Sociolinguistic analysis

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International Journal of Linguistics

ISSN 1948-54252012, Vol. 4, No. 4

www.macrothink.org/ijl581

A Discourse Analysis of the Use of Code Switching in

the Film Yellow Card

Clemenciana Mukenge

Department of Linguistics, University of Zimbabwe, Harare, Zimbabwe

E-mail: [email protected]

Advice Chimbarange (Corresponding author)

Department of Linguistics, University of Zimbabwe

P. O. Box MP 167, Mount Pleasant, Harare, Zimbabwe

Tel: 263-772-306-497/263-772-803-910 E-mail: [email protected]

Received: August 2, 2012 Accepted: August 31, 2012 Published: December 1, 2012

doi:10.5296/ijl.v4i4.2929 URL: http://dx.doi.org/10.5296/ijl.v4i4.2929

Abstract

This study analyzes the use of code switching as a communication strategy in the film Yellow

Card. The film Yellow Card deals with HIV and AIDS concerns and inevitable discusses

issues pertaining to sex and sexuality, which are unspeakable in the public domain. This

research reveals that code-switching is employed for the purposes of linguistic avoidance,

whenever there is need to avoid a direct reference to the words and phrases considered taboo.

It also occurs for intra-group identity where it functions as a communication technique for

aligning or alienating interlocutors depending on the situations. Code switching is also

employed to express concepts that can only be identified through a specific language and to

create humour in different speech situations. Also revealed is the fact that code-switching isintra-language, occurring within the same language (formal and informal English), and

inter-language, occurring between two languages (Shona and English). Critical Discourse

Analysis (Fairclough, 1995) was used as both a theoretical guide and a methodological thrust.

CDA views language as socially constituted and socially constituting. Data was gathered

using in-depth textual analysis of the language content of the film Yellow Card and was

presented in a descriptive manner. Data interpretation was carried out according to context of

use. This study concludes that code-switching is a complex phenomenon that expresses a

great deal more about the intentions and needs of the speaker or the writer. It is a crucial

communication tool which is significant in sociolinguistics.Keywords: Code switching, HIV and AIDS, Yellow Card


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1. Introduction

The film genre has been used extensively to campaign against HIV and AIDS in Africa. This

paper analyses the language used in the HIV and AIDS film Yellow Card. This Zimbabwean

film produced in 2000 discusses HIV and AIDS issues and code switching is one of the

strategies used to convey awareness and prevention messages. In this film, code switching

occurs within codes of the same language or between two different languages. HIV and AIDS

talk generally deals with the subject of sex; a topic that is taboo in most African societies.

Code switching plays a significant role in disguising topics that cannot be publicly addressed

as interlocutors switch from one code to another to avoid candid talk about sex issues. Hence,

language plays a crucial role in disseminating prevention messages as it embodies culture.

Messages need to be encoded in a language that is sensitive and appropriate for the audiences.

The objective of this study is to unravel how code switching is used as a communication

strategy to talk about sex related topics in the public domain. This paper attempts to answerthe following questions:

What is the communicative function of code switching? Which forms of code switching are employed?2. Theoretical Frame Work

The paper is guided by Critical Discourse Analysis (CDA) as its theoretical framework.

Rogers (2004) views CDA as both a theory and a method. CDA according to Fairclough

(1995) is a multidimensional method that views language use as socially constituted.

Fairclough is of the view that language influences society and society influences language in

turn.

3. Methodology

The paper utilizes the qualitative approach as its research design. The qualitative approach is

a multi-method in focus, involving an interpretative, naturalistic approach to its subject

matter (Denzin and Lincoln, 1994). This approach to research was found suitable for this

study as it permits the researcher to analyze language as it occurs, using multi-qualitative

methods to collect data. The sample of the study constitutes a video of the film Yellow Card.

This film was selected because of its pioneering status as one of the first HIV and AIDS filmsin Zimbabwe produced in 2000 and is a multi international award winner. The language used

to talk about HIV and AIDS in the initial campaign films tended to be discrete and implicit to

avoid direct reference to issues related to the disease. Thus, Yellow Card, a film mainly

composed of youthful characters, extensively employs code switching that includes a change

from formal English to slang within sentences when discussing HIV and AIDS issues. This

linguistic behavior is the focus of the study.

To collect data, this study relies on CDA method. This is a method of in-depth textual

analysis that allows the researchers to analyze the words and phrases used by the characters

in the chosen films within their specific contexts. Data is presented in a descriptive manner,describing the nature of language under study. It is from this data that the researchers deduced


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and conceptualized where and how code switching is used and to what effect in an

interpretative manner. Interpretations where based on the context of language use. Thus, CDA

is used as a vital theory in analyzing and interpreting data.

4. Literature Review

Code-switching is a well-known trait in the speech pattern of the average bilingual in any

human society the world over including Zimbabwe. Most Zimbabweans either speak Shona

and English or Ndebele and English. Thus, there is bound to be code switching determined by

the context of language use. Several scholars have attempted to define code-switching.

Hymes (1974) defines it as a common term for alternative use of two or more languages,

varieties of a language or even speech styles. Bokamba (1989) views it as the mixing of

words, phrases and sentences from two distinct grammatical systems across sentence

boundaries within the same speech event.

According to Hoffman (1991), code switching is the situation in which two languages are

used in the same utterance and Myers-Scotton (1993) defines it as a process in which there

are alterations of linguistic varieties within the same speech act. Thus, a code refers to a

variety within the same language and the entire system of a language. In this study, a code

will be taken to mean a variety of language (e.g. slang or colloquial within Shona and English)

and a language such as Shona and English languages used in Yellow Card.

Code switching can be viewed from a grammatical perspective, as well as from a

sociolinguistic perspective (Van Dulm, 2007). Grammatically, there are three types of code

switches. Hoffmann (1991) asserts that code switches can occur within sentences,

(intrasentential code switching); between sentences, (intersentential) or at an extrasentential

level which involves a situation in which a bilingual attaches a tag from one language to an

utterance in another language. From a sociolinguistic perspective, there are two types of code

switching, namely metaphorical and situational code switching (Van Dulm, 2007). According

to Van Dulm, metaphorical code switching refers to the process in which a bilingual speaker

changes codes because of the change in what is being talked about. In contrast to

metaphorical code switching, situational code switching refers to the process in which a

bilingual person often switches from one code to another depending on whom that person is

talking to. (Van Dulm).

Code switching has both positive and negative effects on comprehension. According to Mati

(2004), code switching between an African language and English enriches both the colloquial

and the standard varieties of the receiving language. Code switching is also an identity

marker. It consciously evokes a sense of cultural identity and unity; hence it is used as a

direct and undeniable assertion of bilingual identity (Mahootian 2005). Code switching can

be used to emphasize a point which the speaker feels could not be adequately asserted in one

language or variety. Fishman (1972) notes that code switching may be related to class where

speakers use a certain language with particular classes of speakers on particular occasions

and topics.

According to Macnamara and Kushnir (in Heredia and Altribba et al. 2001: 165) one of the


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problems which arise out of code switching is that it is a time-consuming process which

involves a bilingual switching from the grammar of one language or variety to another.

Grosjean (1995) points out that another problem with code switching lies in the fact that if the

code switched words are less frequently used in day to day speech they may be unintelligible

to the monolinguals of that speech community. Auer (2009) supports this contention when he

argues that words which are frequently used in the linguistic environment are preferred to

those which are not. Grosjean (1995) further argues that various sources of knowledge such

as the listeners knowledge of the world and the rules of the language also affect the

recognition of words or codes. Thus, code switching as a linguistic style is either detrimental

in terms of expressiveness in speech or is a vital tool for comprehension, depending on the

situation.

There are various reasons why people code switch. Studies show that speakers may code

switch in order to accommodate the person they may be speaking to. Sometimes speakers

tend to adopt similar styles to reduce social distance. When this is done it reduces social

distance between the speakers. Accommodation theorists argue that speakers use different

varieties of language to express solidarity with or social distance from their interlocutors

(Howard Giles et al, 1991). Le Page and Tabouret-Keller (1985) also posits that speakers may

code switch as an act of identity marker where speakers seek to align themselves with, or

distance themselves from, certain social groups. In other situations speakers adopt different

styles to emphasize their distinctiveness or increase their social distance. This however, may

be negatively evaluated by other speakers in communication events. This study analyses code

switching patterns under the context of HIV and AIDS messages.

5. Data Presentation

Code-switching in the studied film exists between varieties of the same language (formal and

informal English) and between two languages (English and Shona). In the selected film, it

serves specific communicative functions which will be discussed later in this paper.

Code-switching in Yellow Card, occurs when the young generation discuss issues pertaining

to HIV and AIDS and sex and sexuality. In most instances, there is a sudden shift from formal

English to colloquial terms and phrases. When talking about womens buttocks, Skido and

Tiyane immediately switch to slang words and either say butt or bottom. Referring to the

act of sexual intercourse they resort to using the colloquial term pumping and sex in anotherinstance is indirectly termed it.

There is also use of code-switching when the young characters switch from plain language

into using complex speech such as idioms and sayings; metaphors and euphemisms.

Metaphors are mostly used to refer to women bodies, their beauty and love relationships

issues. The metaphor territory is a direct referent to a womans body and angel is a metaphor

of her beauty. The phrase my heart beats faster is used by Skido in place of being in love.

Examples of euphemisms used by characters to refer to sex and sex organs within sentences

include the following:

sleeping (referring to sex)


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bottom (buttocks)

wetting ones pants(act of urinating)

forced himself on me (raped me)

spell (STI-gonorrhea)

positive (having contracted HIV).

Seeing each other (having a sexual relationship)

He doesntknow know about girls yet. (He is not sexually active).

These euphemisms are thrown in as bits of speech in the conversation to replace the candid

language of sex. Sayings are used in place of lengthy explanations of sexual phenomena, such

as the following:

love at first sight.(fell in love instantly)

life is a lottery (Explaining the human fertilization process).

fangs of a girl and an appetite of a woman. (reference to sexual desire)

Code switching involving a complete shift from one language to another is also an aspect of

purposeful language use in the film Yellow Card.A case in point is when Tiyane pays Juliet a

visit at her posh home. The gardener and Tiyane shift between Shona and English. Tiyane

switches to Shona to establish rapport with the gardener and shifts to English to

accommodate Juliets mother.

Juliets mother: Whats going on down there Shadreck?

Gardener: Its a black boy Madam

Tinaye: Saka blaz Imbwa iri kupi. Inoruma? (Well brother, where is the dog? Does it

bite?)

Gardener: Inoruma ma bhoyi chete( It bites blacks only)

Tinaye: Saka ngeyi isingarume imi (Why doesnt it bite you )

Gardener: Yandi jairaka (It is used to me)

Juliets mother: Sorry no jobs here.

Tinaye: Can I see Juliet?

6. Discussions

Linguistic investigations into the field of code-switching claim that factors that bring about

the phenomenon of code-switching are numerous and extremely varied (Myers-Scotton

(1993), Hymes (1974), Hoffman (1991). In this study, one of the main communicative

functions of code switching as a style used in the studied film is linguistic avoidance.Linguistic avoidance is a response to stimulus that may be threatening to the speaker in a


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speech event. Janney (1999) defines linguistic avoidance as a

complex, systematic, pragmatic skill involving choices in different linguistic systems

(pronoun, determiner, person, aspect, modality, number, tense, voice, degree, negation

etc) that modify meanings at different levels of linguistic organization (word, phrase,clause, sentence, discourse.).

Since Yellow Cardfocuses on HIV and AIDS and sex issues, it is the contention of this study

that code switching is used when there is need to avoid directly referring to the words and

phrases believed to be taboo in the Zimbabwean society. For instance, as described above,

sex is referred to as sleeping around, or pumping and being sexually active is referred to

as seeing the opposite sex. In addition, the findings show that being HIV positive is referred

to as simple being positive. Openly talking about sex, illness or death and other misfortunes

that befall people may be met with disapproval by society. In general, the Zimbabwean

culture places restrictions on words and expressions which directly refer to these issues. Thus,a switch from ordinary language to euphemistic expressions within sentences or speech

events is done first of all to save the face of the listener as Mashiri et. al (2002) put it. It also

enables the speaker to avoid using explicit and offensive language in the face of the listening

audience. The acceptability of the campaign messages partly depends on their sensitivity

towards the values and norms of the target viewers. It is therefore paramount that culturally

sensitive language is used to ascertain a degree of public acceptance of these messages.

Linguistic avoidance is linked to the Politeness theory (Leech, 1983). According to Leech),

politeness refers to forms of behavior that humans adopt to maintain comity, or that create a

general atmosphere of harmony. The use of euphemism, according to Leechs theory is thus amaxim of negative politeness that seeks to avoid discord rather than seek concord.

Euphemism helps avoid those face threatening concepts that may cause discord in speech.

In some instances code-switching within the same language, as in the case of applying

colloquial words and phrases within sentences, occurs for intra-group identity between the

young characters. For instance, Tiyane and Skido largely use the slang words such as territory

(womans body), wetting my pants (urinating), pump (sex), etc as a way of identifying with

each other. Whilst adult discourse utilizes euphemisms derived from cultural experiences, the

youth use borrowed slang words and phrases to refer to and discuss HIV and AIDS and

related issues. Code-switching here functions as a method of aligning speakers with others inspecific situations, that is, defining oneself as a member of a group. The other possible

explanation could be that code switching is done to express concepts that can be culturally

identified through the appropriate language (Chung, 2006).

Colloquialism is a common linguistic behavior when it comes to young people in Zimbabwe.

Thus, in a broader perspective, the use of slang in Yellow Card is a way to draw and engage

the attention of young people in the larger society. Using their code assists in involving and

merging them into the discussion of relationships, pregnancy and safe sex that are handled in

the film. Their involvement and participation is crucial since they are the vulnerable and the

target group of the HIV and AIDS campaign messages. Code-switching isideal in this casebecause, whereas the attention of the youths may be drawn by the occasional use of an


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informal variety, that of the wider audience is maintained by the consistent use of the formal

code. In this way, the film appeals to a wider audience consisting of both the young and the

elderly.

Code-switching from formal to slang or urban lingual is also employed to create humor.Humor is meant to bring about comic relief through laughter to lessen the burden of the

intensity of the subject of HIV and AIDS that deals with intense issues such as illness and

death. As Lederer (1997: 5) quoted in Mashiri et. al. (2002: 231) rightly argues 'slang allows

us to break the ice and shift into a more casual and friendly gear'. For instance, when Skido,

says I love that one with a big bottom he creates a humorous effect. Bits of slang used in

the body of formal language serve the purpose of attracting the attention of the viewers by

means of hilarity, the idea being to laugh and learn. In the context of film, this approach

assumes the edutainment mode of communication that simultaneously entertains and educate.

It is a persuasive strategy to convince the people to listen, learn and maybe change their risky

sexual behaviors that might expose them to the deadly pandemic.

Code-switching from one language to another serves different communication purposes.

When used by two people it could be a way of claiming similar identity and as a tool for

establishing rapport between the interlocutors. In the cited example, the young man Tiyane

switches to Shona upon realizing that the gardener is black. In this scenario, Shona is used to

claim the same ethnic identity with the gardener, thus easing communication barriers between

the two. Initially there is tension between the two strangers but this is reduced when the two

switch to Shona. In a similar study of code switching involving Asian Americans Adriane-Lo

(1997) found that code switching was done to establish ethnic identity. Such incidents also

bring the language of the film closer to reality as it mirrors the same situation as it is found in

the society being represented. Although Tiyane speaks to Juliet and her mother in English, he

reverts to Shona when conversing with the gardener. Code switching in this sense serves two

different purposes; to accommodate an individual who is not competent in a certain language,

as in the case of the gardener who has a low English proficiency. It is also a linguistic tool

used to accommodate a wider Zimbabwean audience that speaks different languages which is

the target of this film.

7. Conclusion

In this study, code-switching involves speakers switching from one language to another, thatis, from English to Shona and vice versa. It also occurs from one variety of language to

another where speakers switch between formal and informal codes of English.

Code-switching occurs so as to effectively refer to and explain concepts that are difficult to

talk about using the formal code, to create humor, to accommodate or exclude individuals or

groups and to compensate for language deficiency in speech. Changing from one language or

variety to another takes many forms associated with the mood of the speaker, circumstances

of speech production or the interlocutors present. It can be argued, therefore, that

code-switching is a complex phenomenon which is able to express a great deal more about

the intentions and needs of the speaker and the writer.


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