S o l u t i o n B r i e fi n g

TRANSFORMImprove Time to Market

S o l u t i o n B r i e fi n g

No-regret moves that will pay off whatever happens, and real options that involve relatively low costs now but can be elevated to a higher level of commitment as conditions change

A Platform for “Transform” Provides Agility…

Source: McKinsey Global Survey Results, Putting Strategy to the Test

% of respondents indicating their firms strategy is based on…

Agility is the #1 element of corporate

strategy

70%Flexibility

59%Resource Reallocatio

n 56%Market Segmentatio

n 55%Exploring All Alternatives

54%Belief in Basic

Assumptions 53%Relative Advantage

52%Future Market

Conditions 46%Planning for

Uncertainties

33%Data-Driven Insights

TRANSFORM

59%Understanding

Our Advantage

S o l u t i o n B r i e fi n g

“Transform” Needs Agility to HarnessCloud and Big Data

Your Cloud strategy should include all options

Big Data will need new approaches to visualization

Source: Putting Strategies To The Test: McKinsey Global Survey Results

TRANSFORM

S o l u t i o n B r i e fi n g

Mainframe Client/Server Cloud

Economics of the CloudHow previous economic forces have impacted technology adoption

Technology Centralized compute and storage; thin clients

PCs and servers for distributed compute, storage, etc.

Large DCs, ability to scale, commodity HW, devices

Economic Optimized for efficiency because of high cost

Optimized for agility because of low cost

Efficiency and agility an order of magnitude better

Business Model High upfront costs for HW and SW

Perpetual licenses for OS and application SW

Ability to pay as you go and only for what you use

Economics forces favoring the cloudDemand-side aggregation• Reduce sources of variability

like: • Randomness• Time of day patterns• Industry-specific variability• Multi-resource variability• Uncertain growth patterns

Multi-tenancy efficiency• Fixed application labor

amortization• Fixed component of server

utilization amortization

Supply-side savings• Cost of power• Infrastructure labor costs• Security and reliability• Buying power

Overall impact:Three main sources leading to economies of scale, which allow for cost

savings for RUN and GROW, therefore frees up time and budget to INNOVATE

TRANSFORM

S o l u t i o n B r i e fi n g

Cloud on Your Terms

100 1,000

10,000 100,000Lowering Costs with Economies of Scale (Cloud Size, # of Servers)

Source: Microsoft

$8,000

$6,000

$4,000

$2,000

TCO

per

Serv

er

Private CloudPublic Cloud

Virtualization

Traditional Servers

Resource poolingElasticity self-serviceMetering and chargebackGlobal provider Unlimited scale

Public Cloud

Private Cloud

Traditional Highly Virtualized Data Center

Enable portability

YOUR JOURNEY TO THE CLOUD

TRANSFORM

S o l u t i o n B r i e fi n g

Many workloads are ready for the cloud today…

Ready for the Cloud

The cloud provides a platform to customize applications that is:

There for you to use

Easier to manage

Connected to your current environment

Secure

Not only for massive-scalable web appsTRANSFOR

M

S o l u t i o n B r i e fi n g

Simplifying Cloud Computing

TRANSFORM

S o l u t i o n B r i e fi n g

Windows Azure is an internet-scale cloud

services platform hosted in Microsoft data centers

around the world, proving a simple,

reliable, and powerful platform for the creation of web applications and

services.

The Windows Azure Platform

MULTIPLE DEVICES

TRANSFORM

S o l u t i o n B r i e fi n g

Case Study

Benefit Drivers: Efficiency

Reduced costs by 75 percent by hosting in the cloud instead of on-premises

Saved critical IT resources Focus

Improved services for residents Trustworthy

Improved disaster recovery

Situation/Solution:Faced with budget cuts, the City of Miami wanted a cost-effective, scalable solution for delivering its 311 nonemergency response application. The city developed the application on Windows Azure, taking advantage of scalable storage, processing power, and hosting provided by Microsoft.

Key Advances:Efficiently implemented a scalable, trustworthy solution that helped reduce IT maintenance costs and improved the city’s ability to offer new services to residents of Miami

City Government Improves Service Offerings, Cuts Costs with ”Cloud” Services Solution

“Windows Azure is the future for the City of Miami IT

Department.”—Conrad Salazar, Project Manager, City of

Miami

Organization Profile:

The City of Miami encompasses approximately 36 square miles of land in southeastern Florida. Its municipal government provides a range of services to more than 425,000 citizens.

TRANSFORMThis reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

S o l u t i o n B r i e fi n g

Case Study

Benefit Drivers: Reduced Costs Greater IT Agility Familiar development tools Powerful database capabilities A trusted platform and vendor

Situation/Solution:TicketDirect wanted to improve its ability to sell tickets quickly and better manage the highly variable peak loads commonly seen when big events go on sale.

TicketDirect has begun using Windows Azure to move to a cloud computing model that offers highly scalable processing and data storage capabilities and reduces hardware and IT costs.

Key Advances:With a highly scalable cloud computing platform, TicketDirect can now sell tickets faster and offer a better ticketing experience for customers and venues.

Ticket Seller Finds Ideal Business Solution in Hosted Computing Platform“Now we’ll be able to apply more of our internal resources to

delivering an even better user experience, since we won’t have

to use those resources for managing and troubleshooting

hardware platforms”—Matthew Davey, Founder, TicketDirect

Organization Profile:

TicketDirect International, based in Dunedin, New Zealand, provides online and on-premises ticketing services for a network of 80 sporting and cultural venues in New Zealand and Australia. The company was responsible for 45 percent of professionally ticketed event sales in New Zealand in the first half of 2009.

TRANSFORMThis reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

S o l u t i o n B r i e fi n g

LOB Application Development

Efficiency

Agility

Focus

Simplicity

Faster time to market: resources are available for you to use, no need to procure, install, and deploy servers

Scale up and scale down by just changing the application configuration, not the application nor the infrastructure

The application is what matters, not the infrastructure: automated service management means automatic upgrades and no more patches

Monitor and manage your application using your existing infrastructure

Leverage what you know thanks to the support to .NET, JAVA, PHP, and Ruby

Use your existing systems, apps and data sources to build new apps or extend existing apps

S o l u t i o n B r i e fi n g

30,000 customers and growing

Accelerating Cloud Adoption

CUSTOMERS PARTNERS

S o l u t i o n B r i e fi n g

Use the Cloud to Enrich Your BI Solution and Increase Reach

Consolidate data distributed throughout the company in one place: rough Microsoft Access–based applications, Microsoft Excel files, Large Flat Files, etc

Cross reference your business data with more than a hundred data spanning 15 categories including Demographics, Weather, Transportation, and Real State.

Deploy information, services and SharePoint applications to Windows Azure for anytime access from multiple platforms

Expand your document storage capacity using Windows Azure storage

Distribute content through the world for faster access: 24 locations worldwide

Consolidate multiple data sources in one place for easy

access and processingProvide fast any time access

S o l u t i o n B r i e fi n g

Benefits for Your Business

Efficiency

Agility

Focus

Simplicity

Instant availability of resources

Global scale

Automated service management means automatic upgrades and no more patches

Shift valuable resources to focus on high value areas

Leverage your current investments: LOB Apps, Data, IT Knowledge, Infrastructure

Reduce infrastructure and operational costs

Platform as a service provided at global scale with a dependable service level agreement