SOFTLANDINGPROGRAM IN MEXICOT H E F I R S T E N T R E P R E N E U R S H I P

C A M P U S I N M E X I C O

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ACCESS TO MARKETSAND FUNDS

ACCESS TO MARKETS

WE HAVE ACCESS TO 60% OF THE GLOBAL MARKET

THROUGH 12 FREE TRADE AGREEMENTS WITH 44

COUNTRIES

OF THE 122 MILLIONS INHABITANTS, 33.3 MILLIONS

HAVE SMARTPHONES

44% HAVE INTERNET ACCESS

70% OF EXPORTATIONS GOES TO USA.

50% OF IMPORTATION COMES FROM USA

ENTREPRENEURSHIP BRIDGE BETWEEN USA AND LATIN AMERICA

1ST COUNTRY TO DO BUSINESS IN LATIN AMERICA, ACCORDING TO “DOING BUSINESS” INDEX FROM THE WORLD BANK

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HUMAN CAPITAL

66% OF PEOPLE AT HIGH SCHOOL WANTS TO OWN

THEIR BUSINESS

6TH COUNTRY WITH MORE GRADUATED ENGINEERS, AT A

GLOBAL SCALE

80% OF PEOPLE IN UNIVERSITIES WANTS TO BE

AN ENTREPRENEUR

40% OF THE POPULATION HAS BETWEEN 18 AND 30 YEARS OLD

WE GRADUATE MORE THAN 118 000 ENGINEERS EACH YEAR

FONT: YOUNG BUSINESS TALENT

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ENTREPRENEURSHIP ECOSYSTEMIN THE PAST 3 YEARS

204 PUBLIC INSTITUTIONS AND 124 PRIVATE

INSTITUTIONS OFFER INCUBATION PROGRAMS

THE GOVERNMENT, THROUGH THE INADEM, HAS 1USD

BILLION TO INVEST UNTIL 2018

MORE THAN 1500 MILLION PESOS WERE INVESTED ON

THE CREATION OF 37 NEW FUNDS WITH CAPITAL FOR

ENTREPRENEURS

MORE THAN 8500 ENTREPRENEURS HAVE RECEIVED SEED CAPITAL

870 MILLION PESOS WERE INVESTED ON AROUND 400 HIGH IMPACT COMPANIES

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- PRINCIPAL ACTORS -MEXICAN ENTREPRENEURIAL ECOSYSTEM

INTERNACIONAL

PRINCIPAL ACTORSMEXICAN ENTREPRENEURIAL ECOSYSTEM

NACIONAL

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WHAT IS SUM?

Incubation programAcceleration programBootcamps, workshops and specialized coursesConferencesCoworkingOffice rentAuditoriumGame room and relaxed areas

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CDMXQueretaroLeonNuevo Laredo

GuadalajaraOaxacaMerida

7 Campus

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+$120 MILLIONS OF MEXICAN PESOS IN SALES OF OUR COMPANIES

High quality selection processNew projects according to market.

13 tools that strengthen your business

TOP RANKINGUNCUBATOR IN LATAM

Only campus that offers theinfrastructure in the Country.

7 Campus in the country:CDMX, Querétaro, León, Mérida, Nuevo

Laredo, Guadalajara y Oaxaca.

$8,000,000 USD IN INVESTMENTS

314 Start-ups incubated+800 Jobs generated

+45 soft landings in México

EVENTS AND IMPACT ON ECOSYSTEM

Switch Festival de Acceleration. International Partner of global competitions Challenge Cup y Slush.

+150 GLOBAL MENTORS

Members of Startup Nationsand Startup Federation.14 Strategic partners to support your company's growth.

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OBJECTIVE

Help foreign startups to establish operations in Mexico, by providing tools, contacts and infrastructure needed to introduce and accelerate

themselves and to spot opportunities to boost their business.

SOFTLANDING PROGRAM

- OUR PROGRAM -

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011 Month Program to start sales in Mexico

Market FIT and *Legal Processes

02Suport to adapt the product,

Price evaluation and lead generation Go to Market and Mentory

036 Moth

Housing | Co-working

04Access to more than 200 events

One year of SUM membershipNetworking and Capital Raising

MARKET FIT

Install

Legal Structure workshop.

Migration law workshop.

Import and Export workshop.

Labour law workshop.

Tax workshop.

Incorporation of Company.

Trademark registration.

Legal services.

Accounting services.

Migratory assistance.

Grow

Sales workshop.

Strategy workshop.

Mexican grants and funds workshop.

HR services.

PR services.

Events and media.

Validate

Doing Business in Mexico Workshop.

Industrial context in México Workshop.

PI, Law and patent Workshop.

Validation workshop.

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GO TO MARKET

Value proposition

Products and solutions by segment Price strategy by segment

Attention model

Sales channels definition according to each segment.Attention channels definition according to segment.List of main redistributors.List of relevant events and expo.List of Chambers and other relevant actors.

Clients (market fit)

Relevant Client segmentation in Market.Potential sales by segment.Profiles of clients with biggest potential value and higher likelihood for purchase.Principal levers of purchase in each segment.List of potential clients to start prospection.

Once we have a clear idea of the segment, we provide the startup a strategy of lead generation in order to have at least 20 meetings with potential qualified clients

Co-Working @ Startup México

7 campuses in mexico with an adecuated atmosphere that facilitates collaboration and inspires next generation of innovators, entrepreneurs and leaders.

Collaborative spaces

Meeting rooms

Innovation rooms

Perks

Services included

Play room

Beach

Xbox room

HOSTING

Linkage with main actors of the Mexican ecosystem.

Meetings with Commerce Chambers and Industrial associations.

Meetings with specialists in order to understand

the Mexican ecosystem.

Visits to innovations hubs.

Participation in a exclusive Demo Day with investors and potential strategic partners.

NET WORKING AND CAPITAL RAISING

6 month co-working space (CDMX, Queretaro, Merida, Nuevo Laredo, Leon, Oaxaca or Guadalajara).

Market FIT consultancy.

Program GO TO MARKET.

Workshops and Talks adapted to specific interest of each startup.

Meetings with specialists to understand Mexican context and industrial differences.

Workshops and talks about specific legal aspects.

Meetings with potential investors and partners and eligibility to local funds.

One year of SUM membership.

Professional (country manager) and part time or full time as part of your team in Mexico.

Feedback sessions (Follow-Up) - Diagnostic.

Networking with relevant actors of the Mexican ecosystem.

Tours of innovation centres.

+$200,000 pesos in credits for web hosting, analytics, support services, etc. With Startup Mexico partners.

Access to opportunities to grow globally through Startup Mexico partners.

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INCLUDES

ADDITIONAL SERVICES

Personal accounting

Business accounting

SAT - Taxes

Personal legal advice

Business legal advice

Import standard

Company creation

Migration - work visa

Opening bank account

Audio

Video

Animation

Design

Web development and app development

Digital marketing

Equipped offices

Talent bank

* We quote these services for the needs of each e Start Up!!!

5% for the capital raising.

10% on sales in Mexico for 60 months.

$12.000 usd for half time personal company for 6 months.

$24.000 usd for full time personal company for 6 months.

BUSINESS MODEL

www.startupmexico.comContacto

oliver@startupmexico.com(+52) (55) 6137 0808

Dirección

Ignacio Allende 21, Col. Ampliación Torre BlancaMéxico DF, 11289 / México