Soft Drinks€¦ · Carbonated soft drinks face a turbulent future and are under pressure to align with the clean label trend. ... DPRK (North Korea). It has for several years been

Getting To Grips 42James Harmer discusses bottle design and arecent packaging refresh for Lucozade Sport.

Carbonated Beverages 44While developing a product to help control fobbing, the Stephenson Groupfound an unintentional benefit was anincrease the in the solubility of CO2.

CO2 Production 46ASCO discusses new technologies for ecological and sustainable CO2 recoveryfrom industrial sources.

Lightweighting, performanceand hygiene 48Smarter solutions and innovations areessential to meeting the needs of the rapidly expanding and ever-changing bottled water market, says Simone Pisani.

Soft Drinks International – February/March 2017 1ConTEnTS

Europe 4Africa 8Middle East 10Asia Pacific 14Americas 16

Ingredients 20

Juices & Juice Drinks 24Waters & Water Plus Drinks 25Carbonates 26Sports & Energy 27Functionals 28RTD Teas & Coffees 29Dairy & Alternatives 30

Processing 50Packaging 52Environment 56People 58From The Past 60Events 61

New Exotic Fruits FromBrazil 32Dr John Wilkinson and Kesia Trench visitBrazil in search of new exotic fruits, andreport on the type of health claims that canbe made in the EU with fruit juices and softdrinks containing such novel ingredients.

Back to Basis 38Trying to create appetising but healthychildren’s drinks is not a new challenge.But, with growing health awareness across the globe, there is mounting demand formanufacturers to formulate appealingchildren’s beverages while improvingtheir credentials.

Prime Candidates 40Carbonated soft drinks face a turbulentfuture and are under pressure to align withthe clean label trend. However, as theclaim proliferates ‘natural’ beverages arelikely to be subject to more scrutiny fromboth consumers and regulators, writesAlan Rownan.

news

regularsComment 2BSDA 59Buyers’ Guide 62Classified 65

features

The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.

www.softdrinksinternational.comFront Cover: Camu-camu fruit ©Ildi Papp (from bigstockphoto.com)

2 Soft Drinks International – February/March 2017

Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

CoMMEnT

Published byASAP Publishing Limited

EditorPhilip Tappenden

Correspondents:EuRoPEGerard o’DwyerASIA & PACIFICKelvin King

Market AnalystRichard Corbett

Scientific AdviserDr John Wilkinson

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Every day millions of soft drink serves are handled globally by airline cabin crew. It is bigbusiness and also an opportunity to expose brands to customers who might not otherwise bechoosing the beverages on offer. Carriers and suppliers sometimes leverage their relationshipfor special inflight promotions such as the Bickford’s cordial offer aboard Qantas flightswhich has seen regular travellers enquiring from crew which flavour is available. Brands areoften listed in menu folders by name and even occasionally highlighted by logo or othergraphics.Inspired marketing innovation is seen from time to time. One such took to the skies in

recent weeks in a collaboration between Delta Air Lines and Coca-Cola. Twelve artists fromdestinations around the network transformed tray tables on a Boeing 767 aircraft into worksof art. The original trays are on display at Atlanta’s international airport, complemented byinterpretative material such as video footage showing artists in action.Delta and Coca-Cola's partnership began in 1927 and was strengthened in 1941 when the

airline moved its headquarters to Atlanta, hometown of The Coca-Cola Company. Today,Delta offers Coca-Cola products on all flights and in Sky Clubs, serving more than 354 milliondrinks annually. This partnership is a stand-out for its length and shared hometown but manycarrier/soft drink supplier contracts have been in place for decades, jealously protected bythe suppliers even though commercial transparency protocols ensure contracts can come upfor competitive bidding. Not surprisingly, airlines are inclined to leverage their vast service requirements to obtain

keen pricing which can erode margins. On the other hand, millions of serves make for sub-stantial cash flow and that unique close-up exposure to a ‘captive’ clientele. Close-up indeed,given that – at least in economy class – trollies are within centimetres of passenger eyes.Some travellers have also experienced a less welcome form of contact when a careless or har-ried cabin attendant sprays nearby passengers when opening a CSD.Not all airlines confine themselves to a single supplier. However, the capacity of serving

trollies limits the choice that can be made available. Business, business premier or first classtravellers are more likely to be offered this. CSDs are the biggest mover in the flying softdrinks portfolio partly due to their role as spirits mixers. Most carriers also offer a selectionof juices as well as bottled waters. Some, especially Asian operators, offer RTD teas. Cateringcontracts at stations away from a carrier’s base or hubs usually cover which brands of softdrinks and other beverages must be loaded. This can lead to cans or bottles featuring labelsin unfamiliar languages, a novelty in itself for some travellers.Over the years carriers have occasionally required soft drinks to carry their own logo or

company name but this is rare nowadays. One exception is Air Koryo, flag carrier of theDPRK (North Korea). It has for several years been involved in soft drink production and CSDscarrying its name can be purchased in some North Korean stores as well as inflight.In our next issue we’ll feature some of the table trays in the Delta/Coca-Cola collaboration.

Kelvin King

Flying soft drinks –not only profitablebut also effectivepromotion

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FEvER-tREE, the supplier of premium car-bonated mixers announced that full yearrevenue is expected to be some £102.2 mil-lion, reflecting growth of 73% on 2015.

Sales in the UK performed exceptionallywell in the second half of 2016 and full yearrevenue is expected to be some 118%ahead of 2015. Sales performance has beenstrong in both the on-trade and off-tradechannels, with particularly notable growthachieved over the christmas period againsta very strong prior year.

Sales in continental Europe performedwell in the second half of 2016, and as aresult full year revenue will be some 39%ahead of 2015.

in the USa, strong revenue growth alsocontinued during the second half of 2016,and as a result, full year revenue for the ter-ritory is expected to be some 55% ahead of2015.

Rest of world sales growth accelerated inthe second half of 2016 and full year rev-enue is expected to be some 88% ahead of2015.

commenting on the announcement, tim

Warrillow, co-founder and cEo of Fever-tree said: “We are delighted with our perfor-mance in 2016. Fever-tree continues to gainmarket share in both the on and off tradeand while we have experienced stronggrowth across all regions, our performancein the UK has been particularly notable cul-minating in a very strong christmas period.”

Fever-tree continues to pioneer in thepremium mixer category. “We believe theglobal opportunity remains in its early stagesand will continue to be supported by thelong term premiumisation of the spirits sec-tor as well as the growing movementtowards mixed and long drinks. as a result,the board remain confident of the futureoutlook for the business.”

Fever-Tree growth

coca-coLa European Partners (ccEP)has unveiled a new £4.5million advertisingcampaign to support coca-cola Zero Sugar,which has become the fastest-growing topfive cola brand in Great Britain.

the campaign will feature the slogan‘tastes More Like coke’, highlighting that thecalorie-free variant delivers the great tasteassociated with best-selling coca-cola clas-sic, but with no sugar.

the £4.5million campaign will featureabove-the-line activations including six-sheets, bus advertising and digital marketing.a new 20-second television commercial thatruns until the end of February will furtherhighlight the benefits of the reformulatedproduct.

the latest activity follows the £10millioncampaign that marked the launch of coca-cola Zero Sugar last year, and marks thenext step in helping retailers boost theirsales of calorie-free variants.

Simon Harrison, operational MarketingDirector at ccEP, said: “this campaign isdesigned to help retailers grow their sales byhighlighting to consumers that coca-colaZero Sugar is not only calorie-free, but deliv-ers the iconic taste and refreshment of

CCEP unveils ZeroSugar campaign

coca-cola classic.“this multi-million pound investment

underlines our commitment to supportingfurther growth of the brand by encouragingconsumers to switch to no sugar and bring-ing new people into the category, helpingretailers to build on the impressive sales ofcoca-cola Zero Sugar since its launch lastsummer.”

Wincanton, the largest British logisticscompany, has announced a new agreementwith coca-cola. Under the terms of thethree-year contract Wincanton will managethe existing coca-cola warehouse at Lisburnhandling both raw materials and finishedproduct.

With a proven track record in both auto-mated and semi-automated warehouseoperations, Wincanton will focus on provid-ing coca-cola with a flexible and agile oper-ation whilst also driving ongoingimprovements in response to a dynamiccommercial environment.

the Wincanton and coca-cola partner-ship is based on shared values and anemphasis on customer experience. in addi-tion, both companies stress the importanceof developing and rewarding their colleaguesthroughout the business.

Liam McElroy, Managing Director – Retailand consumer, Wincanton, said of theannouncement: “We have full confidencethat our experience with warehouseautomation and innovation will prove to bean asset to coca-cola as it looks to con-tinue its success. our shared values andunderstanding that the people in our busi-ness hold the key to success unite us withcoca-cola and we look forward to forging astrong and lasting relationship with thembased on the strength of these principles.”

clive Wilson, Supply chain Services Man-ager, coca-cola Hellenic, added: “Selectingthe right 3PL who shared our values andcontinuous improvement mindset was criticalto our decision-making in selecting Wincan-ton as our preferred partner. We are confi-dent that their expertise and innovativesolutions will help us to improve our opera-tions, add value and deliver sustainable ben-efits to our business.”

Wincanton signsnew contract

To subscribevisit www.softdrinksinternational.com/subscribe

Soft Drinks International – February/March 2017 5EuRoPE

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aS part of its 2020 strategy to strengthencapabilities in natural flavour solutions to itscustomers, Givaudan reports it has acquiredactiv international.

activ international offers a range of natu-ral and organic flavours, marine extracts,seafood and vegetable based culinary solu-tions to customers. With headquarters inBienne (Switzerland), activ operates fromlocations in Somerset (new Jersey, USa),Melaka (Malaysia), Mitry-Mory (Paris, France)and arequipa (Peru), employing globally 170employees.

Gilles andrier, cEo of Givaudan said:“this acquisition fits with our 2020 strategyto expand our offering to deliver naturalproducts to our customers. Givaudan is theglobal leader in the space of natural flavoursand activ further complements our capabili-ties with its strong portfolio of natural meat,seafood and vegetable flavours. We aredelighted to welcome activ’s employees toGivaudan; our high cultural fit will contributegreatly to a successful integration.”

Mauricio Graber, President of Givaudan’sFlavour Division said: “consumers aroundthe world are increasingly demanding morenatural and organic products from food andbeverage companies. the addition of activ’sproduct portfolio further enables Givaudanto strengthen our extensive natural flavourofferings and provide customers with com-plete and competitive natural solutions.”

While terms of the deal have not beendisclosed, activ’s business would have repre-sented approximately cHF 40 million ofincremental sales to Givaudan’s results in2016 on a proforma basis. Givaudan plans tofund the transaction from existing resources.

Givaudan acquiresActiv International

tinE has launched a new range of low-sugar based beverages, including breakfastjuices, under the Price First brand. tine isusing artificial sweeteners to compensate for30% less sugar content in the new drinkswhich include First Price Lemonade, orangeJuice, and Diet Fruit Flavoured Juice.

tine has also rolled out its tine yt Regen-eration Beverage consisting of a fusion ofmilk and cocoa. the added sugar content ofthis beverage is 4%.

Tine launches low sugar beverage range

vaLio oy, Finland’s biggest milk-based bev-erages maker, secured the largest slice ofagricultural subsidies paid out to companiesin Finland in 2016. valio received a total of€2.3 million from a payments pot totalling€2 billion which is paid from a fund oper-ated by the Finnish agency for Rural affairs.

around 90% of the total paymentreceived by valio was in the form of subsi-dies relating to milk-based beverages sup-plied by the company under the Finnishgovernment’s national School nutrition pro-

Valio obtains statepayments on milk-based beverages

gramme to primary schools and child-careday centres.

of the €2 billion fund administered bythe Finnish agency for Rural affairs, around€900 million represents originates from theEuropean Union, while €1.1 billion is derivedfrom central government budgeting.

6 Soft Drinks International – February/March 2017EuRoPE

FiRMEnicH has announced the sale of itsLa Jonction site in Geneva to the state’spension fund in support of the Genevastate’s urban renewal plan. the transactionwill enable Firmenich to conduct its largestinvestment ever in Geneva, to strengthenand expand its global centre for innovationand creation. By 2020, the fragrance and fla-vors company will invest more than 100 mil-lion Swiss francs to transfer all its researchand development and creation and supportfunctions, from La Jonction to a new Meyrin-Satigny campus of excellence.

“today is an historic day for Firmenich,”stated Patrick Firmenich, chairman of theFirmenich Board of Directors. “in 1895, Fir-menich began as a true start-up, operatingout of charles Firmenich’s garage in LaServette. very quickly, our activities grew, andin 1898 we moved to La Jonction. Here, ourresearch really took off, leading to today’sindustry leadership position. in keeping withour pioneering spirit, we are delighted tofurther our growth by grouping all of ouractivities in Meyrin-Satigny.”

“this historic investment of 100 millionSwiss francs, in addition to the 60 millionfrancs that we recently invested in our newperfumery plant in Meyrin, demonstrates ourcommitment to anchoring our activities inGeneva for the long term,” adds GilbertGhostine, cEo, Firmenich. “our vision is tostrengthen Firmenich’s industry-leading posi-tion by creating this campus of excellence inMeyrin-Satigny, as a hub for cutting-edgeinnovation and creativity.”

Firmenich investment

Geneva’s State councilor for the Depart-ment of Economy and Security, PierreMaudet commented: “By expanding its globalResearch and creation center in Meyrin, Fir-menich is boosting the attractiveness andcompetitiveness of the flavours and fra-grances industry in our region. With all busi-ness functions under one roof, Firmenich issignificantly contributing to a rich talentpool.”

today, La Jonction is home to Firmenich’smost important research and developmentcenter worldwide, employing 500 employeeswho represent 65% of its research and 85%of its intellectual property creation. the siteis also one of its main creation centresbringing together an exceptional team ofworld-renowned perfumers and flavourists.From this centre of excellence, Firmenich’screators and researchers work alongsideleading sales teams to ensure the globalreach of its cutting-edge technologies andcreations.

From left to right: Michael Paparou (VP of the Board of Geneva State’s Pension Fund); ChristopheDécor (General Director of Geneva State’s Pension Fund); Gilbert Ghostine (CEO, Firmenich); Serge DalBusco (State Councillor Finance Department); François Longchamp (State Council President); PatrickFirmenich (Chairman of the Board, Firmenich); Antonio Hodgers (State Councillor in charge of thePlanning Department, Housing and Energy); Anja Wyden Guelpa (Geneva State Chancellor).

FinniSH retailers Kesko and oriola-KDhave formed a joint partnership to create anew nationwide health and wellness highstreet store chain that will also carry a rangeof functional drinks and vitamin enrichedbeverages.

Kesko, which is Finland’s biggest supermar-ket chain, will take the leading role in thejoint venture with oriola-KD.

the first stage in the development willsee the roll-out of 15 high street stores andan online web-shop during the first half of2017. the initial stake will require a capitalinvestment of around €25 million. the long-term plan is to open 100 high street storesover the next three years.

“the new store chain will create an esti-

Kesko new JV withoriola-KD

mated 1,000 new jobs across Finland,” saidMikko Helander, cEo of Kesko. according toHelander, the product portfolio on offer willcomprise over 10,000 different products,including health-based drinks and herbal bev-erages, skin and hair care products.

“Kesko’s extensive experience in the gro-cery trade, coupled with our strong con-sumer brand, is enhanced by ourpartnership with oriola-KD, which brings ahighly-valuable expertise in the distributionof health and wellness products to thetable,” Helander said.

tHE Sweden-based net trading Group(ntG), the leading nordic e-commerce plat-form in the sale of fast moving consumerproducts such as soft drinks, confectioneryand wellness products, has implemented anew share issue connected to the company’sshare listing on the nGM nordic MtFexchange. Linked to the share listing, ntG israising SEK15 million (€1.6mn) through its ini-tial Public offering. the proceeds of the iPo,which was mainly targeted at institutionalinvestors, will be used to strengthen the com-pany’s capital base.

“our long-term goal is to establish a cross-border online shopping marketplace for fastmoving consumer products. this is why creat-ing a virtual trading centre offering a largerange of products is the key to our businessmodel,” said ntG’s cEo Morten Hansson.

ntG, which began trading in May 2015,plans to consolidate its strong position in thenordic market in 2017. the company is theleading e-commerce supplier of soft drinks inthe norwegian market. ntG currently offersaround 650 products within its core cate-gories of soft drinks, confectionary and well-ness goods.

the ntG e-commerce platform’s softdrinks offerings includes major brands such ascoca cola, capri Sun, Pepsi, Burn EnergyDrink, Red Bull, Fanta, 7-Up, Battery EnergyDrink, Lipton iced tea and Swedish brandedRamlösa flavoured water.

net Trading Grouplaunches IPo

Mikko Helander, CEO of Kesko.

Net TradingGroupIPO/CEOMortenHansson.

Firmenich expects to transfer all activities,including all support functions from La Jonc-tion to Meyrin-Satigny by 2020, once thecampus has been completed.

www.softdrinksinternational.com

Soft Drinks International – February/March 2017 7EuRoPE

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tHE leading annual water cooler event, theBritish Water cooler association conferenceand trade Show, is being held in March andthis year takes as its theme ‘new Horizons:Plan to Win’. the keynote speaker this yearwill be the former Director of coaching forBritish athletics – Frank Dick oBE. the eventtakes place on thursday 23rd March 2017 atthe nottingham Belfry.

With team GB’s outstanding olympics’ suc-cess of last year still fresh in our minds, theBritish Water cooler association is promisingdelegates attending its 2017 conference whatit believes will be a winning presentation.

Phillipa atkinson-clow, General Manager ofthe British Water cooler association(BWca) says: “Winning isn’t a matter of luck.it takes planning. the aim of this year’s eventis to provide practical guidance and encour-agement to companies to help them plan forcontinuing growth, to plan for greater sustain-ability and to plan for new, global opportuni-ties, especially following the vote to leaveEurope and during the planning and negotia-tions for Brexit.”

the British Water cooler association

annual conference and trade show is a keyfixture in the water cooler industry’s calendar– not just for UK companies but attractingdelegates and exhibitors from across theworld and so the Brexit theme is an impor-tant one to consider.

the keynote speaker, Frank Dick, isrenowned as a motivational speaker both forbusiness and sports. His expertise derivesfrom many years as Director of coaching forBritish athletics when Sebastian coe, Stevecram and Steve ovett had their hey-day. Hehas also coached such superstars as Daleythompson, Gerhard Berger, Katarina Witt andBoris Becker.

“Winning,” says Frank Dick “is being better

today than yesterday – every day”. in hisbook, called simply ‘Winning’ he writes: “With-out doubt, the toughest of all games ischange. Some people would say that it is theonly game. change, then, is the game thatmust be won. the truth is that in everythingwe do, be it in our personal, family, social orbusiness lives, whatever our talents and skills,there is a constant need to be in control ofchange and its effects.”

in addition to the talk by Frank Dick, theBWca’s chairman John Dundon will speakabout the sector and review the year. His isalways a lively and inspirational talk and keenlyanticipated by members and other guestsattending the one-day event.

new Horizons for the water cooler industry


africaInDuSTRY nEWS

SynERGy Flavors inc. (Wauconda, illinois,US), a leading innovator in flavours, extractsand essences for the global food and bever-age industry, and a major producer of vanillaextracts has provided much needed fundingto a remote area of Madagascar. the com-pany funded two projects to provide betteraccess to primary education for Malagasychildren from the vanilla-growing Savaregion.

Working with the Madagascar Develop-ment Fund, a non-profit, non-governmentalorganisation which partners with charitableorganisations and individuals to help financeand manage development projects through-out Madagascar, Synergy Flavors providedfunding to build and furnish two newschools. the schools were opened in late2016 near Sambava in the Sava region whichis known as the world’s vanilla capital.

Despite being the source of nearly 80% ofthe world’s vanilla beans, Madagascar is

Building schools inMadagascar

among the poorest countries in the worldand in 2015, was ranked as number 10 bythe World bank. Many Malagasy children donot have proper access to basic education.not only are there very few primary schoolsin the Sava region, those in existence areoften overcrowded and do not meet accept-able health and hygiene standards.

aspiring to provide new opportunity andhope for growers’ families, this project fundedthe construction of two three-classroom,weatherproof buildings equipped with furni-ture including benches for the students anddesks for the teachers. the construction ofthese new school buildings for Besopaka andambohitrakongona primary schools will pro-vide the facilities to accommodate hundredsof additional children who were previouslyunable to attend school due to lack of space.

“in vanilla terms, Madagascar equals qualityand authenticity and the country has longbeen a source of vanilla for us. We havealways taken our responsibility seriously ofensuring sustainability across the supply chainand strive to support the grower communi-ties however we can,” says Steve Morgan,Managing Director, Synergy Flavours Ltd(UK). “We are particularly keen to ensuregrowers’ children have the opportunity togain an education so that their communitiescan thrive into the future. there is a lotmore that needs to be done to alleviatepoverty in Madagascar, but if we invest effec-tively in the region, it has a better chance ofcontinuing to represent the global hallmarkfor quality in vanilla and we are able to giveback to the community of growers who havebeen central to Synergy’s success.”

With over one hundred years of vanillaexpertise, Synergy Flavours combines mod-ern extraction techniques with sensory anal-ysis expertise to offer a wide range of vanillaprofiles as well as extracts and naturalflavourings based on market-leading profiles.the range includes options that are cleanlabel and derived from natural, organicsources, as well as extracts, liquid flavourings,pastes and powders. Synergy’s vanilla can befound in hundreds of products worldwide,from ice-cream, yoghurts and desserts tonutritional beverages, baked goods, cerealsand beverages.

Mpact closingZimbabwe plantSoUtHERn africa’s Mpact plastic andpaper converting group is closing its loss-making Zimbabwe plant.

the operation is only a very small part ofMpact’s business – around one per cent ofits financial turnover – but the news of itsclosure impacted on the company’s shareprices because Mpact has been facing otherchallenges in the past year.

Mpact is headquartered in the funky Mel-rose arch precinct in the Melrose area ofJohannesburg, Gauteng. this is something ofa suitable environment for a recycling-basedpackaging group given its cobbled alleys, redbrick buildings and emphasis on sustainability.it includes shops, restaurants, cafés, officespace, residential, hotels and a well-knownlarge gym which attracts people fromaround Johannesburg.

the company was originally part of thebig Mondi group and was spun out as anindependent entity in 2011.

as well as South africa it has bases inBotswana, namibia and Mozambique.

its plastic converting business includes abottle-to-bottle rPEt manufacturing opera-tion. Mpact also produces a wide range ofrigid plastic packaging, carton board andcontainerboard including corrugated packag-ing and boxes, die-cut cases, folded-gluedcases, trays and point of sale displays.

Ceres juice competition ahoaxSoUtH africa’s ceres fruit juice is one ofseveral beverage producers around theworld to have been hit by false social mediapromotions in recent months, some of themdangerous scams while others are more ofthe trouble-making hoax genre.

the ceres hit appears to be a scamwhich could potentially cost those who fallfor it dearly.

a message posted by Pioneer Foodswhich owns the ceres brand says: “at Pio-

neer Foods we take the trust our con-sumers place in our brands seriously and inthis light we would like to warn our con-sumers about a hoax ceres SMS competi-tion doing the rounds.

“consumers may have received an SMSfalsely stating that they are a cash prize win-ner in a competition. the SMS explains thatin order to claim their prize they must sendairtime or make a deposit into the scam-mer’s account.

“Pioneer Foods confirms that this is ascam and not endorsed by the company orthe ceres brand. there is no ceres con-sumer competition currently running viaSMS. We strongly advise anyone receiving anSMS of this nature, to ignore the messageand report it immediately.”

While the immediate cost of involvementin a scam such as this might seem limited,scammers may be able to access bankaccounts or credit cards for further malfea-sance.

Soft Drinks International – February/March 2017 9AFRICA


HoStinG over 4,200 attendees from morethan 20 countries, Food West africa is thelargest B2B food & beverage industry plat-form in West africa.

the 2nd edition of this event will takeplace from 17-19 May 2017 at Lagos, nige-ria.

Food West africa provides the largestplatform for both international and regionalfood and beverage companies to meet, net-work and establish business in nigeria, oneof africa’s largest economies.

Second edition

Advisory boardconstitutedDUE to positive response, the third editionof food & drink technology africa (fdtafrica) has been extended to three daysand will take place from September 4-6,2018.

now that the advisory Board has been

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constituted, preparations have begun for thenext fdt africa. the advisory Board, compris-ing of representatives from Bosch Packaging,Ecolab, GEa africa, KHS Manufacturing andPentair Food & Beverage, represents theinterests of the companies exhibiting at fdtafrica.

a BEvERaGE plant producing top-endbanana juice as well as a range of bananabeers is nearing completion in Rwanda’sEastern Province.

the plant at Rwamagana is a joint ven-ture between the national government andan association of banana juice and alcoholicbeverage producers.

Production is expected to commence inMay, initially on a limited scale of around5000 bottles daily but with the capacity todouble that if demand is as high as markettesting suggests it could be.

Banana drinksplant set to openin Rwanda

National Industrial Research & DevelopmentAgency officials visit the Rwamagana plant.

the initiative is in line with the country’sdetermined ‘Made in Rwanda’ approach. aswe have reported in earlier issues Rwandaand many other african countries havebeen developing local manufacture andmarketing of local resources instead ofimporting.

in many cases this has led to exportopportunities as well as domestic sales.

the banana beverages plant will alsoproduce and sell pulp to local residentswho want to make banana wine.

10 Soft Drinks International – February/March 2017InDuSTRY nEWS

Middle East

tHE UaE’s food and beverage market iscontinuing its evolution as an internationalfood and beverage capital thanks to forward-thinking operators looking to maximise theirstake in a market expected to be worthaED82 billion by 2020, according toEuromonitor international.

now a record number of local F&B busi-nesses are preparing to capitalise on thegrowing appetite for global produce bylaunching their cutting edge internationalproduct lines at Gulfood 2017, the 22nd edi-tion of the world’s largest food and hospital-ity show which runs from 26 February to 2March 2017 at the Dubai World trade cen-

tre (DWtc). 400 Emirates-based F&B companies will

be in attendance at the world’s largest annualfood event, making it the highest numberever from within the UaE. Record numbersof these are also set to introduce novelranges of new world fare that aligns with thebuying requirements of international visitorsseeking the latest trending food concepts.

Euromonitor’s growth figures underpinadditional findings by F&B advisory firmKPMG, who describe the UaE’s “limitlessinvestment appetite” thanks to its highlydiverse, growing and relatively young popula-tion characterised by experimental tastes and

tHE ninth edition of the Dubai Drink tech-nology Expo (DDtE) is scheduled to beheld from March 7-9 2017 at the Dubaiinternational convention and Exhibitioncentre. DDtE aims to facilitate networking,learning and the sharing of experiences andknowledge in the beverage industry, frombottling and canning to production andpacking. Held annually, DDtE is now step-ping into its 9th year making it a mustattend event for the beverage industry.

the expo will host local and internationalexhibitors covering the entire spectrum oftechnologies and services catering to thebeverage industry, ranging from productionand processing equipment, packaging equip-ment and supplies, ingredients and flavours,plant equipment and maintenance, sanitation,labelling and printing equipment, dispensingand vending equipment, conveying andmaterial handling equipment, to providers ofmerchandising and promotional materials.

this year, DDtE is marked by the partici-pation of over 100 exhibitors, coming to dis-play and share their latest products, services,techniques and expertise, all focused on thebeverage industry. DDtE is one of the mainplatforms in the Middle East and northafrica (MEna).

the beverage industry in the Gulf and theMiddle East and north africa region hasbeen witnessing a remarkable growth anddevelopment in the past years. this is due tothe constant increase in local demand, inaddition to the increase in the populationgrowth rate and personal income rate in the

Record number of uAE operatorsat Gulfood2017

Dubai DrinkTechnology Expo

preferences. commenting on the latest positive market

indicators alongside the growth of the event,trixie LohMirmand, Senior vice President,Exhibitions & Events Management, DWtcexplains: “Recent research is demonstratingthat the UaE market remains resilient andthere are strong fundamentals for long-termoptimism in the F&B sector. innovation iscoming into its own and the Gulfoodexhibitor profile is awash with new andexciting concepts which are gradually trans-forming the end-user experience. this allholds out enormous opportunity for opera-tors and suppliers who are looking to lever-age the concepts and products within theirown businesses and geographic footprints.”

Gulfood 2017 will span more than onemillion square feet of exhibition space allo-cated to 5000 international exhibitors, includ-ing more than a thousand new-to-show foodand beverage producers bringing somethinginnovative to the table. Segmented into eightof the largest commodity trading markets inseparate halls, the event welcomes first-timeparticipants Malta, Finland, Slovakia, Somaliaand azerbaijan amongst more than 120 rep-resented countries.

region.in line with these developments, Dubai

will also host the Global Water and Bever-age technology congress (GWBt). Basicallyan outstanding meeting that attracts seniorexecutives and influential speakers fromacross the industry, GWBt will discusspressing topics and latest trends that matterthe most for the regional water and bever-age industry.

the Dubai Drink technology Expo isorganised by inDEX conferences and Exhi-bitions organization Est., member of inDEXHolding, and it is supported by the interna-tional Society of Beverage technology (iSBt),the american Beverage association, tEaboard of india, arab asian Beverage alliance,UaE chamber of commerce and industry,Dubai Export Development corporation,Jebel ali Free Zone (JaFZa), and DubaiDepartment of Economic Development.

GWBt congress 2017 – highlightsinclude:

• innovations in the water and beverageindustry.

• Sanitation and microbial control.• Beverage trends and regulatory envi-

ronment.• trends, challenges and the future of

beverage packaging.

To subscribevisit www.softdrinksinternational.com/subscribe

26 Feb - 2 Mar 2017Dubai World Trade Centre

Register at gulfood.com

INNOVATION.

TASTES.

TRENDS.

THE BIGGESTFOOD BUSINESS

...is your business. Make it bigger by visiting Gulfood.

ORGANISED BY OFFICIAL TRAVELPARTNER

OFFICIAL COURIERHANDLER

OFFICIAL AIRLINE PARTNER

12 Soft Drinks International – February/March 2017MIDDLE EAST

SaDaFco – Saudia Dairy and Foodstuffcompany – has commissioned a major solarpower system at its regional distribution cen-tre in Riyadh, the national capital.

the company undertook the project inline with KSa’s 2030 vision for renewableenergy.

it utilises a photovoltaic-diesel hybridarrangement which can deliver up to 40 percent of the distribution centre’s daytimeenergy requirements. it covers a surface areaof about 1600m² with more than 2000 solarcells installed atop carport structures. this is abonus for employees in providing shade fromthe hot Middle East sun.

SaDaFco chief executive Wout Mattijssaid he was pleased the solar project hadbecome operational “as it is a huge step forus. “We are looking forward to find new waysto become more efficient and apply theselearnings to other areas in which SaDaFcooperates. this is not just about powering ourbusiness but reducing our operation’s carbonfootprint in a way that is socially responsible.”

He said the company had chosen “themost eco-efficient solar technology as it gen-erates 226KW of power from the sun andcombines it with output of existing dieselgenerators.

“While the solar project currently onlyaffects SaDaFco’s Riyadh RDc, it will pro-vide the company with a framework and keyinsights on the possibilities of a wider imple-mentation across some of its other locations,where relevant.”

Jeddah-based SaDaFcohas a network of distribu-tion centres across theKSa, Qatar, Bahrain, Jordanand Kuwait. its Saudia prod-uct portfolio includes fruitnectars, soy drinks, milk,laban, instant milk powder,ice-cream and many otherlines.

Tributes for Sheikh AdelonE of the Middle East’s most visionaryindustrialists, Sheikh adel aujan, died in lateJanuary during a visit to Jeddah. His passingbrought many tributes from around the Mid-dle East and further afield as well as genuinegrief – he was very popular and widelyrespected.

While Damman-based Sheikh adel’s busi-ness interests were extensive, he isrenowned in the international soft drinksbusiness for creating aujan industries whichdeveloped a very strong stable of innovativebrands such as Rani and Barbican.

His success in leveraging the vimto brandas a Ramadan staple is the stuff of legends.

as we have reported frequently, Sheikhadel and his team subsequently went into apartnership with the coca-cola companyto form aujan coca-cola Beverages co. thisfast became a Middle East regional bottlinggiant and continues to grow.

tolga Sezer, chief Executive of aujancoca-cola Beverages and a long-term collab-orator with Sheikh adel said the late leader“transformed aujan industries into one ofthe most respected companies not just inSaudi arabia but around the Middle Eastwith his great vision and business acumen”.

Sheikh Adel Aujan with Coca-Cola’s Muhtar Kent.

AMWAJ Forumdelivers ongoingpositivesPEPSico-JoRDan is continuing to receiveextremely positive feedback from its inaugu-ral aMWaJ Forum, held in amman in late2016.

the event was organised by Pepsico-Jordan and Revolve Media in partnershipwith organisations dedicated to buildingentrepreneurial knowledge and skills.

it was described as “two days of inspira-tional speakers, valuable networking oppor-tunities and spirited discussions”.

the aMWaJ Forum was devised by Pep-sico as a continuation of its sustainabilityand entrepreneurship efforts across the

Pepsi AMWAJ Forum, Jordan.

world, carried out under its goal of deliver-ing ‘Performance with Purpose’ in all facetsof its operations.

the amman event aimed to foster a dia-logue between local, regional and interna-tional stakeholders, encouraging cooperationto advance the United nations SustainableDevelopment Goals and to achieve a sus-tainable future in the MEna region.

Saudi producerharnesses sunpower

Wout Matthijs,SADAFCO.Thriller ride with

Mountain DewMoUntain Dew is sponsoring the Preda-tor ride at the new iMG Worlds of adven-ture theme Park in Dubai, UaE. Pepsicohas also become the preferred beveragesupplier to what is being promoted as theworld’s largest indoor theme park.

the entertainment destination offers alarge number of dining options as well ascasual food and beverage carts around thevenue.

iMG Worlds of adventure www.img-worlds.com is owned and operated by theilyas & Mustafa Galadari Group.

the Predator ‘extreme thrill’ roller coasteris located in the park’s Lost valley - Dinosaur

adventure zone, where the prehistoric lostworld of dinosaurs comes roaring back tolife with a bang. it features a particularlysharp drop track, with a ‘beyond vertical’plummet to earth.

omar Farid, Pepsico’s president for theMiddle East & north africa region, said thetheme park was likely to become the “must-visit destination in Dubai for families”. it isalready attracting large numbers and is

expected to do especially well during theforthcoming hot months through beingunder cover. it is also proving popular withtourists. Several major hotels have addedthe venue to their shuttle bus service.

Pepsico had beverage brands that were“perfect for refuelling during an exciting dayof adventure and exploration,” said Farid.

“Mountain Dew is a global brand thatembodies energy, vitality and dynamism, allqualities experienced during the thrillingPredator ride powered by Mountain Dew,which is set to become one of the topattractions at the destination.”

iMG is planning more developments inthe leisure and entertainment industry, bothin the UaE and internationally.


asia & PacificInDuSTRY nEWS

Auspack 2017expandingtHiS year’s iteration of auspack will be thelargest in the event’s history. Exhibitordemand has been so high that organisershave extended the show into a further hallat Sydney Showground which is part of Syd-ney olympic Park. the show will run fromMarch 7-10.

auspack director Luke Kasprzak said anumber of new event features were beingadded and the educational program beefedup, while there would also be plenty of time– and an appropriate environment – for net-

Caring Award toWahahacHinESE beverage giant Wahaha has wonacclaim for its ongoing financial support ofan initiative known as Spring Breeze action.

Since 2011 Wahaha has supported nearly17,000 students, mostly from its home cityof Hangzhou, to attend university includingsome 4000 in 2016 alone.

Hangzhou Wahaha Group intends to con-tinue and expand this initiative which is alsosupported by several other companies withheadquarters or a major presence inHangzhou.

Metro Hangzhou, which has a growingpopulation of over 22 million, is developingrapidly as an economic powerhouse espe-cially for high tech producers. its airport has

Send you homesafely campaignnEStLé (thai) has partnered with the StateRailway of thailand, the country’s nationalexpressway authority and the Highway Policeto help the Send you Home Safely runningduring and after the new year Festival. this ispart of the Drive you Home Safely campaignwhich has been running for several years.

the nestlé initiative is very much in keep-ing with the need for driver alertness as wellas keeping rail and long-distance bus passen-gers safe: it has seen the handing out of over200,000 cans of nescafé Extra Rich RtD cof-fee.

nestlé staff distributed these at highwayand expressway service points as well as topassengers at major bus terminals and railwaystations.

“Data from the Road Safety operationcentre shows that in thailand over the pastfive years (2012-2016) the number of fatali-ties due to road accidents during the newyear's festival has steadily increased, with anestimated more than 350 deaths each year or50 deaths per day,” said Sarinthip Pimpaeng,nestlé (thai)’s marketing manager in theRtD business unit.

that was why the company was so keento get involved, she explained. “it will helpreduce accidents and personal loss, as well asproperty loss, as people travel to visit theirfamilies or go on holidays outside the city. thecampaign will help thai people to enjoy theyear-end celebration to the fullest.”

the RtD coffee giveaways would also con-tribute to raising awareness generally abouttransportation safety.

Milk-flavoured tea from Wahaha.

working.Expanding the show’s footprint gave more

scope for offering a range of activities aswell as the extra exhibitor stands.

“Each show we grow the processing sideof auspack and this will continue in 2017with more exhibitors providing more pro-

become a key regional hub for cargo as wellas passengers.

this transformation of a city once knownfor its tea growing (tea remains a majorenterprise and is held in high public esteem)calls for more well educated young peopleevery year.

Wahaha itself is employing many univer-sity graduates in its workforce of around30,000 and also offers a variety of trainingand other support schemes in-house.

cessing machinery and solutions than everbefore,” he said. “Processing Day will belaunched as part of auspack highlighting thelatest and best the industry has to offer.

“Growth in this sector has certainly con-tributed to the continuous expansion ofauspack.”

From concussionto craft smoothiesFoRMER new Zealand rugby player RikiHoeata has turned a career-ending concus-sions into the catalyst for launching anational smoothie delivery service.

craft Smoothie www.craftsmoothie.co.nzdelivers fresh seasonal produce and organicnuts, seeds and superfoods direct to the cus-tomer’s door, with instructions on how tocraft healthy smoothies at home.

“it’s been a tough road but i’m stoked tofinally get craft Smoothie off the ground,”said the 28-year-old. “Having my rugbydream stripped away isn’t an easy pill toswallow but as they say, everything happensfor a reason. this set-back has given me thedrive to turn my business idea into a reality.”

He explained the idea came from his per-sonal challenge of maintaining a healthy diet,

while juggling a full-time job with a profes-sional rugby career.

“i found homemade smoothies to be themost convenient and nutritious way torefuel before work or training and i knew icould help other busy Kiwis with the samesolution. Delivering pre-portioned seasonalproduce and organic superfoods, craftSmoothie provides everything you need towhip up healthy smoothie recipes.”

Early adopters of the smoothie boxeshave commented on the unique ingredientsand flavour combinations.

“i’ve had my fair share of averagesmoothies, so it’s important that our recipesare nothing short of awesome,” said Hoeata.“Using the best tasting combinations of sea-sonal produce and organic nuts, seeds andsuperfood powders, my aim is to ensure therecipes are as good for you as they taste.”


americasInDuSTRY nEWS

tHE Pulse Beverage corporation makers ofnatural cabana lemonades, limeades, andcoconut waters has announced that it hassecured additional capital to restock itscoconut water in both vatural and pineappleflavours.

in a transaction with Rockwell capital,Pulse was successful in obtaining $265,000 innew equity capital which was paid immedi-ately to two of its major vendors who pro-duce and supply the company's signaturecontainers and well received coconut water.

Robert E. yates, cEo of Pulse, said, “thebeverage business is very working capitalintensive during the first 5 years of deliveringnew product. capital is used for slotting fees,marketing as well as inventory. this capitalnot only paid off our older outstanding billsbut opened up new credit to help keep upwith demand.”

Pulse is in negotiations with additionalfunding sources for additional debt andequity capital to both provide additionalresources for growth and pay down some ofthe debt to tca Global credit Master Fund,LP to lower the debt related expenses onits income statement.

Pulse Beveragesecures capital

a SUMMER camp created by millennials tofoster peace and reconciliation in conflict-torn areas of colombia was awarded theGrand Prize of the 2016 “coca-cola Shap-ing a Better Future Grant challenge.” thecamp project, known as “Bakongo Paz”, wasdeveloped by the members of the GlobalShapers community, a network of youngpeople around the world organised by theWorld Economic Forum. it was one of fivesocial programs receiving US$10,000 each inacceleration funding from the coca-colacompany.

the facility, known as camp Bakongo,serves at-risk and underprivileged childrenwho have been impacted by conflict incolombia. young colombians and demobi-lized people cooperatively staff and managethe camp. camp Bakongo creates an envi-ronment of peacebuilding, sharing and team-work that gives the next generation ofcolombians a foundation for continuedcooperation.

Daniel Buriticá córdoba, Global Shaper ofthe Bogotá Hub and Project Lead for“Bakongo Paz,” said, “one of the main chal-lenges for our country is to restore the

Shaping a Better FutureGrant Challenge

social fabric that has been broken aftermore than five decades of conflict. We areaware that we, the youth, have to take astep forward and send a clear message toour society that, despite all the wounds andpain, it is possible to reconcile and peacefullycoexist. Being selected as a coca-cola Shap-ing a Better Future Grant challenge grandprize winner is deeply inspiring for theBogotá Hub. this recognition opens thedoor to fulfilling our short-term dream: offer-ing an improved and strengthened version of‘Bakongo Paz’ in 2017.”

alfredo Rivera, President of coca-colaLatin america, said, “the coca-cola systemis committed to being a strong supporter ofcolombian communities. the Global Shapersof Bogotá, colombia remind us all of theimportance of engaging young generationswhen seeking to create sustainable solutionsto the world’s most challenging issues.”

aS another school year ends, american par-ents once again face the challenge of makingsure their kids get enough daily physicalactivity to keep them occupied throughoutthe summer. Based on the results of arecent national survey of parents with chil-dren ages 3-17, that may be easier said thandone.

While the U.S. centers for Disease con-trol and Prevention recommend that kidshave at least 60 minutes of daily physicalactivity, the Let's Play 2016 State of Play Sur-vey, commissioned by Dr Pepper SnappleGroup revealed that only one out of threechildren participates in daily active play.

there also appears to be a significantdrop in daily active play when most childrenhead off to kindergarten. Half of 4-year-oldsget active daily playtime, compared to 31percent of 5-year-olds.

What's preventing kids from getting theiractive play? nearly two-thirds of respon-dents (64%) believe technology (tv, videogames and other electronic devices) and

busy schedules are the biggest barriers totheir child's active play. and for more thanhalf (55% of parents), the costs of sportsequipment and participation fees can also beprohibitive.

DPS launched its Let's Play initiative in2011 to help tackle this play deficit. Sincethen, the company has partnered withnational nonprofit KaBooM! to build orimprove more than 2,300 playgroundsacross north america. in 2014, DPSexpanded Let's Play to include a partnershipwith Good Sports, donating to date nearly90,000 pieces of sports equipment to ath-letic, physical education and after-school pro-grams serving primarily underprivileged

youngsters across the U.S.“through Let's Play, we're working to

provide more opportunities to play andinstill at an early age the importance of dailyphysical activity,” said vicki Draughn, DPS vicepresident of corporate affairs. “our latestsurvey reveals challenges in ensuring kids getenough play time every day, which is whywe take this commitment seriously.”

the 2016 State of Play Survey polled1,002 adults ages 18 or older in the conti-nental U.S. with at least one child betweenthe ages of 3 and 17 years old.

Dr Pepper SnappleLet’s Play Initiative


Soft Drinks International – February/March 2017 17AMERICAS

JonES Soda co. has announced the GrandPrize Winner of the fourth annual “Jonesin’for a Fiat 500X” summer photo contest.after 22 weeks of collecting incredible pho-tos from fans, the winning photo by court-ney Hannibal from chicago, illinois waschosen by a panel of judges from JonesSoda and the Fiat brand. courtney willtake home the grand prize which includes abrand new Fiat 500X crossover, a oneyear’s supply of Jones Soda and have hiswinning photo featured on bottles of JonesSoda throughout north america in 2017!

“Each annual campaign has reinforcedthe passion, creativity and self-expressionthe Fiat and Jones Soda brands evoke,”says Jennifer cue, chief Executive officer,Jones Soda. “We look forward to continuingour successful par tnership for years tocome.”

“our four-year partnership with JonesSoda co. has successfully allowed us to

engage consumers in the social mediaspace to build uniquely branded content,”said casey Hurbis, Head of Fiat Brandcommunications-north america. “together,we’ve been able to showcase the spirit ofour two brands as captured by the eyes ofour fans and followers, with photographythat every year becomes more creative anddistinctive. We’re thrilled to provide thisyear’s winner with a brand new Fiat 500Xcrossover.”

Jones Sodaannounces winner

DR Pepper Snapple Group, inc. has con-cluded its previously announced acquisitionof Bai Brands LLc.

the acquisition for US$1.7 billion in cashincludes a tax benefit of approximatelyUS$400 million on a net present value basis.

“the Bai team has fostered a passionate,winning culture while hitting the bull’s-eye inmeeting consumers' needs for better-for-youbeverages,” said Larry young, DPS Presidentand cEo. “now that they're part of theDPS family, we're going to let them continueto fly and build on the entrepreneurial spiritthat's driven their success while providingthem access to the full complement of DrPepper Snapple's resources and capabilities."

Bai, with headquarters remaining in Hamil-ton, n.J., now operates as part of DPS'sPackaged Beverages segment and continuesto be led by brand founder Ben Weiss.

Dr Pepper SnappleGroup acquires Bai

To advertsise, contact: [email protected]

18 Soft Drinks International – February/March 2017AMERICAS

Soft Drinks International

Join the SDI LinkedIn group

PEPSico and 21st century Fox, in partner-ship with the new york academy of Sciences(nyaS), has announced the two grand prizewinners from ‘the Search for Hidden Figures’scholarship contest. inspired by Fox's HiddenFigures, this programme actively engaged thenext generation of female leaders in science,technology, engineering and math (StEM),and received more than 7,300 submissionsfrom students across the country.

“at Pepsico, we're committed to raisingawareness of StEM education both insideand outside of the company,” said MehmoodKhan, Pepsico's vice chairman and chief Sci-entific officer, Global Research and Develop-ment. “innovation is the engine of economicgrowth for Pepsico, and StEM professionalsare major drivers of that growth. We hopethat this contest will empower those whoare making strides in StEM, provide under-represented cohorts with opportunities andinspire the next generation of female vision-aries.”

among the outstanding submissions, yunaShin from Bothell, Washington is the grandprize winner for the '13 to 19' age category.

Hidden Figuresprize winners

Shin is focused on exploring new ways todevelop solutions in health sciences, specifi-cally using StEM skills to detect abnormalbrain waves that could help prevent seizuresfor those facing epilepsy. Representing thecontest's '20 and above' age category, JoyBuolamwini from cambridge, Massachusetts,is the grand prize winner. Buolamwini aims toconduct StEM research to develop toolsthat can help identify and mitigate algorithmicbias that can often lead to discriminatorypractices and behaviors in society.

“Judging 'the Search for Hidden Figures'contest was a tremendous experience forme,” said Hidden Figures producer DonnaGigliotti. “Each and every contestant's passionfor StEM was exhibited with grace, humour,integrity, humanity and intelligence. they wereawe inspiring. Hats off to Pepsico and 21st

century Fox for encouraging and supportingour future StEM leaders. May they all perse-vere and flourish like Katherine Johnson,Mary Jackson and Dorothy vaughan.”

From the contest's 50 semi-finalists, thesetwo grand prize winners were selected by apanel of judges that included Hidden FiguresProducer Pharrell Williams, Hidden FiguresProducer Donna Gigliotti, Fox 2000 Presi-dent Elizabeth Gabler, and President of thenew york academy of Sciences Ellis Rubin-stein.

“it was an inspiration and privilege to par-ticipate as a judge in 'the Search for HiddenFigures,'" said Elizabeth Gabler. “all of thefinalists’ presentations were intelligent, pas-sionate, innovative, and aspirational. i knowthese scholarships will help these brightyoung women to achieve great things andthey will no longer be hidden figures in theirchosen StEM fields.”

as the grand prize winners, Shin and Buo-lamwini will each receive $50,000 in scholar-ships, a trip to the Kennedy Space center inorlando, Florida and access to StEM trainingmaterials and programmes from nyaS.additionally, ten runners-up were selected toeach receive US$10,000 in scholarships, ahometown screening of the film Hidden Fig-ures and access to StEM training materialsand programmes from nyaS.

coca-coLa’S one Brand strategy will bein the spotlight, with coca-cola, coke Zeroand coca-cola Life together as one portfo-lio offering for the first time during a BigGame broadcast. the ad, called ‘Love Story,’reinforces to hundreds of millions of viewersthat an ice-cold coca-cola is a refreshinglydelicious complement to any meal andunderscores the company’s commitment tothe global one Brand marketing strategy inthe United States. on america’s biggestadvertising stage, the ad will help drive fur-ther awareness for the coca-cola portfolio’slow-and-no calorie options and variety ofsmall package sizes. Sprite, one of thefastest-growing U.S. brands, makes its first-ever Big Game appearance with an ad called‘tacos’ from the ‘Wanna Sprite’ campaign,starring LeBron James.

‘Love Story’ is a celebration of coca-cola,peoples’ love affair with food, and the satis-faction and pleasure drinking an ice-coldcoca-cola brings to a meal. this ad exempli-fies the company’s efforts to help shapechoice in the U.S. by highlighting coca-colabrands – coke, coke Zero and coke Life –and small packs like the 7.5-ounce mini canand the 8-ounce glass bottle. in the ad,coca-cola products, served with dishes suchas paella, tacos, BLts, grilled flank steak andvegetables, illustrates the universal truth that

Coca-Cola’s Global one BrandStrategy debut

coca-cola makes any meal complete. thead was created by Mccann Worldgroup. the30-second ad will air during the secondquarter.

in ‘tacos,’ James, a Sprite brand ambas-sador since 2003, uses his comedic actingchops to explain why he would never tellfans to drink a cool, crisp, refreshing lemon-lime Sprite because they already know howdelicious it is. no matter whether peopleare eating spicy tacos or sitting poolside ona hot, summer day, a Sprite endorser wouldsimply invite them to enjoy a Sprite by ask-ing, “Wanna Sprite?” in a series of tv spotsand digital content, the “Wanna Sprite” cam-paign gives an authentic take on what itmeans to be a Sprite endorser. the 30-sec-ond ad, directed by neal Brennan and cre-ated by Wieden + Kennedy new york, willair during the fourth quarter.

“advertising brands from across the cokeportfolio during the Big Game offers anenormous opportunity to underscore ourcommitment to choice and our variety ofsmaller pack sizes in the United States. thisplatform also allows us to re-introduce funand successful campaigns from fast-growingbrands, such as Sprite, to millions of people,”said Stuart Kronauge, senior vice president,Brand and Strategic Marketing, coca-colanorth america. “our coca-cola and Spriteads deliver on everything the Big Game isabout: delicious foods, refreshing beveragesand the camaraderie of gathering withfriends and family.”

During the pre-game broadcast, the com-pany will air “it’s Beautiful,” which firstdebuted in the 2014 Big Game. the premise

of “it’s Beautiful” can be simply stated: amer-ica is beautiful and coca-cola is for every-one. the story celebrates coca-colamoments among all americans and featuressnapshots of american families. “it’s Beauti-ful” is a powerful ad that promotes opti-mism, inclusion and celebrates humanity –values that are core to coca-cola. Since “it’sBeautiful” first aired in 2014, it has continuedto run across television and cinema broad-cast – including national holidays of patrio-tism in america, such as July 4th andMemorial Day, and major moments innational and international sport and enter-tainment, like the football playoffs, newyear’s Eve, and several olympic opening cer-emonies.

“this is our 11th consecutive year adver-tising in the Big Game. our 2017 strategicapproach is decidedly different than recentyears in that we are broadcasting already-existing creative,” said Kronauge. “We areexcited to use this powerful platform toshowcase two campaigns that tell stories,which are loved by our fans, proven to driveresults for our business, and more important,illustrate the simple pleasure drinking an ice-cold coca-cola or refreshing Sprite bringsto a meal.”

20 Soft Drinks International – February/March 2017DEVELoPMEnTS

ingredients

aRLa Foods ingredients has unveiled a newgeneration of whey hydrolysates that are setto take these ‘gold standard’ proteins intothe mainstream sports nutrition market forthe first time.

Whey hydrolysates are premium proteinsthat have been finely chopped – or ‘pre-digested’ – so they are absorbed morequickly by the body than standard proteins.this ensures they get to work faster onhelping the muscles recover after exercise.

arla Foods ingredients has led the way inhydrolysates for years, having launchedLacprodan HyDRo.365 into the sportsnutrition category in 2012. this extensivelyhydrolysed whey protein ingredient ensuresrapid delivery of amino acids to the musclesto reduce recovery times from days to justhours. it is positioned to appeal to coresports nutrition users such as elite athletesand bodybuilders.

now arla Foods ingredients has devel-oped a portfolio of mildly hydrolysed wheyprotein products that are focused on deliver-ing the benefits of hydrolysates to moreconsumers than ever before. the products inthe range offer all the performance andrecovery benefits of hydrolysates in a cost-effective format that delivers greater applica-

tion flexibility, convenience and an improvedflavour profile.

targeting casual and fitness lifestyle usersof sports nutrition, the products in the newrange include:

• Lacprodan HyDRo.clear – a mildlyhydrolysed, acidified whey protein speciallydeveloped for crystal-clear beverages

• Lacprodan HyDRo.milk – a mildlyhydrolysed whey protein specifically designedfor producing 100% whey-based milky, highprotein drinks

• Lacprodan HyDRo.gel – a mildlyhydrolysed whey protein tailored for use inprotein gels

• Lacprodan HyDRo.power – a mildlyhydrolysed whey protein perfected for usein powder shake applications

Peter Schouw andersen, Head of Scienceand Sales Development at arla Foods ingre-dients, said: “Life’s too short for slow pro-teins, and today’s active consumers wantsports nutrition products that deliverenhanced performance and recovery bene-

Life’s too short for slow proteins

fits quickly. With these next-generation wheyprotein hydrolysates, it is now much easierfor companies to create sports nutritionproducts that are highly effective, convenientto consume, competitively priced, and whichtaste good.”

He continued: “More and more activeconsumers are discovering the benefits ofusing sports nutrition products to help themoptimise their workout programmes. thismeans the category is quickly becomingmainstream. our new range of whey proteinhydrolysates offers a straightforward way forbrands to create differentiated products thatdeliver the benefits these consumers want.”

according to Euromonitor, the globalsports nutrition market will be worth $17.5billion in 2020, compared with US$10.8 bil-lion 2015 and US$6.7 billion in 2010.

Bayn Europe, a global leader in healthysugar reduction, has expanded its ingredientportfolio line navia to be a one-stop-shopfor food and beverage producers.

With more food and beverage producerslooking for ways to reduce sugar with ingre-dients from natural sources whilst maintain-ing the taste and texture of their products. ithas expanded its ingredient product linenavia to serve food producers with a sys-tematic platform for sugar reduction.

“Sugar is a multi functional ingredient andplays a key role in the taste, texture and sta-bility of the processed food we consumetoday, explains Lucy Dahlgren, ManagingDirector Bayn Europe.

“Reducing sugar means change, both tech-nically and commercially. there is no singleingredient that can replace sugar in pro-cessed food. today food producers purchaseingredients from different distributors oringredient manufactures, it is time consumingand costly. therefore we decided to launchthe ingredient line navia to give moreoptions to our customers in food industry”.

the navia line includes a product range

one stop shop

of food additives from natural botanicalextracts and ingredients used for sugarreduction. For example natural colouringsuch as tomato extracts, natural preserva-tives such as rosemary extract and naturalsweeteners such as stevia extract. the wholeconcept addresses the taste, texture and sta-bility for tasty and healthy products.

“the business concept of navia is concise:healthy ingredients for sugar reduction, whileour EUREBa line focus is a tasty and healthysolution for sugar and calorie reduction”,where sugar is exchanged ‘one-to one’ withour solutions, says Lucy Dahlgren. “thenavia launch is based on the positive reac-tion from leading ingredient manufactures inEurope and asia who supplied their ingredi-ents to our EUREBa solution development,We have built a strong relationship withthese suppliers and their ingredients aretested and evaluated in our EUREBa solu-tions design with proof of concepts”.

aS part of its 2020 strategy to strengthencapabilities in natural flavour solutions to itscustomers, Givaudan has announced that ithas acquired activ international.

activ international offers a range of natu-ral and organic flavours, marine extracts,seafood and vegetable based culinary solu-tions to customers. With headquarters inBienne (Switzerland), activ operates fromlocations in Somerset (new Jersey, USa),Melaka (Malaysia), Mitry-Mory (Paris, France)and arequipa (Peru), employing globally 170employees.

Gilles andrier, cEo of Givaudan said:“this acquisition fits with our 2020 strategyto expand our offering to deliver naturalproducts to our customers. Givaudan is theglobal leader in the space of natural flavoursand activ further complements our capabili-ties with its strong portfolio of natural meat,seafood and vegetable flavours. We aredelighted to welcome activ’s employees toGivaudan; our high cultural fit will contributegreatly to a successful integration.”

Mauricio Graber, President of Givaudan’sFlavour Division said: “consumers aroundthe world are increasingly demanding morenatural and organic products from food andbeverage companies. the addition of activ’sproduct portfolio further enables Givaudanto strengthen our extensive natural flavourofferings and provide customers with com-plete and competitive natural solutions.”

While terms of the deal have not beendisclosed, activ’s business would have repre-sented approximately cHF 40 million ofincremental sales to Givaudan’s results in2016 on a proforma basis. Givaudan plans tofund the transaction from existing resources.

Givaudan acquiresActiv International

Send your news [email protected]

Soft Drinks International – February/March 2017

oMniactivE Health technologies Ltd.(omniactive) announced that it has acquired85% stake, and has entered into definitiveagreements to acquire the balance stake, inBangalore-based leading health and nutritionactive natural ingredients player indfrag Ltd.the acquisition includes all products relatedto indfrag’s food and nutrition business.

indfrag has established a significant pres-ence in the international market as a leadingsupplier of high quality botanical and plantextracts from india and South East asia forthe dietary supplement and nutraceuticalsindustry. the company specialises in produc-tion of well-authenticated and standardisednatural extracts with fully validated processesand strong quality standards which meetglobal industry standards. indfrag ingredientsare found in many leading sports and fitnessnutrition products of the world. indfrag is aworld-leader in Garcinia cambogia, Greencoffee, valerian and natural caffeineextracts, and a prime manufacturer of otherproducts such turmeric, Green tea Boswellia,Fenugreek, Senna, coleus, Guarana, etc.

“indfrag is a world leader in several well

omniActiveacquires Indfrag

known botanical extracts which form thecore of supplement formulas world-wide.the company holds a leadership position instandardised plant extracts. Further, withtheir strong footprint at the source, theyhave developed a library of over 100 botan-icals which provides a strong foundation forlaunching products that complement omni-active’s innovation platform in meetingemerging industry and consumer needs,” saidSanjaya Mariwala, Managing Director andcEo of omniactive Health technologiesLtd. “By coming together, both companiesintend to spearhead industry efforts to bringto our customers fully authenticated and val-idated extracts that meet the emerging stan-dards of safety, reliability, transparency andtraceability.”

indfrag will operate as an independentbusiness and omniactive and indfrag teamswill continue to manage their respectiveproduct lines and customers. omniactivewill take the lead in expanding the technicaland scientific support for the indfrag rangeof products. Philip Samuel, indfrag’s founderwill continue as chairman of the board.

aRJUna natural Extracts Ltd, based in Ker-ala india, has launched X-tend, its naturalpreservatives range that keeps food freshand increases shelf life.

X-tend addresses three major foodtrends: natural, clean label and food safety.arjuna opened a new food technology divi-sion at the company’s cochin R&D facilitiesin the south of india’s Kerala State to servefood and beverage companies in addition toits established nutraceuticals clients. thecompany will launch the new line at GulfoodManufacturing, Dubai..

the new line consists of distinctive formu-lations of proprietary blends of essential oilsand oleoresins. arjuna’s R&D team identifieda unique selection of botanical extracts pos-sessing antimicrobial activity and comprehen-sively tested them in multiple food andbeverage applications. the sensory profilesindicated no change in taste or mouthfeel.

“consumers’ growing demand for foodfree from preservatives directly influencefood manufacturers’ and retailers’ decisionsin developing and marketing new products,”says Benny antony, PhD, Joint ManagingDirector for arjuna. “Millennials especially areactively seeking safe foods without artificialingredients. new product developers canhelp ensure success by focusing on cleanlabels. consumers want natural, healthy

Arjuna launchesnatural clean labelshelf life extender

products and our mission is to make it hap-pen, and at the same time to guaranteefood safety.”

arjuna’s R&D team developed a range ofnatural preservatives that do not change theorganoleptic properties of food and bever-age products such as bread, yoghurt, cheesesausage, humus, mayonnaise and vegetableoils, fruit juices, and fruit pulp. the company’singredient scientists combine herbal extractsused in traditional medicine with methods offermentation for bacteriocins, in concertwith advanced technologies such asmicroencapsulation and emulsification.

“consumers are not aware that a lot offruit-based drinks are susceptible to oxida-tion and microbial degradation,” explainsantony. “Drinking fresh fruit and vegetabledrinks, or enjoying healthful and nutritioussnacks like hummus spread that are refriger-ated without preservatives could be danger-ous to health. these products are highlysensitive to oxidation and contamination.Many such products currently on the marketrely on synthetic preservatives to protectthem.”


A smarter way toreplace sugarEXPERt natural flavour creators, omegaingredients Limited have launched theirreplacement for sugar.ΩMegaSweet® is a 100% natural offering

created by biochemist Steve Pearce, anexpert with many years of experience inthis field. this unique calorie-free naturalflavour system claims unprecedented ‘mouth-feel’ and the indulgent taste of sucrose withzero aftertaste – a result that the companyclaims is impossible to achieve through theuse of traditional sugar alternatives.

“Since the announcement of the sugar tax(in the UK), scheduled to come into play inMarch 2018, global brands have begun tosearch for ways of reducing the sugar con-tent across their ranges. When you replacenatural sugars with artificial sweeteners, youdon’t just lose the sweetness, you also sacri-fice ‘mouth-feel’, which often creates a bitteror even astringent after-taste. all of thesefacts combined can lead to a drastically dif-ferent product, which may be alien to con-sumers. that’s why we have designedΩMegaSweet – to combat the challengesfaced by the beverage industry ahead of the

sugar tax,” commented co-founder StevePearce.

one of the biggest appeals to manufactur-ers is that ΩMegaSweet offers the opportu-nity for clean labelling on the ingredientsdeclaration as ‘natural Flavouring’ rather thanan artificial sweetener. as well as deliveringon mouth-feel it can also be used to boostthe flavour profile of the finished productand tailored to carry notes such as citrus,cola or any botanical blend the clientrequires.

tHE team behind Muscle Milk, an americanperformance and active lifestyle drink whichhas been a solid market success, have nowlaunched a flavour innovation and productdevelopment company.

Flavor insights www.flavorinsights.net has a110,000 ft² production plant in Benicia, cali-fornia, including an on-site research anddevelopment facility. Benicia city is in thenorth Bay region of the San Francisco Bayarea. it was briefly california’s state capitalin the mid-1850s.

“as the founder and creator ofcytoSport and Muscle Milk, i experiencedfirst-hand what it means to formulate,develop and market a product that tastesgreat and is good for you,” said Greg Pickett,founder and chairman of Flavor insights.

“When we began looking to the future in2014, i was enthused by the idea of creatinga flavour house that would serve as an inno-

new flavour houselaunched

vation partner to entrepreneurs and busi-nesses that value their customers’ experi-ence and desire for healthy, enjoyableproducts.”

Flavor insights offers powder, liquid andspray dry flavours to develop products frompilot to commercialised scale-up.

Pickett and his team – which includes twoof his children who were also involved incytoSport for some 20 years until it wassold in 2014 – say their point of differencein the flavours sector is “we’ve built some ofthe most successful, innovative and recognis-able national brands in the protein-enhanced, value added functional food andbeverage categories.

“We believe you need to ‘lean forward’ tosee the future. We understand flavour sys-tems from a formulation prospective. Weknow what works and what doesn’t.

“We’ve been the customer.”

Advertise!email: [email protected]

or call +44 (0)1202 842222


24 Soft Drinks International – February/March 2017PRoDuCTS

Juices & Juice Drinks


UK Belvoir Fruit Farms has added a subtleand sophisticated new variety to their lightlysparkling Pressé range; citrus chardonnay.

Made using chardonnay grape juiceblended with zesty citrus fruit juice and witha touch of lemon thyme for extra complex-ity, the citrus chardonnay Pressé makes arefreshingly crisp alternative to sparklingwhite wine. it can either be served chilled

on its own or as a mixer oringredient in a cocktail orvirgin cocktail.

the sophisticated nose,taste and subtle bubbles canfool even the connoisseurinto believing they are sip-ping on something a littlemore alcoholic which makesit perfect for for the driversat a party.

Like all Belvoir’s drinkschardonnay citrus Pressé ismade using only naturalingredients with no artificialcolourings, preservatives,additives or sweeteners.

Citrus ChardonnayPressé

USA Evolution Fresh established nationalGreen Juice Day in 2016 as a way toencourage people to keep their wellnessresolutions in the new year, after finding that53% of americans have already broken theirnew year’s resolutions by the end of Januaryand that staying fit and healthy is a top res-olution.

this year, at a time when eight out of tenamericans have made an effort to eat morefruits and vegetables, Evolution Fresh helpedinspire people by teaming up with Postmatesto deliver a pack of three free, 11 fl. oz. bot-tles of cold-pressed, high pressure processedSmooth Greens & Kale to customers in 10select cities across the country.

Participating cities included: Los angeles,new york, San Francisco, chicago, Seattle,Washington Dc, Miami, Phoenix, orangecounty and San Diego.

Taking a sip in abrighter direction

SWEDEN Beverage startup caliente hasannounced the third flavour in its range ofinnovative non-alcoholic organic drinks. chiliBlueberry Lemongrass is the first of twoflavours developed by Swedish Michelin starchef titti Qvarnström for caliente.

“We are so excited,” commented Market-ing Director Erika ollén. “Working with tittiis amazing, and it will give both continuededge to the brand and interesting and chal-lenging flavour combinations as a result.”

caliente was launched in 2015 as a socialdrink for grown ups who want a fun andnot too sweet option without alcohol.infused with chili heat.

“caliente attracted me since it’s a tastydrink with lots of character, and because itisn’t sweet. Without being a me-too product,it can actually complement dishes, replacingalcoholic beverages in a way that few othernon-alcoholic options do”, said titti Qvarn-ström. “this one has a fruity taste of Euro-pean bilberries, a fresh hint of lemongrass,and just enough chili heat to make it allreally interesting,” she continued.

chili Blueberry Lemongrass is a fresh

drink with 20% less sugar and 30% less chiliheat compared to the existing two flavours– good news for those who like calientebut who prefer less heat.

“Being a small player, and using only certi-fied organic and all natural juices and ingre-dients, we are of course somewhat limitedin what we can do. nevertheless, i love theresult,” says founder thomas adner.

titti’s second caliente drink is to belaunched spring 2017.

Chili BlueberryLemongrass

Chili Blueberry Lemongrass: Refreshing, not toosweet and with a taste like nothing else.

USA Simply Beverages is expanding its lineof all-natural juices and juice drinks with twonew flavours, Simply Peach and SimplyLemonade with Strawberry.

Like all Simply beverages, Simply Peachand Simply Lemonade with Strawberry areall natural, non-GMo, and never have anyadded preservatives, colours or ar tificialflavours. Both new flavours are made withsimple ingredients, making them simplyrefreshing and refreshingly simple.

“Simply Peach and Simply Lemonade withStrawberry are exciting new additions toour beverage lineup, at a time when con-sumers are seeking out new flavours,” saidKelly Marx, Simply Brand Director. “as thelargest and fastest growing chilled juicebrand in the market today, we are alwayslooking to meet and exceed customer’sexpectations with product and flavor innova-tion.”

these new Simply flavours will be avail-

Simply refreshing

able in the signature multi-serve 59 fl ozSimply carafe and Simply Peach will be alsooffered in a convenient single-serve 11.5 floz package. Like all Simply beverages, theserefreshing new flavour options feature plant-bottle packaging, the first-ever 100% recy-clable plastic bottle made from up to 30%plant-based material. the launch will be sup-ported with national coupon activity, in-storePoS and social media.

Soft Drinks International – February/March 2017 25

Water & Water PlusPRoDuCTS

cern is to transmitrespect and to payhomage to the mar-ket and its cus-tomers.”

in keeping withthis ethos SoLo ispackaged in an eco-friendly bottle.

inDEX trading &investment has beenappointed distribu-tor of SoLo in the

UaE, other Middle East countries and northafrica. it is initially targeting upmarket hotelsand fine dining restaurants, positioningSoLo as a premium offer.

SoLo water has already been accreditedwith the Emirates Quality Mark by the Emi-rates authority for Standardisation andMetrology. the mark will feature on all bot-tles sold in the Middle East.

INDIA coca-cola india has entered theactive hydration market with its aquariuswater brand. it sees this release as the foun-dation stone for building the category over-all and obtaining a significant share.

the indian market is extremely competi-tive across most soft drinks categories butactive hydration is relatively new and as yetan uncrowded segment.

it is seen as having solid potential forgrowth given india’s growing interest inhealthy beverages and the familiarity of the

Aquarius to driveactive hydration

aquarius brand amongmany indian consumerswho have lived or travelledoverseas.

“With its refreshinglemon flavour the productaims to establish new con-sumption occasions for con-sumers for their busyon-the-go lifestyle,” saidDebabrata Mukherjee, vicepresident marketing andcommercial for coca-colaindia and South West asia.

“We expect aquarius toshape the evolving active hydration categoryand help it grow at a rapid pace in the

SoLo water comesto Middle EastBRAZIL/UAE Brazil’s SoLo water hasbeen introduced to the UaE market thismonth (February) following its debut atSiaL Middle East in December.

SoLo is a crisp, pure, alkaline water bot-tled by the acqualiveGroup.

it originates from the Guarani aquiferwhich has 70 % of its area in Brazil. thisgigantic reservoir occupies an area of 1.2million square kilometres and is believed tohave permanent reserves of some 40 trillioncubic metres of water.

“SoLo water is all about concepts,” saidSidney Rodrigues, acqualiveGroup’s vicepresident. “From its unique origin, its differ-entiated composition and its modern anddelicate design, it is evident the brand's con-

Water from juice concentratewastageAUSTRALIA aquaBotanical, a premiumwater derived from juice concentrate pro-duction wastage is gaining ground in aus-tralia, notably in restaurants and bars butalso sold for off-premise consumption.

it is billed as originating from fruit andvegetables because of the juice productionprocess.

the concept and subsequent technologywas developed by beverage scientist BruceKambouris when working as a chemicalengineer.

He explains that aquaBotanical “is madeby filtering and mineralising the aqueous liq-uid from juice concentrate. the end result isa clear and clean tasting water free of sug-ars, toxins and additives.

“We only add some subtle carbonation toour sparkling water.

“aquaBotanical has body and finesse with-out the salty or acidic after-taste of manymineral waters. our water complements finefood and wines without overpowering anypairing.”

He comments that “in a drought strickencountry like australia every drop is valuedbut until recently the aqueous liquid fromjuice was not re-useable. at aquaBotanicalwe had to find a way to help the world tapinto this unique new water source.”

the premium water is presented in aclassy blue glass bottle.

aquaBotanical www.aquabotanicalbever-ages.com is based in Koorlong, northeastvictoria. this is a small town close to Mildurain a prime river-irrigated fruit growingregion.

one million cases soldJAPAN Suntory natural Water, one of thecore brands in Suntory Food international’swide-ranging soft drinks portfolio, passed the‘magic’ annual sales mark of one millioncases in calendar 2016.

this was a first for the Suntory portfolio.Suntory natural Water has been mar-

keted since 1991 and continues to grow,helped by differentiation methods such aslocal source packaging.

the brand is closely tied to Suntory’s wellknown – and much decorated with interna-tional awards – water sustainability programwhich features the husbanding of catchmentareas around the country. Some 9000hectares of mostly forested land is currentlyembraced by the scheme with more terri-

tory added occasionally, usu-ally in association with localgovernments.

this program alsoincludes education – in thecatchment areas, at bottlingplants and in schools.

as we report from timeto time in our environmentnews, the Suntory WaterScience Research institute isundertaking well-fundedresearch in collaborationwith universities and othergroups.

Suntory natural Water is available in anumber of variants including a range ofpackaging options.

as also reported, the brand has also beenclosely aligned with Suntory’s work in devel-oping light weight and more sustainable PEtbottles.

country.”Mukherjee pointed out that “aquarius is

one of the top 20 billion dollar brands ofthe coca-cola company and is very popu-lar globally. in india, it is targeted at youngand urban consumers who are active-minded and lead active lifestyles.

“at present a high fraction of the con-sumers are striving to accomplish and do alot more in their day – they realise theimportance of active healthy living alongwith the need for being hydrated. Webelieve this will only increase in comingyears and the category of active hydrationwill see an exponential growth.”


carbonates26 PRoDuCTS

UK orangina launches its first pricemarked-pack in February to build on thebrand’s growth of 45.5% year on year.

the £1 mark is eye catching on theprinted shrink wrap and is clearly marked onthe bottle, to ensure the new pack isunmissable in depots and stores.

Roxana Parvizi, Senior Marketing Managerfor orangina said: “2016 was a hugely suc-cessful year for orangina and we’re thrilledto be able to continue to build on this byextending our portfolio to include a price-marked pack – which we are confident willunlock sales growth for our important retailpartners.”

“We know that shoppers are looking forways to spend less without compromisingon quality and PMPs clearly represent value– therefore, there has never been a bettertime to launch our first PMP to market.”

First price-markedpack USA Mountain Dew is kicking off 2017

with a new global ‘Do the DEW’ campaignand impactful, redesigned product packagingunifying the iconic brand around the world.the new Mountain Dew visual identity --which spans across packaging, retail displaysand brand creative – features a refreshedneon green colour palette and kineticgraphic elements that elevate Dew’s look tobe as dynamic and refreshing as the taste ofDew itself.

“the DEW nation is into a wide array ofactivities from action sports to gaming,” saidGreg Lyons, Senior vice President of Market-ing, Mountain Dew, north america. “Besidestheir love of Mountain Dew, what trulyunites them is the idea of chasing a feeling. afeeling you only get from doing somethingexhilarating. Whether it’s the thrill you getwhen you land a kickflip or the rush fromcompleting a set on stage, this campaign is acelebration of the feeling of doing.”

this year's global ‘Do the DEW’ creative,directed by famed music and commercialdirector andreas nilsson, features athletes inaction as they chase the euphoric feeling ofdoing. in ‘Fade away,’ the ad brings to life thefeeling Malto experiences when he is at theheight of his game and everything aroundhim fades away, leaving him with an exhila-rating sensation. the campaign will visualisethe feeling of doing in additional creative torollout throughout the year.

the US campaign is heavily optimised forsocial media, including the adverts which

were designed to live within the mobileenvironment and will launch through a verti-cal video format on Sean Malto’s Facebookpage. the brand will use platforms like twit-ter, Snapchat, Facebook Live, Facebook videoand instagram Stories to visualise the feelingof doing, and engage the DEW nation toshare their own exhilarating experiences.

“Knowing that the majority of our millen-nial consumers see messages first in thepalm of their hand, it's no longer about fig-uring out how creative can be optimized formobile at the end of production, but nowhow it can be designed to thrive in mobilefrom the outset,” said Lyons.

in addition to the digital and tv creative,DEW nation will also see a design updateto the product packaging, now in marketacross the US, Europe, Korea, Middle Eastand Pakistan, with other markets to followthroughout the year.

Campaigndesigned formobile first

USA DRy Soda co, creator of lightly sweet,culinary-inspired sodas, has unveiled its spicyGinger DRy Sparkling flavour in 12 oz alu-minum cans.

“there’s no doubt that ginger is having amoment in the beverage category. it hits thebull’s-eye on so many current consumerdemands, including preferences towardsmore botanicals, spices, and bold interna-tional flavors,” said Sharelle Klaus, cEo andfounder of DRy Soda co. “We are proud tooffer refreshing Ginger DRy Sparkling in thisnew convenient format. We saw such suc-cess with our 750 ml holiday bottles of Gin-ger DRy that we know demand for theproduct is strong. We’ve found consumersare particularly drawn to Ginger DRybecause it contains about one third of thesugar of the leading ginger beers and gingerales, so its flavour is full, yet crisp and clean.these sleek aluminum cans will make it easyfor consumers to enjoy refreshing Ginger

Slim can ginger

DRy Sparkling on-the-go – from the officeto the great outdoors.”

Like all DRy Sparkling sodas, Ginger DRyis made with four all natural ingredients,including a touch of cane sugar, allowing thetrue flavours of the herbal root to shinethrough. it is non-GMo Project verified,gluten-free, oU Kosher certified, caffeine-free, sodium-free, and made without anyartificial flavours, colours or sweeteners. Gin-ger DRy Sparkling in 12 oz. aluminum cansand 4-packs will be available beginning inMarch 2017.

JAPAN the Welch’s brand continues togrow in Japan, drawing on a long history inthe market and a strategy over the pastdecade which emphasises renewal throughnew product offerings and flavour improve-ment.

one of the latest additions to the range isWelch’s cloudy Peach Sparkling, a stylishcSD targeting adults more than young peo-ple but with an appeal aimed at cuttingthrough demographics.

Peach is a popular flavour in Japan, espe-cially in winter, and the past few years haveseen a bigger selection than previously ofpeach soft drinks across several categories.options include various types of peach,among them regional specialities, as well asdifferent processing treatments.

this Welch’s beverage emphasises thecloudy aspect to underline themellow, full-bodied flavour remi-niscent of a succulent peach. itcontains 10% juice, clearly indi-cated on the front labelling..

Welch’s cloudy PeachSparkling is presented in 450mlPEt bottles and is availablenationwide. Packaging graphicsare oriented towards the coreadult consumer, subtly commu-nicating a premium message.

Welch’s CloudyPeach Sparkling

ants, White, Red and Sunrise,which have been responsiblefor 55% of the energy sector’slow calorie growth since theirlaunch a year ago.

Packaged in a yellow 500mlcan, the new addition can bedisplayed alongside the otherUltra variants to create an eye-catching block on the shelf, bet-

ter showcasing the full range of options toshoppers.

Simon Harrison, operational MarketingDirector at ccEP, said: “Lighter energy drinkvariants are in higher demand than everbefore, and our Monster Energy Ultra Whitevariant generated the biggest growth in theenergy sector during 2016. We’re pleased tonow add further choice to our zero-sugarUltra range with the addition of the new cit-ron variant.”


Sports & EnergyUK coca-cola European Partners (ccEP) ishelping retailers build on the success of thesugar-free Monster Energy Ultra range amidgrowing demand for lighter options with thelaunch of a new citron variant.

Monster Energy Ultra citron combines acitrus flavour with the refreshment ofsparkling lemonade, whilst delivering the fullenergy hit that consumers are looking for.

it offers an easy-to-drink, lighter taste pro-file and has been developed in-line withresearch showing that citrus flavours are pop-ular among Monster Energy’s target audience.

the launch comes after sales of low calorieenergy drinks grew by 32% over the pastyear, making it the highest performing seg-ment within the energy drinks sector. it joinsthe three existing Monster Energy Ultra vari-

Citron ultra

www.bericap.com

BERICAP Technologyfor juices, RTD teas, health drinks

Unique range of screw and sports closures designed for cold fill and aseptic application

• 28 mm, 33 mm and 38 mm screw closures

• Robust and trouble free capping

• Established DoubleSeal™ technology - for secure sealing performance- for better protection against micro-

organisms

• Slit FLEXBAND® band technology for enhanced tamper evidence

• O2 barrier and scavenging options for screw fl at caps supporting longer shelf life and fresher taste

• Sports closures for aseptic fi lling and hot fi lling without aluminum foil

• Special closures for syrups and carton packaging

nutrament toHarvest HillUSA, CANADA, CARIBBEAN thedairy-based energy drink nutrament hasbeen sold by nestlé Healthcare nutritionto Harvest Hill Beverage company.

Founded in the 1960s, the nutramentbrand has been fostered to a stage where itis one of the leaders in the dairy-basedenergy drink segment. Prime markets arethe US East coast, canada and thecaribbean.

Harvest Hill owns the Juicy Juice, LittleHUG and Daily’s cocktails brands. this is itsfourth acquisition since founding in 2014.

Hendrik Hartong, chairman and cEo ofBrynwood Partners which owns HarvestHill, said having nutrament in the portfoliostrengthened his company’s position in “sev-eral strategically important areas”.

the brand had a strong position “in cer-tain critical urban markets that will benefit

Harvest Hill's entire brand portfolio. HarvestHill will increase its scale with the brand'sloyal customer base and will also acquireaccess to a broad export distributor net-work in the caribbean.”

Harvest Hill Beverage company wasformed by Brynwood Partners to acquirethe Juicy Juice brand from nestlé USa. inMarch 2015 Harvest Hill acquired americanBeverage corporation from Wessanen, apublicly-traded food and beverage companybased in Holland.

Most recently, the company purchased thebeverage manufacturing assets of FaribaultFoods, inc. the company continues to growboth organically and through strategic add-on acquisitions.

Building on BeroccaNEW ZEALAND Bayer Healthcare’sBerocca effervescent drink and vitamintablets has had a long-term presence in newZealand as it has in several other markets.the brand enjoys a high cross-generationalprofile.

Building on this, Bayer Healthcare nZ hasintroduced Berocca Forward which it mar-kets as “a healthier energy drink” when com-pared with full-sugar energy drink products.

“as well as Berocca’s vitamins and miner-als, it contains the natural stimulant guarana,

to give you the energyboost you‘re looking for,but with half the caloriesand sugar of other fullsugar energy drinks,” sayssales material for BeroccaForward.

the drinks are made in new Zealandfrom local and imported ingredients whichinclude guarana. they are naturally sweet-ened, lightly sparkling and free of preserva-tives. ingredients are listed on the back of thecan – both per 250ml can and per 100ml.

two flavours are offered in the range:tropical orange and Red Berries.

also certified ‘Healthierchoice’ by Singapore’sHealth Promotion Board.

Snow fungus is an ingre-dient found in many asianpantries, typically called ‘baimu er’ or ‘yin er’. in tradi-tional chinese medicinesnow fungus is highly val-ued for its nourishing andhydrating effects, particu-larly for the lungs.

yang Guifei, the famouslybeautiful concubine during

the tang Dynasty, was said to have attributedthe consumption of snow fungus as the rea-son for her youthful appearance and com-plexion.

other flavours in the F&n nutriWellrange include Water chestnut & Sugarcane, chrysanthemum with Wolfberry, Bar-ley and Lemongrass with Ginger.


FunctionalsPRoDuCTS

UK Having launched in Spring 2016, Rejuve-nation Water, the world’s first amino acidspring water, has just secured a listing at Hol-land & Barrett and John Lewis.

a unique blend of amino acids, Stafford-shire spring water and natural fruit flavours,Rejuvenation Water provides a tasty and con-venient source of amino acids, the buildingblocks of proteins, that are vital to keep youat your peak, both physically and mentally.

to supplement growth in 2017, Rejuvena-tion Water has just launched a crowdfundingcampaign on crowdcube. With equity andrewards on offer including a trip to valencia,the source of their Spanish oranges, Rejuve-nation Water is giving the public a chance toown shares in the company and share in the

Rejuvination Water

future success of the brand.Rejuvenation Water is available in apple &

Mint, Spanish orange and Ginger & Limeflavours.

Kris ingham, Rejuvenation Water’s founder,who has been working on the concept forover 10 years, commented: “2016 was awhirlwind year for the Rejuvenation Waterteam, having opened up over 150 retail list-ings and recently being awarded a Great tasteaward has been the icing on the no-added-sugar cake. We are delighted to offer thechance for UK public to invest in our adven-ture.”

Snow fungus for‘wellness within’SINGAPORE a recent addition to F&nFoods’ nutriWell range is F&n nutriWellSnow Fungus with Wolfberry, promoted asbeing in keeping with traditional asian home-brew wellness drinks.

F&n Foods www.fnnfoods.com relaunchedin January 2015 what had previously been itsnutritea range, the new name seeking tounderline the wellness aspect.

the company explains that “while tradi-tional asian brews are popular and con-sumed at home for their nourishinggoodness, our busy lifestyles often hinder usfrom brewing these drinks”.

as with other flavours in the range, thenewcomer features reduced sugar which isproclaimed prominently on the pack. it is

JAPAN the asahi beverage group hasadded a new functional variant to the calpislactic acid range. L-92 Lactobacillus is posi-tioned as a health drink with more than theusual benefits of lactic acid beverages.

the calpis brand is owned by asahi Drinkco while the L-92 Lactobacillus trademark isheld by asahi calpis Wellness co. calpis L-92is offered in six-packs of 200ml PEt bottles.

to help communicate the message thatcalpis L-92 is beneficial to mental staminaand focus, asahi has chosen a sampling strat-egy with a difference. one side of this is thesupply of samples to some 3000 staffers ofcompanies in the asahi beverage group for30 business days. Employees are encouraged

L-92 from Calpis to have a bottle daily and talk about it tofamily and friends as well as giving feedbackto company sales and marketing teams touse in their work.

the other facet of the unusual initiative issupplying bottles of calpis L-92 to studentsat schools in a ‘cramming’ educational chainas they prepare for their crucial high schoolentry exams – a tense time indeed for youngJapanese hoping to progress through to uni-versity and eventually high-paying jobs.

again, the idea is for the youngsters notonly to keep drinking L-92 as they progresswith their education – happy that it helpedthem focus on their essential studies at awatershed period without caving into thepressure – but also to talk about it withpeers, friends, family – and possibly a mediaoutlet or two.

Renewal for ‘allfree’ collagenJAPAN Suntory Beer co for the most partis concerned with the brewing of beerswhich take their place in Japan’s top 10 andare sold worldwide.

However, as we have reported in thepast, this Suntory division has also put a lotof work into alcohol-free beers and, withother Suntory entities, has helped develop arange of non-alcoholic canned ‘cocktails’which emulate their alcoholic counterpartsin taste if not aBv.

the non-alcoholic cocktails were aimedsquarely at female consumers and weretaken up quickly, resulting in a regular trickleof new flavour releases. the non-alcoholicbeer was also looking to female drinkersunenthused about the full strength varietiesbut also targeting men who liked beer buthoped for an alternative.

an ‘all free’ collagen non-alcoholic beerwas something of a surprise success on itsinaugural outing, the combination of collagenbeauty drinks and beer not being one thatwould seem quite natural at first blush.

But blush the naysayers did because theline achieved rapid sell-through.

Suntory Beer have now re-launched thecollagen drink with an enhanced formula,combining collagen with a blend of fruitinessand beer flavour, targeting women in their30s and 40s but with spill-over into youngerfemale demographics.

the all-free promise is just that. Fourzeroes: no alcohol, nocalories, no added sugar,no purines. as reportedearlier, the definition of‘no’ is as denoted inJapan’s nutrition labellingstandards.

the drink’s beer asso-ciations are emphasisedby the frothing beerglass on the pink-hued350ml can.

it’s a clever and somewhat kindly approachwhich is likely to benefit the brand. asahicalpis is looking to the long-term with L-92and this initial promotion appears to be cre-ating a firm foundation for those plans. thecompany has signalled it is working on aresearch and development project to addfurther variants under the L-92 banner andalso possibly to enhance the core formula.

taste, the RtD mixes solublecoffee with skimmed milkand sugar. the result is richand creamy.

nescafé Smoovlatté ispresented in a stylish re-sealable PEt bottle whichfeatures an effective swirlingmilk coffee design on itssleeve. text is in bothBahasa Malay and English.

advertising and point ofsale for the line notes that it

is made from coffee beans “responsiblygrown through sustainable farming prac-tices”.

Soft Drinks International – February/March 2017 29PRoDuCTS

RtD teas & coffees

Silky taste emphasisedMALAYSIA nescafé have released a newcoffee RtD in Malaysia, a market whereRtD teas have long been a mainstay butnot such dynamic growth as yet in coffeeRtDs. the potential for growth is seen assubstantial and more products are likely tobe released in the next year, selected withsome care to align with Malaysian tastes.

nescafé Smoovlatté is seen as meetingthis requirement.

Marketed as delivering a smooth and silky

Innovative sakurastrawberry teaTHAILAND oishi Green tea, which hasgone from strength to strength in thailand,has expanded the fruit green tea segmentthere through the release of a sakura-straw-berry flavour.

Sakura is the Japanese word for cherryblossom.

as we have reported frequently, thailandwas one of the first asian markets outsideof Japan to respond on a mass market levelto the concept of Japanese-style RtD teas.

this one is different not only in combiningthe mild fragrance of sakura with sweetstrawberries but also in featuring what isclaimed to be the first cold-activated colour-changing bottle in thailand. the white sakuraturns pink when the beverage is icy cold.

oishi is leveraging this ‘first’ to good effecton digital platforms and has invested in a bigmarketing budget aimed at launching thenewcomer with spill into existing flavours.

“oishi clearly recognizes the importanceof introducing product innovations, whichhave played an integral part in oishi's suc-cess and leadership in the RtD tea market,with our brand holding 43% market shareduring January to october 2016,” said Jes-dakorn Ghosh, oishi Group’s senior vicepresident marketing.

“oishi Kyoho Grape with nata de cocogreen tea has driven the growth of the fruitgreen tea segment,” she claimed.

“aggressive digital marketing strategieshave also become a driving force behindmarket growth.”

She pointed out a recent brand healthsurvey in thailand indicated the oishi brandgained a higher score in the categories of‘suitable for teens’ and ‘innovative’, increasingto 79% and 84% respectively.

Social media response to the new flavourhas been massive, thanks to devices such asa competition to guess when a virtual sakurawould happen online. the oishi mobile appwas programmed to create graphical sakuraflowers appearing to pop out of people’smouth, ears and eyes.

“in 2017, we anticipate the fruit green teasegment will continue to outshine the oth-ers with consistent growth. oishi is confidentthat our product innovations, in this case'oishi Sakura-Strawberry Flavour' green tea,will easily become one of the top flavoursthat helps accelerate the growth of the RtDtea market while reinforcing oishi brandleadership.”

JAPAN Kirin Beverage has celebrated the30th anniversary of its Kirin afternoon teabrand with the news that 2016 sales passedthe 50 million case mark. the brand hadbeen heading incrementally in that directionsince about 2010 when sales rose signifi-cantly, driven by the release of new RtDofferings both in flavour and packaging.

the record was reached with only a fewdays left in December.

the Kirin afternoon tea range is distin-guished, as we have noted many a time, byits use of a vignette of the grande dame ofafternoon teas: anna Russell, Duchess ofBedford who is generally credited with devis-ing the afternoon tea concept.

Kirin AfternoonTea – 50 million

During the 2016 anniversary year Kirin hasmoved its marketing of the range towards atheme of ‘Japan’s new everyday tea’.

Kirin has indicated it plans to develop thistheme further during 2017 with the aim ofbroadening RtD tea drinking occasions andenvironments.

JAPAN the Wonda RtD coffee brandfrom asahi Drinks has released an ‘ultradeep-roasted’ blend which pays tribute tothe style introduced in 1934 by Sadao ibukiat his Marufuku coffee shop in osaka.

He devised a process known as ‘Fukairi noKiwami’ which means just what it is: extremedeep roasting.

Kiwami is at the forefront of the 185gsteel can offered as a tribute to Marufuku bythe Wonda brand and the use of heavy blue,black, gold and red colours tends to empha-

Celebrating osakacoffee traditions

sise further that this is seri-ous roasted coffee.

the Wonda release is inpartnership with Marufukuwww.marufukucoffeeten.comwhose staff supervised theblending.

the original Marufuku cof-fee shop still exists, reno-vated over the years but

retaining much of its original rather statelyambience. it has become something of atourist destination while osaka residentstend to be drawn by an element of nostal-gia.

it is nowadays the foundation stone of achain under the Marufuku banner.

To advertsise, contact:[email protected]


Dairy & alternativesPRoDuCTS

UK Rude Health’s almond Drink just gotsmaller and more convenient. the dairy-alter-native has just been relaunched in a new‘mini’ size – perfect to fit into your handbag,gym bag or lunch box. adding some almondDrink to a nutty smoothie, cup of tea or lattehas never been easier, and it's the ideal sizefor occasional milk or dairy-alternativedrinkers.

over the upcoming months Rude Healthwill be launching more mini drinks from itsunsweetened, organic dairy-alternative drinksrange – with a mini Hazelnut Drink expectedto hit the shelves soon.

Rude Health's full-sized drinks rangeincludes the cashew Drink, oat Drink, BrownRice Drink, Hazelnut Drink, coconut Drink,Ultimate almond and almond Drink, all madewith no more than five nourishing ingredients.

Rude Health

Almond milk nowin bottlesAUSTRALIA Emulating trends in manyother markets, almond milk is buoyant inaustralia where several suppliers now offerproduct with three or four brands predomi-nating.

one of the strong players is australia’sown organic www.australiasownorganic.com.au which is part of the Freedom Foodsgroup based in the southern Sydney suburbof taren Point.

it has long offered a variety of long-lifeorganic almond milks as well as rice and soy

milks. now it has added unsweetenedalmond milk and unsweetened almondcoconut milk in 1-litre bottles for the chillermarket.

the brand intends to make the most ofthe ‘boom’ and build a strong foundation forfuture growth which might be slower-paced

given the number of competi-tors.

the australia’s own organicalmond milks have no addedsweetener, no cane sugar, nogluten and no lactose. they arealso soy-free and are said tohave no cholesterol. they carryaustralia’s certified organic budlogo to assure consumers.

Dairy-free Pecannut nogUSA Houston-based MaLK organics addeda pecan malk nog to their line of creamyplant-based beverages for the 2016/2017holidays. the seasonal blend was very wellreceived in the US southwest where distri-bution was focused through whole foodmarkets.

the family-owned MaLK organicswww.malkorganics.com claims it was the first100% cold-pressed dairy-free nog madewith pecan milk and the only nog to use cin-namon and nutmeg without artificial coloursand flavours. the line was also free of thick-eners, gums and preservatives. “nog is nos-talgic for so many,” commented MaLKorganics chief Executive august vega.

the company recently indicated it wasexpanding into US national distribution forits year-round range and adding other spe-cialty grocery stores to its core whole foodmarkets. a point of difference is that the

cold-pressed organic nut milks feature a verysimple list of ingredients – no more than sixper product.

year-round flavours in the range includeunsweetened almond, vanilla almond, maplepecan, unsweetened cashew, chocolatepecan and pecan cold brew.

MALK Organics, Pecan Nut Nog.

Fuller body andhoneyJAPAN asahi Soft Drinks achieved goodsales when it first introduced a fuller-bodiedversion of its calpis lactic acid dairy drink in2015.

the ‘calpis darker’, as its name translates,has been re-released with a similar full-bod-ied formula and with the additional appealof natural honey.

a ‘pinch of salt’ also works well for theJapanese market which enjoys the extra tex-ture this tends to provide.

the long-established calpis range isdynamic, as we report frequently, and the

strategy of re-introducing a suc-cessful version with anenhanced formula seems to beworking well in not only keep-ing long-time enthusiastsengaged but also attracting newentrants to the dairy brand.

calpis darker is presented in500ml PEt bottles withstrongly coloured labellingattuned to the full body of thedrink.

organic Valleygains wide distributionUSA Dean Foods, whose headquarters is inDallas texas, is partnering with the cRoPPindependent farmer cooperative to bringorganic milk to retailers through DeanFoods’ processing plants and refrigerateddirect store delivery distribution system.

organic valley is providing a portfolio ofrecognised brands and products, marketingexpertise and access to an organic milk sup-ply from what is claimed to be america'slargest cooperative of organic dairy farmers.

Both Dean Foods www.deanfoods.comand organic valley www.organicvalley.coopare leveraging their specific sales strengths.Dean Foods brings extensive experience inchannels such as large format, dollar storeand c-store while organic valley has exper-tise in the natural channel, emerging marketsand specialty distributors.

Gregg tanner, cEo of Dean Foods, said“we believe the dynamic and growingorganic valley brand of organic milk is theperfect complement to our own category-leading DairyPure and truMoo brands andgives Dean Foods a strong position in the

organic dairy segment.”George Siemon, organic val-

ley’s cEo, said “this partnershipreinforces organic valley's mis-sion to support more organicfarmers and grow our business”.

the joint venture expects tobegin processing and shippingorganic valley products in mid-to-late 2017.

15th – 16th February 2017, Barcelona, Spain

Delivering the most disruptive brands to challenge your thinking and grow your beverage business. Join us is Barcelona for the Non-Alcoholic Beverage Strategy Congress 2017 for your prime opportunity to network and learn from industry experts. Speakers from the most disruptive brands including Danone Water, Britvic and Suntory Schweppes, all endeavour to challenge your thinking and inspire future growth for all categories.

www.arena-international.com/softdrinksstrategycongress To fi nd out more please contact: [email protected]

Non-Alcoholic BeverageNon-Alcoholic BeverageStrategy Congress

Organised by

The programme of the event is looking into main categories:

n Sugar tax and the implications this has on the industry

n Latest consumer trends

n Engaging millennials

n Exploration of how alcohol trends impact soft drinks

n What the future holds for bottled water and fl avoured waters

n Brand diversity

n Innovation in packaging

n New revenue growth management

EXCLUSIVE FOR 2017:

2017 offers the exciting opportunity to celebrate the industry with support from Peter Spanton Drinks. Experience the potential for adult soft drinks with our exclusive alcohol-free cocktail reception.

Key insights in to the market will enable you to take away benefi cial strategies to ensure you stand out from the competition. With consumer trends constantly moving, this journey through innovation is one event you should not miss!

For more information about the event and to register for your tickets, please visit the website.

BOOK NOW WITH REFERENCE CODE MK-MCA

32 Soft Drinks International – February/March 2017InGREDIEnTS

and their use in soft drinks

New exotic fruitsfrom Brazil

New and unusual exotic fruits introduced intothe European Union (EU) will be much more

common as a consequence of the revised NovelFoods* Directive for Traditional Foods (ECRegulation No. 2015/2283), but what healthclaims can soft drink manufacturers make fromthese potential new ingredients? In the previouspaper (Wilkinson 2016) the possible effects of therevised EU Novel Foods Directive on traditionalfoods (Ingar et al. 2014) were discussed withrelation to exotic fruits from Brazil and their pos-sible use in the soft drinks industry, primarily asfruit juices and for flavouring. The authors visit-ed Brazil and interviewed producers and distrib-utors of exotic fruits and, combining this withscientific literature searches, came up with a listof ten possible new fruits (i.e., ‘new’ to the EU),that are likely to be considered novel foods inthe EU and that could be eligible for use in softdrinks primarily for their flavour, potentialhealth benefits, texture and taste.In this paper the type of health claims that can

be made with soft drinks containing such newexotic fruits and fruit juices derived from themare explored. This is undertaken by focusing ona selected number of important nutrients andtheir quantities found in such fruits and thencorrelating this with the subsequent types ofhealth claims that can be made or allowed, froman EU perspective.* The definition of a novel food in the EU is

‘any food that was not used for human consump-tion to a significant degree within the EU beforethe 15th May 1997’ (EC Regulation No.2015/2283).

IntroductionNew fruits, i.e. new botanical species for use insoft drinks in the EU, have in the past 20 years orso been a very rare occurrence mainly due to theexpensive costs and ‘red tape’ for approval underthe old Novel Foods Directive (Wilkinson andHall 2007; Wilkinson and Hall 2008). This direc-tive also required extensive toxicology studiesfor approval (including studies on exotic ediblefruits unknown to the EU) and largely ignoredthe inclusion of safety data from such foodswhich could or was collated from safe humanconsumption over decades of use. Hence, theaverage costs to achieve novel foods approvalwas around EUR 7 million until an innovativemodel was developed which brought the costsdown to less than EUR 250,000 and in the future,maybe even down to EUR 10,000 - 50,000 if allthe analytical data and supporting traditionaluse have been completed (Wilkinson 2006).This new approach, combined with lobbying

and various scoping and review papers (e.g.,Ingar et al. 2014), led to the emergence of a newregulatory category/amendment for novel foodsknown as ‘traditional foods’ (EC Regulation No.2015/2283). These are defined in the EU as foodssuch as fruits, vegetables and juices which haveat least 25 years’ traditional use from the countryof origin but which are new to the EU and havenot been traded to a significant degree in the EUprior to 1997. This new amendment comes fullyinto force in January 2018.

EU Health ClaimsOnce novel foods approval has been achieved forspecific exotic fruits and fruit juices as ‘tradi-tional foods’ it is possible (on the understandingthat certain conditions of use are met) to also usegeneric health claims such as – vitamin C con-tributes to the reduction of tiredness and fatigue’on the labeling of soft drinks sold in the EU,depending on the amount of a particular nutrient

What healthclaims can bemade in the Eufrom these novelfoods? Dr JohnWilkinson andKesia Trenchreport.

Fruits like atemoya offer significantly more potassium than bananas.

The authors visited Brazil and interviewed producersand distributors of exotic fruits.

Soft Drinks International – February/March 2017 33nEW ExoTIC FRuITSor vitamin that is found in a specific fruit/ fruitjuice/soft drink.As defined and specified by EU legislation,

health claims can only be made for foods anddrinks that are considered a source of that nutri-ent. In other words, the product must contain atleast a significant amount of the vitamin or min-eral in question so it gains the status of ‘a sourceof’ before an approved generic health claim canbe used. Such specified nutrients and substancesmay naturally be found in foods/fruits or may beadded to the manufactured product as specifiedby regulations (EC Regulation No. 1924/2006; EUCouncil Directive (90/496/EEC); EC RegulationNo. 1925/2006).So what does this mean to the industry when

developing products with new exotic fruits,juices and ingredients or new food uses? Whatare some of the possible generic health claimsthat can be made for nutrients such as vitaminsand minerals found in approved or existing exot-ic fruits or fruit juices sold in the EU?A non-exhaustive literature search was under-

taken on the exotic Brazilian fruits highlightedpreviously (Wilkinson 2016) and which arereproduced below, to identify possible healthclaims that could be made by using these fruitsin drinks manufactured by the soft drinks indus-try:

Popular name Scientific nameAraza, araçá-boi Eugenia stipitataAtemoya Annona cherimola X A. squamosaBacuri Platonia insignisCamu-camu Myrciaria dubiaCarambola, starfruit Averrhoa carambolaKiwano Cucumis metuliferusMangaba Hancornia speciosaMegafauna Cassia grandisSiriguela Spondias purpureaUmbu Spondias tuberosaUmbu-caja Spondia bahiensis

A selection of nutrients/vitamins such as vita-min C, manganese and iron were identified fromthe above fruits that had a content high enoughto be able to make a health claim. (Note: Theamount of nutrient found in the finalproduct/soft drink formulation will obviouslydepend on how much of a particular fruit is usedto make the soft drink, e.g., whether it is a part offruit, the juice or for example, a diluted juice orpulped fruit is used).The following tables list a number of different

health claims that can be made along with thecontent needed for each nutrient and the sourceof the nutrient from a particular fruit, based onliterature values only. The nutrient/vitamin lev-els listed in each section from these exoticBrazilian fruits are also compared to ‘non novelfoods/ fruits’ that are well known in the Westernworld such as bananas, canteloupe (a type ofmelon), currants etc.If a company wants to use a particular

fruit/fruit juice in a formulation, some calcula-tions will need to be made, based on the amountof each nutrient that is present in the final for-mulated product. Although a laboratory analysisis not needed to state the amount ofnutrient/vitamins in a particular final product, it

is still advisable to do so rather than rely just onliterature values cobbled together with datasheets from each individual ingredient in a par-ticular formulated soft drink.

Health claims for exotic fruits with regardto a specified nutrient/vitamin.

From the above list of exotic Brazilian fruits andso called ‘superfruits’* the following nutrients/vitamins together with their amounts and associ-ated claims are tabulated below. It is required bythe EU health claims legislation that fruit juicesand soft drinks containing these fruits as ingredi-ents will also need to have the minimumrequired levels of the desired nutrient (or miner-al or vitamin), so that such beverages can be con-sidered a ‘source of’ or a ‘high source of’ for thatnutrient, for a health claim to be made.*For an explanation of the meaning of super-

fruits, see Wilkinson 2013.

Health claims for vitamin CTable 1 lists some fruits with their vitamin Ccontent and associated health claims. Siriguela,umbu-caja and bacuri typically have circa 30mgof vitamin C/100g of fruit, which is considered tobe high source of this vitamin. This value is com-parable to canteloupe (Cucumis melo), a wellknown variety of melon in the western world.Other fruits contain even more vitamin C: arazahas twice, mangaba has four times but camu-camu has almost 21 times (2075 mg/100g of fruit)the amount of vitamin C as in canteloupe (31mgof vitamin C/100g of fruit according to Lee andVader 2000).The following is a selection of the possible

generic claims that can be made from the aboveexamples:• Vitamin C contributes to the protection ofcells from oxidative stress.

• Vitamin C contributes to the reduction ofContinued overleaf

At 2075 mg/100g of fruit, Camu-camu contains a high level of vitamin C.

As defined and specified by Eu legislation,health claimscan only bemade for foodsand drinks that areconsidered a source of that nutrient.

34 Soft Drinks International – February/March 2017InGREDIEnTStiredness and fatigue.

• Vitamin C contributes to normal energy-yielding metabolism.

Health claims for PotassiumTable 2 lists some fruits which contain potassi-um. Bananas (Musa acuminara and otherspecies) are the most usual fruit sources of potas-sium with typically 320mg/100g of fruit(Mohapatra et al. 2010). Fruits like atemoya andbacuri offer significantly more potassium thanbananas: 551 and 2795mg/100g respectively.Ripe bacuris are likely a ‘high’ source of potassi-um, containing nearly nine times as much potas-sium as bananas, and nearly 13 times as much if

the bacuri fruit is unripe (assuming green bacurisare usually consumed). The following is a selection of the possible

generic claims that can be made from the aboveexamples:• Potassium contributes to the maintenance ofnormal blood pressure.

• Potassium contributes to normal musclefunction.

• Potassium contributes to normal functioningof the nervous system.

** Umbu-caja was included in the table as acounter-example: umbu-caja does not containenough potassium so no generic health claimscan be made as ‘a source of’.

Health claims for ironTable 3 lists mangaba and bacuri as sources ofiron. Mangaba is a likely ‘a source of’ iron with2.8 mg/100g of fruit, comparable to well knownblueberries (Vaccinium Section Cyanococcus)with 2.2 mg (USDA database). Bacuri is a likely‘high’ source of iron: it contains 13 times (53.7mg/100g of fruit) the minimum amount of ironrequired for the ‘high’ claim (4.2 mg/100g offruit) and 26 times more than a ‘source of’requirement (2.1 mg/100g of fruit).The following is a selection of the possible

generic claims that can be made from the aboveexamples:• Iron affects activity of heart, liver and muscles.• Iron contributes to the reduction of tirednessand fatigue.

• Iron contributes to the normal function of theimmune system.

Health claims for ManganeseTable 4 lists several fruits containing manganese.Both bacuri and starfruit are likely to be consid-ered a ‘source of’ manganese, containing at leastthe minimum amount required for that claim(0.2 mg/100g of fruit), with some batches of star-fruit likely to be a ‘high’ source of that mineral(0.61). The unripe green fruit of bacuri could alsobe a ‘high’ source of manganese (0.64), assumingit is usually consumed as food or drink in the

Popular name Scientific name Iron content Amount required to Amount required to Selected examples of (mg/100g of fruit) make a ‘source of’ claim make a ‘high’ claim allowed generic health in drinks in the EU (mg) in drinks in the EU (mg) claims for iron*

Mangaba Hancornia speciosa 2.8 2.1 4.2 Iron contributes to the(ageitec online) reduction of tiredness and fatigue

Bacuri (Bezerra et Platonia insignis 53.7 2.1 4.2 Iron affects activity of al. 2005) heart, liver and muscles

*(each individual claim above could apply to any fruit which qualifies to make a claim of‘source of’ or ‘high’ claim)

Table 3: Mangaba and bacuri as examples of sources of iron and selected generichealth claims

Popular name Scientific name Potassium content Amount required to Amount required to Selected examples of (mg/100g of fruit) make a ‘source of’ claim make a ‘high’ claim allowed generic health in drinks in the EU (mg) in drinks in the EU (mg) claims for potassium*

Umbu-caja Spondia bahiensis 150 300 600 Minimum content level of(Castro and potassium is not presentRybka 2015) in the fruit. No health claim can be made

Atemoya Annona cherimola 551 300 600 Potassium contributes to (Leterme et al. 2006) X A. squamosa normal muscle function

Bacuri (Aguiar 2006) Platonia insignis 2795 (ripe yellow) 300 600 Potassium contributes to the maintenance of normal blood pressure

Bacuri (Aguiar 2006) Platonia insignis 4268 (unripe green) 300 600 Potassium contributes to normal functioning of the nervous system


Table 2: Selected fruits with potassium and examples of generic health claims

Red and green siriguela fruit.

Popular name Scientific name Vitamin C content Amount required to Amount required to Selected examples of (mg/100g of fruit) make a ‘source of’ claim make a ‘high’ claim allowed generic health in drinks in the EU (mg) in drinks in the EU (mg) claims for vitamin C*

Siriguela Spondias purpurea 27 12 24 Vitamin C increases(Quintão 2015) iron absorption

Umbu-caja Spondia bahiensis 30 12 24 Vitamin C contributes to (Castro and the normal function of the Rybka 2015) immune system

Bacuri Platonia insignis 33 12 24 Vitamin C contributes to(Bezerra et al. 2005) normal energy-yielding metabolism

Araza (de Souza Eugenia stipitata 66 12 24 Vitamin C contributes toPaglarini et al. 2015) the reduction of tiredness and fatigue

Mangaba Hancornia speciosa 140 12 24 Vitamin C contributes to(ageitec online) normal energy-yielding metabolism

Camu-camu Myrciaria dubia 2075 12 24 Vitamin C contributes toAkteret al. 2011) the reduction of tiredness and fatigue


Table 1: Selected fruits with vitamin C content and examples of generic health claims

EXOTIC FRUITS– continued from page 33

Soft Drinks International – February/March 2017 35nEW ExoTIC FRuITSunripe form in the country of origin. However,the content of this mineral in these fruits is com-paratively low compared to well known fruits inthe EU such as muscadine grapes (1.97mg/100g)and blackberries (1.2mg/100g) (USDA database).The following is a selection of the possible

generic claims that can be made from the aboveexamples:• Manganese contributes to the maintenance ofnormal bones.

• Manganese contributes to the normal forma-tion of connective tissue.

• Manganese contributes to normal energy-yielding metabolism.

• Manganese contributes to the protection ofcells from oxidative stress.

Health claims for other minerals: calcium,phosphorous, magnesium and zinc.

Table 5 lists mangaba and bacuri as fruits whichcontain the following minerals: calcium, phos-phorous, magnesium and zinc.Mangaba was highlighted earlier as a fruit

source for vitamin C and a likely source of iron.It is also a likely ‘a source of’ zinc (0.9 mg/100gof fruit), and much greater than well knownfruits such as redcurrants (Ribes rubrum,0.23mg), common figs (Ficus carica, 0.15mg) andkiwifruit (Actinidia various cultivars, 0.14mg)per 100g of fruit (USDA database).Bacuri is unique from the selected fruits exam-

ined in this paper, as a likely ‘high source of’ notone or two but six minerals: calcium (169mg/100g of fruit, compared to oranges (Citrussinensis) with 70 mg/100g (with peel) accordingto the USDA database), phosphorus, magnesium(122 mg/100g of fruit, compared to passion fruit(Passiflora edulis) with 29 mg of magne-sium/100g according to the USDA database), aswell as potassium, iron, manganese which werediscussed earlier.The following is a selection of the possible

generic claims that can be made from the aboveexamples:• Zinc contributes to normal DNA synthesis.• Zinc contributes to the maintenance of nor-mal skin.

• Zinc contributes to the maintenance of nor-mal vision.

• Calcium contributes to normal blood clotting.• Calcium contributes to normal neurotrans-mission.

• Calcium contributes to the normal functionof digestive enzymes.

• Magnesium contributes to electrolyte bal-ance.

• Magnesium contributes to normal function-ing of the nervous system.

• Magnesium contributes to normal proteinsynthesis.

• Magnesium contributes to the maintenanceof normal bones.

ConclusionsThe amended EU Novel Foods Directive contain-ing the category of ‘traditional foods’ will openup a whole new opportunity for the soft drinksindustry. A plethora of new fruits and juices willbe available once companies have obtained themvia the low cost and a fast track to novel foodsapproval.

Popular name Scientific name Manganese content Amount required to Amount required to Selected examples of (mg/100g of fruit) make a ‘source of’ claim make a ‘high’ claim allowed generic health in drinks in the EU (mg) in drinks in the EU (mg) claims for manganese*

Carambola (starfruit) Averrhoa carambola 0.23 - 0.61 0.2 0.4 Manganese contributes(Aguiar 2006) to the protection of cells from oxidative stress

Bacuri (Bezerra et Platonia insignis 0.34 (ripe yellow) 0.2 0.4 Manganese contributesal. 2005) to the maintenance of normal bones

Bacuri (Bezerra et Platonia insignis 0.64 (unripe green) 0.2 0.4 Manganese contributesal. 2005) to the normal function of connective tissue


Table 4: Selected fruits with manganese and examples of generic health claims

Popular name Scientific name Mineral content Amount required to Amount required to Selected examples of (mg/100g of fruit) make a ‘source of’ claim make a ‘high’ claim allowed generic health in drinks in the EU (mg) in drinks in the EU (mg) claims for phosphoros*

Mangaba Hancornia speciosa 0.9 Zinc 0.8 Zinc 1.6 Zinc Zinc contributes to normal(ageitec online) macronutrient metabolism Bacuri (Bezerra et Platonia insignis 169 Calcium 60 Calcium 120 Calcium Calcium contributesal. 2005) to normal blood clotting

Bacuri (Bezerra et Platonia insignis 122 Magnesium 56.25 Magnesium 112.5 Magnesium Magnesium contributesal. 2005) to normal protein synthesis

Bacuri (Bezerra et Platonia insignis 155 Phosphorous 52.5 Phosphorous 105 Phosphorous Currently, there seem to beal. 2005) no generic health claims authorised for phosphorus


Table 5: Selected fruits with other minerals (calcium, phosphorous, magnesium andzinc) and examples of generic health claims

As this paper demonstrates, companies willalso be able to make a number of generic healthclaims on the labeling of these exotic fruits andjuices found in Brazil, such as ‘Vitamin Cincreases iron absorption’ and ‘Vitamin C con-tributes to the reduction of tiredness andfatigue’. The advantages are that, with suchgeneric health claims, a company does not haveto file a dossier or obtain regulatory approval forthe health claim as long as compliance, in termsof the amount and source as discussed in thisarticle, is achieved.

Brazilian fruit market.

Continued overleaf

36 Soft Drinks International – February/March 2017InGREDIEnTS

Dr John Wilkinson BSc DIC PhDDr Wilkinson is a Phytochemist and Pharmacognosist andan expert on the regulatory approval of supplements,herbal medicines, herbal teas and novel foods. He hasbeen a consultant on the regulatory approval of naturalproducts in the EU and the USA for over 20 years.He also established the world’s first Herbal Medicine BScdegree in Herbal Medicine in the UK in 1994 where he wasSenior Lecturer in Pharmacognosy and Phytochemistry.Prior to this he was awarded the prestigious SERC NATOpostdoctoral research fellowship and worked with theNobel Prize winner George Olah in California, USA, afterobtaining his PhD in Organic Chemistry at ImperialCollege, London.John provides strategic regulatory advice to companiesfrom targeted one hour teleconferencing problem solvingsessions to full dossier submissions for novel foods,supplements, food additives, health claims and labelling.He also undertakes new product development specialisingin natural product derived ingredients and is a specialistwriter on new ingredients in the natural products industry.He also undertakes original research and gives lectures on"molecular synergy effects of botanical extracts" and theireffects in health, medicine and in ecology.John is also a professional saxophonist and composerspecialising in music used for relaxation, stress reductionand healthy living. He produces CDs, videos and music forcorporate health brands and performs live at corporateevents and public concerts often combining scientificlectures with musical performance.

Kesia Trench BSc MScKesia has a degree in Biological Sciences, a masters inNatural Resources Management and a passion for naturalproducts. She previously worked at Defra, London UK as aregulatory and policy adviser primarily in marineconservation but now works with Dr Wilkinson and otherexperts in the regulatory approval of natural products inthe EU and elsewhere.She speaks 5 languages fluently and also offers scientifictranslation services for business meetings, translation ofscientific documents and related regulatory workrequiring knowledge of other languages e.g., searching EUdatabases in Spanish, Portuguese, German, Italian andEnglish. Kesia is also a musician. She plays the bass,releases jazz / latin music, and offers PR services andPortuguese language tuition for singers.

The number of new fruits highlighted in thisarticle are just a small number compared to thepotential hundreds if not thousands of ediblefruits that could come from the estimated250,000 to 750,000 plant species in Brazil alone.Of course this is just the ‘tip of the iceberg’ interms of the number of new exotic fruit juicesthat could be available in the EU over the comingyears as manufacturers seek new and undiscov-ered fruits, not just from Brazil but other regionsof the world such as Asia, Africa, Australia,Russia and other parts of South America. It is hoped that this article will help stimulate

and encourage soft drink manufacturers to devel-op new drinks based on the largely untapped‘botanical diversity’ from around the world andto be able to add health claims to the labeling oftheir products not just from these new exoticfruits but also from existing ‘not novel’ fruits thatare currently marketed in the EU at the presenttime. n

ReferencesAgeitec - Agência Embrapa de Informação Tecnológica. (accessed March2017)http://www.agencia.cnptia.embrapa.br/gestor/mangaba/arvore/CONT000fu2nhy7902wyiv807nyi6s71ggn2q.htmlAguiar, L.P. (2006). Qualidade e potencial de utilização de bacuris(Platonia insignis Mart.) oriundos da região meio-norte (Doctoraldissertation).Akter, M.S., Oh, S., Eun, J.B., Ahmed, M. (2011). Nutritional compositionsand health promoting phytochemicals of camu-camu (Myrciaria dubia)fruit: A review. Food Research International. Aug 31;44(7):1728-32.Bezerra, G.deS.A., Maia, G.A., de Figueiredo, R.W., deSouzaFilho, M.deS.M.(2005). Potencial agroeconônico do bacuri: revisão. B.Ceppa, Curitiba23(1), (Jan/Jun).Castro, C.D.P.daC. and Rybka, A.C.P. (2015). Potencialidades do fruto doumbuzeiro para a agroindustria de alimentos. Petrolina: EmbrapaSemiarido. Documentos, 270.COUNCIL DIRECTIVE of 24 September 1990 on nutrition labelling forfoodstuffs (90/496/EEC), (OJ L 276, 6.10.1990, p. 40).de Souza Paglarini, C., da Silva F.S., Porto A.G., Zela S.P., Leite A.L., deFigueiredo Furtado, G. (2015). Efeito das condições de desidrataçãoosmótico na qualidade de passas de araçá-pêra. Revista Brasileira deTecnologia Agroindustrial. Dec 10; 9(2).Ingar, V., Onguglo, B., Jaramillo, L. (2014) UNCTAD/DITC/TED/2014/2UNITED NATIONS PUBLICATION. “The New EU Commission Proposal’s onNovel Foods Regulation (2013): A Preliminary Overview from thePerspective of Biodiversity-based and Traditional Products”.Lee, S.K., Kader, A.A. (2000). Preharvest and postharvest factors influencingvitamin C content of horticultural crops. Postharvest biology andtechnology. Nov 30; 20(3):207-20.Leterme, P., Buldgen, A., Estrada, F., Londono, A.M. (2006). Mineral contentof tropical fruits and unconventional foods of the Andes and the rain forestof Colombia. Food Chemistry; 95:644-52.Mohapatra, D., Mishra, S., Sutar, N. (2010). Banana and its by-productutilisation: an overview. Journal of Scientific and Industrial Research: 69(May):323-329.Quintão, W.D. (2015). Maturação, compostos fenólicos e atividadeantioxidante de seriguelas (Spondias purpurea L.) cultivadas no cerrado.REGULATION (EC) No 1924/2006 OF THE EUROPEAN PARLIAMENT AND OFTHE COUNCIL of 20 December 2006 on nutrition and health claims madeon foods. (OJ L 404, 30.12.2006, p. 9).REGULATION (EC) No 1925/2006 OFTHE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 20 December 2006on the addition of vitamins and minerals and of certain other substancesto foods, (OJ L 404, 30.12.2006, p. 26).REGULATION (EU) 2015/2283 OF THE EUROPEAN PARLIAMENT AND OFTHE COUNCIL of 25 November 2015 on novel foods, amending Regulation(EU) No 1169/2011 of the European Parliament and of the Council andrepealing Regulation (EC) No 258/97 of the European Parliament and ofthe Council and Commission Regulation (EC) No 1852/2001 (OJ L 327/1,11.12.2015, p. 1).USDA online. USDA Food Composition Database(https://ndb.nal.usda.gov/ndb/nutrients). (accessed March 2017)Wilkinson, J.A. (2006). Baobab Dried Fruit Pulp EU Novel Food Application,(http://www.acnfp.gov.uk/assess) as cited in "Lombard C, Leakey RR.Protecting the rights of farmers and communities while securing long termmarket access for producers of non-timber forest products: experience insouthern Africa. Forests, Trees and Livelihoods. 2010 Jan 1;19(3):235-49.”Exact link for baobab Novel Food application:https://acnfp.food.gov.uk/assess/fullapplics/baobabWilkinson, J.A. and Hall, M. (2007). Baobab fruit: The upside down tree thatcould turn around the drinks industry. Soft Drinks International: Botanicals(April), 26–28.Wilkinson, J.A. and Hall, M. (2008). Novel food approvals in Europe: Routesto obtaining regulatory approval for neutaceuticals in the EU.Neutraceutical: Business and Technology, 4:12–14. Online: VIA Media.Wilkinson, J.A. (2013). Superfruits: A marketing ploy or the emergence ofnew scientific based drinks: super fruit mocktails?. Soft DrinksInternational: Botanicals (December), 40–43.Wilkinson, J.A. (2016). The new EU Novel Foods Directive and its impact onproducer countries: Spotlight Brazil. Soft Drinks International:(March/April), 32-34.

Dr John Wilkinson is ScientificAdviser to Soft Drinks

International.Tel: +44 (0) 7713 594 543

Email: [email protected]

www.kesiatrench.com

EXOTIC FRUITS– continued from page 35

It is hoped that this articlewill helpstimulate andencourage softdrinkmanufacturersto develop newdrinks based on the largelyuntapped‘botanicaldiversity’ fromaround theworld.

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Opening Workshop Welcome

“When the going gets tough” by David Berryman

GMO The GMO debate:

Scien c saviour or Environmental threat

Processing

Tradi onal vs Ohmic hea ng: quality and colour improvements on a variety of temperature sensi ve

Added value from citrus peel disposal

PCT. A new processing technique using pressure change technology

How to get added value from fruit waste

Processes for upgrading of citrus juices and by products

Gene cs Gene cs and metabolomics

CRISPPR/Cas

Quality Assurance

QA in the supply chain controlling authen city and safety

In uence of processing aids on heavy metals in fruit juices

Codex changes to pes cide MRL’s

Coconut water analy cal characteris cs

Microbiology

Spoilage mechanisms and control of Alicyclobacillus

Microbiology of high pH juices including coconut water

Technologies in bulk transporta on

In conjunc on with SGF and AIJN

For the Juice Industry. From the Industry Experts

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Technical Tour Citrus processing plant: Zuvamesa & Research Ins tu ons: IVIA and AINIA

29th March

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13.30 Lunch

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17.00 Arrive at Hotel

09.00 to 18.00

38 Soft Drinks International – February/March 2017CLEAn LABEL

for clean label reformulation?

Prime candidates

Carbonated soft drinks face a turbulent future.Global volume growth has shown a steady

decline in recent years as consumers continueflocking to bottled water, RTD tea, RTD coffeeand alternative beverage options perceived asboth healthy and natural. Major carbonatesbrand owners are consequently making invest-ments in their still brand portfolios, attemptingto diversify into higher growth categories and toshed any negative stigma that might be associat-ed with carbonated soft drinks (CSDs).Even well-established brands aren’t immune

from consumer criticism and regulatory adjust-ments, and this has contributed directly to theemergence of the clean label movement, theindustry defined shift away from artificial ingre-dients toward natural alternatives, where feasi-ble. In 2015, the first year of Euromonitor’sEthical Labels research, products bearing at leastone clean label within packaged food, soft andhot drinks saw value sales globally of USD165billion, with soft drinks making up US$34 bil-lion of this. In 2015, of all clean label soft drinks, no artifi-

cial preservatives was the most prevalent claimin terms of overall value sales, with US$14.3 bil-lion, marginally better than no artificial colourswhich saw US$14.0 billion, while all naturalclaims had US$11.2 billion.

Consumer scepticism continuesto be a key ingredient

However, the equation for winning consumerconfidence isn’t solved simply by the inclusionof any of the above claims on product packaging,especially when unregulated and ambiguousnatural claims remain commonplace. Despiteproducts claiming to be natural extending acrossall beverage categories, from plain spring waterto 100% juice to carbonates containing canesugar or plant-derived sweeteners, consumers

are sceptical. Unlike organic products requiringofficial certification, the word natural can be anebulous marketing term rather than a true regu-latory label. The term natural, unless paired withother explicit benefits, does not convey a mean-ingful wellness message. As the claim prolifer-ates on store shelves, evidence suggests that‘natural’ beverages are likely to be subject tomore scrutiny from both consumers and regula-tors in the near future. The source of the momentum driving clean

label expansion is the manifest recognition thatconsumers want to better understand what’sgoing into their food and beverages and makeinformed decisions. As such, leading soft drinksplayers continue to expound their efforts toaddress this consumer demand, fuelling the nowflourishing abundance of clean label claims in awide variety of categories in both food as well asbeverages. In 2015, the PepsiCo CEO declaredthat she had “never seen the consumer as con-fused as they are today” in terms of health andwellness decisions in food and beverage options.When trying to convey a more natural or authen-tic product to the beverage consumer, simplicityin terms of production, ingredients and distribu-tion offers the best chance of success and theclosest approximation of a ‘natural’ soft drink.On top of this, the major brands in soft drinks

face a trust deficit with many consumers, thatoften lack confidence in the motives of large foodand beverage global brand owners and remainsceptical about ingredient quality (particularlyin terms of artificial sweeteners).

An enhanced comprehension of ‘clean’The clean label opportunity in soft drinksextends far beyond the borders of developedmarkets. Peripheral markets are beginning to cot-ton on to the trend, although currently it has yetto be leveraged to full effect. Naturally healthybeverages will continue to perform well, and inmany cases aren’t under the same pressure thatcarbonated soft drinks are to align with the cleanlabel trend. In China the opportunity for natural-ly healthy beverages continues to exhibit strong

As the claimproliferates onstore shelves,evidencesuggests that‘natural’beverages arelikely to besubject to morescrutiny fromboth consumersand regulators inthe near future,writes AlanRownan.

In 2015, of all clean label soft drinks, no artificial preservatives was the most prevalent claim.

Source: Euromonitor

Soft Drinks International – February/March 2017 39REFoRMuLATIongrowth, overtaking the US market in 2014 andultimately seeing absolute growth of US$16 bil-lion over the review period (2011-2016).

Sourcing locally and sustainably: Anopportunity, and in some cases a necessityThe emphasis on local ingredients in soft drinksis expected to be a big focus in Brazil, China andIndia. Coca-Cola’s February 2016 announcementthat it intends to grow Maaza into India’s firstbillion dollar juice brand by aiding India’smango farmers is certain to bring even moreattention to locally-produced fruit. As Brazil is alarge country with difficulties in transportation,it may be possible for regional players to markettheir use of ingredients grown in the region toemphasise freshness, familiarity and authentici-ty. Brands such as Amazoo Açaí are just oneexample of a brand that is capitalising on this inthe Brazilian market, growing sales 50% in theyears 2012-2015. China’s history of traditionalherbal medicine and tea cultivation can lenditself to the use of local ingredients in RTD tea.A cornerstone of the locavore movement is the

stimulus of local communities. As such GlobalBrand Owners (GBOs) that align production withthis trend where possible may see not onlygrowth in sales, but also in status, as consumersbegin to see the tangible benefits that these majorplayers can bring, and doubles as good corporatesocial responsibility in practice.In Asia Pacific, products with a locally

sourced claim saw value sales of over US$7 bil-lion in 2015, illustrating that local players canleverage place of origin as a key to increasingsales. Asia Pacific also saw the highest percent-age of total soft drinks sales bearing a locallysourced prominent claim, with 5% in the sameyear.Clean label is a term that is in a constant state

of flux, unregulated and malleable to the needsand wants of the global consumer. As such, glob-al brand owners will continue to show a keeninterest in not only keeping pace with frontrun-ners but determining what the next level of‘clean’ could entail in a practical sense. Also,what combination of clean labels strikes the per-fect balance with consumers. As the soft drinksplayers ponder the intricate details and narra-tives that underpin the multitude of variations ofclean label reformulations currently taking

place, and those detailed in black and whitewithin corporate social responsibility reportsscheduled for the coming years, the challengewill lie in finding the sweet spot betweenhealthy, sustainable and natural, while not com-promising on taste, cost and brand identity.

Passport: Ethical Labels Clean Label scope;Clean Label figures includes aggregated valuesales of brands that bear the follow claims; AllNatural, No Artificial Additives, No ArtificialColours, No Artificial Flavours, No ArtificialPreservatives, No Artificial Sweeteners, NoMonosodium Glutamate, GMO Free, BPA Free

Passport: Ethical Labels market scope; Western Europe: Belgium; Denmark; Finland;France; Germany; Italy; Netherlands; Spain;Sweden; UKEastern Europe: PolandNorth America: Canada; USLatin America: Brazil; MexicoAsia Pacific: China; Hong Kong; Indonesia;Japan; Philippines; Singapore; South Korea;TaiwanAustralasia: Australia Africa and Middle East: Israel; United ArabEmirates n

Alan Rownan is Researchanalyst at EuromonitorInternationalwww.euromonitor.com

Clean label is a term that is ina constant stateof flux...

In China the opportunity for naturally healthy beverages continues to exhibit strong growth.

Source: Euromonitor

In Asia Pacific, products with a locally sourced claim saw value sales of over US$7 billion in 2015.

Source: Euromonitor

40 Soft Drinks International – February/March 2017CHILDREn’S DRInKS

trends driving children’s drinks

Back to basics

Children have greater purchasing power overthe products they consume than ever before.

With wider access to information through multi-media platforms, children have become a keyinfluencer in food and beverage sales. As it issuggested that over a quarter of parents learnabout new products from their children, bever-age companies are increasingly developing mar-keting campaigns that directly target thisimportant demographic. Through key attributes,such as bold colours and exciting flavours, man-ufacturers are upping their efforts to createunique and exciting experiences that keep chil-dren coming back for more.Although brands are aiming to specifically

appeal to a younger generation, they also have toconsider another key target audience: parents.As their child’s nutrition is a key concern formany, manufacturers need to invest in signifi-cant R&D to create not only sensory-attractivedrinks, but also ones with added nutritional ben-efits for parents’ approval. So, in this increasing-ly competitive market, what are the key factorsdriving the children’s drink sales in 2017?

Reducing sugar contentTrying to create appetising but healthy children’sdrinks is not a new challenge. With growinghealth awareness across the globe, there ismounting demand for manufacturers to formu-late appealing children’s beverages whileimproving their credentials. Ardie van Lankveld,Global Market Manager at Corbion, explains:“One of the key trends developing in 2017 isconsumers looking for the right balance betweentasty and healthy products. With increasedindustry pressure to reduce sugar in children’sdrinks, manufacturers are continuously lookingfor better ways to decrease content while main-taining texture and taste.”

According to recent research, children in theUK consume three times more sugar than is rec-ommended by official health bodies. Of thisintake, soft drinks account for the largest propor-tion, standing at 29% of the total sugar intake of11 to 18 year-olds and 16% in younger children. Since the announcement of many sugar reduc-tion regulations across the globe, including thetax soon to be implemented in the UK, tacklingthis issue remains a top priority for the majorityof drink manufacturers, especially those withproducts aimed at the younger generation. “With concerns around childhood obesity

continuing to grow, a movement to reduce sugarcontent in children’s drinks has been gainingtraction in recent years,” according to MariaPavlidou, Head of Communications, EMEA atDSM. “This is expected to continue well into2017 and beyond, with a greater focus on theproduction of children’s beverages that are natu-ral, healthy and nutrient-rich to support growthduring critical stages of development.”In order to address the need for reduced sugar

content, manufacturers can use natural fruit andvegetable ingredients such as purees and con-centrates to create a sweet flavour withoutadding sugar or artificial sweeteners. JohanCerstiaens, Sales Director at SVZ, comments:“Acting as a partial or total replacement for fruitjuices in drink formulations, they offer an alter-native to fructose-rich ingredients. For example,the natural sweetness of a pumpkin or a carrotcan be used to create a flavour twist while pro-viding a lower sugar profile, with the added ben-efit of extra fibre and vitamins from thevegetable.” With this in mind, the number of‘no/reduced sugar’ labels has continued toincrease over the past several years, as 18% ofnew juice drinks launches between January 2016and January 2017 state such claims.

Improving health profilesIn addition to reducing sugar content, manufac-turers are continuously looking for ways toimprove the overall nutritional value of chil-dren’s drinks. According to the UK government’s

With growinghealthawarenessacross the globe,there ismountingdemand formanufacturersto formulateappealingchildren’sbeverages whileimproving theircredentials.

Soft Drinks International – February/March 2017 41BACK To BASICSmost recent National Diet and Nutrition Survey,vast numbers of children are not getting enoughessential nutrients. For example, 52% of girlsand 28% of boys are not consuming the recom-mended amount of magnesium, a vital elementfor supporting healthy bones and muscle growth.Providing an attractive alternative to supple-ments, fortified beverages present an easy wayfor children to consume important nutrients.“Manufacturers can look to fortify their prod-

ucts with essential micronutrients to increasethe nutrient offering they provide,” saysPavlidou. Vital nutrients like vitamin D – recog-nised for its multiple health benefits – can beadded to a range of drinks to boost nutritionallevels, without impacting taste or texture. “Natural mineral salts, like magnesium, zinc

and calcium lactate and gluconate, are also grow-ing across the functional drink market, makingthem ideal for improving cognitive health andbuilding and maintaining strong bone structure.This is especially important in regions across theworld where these minerals are less availablethrough children’s everyday diets,” adds vanLankveld. For instance, Kid Essentials VanillaNutritionally Complete Drink from Boost(Switzerland) provides 24 essential children’svitamins and minerals including 7g of protein tohelp build muscle as well as calcium and vita-min D to support strong bones.

Clean label becoming a standardClean label has been a huge driver across thechildren’s drink industry. On average, almost40% of consumers from across the world wouldpay more for food or beverage that contained nat-ural ingredients and one in five would pay morefor non-GMO. Now a standard for many drinkproducers, the clean label trend has continued toevolve, with parents increasing looking forhealthier and more familiar ingredients in theproducts they purchase for their children.However, eliminating certain ingredients toensure products comply with the clean labeltrend can cause significant formulation chal-lenges. For instance, important sensoryattributes such as taste and appearance can benegatively affected.As one of the main attractions in children’s

drinks, colour can have a significant impact onthe appeal of a product. “Producing the brightlycoloured beverages that children expect is diffi-cult for manufacturers also looking for a cleanlabel,” comments Cerstiaens. In order to repli-cate the bold colours that would otherwise bereproduce through artificial colourants, manu-facturers are turning to more natural ingredientsto maintain ‘free-from’ claims. “Fruit and vegetable ingredients offer an ideal

solution for achieving naturally colourful bever-ages” adds Cerstiaens. He explains that ingredi-ents with green shades, such as kiwi, lime orbroccoli, can be used to achieve the colourexpected in apple flavoured beverages, whilewhite grapefruit, red pepper and red beet can beused to create red hues. In Germany, Danone’s Fruchtzwerge dairy

drinks contain red beet juice to provide therecognisable red tones of strawberry flavouredproducts. Pavlidou adds: “By using more natural– yet high performing – colouration solutions,

such as beta-carotene, manufacturers are able todevelop products that appeal to parents and chil-dren alike.”

All natural flavoursAcross the industry, natural flavours are growingin popularity for application in children’sdrinks. Linking back to the clean label trend,they are perceived to be healthier and less pro-cessed, and so are favoured by many consumers.“Getting children to eat vegetables has been alongstanding battle for parents, and as con-sumers become more aware of their applicationsbeyond the traditional stereotype of boiled sidedishes, more adventurous flavor combinationsincluding vegetables are becoming increasinglypopular,” says Cerstiaens. For example, CapriSun’s Super V Berry Fruit & Vegetable JuiceDrink, contain a blend of fruit and vegetableingredients and is firmly aimed at children. Thedrink claims to contain half a cup of fruit andvegetable juice, which provides consumers withone of their five a day.Natural flavours, such as botanicals, also res-

onate well with consumers as they give a homegrown feel, mimicking ingredients that could befound in consumers’ own back gardens. “As theyreflect tastes children have experienced in con-fectionery products, natural flavours are increas-ingly favoured as they can create unique andmemorable experiences, such as fruity, sour orfloral tastes,” says van Lankveld.

ConclusionNow, more than ever before, creating successfulchildren’s drinks remains a challenge for manymanufacturers. As the global market continues toexpand, R&D specialists must increase theirefforts to produce fresh and exciting productsthat stand out from the crowd. With new regula-tions and growing consumer demand for health-ier children’s beverages, brands are aiming tocreate successful products with innovative expe-riences and added health benefits, that not onlymeet with the approval of sceptical parents butalso leave children wanting more. n

Ardie van Lankveld is GlobalMarket Manager at Corbion.

Johan Cerstiaens is SalesDirector at SVZ.

Maria Pavlidou is Head ofCommunications EMEA at DSM.

42 Soft Drinks International – February/March 2017PACKAGInG DESIGn

with bottle design

Getting to grips

Arebranding brief is often met with a sense ofanticipation and excitement. Taking a brand

icon and enhancing it, with a flourish of creativ-ity, is a regular occurrence.However, it is more infrequent for an agency

to leave their finger print indelibly on the phys-ical pack for all to see. Yet this is what we didwhen redesigning Lucozade Sport’s physicalbottle structure. Lucozade Ribena Suntory (LRS) is one the

leading soft drinks businesses in the UK andIreland. LRS was formed in 2014 and is part ofSuntory Beverage & Food Europe. Its soft drinksbrands include Lucozade Energy, LucozadeSport, Ribena, Orangina and V Energy.

Refreshing an iconTouch Packaging Innovation span the dividebetween consumer, design and manufacturing,resulting in exciting packaging solutions whichare technically viable and commercially feasi-ble. Our aim was to create a 3D embodiment of a

refreshed modern dynamic sporting icon and abreakthrough bottle innovation for LucozadeRibena Suntory.

Understanding the supply chainJoining up the dots between the brand teamsand the technical teams is a balancing act, par-ticularly when it comes to brand identity devel-opment that crosses over into technicalinnovation. Typically, a design agency will work directly

with the marketing team, who own the brief for

a brand identity redesign. However, we alwaysrequest input from client representatives acrossthe total supply chain, to better understand theopportunities and barriers when physicalchanges to the pack are involved, as part of atotal brand refresh.

Standing out from the crowdGood practice for 3D brand identity is alsodeeply rooted in understanding people’s inter-action with a brand. Physical ‘touch’ is one ofthe most underleveraged yet important senses inhelping to tell a brand story. In the case ofLucozade Sport a major aspect of the brief wasmaking sure the new bottle would stand outfrom the crowd with a new physical presence onshelf. In order to do this, we conducted ethno-graphic research to see how the previous design‘performed’ both consciously and unconscious-ly in the hands of sporting consumers. By digging into usage behaviour and how the

bottle performed, we were able to marry theneeds of a visually distinctive redesign to gener-ate an emotional consumer response to thebrand, with the functional needs of the targetconsumer and the ‘relationship’ they wanted tohave with the physical bottle.

Graphics and structureAs a result, the bottle identity symbioticallyintegrates the new textural grip with the brandpattern that plays across the bottle’s surface. This created an iconic visual identity for the

brand that simultaneously functions as a ‘slip-free’ grip texture. The appealing interplaybetween the graphics and structure helpedLucozade stand out from the crowd as a visuallyand physically holistic rebrand to great effect.The result is a rebranded bottle that is both

stronger and lighter, and has driven purchaseintent up by 10%. n

James Harmerdiscusses arecentpackagingrefresh forLucozade Sport.

The bottle identity symbiotically integrates the new textural grip.

James Harmer isStrategic Planning Director atTouch Packaging Innovationwww.touchdesign.co.uk

To discuss editorial [email protected]

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44 Soft Drinks International – February/March 2017CARBonATIon

insight and innovation

Carbonated beverages

Carbonated soft drinks (CSDs) cover 38% ofthe beverage market in the UK, and this is set

to grow in coming years (British Soft DrinksAssociation, 2016). Current forecasts fromCanadean (2016) estimate that over 228 billionlitres of CSDs will be consumed globally by theend of 2016, increasing 7% by 2018. However,despite this growth, there are several global fac-tors that could impact this. Identifying andresponding to consumer trends in this sector isimportant for development.

Country-specific trendsConsumer behaviour and new product develop-ment differs massively from country to country.According to Mintel, Germany has the largest

CSD market in Europe, with over 6.9 billion litresconsumed annually. Mexico is the largest con-sumer of carbonated soft drinks in the world, withthe market expanding year on year. Perhaps thishas had an impact on other South American coun-tries that are now emerging as new key markets.As well as differences in consumer behaviour,

there are also big differences regarding govern-ment regulations, taxes and certification.However, there are still some key, common trendsthat are being acknowledged globally.

SugarPerhaps one of the largest and most open discus-sions surrounding the beverage industry in recentyears is to do with sugar use and consumptionwithin the industry. CSDs have traditionally beenmade with high sugar content and this has falleninto the spotlight around the world.In the UK and across much of Europe, govern-

ments have introduced a ‘Sugar Tax’ on many

CSDs containing too much sugar. This is drivenby health professionals who have linked sugarydrinks with obesity, as well as an increased aware-ness on the contents and ingredients of consum-ables.The USA, although a large consumer of CSDs,

has not yet introduced policies on the sugar con-tents of drinks. While nearly 75% of Brits are con-cerned about sugar intake from CSDs, only 41% ofAmericans feel the same.This has had a huge impact on the way in

which CSDs are manufactured and new productdevelopment in the industry. With governmentlegislation scrutinising the industry, 2016 hasseen an increase in products with sugar-free, nat-ural sugar and low calorie claims.

CraftThe craft beer movement of recent years isincreasingly having an impact on the CSD sectortoo. Craft CSDs are manufactured in small batch-es, often using natural or locally sourced ingredi-ents. According to Mintel, consumers’ preferencefor natural ingredients, or ingredients with per-ceived health benefits, will continue to drivedemand for craft CSDs.In 2016, both PepsiCo and Coca-Cola created

their own lines of craft beverages in the soft drinkssector – Stubborn Soda and Blue Sky respectively.As a new and emerging market within the CSD

sector, this is expected to skyrocket over the nextfew years as consumers become more ingredientsavvy.

Eco-friendlyUnder pressure from global organisations, govern-ments and charities, beverage manufacturers aretransforming the way in which CSDs are manufac-tured. From cutting down on water wastage inproduction, to decreasing energy usage, sustain-ability has been bought to the forefront of theindustry.Positioning a CSD brand as being environmen-

tally friendly and sustainable is vital to protectbrand perception. An increase in eco-consumersmeans that big brands have to be much more openabout their environmental policies and ingredi-ents. In fact, over 40% of new product develop-

Developed bythe StephensonGroup with theintended benefitof controllingfobbing, theunintentionalbenefit ofSustain was anincrease in thesolubility of Co2.

Soft Drinks International – February/March 2017 45CARBonATED BEVERAGESment in this sector uses green packaging andbranding in an effort to portray their relationshipwith the environment.We can expect to see an increase in the role of

sustainability and environmental influences driv-en by consumers, but also driven by policy andregulations. New product launches should takethis into consideration when creating new brandsand packaging.

HealthAs a result of the sugar tax and similar industrychanges, CSD brands have been forced to changetheir ways from the ingredients they use, throughto their product ranges and marketing. It is byadapting this approach that CSD brands havemanaged to thrive despite major global challengesand changing trends.One of the ways in which brands have diversi-

fied, is by creating ranges that have perceivedhealth benefits. According to Mintel, 80% ofChinese consumers look for beverages with addi-tional nutritional benefits, specifically added vita-mins and minerals and medicinal herbs. This isdefinitely worth keeping an eye on, as the markethere is already huge in China alone, and it is like-ly that this could spread across the world.20% of American consumers prefer CSDs with

multi-functional benefits, for example, added caf-feine to give energy boost, protein drinks and pro-biotics. There seems to be a common global themeof CSDs containing real fruit or natural ingredi-ents.

Forecast 20172016 has proved a challenging year for the CSDindustry but despite this, sales in the sector con-tinue to grow. An adaptive approach is vital inmarkets that are prone to changes and reacting tothese global trends is important to growing a CSDbusiness.Considering the trends and consumer prefer-

ence, we envisage that new product developmentin the carbonated soft drink industry in 2017should focus on:• Sugar free or natural sweetener claims to

counteract consumer attitudes and governmentalregulations• Craft lines to appeal to a new audience, while

also using natural and responsibly sourced• Eco-friendly packaging and branding with an

openness surrounding sustainability• Highlighting perceived health benefits such

as natural ingredients, vitamins, hydration andproteinConsumer behaviour is definitely changing a

lot in this industry; however this doesn’t mean tosay that the industry is in decline. Research sug-gests that the CSD sector is on the rise and expect-ed to be 7% up next year. It is the adaptation tomarket changes that will determine individualcompanies’ and product success.

Sustain CO2

Sustain was developed after we were contacted bya large global soft drinks brand who needed helpto eliminate fobbing (excess foaming) during theirsoft drink filling process. They were looking for anon-silicone alternative to the commodity sili-cone-based ‘antifoams’ they were currently using.A google search had led them to our website

where they could see we were producing food-grade silicone-free antifoaming agents for washingpotatoes.Our challenge was to develop a silicone-free

processing aid that worked to reduce foam in car-bonated beverages. A small project group ofchemists was quickly formed, led by our chiefChemist at the time, Roy Taylor, who has a historyin inventing innovative products.Working tirelessly in the lab, we tested hun-

dreds of different food and beverage grade addi-tives. After better understanding theirrequirements, it became apparent that no tradi-tional ‘surface active’ antifoam could address theknown industry-wide fobbing problem. Instead,we focused on eliminating foam generation in thefirst place – through manipulating the bubbles inthe bulk of the liquid (CO2 solubilisation), ratherthan at the surface – focusing on getting more CO2

into the drink from the start.It was during this process that we invented

Sustain – our flagship, patented, silicone-free CO2

solubiliser that, whilst working as a highly effec-tive non-silicone antifoaming agent, offered a hostof new and more value-added benefits for carbon-ated beverage makers than we ever could haveanticipated. Sustain was developed and patented with the

intended benefit of controlling fobbing, the unin-tentional benefit was an increase in the solubilityof CO2.With this combination of rapid response to cus-

tomer needs and blue-sky thinking, Sustain is fastmaking its name as a major innovation in softdrink manufacture – find out how your productsand brand could benefit by getting in touch andarranging for a demonstration and free sample. n

www.sustainco2.com

Sustain® was developed and patented with the intended benefit of controlling fobbing, theunintentional benefit was an increase in the solubility of CO2.

...whilst workingas a highlyeffective non-siliconeantifoamingagent, (Sustain)offered a host ofnew and morevalue-addedbenefits forcarbonatedbeverage makersthan we evercould haveanticipated.

References:British Soft Drinks Association, 2016: Carbonated Drinks.Canadean, 2016: Global Beverage Forecast Press Release.Mintel, October 2016 Report – Ingredient Insight: Sugarsand Carbohydrate Sweeteners.

46 Soft Drinks International – February/March 2017CARBonATIon

technology and options

CO2 production

For beverage manufacturers, CO2 is a high-qualityraw material for which there are no alternatives.

Depending on the initial situation, the CO2 is pur-chased, recovered or actively produced. For exam-ple, breweries usually recover the CO2 from theirown processes (whereby CO2 is recovered asbyproduct from alcohol fermentation) and use itagain, while soft drink producers are forced to pro-cure the CO2 elsewhere. The choice of CO2 procure-ment depends on various factors. ASCO’s CO2

experts have decades of knowledge in the highlycomplex field of CO2 production and CO2 recovery.For a long time, the technology to produce CO2

was mainly the combustion of diesel, kerosene,natural gas or other fuels – a targeted combustionprocess to recover the CO2 from the resulting fluegas. In the last century, however, the industry hasdeveloped so that more and more sources of CO2

can be recovered from different industrial sourcesin a far more ecological way. Here, a distinction ismade between high and low purity sources.

Extensive know-howASCO’s product range goes from CO2 productionand recovery plants, recovery from waste productsor biogas with highly concentrated CO2 to CO2

recovery from combustion of fossil fuels. The plantcapacity depends on the type of installation andgoes from 70 kg/h up to 20.000 kg/h or even higher.In all cases, ASCO CO2 plants are equipped withthe latest technology, adapted to the particular cus-tomer situation. Managing Director MarcoPellegrino explains ASCO’s skills as follows: “Ourinnovative engineering team covers all marketneeds and develops tailored solutions around CO2

production and recovery plants. In the complexfield of CO2 recovery we are able to realise large-scale projects with capacities of over 100,000 tonsof CO2 recovery per year, using the latest plant tech-nology.

Green CO2 from high purity sources– breaking new ground

An ASCO plant for CO2 recovery from sources witha purity of over 90% offers a sustainable, environ-ment-friendly and future-oriented all-in-one con-cept. These are produced, for example, in brewingand other fermentation processes (e.g. ethanoloperations, distilleries or wineries) and otherindustrial sources (e.g. ammonia production,hydrogen reforming or ethylene oxide production)or natural sources (e.g. fumaroles). When needed,preliminary purification stages and finishing pro-cesses, such as compression and liquefaction ofCO2 are fully integrated. Just last year, ASCO established a brand-new car-

bon dioxide recovery plant at Alco Bio Fuel in thePort of Ghent, Belgium. The plant produces no lessthan 100,000 tons of green CO2 every year by recov-ering and purifying the CO2 gas released during theethanol fermentation process and converting it intoa valuable CO2 liquid. Result: a reduction of CO2

emissions by 100,000 tons per year which reducesthe company’s CO2 footprint significantly.Especially in recovering waste products with

highly concentrated CO2, most companies thinkabout classic by-product recovery from e.g. ammo-niac sources or fermentation processes. What is notyet in mind of many is the fact that anaerobic diges-tion is generated in a lot of, yet unknown, produc-tion processes like biogas plants or wasteincineration, just to mention a few. These sourcesmay not be carefully considered yet but in fact itdoesn’t make a difference from which source(ammonia, fermentation, waste incineration etc.)the CO2 is recycled from. The final solution pro-vides highest quality CO2 to the customer becauseASCO represents a zero tolerance policy when itcomes to CO2 purity. Therefore the recovered car-bon dioxide meets the specifications of ISBT andthe requirements of other food and beverage stan-dards in its entirety. So it can be used in any pro-duction step which requires highest level ofquality.

More and more sources of Co2 can berecovered fromdifferentindustrial sourcesin a far moreecological way,says ASCo.

Process unit with heat exchangers and pumps in the front,absorber and desorption columns in the background.

ASCO offers customised purification solutions for CO2 recovery from different exhaust gases.

Soft Drinks International – February/March 2017 47Co2 PRoDuCTIonCO2 recovery from low purity sources

ASCO also provides successful solutions for CO2

recovery from low purity sources like boiler fluegas. ASCOSORB CO2 stack gas recovery technologyallows a very energy-efficient CO2 production andpays off for companies both ways, ecologically andcommercially. Also this technology offers great sav-ings in energy consumption compared to previousstack gas recovery technologies or other technolo-gies currently available on the market and thereforegreatly reduces OPEX. In addition, such plantsoffer a profitable source of CO2 as well as a cost-effective alternative to conventional CO2 produc-tion or purchase of liquid CO2. A very successfuland satisfied user of an ASCO CO2 Stack GasRecovery Plant is food maker HOCHDORF SwissNutrition AG. The Swiss company recoversapproximately 2,200 tons of carbon dioxide peryear, using this latest ASCO plant technology. Here,CO2 out of exhaust gases of polluting combustionprocesses is recovered and reused profitably whichreduces the company’s annual CO2 emissions by10-15%. Furthermore, this recovered CO2 is thenused in their production and can be classified asgreen ingredient. HOCHDORF Swiss Nutrition AGis one of the Swiss market leaders in the develop-ment, manufacture and marketing of valuable foodand environmental protection has always been amajor concern to them. They found the right solu-tion with ASCO.

Green footprintNaturally, efficiency and high reliability are mostimportant requirements when it comes to an eco-nomic and competitive production. But the idea ofsustainability becomes more and more importantto companies when it comes to weigh the pros andcons of a capital investment. The trend is clearlymore and more towards CO2 recovery from alreadyexisting stack gas or natural sources, not leastbecause of the environmental benefits like areduced CO2 emission. Of course, economical fac-tors such as lower operating and production costs

and an independence of external CO2 suppliersplay a crucial role for companies as well. Pellegrinoadds: “Companies are becoming more and moreaware of the possibilities to recover CO2 from vari-ous sources rather than to produce it themselves –even in third world and emerging markets. Thisrethinking process is definitely an important stepin the right direction in order to effectively reduceCO2 emissions. Also, it is a fact that CO2 recoverytechnologies like ours would be able to preparemillion tons of environmental toxins every day andconsequently reuse the gas instead of expel it intothe atmosphere – this is a technological and envi-ronmental milestone.”

Tailored solutions for each situationThe question of how a beverage producer finds itsbest CO2 solution can’t be answered in one sen-tence. It depends on how much CO2 is needed inwhat time, on how the regional requirements forindustrial development, infrastructure and CO2

look like and if there is an energy-efficient way torecover the CO2. Also one’s independency plays acrucial role. Answers to such questions are thebasis for finding the individual CO2 solution.

ASCO has it allNo matter what the original source is, according toASCO’s credo ‘All about CO2’, customers benefitfrom having a one-stop provider of individual,complete CO2 solving. Finally, Pellegrino gives asign into ASCO’s years to come: “We will consis-tently continue the many new developments andaims high as usual. Especially in the field of CO2

recovery we are absolutely competitive todaywhich we are going to prove by implementing othermajor projects. We want to identify opportunitiesfor our customers so they truly consider an ownCO2 recovery onsite, even from sources with lowpurity such as stack gas or not yet common highpurity sources like biogas plants or waste incinera-tion. This approach is very important to us.”In any case, customers who trust in ASCO plants

invest in a reliable and efficient solution and profitfrom a reduction of the carbon footprint. n www.ascoco2.com

This ASCO plant in Belgian town of Ghent recovers and purifies the CO2 gas released duringthe ethanol fermentation process and converts it into a liquid.

6.8 MTPD CO2 Stack Gas Recovery Plant by ASCO.

“...Co2 recoverytechnologies likeours would beable to preparemillion tons ofenvironmentaltoxins every dayandconsequentlyreuse the gasinstead of expelit into theatmosphere –This is atechnologicalandenvironmentalmilestone.”

48 Soft Drinks International – February/March 2017FILLInG AnD PACKAGInG

PET complete water solution

Lightweighting,performance andhygiene

Success for producers bottling still andsparkling water requires a focus on output

and efficiency, combined with an uncompromis-ing commitment to food safety. By taking a holis-tic view of the production cycle, a fullyconnected line can be optimised through a com-bination of lightweight packaging, great efficien-cy and hygiene, always keeping the total cost ofownership (TCO) as low as possible.Water is a precious commodity. Increasing

urbanisation in developing countries – and theresulting need for regular access to drinkablewater, and the move away from sugary beveragesin more mature markets – has driven a growth indemand for bottled water around the world.Global sales climbed in volume by 6.7% between2014 and 2015 to reach 193 billion litres withstill water accounting for 86% of this total. Thematerial of choice in this growing market is PET,covering 86% of all projected bottled water pack-aging sales in 2016. With more than 40 years’ experience with com-

plete line solutions and the world’s largestinstalled base of Combi integrated blow-fill-capsystems, Sidel has helped producers to reach andexceed their targets, time after time."Smarter solutions and innovations are essen-

tial to meeting the needs of the rapidly expandingand ever-changing bottled water market. A com-

plete line approach recognises the roles thatlightweight and safe packaging, top qualityequipment, optimised line design, smart automa-tion and ongoing services all have to play inmeeting the market challenges. It offers produc-ers full control and transparency throughout thebottling process,” says Simone Pisani, CategoryMarketing Director Water at Sidel.

Value adding innovationsWith the aim of improving bottle strength andperformance while reducing costs and ensuringthe brand stands out on the shelves, Sidel scien-tists and in-house packaging designers work onmore than 250,000 new bottle concepts everyyear. At five packaging centres and four in-houseR&D laboratories around the world, they helpproducers to qualify and industrialise specificpackaging solutions that satisfy consumer needsand help to differentiate products on the shelf.Creating and evaluating bottle samples and per-forming many different laboratory tests, they takecare of the safety and quality of customers’ bever-ages, as well as of the best product’s performancethroughout the supply chain, and enhance theirvalue proposition to consumers. One of Sidel’s many recent innovations within

bottled water production is the development ofthe Sidel Rightweight bottle. This design reducesbottle weight and energy consumption duringproduction, while improving the container’s per-formance across the entire supply chain anddelivering a superior consumer experience. Theresulting 0.5 litre bottle weighs 35% less than theaverage commercial alternative, yet achieves32% greater top-load performance than the light-est commercial bottle, resulting in cost savings ofup to EUR 1.74 million per year .Sidel has also developed a new PET base for

still water. Sidel StarLite has a unique shape thatsignificantly increases base resistance and stabil-ity. Through this solution – which can even beapplied to existing lines – overall package weight

Smartersolutions andinnovations areessential tomeeting theneeds of therapidlyexpanding andever-changingbottled watermarket, saysSimone Pisani.

Soft Drinks International – February/March 2017 49PERFoRMAnCE AnD HYGIEnEical and functional qualities making them veryattractive to consumers and beneficial for bever-ages producers. The Sidel Matrix SL70 efficient roll-fed

labelling station delivers precise and controlledhandling and application for containers of anyshape. It is capable of outputs of up to 60,000 bot-tles per hour. With shorter changeover times forcontainers of different shapes and dimensions,this ergonomic and reliable system maximisesoperator safety, uptime and productivity byreducing maintenance time by 40%, whileenhancing sustainability as it uses up to 40% lesspower.

Flexible pack configurations, quickchangeovers and optimised transportationThe secondary packaging – the finished pack thatthe consumer sees at the point of sale – repre-sents a strong opportunity to reinforce brandrecognition and so needs to be appealing, durableand functional to catch attention. Carrying thelabelled bottles onto the secondary packagingprocess, Sidel’s smart conveyors can be automat-ically adjusted to handle different formats.Gently feeding the bottles to maintain consisten-cy and quality, the packers also protect them fromelements such as weather, pressure and tempera-ture change. To minimise overall costs, they alsooptimise the use of heat, glue, cartons and film.All Sidel’s packers ensure quick changeovers forflexible handling of multiple stock keeping units(SKUs).Sidel palletisers allow easy changeovers in

layer formation to organise the right number ofsingle bottles onto – for example – trays, dolliesor packs onto pallets. In this way they achievesmart pallet patterns of various sizes and formatsof bottles, in order to optimise efficiency duringtransportation and storage.

Maximum uptime and minimum TCO Once a line is up and running, Sidel Servicesoffers a tailored portfolio to help maintain, regainand even improve performance throughout theequipment’s lifetime. From customised mainte-nance, through to line improvement, to spareparts and logistics services, the company com-bines customer proximity with global experienceto shorten lead times and improve customers’efficiency. However, it is difficult to improve what is not

being measured. The market is looking for sys-tems with ‘built-in intelligence’ capable of trans-lating raw data into actionable information.Sidel’s Efficiency Improvement Tool (EIT) han-dles production issues to meet ongoing chal-lenges and also anticipates them through trendsand forecasts based on historical and multi-plantanalysis. “By taking a global view of the Overall

Equipment Effectiveness (OEE) and the entireworking life of a production line, as new tech-nologies and solutions are developed, Sidel offersexisting line owners options and upgrades, lineconversion and training services to ensure thatinstalled equipment does not get left behind,while strengthening operators’ skills. In this waythe company is always working to help producersoptimise operating costs and reach the lowestpossible TCO," adds Simone Pisani. n www.sidel.com

“By taking aglobal view ofthe overallEquipmentEffectiveness(oEE) and theentire workinglife of aproduction line,as newtechnologies andsolutions aredeveloped, Sideloffers existingline ownersoptions andupgrades, lineconversion andtraining servicesto ensure thatinstalledequipment doesnot get leftbehind...”

is lowered without affecting beverage quality.With StarLite, bottles for sparkling water can

also benefit from improved protection againststress-cracking, a similar reduction in base-weight and improved bottle performance.

Compact and reliable water solutionSidel’s fully integrated, hygienic and innovativesolutions – gained from extensive cooperationwith leading water brands – help producers tooptimise uptime and operating costs. The portfo-lio includes a range of modular equipment andcomponents, able to increase line efficiency andspeed while ensuring food safety and hygiene. The Sidel Matrix Combi, offering blowing, fill-

ing and capping processes in one machine, opti-mises the production line layout with a smallerfootprint. It efficiently combines the benefits ofthe Sidel Matrix blower with those of the SF100FM filler for still water or the SF300 FM filler forsparkling water. By eliminating intermediate con-veyors and reducing the volume of the produc-tion environment to be kept under control,hygiene and food safety are improved.Additionally, the Combi offers faster changeoverswith savings in power consumption, labour, rawmaterials, maintenance time and spare parts,lowering operating costs by up to 12%. Moreimportantly, Combi systems offer high perfor-mance with efficiency levels up to 4% better thanstandalone machines.

Integration of carbonating and filling processes

The Sidel Matrix Combi also features Sidel’sBlendfill configuration, combining carbonatorand filler in a single system for top qualitysparkling water. Utilising the Sidel MatrixCarbonator SM100 beverage tank as a shared tankwith the filler, the configuration avoids redun-dant pressure and level control functions, whilereducing consumption of CO2 as well as the foot-print of the equipment.

Optimised cleaning while saving resources Smart cleaning technology also reduces energyand chemical use by up to 70%. Sidel’s compactIntegrated Cleaning System (ICS) is a simple andhygienically designed solution that, combinedwith the filler skid, ensures quick preparation ofcleaning agents so that all equipment parts thatcome into contact with the water are effectivelycleaned.

Reduced waste for improved safety and hygiene

As many factors can affect the amount of productsplashing within a filling process – speed, bottleshape, neck dimensions, fill-level to name but afew – Sidel uses all its expertise and in-housesimulation tests to help producers overtake theissue. Virtual modelling and real-life testing helpavoid any splashing and maintain safety of thefilling environment, especially at very highspeeds.

Giving the final package a memorable look

Labelling is an essential factor to ensuring a prod-uct stands out on supermarket shelves. Roll-fedtechnology uses plastic labels, which have phys-


ProcessingDEVELoPMEnTS

anton Paar’s oxy 510 sensor unifies twodifferent measuring ranges in one sensor. tomeasure either in the wide range or in thetrace range requires only a quick exchangeof the sensor cap.

oxygen dissolved in beverages can reactwith certain components in beverages caus-ing changes in color and taste. Measuring thedissolved oxygen (Do) level during produc-tion ensures the product’s quality and helpsto minimise the potential of corrosion occur-ring in cans and storage containers. the oxy510 inline sensor measures dissolved oxygenin real-time and provides accurate, drift-freemeasurements throughout the entire pro-duction process.

the sensor enables accurate measure-ments in the trace range (0 ppb to 2000

oxygenious inline sensor

ppb) and in the wide range (0 ppm to 22.5ppm). Switching between the ranges is con-veniently done by simply exchanging thesensor cap. the sensor caps use toolmaster

in Europe, the market for juice and juicedrinks is highly competitive – beverage man-ufacturers try to differentiate themselvesfrom the competition with new products, tosecure market shares. ariana amecke-Moen-nighof, Product Manager at amecke: “theapple juices you find on supermarket shelvestoday are generally blends of juices from dif-ferent apple varieties.

“the ratio of ingredients depends onavailability. However, we believe unmixedpremium juices have potential – especially inmarkets that demand high standards forfood and beverages. that’s exactly wherewe’re placing our range of ‘MeinLieblingsapfel’ (My Favourite apple) products,which we’ve incorporated into our premiumassortment.”

in addition to its traditional apple juicerange, in Germany the company now alsohas the unmixed varieties Golden Delicious(‘velvety and balanced’), idared (‘powerful &original’) and cripps Pink (‘temptingly fruity’)on sales shelves. ariana amecke-Moennighof:“the conventional types are on sale, asusual, in 1-litre carton packs. For the ‘MeinLieblingsapfel’ range, we’ve opted for the

Filling flexibilityeases market entry

750 ml variant. Both these volumes can befilled on one and the same SiG combiblocfilling machine, which makes us very flexiblein production.”

a recent consumer survey by marketintelligence agency Mintel confirms thisapproach: in Germany, more than a quarterof respondents aged over 16 would buyjuices made from specific fruit varieties. asimilar picture emerged in France and Spain,where 23% of those polled are interested invariety-specific juice; in italy the figure is 21%and in Poland around 30%.

that is a good basic prerequisite for theMaspex Group in Poland. the company hasnow added apple juices made from the vari-eties antonowka, champion and Jonagold toits tymbark brand range. Dorota Liszka, cor-porate communication Manager at MaspexGroup: “For our new variety-specific, not-from-concentrate juices, we only use applevarieties that are popular with Polish con-sumers right now. antonowka is an old Rus-

sian apple variety – sweet and sour inflavour. the champion is full of flavour, and ischaracterised by a very low acid content. incomparison, the Jonagold has quite a subtle,delicately fruity taste. With this variety ofoptions on offer, each consumer can find thejuice he likes best.”

Juice from local, traditional apple varietiesin particular gives consumers the reassuringfeeling that they are buying natural, healthy,high-quality products with a transparent andtraceable source. norman Gierow, Head ofGlobal Product Management Market at SiGcombibloc: “For many consumers, trans-parency in respect of a product’s sourcereassures buyers, and is an indication of highquality. variety-specific juices with regionalprovenance are a very good example ofhow manufacturers can make use of thepotential associated with prevailing con-sumer values. the packaging can contributeto consumers identifying products as authen-tic and high quality.”

SIG Combibloc can offer flexibility for singlevariety premium juices.

technology and are automatically detectedby the sensor, which allows easy transfer ofall parameters to the sensor. this reduceshuman errors and allows easy cap exchange.the Statemaster feature of oxy 510 givesinformation about the current state of thesensor and the corresponding remaining ser-vice life of the sensor cap. Exchanging thesensor cap is therefore a predictable workstep that can be planned for scheduleddowntimes.

oxy 510 is designed to meet all require-ments of the EHEDG guideline. all seals ando-Rings are compliant with the FDa. it isquickly back to work after ciP and suitablefor hygienic applications in the beverage,pharmaceutical and water treatment indus-tries.

as the same technology is used in antonPaar’s process and laboratory equipment thedirect comparison of inline and offline mea-surements is easily possible and separate cal-culations to allow this comparison are nowobsolete. oxy 510 can be easily added toalready established anton Paar installations,evaluation units and data acquisition soft-ware without the need for additional equip-ment. Due to its robust and hygienic designthe sensor requires minimum maintenancethroughout its lifetime and helps to keepcosts and downtimes low.

To discuss advertising opportunitiesemail: [email protected]

or call +44 (0)1202 842222

Soft Drinks International – February/March 2017 51PRoCESSInG

WHEn the water jet coming from a rotaryjet head cleaning device hits the tank wall, itgenerates a force of impact (n). after impact,the jet spreads out and creates a cleaningfootprint with high wall sheer stress force(Pa). as the cleaning machine is rotating in a3D motion, the footprint is ‘moving’ aroundinside the tank in a predefined pattern andcleans the entire tank surface with high wallshear stress. the further away from theimpact point the less wall shear stress(mechanical action) is achieved.

traditional spray balls are static. this meansthe majority of the tank cleaning energycomes from water cascading down over thetank wall at low wall shear stress. this way ofcleaning requires large amounts of time,water and energy in order to compensate forthe poor cleaning performance.

Because of the unique design of alfa LavalRotary Jet Head, the first out of eight cleaningcycles is hitting the tank wall at an evenlydense cleaning pattern throughout the entiretank surface. the distance between the foot-print tracks is relatively wide, but if the prod-uct is easy to clean off (e.g. milk or syrup) it

Alfa Laval RotaryJet Head improvestank cleaning

only requires little wall shear stress to beremoved. this means the pre-rinse cleaning ofthe tank is done using only one cleaning cyclethus saving time, water and energy.

one cleaning cycle typically takes 1-3 min.and now that the product is effectivelyremoved from the tank wall, the jet will offsetthe second cleaning cycle and thereby min-imising the distances between the jets. Morecleaning cycles are needed for products thatare harder to clean.

compared to a static spray ball, the alfaLaval Rotary Jet Head is a higher initial invest-ment, but its low operating cost gives a shortpayback time – often less than one year.

tHE EHEDG magnetic filter recently intro-duced by Goudsmit Magnetics is speciallydesigned for the food industry. this hygienicfilter is suitable for ciP systems: the magnetcan be magnetically operated, without theneed to open the filter housing for cleaning.the filter is constructed of neodymiummagnets that provide more effective separa-tion of very small ferrous particles as smallas 15µ, weakly magnetic particles and eveniron dust from sticky substances such aschocolate, pastes, powders and fruit juices.the magnet has a maximum flux density of11,300 gauss at the bar and removes thespecified particles from both liquid and pow-dered products. the entire system is madeof grade 316 stainless steel, is smoothly fin-ished and is EHEDG certified.

cleaning of the magnet occurs automati-cally. When production is stopped the mag-net can be 'blown' out of the product flowso the flushing cycle can carry away the cap-tured ferritic particles.

this is done to prevent the captured par-ticles from entering the product again else-where in the process. after the flushing cycle

the magnet part is ready forthe complete ciP cycle. thehousing is constructed sothat no product remainsafter cleaning. the magnetic

filter is used in tubes and/or pipelines in thefood industry, where it performs deferrisa-tion of products conveyed under pressure.this way even the smallest iron particles canbe filtered out of sticky substances (choco-late, pastes, powders or fruit juices), whilethese particles are normally carried off againby the raw material flow. installation of ametal detector does not solve the ferroproblem, because it is not able to detect thesmaller metal particles.

the hygienic magnetic filter is available infive standard dimensions, has a standard pipeconnection and can also be delivered with aa manual cleaning option which allows oper-ators to easily separate the extractor andenclosed magnetic bars. this filter, however, isnot EHEDG certified.

Magnetic filterwith CIP cleaning

PEntaiR Südmo is again presenting anextensive range of stainless steel hygienicand aseptic valves and fittings, as well asselected associated products and services, atcFia 2017 in Rennes.

the focus this year will be on Südmo’sSvP FiLL valve range for hygienic and asepticprocesses. this valve features a unique actu-ator design that provides long operatingcycles, with cycle speeds up to four cyclesper second.

this makes the SvP FiLL well suited toproduct handling in filling machines and anyapplication that requires a high number ofcycles.

Pentair Südmo will also showcase the SDEconomic Double Seal valve, marketed as acost-effective alternative to liftable and bal-anced double-seat valves.

the valve offers high protection againstmixing through an innovative positioning ofthe seat seals. With the SD Economic Dou-ble Seal valve two incompatible media canbe separated in the pipelines without mixing.

Pentair has expanded recently through thepurchase of Union Engineering, whose head-quarters are at Fredericia in eastern Jutland,Denmark. this company specialises in sus-tainable technologies for capturing, recover-ing and purification of carbon dioxide.

this will extend the Pentair group’s exist-ing global offerings in carbon dioxide man-agement and recovering under the Haffmansbrand.

Daniel Stirpe, Pentair’s vice president forprocess technologies, says “reducing carbondioxide emissions and utilising renewableenergy sources are global challenges whichPentair addresses with its carbon dioxidecapture and reuse and biogas upgradingsolutions,.

“the addition of Union Engineering's solu-tions and services will provide customersgreater access to innovative solutions and awider and complimentary product portfolio.”

Südmo’s SVP FILL valve a CFIAhighlight

SVP FILL valves.

Send your news to: [email protected]

52 Soft Drinks International – February/March 2017DEVELoPMEnTS

Packaging

Send your news [email protected]

LoGoPLaStE – a leading global manufac-turer of rigid plastic packaging in the foodand beverage sectors – is benefiting fromSidel Services online. this new, user-friendlyweb interface maximises line uptime by pro-viding fast, easy and reliable online searchingfor Sidel original spare parts. the interfacealso gives customers a comprehensive onlineview of their existing Sidel equipment withaccess to technical documents and e-cata-logues.

Logoplaste, founded in 1976 and head-quartered in Portugal, has pioneered in-house manufacturing with its ‘through theWall’ concept. this approach involves supply-ing plastic packages ‘just-in-time’ from plantsinstalled directly in the sites of its clients,where the products are manufactured. in thisway, Logoplaste is fully integrated in the sup-ply chain process.

currently, the majority of the Logoplaste’sstretch blow moulding installed base com-prises Sidel blowers, as a proof of a winningbusiness relationship between the two com-panies begun in 1989. Before the implemen-tation of the Sidel Services online webinterface, the Logoplaste site or plant man-ager, maintenance manager and internal pro-curement personnel or buyers wouldmanage their spare parts following severalsteps: ask Sidel for the appropriate manuals,search for the correct identification codes ofspare parts, check if existing parts had beensuperseded by new components etc.

“today all fifteen Logoplaste plants in

Europe are already connected to Sidel Ser-vices online, with each plant having an aver-age of two or three users,” explained Diogocortez, industrial Buyer at Logoplaste. “ourdecision to adopt Sidel Services online ispart of the company’s strategy to embracethe digital revolution and the way it contin-ues to change business in depth. Given theamount of references for spare parts we arehandling in each region around the world –approximately 27,000 – the tool increasesthe potential of our plants so that theyoperate in a much more efficient way.”

“after a test-phase conducted at ourplants in Portugal and the UK, we havefound Sidel Services online to be a fasterand easier way to handle our spare partsneeds,” adds cortez. “our personnel cannow quickly consult online catalogues, whereavailable information is standardised, througheasy identification and selection of the rightparts from both drawings and parts lists.Streamlining the whole procedure and opti-mising resources, our spare parts handling asa result is simpler, faster and more efficient,”he continues.

available in six languages, Sidel Servicesonline provides Sidel customers with a fulloverview of their installed equipment with

real-time information on parts availabilityand price. With all relevant technical docu-mentation and detailed e-catalogues easilyaccessible through intuitive navigation forspare parts search and identification, it offersone-stop shopping for ordering and request-ing offers of original Sidel spare parts.

Pavel Shevchuk, Sidel’s Executive vicePresident of Services, explained: “While giv-ing a personalised online overview of cus-tomers’ equipment and details of spare partsthrough Sidel Services online, parts adminis-trators continue providing expert supportand technical assistance worldwide. the webinterface also features functionalities such asmaintenance and safety lists relevant to cus-tomers’ own particular equipment to ensuremaximum uptime and reduce unplanneddowntime.”

He concluded, “as an organisation, Sidelhas a lot of belief and ambition within digi-talisation of services and Sidel Servicesonline is already set to evolve and grow fur-ther over the coming months – to answer,and even exceed, our customers’ needs. Wefirmly believe that e-services will help us tocontinue to support our customers in ensur-ing great performance and productivityacross the whole lifetime of their line.”

Services online

A test-phase was conducted at Logoplaste’s plants in UK and Portugal (above).

a StUDy has found that nearly one third ofconsumers say they would switch from theirusual products to a brand that used Selig’sLift ‘n’ Peel range of induction seals,

the research saw customers given fourdifferent containers – two with Lift ‘n’ Peelliners and two with standard liners. Respon-dents preferred the Selig Lift ‘n’ Peel optionoverall and in each of five categories thatwere noted as the most important in pack-aging.

the categories that consumers are mostconcerned with are safety, freshness, leak-prevention, convenience and simple opening.in particular, convenience and ease ofremoval were the most attractive features of

the Lift ‘n’ Peel liners over traditional alterna-tives and 95% of participants who preferredthe Lift ‘n’ Peel said they would find it espe-cially useful if marketers indicated on exte-rior labels that their products incorporateLift ‘n’ Peel.

the Lift ‘n’ Peel range features an

ergonomic tab that ensures easy opening forall consumers, even those with limited dex-terity. the liners have been specifically engi-neered to provide a strong hermetic seal formaximum leak prevention and packageintegrity for both wet and dry products. Fur-thermore, they can be printed with a cus-tom logo or design for brand differentiationand require no additional processing orequipment beyond standard induction seal-ing machinery to include in packaging.

Darren Dodd, Marketing and ServiceDirector at Selig, said: “our Lift 'n' Peelinduction seal liners are constantly evolvingbut what they consistently provide is a guardagainst moisture and oxygen for optimumfreshness and extended shelf life, whileensuring complete producer and consumerconfidence that what is inside the containerwill not leak out and has been protectedagainst malicious tampering. We aredelighted this study confirms that our sealssignificantly enhance the customer experi-ence and help manufacturers using them toboost brand loyalty.”

Consumer appeal

Soft Drinks International – February/March 2017 53PACKAGInG

DEvELoPinG a new material – particularlyan environmentally friendly bioplastic forrigid container applications – was no easyfeat for Floreon, an early stage technicalcompany located in the UK that produces ahigh-performance specially formulated bio-plastic compound which is added to stan-dard bioplastic (PLa). Floreon’s goal was tocreate an innovative material with a sustain-able origin and a range of end-of-lifeoptions. in fact it took the company fouryears of research and development workand a Knowledge transfer Partnership withthe University of Sheffield, to come up withthis unique, environmentally, fully com-postable and high-performing bioplastic,explained Dr. andrew Gill, technical Directorfor Floreon, headquartered in the UK.

the company has produced about a halfmillion pounds of the material to date, andhas been actively putting in place globalpatents for the formulation with patentspending in the US and Japan. “We’re tryingto get this bioplastic into the market forrigid packaging applications and furtherdown the line for durable applications aswell,” stated Gill. “We started with 15-litrewater bottles primarily because these bottlescouldn’t be recycled because of their size.We didn’t know what customers were doingwith them. We’ve been trying to commer-cialise the technology in various applications,rigid packaging, trigger sprayers, water bot-tles, etc.”

Key to the success of the development ofthis new additive to mix with the PLa bio-plastic for rigid containers was a partnershipwith R&D/Leverage Europe to help with

PLA stretch blowinnovation

material testing to determine optimum pro-cessing and which applications would besuitable for the new material.

Gill explained that Floreon had workedon the development of the bioplastic mate-rial for its own purposes since 2011 in aneffort to make large bottles for water cool-ers. “the material had the performance butwe couldn’t make a large bottle with it,” saysGill. “the problem originally was the thick-ness of the preform. the first 15-litre bottlefailed because the preform was so thick andheavy that it required a lot of heat whichessentially caused the material to crystalliseusing a two-stage process.”

Floreon approached R&D/Leverage. “Wewere interested in pursuing this enquiry topromote our commitment to Green issues,and because our expertise in PEt and SingleStage injection Stretch Blow moulding appli-cations, which we felt would be optimum forthe Floreon material,” says alan tolley, Man-

aging Director. “our first reaction was oneof trepidation as we went into the unknown.With this in mind however, we chose asmaller cosmetic jar that in our opinionwould be the easiest product with which toget good results.”

R&D/Leverage set the project in its Prod-uct Solution Laboratory (PSL) using one ofthe company’s six injection stretch blow-moulding machines. technical service engi-neers and engineers from Floreon used theirexpertise to process the material withexcellent results. R&D/Leverage then uppedthe ante in the second trial, choosing amuch more difficult bottle with challengingcharacteristics – the R&D/Leverage propri-etary twist bottle.

“on this trial we ran the Floreon materialusing several different weights and preformwall thicknesses that we have for our twistbottle,” explained tolley.

Steve Gough, technical Manager forR&D/Leverage, comments: “We found thatthe Floreon resin provided a large processwindow with great results in terms of opti-mised material distribution and sharp cornerratio. the capability transferred through withconsistent good products produced from3mm to 8mm thick preforms.”

R&D/Leverage’s UK facility specialises inSingle Stage PEt blow moulded bottles. thecompany is considered one of the world’sleading solution provider to that market, andcan bring its expertise to PLa along withPEt, PP and Eastman’s triton materials.R&D/Leverage has the ability to offer prod-uct evaluation, tool design and manufacture,tool qualification as well as proving productviability in the company’s Product SolutionLaboratory.

“R&D/Leverage was an ideal partner tohelp us take our research and development,and turn it into reality,” stated Floreon’s Gill.

tHE latest addition to StarLite range of bot-tle bases ensures better performance of PEtbottles for carbonated soft drinks producedand distributed in extreme environmentalconditions.

this latest addition to the range isdesigned to offer a flexible solution for cSD,in all packaging sizes from 0.25 to 3 litres.additionally, it is applicable to the differentstandard levels of carbonation. it is specifi-cally designed for cSD bottles undergoingharsh conditions – for instance when pro-duced and distributed in the supply chain atvery high temperatures or in environmentswhich are particularly humid. the end resultis a PEt bottle that offers improved resis-tance in terms of stress cracking and creep-ing, as well as better stability throughout thesupply chain. it also avoids material wasteduring production and storage while offeringa good consumer experience and – impor-

Improved performance

tantly – not compromising on the safetystandards of the beverage inside.

the base has been designed to improveperformance in terms of resistance. its opti-mised geometry reinforces all the zoneswhich are more susceptible to stress crack-ing due to mechanical constraints. this avoidspotential breaking of the PEt bottle wallsand base which can be caused by interac-tions with fluids or chemicals during theconveying stage.

vincent Le Guen, vice President, Packaging

at Sidel said, “the Sidel StarLite tropical baseis already in production in far-eastern coun-tries by Sidel customers who have trialledthe base and achieved excellent perfor-mance results, including significant improve-ments in resistance to stress cracking.”

the improved bottle stability is achievedthrough the enhanced base standing surface.High surface contact of the base’s feetensures easy bottle transportation andsmooth conveying, an efficient solution foreven high-output lines. this prevents bottlesfalling when passing through machine inter-faces within the PEt bottling line and resultsin a higher production uptime. as Le Guenadded, “the new StarLite tropical base takesall the benefits of the original StarLite base,enlarging them to all producers of carbon-ated soft drinks. now, they can incorporatethe large and stable base in their containers’designs, to greatly improve bottle perfor-mance throughout the supply chain.”

Having an enhanced venting design, thenew Sidel StarLite tropical base moulds offeran optimised cooling capacity to furtherimprove bottle base performances.

54 Soft Drinks International – February/March 2017PACKAGInG

FinniSH beverage packaging maker Huh-tamäki oy has rolled-out a new ‘smart cup’.the new adtone single-use paper cupcomes with a digitilised connection that canalso be used as a for-purpose corporatepromotional tool.

the adtone offering has been developedby Huhtamäki’s Foodservice Europe-asia-oceania division. adtone is a single-usepaper cup that features a heat activatedthermochromic label and a QR code todeliver a unique digitalised connectionbetween companies and customers.

the adtone’s QR code is programmedwith a link to the company's website. Whena hot drink is poured into the adtone cup,the heat activates the thermochromic print-

Huhtamäki launches Adtonesmart cup

ing on the label, revealing the unique QRcode.

thermosensitive printing keeps the codehidden until usage, safeguarding the promo-tional content for the customer until pur-

chase of the beverage. By scanning the codewith a mobile device, the customer canaccess a promotional website and the asso-ciated digital content.

the adtone’s unique QR codes are con-trolled using patented digital data manage-ment software that converts the single-usehot beverage cup into a smart packagingdevice. the smart code management soft-ware is designed so that each promotioncode can only be used once. the adtone’sdigital content is changed after use.

according to timo tiilikainen, commer-cialization Director at Foodservice Europe-asia-oceania, Huhtamaki’s new digitalizedconnection makes the single-use paper cupthe ideal solution for smart device centeredpromotional campaigns as consumers “inter-act with a coffee cup for several minutes ata time and pay attention to what is printedon it”.

Using adtone, cafes and restaurants canrun a variety of campaigns from loyaltyrewards to prize winning promotions.

LinX Printing technologies is launching twolaser coders that will open up the benefitsof the technology to more companies andapplications. Key benefits of the new LinxcSL range are even faster printing speedsand greater versatility, making the codersideal for a wider variety of products, alongwith quicker and easier installation and set-up that help to make laser coding simplerand more accessible.

the Linx cSL10 (10 watt) and cSL30 (30watt) laser coders feature a new, more pow-erful processing board that is able to relaythe message from the control unit to themarking head more quickly, delivering higherspeeds. Equally important, the coder canhandle complex messages and graphics with-out any loss of quality, ideal for the require-ments of high speed packing and bottlinglines. Both models apply crisp codes ontomany different packaging materials includingcoated paper and card, plastic, glass, rubber,coated metal and anodised aluminium.

a new marking head has been introducedfor wide web applications, enabling thecoders to code across multiple lines usingjust a single laser where previously twomachines would have been required. anarea of up to 440mm x 600mm can becoded – ideal for applications such as flexi-ble sheet for lids.

in addition, a wider range of markingheads and positions mean that the Linxlasers offer over 20,000 standard configura-tions, and can therefore be tailored to theprecise requirements of each coding applica-tion. this unique feature makes the LinxcSL10 and cSL30 the most versatile lasercoders available. tailoring the laser applica-tion to the customer’s precise requirementsmeans optimal use is made of the laser sys-tem, contributing to the lasers’ long tube life.

new laser coders

an increased choice of conduit lengths –3, 5 and new 10m sizes – together with anew more flexible conduit design, detachablemarking head, connectors and conduit, andquick disconnect umbilical cable, have madeinstallation of the coders easier, particularlywhere the lasers cannot be placed close tothe power supply or where space is limited.these same features speed up service timesand make it simpler to relocate themachines in the factory.

Both models can be specified in an iP65version, allowing the coder to operate inharsh, wet and dusty environments such asfrozen, dairy, beverage, chemicals and con-struction.

Both the Linx cSL10 and Linx cSL30retain the proven features of Linx laser tech-nology including a highly efficient operatingsystem that delivers one of the longest tubelives on the market – around 45,000 hours

– and its unique visicode function for pro-ducing unsurpassed high quality codes onglass and PEt while reducing energy usageby up to 50%. an enhanced version of itsLinxvision operating system allows for fastand simple set-up that minimises errors.

“With our new laser models, we aredelivering a significant improvement in per-formance while also widening the appeal ofthe technology to companies who mightpreviously have considered it too complex,”explains Matt Eastham, Laser Business Man-ager, Linx Printing technologies.

“the Linx cSL10 and cSL30 combineproven Linx reliability with flexibility andease of use, all of which simplify the processof owning and operating a laser coder. andwith our many years’ experience of lasertechnology and a large global installed base,we can help companies find the ideal solu-tion tailored to their individual needs.”

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EnvironmentGREEn ISSuES

WitH news of falling recycling rates, theimportance of understanding and engagingthe public remains a high priority to improv-ing plastic packaging recycling levels.

Research carried out by the UK nationalplastics recycling initiative Pledge 4 Plastics hasdelivered the latest insight into consumer atti-tudes and behaviour towards plastics packag-ing recycling. this new research usedface-to-face surveys to complement onlineresearch to give a fuller, more detailed viewto shape communications to achieve maxi-mum impact in the drive to increase recyclingrates.

When asked why people don’t alwaysrecycle their plastics, the most frequently citedbarrier was uncertainty about which plasticscan and can’t be recycled (34%), which wasthe same top answer in a Pledge 4 Plasticsconsumer study in 2014. this points to theimportance of local authorities being able tocollect consistent materials and engaging con-sumers in effective communication pro-grammes about what should be recycled, butit also points to maximising the use ofschemes that are working effectively.

the on Pack Recycling Label (oPRL)scheme delivers a simple and consistent recy-cling message on both retailer and brandpackaging to help consumers recycle more.the need for the oPRL is clear and ongoing,with the online and face-to-face surveys bothfinding the label is used often and remains astrong and well known consumer message.

the face-to-face survey found 79% ofrespondents use oPRL, with almost half ofthe respondents referring to the label often,and 67% found the label very useful. theresults of the online survey were similar, with

65% stating they use oPRL, either very often,fairly often or occasionally. comparisons withthe Pledge 4 Plastics consumer study in 2014show a moderate increase in the proportionwho say that they use oPRL ‘very often’ –from 19% in 2014 to 24%.

among the consumers who currently useoRPL, almost one in three (32%) use it fre-quently for most items. the other two thirds,by contrast, use it in particular situations – forexample when they have multi-material pack-aging or if the item is not one that they havehad before.

other key barriers to consumer recyclinginclude 16% not worrying about the oddthing here or there as they feel they doenough recycling, and 14% not wanting torinse packaging in the house.

When asking consumers how acceptableor unacceptable they find how plastics weredealt with by their Local authority, the Pledge4 Plastics consumer study in 2014 found overseven in ten considered burning plastics forenergy as an acceptable option, with less thanhalf considering sending plastics to be recy-cled in other countries as acceptable.

in 2016, although there was far less accep-tance of burning plastics for energy (53%online and 45% in the face-to-face survey), itwas still considered more acceptable thansending it to other countries (45% and 39%respectively). Given that two thirds of UK col-

lected plastics packaging is recycled overseasthis is something that needs to be addressed.

there is a challenge in how to communi-cate and engage with consumers about sus-tainable activities in clear terms and with apractical call to action.

there was a high number of consumerswho had heard of sustainability and carbonoffsetting in both surveys, with a good pro-portion of these feeling able to explain theseterms to others.

However, over 90% of consumers in theonline survey hadn’t heard of the term circu-lar economy. With the increasing use of newterms like this, these need to be communi-cated effectively and embraced to build sus-tainable living and businesses of the future.

Steve Morgan, REcoUP technical Manager,commented: “although consumer viewschange over time confusion about what canand cannot be recycled is seemingly as preva-lent today as it was two years ago. this isreflected in the recent fall in the recyclingrate in the UK. the role of oPRL in reducingconsumers’ confusion can only be maximisedby consistent collection of materials irrespec-tive of where you live.”

Insight into plasticrecycling confusion

The report provides an overview of two pieces of consumer insight research undertaken byRECOUP in partnership with ICARO for Marks &Spencer and PlasticsEurope.

tHE European container glass industry haswelcomed the ambitious proposals that wereadopted by the European Parliament’s Envicommittee on the circular Economy Pack-age. the request for mandatory separate col-lection across all EU member states isparticularly important as it guarantees thehighest quality of recycled secondary rawmaterials for manufacturing. this is fundamen-tal for the container glass circular economymodel centered on the closed loop recyclingof glass waste to be re-used in new produc-tion.

“Focusing on quality of recycled material, in

particular for food contact materials, is moreimportant than setting targets, which arethere to channel investments in the rightdirection”, commented adeline Farrelly, Secre-tary General of FEvE. “that is why we payparticular attention to separate collection andsafe and circular recycling, and we hope theEuropean Parliament will be strong in uphold-ing its position on this point in plenary”.

this goes hand in hand with the strongposition of the Envi committee to focus thepackaging waste targets on recycling only, and

not combine them with preparation for re-use which would water down the recyclingambition by artificially boosting figures withbusiness-as-usual activities. However, the Euro-pean Parliament position remains ambiguouson re-use: “it already makes perfect businesssense to re-use packaging before it becomeswaste. But setting a flat re-use target for allpackaging without differentiation betweenconsumer packaging and business or trans-port packaging will not encourage any stepchanges on promoting re-use among con-sumers.

“the Envi committee has also sent mixedsignals by singling out bio-based packagingover other packaging materials. this fails toacknowledge that the circular economy isabout keeping resources productive withoutrequiring the input of new resources, whetherrenewable or not. Permanent materials whichcan be recycled several times do not need tobe renewed. Surely this legislation mustremain material neutral and focus on settingrules and principles on end of life for allmaterials to fulfil”, concluded Farrelly.

Ambitious thoughambiguous

Soft Drinks International – February/March 2017 57EnVIRonMEnT

new PlasticsEconomy initiativeRPc bpi recycled products has joined thenew Plastics Economy, a three-year initiativeinvolving organisations across the plasticssupply chain, aimed at developing a globaland co-ordinated system for plastics packag-ing in line with circular economy principles.

the initiative is led by the EllenMacarthur Foundation in collaboration witha broad group of leading companies, cities,philanthropists, policymakers, academics, stu-dents, and nGos. the formal group com-prises approximately 40 par ticipants –including initial core partners amcor, thecoca-cola company, MaRS, Unilever andveolia – which are working together torethink and redesign the global plasticspackaging system.

the objective is to ensure a more co-ordinated approach linking together today’sincremental improvements and fragmentedinitiatives. this will help to create a sharedsense of direction among all organisations inthe plastics sector, encourage further inno-vation and help the plastics value chainachieve stronger economics and better envi-ronmental outcomes.

as Dame Ellen Macarthur, Founder ofthe Ellen Macarthur Foundation, explains,“the ultimate goal of the new PlasticsEconomy is to design a system where plas-tic packaging never becomes waste, and canre-enter the economy as either a valuable

biological or technical material.”Gerry McGarry, RPc bpi recycled prod-

ucts’ Managing Director, says the new Plas-tics Economy initiative will become animportant part of the group’s sustainabilityprogramme. “Everyone recognises theessential and valuable contribution that plas-tics have made to many different areas ofour daily lives,” he explains. “it is vital thatwe complement the materials’ acknowl-edged benefits with maximising the indus-try’s contribution to a more circulareconomy. the joint purpose and commit-ment of the many different organisations inthe new Plastics Economy initiative will bea key factor in achieving this.”

the new Plastics Economy has now pro-duced a second report, presenting the latestresearch findings and action plans, whichwas launched to business and governmentleaders at the World Economic Forumannual Meeting in Davos, Switzerland.

For more information on the new PlasticsEconomy, visit www.newplasticseconomy.org

REDUcE co2 emissions, promote the useof renewable resources, and thus counteractclimate change – these are three of SiGcombibloc’s current environmental and sus-tainability targets. now the manufacturer ofcarton packaging and filling machines hasannounced an important interim goal at thestart of 2017: from January onwards, all SiGcombibloc sites in Europe, South america,china and the asia-Pacific region are beingsupplied 100% with so-called ‘green electric-ity’. this electricity can be proven to comefrom renewable energy sources such aswind, sun, hydropower, biomass or biogas.

in Europe and america, renewable elec-tricity can be procured on the free market.in asia, SiG obtained green electricity fromlocal suppliers certified according to therecognised ‘GoldPower’ standard. thisincludes, for instance, biogas plants in thai-land, in which methane from wastewater isextracted and converted to electricity. inaddition to climate-friendly power genera-tion, the local population also benefits fromthe project, in the form of cleaner air,improved water quality, and employment andtraining opportunities.

“obtaining source-identified green elec-tricity in asia is a huge achievement, as thesecapacities are very scarce and up to nowhave been acquired almost exclusively bylarge multinationals,” says arnold Schuhwerk,who as Global category Manager is respon-sible for energy procurement at SiG com-bibloc. “We’re delighted to have reached thisgoal so quickly”.

Feasibility studies are currently being car-ried out at several of SiG combibloc’s sitesin asia to check whether building own solarpower plants are possible – from both theenvironmental and economical point of view.

SIG Combibloc switches production sites togreen electricity, including the packagingmaterials plant pictured above at Campo Largonear Curitiba, Brazil.

Sustainability goal achieved

Digital system forreverse vendingtoMRa collection Solutions has introduceda digital system for reverse vendingmachines (RvM) under the toMRa con-nect banner.

the toMRa group www.tomra.com hasmore than 75,000 installations in over 40markets, using RvMs that can identify thecan or bottle, give the appropriate refundand even compact the containers for easiertransportation. toMRa is based in asker,part of norway’s Greater oslo region.

the new digital product goes beyond thebin-approaching-full indicators which havepopularised smart waste collection. itincludes a points program, a touch screenconverting the system into a marketing por-tal, donation facility and an opportunity forretailers to print coupons on refundreceipts.

a smartphone app pushes real-time noti-fications to personnel when machinesrequire attention such as full bins, stops orlow printer paper and also gives step-by-step guidance on how to remedy the issue.

analytics pulls business intelligence frombig data. it shows queueing time, how wellthe machine was cleaned, recycling volumesfor different times of day (so sites providingthe machines, typically retailers, can planahead for busy periods) and more.

anti-fraud measures are also programmedinto the units.

toMRa connect www.tomraconnect.comis not toMRa's first foray into remote com-munication for its recycling returns machines.in the 1980s, toMRa used dial-up connec-tivity to transmit software and databases,plus download log files and statistics. the1990s saw the implementation of network-ing and iP.

it represents third-generation connectivity,which moves that infrastructure to the cloudand unites previous local offerings under oneumbrella.


Human ResourcesPEoPLE

APPOINTMENTSMocon, inc. has announced that MauriceJanssen has joined the company as its Seniorvice President of Global Sales and Market-ing.

Janssen brings more than 20 years ofworldwide sales and marketing experienceincluding analytical instruments and processcontrol solutions for food and beverageproducts. Based at the company’s headquar-ters in Minneapolis, he will be leading thecompany’s global sales and marketing teamsacross all of its operating segments.

Reto Graf has been appointed GeneralManager of corvaglia closures EschlikonaG, following the recent retirement ofFranco Bischof. Graf joined corvaglia in2013 and was previously Manager it & con-trolling. Bischof retains his position on theBoard of Directors of the corvaglia group.

incPEn – the industry council forresearch on Packaging and the Environmenthas appointed Paul Vanston as its cEo tosucceed Jane Bickerstaffe, whose retirementwas announced last year. Jane will formallyretire on19th May and in the meantime Paulwill serve as cEo-designate to ensure a

smooth handover and plan future activitieswith the incPEn membership.

in his previous roles within central andlocal government, Paul has worked closelywith incPEn, other industry bodies andleading retailers, and been involved in anumber of high-profile campaigns such as

Fresher for Longer, Pledge4Plastics and MetalMatters.

Lonza’s Board of Directors has announcedthe appointment of Fridtjof Helemann,chief Human Resources officer for Lonza,as a member of the Executive committee,responsible for human resources, communi-cations and environment, health and safety.

Helemann joined Lonza in 2016 and hashas 30 years of experience as an HR execu-tive leader in different industries and wasManaging Partner at oxford Leadershipprior to joining Lonza.

campden BRi has recruited a new headof regulatory affairs to support the ongoingexpansion of its labelling and regulatory sup-port services, and consolidate its expansionin international regulatory affairs. Klaudyna Terlicka will be responsible for

leading and growing campden BRi’s team ofregulatory advisors who provide support tothe company’s global client base. Klaudynabrings with her over fifteen years of experi-ence in the food and beverage industry.

Firmenich has appointed Boet Brinkgreveto the newly-created role of chief Supplychain officer, effective July 1st, 2017. He willcontinue to report directly to FirmenichcEo, Gilbert Ghostine as a member of thecompany’s Executive committee. also effec-tive July 1st, Olegario Monegal, currently vicePresident, creation, Development & innova-tion, Perfumery, will step into the role ofPresident, Firmenich china, succeeding BoetBrinkgreve.

Clockwise from top left: Maurice Janssen, RetoGraf, Klaudyna Terlicka and Paul Vanston.

coca-coLa European Partners (ccEP)has announced the return of its flagshipenterprise competition for the thirteenthyear running. the Real Business challenge,part of ccEP’s national education pro-gramme, is celebrating its most popular yearto date with over 1,000 schools enteringacross Great Britain.

this year’s competition will see studentsaged 13-15 put their business skills and cre-ativity to the test at 11 regional final events,running between 24th January and 10thFebruary.

teams will develop an awareness cam-paign to support the Special olympics GBnational Games held this summer inSheffield, designed to raise awareness andfunds for the charity through a series ofpractical challenges. ccEP volunteers will actas business advisors, mentoring the teamsand giving encouragement and professionaladvice, before they present their ideas to anindependent panel of judges from theworlds of business, charity and further edu-cation.

Winners of the regional finals will beawarded £1,000 for their school, as well as

Buddingentrepreneurs go head-to-head

individual vouchers worth £25 for each stu-dent on the team. From the 11 regionalwinning schools, the overall champions willbe announced on 14th March following adedicated judging day. as part of their prizethey will be invited to an employabilityworkshop at ccEP’s Head office inUxbridge, to further develop skills gainedduring the competition.

the Real Business challenge supportsccEP’s ongoing commitment to inspiringand educating young people by giving themthe opportunity to participate in hands-onactivities with real outcomes, all designed todevelop the skills needed for a competitiveedge in the job market. Regional winners willalso see their campaigns come to life in real-life advertising boards across their local areaslater this year.

Gina Solimeno, Education ProgrammeManager at coca-cola European Partners,said: “Here at ccEP, we’re committed tosupporting the education and developmentof young talent across Great Britain. theReal Business challenge has reached overhalf a million students across Great Britainto date, including some 100,000 this yearalone. We understand the importance oflearning through experience. it is our aimthat the range of hands-on activities studentsundertake throughout the challenges will

help educate, inspire and motivate them, aswell as give them valuable insights into theworld of work. We’re always impressed bythe skill and creativity on show from the stu-dents during the competition and the enthu-siasm they share with us in supportingSpecial olympics GB through their cam-paigns.”

Karen Wallin, cEo for Special olympicsGreat Britain, added: “Special olympics GB isthrilled to partner with coca-cola EuropeanPartners once again to further raise aware-ness and support for our charity and theforthcoming national Summer Games inSheffield through the Real Business chal-lenge. in less than 200 days, around 2,600Special olympics GB athletes with learningdisabilities will be in Sheffield to take part inour national games across 20 differentsports.

“it will be a celebration of sport, humanspirit and personal best achievement and wecan’t wait to see the projects that will beproduced by the young people who partici-pate in this brilliant initiative from coca-colaEuropean Partners. to have this platform andability to communicate Special olympicsGB’s movement and message to young peo-ple in schools across the UK through theReal Business challenge is always an excitingprospect for our whole organisation. We arealways inspired by the campaigns we seeand it is genuinely exciting to see what theschools create during this year’s challenge.”

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

In uencing GovernmentCommunicating with the Media

Promoting SustainablityEnhancing Skills

If you wish to receive further information about all the bene ts BSDA membership has to offer please call us on +44 (0)20 7405 0300 or

email [email protected].

60 Soft Drinks International – February/March 2017FRoM THE PAST

Legion of Honour.This award was announced by the

French Minister of Agriculture on 1stJanuary, 1967 and the citation referred toM. Allary's thirty-six years’ trade and mil-itary service.Jean Allary has been president of the

French Federation since 1958 and isknown to many British soft drinks manu-facturers as he has taken an active part inthe CESDA Conferences since the forma-tion of that organisation representing thesoft drinks associations of WesternEurope. He has been vice-president ofCESDA since 1960.Jean Allary has also been president of

UNESDA, the sister organisation ofCESDA which represents the soft drinksassociations of the EEC countries, since itsformation in 1958. In that capacity, he hasbeen largely responsible for the successwhich UNESDA has achieved in reachingagreement on proposed standards andlabelling of soft drinks in the CommonMarket.

Computer for Cantrell an CochraneCantrell and Cochrane (Southern) Ltd.have placed an order for an NCR Elliott4100 data processing system. The comput-er will be located at the firm's headquartersat Sunbury-on-Thames. It will initiallyprovide a comprehensive range of statisticsas a by-product of sales accounting. n

Sourced from the SDI archive

100 Years AgoFrom the Mineral Water Trade Journal ofFebruary 1917

50 Years AgoFrom the Soft Drinks Trade Journal ofFebruary 1967

Popularity of ginger ale – withwhiskyComment upon the popularity of “gingerale and whisky” during prohibited hours,was made at the adjourned licensing ses-sions at Liverpool.“It is remarkable,” said Mr. Cripps, a

local barrister, in objecting to the renewalof a public-house license, what a populardrink ginger ale and whisky is at presentduring prohibited hours. I know personal-ly that the colour of ginger ale is notaltered by the addition of some whisky.Ginger ale during prohibited hours is asuspicious thing in itself.”Mr. Madden, defending, concisely said:

“With regard to the popularity of gingerale, it should be remembered thatlicensees were not the only ones to betempted. Customers had such a thirst andsuch bad heads from the night before, thatthey could not wait for the opening hour.They would have their drink some way orother, and sometimes they would bringtheir whisky in with them, and put it into

the ginger ale without the knowledge ofthe licensee.”

The mineral water trade’s firstdramatistIn the last issue of The Journal we record-ed the advent of the first general from themineral water trade. We have now toreport the appearance of the first dramatic

author our trade has produced. The sol-dier, Brigadier-General James Burston, isan Australian. The dramatist is Sir ErnestCochrane, the head of the firm of Cantrell& Cochrane. The distinguished Irishbaronet has collaborated with Mr. MaxPemberton in producing a comedy of rac-ing life. Of course, Sir Ernest is deeplyinterested in the Turf.

Crown Cork Co. Ltd We are informed that Mr. Harold E.Manley, who has for some years represent-ed this company on the south coast and inthe west of England, has joined hisMajesty's navy at the call of duty. Thenumber of former employees of the firmnow serving their country is considerable,and the roll of honour on which theirnames are inscribed is quite an importantdocument. Notwithstanding the continuedcalls upon the staff of this company, therequirements of its customers are beingmet in the same prompt and efficient man-ner as hitherto.We also learn that Mr. S. Grant has been

entrusted with the representation of thedistrict formerly served by Mr. H. E.Manley, and we are sure he will prove aworthy successor to that gentleman, andsafeguard the interests of the clients in histerritory, until the cessation of the warallows him to again resume his activitiesin the interests of the company.

Coke’s new H.Q.Construction of the ninth home of theCoca-Cola Company in its 80-year of theninth history home is now underway.The new executive office building com-

plex will more than double the spaceavailable in the existing building.Included in the new complex will be

three units: a 12-storey office tower, a two-storey auditorium-cafeteria and a ware-house-parking garage.These facilities are being erected adja-

cent to the present executive offices andthe branch syrup plant in Atlanta, Georgia.The gleaming white tower will front onNorth Avenue.Start of construction of the new build-

ing marks another milestone in the historyof the Coca-Cola Company, which hasoccupied eight other buildings since thatday in 1886 when Dr. John Pemberton firstmade Coca-Cola in his laboratory inAtlanta. Larger and larger quarters havebeen required to meet the needs of theever-expanding company.

J. Paul Austin, president of the Coca-Cola Company, described the plannedbuilding complex as “very handsome –and completely functional.”“We look for significant operating effi-

ciency resulting from grouping our person-nel in a logical manner instead of havingthem spread all over Atlanta,” he said.Mr. Austin pointed out that the tremen-

dous growth of the company in recentyears had resulted in a substantial increasein the number of employees and the needfor additional facilities.Employees of the company in Atlanta

are now housed in half a dozen scatteredlocations.John C. Staton, vice president of the

company, who has coordinated planningfor the entire construction programme,pointed out that the new building and theexisting building will accommodateapproximately 1,500 employees. The esti-mated completion date for the new facili-ties is the second quarter of 1968.The new office tower building will con-

sist of nine typical floors, a lobby floor,mezzanine floor and a basement – with atotal of about 262,000 square feet.

Honour for Jean AllaryJean Allary, president of the FrenchNational Federation of Soft DrinksManufacturers, has been created aChevalier in the National Order of the

Soft Drinks International – February/March 2017 61EVEnTS

Events Diary4th – 10th InterpackMesse DusseldorfDusseldorfGermanywww.interpack.com

8th – 10th ISBT BevTechHilton DowntownTampaUSAwww.bevtech.org

9th – 11th Vitafoods EuropePalexpoGenevaSwitzerlandwww.vitafoods.eu.com

17th – 19th Food West AfricaLandmark CentreLagosNigeriawww.food-westafrica.com

17th – 19th SIAL ChinaSNIECShanghaiChinawww.sialchina.com

23rd – 26th Iran food + bevtecTehran International FairgroundsTehranIranwww.iran-foodbevtec.com

JUNEJUNE7th – 6th SIAL AseanWorld Trade Center MetroManilarPhillippineswww.sialasean.com

7th – 6th NutrEventLille Grand PalaisLilleFrancewww.nutrevent.com

12th – 14th Bridge2Food Sports & Active NutritionSummitNH Conference Centre LeeuwenhorstNoordwijkNetherlandswww.bridge2food.com

FRANCE

NETHERLANDS

PHILLIPPINES

IRAN

CHINA

USA

GERMANY

NIGERIA

SWITZERLAND

MARCHMARCH1st – 2nd Packaging InnovationsNECBirminghamUKwww.easyfairs.com

7th – 9th Dubai Drink Technology ExpoDubai World Trade CentreDubaiUAEwww.drinkexpo.ae

7th – 9th Alimentaria MexicoExpo GuadalajaraGuadalajaraMexicowww.alimentaria-mexico.com

19th – 22nd IFE/Pro2PacExcelLondonUKwww.ife.co.uk

28th – 30th Nigeria food + bev tecLandmark CentreLagosNigeriawww.agrofood-nigeria.com

28th IFU Technical WorkshopAyre Hotel – Astoria PalaceValenciaSpainwww.ifu-juice.com

APRILAPRIL4th – 6th ProFood TechMcCormick PlaceChicagoUSAwww.profoodtech.com

MAYMAY2nd – 4th SIAL CanadaEnercare CenterTorontoCanadawww.sialcanada.com

2nd – 6th MetPackMesse EssenEssenGermanywww.metpack.de

UK

UAE

MEXICO

UK

USA

NIGERIA

SPAIN

CANADA

GERMANY

FEBRUARYFEBRUARY2nd Petcore EuropeVLEVA Conference CentrelBrusselsBelgiumwww.petcore-europe.org

6th – 8th The Packaging ConferenceGrand Hyatt Tampa BayTampaUSAwww.thepackagingconference.com

8th – 9th The Packaging ConferenceCourtyard Berlin City CenterBerlinGermanywww.wplgroup.com/aci/event/sustain-able-packaging-conference-europe

15th – 16th Canadean Soft Drinks Strategy ConferenceTBABarcelonaSpainwww.arena-international.com

15th – 18th BiofachMesse NurembergNurembergGermanywww.biofach.de

26th – 1st MarGulfoodDubai World Trade CentreDubaiUAEwww.gulfood.com

28th – 2nd MarBeviale MoscowCrocus ExpoMoscowRussiawww.beviale-moscow.com

BELGIUM

USA

GERMANY

SPAIN

GERMANY

UAE

RUSSIA

Buyers’ Guide62 Soft Drinks International – February/March 2017

FRUIT JUICE CONCENTRATE AND EXTRACTS

The SDIBuyers’ Guide

To reach buyers around the world

email:advertising@

softdrinksinternational.com

Döhler GmbHRiedstraße 7-964295 DarmstadtGermanyPhone +49 (0)6151 306-0Fax +49 (0)6151 [email protected]

COLOURS

BEVERAGE INNOVATIONIntroducing The Colour

HouseThe place your

imagination can call home

+44 161 886 3345 ddwcolour.com

Contract Bottling

Closures COLOURS – CARAMEL

COLOURS – NATURAL

ESSENCE & FLAVOURS

Ingredients

Delivering Your Imagination. Colouring Foodstuffs & Natural Colours

Sensient Food Colors Germany GmbHGeesthachter Str. 101 - 10521502 GeesthachtTel. +49 (0) 4152-8000 0 | Fax -5479 [email protected]

Sales & Contract Filling EnquiriesTelephone: 0191 516 3300

Fax: 0191 5163317e-mail: [email protected]

www.contractbottlingltd.co.uk

A highly flexible and efficient production facility withthe capability of filling PET or glass products witha wide range of bottles and closure optionsavailable together with different packaging formats.We also extract water from our on-site ‘HadrianSpring’ bore hole, with capacity to supply over 60million bottles per year.

Kanegrade Ltd, Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF

United Kingdom

Tel: +44 (0)1438 742242Fax: +44 (0)1438 742311E-mail: [email protected]: www.kanegrade.com

Natural flavours for the food and beverage industry


United Kingdom


Natural colours for the food and beverage industry

Symrise AG

+49(0) 5531/[email protected]

ESSENCE & FLAVOURS

Join the Soft Drinks International LinkedIn group

Royal Tunbridge Wells Spring Water Ltd

Contract bottling facilities available Bottled at source from our Royal Spa town spring

Highly efficient bottling facility11L and 18.9L bottles filled

For more information please contact George on: 0845 6025690 or mobile: 07990 575881

Email: [email protected]

Flooring

Buyers’ GuideSoft Drinks International – February/March 2017 63

FRUIT JUICE BLENDS


We offer an extensive portfolio of naturalingredients with reliable delivery and excellenttechnical support.

• Citrus, soft and exotic fruit products

• Blending facilities, homogenisation and aseptic packaging

• Stock in the UK and Rotterdam

Ingredient Issues?

Cranes Farm Road, Basildon, Essex SS14 3GTTel: +44 (0)1268 244900Email: [email protected]

Gerald McDonald& Company Limited

Supplying quality ingredients since 1917

9 9 9 99 99 99 9

FRUIT JUICE CONCENTRATES Citrus, Tropical and Red

SPORTS DRINk INGREDIENTS


SWEETENERS – ASPARTAME

SWEETENERS

China’s leading manufacturer of ASPARTAME and SUCRALOSE

“Why not come direct?”Tel: +44 (0)1952 456 460Fax : +44 (0)1952 458 528E-mail : [email protected]

Website : www.niutang.com

Niutang UK Limited, Plaza 2, 5th Floor, Ironmasters Way, Telford, Shropshire, TF3 4NT

Quality . . . Integrity . . . Customer service

N

Welcome to our Business Unit Plantextrakt, one of the world’s leading manufacturers of: ■ Herbal & Fruit Extracts ■ Tea Extracts ■ Natural Tea Flavours

Plantextrakt GmbH & Co. KG | GermanyTel.: +49 9163 [email protected]

HERBAL EXTRACTS

BENEO-Palatinit GmbHPhone: +49 621 [email protected]

Palatinose™ The longer lasting energy

SWEETENERS – ISOMALTULOSE


United Kingdom


Largest international supplier of citrus, tropical and red fruits in juice

concentrates, purées, NFC, blends and organic. Aseptic bag in box or drums.

Immediate delivery from stock

We offer an extensive portfolio of naturalingredients with reliable delivery and excellenttechnical support.

• Citrus, soft and exotic fruit products

• Blending facilities, homogenisation and aseptic packaging

• Stock in the UK and Rotterdam

Ingredient Issues?

Cranes Farm Road, Basildon, Essex SS14 3GTTel: +44 (0)1268 244900Email: [email protected]

Gerald McDonald& Company Limited

Supplying quality ingredients since 1917

9 9 9 99 99 99 9FRUIT JUICE CONCENTRATE AND EXTRACTS FRUIT JUICE BLENDS

ADVERTISETo discuss advertising email: advertising@ softdrinksinternational.com

Download the SDI Media Pack fromwww.softdrinksinternational.com/advertise

Buyers’ Guide64 Soft Drinks International – February/March 2017

FOR SALE BOSCH STEAM BOILER 12,000 Kg/hour

With Saacke gaz burner FOR SALE

PET FILLING LINE FOR CARBONATED DRINKS 24,000 bph x 1.5 L !

From blow moulder to palletiser

Tel. (+33) 320 93 66 71 ! [email protected] ! www.wallart!equipment.com!

Plant & Machinery

FILTER SYSTEMS

Protecting qualityand taste for 50 years

To find out more please visitwww.parker.com/dhbeverage

idexx.com/bottledwatersd

IDEXX Water Microbiology

Tests for key water-quality indicators: Total coliforms/E. coli Enterococci HPC

Proven methods Millions of tests sold in over 75 countries

Protecting the quality and reputation of your bottled water

Pseudomonas aeruginosa

MICROBIOLOGICAL TESTING

FILLING SYSTEMS

64

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Documents

Soft Drinks€¦ · Carbonated soft drinks face a turbulent future and are under pressure to align with the clean label trend. ... DPRK (North Korea). It has for several years been