soda popwith a cop

Execution Plan

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Table of Contents

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Our Soda Pop with a Cop program is very similar to Coffee with a Cop. Both programs bring police officers and the community members they serve together to discuss issues and learn more about each other. With all that is going on in the world, we found it important to provide an agenda-free, safe location for younger community members to interact with police officers.

This program encourages youth to build a relationship with law enforcement and see that the officers really are just normal people like the rest of us. During our events we provide the safe location, labor and staffing, beverages, and marketing.

Overview

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6-8 Weeks Before EventReach out to local Law Enforcement and gauge interest. More information available at mcdsjc .com/sodapopwithcopSet location, date and time agreed upon by Owner/Operator and Law Enforcement officials.Provide access to official Soda Pop with a Cop logos in necessary formatsInput information into flyer template and print

2 Weeks Before EventDisplay flyers in restaurant promoting eventDistribute flyers to community contactsPost about event on Social Media (see example posts below)Post about event on website

1 Week Before EventEdit and distribute press releasePost about event on Social Media (see example posts below)Check in with Law Enforcement

2 Days Before EventPost reminder on Social MediaPost event title/date/time on reader board

Day of EventPost reminder on Social MediaShare photos via Social Media and on website (be sure to obtain releases)

After EventSend thank you emails to participating Law Enforcement DepartmentsPost thank you on Social Media

Timeline

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Sample Flyer

soda pop with a cop

Wednesday, March 23 • 2:30pmMcDonald’s at 236 E . 11th Street

Tracy Police Department & McDonald’s of San Joaquin County Present

Come grab a FREE soda pop from our Freestyle™ machine and talk to some of the officers that protect and serve our community!

Editable Field

Editable Field

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FOR IMMEDIATE RELEASE

FOR MORE INFORMATIONTuleburginfo@tuleburg.co855.438.8853 McDonald’s® of [CO-OP OR LOCATION HERE] To Host Soda Pop with a Cop EventSoda Pop with a Cop invites the community and law enforcement to interact and build a relationship in the safety of a McDonald’s restaurant.

[CITY (DATE)] – McDonald’s locations in [CITY] will host Soda Pop with a Cop event on [DATE] in conjunction with local law enforcement officers. This event brings police officers and the community members they serve together to discuss community issues, learn more about each other and build relationships in an informal environment. All Soda Pop with a Cop attendees will receive a free small soda from the Coca-Cola Freestyle machine, courtesy of McDonald’s of [CO-OP OR LOCATION].

“[QUOTE BY OWNER/OPERATOR]” said [OWNER/OPERATOR], McDonald’s Owner/Operator in [CITY].

Area residents are invited to attend a Soda Pop with a Cop event on [DATE], at one of the following McDonald’s restaurants: [LIST LOCATIONS]

McDonald’s restaurants in [CITY] will continue to work with local law enforcement offices throughout the year to host additional Soda Pop with a Cop events to encourage stronger relationships between police officers and community members. For updated information, visit [WEBSITE].

ABOUT McDONALD’S OF [CO-OP OR LOCATION][BRIEF BACKGROUND] For more information, visit [WEBSITE] or follow us on [SOCIAL MEDIA PLATFORMS]

ABOUT MCDONALD’S USA

McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million guests every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Guests can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds, Instagram @mcdonalds, and Facebook www.facebook.com/mcdonalds.

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Prior to Event Press Release Template

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FOR IMMEDIATE RELEASE FOR MORE INFORMATIONTuleburginfo@tuleburg.co855.438.8853 McDonald’s® of [CO-OP OR LOCATION] Hosted Soda Pop with a Cop Event Soda Pop with a Cop invited the community and law enforcement to build relationships in the safety of a McDonald’s restaurant.

[CITY (DATE)] –

McDonald’s locations across [CITY] hosted Soda Pop with a Cop events on [DATE] in conjunction with local law enforcement officers. This event brought police officers and the community members they serve together to discuss community issues, learn more about each other and build relationships in an informal environment. All Soda Pop with a Cop attendees received a free small soda from the Coca-Cola Freestyle machine, courtesy of McDonald’s of [CO-OP].

“[QUOTE BY OWNER/OPERATOR]” said [OWNER/OPERATOR], McDonald’s Owner/Operator.

The successful Soda Pop with a Cop event was held on [DATE], at the following McDonald’s restaurant: [LIST RESTAURANTS]

McDonald’s restaurants in [CITY] will continue to work with local law enforcement offices throughout the year to host additional Soda Pop with a Cop events to encourage stronger relationships between police officers and community members. For updated information on the next Soda Pop with a Cop event visit [WEBSITE].

ABOUT McDONALD’S OF [CO-OP OR LOCATION][BRIEF DESCRIPTION] For more information, visit [WEBSITE] or follow us on [SOCIAL MEDIA PLATFORM & HANDLE].

ABOUT McDONALD’S USA McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million guests every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Guests can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds, Instagram @mcdonalds, and Facebook www.facebook.com/mcdonalds.

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Post-Event Press Release Template

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Sample Social Media Posts

For Promoting Event:

Facebook

Join us for Soda Pop with a Cop on [DATE], at our [LOCATION] restaurant! Sip on some soda while discussing community issues, learn more about each other, and build relationships in an informal environment. All Soda Pop with a Cop attendees will receive a free small soda [from the Coca-Cola Freestyle machine]*. Hope to see you there! http://mcdsjc.com/sodapopwithacop

Instagram

Join us for Soda Pop with a Cop on [DATE], at our [LOCATION] restaurant! Sip on some soda while discussing community issues, learn more about each other, and build relationships in an informal environment. All Soda Pop with a Cop attendees will receive a free small soda [from the Coca-Cola Freestyle machine]*. Hope to see you there! #sodapopwithacop

Twitter

Join us for “Soda Pop with a Cop” on [DATE]! http://mcdsjc.com/sodapopwithacop

*For restaurants without Freestyle machines, remove this bracketed section.

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Thank You Posts for After Event:

Facebook

Soda Pop with a Cop was a success! Attendees enjoyed a free soda and were able to interact with local [LIST OR TAG LAW ENFORCEMENT DEPT. PAGE HERE] in a casual, relaxed environment. Check out photos from the event in our latest photo album!

Instagram

Soda Pop with a Cop was a success! Attendees enjoyed a free soda and were able to interact with local [LIST OR TAG LAW ENFORCEMENT DEPT. PAGE HERE] in a casual, relaxed environment. Check out photos from the event on our Facebook page! #sodapopwithacop

Twitter

Soda Pop with a Cop was a success! Check out photos from the event on our Facebook page! [LINK]

Sample Social Media Posts

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Tips for Success

Communication

• In the past, Soda Pop with a Cop events have been coupled with a local speaker. They cover a variety of topics, from human trafficking to gang violence. In the event that you would like to include this at your event, we recommend reaching out to the local District Attorney. Please keep in mind that your audience should be high school age or older. This will affect promotions.

• ‘Like’ the Facebook page and/or Twitter account for your local Law Enforcement department. Ensure the department posts about the event. Note: In some cases when featuring speakers covering certain more mature topics such as human trafficking or gang violence the event should only be promoted to community partners such as schools, local businesses, etc.

• Encourage guests to tweet or post about the event - include appropriate McDonald’s social media accounts in tweet/post

Day of Event

• Previous events have not required additional staffing. It is recommended that the restaurant Owner/Operator and/or Supervisor be in attendance in the dining room during the event to interact with police officers and guests.

• A member of law enforcement should stand near the entryway and welcome guests into the restaurant. Open the door, welcome the guest to McDonald’s and ask if they would like a free soda and the opportunity to meet with a local officer.

• If available, position a member of law enforcement in the drive-thru window to present orders to guests.