centric
Solu-tion
Easy AccessTemplates ed-
itable by all hote-lier
NeedDevelopment
by each SI
Con-tents
Full contentsavailable from
Samsung Smart Hub
Limited con-tents provide
by SI
SOLUTION COMPARISON
15 / 38
Sales Point LED
Sound Bar Compatibility(HW-550)
EU, America Only
Elevating hotel brand image - Premium LED 6 series and sound bar gives luxurious image and unique impression to whom seek premium for their property
Enhancing guest experience - 3D sound technology gives immersive entertaining experience to guest - HDMI-CEC allows guest to control TV and sound bar with a single remote
BENEFIT
Thru HDMI-CEC, wall-mountable sound bar become a perfect complement to TV set
16 / 38
Sales Point LED
3D
Except America
Sam-sung
Competitors
EU D6500 (X)(P)HFL9582
A
Inch 32/40/46No 3D Line-up
58
LINE-UP COMPARISON
Samsung’s leading 3D technology gives guest immersive 3D experience
Elevating hotel brand image - Innovative tech and various line-up of 3DTV will enhance superior hotel brand image
Enhancing guest experience - Exciting full HD 3D entertainment gives unforgettable experience to guest
BENEFIT
17 / 38
Sales Point
SIRCH(Samsung Interactive Remote Control for Hospitality)Provide the easiest way to manage several hundreds of TVs directly at the head-end such as Channel management(mapping, editing), Firmware update, Cloning
“Visiting every room to adjust TV set-tings takes lots of time and labor”
“Just one click and update all room TVs”
America, EU,MEA Only
AS-IS TO-BE
LCD LED
18 / 38
Manual (X) FMA-LG101
SIRCH
Labor Cost $20x 2 times/year x 300rooms
x 5 years
$20 x once
(to install card in set)
X 300 rooms
Device Price $1,999 $4,300
Card Slot Price
$39x 300 rooms
Total Cost $60,000 $ 19,699 $4,300
SIRCH’s Sav-ing Value
over other op-
tions
$55,700 !! $15,399 !!
*Remark $20 Labor Cost to visit each room Hotel has 300 rooms 5 years period
SIRCH(Samsung Interactive Remote Control for Hospitality)
Sales Point
Minimizing TCO
– Saving Time and Money
- Saving labor cost to regular TV management
- Minimize cost of device
BENEFITCOST EFFICIENCY
OVER ALTERNATIVES
Single SIRCH device Central device+ Card Slot (per TV set)
Samsung X
….
vs.
America, EU,MEA Only LCD LED
19 / 38
AS-IS TO-BE
Sales Point
DVB-T DVB-SDVB-T DVB-S
Head end Head end
Enable to deliver local and international HD satellite/Terrestrial channel directly to the TV
“No need to install Head-end systems”
DVB-S2/T2
“Hotel needs to procure head-end to deliver Satellite/Terrestrial broadcasting”
Samsung TV exclusive!
20 / 38
EU Only D467 D5000 D5500 D6500/S2 EU Only D580/T2
Sales Point
DVB-S2/T2
Samsung Competitors
D467 D580(X)LH200
H(P)HFL4372
D
System(Tuner)
DVB-T/C/S2 DVB-T2/C DVB-T/C DVB-T/C
D5000 D5500(P)HFL7382
A
System(Tuner)
DVB-T/C/S2 DVB-T/C/S2 DVB-T/C
SPEC COMPARISON
BENEFIT
Enjoying variable range of TV channels of HD satellite and Terrestrial
To GuestTo Manager
Decrease TCO - Saving the cost of head-end devices for satellite/Terrestrial channel
$50,000 SAVE!!($1,000/channel X 50 channels/headend)
EU Only D467 D5000 D5500 D6500/S2 EU Only D580/T2
21 / 38
AS-IS TO-BE
Sales Point
My Channel
EU Only
My Channel enables you to deliver region- and genre-specific content to all of your guests.
[Basic Channel List]
[My Channel List]
“Hundreds of unorganized channels are listed”
“Selected Channels by country and genre are listed”
LCD LED
22 / 38
BENEFIT
Sales Point
My Channel
Samsung Competitors
D460(X)LH250
C(P)HFL323
2D
l X X
D467(X)LH200
H(P)HFL437
2D
l X l*Theme TV
D5000D5500
(P)HFL7382A
l X
SPEC COMPARISON
Enabling Quick search through hundreds of channels to find their favorite programs
To Guest
To Manager
Providing a streamlined way to manage all of the channels and programming
LCD LED
23 / 38
EU Only
AS-IS TO-BE
Sales Point
b-LAN Embedded
ATV/VSB/QAM Signal
MTI ProtocolData(RJ12)
ATV/DTV +MTI Data
Hotel TV MTI Box Hotel HeadEnd Hotel HeadEnd
Built-in STB module
America Only D468/568
Minimizing TCO - Save STB module, cabling, installation cost ($400 per room)
Enhancing guest experience - Simple TV set display w/o external STB and cable gives clean look to room guest
BENEFIT
24 / 38
Remote Jack Pack(RJP) compatible
Sales Point
Allow guests to connect and play various electronic devices on TV via Jack Pack
Region Samsung Competitors
EU
D460(X)LH250
C(P)HFL3232
D
l l X
D5000D5500
(P)HFL7382A
l X
Amer-ica
D467D567
(X)LD310H
(P)HFL4462 HFL4482
l l X
SPEC COMPARISON
Enhancing guest experience - Convenient and streamlined way to simultaneously connect devices to TV - RJP detects the connection interface and then automatically converts it to an optimized source
BENEFIT
LCD LED
25 / 38
Variable Speaker Out
Sales Point
External speaker-out port allows to connect the sound to other parts of the room
Except America
Enhancing guest experience - Guest can enjoy listening to sound out of TV at the other part of the room - Speaker volume can be controlled separately to the TV volume
BENEFIT
Region Samsung Competitors
EU
D460(X)LH250
C(P)HFL323
2D
l l X
D5000D5500
(P)HFL7382A
l X
SPEC COMPARISON
LCD LED
26 / 38
SPEC COMPARISON
BENEFIT
Multi-code Remote
Sales Point
Region Samsung Competitors
EU
D5000D5500
(P)HFL7382A
l X
Amer-ica
D467D567
(X)LD310H(P)HFL4462 HFL4482
l X X
Up to 10 different TVs can be controlled individually in the same room
Support 10 different remote key codes
Enhancing guest experience in healthcare/ gym - Guest can enjoy watching TV without any annoying interference of other signal - Guest can use remote control to their own TV with no limitation
LCD LED
27 / 38
Multimedia Connectivity – Video
Sales Point
Samsung TV support almost all video codec such as AVI(DIVx), MPEG1/2/4, WMV, H264
SamsungCompetitor
Enhancing guest experience - Guests can enjoy their video contents without format limitation
BENEFIT
LCD LED
Video Codec File Extension
Divx 3.11/4.x/5.1/6.0 AVI/MKV/ASF/
XviD AVI/MKV/ASF/MP4/
H.264 BP/MP/HP AVI/MKV/ASF/MP4/3GPP
MPEG4 SP/ASP AVI/MKV/ASF/MP4/3GPP
Motion JPEG AVI/MKV/ASF
Window Media Video v9 WMV
MPEG 2 VRO/MPG/TS
MPEG 1 VRO/MPG
VC1 TS
RV 3.0/RV 4.0 RMVB
28 / 38
Sales Point
Guest can easily enjoy movie, image and music in the USB by just plugging it to the TV.
Region Samsung Competitors
EU
D460 (X)LH250C (P)HFL3232
Music/JPEG/Movie Music/JPEG/Movie Music/JPEG
Amer-ica
D467D567
(X)LD310H(P)HFL4462
HFL4482
Music/JPEG/Movie Music/JPEG Music/JPEG
SPEC COMPARISON
Multimedia Connectivity – USB 2.0
LCD LED
29 / 38
For special Segment - Hospital
Sales Point
EU/America D463 has customized features for Hospital segment
[White Design] [PureCare Remote] [Pillow SPK compatible]
EU D463
Hospital SMPS
EU/America Only D463
White design gives clean and sanitary image to guest PureCare remote with wipeable surface is more hygienic Pillow Speaker gives better experience and convenience to patient
BENEFIT
America D463
30 / 38
2011 Line-Up(North America) LCD LED
Model D460D560
D463 D467D567
D468D568
D4003 D5500 D6000
Size Inches(F:FHD) 22F/26/3237F/40F/46F
26/32 26/3237F/40F/46F
3237F/40F
26/32 32F/40F 40F/46F/55F
Feature Smart TV l
WiFi Adaptor Support l
USB 2.0-Music/JPEG/Movie l (22’’:JPEG) l l l l l l
HospitalityFeature
RJ 12(Interactive) l l l l l l l
Smart Widget Solution l
Sound Bar Compatibility (HDMI-CEC)
l
Pro:Idiom l l l l l l
b-Lan l
Pillow Speaker/hospital SMPS l
SIRCH Compatibility l l l l l l l
RJP Compatibility l l l l l l l
Hotel Plug & Play / Logo Display l l l l l l l
USB Cloning l l l l l l l
Multi-code Remote l l l l l l l
Music Mode l l l l l l l
Connectivity HDMI 3(22” :1) 3 3 3 2 3 3
31 / 38
2011 Line-Up(Europe) LCD LED
Model D460 D463 D467 D580(UK)
D4003 D5000 D5500 D6500
Size Inches(F:FHD) 22F/26/32
22F/26/32
22F/26/32
37F/40F
32F/37F TBD 22F/27F 32F/40F/46F
32F/40F/46F
Feature 3D l
Wi-Fi Built-In l
USB 2.0-Music/JPEG/Movie l l l l l l l l
HospitalityFeature
RJ 12(Interactive) l l l l l l l l
DVB-S2/T2 Tuner DVB-S2 DVB-T2 DVB-S2 DVB-S2 DVB-S2
Smart TV/Smart Widget Solution l
Sound Bar Compatible(HDMI-CEC) l
PureCare Remote(Seamless RC) l
Clock/ Power Supply for SBB l
Variable Speaker Out l(22” X) l(22” X) l(22” X) l l
My Channel l l l l l l l l
SIRCH Compatibility l l l l l l l l
RJP Compatibility l(22” X) l(22” X) l(22” X) l TBD l l l
Hotel Plug & Play / Logo Display l l l l l l l l
USB Cloning l l l l l l l l
Multi-code Remote/Music Mode l l l l l l l l
Connectivity HDMI 3(22” :1) 3(22” :1) 3(22” :1) 3 1 1 3 3
32 / 38
2011 Line-Up(MEA) LCD LED
Model D467 D5000 D6000Size Inches(F:FHD) 26/32
37F/40F32F/40F/46F 55F
Feature 3D l
Smart TV l
Wi-Fi Adaptor Support l
USB 2.0-Music/JPEG/Movie l l l
HospitalityFeature
RJ 12(Interactive) l l l
Smart Widget Solution l
Clock l
Power Supply for SBB l
Variable Speaker Out l l
SIRCH Compatibility l l l
RJP Compatibility l l l
Hotel Plug & Play l l l
Logo/Welcome Message Display l l l
USB Cloning l l l
Multi-code Remote l l l
Music Mode l l l
Connectivity HDMI 3 3 3
33 / 38
2011 Line-Up(AU/NZ/SG)
LCD LED
Model D460 D560 D5000 D6000Size Inches(F:FHD) 26/32 37F/40F 32F/40F/46F 55F
Feature 3D l
Smart TV l
Wi-Fi Adaptor Support l
USB 2.0-Music/JPEG/Movie l l l l
HospitalityFeature
RJ 12(Interactive) l l l l
Smart Widget Solution l
Variable Speaker Out l l l
RJP Compatibility l l l l
Hotel Plug & Play l l l l
Logo/Welcome Message Display l l l l
USB Cloning l l l l
Multi-code Remote l l l l
Music Mode l l l l
Anti-Theft Battery Cover l l l l
Connectivity HDMI 3 3 3 3
34 / 38
2011 Line-Up(Asia)
LCD LED
Model D460 D560 D5000 D6000Size Inches(F:FHD) 26/32 37F/40F 32F/40F/46F 55F
Feature 3D l
Smart TV l
Wi-Fi Adaptor Support l
USB 2.0-Music/JPEG/Movie l l l l
HospitalityFeature
RJ 12(Interactive) l l l l
Smart Widget Solution l
Variable Speaker Out l l l
RJP Compatibility l l l l
Hotel Plug & Play l l l l
Logo/Welcome Message Display l l l l
USB Cloning l l l l
Multi-code Remote l l l l
Music Mode l l l l
Anti-Theft Battery Cover l l l l
Connectivity HDMI 3 3 3 3
35 / 38
2011 Line-Up(China)
LCD LED
Model D460 D560 D5000 D6000Size Inches(F:FHD) 32 37F/40F/46F 32F/40F/46F 55F
Feature 3D l
Smart TV l
Wi-Fi Adaptor Support l
USB 2.0-Music/JPEG/Movie l l l l
HospitalityFeature
RJ 12(Interactive) l l l l
Smart Widget Solution l
Variable Speaker Out l l l
RJP Compatibility l l l l
Hotel Plug & Play l l l l
Logo/Welcome Message Display l l l l
USB Cloning l l l l
Multi-code Remote l l l l
Music Mode l l l l
Anti-Theft Battery Cover l l l l
Connectivity HDMI 3 3 3 3
36 / 38
Thank you
Appendix 1 : Internal Media Player
38 / 38