Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
Software for Corporate Innovation ProgramsEvaluation ProcessesIdea Crowdsourcing Innovation Opportunities
& Outcomes
Accelerate consistent decision making -advance the best insights to projects
Track projects and deliver measurable results
Uncover best ideas through targeted cross-functional collaboration
Challenge A
Challenge N
Innovation as Strategic Imperative
72
41
0
20
40
60
80
10023
-56-60
-40
-20
0
20
40
7257
0
20
40
60
80
100
High Innovation Performer Other
Higher Revenue GrowthPercentage of companies with sales
growth of more than 5% annuallyEmployee loyalty [NPS score] Org effectiveness score based on
quality, speed, yield and effort s cores
Higher Employee Loyalty Better Decision Making
Innovation Assessment Survey 2012
‘’Only when a company nurtures its ideas and builds a system around them do they lead to innovation”
Brightidea - History of Market Leadership
1st Social collaborative application for ideation.
1st End-to-end suite driving to outcomes.
2013
First Shared Service Management Model
2011
1st Enterprise idea management.
2010
1st dedicated mobile app for ideation.
20072000
Sears runs the world’s first online innovation challenge
Cisco iPrizecontest with $250k award.
First to tracks innovation pipeline from ideas to cash
Largest Open Innovation Challenge, $200M
1St platform optimized for innovation programs run as a shared service.
2005
British Telecom first strategic innovation program
1st Scorecards to drive consistent evaluations.
2012
SAP largest B2B customer co-creation portal for
1St platform empowering enterprise scale and flexibility.
Global Leaders Trust BrightideaFinance / Insurance
Media / Business Services
Technology
Pharma / Health Care
Manufacturing / CPG
Energy /Chemicals
Other
Innovations with Tangible Outcomes
Generated over $250 Million in financial impact from ideas sourced company wide and pursued by CTO-led Strategic Innovation Group.
“We have returned over £75 for every £1 we invested.”
Steve Healy, BT External Innovation
Found $6.2 million in cost savings by engaging over 11,000 associates in contributing new ideas through a centrally managed program.
“We’ve had really great outcomes, from a financial aspect; cost savings, cost avoidance.”
James Graves, Humana
More than 50 adopted ideas which are being moved into the product development lifecycle - one idea alone projected to generate $12 to $24 million in revenue.
“We want ideas to have relevance, something that’s going to be brought to market, something that’s important to the company.”
Heidi Hattendorf, Motorola
Approach: Dedicated Team in ‘Shared Service’ Model
! Dedicated Team, Supporting Role to Business! Engage Business Leaders, Identify Key Challenges! Crowdsource Insights Cross-Functionally
! Role as Center of Excellence! Institute Best Practices! Track Outcomes
Unique Focus on ‘Shared Service Model’
! Manageable Scope for Success ! No Major Shift of Resources
! Scalable and Repeatable
! Aligned Interests
WHY IT WORKS HOW IT WORKS
Limited Capacity
Huge Mandate
Brightidea Ensures Your Success!
Open Innovation API
Visibility, Metrics, Administration
Collect Refine Manage
Soci
al
Employees
Partners
Customers
Brightidea Innovation Management Platform
Data & Insights
The Brightidea Software Professional Services
• Proactive Account Management• Customer Success Tracking• Demonstrate & Communicate ROI
Customer Success• 24/7 Support Portal• Knowledge Base• Collaboration Portal
Support Community
Artemis Industries DemoHigh-end Computer Manufacturer
Artemis Industries - Choosing the Right Path
Artemis Innovation Roles – Shared Service TeamMarie AndersonDirector of Innovation
Charlie SparksInnovation Program Manager
• Prove value and financial impact of innovation program
• Facilitate challenges; ‘bionic arms’ – center of excellence.
Brandon JacobsEmployee Innovator
• Ease of use and engagement; collaborate, submit and track ideas.
Spencer LaneChallenge SponsorNext Generation Workstation
John AlbrightChallenge Manager Next Generation Workstation
• Invest with confidence in new initiatives; green light projects.
• Community management, short listing and eval. process.
Artemis IDEASPACEConfiguration
Schedule
Questions
Categories
Eval Workflow
Statuses
Design
Next Generation Workstation - Workflow
Challenge Launch
Idea Collaboration Short-List
Final Candidates Selection
Track Outcomes
Notify employees of Challenge.
Engage employeeinnovators to
submit ideas and collaborate on others ideas.
Challenge Manager first review and
involves key SME’s to do initial screen and develop the
“short-list”.
Select ideas are further developed
and SME’s scorecard ideas on
key businessdimensions.
Challenge Sponsorteam meets to
makes ‘Go’/’No-Go’ decisions based on
actionable data from evaluation
process.
Innovation team works with
Challenge manager to track progress of
selected ideas.
Engage Your Employee Innovators!
The Brightidea Difference
Insights and experience from
100s of deploymentsPlatform Product
ArchitectureMarket Vision and Leadership History
Sustainable and Responsible Operations
! The only software designed for Innovation as a Shared Service! Best innovation outcomes with minimal effort! Flexibility to support your Innovation Journey! Product focus with Consulting only as required
Next Steps
What will SUCCESS look like for your innovation initiative? ! Participation! Idea Generation ! Idea Implementation and Outcomes
Who will be INVOLVED in the program and evaluation? ! Program Ownership! Challenge Sponsorship, Moderation ! IT, Marketing
What is the TIMELINE of your initiative? ! Immediate! On-going ! No timeline set
What level of INVESTMENT are your anticipating? ! Pilot! Initial rollout! Company wide
Case Studies
“We want ideas to have relevance, something
that’s going to be brought to market, something that’s important to the
company.”Heidi Hattendorf, Motorola Solutions
CHALLENGE:» Needed better way to give
worldwide employees a voice during product development lifecycle.
» Homegrown tools didn’t scale.
SOLUTION:» Implemented Idea Space innovation
collaboration portal powered by Brightidea platform.
» Globally reach within organization.» Highly customizable UI for variety of
challenges » Enables distributed idea triage.
OUTCOME:» 40 Targeted Campaigns Launched» More than 2,000 Ideas Submitted» 50 Adopted Ideas - all moved into the
Product Development Lifecycle.» Innovation Council and Innovation
Champion roles
insights
“Brightidea has been instrumental to driving
Humana’s success with the shared-service
model.”Sabrina Prouty, Insights
Integration Strategic Consultant
CHALLENGE:» Previous wiki and SharePoint
tools ineffective due to low adoption, complexity, and lack of flexibility.
insights
SOLUTION:» 1DEA platform powered by
Brightidea has enabled a repeatable crowdsourcing process that scales across 39,000 employees, as a ‘shared service’ model.
OUTCOME:» Execute ~20 challenges per year» More than 100 ideas in proposals.» Found $6.2 million in cost savings
from single campaign.
CHALLENGE:» No effective way to empower all
BT employees to innovate across large organization.
» Existing tools constrained effort to drive outcomes from radical new business ideas.
insights
SOLUTION:» New Ideas Program: Corporate
Innovation Platform powered by Brightidea.
» Roll-out to all 130,000 employees globally
» Elaborate rewards and recognition effort for ideas driving value.
OUTCOME:» Generated over $250 Million between new
revenue and cost savings from ideas sourced company wide since 2005.
» Executed more than 60 campaigns.» More than 200 ideas implemented.
“We have returned over £75 for every
£1 we invested.”
Steve Healy,British Telecom, External Innovation
Product OverviewBrightidea Platform
General Process Workflow
Flexible End-to-End Workflow
Challenges and Personalization
Submission & Engagement
Innovating on the Go!
Submit the Way You Think
Viewing & Collaborating on Ideas
Being Effective in a Shared Services Model
Management & Review
Review, Evaluate & Move Forward
Proposal Development
Data Driven Decision Making
Collaborative Project Rooms
Reporting and Dashboards