BUKET AYMAKGuvenc BARUTKUCarlosCABALLERO

MARKET SIZE

• We would like to identify diferents niches of markets, and the first that we identified is in Colombia: Rural Customers in Cundinamarca.

• Potencial Solar Radiation of 4.5 – 5.5 KW/m2 Day• Current Potential Customers : 3000 -

Revenues:150.000 Dollars• Monthly Potential Customers: 150 – Revenues:

15.000 Dollars Monthly

BENEFITS OF THE MARKET• The clients are customers that don´t have access to the

electrical network because are customers dispersed of the network, and for the Electric Company (Monopoly) is not profitable customers.

• 80% of the customers of Regulated Market, think that if have the opportunity to change the electrical supplier would be the best option immediately.

• For the customers is very important save cost of energy and contribute with the environment if they have a good option as a Leasing, than pay monthly less money that your current energy billing, would be customers of Solar Panels.

SURVEY• To you :

• The solar energy is less expensive than traditional energy sources, such as coal. • The solar energy is more expensive than traditional energy sources, such as coal. • The solar energy will become equal than traditional energy sources, such as coal in ten years. • I don’t know

• • If you can to change your energy sources, which would you choose?

• Solar • Natural • Wind • Nuclear • Coal

• Do you think is important to use Solar Power in your business ? • Extremely important • Somewhat important • No important

• • In your country, what do you find?

• Only one supplier of energy • More than one

•

• To Change your energy supplier in your country: • Is imposible • Is so difficult • Is easy (the same to change mobile phone supplier)

• • The cost of energy in your country is?

• So expensive • Expensive • Cheap • Free

• If you can change your energy supplier, I would doing: • Immediately • The next month • Never

• • Why ?

• For a better price • For better customer service • For better quality and continuity • For other energy source (Solar, Wind)

• Would you be more, less or about as likely to buy a product that you knew was made using solar energy? • More likely to buy solar products. • Equal • No likely

• • Which of the following best describes the biggest concern you

would have with choosing solar energy? • Cost • Followed by reliability • Help the Environment

• How important do you think it is for your country to develop and use solar power? • Extremely important • Somewhat important • No important

• Do you think is important to use Solar Power in your home ? • Extremely important • Somewhat important • No important• aesthetics

• The government currently gives subsidies, such as federal tax credits and grants, to traditional sources of energy, such as oil, natural gas and coal. How likely would you be to support similar subsidies for solar energy? • extremely likely • somewhat likely

• • Can you buy solar panels in your country ?

• YES • NOT

• How much is the value ? • Expensive • Normal • Cheap

• • In the moment to buy a solar panel, what is your motivation ?

• Only issues of profitability • Only green issues • Especially something important profitability and ecology • Especially something important ecology and profitability

• What are the chances that you purchase a solar panel system to 5,900 euros that will reduce your electric bill by 400 euros per year?

• • Sure • Virtually certain • Possible • Unlikely • No chance

• Are you interested in leasing finance this purchase to 10 years at 8% per annum (fee of 84 euros per month)?

• • • Yes

• No • In doubt

• • In you supplier or Solar Energy would give you a particular study to reduce

power consumption in your home, this is:• • • Very important

• Something important • Unimportant