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Society Roundtable March 30, 2016

Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

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Page 1: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Society  RoundtableMarch  30,  2016

Page 2: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Agenda  • Welcome  from  Jim  Smith• Establishing  Priorities• Scarlet,  Gray  and  Carmen  Levels

• Branding/Logo/Resources• New  Forms  &  Requirements• Finances  • Co-­Branded  Programming• Working  with  the  REO’s

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Page 3: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Welcome  – Jim  Smith

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• ‘91  OSU  Master’s  in  Sports  Management• World  Wrestling  Federation• OSU  Department  of  Athletics• Columbus  Crew• Atlanta  Falcons• 11th President/CEO

Page 4: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Establishing  Priorities

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Page 5: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Possible  Priority  Areas

• Engage  alumni  in  Cleveland  &  Cincinnati• Increase  scholarship  donations  by  5%• Increase  younger  alumni  #’s  as  members• Mentor  program  for  current  students• Increase  participation  at  events

• What  have  you  identified?

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Page 6: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Category  I  Programs

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Required Events Category I Category II Min.  2  Board  Meetings   Community  Service   up  to  $250   Social  Scholarship  Fundraising     Student  Recruitment/Student  Retention/  Summer  Send-­off   up  to  $250   Family  

  Networking   up  to  $500   Sports      -­-­-­  

Special  Interest  Events   up  to  $250      -­-­-­  

 

Arts   up  to  $250    Lifelong  Learning   up  to  $250  Diversity  Event     up  to  $250    

To  reach  club/society  Program  Responsibilities  levels,  a  variety  of  Category  I  events  is  required.  For  instance,  to  meet  Gray  tier,  three  different  types  of  Category  I  events  are  required,  out  of  the  seven.  When  hosting  a  series  of  the  same  type  of  event,  for  instance  a  networking  series,  the  entire  series  only  counts  as  one  type  of  Category  I  when  measuring  the  club/society  level.  All  clubs  must  hold  a  game  watch,  scholarship  fundraiser  and  at  least  two  board  meetings  on  an  annual  basis,  while  societies  must  complete  the  latter  two.  

 

Page 7: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

New  Requirements• Minimum  of  2  board  meetings• Scholarship  Fundraiser• Returned  attendance  sheet• Event  Evaluations• Membership  rosters• Board  all  in  compliance• 5  or  3  Category  I  events• Unlimited  number  of  Category  II  events

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Page 8: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Just  for  You!• Resources• Financial  Incentives• Scarlet  and  Gray

• Programming  money• 3x  a  year,  per  event• Board  meetings,  $50  – 10x  a  year

• Programming  Award  Money• Event  Registration

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Page 9: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Branding/Logo  Resources

Erin  Howell  – Regional  Support  Specialist

Nikia  Reveal  – Director,  Creative  Services

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Page 10: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

• Brand  Toolkits• Websites• Email• Print

Regional  Support

Page 11: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

TOOLKITS

Regional  Support

Page 12: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Business  Card  Template

Page 13: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Newsletter  Template

Page 14: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Postcard  Template

Page 15: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Flyer  &  Letterhead

Page 16: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Buckeye  Art

Page 17: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Logo  vs.  Graphic  vs.  Avatar

Page 18: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

WEBSITES

Regional  Support

Page 19: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Page 20: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Page 21: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

More  About  Websites• Appeal  Code  tracks  donations• Google  Analytics• Social  Media• Links  to  PayPal  or  Current  Use  Fund• FREE!

Regional  Support

Page 22: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

EMAIL

Regional  Support

Page 23: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Email• osu.edu email  address• BlackBaud Internet  Solutions  (BBIS)• Dynamic  lists• University-­wide  email  calendar

Regional  Support

Page 24: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Page 25: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

More  on  Email• HTML  code

Regional  Support

Page 26: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

PRINT

Regional  Support

Page 27: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Page 28: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Postcard  Templates

Page 29: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

REQUESTING  COMMUNICATION  

SUPPORT

Regional  Support

Page 30: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Log  in:  go.osu.edu/wmj

Page 31: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Request  a  New  Project

Page 32: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Choose  Web,  Email,  or  Print

Page 33: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Watch  the  progress

Page 34: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

COMMUNICATION  TIMELINE

Regional  Support

Page 35: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

6  weeks

New  Website

2  weeksEmail 6  

weeksPrint

Page 36: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

RESOURCES

Regional  Support

Page 37: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

The  Nutshell• Recently  redesigned• Effective  April  2016,  no  need  to  forward  to  your  board  officers!

Regional  Support

Page 38: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Groups.alumni.osu.edu

Page 39: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Ordering  gifts,  apparel,  swag

Page 40: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Regional  Support

Let’s  get  started!Regional  Support  Specialists

Erin  Howell  -­ Colleges  and  [email protected]  Russell  -­ Special  [email protected]  

Page 41: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Review  of  Reporting  Forms

• Post  Event  Reporting  Form• Attendee  Sign-­in  Sheet• Board  Roster  Form• Membership  Roster  Form• http://groups.alumni.osu.edu/symposium/• Wormamajig – To  find  CSC  request

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Page 42: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Finances  – Show  me  the  $• Current  Use  Fund  to  collect  dues• How  they  can  be  used• How  they  are  set  up• Restrictions  (minor)

• You  will  need  your  own  checking  account• OSUAA  programming  funds• Pre  Event  +  Audit  completion• Post  Event  reimbursement

• Forms

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Page 43: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Co-­Branded  Programming

• Partnering  with  OSUAA• Three  types  of  programs• Society  Sponsored• Society+OSUAASponsored• OSUAA  Sponsored

• Constituent  Programming  Staff

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Page 44: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Branded  Programming

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Page 45: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

More  Branded  Programming

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Page 46: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Programming  outside  of  Columbus

• Working  with  our  REO’s• Review  of  the  12  Metro  Areas• Sample  joint  programs

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Page 47: Society(Roundtable March(30 2016 - Ohio State University · 2016-04-01 · Agenda" • Welcome"fromJimSmith • Establishing"Priorities • Scarlet,"Grayand"Carmen"Levels • Branding/Logo/Resources

Discussion&Thank  you

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Craig  LittleDirector,  Alumni  [email protected]