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A Gilmer Institute of Learning PresentationA Gilmer Institute of Learning PresentationOriginal Content Provided by Kelly Roche, CGMP, CTAOriginal Content Provided by Kelly Roche, CGMP, CTA

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“I not only use the brains that I have, but

all that I can borrow.”President Woodrow Wilson

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Understand how and why CVBs exist Learn how to best utilize the wide range

of resources offered by CVBs to make your next meeting or event a success

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How many:

Meeting Planners

3rd Party/Meeting Management Firms

How many have ever used a CVB before?

How many haven’t? Why not?

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What is a CVB? Misperceptions and Common

Questions CVB Services 3rd Party Firms and CVBs What does a CVB need from

you? How Business Is Evaluated Open Forum

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An umbrella organization that sells to and services all types of travelers.

An information clearinghouse, convention management consultant and promotional/marketing body for the community.

A coordinating entity that brings together the interests of local government, trade and civic associations, and individual travel employment and enhancing the quality of life for its residents. suppliers to build outside visitor traffic to an area.

An economic development agent that assists in increasing an area’s income and

IN ENGLISH: Destination Marketing Organization

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We are the visitors’ and meeting professionals’ trusted partner - the heart,

soul and energy of our destination.We drive economic success and enhance the

quality of life in our communities. Our communities appreciate our contribution:

“The better the CVB, the better the experience.”

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Over 60% are independent, 501 (c) 6 organizations

25% are some form of government agency

More than 75% cite hotel/motel tax as their primary source of funding• Other sources include membership dues,

advertising revenues, grants, in-kind services.

• Note: Not all CVBs are membership organizations.

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• Sales – Conventions and Leisure/Tourism “City Wides” and Other Groups

• Services

• Public Relations/Communications

• Marketing/Advertising

• Administration

• Membership

• Housing

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CVB services cost money.

CVBs receive a kickback on meetings booked through them.

If you use an NSO, you don’t need a CVB.

I have/am a DMC, so I don’t need a CVB.

CVBs only help citywide conventions, not one or no hotel meetings.

CVBs will send your leads to their entire membership universe.

My host hotel/s can provide me with all the information and resources I need.

Only big cities have CVBs.

What else?

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How do you send information to hotels when you receive our RFP?

Can you help with things for our attendee guests to do?

What’s the difference between a CVB and a DMC?

How can I learn more about your destination? How can my attendees?

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Yours is not a very well known destination. What will you do to help me sell this to my boss/board/attendees?

I’ve booked a meeting at your hotel. Now what will you do for me?

My meeting is over. Why are you still asking questions about it?

Any others?

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Bureau process for a City Wide Sales

Service

Bureau process for a one-property booking Sales

Service

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Promotional materials

Printing and mailing service

Sponsorship assistance

Discount coupon program

Offsite event locations

Speaker assistance

• Customized attendee websites/mini-sites

• Customized city maps

• Pre-registration, name badges, lead retrieval

• On-site registration staffing

• Surveys

• What do you need?www.sgmp.org

Housing management Permits for parades, street closings, venue

access, etc. Official welcomes, presentations,

dignitaries Local educational opportunities Community service events for attendees Volunteer recruitment Local vendor referrals The “meeting planner’s meeting planner”,

and the “DMCs DMC”www.sgmp.org

Brochures and collateral to enhance attendee interest – including digital!

Imagery (including slides, digital images, video, logos) to use in your own promotional materials – complimentary!

Generate and distribute press releases and photo advisories to encourage attendance or recognize your meetings and events

Identify unique story angles to generate awareness either pre- or post-event

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Build in added value (and possibly added revenue potential) by building in pre- or post-event trips

Your CVB partner can work with you and nearby destination CVBs to create dynamic and entertaining pre- or post-trips

Examples: Pittsburgh Meeting: pre and post trips to Frank Lloyd

Wright’s Falling Water (Laurel Highlands) or Niagara Falls

Minneapolis Meeting: pre and post trips to Fargo ND or Minnesota’s North Shore or the Mississippi Valley

Irving Meeting: pre and post trips to Dallas or Fort Worth

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The same way we work with any client!!

CVB respects the client’s wishes in lead distribution, regardless of whether the client is an independent planner, a 3rd party housing firm or a staff planner

CVBs can work with National Sales Offices for the benefit of their local properties

CVBs will work with “preferred properties” at the client’s request

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How RFPs help Why Meeting Histories mean so much How identifying your “flexibility” points

can maximize value Alternate dates

Pattern options

Other “on site” revenue opportunities – F&B, etc.

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Does the business actually “fit” the space? What is the rooms:space ratio? Are there any F&B events on site? Does the business fit a “hole” on the calendar? Does it come at a “need” (valley) time or during

a peak?

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Is it flexible – can dates be shifted? Is it short-term or long-term business? Is it one-time only business? Does your company do a lot of business

with my company?

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What do you want from the CVBs you work with?

What do you wish we understood better about your business?

How and who do you want us to be? What do you wish we could do for you? What do you wish we’d stop doing?

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Thank you for attending today’s program! We hope you learned something new!

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