Even with powerful visualizations, it's not always obvious what's important. Stories provide the

most critical takeaways in plain English so that any BI user

understands the "so what" behind their data.

BI tools make information available to any user in the

business, yet adoption rates average around 30%.* Data

storytelling compliments visualizations to help improve

data understanding and usage.

How many times a day do you get asked clarification

questions on your dashboards? Eliminate the need for manual

descriptions. Improve self-service by putting stories in the

workflow of users.

Instant insights Elevate understanding

Automate ad-hoc requests

Solution Detail Analytics | Business Intelligence

Natural language in every visualization

Stories in your dashboardsOur Tableau extension is a purpose-built API that instantly delivers insights from data in charts and graphs. The stories adjust as analysts explore the data, empowering them to identify key insights faster and provide an impactful way to communicate to dashboard viewers.The purpose of this guide is to help you generate powerful stories directly in all of your dashboards. Following the intuitive prompts allows you to quickly create a story, digging into the features is where the power truly shines. The extension has just the right amount of customization, balancing time and guidance to add value. Optimizing your experience for the ultimate goal: empowering decision-making allowing your business to thrive.

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Benefits

In simplifying the ability for Tableau users to glean insights from their data, they are freed up to spend more time on analysis and less

on administrative tasks.Francois Ajenstat, Chief Product Officer, Tableau

Go from data to stories in three clicks

Interact and share stories natively in the dashboard

Add and edit context by selecting relevant analytic packages

Drag, drop, story

Seamless experience

Analyst quality insights

Stories in your dashboards What does a finished dashboard look like?

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Features

Impact

• Improve effectiveness: peopleget the information they need

• Increase adoption: viewersaccess dashboards to getinformation

• Reduce backlog: viewersdon’t make inbound and ad-hoc requests

• Your team does not need touse a separate tool

• Viewers do not need tochange their behavior orworkflow

• Gain trust the data and results

• Time can be spent on proactivedata discovery instead ofadministrative tasks

• Get a first cut at analysis,highlighting the “so-what” inthe visualization

• Dashboard creators can embedstories in existing dashboards,revisions and new stories aresimple

Make insights easier to consume

Deploy a single source of the truth

Save your analyst's time

Solution Detail Analytics | Business Intelligence

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Zero to story in three clicks - for every dashboard

What does this mean?Step 1: Choose the chart you want to write about

Step 2: Select the fields to include

Step 3: Pick the best description of your data

Choose the chartSelecting the worksheet directs the extension to the visualization that is important to your business. Perhaps it's something complex where the insight is not intuitive. Alternatively, build a worksheet that pulls in a wide variety of data sources that are not critical to the dashboard but add color commentary to describing the viz. However you utilize this figure - configuration is minimal.

Select the fields Since the extension natively understands the concept of dimensions and measures, ensure the story is writing about the fields you care about. Depending on the underlying data and the type of analysis required, the extension may guide you on the number of dimension or measures it will write about. Alternatively, ignore the fields that are unnecessary. Don't like the field names or confused by them in sentence format? Not to worry, you can customize those later.

Pick the description This section guides the underlying analytics that are being used in the story. This also provides some structure and context to write it. Since we have pre-configured the analysis for optimal value, the language and flow is in proper context - similar to how a human analyst would explain the data.See the call out on the next page for more details

Write the story of your data

ConfigurationCustomize your story for maximum value

Confirm the story type and apply sentiments to refine insightsSelect the relative length, level of detail and customize

word choice to improve readability

How do you describe your data?Narratives for Tableau is designed to tell users the key takeaways in their dashboards. The product runs pre-packaged analytics designed to uncover insights automatically. Your data structure directs the product to the right analytics, and we will recommend the best option.

DiscreteWhen there is no time or point-to-point component, choose discrete. It is most commonly visualized as a bar chart, but could be any visualization that shows a distribution of measures, such as a map or pie chart.

ContinuousData is Continuous if the progression from one point to the next is meaningful. All time-series charts are best categorized as Continuous, whether visualized in a line chart, area chart, or bar chart.

Percent-of-wholeIf data is looking at one measure’s contribution to the whole, we recognize and perform this calculation. Similar to discrete, but the story output will be focused on the percentage breakdown as opposed to measure values.

Scatter plotIf a user selects Scatter Plot, the extension will focus on the relationship between measures. Analytics identify how are each of the measures are distributed and if there are noteworthy clusters or outliers.

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Toggle relevant analytics and set thresholds that can trigger commentary

Define key relationships

Establish the visual structure, text size and formatting

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ConfigurationCustomize your story for maximum value

About Narrative ScienceNarrative Science creates software that writes stories from enterprise data to drive understanding and results. Powered by artificial intelligence, our technology automatically turns data into easy-to-understand reports, transforms statistics into stories, and converts numbers into knowledge.

Narrative Science works with customers including Deloitte, USAA, Mastercard, and members of the U.S. intelligence community, empowering them to understand and act on key business metrics, make better decisions, and focus talent on higher-value tasks -- all through the power of data storytelling.