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Whats Inside: Bubble& is dreaming big Portsmouth Hospital Charity Portsmouth’s own Vineyard Are presentation skills essential to a 21 st century business? Digital Marketing for small businesses How Portsmouth’s businesses are generating more sales Gibson Whitter - Historic Accountants! Entrepreneurs of the Future showcase their skills Historic backdrop for Hampshire Chamber tourism BusinessView Solent Spring / Summer 2015 - ISSUE 3

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Page 1: Solent Business View ISSUE 3

Whats Inside:Bubble& is dreaming big

Portsmouth Hospital CharityPortsmouth’s own Vineyard

Are presentation skills essential to a 21st century business?Digital Marketing for small businesses

How Portsmouth’s businesses are generating more salesGibson Whitter - Historic Accountants!

Entrepreneurs of the Future showcase their skillsHistoric backdrop for Hampshire Chamber tourism

BusinessViewSolent

Spring / Summer 2015 - ISSUE 3

Page 2: Solent Business View ISSUE 3

Welcome to the third edition of Solent Business View.

The front cover features one of the iconic Palmerston Forts, first commissioned in 1859. A network of forts that surround Portsmouth, intended to defend the dockyard from the perceived threat of our European neighbours. It is a consequence of effective networks that we are able to defend against the threat of failure in business, build relationships and alliances with business owners and deliver our products and services to the wider community.

From advice on sales, presentation skills, on line marketing, to food and wine, the diverse range of editorials in this issue, are a testament to the energy and success that exists in Portsmouth today. I hope you enjoy reading them!

Solent Business View is distributed freely to 5000 businesses and hotels in the PO area, with a further 2500 issued by email. It can also be viewed on line at www.solentbusinessview. co.uk

If you are considering an article or advertising for our next edition then please contact us on the details below.

Editor Malcolm Archibald

WELCOME TO THETHIRD EDITION

OF THESOLENT BUSINESS

VIEW MAGAZINE

All articles proofread prior to publication by Peter Clarke of PPG Proofreading. For more information on how Peter

could help your business, visit www.ppgproofreading.co.uk

07843 304743

Magazine layout & design services www.wightpixels.co.uk

Cover PhotoPhoto supplied by Martin Harris photography

07824 331730

Contact:Tel: 0800 781 5799www.solentbusinessview.co.ukDesigned by WightPixels.co.uk

Page 3: Solent Business View ISSUE 3

www.innovationspace.org.uk023 9284 7000

What We DoInnovation Space helps new start-ups turn clever ideas into brilliant businesses, by moving them into a professional, creative and welcoming community of co-sharing, open-plan office space.

How We Do ItEverything is designed so that you can move in, set up and get running your business from day one. We do this by offering: • 24-7 access: Because starting your own company is never 9 – 5• Meeting room facilities: More professional than meeting potential clients at home • Superfast broadband: Unlike the TV adverts, we mean superfast! • Use of the premises as your registered business address: Keeping it convenient for you• A distraction free environment and network of support: Helping you focus on running your business

Support for Start-Up BusinessesOur free weekly events are designed to give start-up businesses the support and guidance they need to help them set up and run a successful venture. See our website for the full list.

What next?Discover the benefits of moving your business into Innovation Space by sending us an e-mail, giving us a call, or arranging a visit to come down and see us.

The perfect home for your business

Page 4: Solent Business View ISSUE 3

Thinking ofbooking aConference?

Grosvenor Casino Gunwharf Quays, PO1 3TZ grosvenorcasinos.com

For more information, or to discuss your requirements,please contact Tracie Sharp, Sales Manager on:02392 732277 or email [email protected]

G Casino Gunwharf Quays has a fantastic roomwhich can be hired out for your conference,training or seminar.● Up to date sound system and lighting.● Holds up to 230 theatre style and up to 100

people cabaret style.● Has its own stage, bar facilities and toilets.● Car parking included● Central to Train, Bus and Ferry links.Food and beverage requirementscan also be catered for whetherit is a buffet for 200 people or anintimate lunch for 40, whateveryour needs G Casino GunwharfQuays can tailor make a packagejust for you.

If you are not a member, then you can sign up with valid ID.You do have to be over 18.

Page 5: Solent Business View ISSUE 3
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Bubble& is dreaming big

Page 7: Solent Business View ISSUE 3

Have you ever seen good ‘ole bubble and squeak whipped into shape?

That’s quite pointedly what the team at Bubble& has done and they are dishing up their delectable creations regularly in Southsea through Hampshire Farmers’ Markets and Love Southsea Markets.

The brainchild of Rupert Smith and Marita Lietz of Emsworth, Hampshire (also known as Mr & Mrs Bubble), Bubble& has redefined The Squeak, giving it the glory it deserves. Their mission is to ensure that the world gets a taste of English food at its best, always using the highest quality local produce (their running joke is how certain they are that their egg supplier massages her chickens).

Call it gourmet, artisanal or fine food…this is simply bubble and squeak as you’ve never tasted it.

Bubble& has taken potato, cabbage and leek, shaped it into a pretty ‘cake’ and pan-fried it to perfection. They serve these ‘bubbles’ (their in-house vernacular) with creative, seasonal toppings and fillings. Absolutely everything is handmade as well as gluten-free.

“We are championing bubble and squeak as the English version of pasta, so the fun is in the toppings and fillings”, says Rupert Smith.

Imagine one of these classic bubbles with a soft poached free-range egg, smoked streaky bacon and hollandaise sauce; a Halloumi bubble with butternut squash coconut curry, crispy onions, toasted cashews and coriander; or how about a sage bubble with Szechuan-glazed free-range pork shoulder, golden beetroot and cider compôte and the world’s best crackling. Are you salivating yet?

“Call it gourmet,

artisanal or fine food,

this is simply bubble

and squeak as you’ve

never tasted it. ”

Page 8: Solent Business View ISSUE 3

www.goodwood.com/hospitality

One EstateThree world-class events

Telephone: 01243 755054 Email: [email protected]

FESTIVAL OF SPEED 25 – 28 JUNE

QATAR GOODWOOD FESTIVAL 28 JULY – 1 AUGUST

GOODWOOD REVIVAL 11 – 13 SEPTEMBER

They also offer a range of fresh bubble flavours that are designed to take home and were recipients of two Great Taste Awards in 2014 for their Shiitake Mushroom & Cheddar flavour and their Smoked Bacon flavour. Just pop these bubbles in the oven or microwave and voilà! Handmade, cherished food at your fingertips.

Marita Lietz says: “The beauty of our unique concept is the emotion it can stir up in our customers. So many people have a heartfelt opinion about bubble and squeak; in many instances, it has its place as part of a cherished childhood memory. It’s such a joy - and honour - to touch that place and watch the delight on their faces when they eat our food and let our concept really sink in.”

Alongside their regular markets around Hampshire, Bubble& participates in special events such as Victorious Festival in Southsea, the Victorian Festival of Christmas at the Portsmouth Historic Dockyard and at The Weald and Downland Open Air Museum in West Sussex.

They are also available for private hire for weddings and parties.

Bubble& is dreaming big. They see restaurants and they see bubbles in your fridge.

Go find them!

“The beauty of our

unique concept is the

emotion it can stir up

in our customers”

*Details of Bubble&’s market locations and special events can be found on their website under ‘Locations’: www.bubbleand.co.uk

Contact: [email protected]: Facebook.com/bubbleandTwitter @bubbleandmarita @bubbleandrupertInstagram @bubbleandmarita

Page 9: Solent Business View ISSUE 3

www.goodwood.com/hospitality

One EstateThree world-class events

Telephone: 01243 755054 Email: [email protected]

FESTIVAL OF SPEED 25 – 28 JUNE

QATAR GOODWOOD FESTIVAL 28 JULY – 1 AUGUST

GOODWOOD REVIVAL 11 – 13 SEPTEMBER

Page 10: Solent Business View ISSUE 3
Page 11: Solent Business View ISSUE 3

Portsmouth Hospital Charity aims to serve the patients of Portsmouth Hospitals NHS Trust by improving existing facilities and by providing additional equipment, supporting research programmes and innovation in the development of services and education to both patients and staff.

Portsmouth Hospitals NHS Trust is one of the largest acute hospital trusts in the country. We provide a full range of services to more than 650,000 people across Portsmouth, South East Hampshire and West Sussex. Most services are provided at Queen Alexandra Hospital but we also offer a range of outpatient and diagnostic facilities closer to patients’ homes.

Our hospital is home to the Wessex Renal and Transplant Unit and holds prestigious Cancer Beacon Status for our Head and Neck Cancer Services. We host the largest Ministry of Defence Hospital Unit (MDHU) in England and have the busiest maternity department on the South Coast, delivering over 6,000 babies per year.

The charity supports all of the wards and departments across the Trust. Choose Portsmouth Hospitals Charity as your charity of the year or fundraise for an area of the hospital that is close to your heart. Just contact the fundraising team and we will help find the fund that best suits you!

“Portsmouth

Hospitals NHS Trust

is one of the largest

acute hospital trusts

in the country”

Why not take part in one of our exciting organised challenges?

Brighton Marathon, 12 April 2015

Charity Skydive, 27 June 2015

London to Brighton Cycle, 6 September 2015

Great South Run, 25 October 2015

Sahara Desert Challenge, 31 October - 7 November 2015

*Registration fees and minimum sponsorships apply

For more details and to speak to a member of our team, please contact:

E: [email protected]: 02382 286000 Ext: 5927Portsmouth Hospital Charity, Fundraising Office, Queen Alexandra Hospital, Southwick Hill Road, Cosham PO6 3LY

PortsmouthHospitalsCharity

PortHospCharity

Page 12: Solent Business View ISSUE 3

Smarter business cost reduction save your business time and money on essential business spend

BCR Associates helps local businesses with smarter procurement by cutting expenditure on essential running costs. We manage the contracts on your behalf to save you money and take away the hassle of dealing with your contract administration.

No charge for our serviceYou retain 100% of savingsEntire process fully managed Wide network of reputable suppliers

Get in touch today for a no-cost no-obligation Business Cost Review to see what savings can be achieved for your business... Call 0844 692 1081 or email [email protected]

T: 0844 692 1081 W: bcrassociates.co.uk/chrislevoi E: [email protected]

Gas Electricity Telecoms Business supplies Property HR Water Insurance Finance Vehicles Rateable values Sustainability

Tel: 0845 269 4195Mobile: 07974 760699

Email: [email protected]

Let me handle the headache of paperwork & administration, leaving you time to run your business.

Credit Management: Advice and solutions for cash-flow control, financial risk and debt management

Bookkeeping and financial management service

Susan WallAccounting Services

(MIAB MICM)

Page 13: Solent Business View ISSUE 3

The only licensed riding school in PortsmouthB.H.S. & A.B.R.S. Approved

Fort Widley Equestrian Centre offers riding facilities for all ages and abilities – children and beginners especially. Learn to ride in a safe, friendly

atmosphere with instruction by BHS qualified staff. Group and private tuition available. Facilities include an outdoor manége, an indoor school (fully

floodlit with viewing gallery) and a thriving saddle club for youngsters.

Two Racewood Simulators make a great addition to the centre, and are extremely useful for the disabled and/or able bodied riders to practice on.

Equestrian Centre

Portsdown Hill Road, Cosham, Portsmouth, PO6 3LS

Fort Widley (Equestrian Centre) Tel: 023 9232 4553 Fax: 0239238 2133

e.mail: info@peterashleyactivitycentres.co.ukwww.peterashleyactivitycentres.co.uk

Page 14: Solent Business View ISSUE 3

Portsmouth’s own

Vineyard

Page 15: Solent Business View ISSUE 3

Hambledon Vineyard is becoming world-renowned for its winemaking, and particularly for its prestigious sparkling Hambledon Classic Cuvée. From humble beginnings back in 1952, Hambledon is well on its way to becoming one of the UK’s leading sparkling wine producers, having recently secured an exclusive distribution deal with highly respected fine wine wholesalers, Fields, Morris & Verdin (part of the Berry Bros & Rudd Group).

Led by managing director Ian Kellett, with a stellar team of winemaking experts on board (including one of Champagne’s leading Chef de Caves, Hervé Jestin), Hambledon Vineyard has an exciting future as it continues to go from strength to strength.

Hambledon is the oldest commercial vineyard in England, with 30 hectares of hand-pruned vines comprising of Chardonnay, Pinot Meunier and Pinot Noir. Established in 1952 by industry pioneer Major General Sir Guy Salisbury-Jones, Hambledon is closely associated with noted Champagne estate Pol Roger - Winston Churchill’s favourite. Let us show you around our beautiful vineyard which nestles on the edge of the South Downs, then we’ll guide you round our unique gravity-fed state of the art winery and our experienced staff will explain the processes involved in making sparkling wine in as much or as little detail as you would like. Our vineyard and winery tours are relaxed and informative and of course involve a tasting of our wines.

“...beautiful vineyard

which nestles on the

edge of the South

Downs.”

Page 16: Solent Business View ISSUE 3

Hambledon Vineyard is also a highly sought-after venue for business clients looking for corporate hire with a difference. Hambledon offers unique and beautiful surroundings in which to work, think and create. Perfect for lunches, meetings, training days and private parties, Hambledon’s special location is a truly inspiring place to be.

Why not stay longer and join us for an evening of fun and education. We’re delighted to announce that, as seen on BBC 2’s Food and Wine Programme, leading wine expert Joe Wadsack will be returning to the Vineyard this year to guide us through more tutored tastings of Champagne and English Sparkling Wine.

These special tasting workshops will include a dosage tasting where we will look at different levels of dosage and the effect this has on the wine. Participants will have a chance to disgorge a bottle of English Sparkling Wine and put in their own preferred level of dosage followed by finishing the bottle with a cork and wire, foil and labels.

In other words, you will get a chance to go some way to making your own bottle of fizz, for you to keep.

“highly sought-after

venue for business

clients looking for

corporate hire with a

difference.”

For more information please contact Jessica Mead 023 92 632358

or email [email protected].

Page 17: Solent Business View ISSUE 3
Page 18: Solent Business View ISSUE 3

ARE PRESENTATION SKILLS ESSENTIAL TO A

21ST CENTURY BUSINESS?

Page 19: Solent Business View ISSUE 3

We live in a world with an ever-increasing dependency on online shopping and the internet, so is there a need for you and your staff to have good presentation skills?

What do we mean by presentation skills?

Sometimes, people associate the ability to speak in public with standing up in front of large groups of people at a conference. While this is certainly one type of presentation, it’s not the only type, and it’s not that common. Presentations don’t need to be delivered to large groups.

A one to one meeting with a client or supplier is a still a type of presentation and requires many of the same skills as standing up in front of an audience.What are the key elements of an Effective Presentation?

• A clear outcome Before crafting a presentation, you should be clear about what you want your audience to do as a result of your conversation.

• An understanding of your audienceMany presenters forget that their audience (whether it be one or one hundred), are the most important element in the presentation. Taking time to think about who you are speaking to, how much they know already, and their current attitude to your topic, is essential to success.

• A clear message If your message is complex and hard to understand, or perceived by the listener as irrelevant to their needs, you are wasting your time.

• An engaging and credible deliveryThere is no point crafting a strong message, then delivering it in a hesitant and unconvincing manner. Vocal Variety, Body Language and Eye Contact all play a crucial part in the effectiveness of your communication.

Where are good presentation skills needed in modern business?

The simple answer is everywhere! Sales is probably the most obvious area, yet it’s amazing how few sales people have received any form of presentation skills training. First-line management is also an area that benefits from excellent presentation skills.

The ability to communicate with confidence and credibility is one of the key skills separating good managers from poor ones, but, few managers receive any formal presentation or communication skills training.

Finally, let’s not forget the Business Owner or CEO. These people set the lead for the whole organisation yet, judging by my experiences and the comments of their more junior staff, many are not as good at public speaking as they could be.

What are the consequences of poor presentation skills?

Many business owners grossly underestimate the consequences of a lack of presentation skills. Typically they range from lost sales to inefficient working practices and mediocre morale. Stop for a moment and ask yourself the following questions:

• What is the real cost of a lost sale? (Remembering to factor in the cost of the salesperson’s salary, car, benefits, etc.)

• How much time and money is wasted in your business every month due to poor communication?

• What are the costs of low employee morale and a lack of a clearly articulated vision?

• By how much could you increase your profitability by investing in these essential skills?

About the Author

Gavin Meikle is founder of Inter-Activ Presenting and Influencing, a Portsmouth-based communication skills consultancy that specialises in helping individuals and organisations improve their effectiveness and profitability through better communication and presentation skills.

www.inter-activ.co.ukTel 02393 071001

Page 20: Solent Business View ISSUE 3

WHY HEALTHINSURANCE?

Page 21: Solent Business View ISSUE 3

Why Health Insurance?Health insurance can give you fast access to specialists for diagnosis and helps reduce NHS waiting lists for medical care.

How does it work?If you are referred to a specialist by your GP for a new condition, that’s when you start your claim. With most health insurance policies, the insurer will pay the specialists and hospitals directly. Your policy can be reviewed annually.

What should I buy?There are literally hundreds of options with varying benefits. Speak to the health insurance specialists at Assure-U for a free review and quotations for companies and individuals, choosing from all insurers.

Why use Assure-U?We take the hassle out of buying and offer many special products and rates with a no fee service and are always on hand to administer your insurance plan.

Call: 02392 259103

www.assure-u.com

Assure U Ltd is authorised and regulated

by the FCA. Registration number 450500

Page 22: Solent Business View ISSUE 3

Digital Marketing for small businesses

Page 23: Solent Business View ISSUE 3

More and more businesses are realising the significant benefits of digital marketing (also called internet or on-line marketing) compared with more traditional methods these days. That doesn’t mean the older traditional ways are redundant, a mix of both generally works well. As with any marketing, the mix and methods that suit your business will be very dependent on your particular market, products, services, target audience, viewing platform (i.e. PC, laptop, tablet, mobile phone) etc.

Amongst the benefits, apart from it generally being cheaper so you can get more marketing for your money (one of the biggest attractions), digital marketing allows you to easily measure how it is performing, track visits, and do things like “split testing” so you can see if different content performs better than what you currently have. Any good marketing book or consultant will tell you that you need to measure the results of any marketing you do, otherwise you don’t know what works or doesn’t and so you can ditch or improve the stuff that doesn’t and obtain best results and return on your investment (ROI).

It also allows you to change things quickly and simply, unlike printed material. For example, if you have 5000 flyers printed and you see they are not working, find an error or need to add or change something, you can’t do anything about it, you have to throw them away and re-print so it can prove expensive (and wasteful). In comparison, with on-line material you can generally pause your campaign, change the material quickly and easily and start it off again.

The technology also allows easy integration of other marketing channels such as social media (such as Twitter and Facebook) with your on-line presence (website, landing pages, blog, articles) making best use of multi-channel marketing – the more channels you have the better and the more stable your marketing plan will be.

Another benefit of this is that it levels the playing field to a great extent so you can compete better against a larger range of competitors (including larger ones).

With the growing popularity of on-line marketing, more and more businesses are making more use of it which means you also have to keep a closer eye on your competition and market and do more to keep up with your competitors and ideally of course keep ahead of them.

Getting on-line is actually not that difficult these days, even if you are on a tight budget you can still make a start. If you keep it simple there is a lot you can do yourself and this can get you started – better than not having a website at all (as long as you do it properly, otherwise it might do more harm than good). Once you get a bit more established and have a bit more money to spend on your marketing, you can look at investing in a professionally designed website that is better suited to your business needs and should work better for you.

Of course, getting your website up and running is only the start of marketing your business, just making it live doesn’t mean lots of people will start visiting it and work will come flooding in. “Build it and they will come” is a myth you may have heard – they won’t !

Picture your web site (and/or blog) as the hub of your marketing plan, you need to use other marketing channels to drive traffic to it. This can be a mix of different marketing methods such as Pay-per-click advertising, social media, flyers, advertisements etc. The more channels you have the better, but you need to first understand your target customers and markets and the messages you need to get across to make it work to best effect for you.

“With the growing

popularity of on-line

marketing,

more and more

businesses are making

more use of it...”

Author detailsSteve Wood owns and runs Scalar Enterprises, based in Portsmouth, helping small businesses and SMEs in and around Hampshire with con-sultancy, web design, search engine optimisation and Internet market-ing. More on the website at www.scalarenterprises.co.uk

Page 24: Solent Business View ISSUE 3

By rethinking the way you travel for business, it is possible to save time and money. You can boost your profi tability and competitiveness by reducing car use and choosing smarter, cleaner travel for more business journeys.

If you are a small or medium sized business (SME),* our local team of advisers is ready to work with you to transform the way you travel for business. Our involvement can include:

• free support from a dedicated adviser offering tailored business travel planning

• a full appraisal of current travel needs• advice on grants and funding• activities, information and travel initiatives

for staff – for example bike loans or personal journey planning.

The benefi ts to your business

Business savings: reduced travel costs, less demand for car park spaces and better use of staff time all contribute to cost reductions.

Increased productivity: measures such as online journey planning, video conferencing and working on the move can win you back valuable work time for your employees.

Healthier, happier staff: walking and cycling reduces stress and improves staff health and wellbeing.

Improved environmental credentials: reducing your overall carbon footprint can boost the competitiveness and profi le of your business.

Did you know?

Almost half of SMEs (45%) spend more than 10% of their annual budget on business travel.

The RAC reports that company car drivers spend 11 days a year stuck in traffi c.

Source: Business Travel – Choice or Necessity, BCC and RAC (2007)

One-to-one support to help your business overcome the rising cost of transport and travel

* Eligibility: this scheme is available to organisations with less than 250 employees who are based in the South East of England.

This service is fully funded, so there is no cost to you. Places are limited – so act quickly to make sure you’ll be one of the 400 SMEs to benefi t.

Sustrans is a registered charity in the UK No. 326550 (England and Wales) SCO39263 (Scotland)

Call Andi Ramsay today on 07768 033 517, or email [email protected]

COMMERCIAL, EVENT & WEDDING PHOTOGRAPHER.

Stock Photography for commercial or editorial use,Lifestyle images to promote your business,

Events & PR shoots.

Jason Swain Photography

0787 203 9384www.Jasonswain.co.uk

Page 25: Solent Business View ISSUE 3

By rethinking the way you travel for business, it is possible to save time and money. You can boost your profi tability and competitiveness by reducing car use and choosing smarter, cleaner travel for more business journeys.

If you are a small or medium sized business (SME),* our local team of advisers is ready to work with you to transform the way you travel for business. Our involvement can include:

• free support from a dedicated adviser offering tailored business travel planning

• a full appraisal of current travel needs• advice on grants and funding• activities, information and travel initiatives

for staff – for example bike loans or personal journey planning.

The benefi ts to your business

Business savings: reduced travel costs, less demand for car park spaces and better use of staff time all contribute to cost reductions.

Increased productivity: measures such as online journey planning, video conferencing and working on the move can win you back valuable work time for your employees.

Healthier, happier staff: walking and cycling reduces stress and improves staff health and wellbeing.

Improved environmental credentials: reducing your overall carbon footprint can boost the competitiveness and profi le of your business.

Did you know?

Almost half of SMEs (45%) spend more than 10% of their annual budget on business travel.

The RAC reports that company car drivers spend 11 days a year stuck in traffi c.

Source: Business Travel – Choice or Necessity, BCC and RAC (2007)

One-to-one support to help your business overcome the rising cost of transport and travel

* Eligibility: this scheme is available to organisations with less than 250 employees who are based in the South East of England.

This service is fully funded, so there is no cost to you. Places are limited – so act quickly to make sure you’ll be one of the 400 SMEs to benefi t.

Sustrans is a registered charity in the UK No. 326550 (England and Wales) SCO39263 (Scotland)

Call Andi Ramsay today on 07768 033 517, or email [email protected]

COMMERCIAL, EVENT & WEDDING PHOTOGRAPHER.

Stock Photography for commercial or editorial use,Lifestyle images to promote your business,

Events & PR shoots.

Jason Swain Photography

0787 203 9384www.Jasonswain.co.uk

Page 26: Solent Business View ISSUE 3

How Portsmouth’s businesses are generating

more sales

Page 27: Solent Business View ISSUE 3

Portsmouth is relying on the success of its private sector businesses to create employment, arguably more so than in many parts of the UK, thanks to the loss of many MoD-related jobs here.

In turn, the City’s private sector companies are relying on the success of their sales and marketing professionals to increase the revenues that create more jobs. In the famous words of American businessman, Jim Barksdale, “Of course, nothing happens until somebody sells something.”

But there is a conundrum here. Typically, salespeople and marketing professionals are amongst the least trusted individuals in the business world.

Two people who have worked in sales and marketing for many years talk here about how they make a difference to the income-generating abilities of Portsmouth companies.

Lizz Clarke is Managing Director of Logical Creative Marketing, (LCM) and Graham Hudson runs the local offices of Sandler Training, a global organisation focused on developing sales skills.

Lizz, who has worked with over 600 companies globally remarked, “Very often when I meet a business owner for the first time, he or she is cynical about marketing people, usually because they have had some kind of bad experience being persuaded to spend a lot of money for little or no perceptible return. It’s why at LCM we nearly always start working at a strategic level, analyzing how the company is currently operating its revenue-generation, so we can see what they need to do in order to get them where they want to go. When you have a properly-researched and resourced strategy, and the company starts to implement it, it’s virtually guaranteed to generate the right sort of enquiries.”

Graham, who works with local businesses, added, “You can have all the enquiries in the world, but if you are not effective in converting them, you can waste a great deal of your precious time on business people who will never buy from you. Building trust quickly, not being the ‘typical salesperson’ and knowing when to move on, is key to sales success.”

Lizz adds: “It’s a weakness we faced ourselves until we engaged with Sandler. Graham has helped us so much in reducing wasted time and effort that we now recommend him and the Sandler system to our clients when appropriate.”

Sandler TrainingPhone: 01962 217440 E-mail:[email protected]

Lizz Clarke is at LCMPhone: 02392 847003E-mail: [email protected]

“Building trust

quickly, not being the

‘typical salesperson’

and knowing when

to move on, is key to

sales success...”

Page 28: Solent Business View ISSUE 3

Lucketts Travel are accredited members of:

01329 823755 | www.lucketts.co.uk | [email protected] |

For important events, make sure you travel in luxuryLucketts coach hire Hiring a coach for a company or group event not only offers you great convenience, comfort and value, it’s good fun too.

With our vast fleet of comfortable standard and executive vehicles ideal for any kind of event, and for groups of all sizes - you’ll be spoilt for choice!

REQUEST A QUOTATIONCall 01329 248484 today for your free no obligation quotation

WE CAN HELP YOU WITH:

Luxury coaches for corporate travel

Staff transportation schemes

Short and long term contract hire

University transport and inter site services

Bespoke private hire packages – create your own

itinerary or let us do it for you!

So the next time you need to travel in style, speak to Lucketts – we’re the coach hire experts.

To find out more about our coach hire services, contact Brian Langford:

01329 [email protected]

Strategic Planning, Profits Review, VAT and Tax Advice,

Accounts, Business Advice, Payroll Operation and Advice

Avenue  Business  Services  Tel  Colin  on:  01489  885555  

Mobile:  07889  895602  Email:  cb@avenue-­‐bs.com  

Your problems, my speciality – free initial consultation

Page 29: Solent Business View ISSUE 3

Lucketts Travel are accredited members of:

01329 823755 | www.lucketts.co.uk | [email protected] |

For important events, make sure you travel in luxuryLucketts coach hire Hiring a coach for a company or group event not only offers you great convenience, comfort and value, it’s good fun too.

With our vast fleet of comfortable standard and executive vehicles ideal for any kind of event, and for groups of all sizes - you’ll be spoilt for choice!

REQUEST A QUOTATIONCall 01329 248484 today for your free no obligation quotation

WE CAN HELP YOU WITH:

Luxury coaches for corporate travel

Staff transportation schemes

Short and long term contract hire

University transport and inter site services

Bespoke private hire packages – create your own

itinerary or let us do it for you!

So the next time you need to travel in style, speak to Lucketts – we’re the coach hire experts.

To find out more about our coach hire services, contact Brian Langford:

01329 [email protected]

Page 30: Solent Business View ISSUE 3

Gibson WhitterHistoric Accountants!

Page 31: Solent Business View ISSUE 3

Gavin Whitter, Director of Gibson Whitter, Chartered Accountants and Chartered Tax Advisers, has had an exceptionally busy and successful three years. Here, Gavin explains what drew him to volunteer his time as a cultural, charity Trustee.

In 2012, he co-founded a boutique firm of Chartered Accountants achieving rapid growth (averaging 40% a year) and a short-listing for a National Practice Excellence Award in late 2014.

As head of the firm’s specialist charity division, he takes an active interest in the voluntary sector and joined the Board of the Royal Marines Museum in 2005.

Gavin’s interest in the Royal Marines began when he discovered that his late Grandfather was a Royal Marine Commando in WWII so he leapt at the chance of getting involved.

Much has been learnt from working with the Royal Marines and this has undoubtedly helped Gavin to achieve his business success. He takes inspiration from the Commando Spirit and seeks to apply this in his business dealings. “Cheerfulness in the face of adversity” has certainly been useful to keep in mind!

An opportunity arose to apply to join the Board of Trustees of the National Museum of the Royal Navy (NMRN) last year and, after being interviewed, Gavin was formally accepted to the Board of the National Museum in January.

The NMRN has a simple Vision, ‘to be the world’s most respected Naval Museum, underpinned by a spirit of enterprise and adventure.” Hampshire-based members of the museum include the Royal Marines Museum, The Royal Navy Submarine Museum and Explosion Museum of Naval Firepower, both in Gosport, and the National Museum of the Royal Navy in Portsmouth Historic Dockyard.

The Museum has a national remit with members including The Fleet Air Arm Museum, Yeovilton, HMS Caroline, Belfast and HMS Trincomalee, Hartlepool. It also holds many of the attractions in the Historic Dockyard, including HMS Victory and the soon to be opened Gallipoli veteran HMS M.33

The NMRN is entering an extremely interesting, but very challenging, period. There is the planned move of the Royal Marines Museum into the Historic Dockyard, combined with an innovative project to open the wider collection to the public as part of the “Sea More” project – work which is truly transformative. This will need to secure approximately £4 million of matched funding as part of the total project cost of £15m. Additionally, ever more parts of our Royal Navy heritage need to be preserved.

All this is in the context of a challenging economic environment and pressure on Government budgets. Strong financial stewardship and commercial acumen are key to guiding the National Museum and Gavin felt he had the necessary skills to complement the existing Board expertise. He seized the opportunity to support such an important part of the Portsmouth community, which also has an enduring national impact.

Gavin tends to like artefacts that tell the human story of the history. Currently, his favourite is the spoof “Blair–Bush Project World Domination Tour 2003” T-shirt, which can be seen in the “HMS Hear my Story” exhibition.

Further information www.nmrn.org.uk

“The NMRN is

entering an extremely

interesting, but very

challenging, period...”

Page 32: Solent Business View ISSUE 3

NETWORKINGMEETINGS

‘Are you looking to make new contacts, share experiences and create new business relationships in 2015?’

If so, join us for our Networking Meetings, brought to you by ‘South Coast Networks’.

South Coast Networks meet at 7.00 am every 2 weeks,on a Thursday, at the Queens Hotel in Southsea.

A great venue for businesses in Portsmouth and the surrounding area to createand identify sales opportunities with like minded companies, all businesses welcome,

from sole traders to large corporations.

Your perfect venue for success in 2015

We have special guest speakers ready to give you their key pointers for success in 2015.

Free parking, tea and coffee on arrival, full English breakfast in the beautiful Queen’s Hoteldining room. A chance to give your very own 60 second sales pitch, open networking,

advice and support from experienced business professionals.

Just £12 on the day*. No joining fees . No yearly membership.

Visit our facebook page for latest meetings www.facebook.com/PortsmouthNetworks

Page 33: Solent Business View ISSUE 3

Are you reading this? So are your next customers! Flyer distribution from just £20 per 1,000

Interested?

Call 0800 781 5799www.PortsmouthFlyers.co.uk

Page 34: Solent Business View ISSUE 3

Entrepreneurs of the Future showcase their skills

Email:  [email protected] Web: www.portsmouthtrailers.co.uk Tel:  0800 781 5799 Mob: 07809 683877

 

Portsmouth Trailers can offer you a unique opportunity to promote and advertise your company and services right across the Portsmouth and surrounding areas.

We have a number of fantastic mobile trailers, all offering a 14ft wide by 8ft height advertising area, which stand out from the crowd.

They represent an excellent source of advertising your company and products to thousands of people.

There a number of high profile, high visibility positions around Portsmouth which I would be happy to discuss, or we can discuss possible alternative tailored sites for you.or we can discuss possible alternative tailored sites for you.

The cost to advertise on these trailers is £150 per week, but I have a special introductory offer, so you can have the trailer for just £100 per week. (minimum period is 4 weeks)

The only other cost is the production and installation of the adverts on the Trailer. These retail at £150 for one side coverage or £250 for the both sides to be covered.

Portsmouth Trailers

Page 35: Solent Business View ISSUE 3

On Tuesday 3rd March, students from across South Downs College, Waterlooville, gathered to take part in the Young Enterprise day. Young Enterprise is a lottery funded scheme which aims to maximise the employability, and entrepreneurial skills of young people.

Leading and presenting the event was Tina Braithwaite, regional manager of Young Enterprise, who said ‘Young Enterprise gives young people a wonderful opportunity for students to develop the eight employability skills that we know businesses across the country are looking for, in a fun, engaging and laid-back environment.

The day included speeches on employability and entrepreneurship, and the students first were tasked with pitching a Dragons Den scenario based upon a business given to them. Following this, the ‘Tenner Challenge’ was introduced, where students with credible business plans were given £10 each and three weeks to cultivate as much profit as possible.

The event itself was planned and executed by a group of five second year Level 3 BTEC Business students, Jemima Byford, Andy White, Olivia Cowell, Courtney Huskinson and Millie White, who said “These are business owners who have got a huge amount of experience and for students to have the opportunity to speak to them is invaluable”

Dom Thompson, one of the lecturers driving the event remarked “Practical skills are what are in demand - employers are telling us that. Today enabled vocational events managers to work with budding entrepreneurs to give them the opportunity to pitch in front of industry experts - the feedback was quite exceptional”

“Practical skills are

what are in demand -

employers are telling

us that...”

Entrepreneurs of the Future showcase their skills

Page 36: Solent Business View ISSUE 3

Tel: 02392 666666Taking you there, Taking you home

8 & 9 August 2015Newchurch, Isle of Wightwww.wightlink.co.uk/80s

PORTSMOUTH PYRAMIDS CENTRE Saturday May 2nd. Doors open at 9pm with the ‘StereoTypes’ playing a set. Then a DJ will play 70’s, 80’s and 90’s dance music till 2am.

Entry £10£7.00 if you LIKE our facebook page. facebook.com/oldeskooldisco or go to Eclipse Hair Salon, 219 Milton Road, Southsea, Portsmouth, to buy tickets for £5.00.

OLDESKOOL.CO.UK

PORTSMOUTH PYRAMIDS CENTRE, 2ND MAY

9PM - 2AM

DRESS TO

IMPRESS

70’s - 80’s - 90’s

DISCO

Oldeskool presents...

Disco Night70’s 80’s 90’s classics

oldeskool-flyer-02.indd 1 12/03/2015 08:22

Page 37: Solent Business View ISSUE 3

Tel: 02392 666666Taking you there, Taking you home

8 & 9 August 2015Newchurch, Isle of Wightwww.wightlink.co.uk/80s

PORTSMOUTH PYRAMIDS CENTRE Saturday May 2nd. Doors open at 9pm with the ‘StereoTypes’ playing a set. Then a DJ will play 70’s, 80’s and 90’s dance music till 2am.

Entry £10£7.00 if you LIKE our facebook page. facebook.com/oldeskooldisco or go to Eclipse Hair Salon, 219 Milton Road, Southsea, Portsmouth, to buy tickets for £5.00.

OLDESKOOL.CO.UK

PORTSMOUTH PYRAMIDS CENTRE, 2ND MAY

9PM - 2AM

DRESS TO

IMPRESS

70’s - 80’s - 90’s

DISCO

Oldeskool presents...

Disco Night70’s 80’s 90’s classics

oldeskool-flyer-02.indd 1 12/03/2015 08:22

Historic backdrop for Hampshire Chamber tourism

Disruptive change in the holiday and leisure sectors was highlighted by an internationally renowned tourism policy expert addressing business leaders in Portsmouth.

Ken Robinson CBE, Chairman of the partnership organisation Tourism South East, said the internet was increasingly revolutionising consumer habits and business practices.

And he told the Hampshire Chamber of Commerce dinner that tourism was set for an ‘explosion in growth’ as more people across the world acquired sufficient time and money to travel.

Mr Robinson was speaking to an invited audience of more than 40 chief executives and senior directors at the Mary Rose Museum, one of Hampshire’s most successful visitor attractions.

Pointing to the ways we research and choose our holidays, he said travel agencies, printed brochures and star ratings were rapidly giving way to online booking, consumer reviews and other user-generated information.

Mr Robinson highlighted the tourism sector’s importance to Hampshire’s economic growth saying museums, attractions, hotels and other providers should work together to champion their areas. He added: “That doesn’t always come naturally as many will see themselves as being mutually competitive but I believe it is absolutely essential.”

The speech included a call for government to do more to support tourism so that the UK could compete more strongly with other countries.

Hampshire Chamber Chief Executive Stewart Dunn said: “Ken gave us a fascinating talk, making the point well that tourism locally, nationally and internationally is a vital part of the economy and deserves to be supported.”

“...tourism locally,

nationally and

internationally

is a vital part of

the economy and

deserves to be

supported.”

For more information on future Chamber events visit www.hampshirechamber.co.uk

Page 38: Solent Business View ISSUE 3

Solent Business View magazine Introducing the A4, high quality, glossy, business magazine delivered free to businesses across Portsmouth and the surrounding areas, filled with articles and features, from around the business community. This magazine fills the obvious gap between the Residential Directories and the Business Pages, with up to date business information from around Hampshire, plus opportunities to advertise your business locally to your business neighbours. The distribution is 5,000, hand delivered to businesses and hotels, all around the PO Postcode and it will also be delivered by email to a further 2,500 businesses.

Size/Position Full Price 4th Edition Discount Price

Full Page £400 £300

Half Page £250 £200

Quarter Page £150 £125

Back Cover £700 £500

Page 3 £500 £400

Page 5 £450 £350 If you book 2 editions in advance you will be offered a space for an editorial.

Advert Design £150 £100

A5 Flyer Insertion £250 £200

A5 Flyer Printing £200 £150

A5 Flyer Design £150 £100

Issue

Booking Deadline Artwork Deadline Distribution

Autumn/Winter 2015 September October November Advertising Sales Contact: [email protected] Office: 0800 781 5799 Mobile: 07809 683877

Check out www.solentbusinessview.co.uk for the online version

Business Builders Fareham-Solent welcomes all business owners to a structured yet informal breakfast meeting every two weeks, on alternate Thursdays, at the Holiday Inn, Cartwright Drive, Fareham, PO15 5RJ.

There are no joining or annual fees. Our purpose is to share ideas and expertise from a wide variety of mar-kets and put those ideas into practice helping us to reach our business goals. We also have some fun along the way!

Business Builders was formed with a core of like minded business owners who were keen to network in a friendly, straightforward, no-strings-attached way, being allowed to form business alliances with people they met, liked, knew and trusted.

There are 460 plus businesses on the Business Builders LinkedIn Group with over 40 attending the meet-ing every two weeks. It makes for a truly dynamic meeting with an opportunity for everyone to pitch their businesses, enjoy open networking over a big breakfast and always receive a relevant presentation from our guest speakers.

Contact; www.businessbuildersfareham.co.uk

Page 39: Solent Business View ISSUE 3

Solent Business View magazine Introducing the A4, high quality, glossy, business magazine delivered free to businesses across Portsmouth and the surrounding areas, filled with articles and features, from around the business community. This magazine fills the obvious gap between the Residential Directories and the Business Pages, with up to date business information from around Hampshire, plus opportunities to advertise your business locally to your business neighbours. The distribution is 5,000, hand delivered to businesses and hotels, all around the PO Postcode and it will also be delivered by email to a further 2,500 businesses.

Size/Position Full Price 4th Edition Discount Price

Full Page £400 £300

Half Page £250 £200

Quarter Page £150 £125

Back Cover £700 £500

Page 3 £500 £400

Page 5 £450 £350 If you book 2 editions in advance you will be offered a space for an editorial.

Advert Design £150 £100

A5 Flyer Insertion £250 £200

A5 Flyer Printing £200 £150

A5 Flyer Design £150 £100

Issue

Booking Deadline Artwork Deadline Distribution

Autumn/Winter 2015 September October November Advertising Sales Contact: [email protected] Office: 0800 781 5799 Mobile: 07809 683877

Check out www.solentbusinessview.co.uk for the online version

Page 40: Solent Business View ISSUE 3

Tel: 023 9279 9322Email: [email protected]

41A West Street, Havant, Hampshire. PO9 1LA

southcoastexecutivetravel.co.uk

• Account Management• Airport Transfers• Meet & Greet

• Uniformed Drivers• Weddings• Courier Services

• Days Out• Local & Long Distance Travel• Cruise Terminal Transfers

South Coast Executive Travel provides executive and chauffeur services to a range of corporate and executive clients. Operating from the Havant area in Hampshire, our services are available across the south coast and we offer executive hire for local and long distance travel within the UK. We have an excellent reputation for quality and reliability and provide a professional service using only top of the range executive vehicles as we strive to become ‘Best In Class’ within the private hire industry.