f i n d c h a n g e i n t h e s o f a

You only trust the people you are comfortable with. Sofa Communications

is built on that comfort and trust. We believe every client is a business partner.

That means we’ll always have your back. It’s our goal to help you feel at home

each time you meet with us. As our partner, you’ll have full access to all the

resources you need for a great brand image and marketing success.

This comfort and trust allows us to adopt your values as our own. Our partners often

say we are as committed to their business as they are. That’s because your passion,

vision, and even your questions or concerns are our priority. It is our utmost concern

that you feel completely comfortable approaching us for any reason.

The first step to comfort is recognition. The next few pages are devoted to introducing

our team so you can put a face to the names that you may often hear, but rarely see.

A B O U T S O FA C O M M U N I C AT I O N S

Jason’s desire to continually push the boundaries of creative marketing motivated him to start Sofa Communications with Tim McArthur in 2005. For over 20 years Jason has won awards for his work on anything from billboards, brochures and newspapers, to radio, television and magazines. That experience is a pillar in his leadership at Sofa Communications.

Jason is passionate about effective communication through design. He’s an expert in formatting and laying out promos for the best response. His hobby, collecting and restoring antiques, has trained Jason’s eye for classic quality and excellent design features.

J A S O N S A N D E R S O N C r e a t i v e D i r e c t o r / P a r t n e r

Jonathan knows what designs draw a response. He has over 12 years of design experience, endless days of pre-press wisdom shored up, and a solid business mind from 4 years as a freelance designer.

In 2002 he graduated at the top of his class from the International Academy of Design in Montreal. Then his advertising and design chops were honed when he spent 8 years with a direct mail advertising agency for non-profits. Some of those campaigns raised over $300,000. Jon’s extensive direct mail experience continued with 5 years as an Art Director where he led teams in creating direct response advertising and websites that were a joy to use.

J O N AT H A N B O U R G E O I S S e n i o r D e s i g n e r

Samantha is responsible for nearly all of the artwork for one of Sofa’s largest clients, a business that constantly requires updated materials, seasonal campaigns and design that works on a multitude of platforms. For 10 years Sam has excelled at taking large, complex campaigns and distilling them into visually striking and memorable designs that beautifully represent our partners.

A graduate of both Humber College’s Pre-Press Postgrad Program and Canadore College’s Graphic Design Program, Sam invested two and a half years working for a publication company in Toronto. With solid, big-city experience under her belt, Sam came back to the north to reinforce Sofa’s expertise. She’s bilingual, works fast (but is careful,) enjoys the outdoors and any chance to build friendships.

S A M A N T H A G O V I S G r a p h i c D e s i g n e r

The creative team is the heart of Sofa. Our value for comfort and openness starts here.

The office is open concept, allowing for a team effort to be invested in every aspect

of your project. It’s a relaxed atmosphere, yet the team is intent and focused.

Our designers are undeniably dedicated to their art. Each person has their own

unique style which allows you to work with designers that fit your brand identity.

You’re getting 100% originality that is refined through a team effort.

But your brand isn’t just about image. You want to function effectively in

digital realms. That’s where Sofa’s Web team comes in...

M E E T T H E C R E AT I V E T E A M

Although comfort is a priority between Sofa and our partners, it doesn’t mean we are

lax about our standard of excellence. Our web team is a sharp group whose vigilance

will keep you on the leading edge of the tech landscape.

In their hands, your brand gets meticulous attention to function as well as design.

You’ll have a great looking website and the whole user experience will win over your

visitors. Over 38 years of combined expertise is being invested into your project.

Of course, no marketing package is complete without being firmly rooted in

print media. Sofa’s roots are soaked in ink...

M E E T T H E W E B T E A M

Intentional and meticulous, Serge is dedicated to continuously learning. He is Sofa’s resident web guru for a reason. With every partnership, Serge contributes solutions that are forward thinking, yet still relevant to the identity of our partners.

Serge grew up in Mattawa, a small town east of North Bay. He went to Canadore College’s Computer Programmer Analyst program, then invested in his budding web-tech interest and earned a Diploma in Web Development from Peterborough’s Fleming College.

S E R G E G I N G R A S D i r e c t o r o f Te c h n o l o g y

What started out as selling and trading action figures over the Internet, Ben’s passion for all things technological led him through Canadore College’s Television and Video Production program and post diploma Interactive Multimedia course. His business sense has also stuck with him, completing the NECO Young Entrepreneur program, enhancing Ben’s business management skills. This fusion of tech and business prowess shines every time he comes to the table for our partners.

Information and the presentation of information, whether musically or visually, will always have Ben captivated. If he’s not at a computer, than he’s playing bass, blogging, reading, or keeping up with his Twitter feed.

B E N D I C k We b D e v e l o p e r

Complex web applications bring out Ryan’s dedication and thorough problem solving skills. His strength comes in making those complex applications practical for everyday use. This has been demonstrated in his participation in many large size projects where Ryan has built some of Ontario’s best known tourism sites.

Ryan developed his programming instincts in Canadore College, graduating from their Computer Programmer Analyst Program. In his spare time, Ryan unwinds by playing through his collection of old-school video games.

R yA N W H I T E We b P r o g r a m m e r

Printing is in Tim’s blood. He brings over 30 years of experience with him to the office every day. Tim helped start Sofa Communications with Jason Sanderson in 2005 and we rely on his direction and leadership daily.

His eye for detail makes certain that his beloved digital printer is producing exactly what our partners were looking for. The whole pre-press process is an art that Tim takes very seriously. The only other art-form he takes as serious is his golf swing.

T I M M C A R T H U R P r i n t S e rv i c e M a n a g e r / Pa r t n e r

Genevieve’s eye for design, formatting and colour correction ensures the quality of your printed material surpasses all other standards.

It’s not just her art and design background from Canadore College that we value, but her personal investment in graphics and typography as well. You know it’s not just a career when her artistic tendencies reach beyond the office. Along with art, Genevieve enjoys the outdoors and creating music to match her eclectic taste.

G E N E V I E V E L A C H A N C E P r e - P r e s s Te c h n i c i a n

As a partner, you get the benefit of digital elegance and traditional excellence.

Much of Sofa’s identity is rooted in our print capabilities. You have access to our

state-of-the-art digital printer, operated by a print team with a keen sense for the

details. Every printed piece is produced with the utmost care for your brand’s image.

Convenience and cost efficiency are a big deal too. We don’t have to pass your

designs off to a printer who may or may not produce the material you were

hoping for. Our partnership with you means we don’t rest until everything

we print is aligned with who you are.

M E E T T H E P R I N T T E A M

You’ll hear and see more of Nathan than anyone else at Sofa Communications.

You’re going to love it when he calls or drops by. Nathan has mastered the

Sofa ideals of being knowledgeable, open, insightful, and easy to approach.

We promise that the next time you see his name on your caller ID or in

your email inbox, you’ll smile involuntarily.

M E E T T H E A C C O U N T T E A M

Starting out in Toronto as the Manager of School Engagement for Me to We, Nathan assisted in organizing and promoting the annual “We Day” events across Canada. Being northern born, Nathan returned to North Bay and took on the role of Program Coordinator for the Near North Mobile Media Lab. He was also the Fundraising & Special Events Coordinator for the Capitol Centre where he led fundraising and sponsorship outreach efforts.

Originally from Timmins, Ontario, Nathan’s northern values for relationship are weathered into his personality. His experience as an account manager, partnership developer and program coordinator brings out Nathan’s passion for precise information and communication.

This passion was nurtured through his studies at Nipissing University and Canadore College. After earning an Honours Bachelor of Arts degree from Nipissing, Nathan studied advertising and marketing at Canadore. While at Canadore, Nathan organized the college’s “Orientation Week” programs and events as Student Life Coordinator for the Canadore Student Representative Council.

N AT H A N S N I D E R A c c o u n t M a n a g e r

Our partners ask for completely new brand identities, simple logo updates, website

overhauls, collateral for their sales people, promo materials for new campaigns, or to

even develop and design an entire new campaign for them.

No matter what, we deliver an effort and product that we can be proud of and that

you can be excited about. We have over 60 partners that are comfortable coming

back to us with each marketing need.

If you’re in a unique niche, that doesn’t scare us. Our partners hail from education,

transportation, health care, tourism, arts, mining, forestry and private sectors.

These samples of our work are from partners that are proud of their results and

wanted to show you Sofa’s capabilities. Let these examples inspire your imagination.

What could a partnership between you and Sofa produce?

V I E W O U R W O R k

North Bay Hydro needed a digital tool developed as well as promotional materials.

The campaign is called “Peaksaver Plus”.

The goal of the entire effort was to inspire our audience to be energy conscious and,

in return, save money on their hydro bill. As a result, North Bay Hydro was able

to meet energy quotas and milestones that they were hoping to attain.

N O R T H B Ay H y D R O

Northern Bone approached Sofa hoping to get an image and brand overhaul.

This is why we work so closely with our partners, because often they entrust

us with their whole identity.

It was our joy when Northern Bone came back to Sofa spectacularly pleased with the

image and brand we developed with them.

N O R T H E R N B O N E

Northern Living is a kitchen and bath design company out of Parry Sound

Ontario. They are also very dear partners of ours. We have had the privilege of

creating all their marketing material.

Norther Living is one of our longest standing partners and we always look

forward to their calls.

N O R T H E R N L I V I N G

Caisse Populaire is another partner that we have been lucky to serve many times over

in the past few years. We are proud of our french heritage and being a bilingual agency

is touted as much as possible.

Caisse Populaire was pleased when some of the campaigns we worked on together ran

longer than expected because they continued to produce outstanding results.

C A I S S E P O P U L A I R E

123 McIntyre Street W, North Bay, ON p1b 2y5

Telephone: 705.497.SOFA (7632)

Email: relax@sofacommunications.ca

Website: www.sofacommunications.ca

C O N TA C T S O FA C O M M U N I C AT I O N S

123 McIntyre St W

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123 McintYRe st W. noRth baY, on P1b 2Y5

t. 705.497.sofa (7632) e. Relax@sofacoMMunications.ca

W. WWW.sofacoMMunications.ca