eBUSINESSSOLUTIONS

Soluciones Tecnológicas

The value of sharing corporate information and multimedia

eBusiness Offering for International Expansion

October 2009, Madrid

The value of sharing corporate information and multimedia content in the Facebook Era.

INDEX

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01 eBusiness strengths

02 Solutions & services

03 Success stories

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01 eBusiness strengths

02 Solutions & services

03 Success stories

OUR MARKET VISIONEBUSINESS STRENGTHS

take advantange of the convergence & internet (r)evolutionera

about

70%

…employees spent around 20-40%

during working time searching

for internal information

We provide solutions that help our customers to maximize and make profit using the new social

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…blogosphere has grown

90%in the last 2 years

around

74%of internet users

see their shopping

influenced by info found

online

70% website traffic comes from

search engines…

make profit using the new social media & internet .

Content is being considered the new medium. What about yours? Your customers spend around 30 hours per month online. � Manage your web presence and social graph� Implement rich interface for conversion� Provide clients and employees with a

powerful tool for find the correct information and content.

� Optimize your web presence and content: define your findability and online reputation

INTERNATIONAL OFFERINGEBUSINESS STRENGTHS

POR - Portals & Web 2.0 Corporate & multichannel web portals; Aplications y web social (blogs, wikis, etc.); Content management systems and Portals (Portal framework);

– Corporate Search Engine

ECS – eCommerce Solutions Ecommerce solutions and/or payment models where product definition is lined up with commercial strategy. Definition of commercial channel and platform implementation.

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CSE – Corporate Search Engine Definition, design and implementation of corporate search solutions. “Ad hoc” developments for search results customization.

SSS – SEO, SEM, SMO Business solutions based on indexing improvement, findability and web popularity, as a way to enhance presence and conversion .

What is our best for helping international costumers

PROVEN

SOLUTIONS

WITHOUT

BOUNDARIES …. > ACC – Web AccessibilitySolutions focused on easing universal access to contents and applications regardless of software, hardware or user's background and skills.

CAPABILITIESEBUSINESS STRENGTHS

We operate throughout the whole value chain to provide complete answers to the challenges our customers propose us.

!

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01.Customer

and Product

strategy

Presence model,

objectives,

segment, value

proposal, portfolio

of products and

services,

marketing actions,

measurement

indicators.

04.Functional analysis and process definition

System's analysis and functional definition, process rationalization guided and/or driven by corporate content.

05.Development and integration

Web programming (accessibility) and development over platform and channels chosen in the strategy.

03.Presentation interface definition and interaction model

Information architecture, Interaction and graphic model (persuasion) bounded to customer and product strategy.

06.Implementation

and operation

support

Implementation in

customer's platform

and development

support. Support for

users with

publishing roles.

02.

Contents

Strategy

Value proposal,

recommendation

strategy,

aggregation-

distribution

models, migration

and multichannel

operation plans,

SEO optimization.

PartnersEBUSINESS STRENGTHS

“Our extensive experience with different market solutions and the broad framework of alliances allo ws us to be independent of the solution to integrate”

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TALENT

eBusiness area gathers more than 250 consultants and experts in several areas such as integration of WCM and Portal solutions, state-of-the-art digital media, interface design and interaction, eCommerce, SEO/SEM technicians, RIA

EBUSINESS STRENGTHS

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eCommerce, SEO/SEM technicians, RIA programming, business consultancy, project management, etc.

Our teams value lies in combining highly technical profiles with business experts in content management related processes, sharing the same methodology and working vision .

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01 eBusiness strengths

02 Solutions & services

03 Success stories

POR - PORTALS & WEB 2.0SOLUTIONS & SERVICES

Capture, management, publishing and distribution of multimedia contents through web 2.0 capable portals.

Our wide experience has allowed us to create several portal

Offering�Conceptualization and development of

Corporate and Multichannel Portals.� Information and content structure

architectures.

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us to create several portal frameworks that speed up solutions development and subsequent maintenance

architectures. �Administration and content management

models definition. �Creation and mobilization in several

diffusion channels (web, mobile devices, iTV, e-mail, sms, wap, pda, tdt, new media, etc.).

�Selection, integration and implementation of Content Management and Portal Management systems.

�Definition, development and integration of web 2.0 solutions: blogs, wikis, communities, social networks, micro formats.

�Social strategies and management of new services along with dynamization.

� Portal

� Web 2.0

� Content Management

� Corporate Web

� Online Channels

� Social Web, Blogs, Communities, Wikis

� Collaboration Tools

keywords

� FatWire, Vignette, OpenCms, LifeRay, MOSS, WebCenter, Lotus Connections, Joomla, Drupal

� Portal Framework

� Search Engines

ECS - eCOMMERCE SOLUTIONSSOLUTIONS & SERVICES

Offering�Definition and development of all kinds of

transactional portals. �Product definition consultancy, along with

Development of eCommerce capable of turning visitors into customers: rich interfaces

We are focused in self -managed

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�Product definition consultancy, along with model interaction design and dynamic change-ready interfaces.

�Search engines and social networks (SEO, SEM, SMO).

�Definition and integration of eCommerce solutions and/or payment models.

� Integration of eCommerce products and platforms (Broadvision, Microsoft Commerce Server, … ) with multi-product, multi-brand, multi-language, multi-currency, as part of other corporate applications (ERP, CRM, Payment gateways, etc.).

We are focused in self -managed platforms to built and integrate segmented and apprehensive sales scenarios.

� Conversion Ratio

� Check-out / Shopping Cart

� Showcase

� Booking Center

� Customer Channel

� Commercial Channel

� Products Digital Catalog

keywords

� Marketplace

� Social and Affinity shopping

� User Reviews

� Rich Interfaces or RIA

� Backoffice Integrations

CSE - CORPORATE SEARCH ENGINESOLUTIONS & SERVICES

Offering�Search solutions in corporate web

environments to find and retrieve information and contents from corporate and/or federation

Definition and integration of search solutions in corporate web environments

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and contents from corporate and/or federation sources (file systems, databases, portals, corporate applications, etc.).

�Definition, development and integration of “ad-hoc” solutions that incorporate a logic layer preceding search engine, customizing search results model for customer's business and final users: clustering, security realms, segments, search facets.

� Implementation of “out of the box” products from all major vendors, including installation, configuration, and training.

We incorporate business logic to content recovery model in our quest to achieve final user satisfaction

� Autonomy, Lucene, Google (GSA)

� Google Enterprise Partner

� Search Engines

� Information Sources, Databases

keywords

� Content Indexing

� Search Engines

� Knowledge Management

� Search Facets

SSS - SEO, SEM & SMOSOLUTIONS & SERVICES

Offering�SEO (Search Engine Optimization), definition

and implementation of strategies to enhance search engines positioning.

We define, design and implement coordinate actions that improve indexation and web popularity.

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search engines positioning. �SMO (Social Media Optimization), presence

optimization in new social media.�SEM (Search Engine Marketing), definition

and implementation of marketing campaigns in search engines.

�Strategies to improve Online Reputation, implementing solutions to favour web search positioning.

�Benchmarking of competitors web positioning. �Web analytics, monitoring and analysis of

web performance.

Synergy of marketing, contents, and web professionals in order to achieve the highest performance in optimization actions.

� Human Computer Interaction

� Keywords

� Adwords / Adsense

� Organic Positioning

� Social Networks

keywords

� Marketing Online

� WebMaster Tools

� Positioning Strategies

� Findability

� Web Analytics

ACC – WEB ACCESIBILITYSOLUTIONS & SERVICES

Offering�Project developments with Real Accessibility,

in accordance with applicable law (WCAG 2.0 / UNE 139.803:2004), and current legal

Definition and implementation of access solutions that fulfil applicable law beyond technological solution

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/ UNE 139.803:2004), and current legal requirements (Real Decreto 1494/2007).

�Consultancy and definition of strategies in Accessible technologies.

�User Labs.� Integration of accessibility solution in content

management systems and implementation of evaluation and monitoring tools.

�Sustainable accessibility services: policies and technical support.

�Auditing and verification in accessible developments, to adjust projects for certification processes.

Wide experience on large turnover and complexity, with international awards and acknowledgement.

� Human Computer Interaction

� W3C and WAI Standars

� Legal Requirements

� Social Compromise

� Universal Access

keywords

� Assistive Technologies

� Multidevices

� Expert Validation

� Accessible CMS

� Accesible Rich Internet Applications.

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01 eBusiness strengths

02 Solutions & services

03 Success stories

EXTERNAL WEBSITE – REAL MADRIDSUCCESS STORIES

Objetives

• Improve the capabilities of online marketing

• Increase user database for campaigns and promotions

• Improve services for Real Madrid associates, supporters

�Definition and implementation of Real Madrid Football Club website.

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• Improve services for Real Madrid associates, supporters and followers

Scope

• Graphical and functional definitions; technical development and implementation; previous portal data migration.

• Consultancy of applicable online marketing strategies for the new portal

• Additional portals: Real Madrid Radio, contents for mobile devices, Real Madrid TV

Benefits

• Remarkable increment in access statistics

• Improvement of online campaign results

� Portal

� Content Management

� Multimedia

� Web 2.0

� Customization

� Online Marketing

� Fatwire

keywords

BUSINESS PORTAL - IBERIASUCCESS STORIES

Objetives

• Reinforce Iberia's online business

• Improve user experience

�Definition, design and implementation of Iberia.com.

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• Improve user experience

• Conceptualize, define and build new functionalities that add to client value

• Build a flexible system

Scope

• Complete redesign of Iberia.com

• Merge with Amadeus network database and with Vignette and BroadVision CMS.

• Customer dynamic interface design.

Benefits

• Increase of online sales over 50%.

• Online flight tickets application has became an eCommerce reference.

• Organic positioning in Google

� eCommerce

� User Experience

� Usability

� Brand Image

� Vignette

� Broadvision

� SEO

keywords

ONLINE CHANNEL REDESIGN – TELEFONICASUCCESS STORIES

Objetives

• Adaptation of brand image to the online world

• Improvement of user experience

• Boost in sales

�Conceptualization, Definition and Design of the new Telefónica´s online channel

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• Boost in sales

• Creation of an Excellence Channel with aspirations to become a sector reference.

Scope

• Definition of the new Telefónica´s User Experience.

• Creation of a new Look & Feel

• Usability Labs

• Interface development with accessibility specifications and SEO.

Benefits

• Homogenization of Telefónica´s brand image in Internet

• Significant increase in online sales

• Substantial improvement of portal and applications usability

keywords� eCommerce

� User Experience

� Brand Image

� Usability Labs

� Accessibility

� SEO

ENTERPRISE COMMERCIAL PORTAL -VODAFONE

SUCCESS STORIES

Objetives• Increase of Clients Portfolio, due to new registrations and

migrations through the new channel.

• Decrease time to market in the online channel commercial offer.

• Investment costs and platform operations reduction.

�Online channel that provides Vodafone.es with an integrated portal, in accordance to latest market demands, in order to increase customers and enterprises acquisition and loyalty .

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• Investment costs and platform operations reduction.

Scope• Portals and solutions in e-Commerce Customer and Enterprise

online shop, Presents-per-points shop, Customers area, VIP Accounts

• Adaptation of websites to applicable laws in web accessibility. Site Certificates.

• Implementation of Google´s enterprise search engine.

Benefits• Significant increment in new costumers acquisition

• Online contracting of new products and services

• Traceability processes optimization

• Accessibility in accordance with applicable law and social compromise image

� Online Channel Redesign

� Acquisition and retention

� Certified Accessibility

� Cost Reduction

� Traceability Proccess

� Content Indexing

� Google Searches

keywords

EXTERNAL WEBSITE - AENASUCCESS STORIES

Objetives

• Offer comprehensive, detailed and complete information to Aena´s airports users and to partner companies

�Definition and implementation of AENA´s institutional portal

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to Aena´s airports users and to partner companies

• To have a communication tool that allows diffusion of necessary information through different channels

Scope

• Graphic design, development and implementation

• External resources integration (real time flight schedules, destinations, environmental monitoring systems, etc.).

• Coverage of corporate areas and airports network infrastructure

Benefits

• Improvement of airports customer satisfaction

• Increase of access to additional channels of sales or distribution (documentation centre, online shop…)

� Portal

� WAI-AA Accessibility

� Multilanguage

� Content Management

� Integration

� Multichannel

� Fatwire

keywords

PORTALS – MADRID CITY COUNCILSUCCESS STORIES

Objetives

• Bring eGovernment to Citizens and employees facilitating access to contents and services.

• Improvement of portals usability and accessibility.

• Access to multichannel information.

Scope

• Analysis of previous portal, design, development, data

�Web Portal, Intranet y corporate content management system

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� Portal and Intranet

� Content Management

� Accessibility

� SEO

� Autonomy Search Engine

� Web 2.0

� Vignette

keywords

• Analysis of previous portal, design, development, data migration and management change in order to achieve new portal acceptance.

• Implementation of eGovernment solutions such as electronic gazette, bulletin board and contractor profile.

• Creation of a framework to speed up portal development that has already been used to create two portals for electronic procedures and contracts.

• Web 2.0 tools, micro formats

Benefits

• Awards and usability acknowledgement of portal's ease of access.

• Increment in use statistics and satisfaction of both employees and citizens.

GIS – MADRID CITY COUNCILSUCCESS STORIES

Objetives• Provide Madrid City Council's Intranet with a complete GIS

professional tool for its architect teams.

• Compliant with Web accessibility applicable law regarding Spanish AA.PP.

• Propose GIS tool in such a way that it can evolve towards user friendliness with ordinary citizens.

�Market´s first accessible GIS solution for Madrid City Council´s Urban Guide.

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friendliness with ordinary citizens.

Scope• Development of a GIS tool with advance interaction and a high

degree of usability

• Reach an elaborated solution based in accessibility best practices, to make it easier for users with different disabilities.

Benefits• Satisfy in one single product all of citizens and Madrid City

Council employees needs.

• Compliance with current legislation regarding accessibility.

• Awards and acknowledgement of social compromise image.

� First Accessible GIS

� Social Compromise

� Awards and Acknoledgement

� Compliance of Current Legislation

� Technosite Certification (ONCE)

� Handicapped Users Labs

keywords

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Fernando SuárezSoluciones Tecnológicas - eBusinessfsuarez@indra.es

Avda. de Bruselas 35 28108 Alcobendas, Madrid EspañaT +34 91 480 50 00F +34 91 480 50 80www.indra.es