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ITALY

CHINABurkina Faso

Indias Rankings2nd most populous country4th largest Army in the world3rd largest economy by GDPHighest percentage of youth in the world

Soft PowerSoft poweris a concept developed byJoseph NyeofHarvard Universityto describe the ability to attract and co-opt rather than coerce, use force or give money as a means ofpersuasion.Generally on the basis of its Culture, Political Values, Foreign Policies.

ITALY

CHINA

Soft Power due to Govt.Voice of America and the Fulbright scholarships by USAAlliance Francaise by the FrenchIncredible India Campaign Soft Power Without Govt.

Need of soft powerAdditional not alternative to hard powerSave expenditure on hard powerTarnishing of global Image

Earlier Perception of PowerLarger the army, larger the powerChanging term now

Roots of India as A Soft PowerHub of all the religions.Harmony among all the religions.Ayurveda , spices and Yoga.From Swami Vivekananda in 1893 to Narendra Modi in 2014Nalanda University

Influence of India on worldIndonesia airlines and companies.Thailand Kings CoronationAngkor VatIndia Now India is seen as a humble giant internationally. We are projected as a clueless, benevolent, benign power but are considered capable of defending ourselves from almost anything.

Changing Perception about India

Bollywood

Ayurveda and Yoga

Indian Cuisine