Solar Lanterns Concept Note

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  • 8/7/2019 Solar Lanterns Concept Note

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    Satish Shukla Page 1

    Solar Lanterns

    Concept Note & Brief Proposal

    Introduction

    According to the Ministry of Power, Government of India there are 161,982,648 Un-Electrified

    Households in India. Providing grid power to these remote and thinly populated communities

    all across the country is a very challenging and difficult task. The solar lantern was initially used

    as a replacement for candles, kerosene lamps and hurricane lights, commonly used by the

    villagers. In addition, villagers require portable lights for working in the fields at night, for

    watering/irrigation, harvesting, fishing at night and many such related activities. A portable

    Solar Lantern is an ideal companion for him in all his activities.

    Market feedback from the users of Solar Lanterns has provided new ideas for product

    development and marketing to the manufacturers. The problem of high costs and lower

    incentives from the Government has made it difficult for the manufacturers to push the

    product into the desired segment. The end users who are in real need of the product cannot

    afford the costs which are above Rs 1500. The product has very good potential if deployed

    innovatively and also if some creative financing schemes are worked out.

    Objective

    To develop innovative plans for manufacturing, marketing and financing Solar Lanterns for large

    scale deployment across the country. The products application as replacement for Kerosene

    Lamp, Candles and Hurricane Lamps in Rural Areas and as Emergency Light in Urban Areas is

    well established.

    Product Models and Costs

    There are several models under development and manufacturing. These depend upon the

    illumination, standby power and the type of Solar Panels used for charging (Built-In or stand

    alone). Therefore the price of the product ranges from as low as Rs 1200 to Rs 2500. Similar

    products cost upwards of Rs 3500 in open market. With increase in demand and sales the costs

    of the products would further come down, the target price being below Rs 1000.

    Here the success would lie in;

    1. Numbersa. Large scale manufacturingb. Large scale & Rapid sale

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    c. Large groups as initial targets for pushing the numbers2. Low cost

    a. Of Productb. Of Marketingc. Of Distributiond. Of Sustenance

    3. Varied applicationsa. Ruralb. Urbanc. Militaryd. Others

    Potential Application

    The potential application as discussed above is very vast. With the improvement in system anddesign technology it is expected to have more models coming out in very attractive designs and

    application. This would further boost up the market. There however would remain an ever

    increasing need for carrying out reverse integration with low cost technologies to ensure that

    the overall costs are kept well within the limits to make these products attractive and within

    the reach of the needy consumers.

    Impact on Environment

    Each Solar Lantern if operated for 4 hours a day for 300 days helps save about 1200 hrs of

    Kerosene Lamp usage in a year. An average Kerosene Lamp uses about 0.025 Litres Kerosene oilper hour. Accordingly each such lamp would help save about 30 Litres of Kerosene in a year,

    thereby reducing 73.5 Kilograms of CO annually (emission intensity of 2.4 Kilograms of CO per

    litre of Kerosene). This does not include the saving on CO2 emission from Candles and other

    such improvised lamps using other types of oils.

    Micro-Financing Proposal

    As discussed above we need to develop highly innovative plans to finance the Solar Lanterns. It

    is proposed to initially provide funds for 25,000 units of Lanterns @ Rs 1000/Unit. The

    economics of the project would work as under:

    Expenditure

    1. Cost Per Unit- Rs 1,0002. Total amount required-Rs 25,000,000

    Revenue

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    1. Sale of Lantern- Rs 1,500a. Down Payment- Rs 500b. Equated Weekly Installments- @ Rs 20c. In 50 Weeks- Rs 1,000

    2. Total Revenue after 1 Year- 25000 x 1500= Rs 37,500,000Conclusion

    Solar Lanterns have the potential to provide us the right platform to enter into the vast market

    comprising of people below poverty line. This market is huge and if tapped properly, with

    patience would yield the results much beyond expectations. While the primary objective would

    be to light up homes which have no lights, the secondary objective of introducing this large

    base to Micro-Financing is no less attractive and holds greater potential for development.

    A group of Micro-Finance practitioners have estimated the annualized credit usage of all poor

    families (rural and urban) at over Rs. 45,000 Crores, of which some 80% is met by informal

    sources.*

    * This figure has been extrapolated using the numbers of rural and urban poor households and their average

    annual credit usage (Rs 6000 and Rs 9000 pa respectively) assessed through various micro studies.