Sold Space Programs (continued) Only Copy Trade · 2015. 4. 1. · Ontario Superstars/ Popular Pick Program ... This guide is printed on 100% recycled paper. By the LCBO’s Print

•DisplayTableEdition•DeepDiscountLTOoffersweeks2,3&4•FourturnsonPromo&MixedDrinkFixture•AllSoldSpaceprogramsineffectbyJan.6

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PT11: JAN

UA

RY 3 - 31, 2010

Table of Contents

SHO

P & SAVE EVEN

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MARKETING & PRODUCT GUIDEIn-store Music . . . . . . . . . . . . . . . . . . . . . . . . .2

Thematic Signage . . . . . . . . . . . . . . . .3 End Aisles 13, 14, 15 . . . . . . . . . . . . . . . . . .5

Shop & Save Event . . . . . . . . . . . . . 11 Overview . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Free Standing Insert Distribution . . . . .12 Participating Products . . . . . . . . . . . . . . .13 Pole Top Signs & Shelf Talkers . . . . . . .14

Promotional Fixture (LTOs) . . . . . . 15Mixed Drink Fixture (LTOs) . . . . . . 19goLOCAL - VQA End . . . . . . . . . . . . 21Participating Stores . . . . . . . . . . . . 23Pod Display . . . . . . . . . . . . . . . . . . . 31Corporate Promotional Programs . 33 Ontario Superstars/ Popular Pick Program . . . . . . . . . . . . . . . .34 Value Wine from Spain - Mixed Drink Fixture . . . . .35 Premium/Specialty Beer Program . . . . .36

Special Events . . . . . . . . . . . . . . . . . 37Sold Space Programs . . . . . . . . . . . 39 End Aisle Display – Brands . . . . . . . . . . .40 Regular Shelf Extenders . . . . . . . . . . . . . .42 Discovery Shelf Extenders . . . . . . . . . . . .45 Community Shelf Extenders . . . . . . . . . .45 Green Extender . . . . . . . . . . . . . . . . . . . . .45 IMAGE Shelf Talker . . . . . . . . . . . . . . . . .46 Limited Time Offers . . . . . . . . . . . . . . . . .47

Sold Space Programs (continued) Deep Discount LTOs . . . . . . . . . . . . . . . .51 Value Added Program . . . . . . . . . . . . . . .52 AIR MILES® Reward Miles . . . . . . . . . . .54 Bundling AIR MILES® Reward Miles . .58 Necktags . . . . . . . . . . . . . . . . . . . . . . . . . . .59

Display Table Participating Stores . 62Merchandising Display Table Guidelines . . . . . . . . . . . . . . . . . . . . .63

Display Table Themes . . . . . . . . . . . . . . .63Product Orders . . . . . . . . . . . . . . . . . . . . . .63Product Placement . . . . . . . . . . . . . . . . . . .64Nesting Table Baskets . . . . . . . . . . . . . . .64Market Place Fixtures . . . . . . . . . . . . . . . .65

Nesting Tables Nesting Table Theme Location . . . . . . . .66 Nesting Table Map . . . . . . . . . . . . . . . . . .67 Theme: SHOP & SAVE EVENT . . . . . . .68 Theme: goLocal . . . . . . . . . . . . . . . . . . . . .70 Theme: Great Value Beer . . . . . . . . . . . . .71 VINTAGES – January 9th Release . . . . . .72 VINTAGES – January 23rd Release . . . .73

Promo Tables Promo Table Theme Location . . . . . . . . .74 Promo Table Map . . . . . . . . . . . . . . . . . . .75 Theme: Comfort Zone . . . . . . . . . . . . . . . .76 Theme: Pints & Popcorn . . . . . . . . . . . . . .76 Theme: Winter Cheer . . . . . . . . . . . . . . . .77 Theme: Budget Bubbly . . . . . . . . . . . . . . .77

Store Floor Plans . . . . . . . . . . . . . . 78

PT11: January 3 - 31, 2010

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This guide is printed on 100% recycled paper.By the LCBO’s Print Digital Copy Centre (Dept. 890)

Quest ionsCal l the IMAGE Hotl ineat (416) 365 - 5932

French Language ServicesIn accordance with the Ontario French Language Services Act, the LCBO provides French language services (FLS) in stores located in or serving designated areas of Ontario.

French language services refers to any service or process offered to the public by LCBO store employees in designated areas. This includes customer service, publications, signage, etc.

Designated stores are located in designated areas that have been chosen to provide verbal over-the-counter French language services. Lists of FLS locations can be obtained on the LCBO Portal or from the French Language Services Department.

Also, FLS designated stores should display bilingual category signs. In addition these stores should also display bilingual operational signs. The category signs are printed on both sides, one side is unilingual English and the other side is bilingual English and French. The designated stores should have bilingual operational signs. If you have questions regarding bilingual category or operational signs, please contact the Image Hotine.

Reference tools:Administration manual: AM-0102-01, French language services guidelines. LCBO Portal: Executive office, FLS department, list of designated stores. French Language Services Department: 416-365-5909

PRODUCTS Featured in FSI with LTOs in Effect January 11 - 17

LCBO# 58677 • XOXO Pinot Grigio Chardonnay • 750 mL

LCBO# 95315 • Wiser's Small Batch • 750 mLLCBO# 123083 • Appletini • 4x330 mLLCBO# 158220 • Lamb's Black Sheep Spiced Rum • 750 mL

LCBO# 349860 • Yvon Mau Cabernet Sauvignon • 750 mL

LCBO# 451161 • Cuervo Gold • 750 mLLCBO# 622837 • Sterling Vintner's Merlot • 750 mL

LCBO# 681411 • Sleeman Honey Brown • 6x341 mL

LCBO# 36483 • Torres Gran Coronas Cab. Sauv. Reserva (V) • 750 mLWee

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FSI

PRODUCTS Featured in FSI with LTOs in Effect January 18 - 24

LCBO# 828 • Folonari Valpolicella • 750 mLLCBO# 17384 • Sauza Silver • 1140 mLLCBO# 97113 • Barefoot Cellars Cabernet Sauvignon • 750 mLLCBO# 110056 • Absolut Vodka • 750 mLLCBO# 125054 • Palm Bay Pineapple Mandarin Orange Spritz • 6x355 mLLCBO# 469262 • Gosser Beer • 500 mLLCBO# 500538 • Captain Morgan Spiced Rum • 1140 mL LCBO# 591719 • Pelee Island Eco Trail Chard. Auxerrios VQA • 750 mLLCBO# 337238 • Concha y Toro Marques De Casa Concha Cab. Sauv. (V) 750 mL

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FSI

PRODUCTS Featured in FSI with LTOs in Effect January 25 - 31LCBO# 7880 • Johnnie Walker Black Label • 750 mLLCBO# 32946 • Naked Grape Shiraz Cask • 3000 mLLCBO# 94219 • Wyndham Estate Bin 515 Shiraz Viognier • 750 mLLCBO# 116954 • Le Piat D’or Rouge • 1500 mLLCBO# 177808 • Appleton Estate V/X Rum • 750 mLLCBO# 394536 • Bitburger • 500 mLLCBO# 550715 • Forty Creek • 750 mLLCBO# 627257 • Mott’s Caesar Original • 12x355 mLLCBO# 256552 • Cave Spring Estate Chardonnay (V) • 750 mL

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FSI

Note: The retail group will provide guidelines for ordering and managing inventory.

Note: Week 1 of the “SALE” is during Week 2 of the P11 promotion.

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Build one Discretionary Blockpile. Products will turn each week.

If a participating product is not listed, Store Managers are not

required to bring it in. At their discretion, Store Managers may

order products for the promotion (1-in/1-out rule does not apply).

Stores can merchandise other products on LTO at the Store

Manager’s discretion.

Display the generic SHOP & SAVE EVENT sign if the store runs out

of inventory of the featured products.Bloc

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les

ALL STORES (EXCEPT MINIS)Do not build near other Sold Space Programs (Hero or Pod Displays)

January 3 - 10

Merchandise with products on LTO, at

Store Manager’s discretion.

January 11 - 17

Merchandise with products featured in the

“Week 1” FSI.

January 25 - 31January 18 - 24


“Week 2” FSI.


“Final Week” FSI.

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Promotional Turn 11: Shop & Save Event2

P11 Music

What could possibly be better on a January day than some hot tunes?

For P11, we feature a fun and lively mix of rock ‘n’ roll, disco, ‘80’s new wave, 50’s classics, reggae, 90’s hip hop, TV & sports songs - you name it. A little something for everyone, guaranteed to ‘shake your groove thing’. So look out - January’s forecast is warm and sunny!

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Thematic Signage

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Thematic Signage

Continued

Component Installation

End Aisle Backer Cards

Dimensions:30” w x 24” h

End Aisle Product Re-order CodeGeneric Shop & Save 10110-501 Carlsberg/Kronenbourg 1664 10110-012 Bacardi/Russian Prince/Bombay Sapphire 10110-023 Carlo Rossi 10110-034 Premium Wild Vines 10110-044 Standard Generic 10110-045 Alberta Pure/Alberta Premium/Banff Ice 10110-056 Hochtaler/Domaine D'Or 10110-067 Coors light 10110-078 Premium Prince Igor & Extreme 10110-088 Standard Generic 10110-089 Premium Cono Sur Tocornal 10110-099 Standard Concha y Toro Frontera 10110-0910 Pure Gold/ Mountain Rock 10110-1011 Black Velvet/Schenley OFC 10110-1112 Premium Lakeport 10110-1212 Standard Generic 10110-1213* Naked Grape/Sawmill Creek 10110-1314* Lamb's 10110-1415* Palm Bay 10110-1516 Trapiche 10110-1617 El Dorado 10110-1718 Pabst Blue Ribbon/Maclays Pale Ale/Tecate 10110-1819 Colio 10110-1920 Danzka 10110-20

Generic Backer card Branded Backer card(sample)

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Marketing & Product Guide 5

End Aisle 13, 14 and 15 feature products with deep discount LTOs. The deep discount LTOs are only in effect for one week of the promotion. The Backer Cards for these ends are being produced double sided. Stores participating in the Sold Space End Aisle program need to flip the backer cards during the appropriate week:

LCBO # Description FormatLTO

(Period) LTO

(1 Week)Display Pop out

End Aisle Location

158220 Lamb's Black Sheep Spiced Rum 750 mL - $3.30 Week 2 14125054 Palm Bay Pineapple Mandarin Orange Spritz 6 x 355 mL $0.50 $1.50 Week 3 1532946 Naked Grape Shiraz Cask 3000 mL $4.00 $6.05 Week 4 13

See pages 13-22 for more details on the Shop & Save event promotional support.End Aisle Backer Cards# 10110-13


End Aisle 13FLIP TO SALE SIDE (with pop out) DURING WEEK 4 OF THE PROMOTIONDisplay Front of sign (without pop up) weeks 1, 2, 3

End Aisle Backer Cards# 10110-14



End Aisle Backer Cards# 10110-15



There is a pop out (the orange sales tag) on the back of the Backer Cards for End Aisles 13, 14 & 15 that highlights the deep discount offer. When the back of the card is displayed, please ensure the pop out is pulled out and in front of the frame. There are two folding tabs that should be pushed in to ensure the orange tag remains popped out.

Thematic Signage

Continued

frontdisplay week 1, 2 & 3



Backdisplay week 4

Backdisplay week 2

Backdisplay week 3

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Component Installation Re-order Code Images

Hero DisplayBanner Stand Insert


Hero Display

Budweiser

# 10112-41

Pricer Cards


Hero Display # 10112-42

2 Versions

ThematicBanner Stand Insert


Metal Thematic Banner Stand(front of store)

# 10112-46

Backlit / Tasting Bar Sign

Dimensions:21 15/16” w x 32 9/16” h

Tasting Bar

or

Backlit Sign Holder

# 10112-51

Thematic Signage

Continued

Note:Hero Display Signs &Promo Fixture SignsShip in the same package

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Power Aisle Banner


Alternate signs down aisle

FRONT: Shop & Save (clockwise)

BACK: Shop & Save (counter clockwise)

# 10111-11

Perimeter Banner


Alternate signs around store

FRONT: Bonus AIR MILES

BACK: Super Savings

# 10111-01

Thematic Transparency

Dimensions:28.5” w x 28.5” h

Install in the light box closest to the main doors of the store. Alternate signs around store

1. Bonus AIR MILES

# 10113-01

Thematic Transparency

Dimensions:28.5” w x 28.5” h

2. Super Savings # 10113-02

Value Shelf Talkers


Install in front of products throughout the store at the manager’s (or designate’s) discretion. Versions: • Great Buys under $10 • Great Buys under $15 • Great Buys under $20 • Great Value

# 10115-41

Thematic Signage

Continued

front

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Exterior Banner

Dimensions:Banner: 43” w x 87” h

Install on outside of your store.

# 10112-31

Window Showcard


FRONT: Shop & Save

BACK: Shop & Save

# 10112-01

Exterior Transparency


Store 528 Only

Install on outside of your store.

# 10113-11

Thematic Signage

Continued

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Thematic Signage

Continued

Power Aisle Banner

Perimeter Banner

External Signage

front Back front Back

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Thematic Signage

Continued

Component Code Notes:Mixed Drink Poster 10114-11 Bodegas Castano La Casona MonastrellMixed Drink Poster 10114-12 Front: Shop & Save Event (generic) Back: Week 1Mixed Drink Poster 10114-13 Front: Week 2, Back: Final WeekMixed Drink Drum Sign 10114-16 Bodegas Castano La Casona MonastrellMixed Drink Drum Sign 10114-17 Super SavingsMixed Drink Drum Sign 10114-18 This Week OnlyOn shelf 10117-01 LTO Shelf TalkersOn shelf 10117-02 AIR MILES® Shelf TalkersOn shelf 10117-03 New Product Shelf TalkersOn shelf 10117-04 BBAM Shelf TalkersOn shelf 10117-05 IMAGE Shelf TalkersOn shelf 10117-11 Thematic printed pricer cardsOn shelf 10117-12 Thematic regular extender stripsOn shelf 10117-13 Thematic community extender stripsOn shelf 10117-14 Thematic discovery extender stripsOn shelf 10117-15 Thematic blank shelf talkers (bundle of 50)On shelf 10117-16 Thematic blank pricer cards (bundle of 50)On shelf 10117-17 Thematic blank extender strips (bundle of 15)On shelf 10117-18 Go Green Extender Ontario Wine Superstars – Full Kit 10118-01 Superstar complete kitOntario Wine Superstars Popular Pick 10118-02 Shelf Talkers & Popular PickOntario Wine Superstars 10118-03 Superstar Shelf Talkers onlyPromo Fixture Sign (short) 10102-61a This Week Only - Week 1 (Generic Shop & Save)Promo Fixture Sign (short) 10102-61b This Week Only - Week 2 (with popup)Promo Fixture Sign (short) 10102-61c This Week Only - Week 3 (with popup)Promo Fixture Sign (short) 10102-61d This Week Only - Final Week (with popup)Promo Fixture Sign (long) 10102-62a This Week Only - Week 1 (Generic Shop & Save)Promo Fixture Sign (long) 10102-62b This Week Only - Week 2 (with popup)Promo Fixture Sign (long) 10102-62c This Week Only - Week 3 (with popup)Promo Fixture Sign (long) 10102-62d This Week Only - Final Week (with popup)Promo Fixture Shelf Talkers (Week 2) 10102-63 9 versions (1 per sku)Promo Fixture Shelf Talkers (Week 3) 10102-64 9 versions (1 per sku)Promo Fixture Shelf Talkers (Final Week) 10102-65 9 versions (1 per sku)New Pod - Fish Hoek - 2 skus 10114-21 Flat MerchandiserHot Pod - Smirnoff - 4 skus 10114-22 Cross MerchandiserPremium Pod - Russian Standard - 2 skus 10114-23 Flat MerchandiserShop & Save Pod Pricer Card Kit 10114-67 8 Versions (1 per sku)

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Shop & S ave Event

Promotional Support&

Advertising

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Shop & Save Event Promotional Support

Dates and Advertising Support

Overview

The Shop & Save Event will drive traffic to stores during a traditionally slow period. Customers will be drawn to the store by products being featured with deep discount LTOs in three Free Standing Inserts and radio ads. Nine different products (including a VINTAGES product) will be featured in weeks 2, 3, & 4 of the promotion.

Promotional Turn 11 Fiscal Period Calendar Start FSI Drop Dates End

Week 1 - Products Week 41 Jan. 3 No FSI Jan. 10

Week 2 - Products Week 42 Jan. 11 Jan. 12-14 Jan. 17



The products will be promoted in store:• On the Promotional Fixture (see page 16).• On one of the Mixed Drink Fixtures (see pages 19)• With a blockpile floor display built around a pole (see pages 14).• With perpendicular shelf talkers in front of the participating products in their regular

on shelf position (see pages 14).

Some of the participating products are also featured on End Aisles 13, 14 and 15.

Free Standing Insert Distribution

The Free Standing Inserts will appear in the below publications:

• Globe & Mail • Toronto Star • Ottawa Citizen • Toronto Sun • Ottawa Sun • London Free Press • Hamilton Spectator • Windsor Star • Kingston Whig-Standard

• Sudbury Star • Kitchener-Waterloo Record • Barrie Advance • Thunder Bay Chronicle • North Bay Nugget • Timmins Times • Peterborough This Week • Sault St Marie Star

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13


Participating Products - NOTE: WEEK 1 of the “SALE” is Week 2 of the P11 Promotion

January 3 to 10 - Products on LTO (chosen at Store Manager’s discretion).

Select eight to ten products on LTO, at the Store Manager’s discretion (if possible include one VINTAGES Product on LTO). Sign with shelftalkers printed with the Web dSign Application on the generic Shop & Save stock (reorder #10117-15).

January 11 to 17 - Products featured in WEEk 1 OF SALE Free Standing Insert

LCBO # Description Format Price*LTO

(Period)LTO

(Week 2)Final

Price*58677 XOXO Pinot Grigio Chardonnay 750 mL $9.95 $1.50 $8.4595315 Wiser's Small Batch 750 mL $28.95 $5.00 $23.95123083 Appletini 4x330 mL $7.40 $1.45 $5.95158220 Lamb's Black Sheep Spiced Rum 750 mL $25.95 $3.30 $22.65349860 Yvon Mau Cabernet Sauvignon 750 mL $8.95 $1.00 $1.50 $7.45451161 Cuervo Gold 750 mL $35.95 $4.00 $31.95622837 Sterling Vintner's Merlot 750 mL $14.95 $2.00 $12.95681411 Sleeman Honey Brown 6x341 mL $10.95 $1.00 $9.9536483 Torres Gran Coronas Cabernet Sauvignon Reserva 750 mL $18.95 $3.00 $15.95

January 18 to 24 - Products featured in WEEk 2 OF SALE Free Standing Insert


(Period)LTO

(Week 3)Final

Price*828 Folonari Valpolicella 750 mL $13.95 $2.00 $11.9517384 Sauza Silver 1140 mL $47.50 $2.55 $4.55 $42.9597113 Barefoot Cellars Cabernet Sauvignon 750 mL $9.95 $2.00 $7.95110056 Absolut Vodka 750 mL $24.95 $2.30 $22.65125054 Palm Bay Pineapple Mandarin Orange Spritz 6x355 mL $10.45 $0.50 $1.50 $8.95469262 Gosser Beer 500 mL $2.10 $0.25 $0.25 $1.85500538 Captain Morgan Spiced Rum 1140 mL $38.45 $4.30 $34.15591719 Pelee Island Eco Trail Chardonnay Auxerrios VQA 750 mL $9.95 $1.00 $2.00 $7.95337238 Concha y Toro Marques De Casa Concha Cab. Sauv. 750 mL $19.95 $3.00 $16.95

January 25 to 31 - Products featured in FINAL WEEk OF SALE Free Standing Insert


(Period)LTO

(Week 4)Final

Price*7880 Johnnie Walker Black Label 750 mL $45.95 $6.00 $39.9532946 Naked Grape Shiraz Cask 3000 mL $36.00 $4.00 $6.05 $29.9594219 Wyndham Estate Bin 515 Shiraz Viognier 750 mL $15.95 $3.00 $12.95116954 Le Piat D'or Rouge 1500 mL $15.95 $3.00 $12.95177808 Appleton Estate V/X Rum 750 mL $25.45 $2.80 $22.65394536 Bitburger 500 mL $2.30 $0.40 $0.40 $1.90550715 Forty Creek 750 mL $24.45 $1.80 $22.65627257 Mott's Caesar Original 12x355 mL $31.15 $1.50 $4.70 $26.45256552 Cave Spring Estate Chardonnay 750 mL $18.95 $2.00 $16.95

* Price subject to change.

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Poletop Sign Install Week 1(Week 41)

#10115-51


#10115-52


#10115-53


#10115-54

Pre printed Shelf Talkers Use Perpendicular Shelf Talker Clips in front of products in their regular on-shelf position.Use regular clips on Promo Fixture, Mixed Drink Fixture

Week 2 - #10102-63Week 3 - #10102-64Week 4 - #10102-65

Sold Out Stickers 1 version, 50 per store to all stores.If a product on an End Aisle sells out, cover the offer on the backer card with a sticker.

Not available for re-order


Components

Note:Do not discard any signage until the end of the promotion. The generic signs may need to be reused if stores run out of inventory of the featured products.

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Promotional Fix ture

“Shop & Save Event”

Note:Featured products

change every week of the promotion

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Signage

• Use the pre-printed Category Sign in the sign bands. The Category Signs will ship flat but will have a pop out component (cover of the weekly FSI). Pull the 3D element out (fold the flaps in so it remains popped out) before sliding into the sign band.

• Use P11 generic shelf talkers in front of the participating products during Week 1Generic Shelf Talker • Bundle of 20 • 5” w x 4” h • Reorder # 10117-15

• Use pre-printed shelf talkers in front of the participating products during Week 2, 3 & 4. Note: the shelf talkers will change weekly to reflect the product turns.

Jan 11 to 17 Preprinted Shelf Talker • 9 versions • 4” w x 7” h • Reorder # 10112-63Jan 18 to 24 Preprinted Shelf Talker • 9 versions • 4” w x 7” h • Reorder # 10112-64Jan 25 to 31 Preprinted Shelf Talker • 9 versions • 4” w x 7” h • Reorder # 10112-65

Participating Products

There are Four Product Turns on the Promotional Fixture for P11. See page 13 for the list of products.• If a participating product is not listed, Store Managers are not required to bring it in. At

their discretion, Store Managers may order products for the promotion (1-in/1-out rule does not apply).

• Products should be merchandised with a minimum of two facings each.• Expand the facings (if necessary) to maintain a full looking display.• All products on the fixture must have a sign indicating price (a pre-printed shelf talker,

bin tag or Insert for the fabric bag acrylic holder).

Promotional Fixture Shop & Save Event

Jan 3 to 10 - promo fixture cateGory siGn short 28” w x 6 3/8” h • reorder # 10112-61along 43” w x 6 3/8” h • reorder # 10112-62a

Jan 18 to 24 - promo fixture cateGory siGn short 28” w x 6 3/8” h • reorder # 10112-61clong 43” w x 6 3/8” h • reorder # 10112-62c

Jan 11 to 17 - promo fixture cateGory siGn short 28” w x 6 3/8” h • reorder # 10112-61blong 43” w x 6 3/8” h • reorder # 10112-62b

Jan 25 to Jan 31 - promo fixture cateGory siGn short 28” w x 6 3/8” h • reorder # 10112-61dlong 43” w x 6 3/8” h • reorder # 10112-62d

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Continued

Participating Stores

There are four different configurations of the Promotional Fixture throughout the store chain. See Participating Stores section of this Guide to determine which Promotional Fixture configuration your store has.

Merchandising Instructions

2E - Two Rounded EndsThe Promotional Fixture is two rounded ends, generally at the front of the power aisle.• All the participating products that the

store currently lists should be merchandised on one rounded end.

• Residual Featured Gifts should be displayed on the other rounded end.

• Residual Fabric Bags should be merchandised on the top shelf of both ends. Remove a selection of bags from their cello wrapping and merchandise with a participating product.

rounded ends

1E - One Rounded EndThe Promotional Fixture is one rounded end.• All the participating products that the store currently lists

should be merchandised on the two lower shelves.• Residual Featured Gifts and Fabric Bags should be

merchandised on the top shelf.

rounded end

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Continued

Merchandising Instructions (continued)

1G - One GondolaThe Promotional Fixture is a gondola with one rounded end and one four foot section of shelving.• All the participating products that the store

currently lists should be merchandised on the four foot section.

• Residual Featured Gifts should be displayed on the rounded end.

• Residual Fabric Bags should be merchandised on the top shelf of the rounded end. Remove a selection of bags from their cello wrapping and merchandise with a featured product.

2G - Two GondolasThe store has two Promotional Fixture gondolas.• All the participating products that the store currently lists should be merchandised

on the four foot sections.• Featured Gifts should be displayed on the rounded end.• Residual Fabric Bags should be merchandised on the top shelf of the rounded ends.

Remove a selection of bags from their cello wrapping and merchandise with a sample participating product.Tra

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M ixed D rink Fix ture

“Shop & Save Event”

Note:Featured products

change every week of the promotion

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See the Participating Stores section of this guide.


There are Four Product Turns on one of the Mixed Drink Fixtures for P11.See page 13 for the list of products.See page 35 for merchandising instructions for the second Mixed Drink Fixture.

• If a participating product is not listed, Store Managers are not required to bring it in. At their discretion, Store Managers may order products for the promotion (1-in/1-out rule does not apply).

• Only one product should be merchandised on a shelf.• All products on the fixture must have a sign indicating price (LTO shelf talker).

Components

Mixed Drink Fixture Shop & Save Event

drum siGn (reorder # 10114-17) drum siGn (reorder # 10114-18)

display Jan 3 to Jan 10

display Jan 3 to Jan 10 display Jan 11 to Jan 31

display Jan 18 to Jan 24display Jan 11 to Jan 17 display Jan 25 to Jan 31Version 1 (reorder # 10114-12)

recycle after week 2Version 2 (reorder # 10114-13)

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goLOC AL VQAFix ture

Note:Mixed Drink Fixture

participating products change every week

of the promotion


5, 6, 10, 15, 16, 18, 19, 20, 21, 22, 23, 25, 26, 27, 32, 34, 35, 36, 37, 38, 40, 43, 44, 45, 47, 50, 53, 57, 58, 59, 60, 61, 62, 64, 68, 70, 72, 74, 77, 82, 83, 84, 90, 95, 97, 102, 106, 110, 115, 130, 132, 140, 143, 145, 148, 149, 153, 155, 156, 163, 164, 168, 171, 175, 179, 182, 183, 185, 188, 194, 196, 199, 200, 201, 202, 207, 209, 210, 211, 214, 216, 218, 226, 228, 234, 238, 242, 243, 244, 246, 248, 249, 250, 252, 253, 260, 263, 265, 266, 269, 278, 287, 295, 297, 298, 300, 310, 311, 313, 320, 321, 324, 325, 326, 329, 340, 343, 346, 351, 353, 355, 356, 358, 360, 366, 367, 371, 373, 382, 383, 384, 386, 387, 388, 390, 393, 398, 400, 401, 402, 404, 406, 408, 412, 416, 417, 425, 428, 431, 432, 434, 438, 443, 444, 445, 452, 457, 459, 461, 465, 470, 481, 490, 495, 497, 499, 501, 505, 518, 521, 522, 523, 525, 528, 533, 536, 539, 540, 542, 544, 545, 546, 549, 552, 553, 559, 563, 564, 566, 568, 573, 575, 581, 584, 586, 587, 589, 590, 593, 601, 602, 616, 617, 618, 621, 623, 624, 629, 630, 632, 698, 700, 702, 771, 776Tra

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Product Turn

The sign on the retrofitted VQA end will change in P11. The Shop & Save “goLOCAL” sign should be installed with the velcro microdots supplied.


Stores with a retrofitted VQA cube.


Peninsula Ridge Merlot VQALCBO# 61101 • $14.95 • $1.00 LTO

20 Bees Baco Noir VQALCBO# 6452 • $9.95 • 4 BAM

Jackson-Triggs Proprietors’ Reserve Chardonnay VQALCBO# 526251 • $10.95 • 5 BAM

Peller Estates Family Series Dry Riesling VQALCBO# 582817 • $11.25 • $1.00 LTO

The products will turn again in P12.

Components

• Pre-printed shelf talkers (4 versions). The Shelf Talkers will be sent to stores in the December 28th Mailbag. Install the pre-printed shelf talkers in front of each participating product in their regular shelf location.

• Retrofit Wedge Fixture Signage. Install the Shop & Save square sign (with the velcro microdots supplied) over the VQA medallion on the retrofitted end.

• Merchandise the four participating products on the top shelf of the fixture.

participatinG products

on top shelf

VQA End

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Par ticipating Stores

Column Heading key

Hero Display Number of Inserts shipped

Thematic Banner Insert Number of Inserts shipped

POD Program Y = Stores build all three pods

Sold End AislesNumber of Sold End Aisles and(P)remium or (S)tandard Flight

Backer Cards Number of Backer Cards shipped for each period

Regular & Community Extenders

Number of Regular Extenders In Store See Sold Space Program Extender Section for participating extender locations.5 = Community Extender Program

Discovery Extenders Number of Discovery Extenders Strips shipped

Green Extenders Number of Green Extender Strips shipped

Exterior Banners Number of signs shipped

Window Showcards Number of signs shipped

Power Aisle Banners Number of signs shipped

Perimeter Signs Number of signs shipped

Promo Fixture Ends1E= 1 Rounded End, 2E= 2 Rounded Ends1G= 1 Gondola, 2G= 2 Gondolas

Feature Gift There are no featured gifts for PT11

Ontario Wine SuperstarsY = Store receives the complete signage kit, orST = Store only receives the Shelf Talkers

Ontario Popular Picks Y = Store participates in the program

Beer Specialty Program Y = Store participates in the program

Mixed Drink Y = Store participates in the program

Shop & Save Event Poletop Signage ALL STORES (Except Mini Stores)

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613 5 5 1 ST Y615 1 ST Y616 1 10S 15 40 3 1 4 7 4 2E Y617 1 15S 25 55 1 5 6 4 5 2E Y Y618 1 15S 25 55 3 4 Y621 10 1 Y622 5 1 ST Y623 1 3 20P 25 55 3 3 6 4 4 2E Y Y Y624 1 3 20P 45 55 1 3 4 6 5 2E Y Y Y626 3 5 1 ST Y629 1 15S 25 45 3 3 1 3 9 4 2E Y Y630 1 3 20P 45 55 3 3 3 1 8 6 4 4 2E Y Y Y631 1 3 20S 40 50 1 4 6 5 2E Y Y Y632 1 3 20S 50 65 3 6 4 4 6 2E Y Y693697 ST698 1 3 15S 30 40 2 4 4 2E Y Y700 1 3 20S 30 50 3 3 1 3 4 2E ST Y Y Y702 1 15P 25 40 1 3 4 4 5 2E Y Y703 1 3 20S 40 55 3 3 3 8 2 4 6 2E Y Y705742 Y771 1 20P 30 55 4 6 2E Y Y776 1 3 20S 25 65 3 3 1 6 8 4 2E Y Y

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The pod program consists of three Sold Space displays in high traffic locations of participating stores.

Participation is mandatory for selected stores. If you have questions regarding participation in this program, please direct them to your District Manager.

The following guidelines apply for all pods in any configuration:

• Keep the product at good reach level – use wooden risers when needed.

• Pods are always free standing floor displays.

• Pods should not encroach on other sold programs or impede store traffic.

• The positioning and size of the pods are not open to negotiation by suppliers.

• Only feature the products listed in this guide.

• Always keep the pods visible, accessible and safe to shop from.

• Maintain signage for the duration of the promotion. Replace or update signage as necessary.

• Re-merchandise and consolidate as displays sell down.

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New Pod - Fish Hoek

LCBO# 129726 • Fish Hoek Sauvignon Blanc • 750 mLLCBO# 129734 • Fish Hoek Shiraz • 750 mL

Components:• Flat Merchandiser • Reorder # 10114-21• Preprinted Pricer Cards (2 versions x 1 ) • Reorder # 10114-67

Hot Pod - Smirnoff

LCBO #140095 • Smirnoff Twist Of White Grape • 750 mL LCBO #34645 • Smirnoff Lime Twist Vodka • 750 mLLCBO #38505 • Smirnoff Vodka • 1,750 mLLCBO #68056 • Smirnoff Blueberry Twist Vodka • 750 mL

Components:• Cross Merchandiser • Reorder # 10114-22• Preprinted Pricer Cards (4 versions x 1 ) • Reorder # 10114-67

Premium Pod - Russian Standard Vodka

LCBO #137117 • Russian Standard Vodka • 750 mL LCBO #137125 • Russian Standard Vodka • 1,750 mL

Components:• Flat Merchandiser • Reorder # 10114-23• Preprinted Pricer Cards (2 versions x 1 ) • Reorder # 10114-67

Pod Program

Continued

All participating products ARE NOT being force-shipped. Please ensure you order (adjust your MINS) and have sufficient quantity to build and maintain the POD display throughout the promotion.

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Ontario Superstars/ Popular Pick Program

Ontario Superstars

Henry Of Pelham Chardonnay Reserve VQA • LCBO# 252833 • 750 mL • $14.95This full-bodied golden Chardonnay with creamy aromas of yellow apple, spice and vanilla is a great accompaniment for creamy pasta dishes, grilled veal or lobster.

Pelee Island Merlot Reserve VQA • LCBO# 612622 • 750 mL • $12.95This deep red Merlot with a hint of black currant, fresh fruit and spicy notes pairs wonderfully with beef or lamb dishes.

Popular Pick

Sawmill Creek Barrel Select Merlot • LCBO# 373191 • 1,500 mLA dry, full-bodied wine with blackberry and currant overtones. Ideal served with lamb, beef, roast turkey, salmon and dark chocolate.

LIMITED TIME OFFERValid until January 30th, 2010

Was: $14.95Save: $ 1.00 Now: $ 13.95

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Mixed Drink Fixtures

Display Spot #1

Recommended Product:

LCBO# Description Format143743 Bodegas Castano La Casona Monastrell 750 mL

Display Spot #2

There are Four Product Turns on one of the Mixed Drink Fixtures for P11.See page 13 for the list of products.See page 19 for merchandising instructions for the second Mixed Drink Fixture.

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Overview

Winter Beers are available in participating Premium Specialty Beer locations until Feb. 28th. The assortment will be released throughout the months of December and January. Please merchandise alternate products in this section if the participating products are unavailable. A recommended list of alternate products is below.

Please note that these products are one-time purchases for this promotion only.


See Participating Stores section of this Guide


LCBO # Description Format Country58875 Aventinus Eisbock 500 mL Germany72934 John By Imperial Stout 341 mL Canada88641 Adnams Broadside 500 mL England90845 Great Lakes Winter Ale 750 mL Canada95034 Brooklyn Black Chocolate Stout 355 mL USA107672 Ola Dubh Special Reserve 12 330 mL Scotland135194 Crème Brulee Stout 650 mL USA149773 Punk IPA 330 mL Scotland408005 Samuel Smith's Winter Welcome Ale 550 mL England457663 Marston's Oyster Stout 500 mL England676213 Fullers Vintage Ale 2009 500 mL England698068 Rogue Yellow Snow IPA 650 mL USA890079 St. Peter's Winter Ale 500 mL England159152 Left Coast Pale Ale 650 mL Canada

Premium / Specialty Beer Program

Promotion Dates: December 6, 2009 - February 28, 2010

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Sp ecial Events

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Special Events

There are 11 LCBO locations that play host to the Special Events Program.

The mission of the LCBO Special Events program is “to engage our customers in a world of discovery through exciting, entertaining and knowledge-filled special events”. Where possible, the goal is to assist in the overall integration of the brand through themed, multi-faceted events.

“What’s On Board” signage

A “What’s On” Board will be distributed to each Full Service store for January. The signage will encourage customers to speak with the Special Event Coordinator to find out what exciting courses and Open Events will be taking place.

For more information about upcoming events, log on to www.lcbo.com and click on Learn.

SOUTH AFRICAN FISH HOEk WINES

January 15 #10, #149, #329, #355, #367, #412, #452, #459, #536, #573January 22 #38Discover Fish Hoek wines from South Africa, where the winery’s motto is “One Grape, One Great Wine, It’s that simple. The art of simple excellence”. Today we offer you the chance to try Fish Hoek Sauvignon Blanc and Shiraz and taste the simplicity of each grape varietal for yourself.

CELEBRATE ROBBIE BURNS

January 22 #355January 23 #10January 25 marks the birthday of one of Scotland’s finest, the poet Robert Burns. Known for penning Auld Lang Syne and many others, and for his love of Scotch, people around the world celebrate his memory this month. Join us for a wee dram of Bowmore 12 Year Old Islay Single Malt Scotch and Auchentoshan 12 Year Old Single Malt Scotch. So grab your kilt and sporran, add a haggis to your grocery list and stop by the LCBO Events Kitchen to witness the piper and dancers. You cannae miss it, lassie!

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Location LCBO# Description Support Program

HD902619 Budweiser 6 x 341 mL LTO, Contest

905976 Budweiser 473 mL

173809 Carlsberg Beer 500 mL LTO

506741 Kronenbourg 1664 500 mL LTO

285811 Bacardi Gold Rum 1750 mL BAM125914 Russian Prince (P.E.T) 1750 mL BAM582973 Bombay Sapphire London Dry 1750 mL BAM

370813 Carlo Rossi California Red 1500 mL72041 Carlo Rossi California White 1500 mL280644 Carlo Rossi California Red 3000 mL

4 Premium & Standard

534156 Wild Vines Strawberry White Zinfandel 750 mL534164 Wild Vines Blackberry Merlot 750 mL558544 Wild Vines Raspberry Zinfandel 750 mL LTO

553082 Alberta Pure Vodka (P.E.T) 1750 mL BAM54213 Alberta Premium (P.E.T) 1750 mL VA368258 Banff Ice Vodka 1140 mL BAM

6188292 Hochtaler Dry Cask 4000 mL LTO193813 Domaine D’Or Superior Red 1500 mL BAM193821 Domaine D’Or Superior White 1500 mL BAM

7906560 Coors Light 6 x 341 mL Contest

906669 Coors Light 473 mL BBAM

8 Premium & Standard

12476 Prince Igor Vodka (P.E.T) 1140 mL BAM190363 Prince Igor Vodka (P.E.T) 1750 mL VA604926 Prince Igor Extreme Vodka 750 mL BAM

9 Premium

257170 Cono Sur Tocornal Cabernet Sauvignon/Merlot 1500 mL BAM306472 Cono Sur Tocornal Sauvignon Blanc 1500 mL BAM620674 Cono Sur Tocornal Cabernet Sauvignon/Shiraz 1500 mL BAM

9 Standard

286187 Concha y Toro Frontera Cab/Sav Merlot 1500 mL BAM465849 Concha y Toro Frontera Chardonnay 1500 mL LTO669093 Concha y Toro Frontera Shz/Cab/Sav 1500 mL LTO

1026229 Pure Gold Whisky (P.E.T) 1140 mL VA261768 Pure Gold Whisky (P.E.T) 1750 mL BAM605113 Mountain Rock Whisky 750 mL VA

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Continued

Location LCBO# Description Support Program

11539 Black Velvet 750 mL BAM3376 Schenley O.F.C. 1140 mL VA65284 Black Velvet (P.E.T) 1750 mL VA

12Premium & Standard

2840 Lakeport Pilsener 473 mL48017 Lakeport Light 473 mL BAM2899 Lakeport Honey Lager 473 mL

1332938 Naked Grape Chardonnay Cask 3000 mL LTO32946 Naked Grape Shiraz Cask 3000 mL LTO, See Page 5235499 Sawmill Creek Reserve White 1500 mL LTO

144390 Lamb’s Palm Breeze 1140 mL5009 Lamb’s White Rum 750 mL BAM158220 Lamb’s Black Sheep Spiced Rum 750 mL See Page 5

15125054 Palm Bay Pineapple Mandarin Orange Spritz 2130 mL LTO, See Page 5

125062 Palm Bay Ruby Grapefruit Sunrise Spritz 2130 mL LTO

16359075 Trapiche Astica Merlot/Malbec 750 mL BAM359083 Trapiche Astica Sauvignon/Semillon 750 mL BAM501551 Trapiche Malbec 750 mL LTO

1734421 El Dorado Golden Rum Cream Liquor 750 mL LTO60608 El Dorado 12 Year Old Rum 750 mL LTO120386 El Dorado Demerara 5 Year Old Rum 1140 mL LTO

1837861 Pabst Blue Ribbon 473 mL40949 Maclays Pale Ale 473 mL LTO45955 Tecate 473 mL LTO

1985456 Colio Bianco Secco 1500 mL LTO85464 Colio Extra Dry Red 1500 mL BAM165308 Colio Extra Dry White 1500 mL LTO

20603225 Danzka Cranberyraz Vodka 750 mL BAM

603233 Danzka Grapefruit Vodka 750 mL BAM

NOTE: The products in BOLD Type Face are participating in the Shop & Save event deep discount LTO program for one week of the promotion. See page 5 for details.Tra

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*Y = your store implements this extender.** See the Participating Stores section of this Guide to determine how many regular shelf

extender locations your store has.

Shelf Extenders

Extender Location LCBO# Description Support

Programs# of Extenders

40 45 50 55 60 65R1: Vodka A 69781 Stolichnaya Vodka 750 mL BAM Y YR2: Vodka B 83410 Polar Ice Arctic Berry Vodka 750 mL LTO Y Y Y Y YR3: Vodka C 11148 Dewar's White Label 1140 mL LTO Y Y Y Y Y YR4: Vodka D 8219 Prince Igor Vodka (P.E.T) 750 mL BAM Y Y Y Y Y YR5: Vodka E 34579 Prince Igor Extreme Vodka 1140 mL LTO Y Y Y Y Y YR6: Rum A 147892 El Dorado Deluxe Silver 6 Year Old White Rum 750 mL LTO YR7: Rum B 53835 Gosling's Black Seal Rum 1140 mL LTO Y Y Y Y YR8: Rum C 112441 Bacardi Black 1140 mL BAM Y Y Y Y Y YR9: Rum D 2196 Captain Morgan Dark Rum 750 mL BAM Y Y Y Y Y YR10: Rum E 45898 Bacardi Superior 1750 mL LTO Y Y Y Y Y YR11: Canadian Whisky A 366070 Schneider Weisse 500 mL LTO Y Y

R12: Canadian Whisky B 501544 Whyte & Mackay Special Reserve 1750 mL BAM Y Y Y Y Y

R13: Canadian Whisky C 307 Seagrams V.O. 750 mL VA Y Y Y Y Y Y

R14: Canadian Whisky D 33308 Pure Gold Whisky 750 mL BAM Y Y Y Y Y Y

R15: Canadian Whisky E 623678 Carolans Irish Cream 1140 mL LTO Y Y Y Y Y Y

R16: Scotch A 94052 Glenmorangie Single Malt 750 mL BAM Y Y Y Y Y YR17: Scotch B 17384 Sauza Silver 1140 mL LTO Y Y Y Y Y YR18: Gin A 111021 Gordons Gin (P.E.T.) 1750 mL BAM Y Y Y Y Y YR19: Liqueurs A 126458 Twistee Pour & Serve - Butterscotch & Vanilla 200 mL Y Y Y YR20: Liqueurs B 161950 Bolivar Coffee Liqueur 750 mL LTO Y Y Y Y Y YR21: Liqueurs C 613497 Moosehead Lager 473 mL LTO Y Y Y Y Y YR22: Liqueurs D 342246 Amarula Cream 750 mL BAM Y Y Y Y Y YR23: Brandy A 26971 Duchy Originals Organic Ale LTO YR24: Brandy B 287409 Cortel Napoleon Vsop Brandy 750 mL BAM Y Y Y Y Y YR25: Tequila A 519496 Baja Rosa Tequila Cream 750 mL LTO Y Y Y YR26: Ontario Blend A 45617 Pelee Island Pinot Noir 750 mL LTO Y Y Y Y Y Y

R27: Ontario Blend B 16584 Xoxo Merlot Cabernet 750 mL LTO Y Y Y Y Y Y

R28: Ontario Blend C 107763 Pelee Island Monarch Red Vqa 750 mL LTO Y Y Y Y Y Y

R29: Ontario Non-VQA A 383711 Jackson-Triggs Prop Select Merlot 750 mL LTO Y Y Y Y Y

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Shelf Extenders

Continued



40 45 50 55 60 65R30: Ontario Non-VQA B 326413 Pelee Island Pinot Grigio Vqa 750 mL LTO Y Y Y Y Y Y

R31: Ontario Non-VQA C 399410 Jackson-Triggs Prop Select Sauvignon Blanc 750 mL LTO Y Y Y Y Y Y

R32: Ontario Non-VQA D 612465 Pelee Island Eco Trail Red Vqa 750 mL LTO Y Y Y Y Y Y

R33: Ontario VQA A 582817 Peller Estates Family Series Dry Riesling Vqa 750 mL LTO Y Y Y

R34: Ontario VQA B 63966 Wayne Gretzky Merlot Vqa 750 mL BAM Y Y Y Y

R35: Australia/New Zealand A 129650 Arniston Bay Chenin Blanc Chardonnay 750 mL LTO Y Y Y

R36: Australia/New Zealand B 631473 Lindemans Bin 40 Merlot 1500 mL LTO Y Y Y Y

R37: Australia/New Zealand C 392225 Robert Mondavi Private Selection Cab/Sav 750 mL LTO Y Y Y Y Y Y

R38: Australia/New Zealand D 257998 Emu Medium Dry Sherry 750 mL Y Y Y Y Y Y

R39: USA A 52761 The Little Penguin Merlot 1500 mL BAM Y Y Y Y Y YR40: USA B 20289 Yellow Tail Shiraz 1500 mL LTO Y Y Y Y Y YR41: Chile A 43927 Arniston Bay Shiraz/Merlot 750 mL BAM Y Y Y YR42: Chile B 494328 Wolf Blass Red Label Shiraz/Cab. Sauv. 1500 mL BAM Y Y Y Y Y YR43: France Blend A 39701 Negrar Bardolino 750 mL LTO Y

R44: France Blend B 123471 Remy Pannier Blanc De France 1500 mL LTO Y Y Y Y Y Y

R45: France South A 55533 Latour Chardonnay 750 mL BAM Y Y

R46: France South B 526327 Georges Duboeuf Beaujolais 1500 mL LTO Y Y Y Y Y Y

R47: France Bordeaux/Burgundy A

2881 Pisse-Dru Beaujolais 750 mL BAM Y Y Y

R48: Italy Central A 129841 Philippe De Rothschild Pinot Noir Vdp 1500 mL BAM Y Y

R49: Italy Central B 111930 Mezzomondo Negroamaro Salento Igt 1500 mL LTO Y Y Y Y Y Y

R50: Italy North A 620922 Osborne Solaz Shiraz Tempranillo 750 mL BAM Y Y Y Y YR52: Southern Europe A 73387 Castillo De Monseran Viura 750 mL BAM Y Y Y Y Y Y

R51: Italy North B 340851 Domaine Boyar Cabernet Sauvignon 750 mL BAM YR53: Southern Europe B 117259 Fabiano Valpolicella 1500 mL LTO Y Y Y

R54: Germany A 336511 Black Tower Qualitatswein Rheinhessen 1000 mL LTO Y Y Y Y Y Y

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*Y = your store implements this extender. ** See the Participating Stores section of this Guide to determine how many extender

locations your store has.

Shelf Extenders

Continued



40 45 50 55 60 65R55: Sparkling A 19075 Colio Extra Dry White Carton LTO Y Y YR56: Sparkling B 441428 Pasqua Sangiovese Di Puglia 1500 mL LTO Y Y Y Y Y YR57: Ontario Beer A 488346 Whistler Premium Export Lager 6 x 330 mL BAM Y Y

R58: Ontario Beer B 142356 Amsterdam Natural Blonde Lager 473 mL BAM Y Y Y Y Y Y

R59: Beer 1 131490 Muskoka Cream Ale 473 mL BAM YR60: Beer 2 288365 Holsten Premium Pilsner 500 mL LTO Y Y Y Y Y YR61: Beer 3 33175 Fuller's London Porter 500 mL LTO Y Y Y Y Y YR62: Beer 4 258 900266 Alexander Keith's India Pale Ale 6 x 341 mL VA Y Y Y Y Y YR63: Party Zone 1 161083 Smirnoff Twisted Blueberry 1320 mL LTO Y Y Y Y Y YR64: Party Zone 2 161067 Smirnoff Ice Light 1000 mL LTO Y Y Y Y Y YR68: Party Zone 3 134106 Bartender Secrets Whiskey Sour LTO Y Y Y Y Y Y

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Location LCBO # DescriptionSupport Program

D1: Discovery Wines 1 134197 Girls Night Out Riesling VQA 750 mL LTO

D2: Discovery Wines 2 146449 Passion Of Portugal Red 750 mL BAM

D3: Discovery Wines 3 301507 Wente Southern Hills Cabernet Sauvignon 750 mL LTO

D4: Discovery BSM 1 159129 Vex Bananatini 1L 1000 mL LTO

D5: Discovery BSM 2 31104 Mill Street Tankhouse Ale 6 x 341 mL LTO

D6: Discovery BSM 3 103267 Young's Double Chocolate Stout 500 mL LTO

D7: Discovery Spirits 1 149567 Tag No. 5 Vodka BAM

D8: Discovery Spirits 2 602995 Pravda Vodka LTO

D9: Discovery Spirits 3 126508 Twistee Pour and Serve B -52 BAM

Discovery Shelf Extenders

Community Shelf Extenders

Location LCBO # DescriptionSupport Program

C1: Community Extender 1 200436 Appleton Estate Reserve Jamaica Rum 750 mL BAM

C2: Community Extender 2 992 Royal Reserve 1140 mL BAM

C3: Community Extender 3 16360 Peller Estates French Cross Shiraz Crtn 1000 mL LTO

C4: Community Extender 4 621706 French Rabbit Chardonnay Carton 1000 mL LTO

C5: Community Extender 5 614776 Lindemans Bin 50 Shiraz 1500 mL LTO

Green ExtenderExtender Location LCBO # Description Support ProgramG1: Green Extender 668970 Banrock Station Cabernet Sauvignon Carton 1000 mL BAM

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IMAGE Shelf Talker

LCBO # DescriptionFormat

(mL)Support

Programs

51466 Bouchard Pere & Fils Petit Chablis 750

64790 Pillitteri Unoaked Chardonnay VQA 750

78568 Pillitteri Estates I Baci Pinot Grigio 750

78576 Pillitteri Estates I Baci Cabernet Merlot 750

276816 Fonseca White Port 750

331793 Gambellara I Basalti 1000

331801 Gambellara Colli Berici 1000

349126 Pillitteri Gewurztraminer Riesling VQA 750

349191 Pillitteri Cabernet/Merlot VQA 750

405365 Luigi Iv Rosso 750

699009 Sapporo Premium Beer 650

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Limited Time Offers

LCBO# Description Format (mL) SAVE Support Programs4606 Vodka Mudshake - French Vanilla 4 x 270 $1.00 5280 Vodka Mudshake - Chocolate 4 x 270 $1.00 6585 Torres Sangre De Toro 750 $1.00 7187 KWV Roodeberg 750 $1.50 8144 Sir Perry Pear Cider 500 $0.20 11148 Dewar's White Label 1140 $1.00 SE16329 Abbot Ale 500 $0.20 16360 Peller Estates French Cross Shiraz Carton 1000 $1.50 Community Extender16584 XOXO Merlot Cabernet 750 $1.00 SE17384 Sauza Silver 1140 $2.55 SE19075 Colio Extra Dry White Carton 1000 $1.00 20263 Winzertanz 1500 $1.00 20289 Yellow Tail Shiraz 1500 $1.00 SE20321 Yellow Tail Chardonnay 1500 $1.00 27623 Mill Street Stock Ale 6 x 341 $1.00 31104 Mill Street Tankhouse Ale 6 x 341 $1.00 SE32029 Spitfire Premium Ale 500 $0.30 SE32938 Naked Grape Chardonnay Cask 3000 $4.00 EA32946 Naked Grape Shiraz Cask 3000 $4.00 EA33175 Fuller's London Porter 500 $0.20 SE34421 El Dorado Golden Rum Cream Liquor 750 $2.00 EA34579 Prince Igor Extreme Vodka 1140 $1.00 SE39701 Negrar Bardolino 750 $1.00 SE40949 Maclays Pale Ale 473 $0.15 EA43570 Two Oceans Chardonnay 750 $1.00 45609 Southbrook Cabernet Merlot Shiraz VQA 750 $1.00 45617 Pelee Island Pinot Noir 750 $1.00 SE45898 Bacardi Superior 1750 $1.00 SE45955 Tecate 473 $0.20 EA52795 Wild Africa Cream Liquor 750 $1.00 53645 Dab Original Pilsner 6 x 330 $1.00 53835 Gosling's Black Seal Rum 1140 $1.00 SE53868 Jaffelin Bourgogne Aligote 750 $1.00 53876 Antinori Toscana IGT 750 $2.00 58461 Warsteiner Dunkel 500 $0.20 60608 El Dorado 12 Year Old Rum 750 $2.00 EA61101 Peninsula Ridge Merlot VQA 750 $1.00 63313 Peller Estates French Cross Vidal Carton 1000 $1.50 65177 X-Rated Fusion Liquor 750 $3.00 73809 Carlsberg Beer 500 $0.15 EA74609 Tuborg Gold Beer 6 x 330 $1.00

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Limited Time Offers

Continued

LCBO# Description Format (mL) SAVE Support Programs75374 Sourz Berry Fusion Liquor 750 $1.00 78048 Voga-Quattro 750 $1.00 83410 Polar Ice Arctic Berry Vodka 750 $1.00 SE84210 Mill Street Original Organic Lager 6 x 341 $1.00 85456 Colio Bianco Secco 1500 $2.00 EA89201 Wyborowa Vodka 1140 $1.80 103267 Young's Double Chocolate Stout 500 $0.25 SE107763 Pelee Island Monarch Red VQA 750 $1.00 SE111930 Mezzomondo Negroamaro Salento IGT 1500 $1.00 SE113886 Spinelli Pinot Grigio 750 $1.00 117259 Fabiano Valpolicella 1500 $1.00 SE119370 Lakefront New Grist Gluten-Free (Sorgum & Rice) 6 x 355 $1.00 120386 El Dorado Demerara 5 Year Old Rum 1140 $2.50 EA123471 Remy Pannier Blanc De France 1500 $1.00 SE125054 Palm Bay Pineapple Mandarin Orange Spritz 6 x 355 $0.50 EA125062 Palm Bay Ruby Grapefruit Sunrise Spritz 6 x 355 $0.50 EA129650 Arniston Bay Chenin Blanc Chardonnay 750 $1.00 SE134106 Bartender Secrets Whiskey Sour 750 $1.00 134114 Bartender Secrets Cranberry Martini 750 $1.00 134197 Girls' Night Out Riesling VQA 750 $1.00 Discovery Extender137125 Russian Standard Vodka 1750 $2.00 POD140095 Smirnoff Twist Of White Grape 750 $1.00 POD147892 El Dorado Deluxe Silver 6 Year Old White Rum 750 $2.00 SE159129 Vex Bananatini 1000 $0.50 SE160358 Donini Merlot Di Piave 1000 $1.00 161067 Smirnoff Ice Light 1000 $1.00 SE161083 Smirnoff Twisted Blueberry 4 x 330 $1.00 SE161950 Bolivar Coffee Liqueur 750 $2.00 SE165308 Colio Extra Dry White 1500 $1.00 EA188292 Hochtaler Dry Cask 4000 $2.00 EA198184 Wild Turkey Bourbon 750 $2.00 212373 Long Flat Red Cabernet Shiraz 750 $1.00 229542 Folonari Pinot Grigio 750 $1.50 229575 Pelee Island Dry 1500 $1.00 235499 Sawmill Creek Reserve White 1500 $2.50 EA262717 Errazuriz Estate Cabernet Sauvignon 750 $1.50 288365 Holsten Premium Pilsner 500 $0.20 SE301507 Wente Southern Hills Cabernet Sauvignon 750 $1.00 Discovery Extender309302 Santa Alicia Carmenere Reserve 750 $1.00 326413 Pelee Island Pinot Grigio VQA 750 $1.00 SE330803 Bowmore 12 Year Old Islay Single Malt 750 $5.00

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Continued

LCBO# Description Format (mL) SAVE Support Programs336511 Black Tower Qualitatswein Rheinhessen 1000 $1.00 SE349860 Yvon Mau Cabernet Sauvignon Vdp 750 $1.00 366070 Schneider Weisse 500 $0.20 SE373191 Sawmill Creek Merlot 1500 $1.00 379032 O'Casey's Irish Cream 750 $1.00 383711 Jackson-Triggs Prop Select Merlot 750 $1.00 SE390195 Legends Estates Cabernet VQA 750 $1.00

392225 Robert Mondavi Private Selection Cabernet Sauvignon 750 $2.00 SE

394536 Bitburger Premium Pilsner 500 $0.40 398552 Bacardi Limon 750 $1.00

399410 Jackson-Triggs Proprietors' Selection Sauvignon Blanc 750 $1.00 SE

435743 Hobgoblin Extra Strong Ale 500 $0.40 441428 Pasqua Sangiovese Di Puglia 1500 $1.00 SE465849 Concha y Toro Frontera Chardonnay 1500 $1.00 EA469262 Gosser Beer 500 $0.25 496406 Lejay Cassis Créme De Cassis De Dijon 200 $1.00 501080 Bend In The River Qualitatswein 750 $1.00 501551 Trapiche Malbec 750 $0.75 EA506519 Cesari Mara Vino Di Ripasso Valpolicella 750 $1.50 506741 Kronenbourg 1664 500 $0.15 EA519496 Baja Rosa Tequila Cream 750 $2.00 SE526327 Georges Dubœuf Beaujolais 1500 $2.00 SE527507 Gray Fox Merlot 750 $1.00 536763 Long Flat Shiraz 750 $1.00 558544 Wild Vines Raspberry Zinfandel 750 $1.00 EA572909 Sola Nero Red 750 $0.50 581645 Louis Bernard Côtes Du Rhône Red 750 $1.00 582411 Gato Negro Merlot 1500 $1.50 582817 Peller Estates Family Series Dry Riesling VQA 750 $1.00 SE588970 Da Luca Primitivo Merlot Tarantino IGT 750 $1.00 589028 Peller Estates French Cross Blush Cask 4000 $2.00 589036 Peller Estates French Cross Cabernet Merlot 4000 $3.00 591719 Pelee Island Eco Trail Chardonnay Auxerrios VQA 750 $1.00 602995 Pravda Vodka 750 $2.00 612465 Pelee Island Eco Trail Red VQA 750 $1.00 SE613497 Moosehead Lager 473 $0.20 SE614776 Lindemans Bin 50 Shiraz 1500 $1.50 Community Extender614826 Pelee Island Pinot Grigio 1500 $1.00 615880 Devil's Pale Ale 473 $0.25

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Continued

LCBO# Description Format (mL) SAVE Support Programs620492 Argento Pinot Grigio 750 $1.00 621110 Jackson-Triggs Proprietors' Selection Pinot Grigio 750 $1.00 621706 French Rabbit Chardonnay Carton 1000 $1.00 Community Extender623322 Peller French Cross Sauvignon Blanc Cask 4000 $3.00 623678 Carolans Irish Cream 1140 $4.00 SE627257 Mott's Clamato Caesar Original 12 x 355 $1.50 627513 Mott's Clamato Caesar Extra Spicy 12 x 355 $1.50 631473 Lindemans Bin 40 Merlot 1500 $1.50 SE637207 Pelee Island Shiraz Cabernet 1500 $1.00 669093 Concha y Toro Frontera Shiraz Cabernet Sauvignon 1500 $1.00 EA676429 Bavaria Holland Beer 6 x 500 $0.75 695080 Hardys Stamp Series Shiraz Cabernet 1500 $1.00 696971 Kostritzer Schwarzbier 500 $0.25 895185 Dorlan VS Cognac 750 $1.75 902619 Budweiser 6 x 341 $1.00 Contest, EA681411 Sleeman Honey Brown Lager 6 x 341 $1.00

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Deep Discount SALE Limited Time Offers (1 week only)

See Page 13

LCBO# Description FormatLTO

1 WeekIn

Effect Category

58677 XOXO Pinot Grigio Chardonnay 750 mL $1.50 Week 2 LCBO

95315 Wiser’s Small Batch 750 mL $5.00 Week 2 LCBO

123083 Appletini 4 x 330 mL $1.45 Week 2 LCBO

158220 Lamb’s Black Sheep Spiced Rum 750 mL $3.30 Week 2 LCBO

349860 Yvon Mau Cabernet Sauvignon 750 mL $1.50 Week 2 LCBO

451161 Cuervo Gold 750 mL $4.00 Week 2 LCBO

622837 Sterling Vintner’s Merlot 750 mL $2.00 Week 2 LCBO

681411 Sleeman Honey Brown 6 x 341 mL $1.00 Week 2 LCBO

36483 Torres Gran Coronas Cabernet Sauvignon Reserva 750 mL $3.00 Week 2 VINTAGES

828 Folonari Valpolicella 750 mL $2.00 Week 3 LCBO

17384 Sauza Silver 1140 mL $4.55 Week 3 LCBO

97113 Barefoot Cellars Cabernet Sauvignon 750 mL $2.00 Week 3 LCBO

110056 Absolut Vodka 750 mL $2.30 Week 3 LCBO

125054 Palm Bay Pineapple Mandarin Orange Spritz 6 x 355 mL $1.50 Week 3 LCBO

469262 Gosser Beer 500 mL $0.25 Week 3 LCBO

500538 Captain Morgan Spiced Rum 1140 mL $4.30 Week 3 LCBO

591719 Pelee Island Eco Trail Chardonnay Auxerrios VQA 750 mL $2.00 Week 3 LCBO

337238 Concha Y Toro Marques De Casa Concha Cab. Sauv. 750 mL $3.00 Week 3 VINTAGES

7880 Johnnie Walker Black Label 750 mL $6.00 Week 4 LCBO

32946 Naked Grape Shiraz Cask 3000 mL $6.05 Week 4 LCBO

94219 Wyndham Estate Bin 515 Shiraz Viognier 750 mL $3.00 Week 4 LCBO

116954 Le Piat D’or Rouge 1500 mL $3.00 Week 4 LCBO

177808 Appleton Estate V/X Rum 750 mL $2.80 Week 4 LCBO

394536 Bitburger 500 mL $0.40 Week 4 LCBO

550715 Forty Creek 750 mL $1.80 Week 4 LCBO

627257 Mott’s Caesar Original 12 x 355 mL $4.70 Week 4 LCBO

256552 Cave Spring Estate Chardonnay 750 mL $2.00 Week 4 VINTAGESTrade

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Value Added Program

Available from your supplying warehouse

LCBO# Description Value AddVA Mother

Carton #257 Seagrams Five Star 1140 mL Captain Morgan White Rum 264499307 Seagrams V.O. 750 mL Captain Morgan Original Spiced Rum 3472783012 Alberta Pure Vodka 1140 mL Canadian Club Premium 50ml 340573376 Schenley O.F.C. 1140 mL Danfields mini 1x50ml 3651308888 St Remy Brandy 750 mL St Remy XO 50ml 16292526229 Pure Gold Whisky (P.E.T) 1140 mL Forty Creek Barrel Select Whisky, 50ml 89332146946 Taylor Fladgate Late Bottled Vintage Port 750 mL Recipe and Coupon Booklet 85010754213 Alberta Premium (P.E.T) 1750 mL Canadian Club Premium 100mL 34107365284 Black Velvet (P.E.T) 1750 mL Danfields mini 2x50ml 892075109843 Amaro Averna 750 mL Branded Glass 897926114892 Golden Wedding 1140 mL Danfields mini 1x50ml 365155190363 Prince Igor Vodka (P.E.T) 1750 mL Prince Igor Extreme Vodka, 100 ml 898031454462 Banff Ice Vodka 1750 mL Sauza Gold 2 x 50ml 898239605113 Mountain Rock Whisky* 750 mL Forty Creek Barrel Select Whisky, 50 ml 897793605733 Forty Creek Barrel Select Whisky 1140 mL Mountain Rock Whisky, 50ml 897835

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Value Added Program

Available from supplier’s representatives

LCBO# Description VA Approved6262 Codorniu Brut Clasico Sparkling 750 mL Branded Sparkling Wine Stopper13821 Remy Pannier Muscadet S&M 750 mL Bottle Stopper24075 Blue Nun Qualitatswein 1500 mL Drip Stop51573 Bouchard Pere & Fils Macon-Lugny St-Pierre 750 mL Branded Dropstop73791 Carlsberg Beer 6 x 330 mL Alpine Canada Lanyard Bottle Opener75366 Sauza Mango Tequila 750 mL Sauza Gold 50mL92304 Prospect Winery Fats Johnson Pinot Noir Vqa 750 mL Foil Cutter111781 Reif Vidal Vqa 750 mL White Wine Herb Pack289264 Jim Beam White Label Bourbon 1140 mL Jim Beam Black547679 Wodka Zoladkowa Gorzka 750 mL Shot Glasses569418 Mott's Clamato Caesar Original 4 Pk-B 1420 mL Frank's Hot Sauce 605840 Mike's Hard Lemonade 12 Pk-B 3960 mL Magnet Bottle Opener649988 Golden Kaan Merlot 750 mL Magnet900266 Alexander Keith's India Pale Ale 6 x 341 mL Alexander Keith's Bottle Opener

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(mL) BAMSupport

Programs125 Canadian Club 1140 8 471 Seagrams V.O 1140 8 EA539 Black Velvet 750 6 EA711 Fontana Di Papa Colli Albani 1000 3 992 Royal Reserve 1140 10 SE1305 Alberta Premium 1140 8 2196 Captain Morgan Dark Rum 750 8 SE2881 Pissé-Dru Beaujolais 750 4 SE5009 Lamb's White Rum 750 8 EA6452 20 Bees Baco Noir VQA 750 4 8219 Prince Igor Vodka PET 750 8 SE9688 Catto's Rare Old 1140 8 12476 Prince Igor Vodka PET 1140 10 EA20024 Benedictine & Brandy 750 15 20214 Fontanafredda Barolo 750 8 22269 Durbanville Hills Shiraz 750 6 23606 Santa Rita 120 Sauvignon Blanc 750 6 31120 Osborne Santa Maria Cream Sherry 750 4 33308 Pure Gold Whisky 750 7 SE35667 Dopff & Irion Crystal D'Alsace Sylvaner 750 5 38505 Smirnoff Vodka 1750 10 POD40196 Luxardo Sambuca Dei Cesari 750 5 43927 Arniston Bay Shiraz Merlot 750 5 SE45575 Black Anvil Cabernet Sauvignon 750 4 47290 Forty Creek Barrel Select 375 4 49635 20 Bees Growers' White Carton 1000 4 52761 The Little Penguin Merlot 1500 8 SE53082 Alberta Pure Vodka PET 1750 10 EA53975 20 Bees Growers' Red Carton 1000 4 55533 Lâtour Chardonnay 750 6 SE57349 Château Des Charmes Gamay Noir VQA 750 4 59535 Small Cask Brandy PET 375 4 60632 Sonoma Vineyards Merlot 750 6 60707 20 Bees Pinot Grigio VQA 750 4 63966 Wayne Gretzky Merlot VQA 750 4 SE66696 Los Arboles Malbec 750 5 69781 Stolichnaya Vodka 750 8 SE72058 Montecillo Blanco 750 4 73148 Montalto Pinot Grigio Igt Sicily 750 5 73387 Castillo De Monseran Viura 750 4 SE

AIR MILES® Reward Miles

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Continued


(mL) BAMSupport

Programs74591 Tuborg Gold Beer 500 1 81463 Dopff & Irion Gewürztraminer 750 7 81653 Château Des Charmes Estate Chardonnay VQA 750 4 85464 Colio Extra Dry Red 1500 6 EA85811 Bacardi Gold Rum 1750 12 EA91678 XOXO Shiraz Cabernet 1500 8 93401 Wyndham Estate Bin 222 Chardonnay 750 6 94052 Glenmorangie Single Malt 750 7 SE111021 Gordons Gin PET) 1750 12 SE112441 Bacardi Black 1140 10 SE116988 Fabiano Soave 1500 4 125914 Russian Prince PET 1750 15 EA126508 Twistee Pour & Serve B-52 200 3 SE129528 Brancott Marlborough Sauvignon Blanc 750 6 129841 Philippe De Rothschild Pinot Noir Vdp 1500 6 SE131490 Muskoka Cream Ale 473 1 SE134205 Girls' Night Out Cabernet Shiraz VQA 750 8 BBAM137117 Russian Standard Vodka 750 10 POD142331 Amsterdam Nut Brown Ale 473 1 142349 KLB Raspberry Wheat Ale 473 1 142356 Amsterdam Blonde 473 1 SE142406 J.P. Chenet Limited Release Pinot Noir 750 4 BBAM142521 Mudshake Irish Cream 4 x 270 4 142711 Caliterra Bio Sur Reserva Especial Carmenere 750 4 146449 Passion Of Portugal Red 750 3 SE149567 Tag No. 5 Vodka 750 8 SE183715 Long Flat White Semillon Sauvignon Blanc 750 6 188193 Gato Negro Cabernet Sauvignon 750 4 193813 Domaine D'Or Superior Red 1500 6 EA193821 Domaine D'Or Superior White 1500 6 EA200436 Appleton Estate Reserve Jamaica Rum 750 12 SE213900 Alpenbitter No. 7 750 5 215509 Harvey's Bristol Cream Sherry 1000 6 239046 Alianca Foral Reserva 750 4 241844 Ricasoli Toscana Igt 750 5 248625 Vina Carmen Merlot 750 5 253872 Santa Rita Reserva Cabernet Sauvignon 750 6 257170 Cono Sur Tocornal Cabernet Sauvignon Merlot 1500 4 EA261768 Pure Gold Whisky PET 1750 12 EA261776 Alpenbitter No. 7 PET 375 4

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(mL) BAMSupport

Programs269589 Rocca Delle Macie Chianti Vernaiolo DOCG 750 4 285460 Kamora Coffee Liquor 750 7 285585 Masi Valpolicella 750 4 286187 Concha y Toro Frontera Cabernet Sauvignon Merlot 1500 4 EA287409 Cortel Napoleon VSOP Brandy 750 5 SE297184 Colio Estate Cabernet Franc VQA 750 4 306472 Cono Sur Tocornal Sauvignon Blanc 1500 4 EA321539 Châpoutier Côtes Du Rhône Villages 750 4 336735 Baden Gewürztraminer Qba 750 4 340851 Domaine Boyar Cabernet Sauvignon 750 4 SE342246 Amarula Cream 750 10 SE359075 Trapiche Astica Merlot Malbec 750 3 EA359083 Trapiche Astica Sauvignon Semillon 750 3 EA368258 Banff Ice Vodka 1140 8 EA385286 Iceberg Vodka PET 375 4 421479 Hillebrand Artist Series Cabernet Sauvignon VQA 750 5 449736 Okocim Strong Beer 500 1 454629 Spinelli Quartana Montepulciano D'Abruzzo 750 3 461434 Alberta Springs 1750 10 48017 Lakeport Light 473 1 EA488346 Whistler Premium Export Lager 6 x 330 5 SE494328 Wolf Blass Red Label Shiraz Cabernet Sauvignon 1500 8 SE501544 Whyte & Mackay Special Reserve 1750 15 SE526251 Jackson-Triggs Proprietors' Reserve Chardonnay VQA 750 5 526897 Catalans Rafale Merlot Vdp 750 3 527465 Obikwa Sauvignon Blanc 750 5 527499 Obikwa Shiraz 750 5 582841 Peller Estates Family Series Baco Noir VQA 750 5 582973 Bombay Sapphire London Dry 1750 12 EA587964 Trius Cabernet Franc VQA 750 6 589002 Winzer Krems Gruner Veltliner 750 4 602201 Zirkova Premium Vodka 750 10 603225 Danzka Cranberyraz Vodka 750 5 EA603233 Danzka Grapefruit Vodka 750 5 EA604926 Prince Igor Extreme Vodka 750 7 EA605667 Bouchard Pere & Fils Pinot Noir Bourgogne 750 5 613059 Eastdell Estates Pinot Noir VQA 750 4 613265 Leaping Horse Merlot 750 4 620674 Cono Sur Tocornal Cabernet Sauvignon Shiraz 1500 4 EA620922 Osborne Solaz Shiraz Tempranillo 750 5 SE


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Continued


(mL) BAMSupport

Programs621003 Montecillo Reserva 750 6 621995 J.P Chenet Premier De Cuvee Merlot Cabernet 750 4 BBAM665323 Obikwa Cabernet Sauvignon 750 5 665448 Bouchard Pere & Fills Beaujolais-Villages 750 4 668970 Banrock Station Cabernet Sauvignon Carton 1000 5 SE684902 Elora ESB 650 1

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Bundling AIR MILES® Reward Miles

BBAM Option

LCBO# Description BAM Approved

BBAM Amount

Total BBAM

1142406 J.P. Chenet Limited Release Pinot Noir 750mL 4

4 12621995 J.P Chenet Premier De Cuvee Merlot Cabernet 750mL 4

1612259 Sleeman Original Draught 6 x 341 mL

20 20698209 Sleeman Clear 6 x 341 mL

2 134205 Girls Night Out Cabernet/Shiraz Vqa 750mL 8 4 20

Complete details about the Bundling Bonus aIR MILeS© (BBAM) support program are published on http://www.lcbotrade.com/programs_gpp_s_bbam.htm.

In Summary:Option 1 - “Buy the two listed products at the same time and receive the BBAM”Option 2 - “Buy two of the same listed product and receive the BBAM”Option 3 - “Buy three of the same listed product and receive the BBAM”Option 4 - “Buy two of the three listed products and receive the BBAM”

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59

Necktags

LCBO# Description Support Programs NT Approved

513 Mommessin Export Cuvee St Pierre Rouge 750 mL Mommessin CSP52092 Mommessin Export Cuvee St Pierre Blanc 750 mL Mommessin CSP602342 Pasqua Sagramoso Ripasso Valpolicella 750 mL Awards/Reviews410829 Amarula Cream 375mL Contest Contest Details605857 Amarula Cream 1140mL Contest Contest Details

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D isplay Table M erchandising

G uidelines

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62 Promotional Turn 11: Shop & Save Event

Merchandising Display Tables

Table of Contents Program Overview

The display guidelines contained in this booklet provide direction on merchandising Nesting and Promo Tables effectively for each Promotional Turn.

Nesting and Promo Table displays provide additional opportunities for incremental sales and are major components of the store environment and shopping experience.

Participating Stores*

1, 15, 21, 22, 31, 35, 38, 40, 57, 115, 149, 164, 171, 185, 187, 191, 198, 200, 212, 226, 243, 252, 253, 265, 329, 334, 340, 346, 355, 360, 361, 367, 371, 373, 378, 388, 390, 393, 412, 416, 417, 432, 438, 445, 452, 495, 522, 523, 525, 536, 542, 544, 545, 555, 556, 573, 575, 590, 601, 617, 623, 624, 631, 632

*Not all stores participate in all programs.

Visual Merchandising Team

If you have any questions, please contact your store’s Regional Visual Merchandiser or Julia Coates at 416.864.6746.

Participating Stores . . . . . . . . . . . . . . . . . . 62Merchandising Display Table Guidelines . . . . . . . . . . . . . . . . . . . . . . . 63Display Table Themes . . . . . . . . . . . . . . . . . . 63Product Orders . . . . . . . . . . . . . . . . . . . . . . . . 63Product Placement . . . . . . . . . . . . . . . . . . . . . 64Nesting Table Baskets. . . . . . . . . . . . . . . . . . . 64Market Place Fixtures . . . . . . . . . . . . . . . . . . . 65

Nesting TablesNesting Table Theme Location . . . . . . . . . . . 66Nesting Table Map . . . . . . . . . . . . . . . . . . . . . 67Theme: SHOP & SAVE EVENT . . . . . . . . . . 68Theme: goLocal . . . . . . . . . . . . . . . . . . . . . . . 70Theme: Great Value Beer . . . . . . . . . . . . . . . . 71VINTAGES – January 9th Release . . . . . . . . . 72VINTAGES – January 23rd Release . . . . . . . . 73

Promo TablesPromo Table Theme Location . . . . . . . . . . . . 74Promo Table Map . . . . . . . . . . . . . . . . . . . . . . 75Theme: Comfort Zone . . . . . . . . . . . . . . . . . . . 76Theme: Pints & Popcorn . . . . . . . . . . . . . . . . . 76Theme: Winter Cheer . . . . . . . . . . . . . . . . . . . 77Theme: Budget Bubbly . . . . . . . . . . . . . . . . . . 77

Store Floor Plans . . . . . . . . . . . . . . . . . . . . . 78Trade

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Merchandising Display Table Guidelines

Display Table Themes

• The new Nesting Table Map on page 105 is used for all of the Nesting Table Layouts.

• The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

• Please merchandise the tables according to the themes provided.• These themes have been selected to integrate with the Promotional Theme and to

maximize sales potential.

Product Orders

• For each Nesting Table, please order two or three cases of each of the participating products.

• For each Promo Table, please order two or three cases of each of the six to eight participating products.

• The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

ExamplE of NEstiNg tablE

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Market Place Fixtures

Merchandising

ExamplE of baskEt with sigN

Product Placement

• Avoid spreading products over the entire table. Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.

• By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer-friendlyfixture.

• Remember to consider the colour, size and type when building your display.

• Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

Nesting Table Baskets

• All nesting tables must have a basket on each corner of the table. Select one product to merchandise in each basket complementing the theme. Sign the product with metal sign holders and black sign inserts.

• Each medium sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.

ExamplE of colour, sizE, typE

ExamplE of “likE with likE”

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Market Place Fixtures

Merchandising

markEt placE(storE 329)

Market Place Fixture Participating Stores

38, 329

Market Place (Centre Area)

Please use this premium selling space to highlight products that are from the “goLOCAL” promotion. These products may be chosen at your discretion, but be sure to feature themed productsonthesefixtures.Pleasechoosefourtoeightbrandsperfixture.

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Store #

Nesting Table Theme

Shop

& S

ave

goLO

CAL

Valu

e Be

er

ViN

TAG

ES

ViN

TAG

ES

Esse

ntia

ls

1 N110 N1 & N4 N2 N3 2 x V15 N121 V22 N131 V35 N138 N1 N2 V40 N157 N1115 N1 N2 V149 N1 N2164 N1171 N1185 N1187 N1 N2 V198 N1200 N1212 N1226 V252 N1 V329 V334 N1340 N1 N2 V344 V346 N1355 N1 N2 V360 N1 & N4 N2 N3 V361 N1367 N1371 N1 V373 V378 V388 N1390 N1393 N1

Store #

Nesting Table Theme

Shop

& S

ave

goLO

CAL

Valu

e Be

er

ViN

TAG

ES

ViN

TAG

ES

Esse

ntia

ls

412 N1416 N1 V417 N1 V432 N1438 V445 N1495 N1 N2 N3 V511 N1522 N1523 N1 N2 N3 V525 N1 V536 N1542 N1544 V545 N1555 N1556 N1 V573 N1575 N1590 N1 N2601 N1617 N1623 N1624 N1631 N1 N2632 N1703 N1• Refer to Store Floor Plan for

table location.• Storeswillreceiveasignforspecific

themes. It is the Manager’s discretion to choose which themed tables to build.

• Choose twelve to sixteen products from the Promo Table themes.

Nesting Table Fixtures

Product Theme Location

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Nesting Table Map

Basket

1 Case

Q

Baske

t

1 Case

P

Basket

1 Case

O

Basket

1 Case R

sig

Na

gE

soft

D

rEss

iNg

H3 Facings

H3 Facings

i3 Facings

i3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

A3

Faci

ngs

A3

Faci

ngs

B3

Faci

ngs

B3

Faci

ngs

C3

Faci

ngs

C3

Faci

ngs

D3

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Nesting Table Theme: N1 & N4

Shop & Save Event All products on the table should be on LTO

A Nesting Table with products with a special offer (BAM, LTO, etc.)

• There should be 12-16 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should be ordered.• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of 750 mL product.• If products listed for this Nesting Table sell out, please replace with other Spirit

Holiday Gift packs at the Manager’s discretion.

Location LCBO# Description FormatA Product changes each week, see facing pageB 58677 Xoxo Pinot Grigio/Chardonnay 750 mLC Product changes each week, see facing pageD 591719 Pelee Island Eco Trail Vqa 750 mLE Product changes each week, see facing pageF Product changes each week, see facing pageG 32946 Naked Grape Shiraz 3000 mLH 70938 El Burro Shiraz 750 mLI 34991 La Vieille Ferme Cotes Du Luberon 1500 mLJ 129650 Arniston Bay Chenin Blanc Chardonnay 750 mLK 58461 Warsteiner Dunkel 500 mLL 141242 Keller Premium Lager 500 mLM 469262 Gosser Beer 500 mLN Product changes each week, see facing page

BasketsO Product changes each week, see facing pageP Product changes each week, see facing pageQ Product changes each week, see facing pageR 38265 Carling 473 mL

PLEASE NOTE:The Nesting Table Map on page 105 is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

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January 3 to 10 - First week of PromotionSelect nine products on LTO, at the Store Manager’s discretion. Sign with shelftalkers printed with the Web dSign Application on the generic Shop & Save stock (reorder #10117-15).

January 11 to 17 - Week 1 of SaleLocation LCBO # Description Format

A 158220 Lamb's Black Sheep Spiced Rum 750mLC 95315 Wiser's Small Batch 750mLE 451161 Cuervo Gold 750mLF 123083 Appletini 4 x 330mLN 681411 Sleeman Honey Brown 6 x 341mLO 622837 Sterling Vintner's Merlot 750mLP 349860 Yvon Mau Cabernet Sauvignon 750mLQ 58677 XOXO Pinot Grigio Chardonnay 750mL

January 18 to 24 - Week 2 of SaleLocation LCBO # Description Format

A 158220 Lamb's Black Sheep Spiced Rum 750mLC 95315 Wiser's Small Batch 750mLE 451161 Cuervo Gold 750mLF 123083 Appletini 4x330mLN 681411 Sleeman Honey Brown 6x341mLO 622837 Sterling Vintner's Merlot 750mLP 349860 Yvon Mau Cabernet Sauvignon 750mLQ 58677 XOXO Pinot Grigio Chardonnay 750mL

January 25 to 31 - Final Week of SaleLocation LCBO # Description Format

A 500538 Captain Morgan Spiced Rum 1140mLC 110056 Absolut Vodka 750mLE 17384 Sauza Silver 1140 mLF 125054 Palm Bay Pineapple Mandarin Orange Spritz 6 x 355mLN 469262 Gosser Beer 500 mlO 97113 Barefoot Cellars Cabernet Sauvignon 750mLP 828 Folonari Valpolicella 750mLQ 591719 Pelee Island Eco Trail Chardonnay Auxerrios VQA 750mL

* Price subject to change.

Nesting Table Theme: N1 & N4

Shop & Save Event All products on the table should be on LTO

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Nesting Table Theme: N2

goLOcAL

A Nesting Table with a Selection of Ontario VQA (Red & White)

• There should be 12-16 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should be ordered• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of 750 mL product.• If products listed for this Nesting Table sell out, please replace with other Ontario

VQA Holiday Gift packs at the Manager’s discretion.

Location LCBO# Description FormatA 6452 20 Bees Baco Noir VQA 750 mLB 58594 Angels Gate Gewürztraminer VQA 750 mLC 56754 Chateau Des Charmes Chardonnay VQA 750 mLD 509083 Colio Estate Lily Sparkling VQA 750 mLE 620708 Creekside Cabernet VQA 750 mLF 219253 De Sousa Dois Amigos Baco Foch VQA 1500 mLG 613059 Eastdell Estates Pinot Noir VQA 750 mLH 421479 Hillebrand Artist Series Cabernet Sauvignon VQA 750 mLI 66266 Inniskillin Chardonnay VQA 750 mLJ 90860 Kittling Ridge Kingsgate Sherry 750 mLK 219279 Konzelmann Pinot Blanc VQA 750 mLL 27847 Legends Estates Merlot VQA 750 mLM 6395 20 Bees Cabernet Merlot VQA 750 mLN 594200 Peninsula Ridge Inox Chardonnay VQA 750 mL

BasketsO 612465 Pelee Island Eco Trail Red VQA 750 mLP 134957 Open Cabernet-Merlot VQA 750 mLQ 111781 Reif Vidal VQA 750 mLR 616599 Strewn Semi-Dry Riesling VQA 750 mL

Alternates166140 Palatine Lakeshore Red VQA (CRAFT WINE) 750 mL101519 Ridgepoint Wines Cabernet Merlot VQA (CRAFT WINE) 750 mL349191 Pillitteri Cabernet/Merlot VQA 750 ml

PLEASE NOTE:The Nesting Table Map on page 105 is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

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Nesting Table Theme: N3

Great Value Beer

A Nesting Table with a Selection of Single Serving Beer

• If products listed for this Nesting Table sell out, please replace with other Holiday Gift packs at the Manager’s discretion. Refer to pages 22 - 26 of the PT09: Catch the Joy Holiday Marketing & Product Guide for suggestions.

Location LCBO# Description FormatA 58461 Warsteiner Dunkel 500 mLB 141242 Keller Premium Lager 500 mLC 469262 Gosser Beer 500 mLD 38265 Carling 473 mL E 45955 Tecate 473 mLF 394536 Bitburger Premium Pilsner 500 mLG 40949 Maclays Pale Ale 473 mLH 45955 Tecate 473 mLI 73809 Carlsberg Beer 500 mLJ 53645 Dab Original Pilsner 6pk B+ 1980 mLK 902619 Budweiser 6 Pk B 2046 mLL 676056 Radeberger Pilsner 500 mLM 676460 Laker Premium Lager 6 pk C 2130 mLN 427831 Wernesgruner Pilsner 500 mL

BasketsO 676775 Lech Beer 500 mL P 904409 Molson Canadian 473 mL Q 906669 Coor's Light 473 mL R 38265 Carling Lager 473 mL

PLEASE NOTE:The new Nesting Table Map on page 105 is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

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Nesting Table Theme

Vintages – January 9th Release

Nesting Table of Vintages Wines

• There should be 12-16 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should

be ordered• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of

750 mL product.

Location LCBO# Description Format

A 718999 (V) Hecula Yecla DO Bodegas Castaño 750 mL

B 94888 08 Gos Jumilla (Juan Gil) 750 mL

C 149658 07 St. Chinian (Domaine Combebelle) 750 mL

D 154617 07 Ch. De Vaugelas Le Prieure Corbieres (Bonf 750 mL

E 155283 07 Queen Of Syrah Red (Cave De Tain L'Hermitage) 750 mL

F 156422 08 Beaujolais L'Or Des Pierres (Ets. Loron & 750 mL

G 156455 08 Bourgogne Chardonnay Les Murelles (Roux Pe 750 mL

H 994616 Tatone Montepulciano D'Abruzzo(Spinelli) 750 mL

I 72421 05 Vespero Igt Supertuscan (Giordano) 750 mL

J 147983 07 Grand Terroir Montpeyroux AOC 750 mL

K 58396 08 Budini Malbec (Vine Connections) 750 mL

L 93781 (V) Cab Sauv Reserva Santa Julia (La Agricola 750 mL

M 135335 05 Merlot Glass Mountain 750 mL

N 138560 07 Shiraz White Label West Australia (Alkoomi 750 mL

Baskets

O 141994 05cab Sauv Lindemans Reserve Coonawarra (Fost 750 mL

P 142919 08 Sauvignon Blanc Marlborough (Rapaura Sprin 750 mL

Q 147520 08 Chardonnay Stump Jump Lightly Wooded (Dare

750 mL

R 983742 (V)07 Petite Sirah (L.A Cetto) 750 mL

Recommended Alternate Products

161190 06 Grove Street Cabernet Sauvignon - Sonoma 750 mL

998716 08 Ortas Cdr Villages Tradition (Rasteau) 750 mL

43224 V)08 Jester Cabernet Sauvignon (Mitolo Wines) 750 mL

678698 07 Gnarly Head 'Old Vine' Zinfandel (Delicato 750 mL

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Nesting Table Theme

Vintages – January 23rd Release

Nesting Table of Vintages Wines

• There should be 12-16 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should

be ordered• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of

750 mL product.

Location LCBO# Description Format

A 985002 07 Cabernet Sauv Catena Mendoza (Catena) 750 mL

B 91264 16 Yo Single Malt Wiskey (Whyte And Mackay) 750 mL

C 157990 1997 Caol Ila (Gordon & Macphail) 750 mL

D 981084 Robert Burns Single Malt (Isle Of Arran) 750 mL

E 50849 (V) Kaiken Ultra Malbec (Montes S.A.) 750 mL

F 81539 08 Torrontes Alamos (Bodegas Esmeralda) 750 mL

G 118067 (V) Malbec Felino Mendoza (Vina Cobos S.A.) 750 mL

H 119099 09 Chardonnay Felino Mendoza (Vina Cobos) 750 mL

I 132365 (V)07 Cab Sauv Felino Mendoza (Vina Cobos) 750 mL

J 143289 06 Merlot Reserva Luigi Bosca (Leoncio Arizu 750 mL

K 143412 06 Syrah Reserva Luigi Bosca (Leoncio Arizu S 750 mL

L 143420 07 Pinot Noir Reserva Luigi Bosca (Leoncio Ar 750 mL

M 467944 V)08 Cab Sauvignon Alamos (Bodegas Esmeralda) 750 mL

N 467951 (V)08malbec Alamos (Bodegas Esmeralda) 750 mL

Baskets

O 159400 07 Valpolicella Ripasso Due Torri (Cesari) 750 mL

P 723478 07 Zuccardi Q Malbec (La Agricola S.A) 750 mL

Q 159400 07 Valpolicella Ripasso Due Torri (Cesari) 750 mL

R 989269 07 Cab Merlot Delaine Vyd J-Triggs (Vincor) 750 mL

Recommended Alternate Products

932368 08 Chardonnay Res. Mendoza Santa Julia(La Agr 750 mL

973503 06 Zuccardi Q.Tempranillo (La Agricola S.A.) 750 mL

143248 07cab Sauv Kaiken Mendoza (Montes S.A.) 750 mL

93799 V)Cab Malbec Syrah Sta Julia Magna(La Agricol 750 mL

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Promo Table Fixtures

Product Theme Location

Store # Feat

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10 P115 1 FG21 1 FG 2 x P1 P2 P3 P431 1 FG57 1 FG149 1 FG115 P1 P2 P3171 1 FG185 1 FG187 P1 P2 P3 P4191 1 FG200 1 FG212 1 FG226 1 FG252 2 FG’s P1 P2 P3 P4253 P1 P2 P3265 1 FG P1329 3 FG’s334 P1 P2 P3 P4346 P1 P2 P3 P4355 1 FG P1360 1 FG361 1 FG367 1 FG371 1 FG373 P1 P2378 1 FG P1 P2 P3 P4388 1 FG390 1 FG393 1 FG412 1 FG P1416 1 FG417 1 FG432 1 FG438 1 FG445 P1 P2 P3 P4

Store # Feat

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495 1 FG511 1 FG P1522 1 FG523 1 FG P1525 1 FG536 1 FG545 1 FG P1555 1 FG556 1 FG573 3 FG’s575 1 FG590 P1 P2 P3 P4601 1 FG617 1 FG P1623 1 FG624 1 FG P1 P2 P3 P4631 P1 P2 P3632 1 FG P1 P2 P3 P4703 P1 P2

• Refer to Store Floor Plan for table location.

• Storeswillreceiveasignforspecificthemes. It is the Manager’s discretion to choose which themed tables to build.

• Choose twelve to sixteen products from the Promo Table themes.Tra

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Promo Table Themes

• The new Promo Table Map is used for all of the Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

• There should be 6 - 8 different products ordered for the table set up.

• To merchandise the table properly, 2 - 3 cases of each product should be ordered, allowing for 3 - 8 facings of each product.

• If products listed for these tables sell out, please replace with other Holiday Gift packs at the Manager’s discretion. Refer to pages 22 - 26 of the PT09: Catch the Joy Holiday Marketing & Product Guide for suggestions.

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Promo Table Themes

P1: Comfort Zone (FOOD & DRiNK Story)

Merchandise two or three cases of six to eight products of the following participating products.

Location LCBO # Description Format

A 64287 Cono Sur Viognier 750 mL

B 216028 Pelee Island Winery Gamay Noir Zweigelt VQA 750 mL

C 615062 Trumpour's Mill Gamay Noir VQA 750 mL

D 297184 Colio Estate Cabernet Franc VQA 750 mL

E 330241 Sterling Vineyards Merlot 750 mL

F 270926 Henry of Pelham Baco Noir VQA 750 mL

G 425488 Sella & Mosca Cannonau di Sardegna Riserva 750 mL

H 942243 La Chablisienne Vieilles Vignes Chablis 750 mL

P2: Pints & Popcorn (Food & Drink Story)



A 4341 Negra Modelo 6 pk

B 53025 Wind & Sail Dark Ale 6 pk

C 31104 Mill St Tankhouse Ale 6 pk

D 407073 Samuel Smith's Nut Brown Ale 550 mL

E 39651 Sleeman Honey Brown Lager 473 mL

F 69591 Mort Subite Kriek Lambic 375 mL

G 31104 Mill St Tankhouse Ale 6 pk

H 407073 Samuel Smith's Nut Brown Ale 550 mL

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Promo Table Themes

P3: Winter Cheer (Food & Drink Story)



A 1784 Grand Marnier 750 mL

B 13607 Baileys Caramel Irish Cream 750 mL

C 12823 Baileys Mint Choc Irish Cream 750 mL

D 110056 Absolut Vodka 750 mL

E 125187 Cazadores Reposado Tequila 750 mL

F 1784 Grand Marnier 750 mL

G 601120 Jose Cuervo Clasico Tequila 750 mL

H 135566 Polar Ice Vodka 750 mL

P4: What’s Fresh for brunch (Food & Drink Story)



A 94458 Lanson Rose Label Brut Rose 750 mL

B 69914 Latour Pinot Noir 750 mL

C 1875 Martini & Rossi Asti 750 mL

D 897637 Jannamico Lemoncello 750 mL

E 94458 Lanson Rose Label Brut Rose 750 mL

F 69914 Latour Pinot Noir 750 mL

G 1875 Martini & Rossi Asti 750 mL

H 897637 Jannamico Lemoncello 750 mL

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Documents

Sold Space Programs (continued) Only Copy Trade · 2015. 4. 1. · Ontario Superstars/ Popular Pick Program ... This guide is printed on 100% recycled paper. By the LCBO’s Print