SOFTBALL IN AUSTRALIA - Softball Australia · •Develop a Softball in Australia Shared Services Model (i.e. people and culture, commercial, financial management, digital / IT, policies

SOFTBALL IN AUSTRALIA

REFRAMING THE FUTURE! 2017-2022

A strategic plan for enhanced collaboration and growth within the Australian softball community

FRAMING THE FUTURE! 2017-2022

Our PlanWe believe in the power of softball to have a positive impact on all Australians, through their engagement in our sport (e.g. as a player, coach, official, volunteer, supporter / spectator, parent / caregiver, etc.). This Plan is intended to be relevant to everyone within the Australian softball community (i.e. Clubs, Local Associations, Member States, Softball Australia, commercial partners and all supporters of our great sport).

In 2014, the eight Member States and Softball Australia worked together to develop the first ever “Whole of Sport” Strategic Plan 2014-2017 , designed to help guide the positive collaboration and effectiveness of all elements of the sport throughout the country. Exciting and inspiring work has occurred within the Australian softball community between 2014 and 2017, as result of the plan and the willingness of all elements of softball to work together for the betterment of the sport is evident. However, we know there is still much more work to be done if our great sport is to flourish in what are rapidly changing times!

We see 2017-2022 as the most exciting period of our sport’s long history in Australia. We are confident of the role SOFTBALL IN AUSTRALIA – REFRAMING THE FUTURE! will play in maximising the success of all elements of our sport during this period. Together, we will provide meaningful and positive experiences for our members and others who engage in softball, as well as introducing more people to our great sport.

Each element of the Plan is important. Each is connected. Combined, they will fuel growth. As we work unselfishly together to deliver this Plan, we will see softball returned to its rightful place as a sport of cultural significance throughout Australia.

John Hol l ingswor th Chair, Softbal l Austral ia Ltd 1

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What is SOFTBALL IN AUSTRALIA – REFRAMING THE FUTURE?

SOFTBALL IN AUSTRALIA – REFRAMING THE FUTURE! has been developed to:

Provide vision and direction to all elements of the Australian softball

community.

Encourage coordination, cooperation and collaboration amongst the Australian

softball community.

Excite the Australian softball community enough to work together to ensure the

successful and sustainable future of softball throughout the country, in what

are rapidly changing times.

Guide the future growth and capacity of the Australian softball

community.

Ensure the relevance of softball within the

Australian sporting sector and broader community.

SOFTBALL IN AUSTRALIA – REFRAMING THE FUTURE! outlines what the Australian softball community plans to achieve collectively and how it plans to do so over the 2017-2022 period. Individual entities within the Australian softball community (e.g. Member States, Regional / District Associations and Clubs), may have individual strategic focus areas, which are not included in this Plan, however our "whole of sport" planning approach will help embed formalised cross-organisational collaboration and alignment in areas of joint strategic need, whilst also allowing each entity to focus on priorities specifically relevant to them, as required.

Developed by the Australian softball community for the Australian softball community

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Developed by the Australian softball community for the Australian softball community

Creating the right plan to move the sport of softball forward nationally has taken careful thought and consideration. It has also taken time and contributions from stakeholders across all elements of the Australian softball community. A summary of the work done in the lead up to developing SOFTBALL IN AUSTRALIA – REFRAMING THE FUTURE! is presented below.

1. Comprehensive document and data review

2. 742 e-Surveys completed

3. Various discussions with Softball Australia Chair and CEO

4. Preliminary Findings and Opportunities Paper

5. Softball in Australia 2017-2022 Strategic Planning Forum, attended by over 30 delegatesrepresenting each state and territory and all elements of the Australian softball community

6. Draft Softball in Australia 2017-2022 Strategic Plan

7. Stakeholder feedback

8. SOFTBALL IN AUSTRALIA 2017-2022 - REFRAMING THE FUTURE!

A Necessary Shift in FocusDue to various sport and recreation megatrends, as well as recent social, political and financial influences impacting on Australians, the sustained success of softball in Australia is far from assured. Based on this awareness, the Australian softball community has identified the need for some fundamental changes in the way we work together to ensure we embrace broad collaboration and inclusion to achieve our future collective potential.

The entire Australian softball community is committed to working openly and collaboratively together to ensure we maximise the future relevance and effectiveness of all aspects of our sport throughout Australia, in these rapidly changing times.

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How SOFTBALL IN AUSTRALIA 2017-2022 – REFRAMING THE FUTURE! sits within the sport planning framework

SOFTBALL IN AUSTRALIA 2017-2022 – REFRAMING THE FUTURE! is part of a broad national and international sport planning framework. As such, all elements of the following sport planning framework have been used as reference points in the design of REFRAMING THE FUTURE, to ensure optimal alignment.

Club and Association and Plans

Member StatePlans

REFRAMING THE FUTURE 2017-2022!

Australian Sports Commission National Sports Plan

World Baseball Softball Confederation Plan

Our Common Vision“To have more people positively

connecting with softball, in more places, more often!”

Softball in Australia - Our Way!Our Common PurposeFor the Australian softball community to work together to enable all Australians to engage with softball in meaningful and positive ways; and to address barriers to this occurring. We will provide the right participation opportunities for more people, in more places and show a new generation how to get involved and stay involved with our great sport.

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How SOFTBALL IN AUSTRALIA 2017-2020 – REFRAMING THE FUTURE! sits within the sport planning framework

Our Behavioural FrameworkOur Behavioural Framework will drive everything we do – individually and collectively – to achieve our common vision. We will reflect a positive, collaborative andrespectful approach to working effectively and transparently with all within theAustralian softball community. We will live a “what’s possible” mindset, underpinnedby all people within the Australian softball community, “owning” the positive rolethey play in enhancing softball in Australia. When we do this, our potential is limitless!

• User Experience – Everything we do stems from us being‘End-User Focused’. We are committed to accurately identifying thespecific motivators of individual softball consumer groups (e.g. clubs,

associations, players, coaches, umpires, volunteers, parents, supporters, sponsors, etc.); and to developing / delivering systems, programs and

products designed specifically to meet these motivators.

• Collaboratগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগগive – গগগAll elements of the Australian softball movement will plan,deliver, monitor and review our core business together, in an honest, respectful

and ‘open system’ approach to our work, for the benefit of the sport as a whole. We will always communicate openly and work together, to be

better tomorrow than we are today.

• Creative and brave – We will be open to new ideas and differentways of thinking; we are prepared to be challenged; we are committed

to sharing ideas and information; and to displaying collective determination and drive for the benefit of all elements of softball

in Australia.

• Fun – We are all involved in softball because we love it andwe want to enjoy every aspect of this involvement. Softball

should always be fun and we need to always remember this.

• Inclusive – We welcome and embrace all membersof the Australian community into our sport. We are a single sporting community, from all walks of life, inclusive of allbackgrounds and ability levels and are representative

of contemporary Australian society.

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Our Strategic Priorities and Proof Points

To achieve OUR COMMON VISION we will prioritise:

1. One Softball

We will work collaboratively, through aligned behaviours, systems, policies, procedures and programs, to build a sustainable sports business.

Commercial revenue will be 20% of Softball Australia revenue by 2022

Standardised policies and procedures are in place at all layers of the sport

Contemporary digital / technology systems are in place

at all layers of the sport

Contemporary good practice governance structures and systems are in place at all layers of the sport

More school-based participantsMore junior, youth, open and masters players

An evidence-based “whole of sport” national development framework in place, which guides the optimal support of all players, coaches and

officials

More skilled, supported and rewarded coaches, officials and volunteers

More access to better infrastructure (facilities)

More flexible competition formats More players from minority groups (e.g. all abilities,

Indigenous, CALD)

More delivery of softball participation products and programs

3. High Performance Success

We will deliver winning teams that inspire and excite Australians.

The softball brand is a united, relevant and purposeful brand, widely recognised throughout the Australian Sport and Active Recreation Sector and the broader Australian community

A contemporary, collaborative approach to organisational planning and management is in place between Softball Australia and Member States, to ensure our collective sustainability

2. Participation

We will make softball more accessible, relevant and rewarding for all Australians.

More recreational / social participants

Enhanced relationships with broadcast partners to connect

with more fans

Better broadcast and digital products and content

Podium placed national teams at all Benchmark Events

Key social media metrics increasing by 10% per annum

Host commercially viable national and international softball events, as strategically appropriate

A high quality softball spectator experience for all at every state, national and international events hosted in Australia


7REFRAMING THE FUTURE!

2017-2022

SOFTBALL IN AUSTRALIANETBALL IN THE SHIRE

Our Projects

Between 2017 and 2022, all elements of the Australian softball community and our key partners,

will work together to develop, implement and review a suite of strategic projects, designed to achieve our

Proof Points over the lifecycle of REFRAMING THE FUTURE! 2017-2022.8

RAMING THE FUTURE! 2017-2020FRAMING THE FUTURE! 2017-2022

Annual Activation PlansTo ensure the effective implementation of all strategic projects within REFRAMING THE FUTURE! 2017-2022,

Annual Operations Plans will be developed throughout its lifecycle. These plans will identify which strategic

projects will be initiated / completed each year; and what collective human, physical and/or financial resources will be allocated to each project. Together, we will make this

happen! 9

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Between 2017 and 2022, we will prioritise the following 14 strategic projects:

Strategic Priority Area 1 – One Softball

• Continue to implement the shared services agreementscurrently in place between Softball Australia and variousMember States (e.g. financial services and AssociationCoordinators).

• Develop a Softball in Australia Shared Services Model (i.e.people and culture, commercial, financial management,digital / IT, policies and procedures, etc.) and pilot themodel between Softball Australia and at least one identifiedMember State in 2018.

The role of the SDIWP 2.0 is to:

• Confirm the current position ofSoftball Australia and each MemberState in relation to the findings tocome from the “Waiting for an Asteroid – Softball in Australia: A Concept for Change Discussion Paper, May 2017”.

• Seek financial support to undertake a detailed business case analysis and feasibilitystudy relating to the implementation of potentially suitable governance models.

• Confirm the position of Softball Australia and each Member State in relation to thefindings to come from the business case analysis and feasibility study.

• Develop a detailed Action Plan for implementation of the recommended model/sdetailing key milestones, resource implications and accountabilities.

• Work with all parties to successfully implement the Softball in Australia Optimal Governance and Administrative Model Action Plan.

Project – Softball in Australia

governance model (reframing the future)

Identify and agree on the governance / administrative

model which will best support the sport of softball in Australia achieving its

potential.

Project – Softball in Australia shared services model

Form the Softball in Australia Strategic Direction Improvement Working Party (SDIWP) - 2.0. This group may include stakeholders from Softball Australia, each Member State, club and association.

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Use the “Generating Commercial Revenue - The Sustainable Approach” resource developed by the Australian Sports Commission to develop and implement a “Whole of Sport” 2018 - 2022 Commercial Strategy, designed to grow the collective commercial revenue of the Australian softball community.

Develop a strategy to maximise the effectiveness and reach of our communications with both internal and external partners, increasing the softball brand’s exposure, and optimally marketing the Australian national team and players.

The strategy will include the development and promotion of more cutting edge softball related digital content and products.

National Teams (creating heroes) will be a key enabler within the strategy.

Note: The Marketing and Communications Strategy and the Digital Strategy will have a level of interplay.

Develop and implement a “Whole of Sport” 2018 - 2022 Digital Strategy , designed to ensure digital systems, tools and activities help all elements of the Australian softball community to more effectively and efficiently manage core business.

Note: This will include enhancing the current mySoftball Customer Relationship Management System (CRM) and all aspects of softball’s data management.

Project –Softball in Australia Commercial Strategy

Project – Softball Australia Marketing and Communications Strategy

Project – Softball in

Australia Digital Strategy

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Strategic Priority Area 2 – Participation

Facilitate an independent review of the Softball in Australia Competitions Framework at all levels, to scope the opportunities to improve the structure of the Competition Framework currently delivered across Australia, to ensure the greatest efficiencies, whilst optimally supporting current and future players, coaches and umpires.

The outcome of the review will include recommendations, which will ensure the Australian softball community delivers a sport industry leading competition pathway, which meets the participation motivations and development needs of all players, coaches and umpires participating in softball at local, regional and state levels.

The review will also provide strategic guidance to ensure the greatest commercial viability and operational efficiencies of all national and international softball events hosted in Australia.

Note: The scope of the review will also include assessing the feasibility of a National Softball League.

Use the current Softball FTEM Outline to develop a detailed Player Pathway Framework resource.

The key purpose for the resource is to provide specific and consistent guidance and support to anyone who influences a grass roots / development level softballer (e.g. parents, coaches, officials, selectors, performance services personnel and administrators) in order for them to optimally support their successful participation in all stages of the pathway.

Use the Participation Drivers Planning Tool developed by the Australian Sports Commission; and all other necessary resources, to develop and implement a “Whole of Sport” 2018 - 2022 Participation Strategy, designed to grow the membership and participation base of the Australian softball community.

Project – Softball in Australia Competitions and Events Framework Review

Project – Softball National Player Pathway Framework (grass roots and talent development)

Project – Softball in

Australia Participation

Strategy

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Following the development of the Softball Australia Player Pathway Framework (refer above), develop an updated “Whole of Sport” Coach Development Framework , which aligns with, and is based on the various elements within the Player Pathway Framework .

Develop relevant updated courseware (i.e. learning and assessment resources) associated with each updated National Coach Accreditation Scheme Training Program.

Develop a National Facilities Policy Guidelines resource for softball in Australia. This will be a user-friendly resource to support Softball Australia, Member States, local Associations, Clubs, all levels of government, and developers, to ensure the provision of the optimal softball facilities footprint across Australia for many years to come.

The Guidelines will provide stakeholders with an overarching

policy that can assist in the planning and development of

community softball facilities, ensuring the softballers of today

and tomorrow can enjoy this great sport into the future.

Project – Updated Softball Australia Official Development Framework

Project – Updated Softball

Australia Coach Development

Framework

Project – Softball in Australia Facilities Policy Guidelines

Following the development of the Softball Australia "Player Pathway Framework" (refer above), develop an updated "Whole of Sport" Official Development Framework", which aligns with, and is based on the various elements within the "Player Pathway Framework".

Develop relevant updated courseware and assessment resources associated with each updated National Official Accreditation Scheme Training Program.

Project – Softball in Australia Coach Accelerator Program Framework

Develop and implement a Softball Coach Accelerator Program (CAP), designed to accelerate the development of outstanding coaches, operating at all levels of the player pathway.


Strategic Priority Area 3 – High Performance Success

Develop a 2018-2022 Softball Australia High Performance Plan , designed to strategically guide Softball Australia’s high performance investment and activities in the lead up to the Tokyo Olympic Games – to achieve the key high performance proof point of“Podium placed national teams at all Benchmark Events" .

Note: The development of this Strategy is to build on high performance operational plans currently in place (i.e. Softball HP Olympic Operation Plan 2017 to 2018 and Aussie Spirit 2018 World Championship Action Plan).

Project – Softball Australia 2018-2022 High Performance Strategy

Develop and implement the high performance elements of the National Player Pathway Framework resource project outlined in Strategic Priority Area 2.

Project – Softball National

Player Pathway Framework (High

Performance)

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19Via the successful

implementation of our identified strategic

projects, all of our Strategic Priorities will be achieved

and our Proof Points will be clear for all to see.


Our Future Now

20SOFTBALL IN AUSTRALIA – REFRAMING THE FUTURE! 2017-2022 aims to build on the collaborative work done by many people and organisations within the Australian softball community over many years. It will use this platform to make exciting and challenging changes to what we do, when we do it, how we do it, where we do it and who we do it with.

SOFTBALL IN AUSTRALIA – REFRAMING THE FUTURE! 2017-2022 signals the start of a new and extraordinary chapter in the life of softball in Australia and everyone who engages with it. Every stakeholder has a role to play in delivering our plan. We will be working closely with all key stakeholder groups and individuals to ensure softball achieves its immense potential between 2017 and 2022 and beyond.

Through renewed trust, cooperation, connection and commitment, we can and will achieve OUR VISION.


”

“To have more people positively connecting with softball, in more places, more often! 21



A strategic plan for enhanced collaboration and growth within the Australian softball community

Documents

SOFTBALL IN AUSTRALIA - Softball Australia · •Develop a Softball in Australia Shared Services Model (i.e. people and culture, commercial, financial management, digital / IT, policies