Solar Project Marketing Objectives V2

7/28/2019 Solar Project Marketing Objectives V2

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The electricity sector in India had an installed capacity of 211.766 GW as of January 2013,[1] theworld's fifth largest. Non Renewable Power Plants constitute 88.55% of the installed capacity and11.45% of Renewable Capacity.In December 2011, over 300 million Indian citizens had no access to electricity. Over one third ofIndia's rural population lacked electricity, as did 6% of the urban population. Of those who did haveaccess to electricity in India, the supply was intermittent and unreliable. In 2010, blackouts and

power shedding interrupted irrigation and manufacturing across the country.

India currently suffers from a major shortage of electricity generation capacity, even though it is theworld's fourth largest energy consumer after United States, China and Russia.[11] The InternationalEnergy Agency estimates India needs an investment of at least $135 billion to provide universalaccess of electricity to its population.

With its growing electricity demand, India has initiated steps to develop its large potential for solarenergy based power generation. In November 2009, the Government of India launched itsJawaharlal Nehru National Solar Missionunder the National Action Plan on Climate Change. Underthis central government initiative, India plans to generate 1 GW of power by 2013 and up to 20 GW

grid-based solar power, 2 GW of off-grid solar power and cover 20 million square metres with solarenergy collectors by 2020.[64] India plans utility scale solar power generation plants through solarparks with dedicated infrastructure by state governments, among others, the governments of Gujaratand Rajasthan.[63]Anutosh Moitra

The Government of Gujarat taking advantage of the national initiative and high solar irradiation inthe state, launched the Solar Power Policy in 2009 and proposes to establish a number of large-scalesolar parks

The development of solar parks will streamline the project deAnutosh Moitravelopment timeline byletting government agencies undertake land acquisition and necessary permits, and provide

dedicated common infrastructure for setting up solar power generation plants largely in the privatesector.Anutosh Moitra

Currently, India has the fifth largest electrical system in the world, with installed electricity capacityof around 180 GW. However, more than 400 million Indians Anutosh MoitraAnutosh Moitrahaveno access to electricity, and by 2035 Indias power demand is expected to more than double,providing a prodigious challenge for the country.

Indias electricity mix comprises 69% coal, 14% hydro, 10% natural gas, 4% oil, 2% nuclear, and1% renewables (solar, wind, biofuels, waste, etc). While the amount of off-grid power in India isdebatable, depending on ones estimates, it can skew Indias electricity growth projections

dramatically. Indias power deficit in 2010 at peak load was more than 10%. This needsimprovement through more investment, particularly from the private sector, in generation,transmission, and distribution. While investment is beginning to occur, the rate at which this isoccurring is woefully insufficient.

The solar industry has immense potential for a tropical country like India where around45% of households, mainly rural ones, do not have access to electricity, says our newresearch report Indian Solar Energy Market Outlook 2012. The industry has witnessedrapid growth over the past few years and is projected to grow further in future.

India is blessed with ample solar radiation and most part of the country receives 300 to330 sunny days in a year. India receives solar energy equivalent to more than 5,000

Trillion kWh per year, which is far more than its total annual energy consumption. Thecountrys geographical location, large population and government support are assisting itto become one of the most rapidly emerging solar energy markets in the world.
http://en.wikipedia.org/wiki/Electricity_sector_in_India#cite_note-cea1111-1http://en.wikipedia.org/wiki/Electricity_sector_in_India#cite_note-11http://en.wikipedia.org/wiki/Jawaharlal_Nehru_National_Solar_Missionhttp://en.wikipedia.org/wiki/Jawaharlal_Nehru_National_Solar_Missionhttp://en.wikipedia.org/wiki/Electricity_sector_in_India#cite_note-64http://en.wikipedia.org/wiki/Electricity_sector_in_India#cite_note-adb-63http://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Electricity_sector_in_India#cite_note-11http://en.wikipedia.org/wiki/Jawaharlal_Nehru_National_Solar_Missionhttp://en.wikipedia.org/wiki/Electricity_sector_in_India#cite_note-64http://en.wikipedia.org/wiki/Electricity_sector_in_India#cite_note-adb-63http://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Electricity_sector_in_India#cite_note-cea1111-1


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Consequently, the country is becoming a favorite investment destination for both local andglobal players.

Many states have started promoting solar based applicationsbhttp://epaper.sakshi.com/apnews/Krishna/21022013/8#y giving incentives and tax

savings. States like Gujarat and Rajasthan have formulated transparent and progressiveregulatory framework in order to boost the solar industry. Besides, states like Delhi, UttarPradesh, West Bengal, Maharashtra and Chandigarh are promoting solar energy in rural,urban and semi urban areas.

India has a huge potential for solar power generation that can lead to a large-scaledeployment of solar energy, if harnessed effectively. Indian Government is adoptingconstructive steps towards implementing large-scale solar power projects and is poised toposition itself as one of the worlds major solar producer. Through various incentives

schemes, the government is trying to create demand and boost investments in the sector.

According to our latest research report, Indian Solar Energy Market Analysis, thecountrys installed capacity for solar power generation has increased tremendously duringthe last few years. Rising electricity demand, high irradiation levels, favorable governmentpolicies, and huge investments are supporting the growth in the solar industry. The annualPV installed capacity is anticipated to reach 1,000 MW by 2016.

As per our findings, various state governments are focusing on solar power plantsinstallation to increase the solar power-installed capacity in the country. Some states, likeUttar Pradesh in home lights and street lights installation is witnessing solar photovoltaicsystems installations. We have extensively analyzed some of the top states in the countryto further clearify the picture of solar power installation and solar projects sanctioned.

We have also studied about the regulatory environment and initiatives adopted by thegovernment to boost growth in the solar market. The report highlights the industryperformance and future outlook of solar power sector with in-depth analysis of both solarphotovoltaic and solar thermal. A section includes various solar product systems, such assolar cooker, street lightening systems, home lightening systems, lanterns, power plants,PV pumps, solar powered telecom towers, and solar rooftops with their majormanufacturers. From our analysis, we anticipate that street lightning systems will exhibitthe highest growth among the solar products.

Our report Indian Solar Energy Market Analysis, also covers all the key aspects thatclarify the picture of Indian solar power sector. The emerging trends in Indian solar marketas increasing production of solar PV products in the country, growing demand for off gridPV installation etc. are well exhibited. In addition, the report also covers analysis of varioussolar technologies related to PV and thermal applications.

A section on key players is also provided to facilitate current market scenario and getaccustomed to the existing competition. Recent developments of key players coupled withstrategic analysis of their strengths and weaknesses further complete the picture ofcompetitive landscape. In all, the report presents a comprehensive look at the sectorspast, present, and future scenario.


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S.No Application segment TargetforPhase I (2010-13)

TargetforPhase2

(2013-17)

TargetforPhase-3

(2017-22)

1 Solar collectors 7 million sq

meters

15 million sq

meters

20 million sq

meters

2 Off grid solarapplications

200 MW 1000 MW 2000 MW

3 Utility grid power,

including roof top

1,000-2000

MW

4000-10,000

MW

20000 MW

The end of January saw the deadline for solar developers in Gujarat

state keen to receive the higher PV tariff to complete their projects.

Indias largest solar program cut the preferential rate it pays to utilities

by up to 33% for plants commissioned after 28 January 2012.

Gujarat state boasts Indias second-highest potential for PV power

production. Around 350MW of the 958MW of solar capacity

awarded by the state missed the deadline and will therefore receive

a rate of INR9.98 (0.14)/kWh for the first 12 years compared with

INR15/kWh previously. The rate will be reduced to INR7 (0.1)/kWh

for the subsequent 13 years.

Solar thermal projects fared better in Q1 following the

announcement by the Finance Minister in his annual budget speech

that the Government is proposing to scrap import duties on CSP

equipment. This will help lower the cost of projects for companies


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starting to build out the countrys planned CSP project pipeline.

Indias solar sector is also expected to receive a boost as investors

and developers turn their attention away from a troubled European

market in search of high-growth developing markets. Indias strong

project pipeline and untapped resource potential means it is likely to

benefit from this shift in global solar investment. Indeed, there are

already signs that this is starting to happen; of the US$10.3b (7.7b)

in clean energy investment in 2011, the largest increase came from

the US$4.2b (3.1b) funding across the solar industry, representing

a sevenfold increase on 2010.

Contact:

Sanjay Chakrabarti

Tel: + 91 22 6192 0860 Email: [email protected]

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Solar Project Marketing Objectives V2