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Business Skills for Developers
Software Company Structure, Product Management, Marketing, Sales, Business Strategy and More
Margarita Antonova
Volunteer Trainer @ Telerik Academyacademy.telerik.com
Business System AnalystTelerik Corporation
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Table of Contents
The Trainer Course Format Exams and Evaluation
Course Project Introducing the Themes Course Syllabus Resources for the Course HW Assignment
Trainer Margarita Antonova – Maggie
MBA and BS in Commerce Experience in Sales and
Marketing of Software Business System Analyst Product Manager margarita antonova maggie antonova
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My Job
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Course GoalTo familiarize software engineers with the basic business structures and processes that affect the development of software and hence their own work experience.
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The Important Questions
If we are software engineers, why do we need business skills?
The Important Questions
Is software a house?
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The Important Questions
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Who do we sell to?
Who do we code for?
The Important Questions
The Software Challenge:
What is software?
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• How do you define software?• Is it a product, a service, an
experience?• How do you know you need it?• How do you evaluate it?• How do you purchase it?• Build vs. Buy
The Important Questions
What do we sell?
How are we making it?
Where do we sell?
How do we sell?
Are we making a profit?
How do we continue to sell at a profit?
Who do we sell to?10
A Business Approach Can Help
Who Do We Code for?
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Looking to complete a task with our software product/service usually in the fastest easiest way.
In most cases is interested in an end result not the process or the details
In most cases will not have the expertise, knowledge and insight on the product we do.
It is good to have a middle-man – the business analyst, product manager and project manager – but YOU are important too
The End User
Who Do We Code for?
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Is a CLIENT – the client is always right and usually paying or significantly contributing to our revenue
B2B vs. B2C
The End User
Course FormatHow Is the Course Going to Be
Conducted?
Evaluation Project, Criteria,
Certificates
Business Skills – Evaluation
If you are here Project: “Business Plan” – 70%
Attendance in class – 20%
Homework – 10%
If you are online Project: “Business Plan” – 70%
Homework – 20%
Forum activity – 10%
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Business Skills – Certificate
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The best up to 5 teams 3-5 people per team
Practical Group Project
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Executive summary
Marketing Plan Operations Plan Financial Plan Risk analysis Decision Making
Criteria
Business Plan for Your Own Product
Due Date: July 2014
Homework Assignments
1. Warm Up: Answer the Business Questions
2. Cost-Benefit Analysis of Your Product Ideas
3. SWOT Analysis
4. Marketing Mix Analysis - 7Ps
5. Sales Force Operations Plan
6. Porter’s 5 forces
7. Your MVP18
Course SyllabusWhat Are We Going to Cover?
Syllabus
1. Role of the Software Engineers – Production & Support
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Syllabus
2. How Does the Business Work?
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Syllabus
3. Product Development
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The Kodak paradox: http
://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/
Syllabus
4. Marketing & Advertising
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Syllabus
6. Sales Process & Sales Cycle
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Syllabus
7. The Startup Culture – the MVP
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Syllabus
8. How to Sustain Our Business?
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Summary
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Defining software is hard Selling software is hard Software is for the user Software development is a business
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Questions?
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Business Skills for Developers: Course
Intro
http://academy.telerik.com/student-courses/soft-skills-and-business-skills/business-skills-for-developers/about
ResourcesWhat We Need in Addition to This
Course Content?
Recommended Resources
1. Fast Company - www.fastcompany.com
2. Wired Magazine - www.wired.com
3. TechChrunch - http://techcrunch.com/
4. Wall Street Journal / Personal Technology - http://online.wsj.com
5. New York Times / Technology - http://www.nytimes.com/pages/technology/index.html
6. Business Week / Technology - www.businessweek.com/technology
7. CIO, international - www.cio.com
8. LinkDIn - topical groups
9. StatCounter Global Stats - http://gs.statcounter.com/
10. McKinsey Quarterly - http://www.mckinseyquarterly.com
11. Advertising Age - http://adage.com/
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Course Web Site & Forums
The Business Skills course official web site
Register for the "Telerik Academy Forums":
Discuss the course exercises with your colleagues
Find solutions for the exercises
Share and discuss ideas and analysis
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Business Skills at the Academy Forums
http://academy.telerik.com/student-courses/soft-skills-and-business-skills/business-skills-for-developers/about
Telerik IntegratedLearning System (TILS)
The Telerik Integrated Learning System (TILS) www.telerikacademy.com
Important resource for all students
Homework submissions
Homework peer reviews
Presence cards with barcode
Reports about your results
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http://telerikacademy.com/Courses/Courses/Details/39
Free Trainings @ Telerik Academy
Business Skills for Developers @ Telerik Academy
http://academy.telerik.com/student-courses/soft-skills-and-business-skills/business-skills-for-developers/about
Telerik Software Academy
academy.telerik.com
Telerik Academy @ Facebook
facebook.com/TelerikAcademy
Telerik Software Academy Forums
forums.academy.telerik.com
Homework Assignment
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A few sentences answering:
1. What do they sell?
2. How do they make it?
3. Who do they sell to?
4. Where do they sell?
5. How do they sell?
Answer the business questions for a startup of your liking.
Deadline – next lecture: discuss in class
6. Are they profitable?
7. Are they sustainable?
Your Product
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