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Society for Marketing Advances 2008 Annual Conference
November 4 – 9, 2008
TradeWinds Island Grand Beach Resort St. Petersburg, Florida
Conference Theme Staying Ahead of Our Competitors: A Global Perspective
Program Chair and SMA President Elect: Mathew JosephSt Mary’s University
2008 Elsevier Distinguish Scholar Kay LemonAbout Kay Lemon
Katherine (Kay) Lemon holds the Accenture Professorship and is a Professor of Marketing in the Carroll School of Management. Professor Lemon’s main areas of research expertise are customer management, customer equity, and the dynamics of customer-firm relationships. Her research appears in leading marketing journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and the Journal of Service Research. .
Professor Lemon is the incoming editor for the Journal of Service Research effective June 2009. She also serves on the editorial boards of the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Relationship Marketing, and Service Business: an International Journal.
She has authored three books: Customer Equity Management: Marketing Strategy for Profitable Customer Relationships (with Rust and Narayandas), Wireless Rules: New Marketing Strategies for Customer Relation-ship Management Anytime, Anywhere (with Newell), and Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (with Rust and Zeithaml) which received the first annual American Marketing Association Foundation AMA-Berry Book Prize recognizing the top marketing work for innovative ideas and overall impact on marketing and related fields.
Professor Lemon serves on the Board of Directors of the American Marketing Association and also served on the Academic Council of the AMA. She is an Academic Fellow for the Center for Services Leadership, and serves on several industry advisory boards. She is a member of the Provost Advisory Council at Boston College. Professor Lemon received her Ph.D. from the University of California, Berkeley. She received a B.A. from Colorado College and an MBA from Wichita State University.
EMERALD MARKETING PRACTITIONER OF THE YEAR
About Lionel Sosa
Lionel Sosa is an independent marketing consultant, and nationally recognized portrait artist. He is the founder of Sosa, Bromley, Aguilar & Associates, now Bromley Communications, the largest Hispanic advertising agency in the U.S. He is an acknowledged expert in Hispanic consumer and voter behavior.
Lionel was named “One of the 25 most influential Hispanics in America” by Time Magazine in 2005 and is a member of the Texas Business Hall of Fame. He is the author of Think and Grow Rich, a Latino Choice published in 2006 by Random House, and The Americano Dream: How Latinos Can Achieve Success in Business and in Life, published in 1998 by Dutton and co-author of “El Vaquero Real- the Original American Cowboy” published by Bright Sky Press in 2008.
He has been media consultant for Presidents Ronald Reagan, George H. W. Bush, George W. Bush and is now co-chairman of the John McCain advertising committee. Sosa has served as media consultant in seven national presidential races.
Currently, Sosa serves on the board of directors of QuePasa.com, the largest bi-lingual online community in the country as well as SiTV, the leading 24/7 cable television channel in English targeted to Latinos. Lionel has served on the Board of Regents of The Texas A&M University System, the Board of Trustees for the University of the Incarnate Word, the Boards of Sesame Workshop, creators of Sesame Street, ACT (American College Testing) and PBS, the Public Broadcasting System. He chaired both the United Way of San Antonio and the San Antonio Symphony and was Executive Director for the grass roots foundation, Mexicans and Americans Thinking Together.
In the spring of 2001, Lionel was a Fellow at the Institute of Politics at Harvard University. He was awarded an honorary PHD in Humanities from the University of the Incarnate Word.
Society for Marketing Advances 2008 Annual ConferenceTradeWinds Island Grand Beach Resort
St. Petersburg, FloridaNovember 4-9, 2008
Program Chair: Mathew Joseph, St. Mary’s University
Tuesday, November 4, 7 to 9 p.m.Twentieth Annual SMA Doctoral Consortium Welcome Reception — Presidential Suite
WEDNESDAY, NOVEMBER 5, 2008
Wednesday, 8:30 a.m. to 5:30 p.m. Session 1.1 Twentieth Annual SMA Doctoral Consortium — Snowy Egret RoomSession Chairs: Brian Engelland, Mississippi State University
James S. Boles, Georgia State University
Wednesday, 8 a.m. to 5:30 p.m. Session 1.2 Ninth Annual Retail Strategy and Consumer Decision Research Seminar — Blue Heron Room Co-Chairs: Barry Babin, Louisiana Tech University
Jean-Charles Chebat, HEC Montréal Robert A. Robicheaux, University of Alabama at Birmingham
Wednesday, 9 a.m. to 5 p.m. Session 1.3 Society for Marketing Advances SEM Workshop (pre-registration required along with registration for SMA Conference) — Royal Tern Room Chair and Facilitators: Barry Babin, Louisiana Tech University
Joseph F. Hair, Jr. Kennesaw State University
Wednesday, 10 a.m. to 12 Noon SMA Officer Meeting — Compass RoomPresiding: Thomas L. Baker, Clemson University
Wednesday, 11:45 a.m. to 1:15 p.m. Doctoral Consortium Luncheon — Bird/Indian RoomRetail Symposium and SEM Seminar Luncheon Attendees — Bird/Indian Room
Wednesday, 1 to 5 p.m. Session 2.1 Society for Marketing Advances Case Teaching Symposium (pre-registration required along with registration for SMA Conference) — Banyan RoomFacilitators: Danny Butler, Auburn University
Danny Ballenger, Georgia State University James S. Boles, Georgia State University
Wednesday, 3 to 7 p.m. SMA Conference Registration and Exhibits — Joe Foyer/Sawgrass Room
Wednesday, 4 to 7 p.m. SMA Academic Placement Service —
Wednesday, 6 to 7:30 p.m. SMA Welcoming Reception Sponsored by Sherwin-Williams and SMA — Garden Courtyard
THURSDAY, NOVEMBER 6, 2008
Thursday, 8 a.m. to 5 p.m. SMA Conference Registration — Joe Foyer SMA Conference Exhibits — Sawgrass RoomSMA Academic Placement Service — Thursday, 8 a.m. to 5 p.m. 3.1 Session SCMID Symposium — Blue Heron Room Co-Chairs: Chad Autry, Texas Christian University
R. Glenn Richey, The University of Alabama Robert A. Robicheaux, University of Alabama at Birmingham
Thursday, 8:30 a.m. to 12 Noon 3.2 Session Twentieth Annual SMA Doctoral Consortium — Snowy Egret Room Session Chairs: James S. Boles, Georgia State University
Brian Engelland, Mississippi State University
Thursday, 8 to 9:30 a.m. 3.3 Session B2B Issues — Cirrus Room
Relationship Marketing Strategy: An Operant Resource PerspectiveSreedhar Madhuvaram, Cleveland State UniversityElad Granot, Cleveland State University
Applying Creativity in B2B Services: Lessons From a Qualitative Examination of Creative Business Managers (BEST PAPER)Elad Granot, Cleveland State University Thomas G. Brasher-Alejandro, University of Massachusetts Amherst Sreedhar Madhavaram, Cleveland State University
Use of Employment Contracts by Marketing Professionals Clifford M. Koen, Jr., University of New OrleansAberdeen Leila Borders, Kennesaw State UniversityWesley J. Johnston, Georgia State University
Session Chair: Wesley J. Johnson, Georgia State UniversityDiscussant: Harriette Bettis-Outland, University of West Florida
Thursday, 8 to 9:30 a.m. 3.4 Session Understanding Advertising and Consumers in Latin America — Glades Room
Who are the Venezuelan Poor People Like?: Venezuelan CEOs Point of View Silvana Dakduk, IESA, VenezuelaRaquel Puente, IESA, Venezuela
The Depiction of Older People in Chilean Magazine Advertising (BEST PAPER) Rodrigo Uribe, Universidad de ChileAlejandra Fuentes, Universidad de Chile
Why Do the Consumers Buy Piracy Products. The Music Consumers of CD’S in Lima, Peru Nancy Matos, Esan University, PeruVicenta Sierra, Escade, Barcelona
Session Chair: Enrique Manzur, The University of Chile, Santiago, ChileDiscussant: Sergio Olavarrieta, Universidad Diego Portales, Chile
Thursday, 8 to 9:30 a.m. 3.5 Session Strategy Related Issues — Jasmine Room
Using Service-Dominant Logic to Achieve a Sustainable Competitive Advantage (BEST PAPER)Allyn White, Mississippi State University Nicole Ponder, Mississippi State University
Returns Management Orientation: An Exploratory Model of Consumer Reverse Logistics PerceptionsRobert S. Moore, Mississippi State University Zachary Williams, Central Michigan University Melissa Moore, Mississippi State University
The Effectiveness of the Spokes-Character in Creating Brand EquityKatherine Chang, Manchester Business School
Session Chair: R. Zachary Finney, University of South Alabama Discussant: Robert D. Winsor, Loyola Marymount University
Thursday, 8 to 9:30 a.m. 3.6 Session Customer Related Issues — Palm Room
The Impact of Electronic Service Quality on Customer Satisfaction Over TimeJeroen J. L. Schepers, Eindhoven University of TechnologyTomas Falk, University of MannheimMaik Hammerschmidt, University of Mannheim
The Moderating Influence of Communal Versus Exchange Relationships on a Model of Customer Commitment in Services Mark Ligas, Fairfield University
The Effects of Authoritarianism on Satisfaction, Behavioral Intentions to Repurchase, and Third Party Complaining in Light of a Service FailureEdward Ramirez, Florida State UniversityStacey Robinson, Florida State UniversityStephanie Lawson, Florida State University
Session Chair: Brian Vander Schee, Aurora UniversityDiscussant: Mike Brady, Florida State University
Thursday, 8 to 9:30 a.m. 3.7 Session Global Issues — Banyan Room
Do Consumers’Environmental Attitudes Translate into Actions: A Five Nation Cross Cultural AnalysisGeorge Stone, North Carolina A&T State UniversityCameron Montgomery, Delta State UniversityJaphet Nkonge, North Carolina State University
Is Conjoint Analysis Subject to Equivalence Failure?F. Mark Case, Eastern Kentucky UniversityJennifer Pope, Grand Valley State University
The Impact of Corporate Brands on Pricing and Quality: A Study of Management Views in the Iranian Dairy IndustryAlireza Sheikh, Lulea University of Technology, SwedenMohammad Aghdasi, Tarbiat Modares University, IranDeon Nel, Lulea University of Technology, Sweden
The Factors that Influence Intent to Transgress Marketing LawAaron Gazley, Victoria UniversityAshish Sinha, Victoria UniversityMichel Rod, Victoria University
Session Chair: F. Mark Case, Eastern Kentucky UniversityDiscussant: John B. Ford, Old Dominion University
Thursday, 8 to 9:30 a.m. 3.8 Session Special Session on Advertising — Sabal Room
Social Media: A Discussion of Research and Pedagogical Issues Thomas L. Baker, Clemson UniversityTracey Meyer, University of North Carolina Wilmington
Thursday, 9:30 to 9:45 a.m. Coffee Break — Jac Foyer
Thursday, 9:45 to 11.15 a.m. 4.1 Session SCMID Symposium — Blue Heron Room Co-Chairs: Chad Autry, Texas Christian University
R. Glenn Richey, The University of Alabama Robert A. Robicheaux, University of Alabama at Birmingham
Thursday, 9:45 to 11.15 a.m. 4.2 Session Twentieth Annual SMA Doctoral Consortium — Snowy Egret Room Session Chairs: James S. Boles, Georgia State University
Brian Engelland, Mississippi State University
Thursday, 9:45 to 11:15 a.m. 4.3 Session Special Session on Pharmaceutical Marketing — Citrus Room
Medical Tourism – Opportunities and Challenges Avinandan Mukherjee, Montclair State UniversityYawei Wang, Montclair State UniversityVivek S. Natarajan, Lamar University
Challenges and Opportunities Facing the Pharmaceutical and Medical Device IndustriesBill Trombetta
Thursday, 9:45 to 11:15 a.m. 4.4 Session Advancing Marketing Ethics: Stakeholders and Issues — Glades RoomEthical Issues in Marketing: A Stakeholder ApproachGeorge M. Zinkhan, University of GeorgiaPlamen Peev, University of Georgia
Exploring the Ethicality of Using Religious Cues in AdvertisingWalter H. Henley, University of North AlabamaMelodie J. Philhours, Arkansas State UniversitySampath Kumar Ranganathan, University of Wisconsin-Green BayAlan J. Bush, University of Memphis
Ethical Perceptions of Instructors in Business SchoolsChristie R. Morgan, Jackson State UniversityPalaniappan Thiagarajan, Jackson State University
Session Chair: Christie R. Morgan, Jackson State UniversityDiscussant: O.C. Ferrell, University of New Mexico
Thursday, 9:45 to 11:15 a.m. 4.5 Session Measurement and Sample Size Issues — Jasmine Room
Revising the Mobile Phone Usability Questionnaire (MPUQ): An Item Response Theory Approach Young-Sam Ryu, Texas State University-San Marcos
Taewon Suh, Texas State University-San Marcos Hyun Seok Kim, Georgia Institute of Technology
Sample Size in Content Analysis of Advertising: The Case of Weekly News Magazines Rodrigo Uribe, University of Chile, Santiago, Chile Enrique Manzu, The University of Chile, Santiago, Chile
Psychometric Properties of Technology Readiness Index (TRI) Measure Ji Eun Park, Saint Louise University
Session Chair: Young Sam Ryu, Texas State University-San MarcosDiscussant: John B. Ford, Old Dominion University
Thursday, 9:45 to 11:15 a.m. 4.6 Session Sales Force Related Issues — Palm Room
Suggestions for Successfully Establishing a University Selling CenterC. David Shepherd, Georgia Southern UniversityJacqueline K. Eastman, Georgia Southern University
Aligning Internal and External Sales Force Cultures Earl D. Honeycutt, Elon UniversityJeff F. Tanner, Jr., Baylor UniversityRobert C. Erffmeyer, University of Wisconsin-Eau Claire
An Examination of the Antecedents of the Seven Facets of Salesperson Job Satisfaction Brian N. Rutherford, Purdue University G. Alexander Hamwi, Georgia State UniversityJames S. Boles, Georgia State UniversityLeeann G. Rutherford, Purdue University
Session Chair: James Lollar, Radford UniversityDiscussant: Brian N. Rutherford, Purdue University
Thursday, 9:45 to 11:15 a.m. 4.7 Session Current Issues Facing the Canadian Market — Banyan Room
An Exploratory Study of Cross-Border Shopping Behavior of Canadian ConsumersVivek Madupu, Missouri Western State University
The Impact of Canadian-U.S. Price Differences on Store ChoiceJane Dunnett, University of New Brunswick
Atlantic Canada’s Fish Processing Sector: An Illustration of Factors Rendering the Marketing Concept Obsolete?Reginald G. Sheppard, The University of New Brunswick
Session Chair: Walter H. Henley, University of North Alabama
Discussant: Kirby L. J. Shannahan, University of New Brunswick
Thursday, 9:45 to 11:15 a.m. 4.8 Session Competitive Paper Session: Assessment of and in the Marketing Classroom — Sabal Room
Closing the Loop: A Data-Driven Approach to Help Students Improve Communication SkillsKelly Price, East Tennessee State UniversityKaren Tarnoff, East Tennessee State University
Influence Tactics in the Classroom: Cross-Cultural Comparison of French and American Marketing StudentsFrank Pons, Université LavalStephen Standifird, University of San Diego Mehdi Mourali, University of Calgary
Professor Shopping Behavior of Business StudentsTarique M. Hossain, California State Polytechnic University
Session Chair: Elizabeth J. Wilson, Suffolk UniversityDiscussant: Karen C. Stone, Southern New Hampshire University
Thursday, 9:45 to 11.15 a.m. 4.9 Session Special Session: Forty Years after “Broadening the Concept of Marketing” . . . Has Marketing’s Generalizability Peaked? — Royal Tern Room
Charles S. Madden, Baylor UniversityJohn Burnett, Denver UniversityRichard W. Easley, Baylor UniversityWilliam M. Pride, Texas A&M UniversityDebbie Thorne, Texas State University
Thursday, 11:15 a.m. to 12:30 p.m. 5.1 Session Plenary Session: Elsevier Distinguish Scholar Presentation — PavilionSession Chair: Arch G. Woodside, Boston CollegeScholar: Kay Lemon, Boston College
Thursday, 12:30 to 1:30 p.m. Lunch on Your Own
Thursday, 1:30 to 3 p.m.6.1 Session SCMID Symposium — Blue Heron Room Co-Chairs: Chad Autry, Texas Christian University
R. Glenn Richey, The University of Alabama Robert A. Robicheaux, University of Alabama at Birmingham
Thursday, 1:30 to 3 p.m. 6.2 Session Twentieth Annual SMA Doctoral Consortium — Snowy Egret Room Session Chairs: James S. Boles, Georgia State University
Brian Engelland, Mississippi State University
Thursday, 1:30 to 3 p.m.6.3 Session AACSB Impact of Research Report — Palm RoomDan LeClair, Vice President & Chief Knowledge Officer, AACSB International
Thursday, 1:30 to 3 p.m.6.4 Session Meet the Editors — Citrus Room
Session Chair: Greg Marshall, Rollins College
Editors: “Journal of Marketing Theory and Practice”Editor: Greg W. Marshall, Rollins College
“Journal of Advertising”Editor: Ray Taylor (Associate Editor)
“Journal of Retailing”Editor: Jim Brown, West Virginia University
“Journal of Business Research”Editor: Arch G. Woodside, Boston College
“Marketing Science”Substitute for Editor: Robert Meyer, University of Miami
“Journal of Public Policy & Marketing”Editor: Ronald Paul Hill, Villanova University
“Journal of Marketing Research”Substitute for Editor: Kay Lemon, Boston College Thursday, 1:30 to 3 p.m.6.5 Session Doctoral Student Track — Glades Room
Does Advertising Repetition Really Matter? A Test of the Total Time HypothesisCong Li, University of North Carolina, Chapel Hill
The Antecedents and Effects of Web Site Content LocalizationGulfem C. Kutlu,Old Dominion University
Toward a Theory of Interactivity as a Predictor of Desirable Attitude Among Young Consumers: In the Context of Online Automobile ShowroomJuan Meng, The University of Alabama
Session Chair: Thomas L. Baker, Clemson UniversityDiscussant: Gary Simon, University of Tampa
Thursday, 1:30 to 3 p.m.6.6 Session Impulsive, Compulsive or Unethical? Consumer Behavior With Public Policy Implications — Sabal Room
“Traumaticalized” Consumers: Examining Marketing Stakeholder Responsibility in the Aftermath of Hurricane Katrina (BEST PAPER) Pamela A. Kennett-Hensel, University of New OrleansJulie Z. Sneath, University of South AlabamaRussell Lacey, University of New Orleans
We’d Rather Fight than Switch: Music Industry in a Time of Change Harlan E. Spotts, Western New England College
Sarrell Regional Dental Center: Health Care Success in an Unattractive MarketDavid W. Palmer, Jacksonville State University
Session Chair: Carol M. Megehee, Nicholls State University Discussant: David W. Palmer, Jacksonville State University
Thursday, 1:30 to 3 p.m.6.7 Session B2B Special Session — Jasmine Room
Design and B2B Marketing Gursel iLipinar, ESADE Business SchoolWesley J. Johnston, Georgia State UniversityGiulia Calabretta, ESADE Business SchoolIan D. Parkman, University of Oregon Oriol Iglesias, ESADE Business SchoolJordi Montaña, ESADE Business School
Thursday, 1:30 to 3 p.m.6.8 Session International Marketing Special Session – Cross-Cultural Issues in Marketing Research — Banyan Room
The Importance of Representative Sampling in International ResearchShawn T. Thelen, Hofstra University
To Beta, or Not to Beta: Collecting and Using Inferential Data inCross-Cultural ContextsF. Mark Case, Eastern Kentucky University
Scale Development Issues in Cross-Cultural Research: The Etic-EmicDebateJohn B. Ford, Old Dominion University
Session Chair: John B Ford, Old Dominion University
Thursday, 1:30 to 3 p.m.6.9 Session Tomorrow’s Marketing Leaders: Presentations from the Winners of the SMA Dissertation Proposal Competition — Royal Tern Room
Session Chair: Clifford D.Scott, University of Arkansas at Fort Smith
Presenters TBA at the SMA Annual Awards Luncheon Thursday, 3 to 3:30 p.m. Coffee Break — Jac Foyer
Thursday, 3:30 to 5 p.m.7.1 Session SCMID Symposium — Blue Heron Room Co-Chairs: Chad Autry, Texas Christian University
R. Glenn Richey, The University of Alabama Robert A. Robicheaux, University of Alabama at Birmingham
Thursday, 3:30 to 5 p.m. 7.2 Session Twentieth Annual SMA Doctoral Consortium — Snowy Egret Room Session Chairs: James S. Boles, Georgia State University
Brian Engelland, Mississippi State University
Thursday, 3:30 to 5 p.m.7.3 Session Houghton Mifflin Innovations in Teaching Competition Track — Banyan Room
Lingo Bingo: A Daily e-Learning ActivityKenneth Henderson, Morehead State University
Integrating Marketing Knowledge in the Branding and Packaging Course: AMarketing Brochure ProjectGeorgina Cracium, Loyola College in MarylandHope Bober Corrigan, Loyola College in Maryland
Connecting Students and Content in the Marketing ClassroomBrian A. Vander Schee, Aurora University
Coupons as Motivators in the ClassroomMargaret Mi, University of Mary Washington
Session Chair: John Branch, University Michigan
Thursday, 3:30 to 5 p.m.7.4 Session Special Session — Royal Tern Room
Current Issues in Marketing Doctoral EducationNicole Ponder, Mississippi State UniversitySharon Beatty, University of AlabamaMike Brady, Florida State UniversityDavid Hardesty, University of KentuckyDan Flint, University of Tennessee
Thursday, 3:30 to 5 p.m.7.5 Session JMTP Special Session — Glades Room
The Changing Nature of First-Mover Lead Time: A Twenty Year Study of New Product AnnouncementsMichael Poletti, University of North Carolina - PembrokeBrian Engelland, Mississippi State UniversityHoward Ling, University of North Carolina - Pembroke
Marketing of Technological Projects in Their Upstream Phase: A Modal ApproachClaude Chailan, ITESM, Campus Puebla, MexicoPatricia Braun, President, Aprim Consultant, Sophia – Antipolis, France
Super Bowl Advertising Effectiveness: Advertisers Experience Stock Price GainsChuck Tomkovick, University of Wisconsin-Eau ClaireRama Yelkur, University of Wisconsin-Eau ClaireDaniel Rozumalski, University of Wisconsin-Eau Claire
Does “Take Me Out to the Ballgame” Still Apply When the NBA Playoffs Arrive? An Analysis of MLB AttendanceJohn T. Drea, Western Illinois University
Session Chair: Michael J. Dorsch, Clemson UniversityDiscussant: Michael J. Dorsch, Clemson University
Thursday, 3:30 to 5 p.m.7.6 Session Pharmaceutical Sales Force Management — Jasmine Room
A Proposed Model for Key Success Factors for Sales Force Management Strategy during the Launch of Pharmaceutical Products in Sweden Stefan Fraenkel, Copenhagen Business School
The Need for Training in Nonverbal Communication and in Empathy for Pharmaceutical Sales Representatives: A Proposed Model for the Effectiveness of Pharmaceutical Sales Yam B. Limbu, New Mexico State University
Is Quick Adoption Really Better? A Study of the Sales Patterns of Pharmaceutical Products Susan Brudvig, Ball State University
Session Chair: Yam B. Limbu, New Mexico State UniversityDiscussant: Bill Trombetta, St. Joseph’s University
Thursday, 3:30 to 5 p.m.7.7 Session Mobile Communications and Marketing Communication — Palm Room
How to Craft Story Telling Ads in a Prevention-Promotion Focused AdNazgol Moshtaghi, University of South FloridaAli Besharat, University of South Florida
An Exploration into Consumer Attitudes towards Location Based Advertising Rajendran Sriamachandra Murthy, Southern Illinois University CarbondaleSiva K. Balasubramanian, Illinois Institute of TechnologyGordon C. Bruner, II, Southern Illinois University CarbondaleAnand Kumar, University of South Florida
Does Music in Advertising Enhance Online Dating? A Framework and an Exploratory Test of Music as a Synergistic Cue in Advertising David M. Baker, JP Music CorporationAshutosh Dixit, Cleveland State UniversityThomas W. Whipple, Cleveland State UniversityGeorge M. Zinkhan, University of Georgia
Session Chair: George M. Zinkhan, University of Georgia Discussant: R. Zachary Finney, University of South Alabama
Thursday, 3:30 to 5 p.m.7.8 Session Understanding How Antecedents and Extension Impact Consumer Behavior and Firm Performance — Citrus Room
Investigating Consumers’ Reasons for Boycott Participation: An Empirical Study Hans H. Bauer, University of Mannheim Carmen-Maria Albrecht, University of Mannheim Melchior D. Bryant, University of Mannheim
How Step-up vs. Step-down Extensions Impact a Firm’s Existing Category Market Share Ali Besharat, University of South Florida
Antecedents of Instant Message Usage among Teenagers: A Structural Equation Modeling Approach Monica A. Hodis, Southern Illinois University Siva K. Balasubramanian, Illinois Institute of Technology
Session Chair: Siva K. Balasubramanian Illinois Institute of Technology Discussant: Cynthia Rodriguez Cano, Georgia College & State University
Thursday, 3:30 to 5 p.m.7.9 Session Sherwin William Teaching Competition — Sabal Room
Bleeding Theory and Practice in the Classroom: Confession of a Lifetime LearnerSteven B. Castleberry, University of Minnesota Duluth
On Becoming a Transformational ProfessorRichard J. Lutz, University of Florida
No Good Teaching Goes Unpunished: The Inconvenience of Pedagogical ExcellenceRobert D. Winsor, Loyola-Marymount University
Judges: Danny Butler, Auburn UniversityDhruv Grewal, Babson College Bill Kehoe, University of VirginiaGreg Marshall, Rollins CollegePookie Sautter, New Mexico State University
Session Chair: Don Shelf, Auburn University Montgomery
Thursday, 6 to 7 p.m. Tropicana Fiesta Reception – Breck Deck North . Sponsored by St Mary’s University, San Antonio, Texas
FRIDAY, NOVEMBER 7, 2008
SMA Academic Placement Service 8 a.m. to 3 p.m.
Friday, 8 to 9:30 a.m.8.1 Session SMA/KAMS Symposium — Snowy Egret Room
Antecedents of Brand Equity and Purchase Intention in Fashion Industry: A Cross-Cultural Comparison in Asia and EuropeKyung Hoon Kim, Changwon National UniversityDong Hae Lee, Kaya UniversityGraham Hooley, Aston UniversityNick Lee, Aston UniversityHong Seob Jung, Changwon National UniversityByung Joo Jeon, Changwon National University
The Effect of Floor Texture on Consumer Behavior at the Point of SaleClaus Ebster, University of ViennaUdo Wagner, University of ViennaBarbara Geider, University of Vienna
Psychological Risk Reduction of Real Estate Investor and Reliability of its Investment Information: Antecedents and ConsequencesGyu-yeol Shim, Gumi CollegeSeung-hwan Lee, Gumi College
Yong-man Kim, Kyungnam UniversitySang-hyun Oh, Yeungnam University
Session Chair: Junyean Moon, Hanyang University
Friday, 8 to 9:30 a.m.8.2 Session Community, Love and Effect — Banyan Room
The Effects of Attachment on the Formation of Brand Community: The Moderating Role of Personality Wann-Yih Wu, National Cheng Kung University Meng-Kuan Lai, National Cheng Kung University Badri Munir Sukoco, National Cheng Kung University
Conceptualizing and Measuring Consumers’ Love towards their Brands Noel Albert, University of Grenoble (IAE-CERAG) and Westford Business School in GrenobleDwight R. Merunka, University Paul Cézanne Aix-Marseille III (IAE-CERAG) Pierre Valette-Florence, University of Grenoble (IAE-CERAG)
Consumer Rental Vehicle Choice: Price, Agent and Brand Effects Philip J. Trocchia, University of South Florida Thomas L. Ainscough, University of South Florida John R. Gum, University of South Florida
Session Chair: Noel Albert, University of Grenoble Discussant: Monica A. Hodis, Southern Illinois University
Friday, 8 to 9:30 a.m.8.3 Session B2B Issues — Citrus Room
Outsourcing of Services to Emerging Markets: A Framework and Implications Raj G. Javalgi, Cleveland State UniversityElad Granot, Cleveland State University
Exploring the Customer Equity Framework in a Demand Chain Environment Anthony K. Asare, Quinnipiac University Ereni Marcos, University of Massachusetts Amherst
How Does a Customer Relationship Management Approach Affect Customer Information Utilization? Minna Rollins, University of West GeorgiaWesley J. Johnston, Georgia State University
Session Chair: Wesley J. Johnson, Georgia State UniversityDiscussant: Kenneth Bernhard, Georgia State University
Friday, 8 to 9:30 a.m.8.4 Session Strategy Related Issues — Glades Room
Consumer-Based Measures of New Product Performance: A Study of the POA IndustryBing Xu, New Mexico State University
Firm Size as a Determinant of Innovation: Results from Patent Citation AnalysisDeepa Pillai, Southern Illinois University Carbondale Terry Clark, Southern Illinois University Carbondale
Made to Order at Mass Market Prices: The Mirage of Mass CustomizationRobert D. Winsor, Loyola Marymount University
Session Chair: Nicole Ponder, Mississippi State University Discussant: Jason E. Lueg, Mississippi State University
Friday, 8 to 9:30 a.m.8.5 Session Managing Human Capital in Service Organizations — Jasmine Room
The Role of Human Capital in Predicting InnovationGavin L. Fox, Florida State University
Frontline Service Employees and Coping Strategies: Which Coping Strategies Lead to Better Performance and More Smiles? Anita H. Whiting, Clayton State University
Familiarity vs. Expertise: How Consumer Knowledge Interacts with Perceived Variety and Control during Online Product Configuration Michael D. Giebelhausen, Florida State University
Session Chair: Michael D. Giebelhausen, Florida State UniversityDiscussant: Edward Ramirez, Florida State University
Friday, 8 to 9:30 a.m.8.6 Session Cultural and Generational Aspects of Marketing Ethics — Palm Room
The Effect of High Elaboration and Need for Cognition on Ethical Music Downloading Choices (BEST PAPER)Katherine O’Connell, University of ArkansasMolly R. Jensen, University of Arkansas
Comparing Responses to 14 Questionable Consumer Actions across 5 English-Speaking CountriesSam Fullerton, Eastern Michigan UniversityLarry Neale, Queensland University of Technology
Idolizing Sports Celebrities: A Gateway to Psychopathology?Michael R. Hyman, New Mexico State UniversityJeremy J. Sierra, Texas State University-San Marcos
Session Chair: Katherine O’Connell, University of ArkansasDiscussant: Linda Ferrell, University of New Mexico
Friday, 8 to 9:30 a.m.8.7 Session Managing Sales Force Performance — Sabal Room
The Effect of Long-Term Orientation on Sales Performance Subhra Chakrabarty, Mississippi State UniversityDiana T. Oubre, Grambling State UniversityGene Brown, University of Missouri-Kansas CityRobert E. Widing, II., Thunderbird
“The Impact of Perceived Organizational Support on Formal Sales Management Controls and Salesperson Performance” C. Shane Hunt, Arkansas State University
Antecedents and Consequences of Individual-Level Customer OrientationCeyhan Kilic, New York Institute of TechnologyTurkan Dursun, West Texas A&M University
Session Chair: Brian N. Rutherford. Purdue UniversityDiscussant: John B. Ford, Old Dominion University
Friday, 8 to 9:30 a.m.8.8 Session Meet the Editors — Royal Tern Room
Session Chair: A. Parasuraman, University of Miami
Editors:“Journal of Service Research”A. Parasuraman, University of Miami
“Journal of Marketing”Rajdeep Grewal, Pennsylvania State University
“Journal of Business & Industrial Marketing”Wesley J. Johnson
“Journal of the Academy of Marketing Science”Tomas Hult, Michigan State University
“Journal of International Business Studies”Daniel Bello, Georgia State University
“Journal of Pharmaceutical and Healthcare Marketing” Avinandan Mukherjee, Montclair State University
“Journal of Personal Selling and Sales Management”James S. Boles, Georgia State University
“Journal of the Global Academy of Marketing Science”Sang-Lin Han, Hangyang University
Friday, 9:30 to 9:45 a.m. Coffee Break — Jac Foyer
Friday, 9:45 to 11:15 a.m.9.1 Session Expectations, Self-Expression and Life Satisfaction — Snowy Egret Room
A Girl’s Best Friend: Engagement Rings, Expectations, and Consumer Behavior Elizabeth F. Purinton, Marist College
Body Modification and Self-Expression: An Investigation of College Students Cynthia Rodriguez Cano, Georgia College and State University Doreen Sams, Georgia College and State University
Consumer Shopping Styles and Life Satisfaction Joyce X. Zhou, Saint Louis University Jun Yu, University of Missouri-St Louis
Session Chair: Elizabeth F. Purinton, Marist College Discussant: Carmen-Maria Albrecht, University of Mannheim
Friday, 9:45 to 11:15 a.m.9.2 Session CRM Issue — Banyan Room
Strategic Versus Technological Dimensions of a CRM Orientation: Toward an Improved Understanding Leroy Robinson, Jr., University of Houston-Clear LakeHarriette Bettis-Outland, University of West Florida
The Role of Interpersonal Liking in Segmenting Existing Business RelationshipsIbrahim Abosag, The University of Manchester Peter Naude, The University of Manchester
Planning, Execution, & Consolidation: Factors Affecting Firm Success at Attaining Market Knowledge in Alliances R. Zachary Finney, University of South AlabamaJason E. Lueg, Mississippi State University
Session Chair: R. Zachary Finney, University of South AlabamaDiscussant: Wesley J. Johnson, Georgia State University
Friday, 9:45 to 11:15 a.m.9.3 Session Customer Relationship Management: Attracting and Retaining Customers in Service Industries — Citrus Room
Forever Orange: Houston Dynamo CaseBrittany Blum, San Antonio SPURSBrittney Darensburg, Sacramento Kings Matt Goodwin, Houston Rockets Caleb O’Flaherty, Eli Lilly and CompanyJeff F. Tanner, Jr., Baylor University
Women Building Better Communities: Is Junior League Passé? Carol M. Megehee, Nicholls State UniversityDeborah F. Spake, University of South Alabama
Product Design as an Intangible Asset: Knowledge Management and Competitive Advantage in New Product Development Ian D. Parkman, University of Oregon
Session Chair: Pamela A. Kennett-Hensel, University of New OrleansDiscussant: Concha Neeley, Central Michigan University
Friday, 9:45 to 11:15 a.m.9.4 Session Branding and Marketing Communications — Glades Room
Heritage Branding: The Ultimate Brand Relationship Management Marilyn L. Liebrenz-Himes, The George Washington UniversityHamed M. Shamma, The American University in CairoRobert F. Dyer, The George Washington University
Can Sponsors Go the Distance? The Role of Psychological Construal Level in Understanding Sponsorships Effectiveness Francois A. Carrillat, HEC MontréalRenaud Legoux, HEC Montréal
Session Chair: Marilyn L. Liebrenz-Himes, The George Washington UniversityDiscussant: Pia Albinsson, New Mexico State University
Friday, 9:45 to 11:15 a.m.9.5 Session Pharmaceutical Track — Jasmine Room
Some Factors Associated with Adoption of Personal Health Record Melinda Whetstone, Florida State University Ronald E. Goldsmith, Florida State University
Towards a Development of a Model to Identify Factors that Influence Obesity Jay Page, Mississippi State UniversityRobert S. Moore, Mississippi State University
Session Chair: Ronald E. Goldsmith, Florida State UniversityDiscussant: Susan Brudvig, Ball State University
Friday, 9:45 to 11:15 a.m.9.6 Session Tourism Track — Palm Room
The Power of Abstract Images in Tourism AdvertisingShane D. Smith, Kennesaw State University
The Audience of a Destination Organization e-Newsletter: Some Marketing CommentsChristine Petr, Rennes University, FranceAurelie Hess-Miglioretti, Rennes University, France
Session Chair: Alvin J. Williams, University of South AlabamaDiscussant: Arch G. Woodside, Boston College
Friday, 9:45 to 11:15 a.m. 9.7 Session Special Session on Education — Sabal Room
Mission-Driven Civic Engagement: Are They (Students and Clients) Sufficiently Engaged Yet? Karin Braunsberger, University of South Florida at St. PetersburgRichard O. Flamm, University of South Florida at St. Petersburg
Friday, 9:45 to 11:15 a.m.9.8 Session Houghton Mifflin Teaching Competition — Royal Tern Room
Taking a Stand: Using Ethics Debates in an IMC CourseDonald P. Roy, Middle Tennessee State University
Real World Experience, Virtual World Environment: The Design and Execution of Marketing Plans in Second LifeTracy L. Tuten, Longwood University
Acronym Island: Enhancing Market Student Performance Jane Lee Saber, Ryerson University
The Google Online Marketing Challenge: A Global Real-World Teaching andLearning ToolLarry Neale, Queensland University of TechnologyCharles Hofacker, Florida State UniversityLee Hunter, Google UKKaren Hudson, GoogleAna Isabel Canhoto, Henley Management College Jamie Murphy, University of Western Australia
Session Chair: John Branch, University Michigan
Friday, 9:45 to 11:15 a.m.9.9 Session JMTP Editorial Review Board Meeting — Blue Heron Room
Friday, 11:15 a.m. to 12:30 p.m.10.1 Session Plenary Session, AACSB Special Session on Assessment and Accreditation — Bird/Indian Room
Presenters: David Martin, La Salle UniversityKaren Tarnoff, East Tennessee State UniversityDan LeClair, Vice President, AACSB International
Friday, 12:30 to 2 p.m. Luncheon — Pavilion
Friday, 2 to 3:30 p.m.11.1 Session Business Meeting — Snowy Egret Room
Friday, 2 to 3:30 p.m.11.2 Session AACSB – Issues Facing Business Schools – Dean’s Panel — Sabal Room
Deans: Faye McIntyre, University of West GeorgiaGeralyn Franklin, University of South Florida at St PetersburrgDavid Martin, La Salle UniversityRobert Niebuhr, Florida Institute of TechnologyDan LeClair, VP, AACSB International
Friday, 2 to 3:30 p.m. 11.3 Session Country Image, Cross-Cultural Consumption and Counterfactual Thinking — Citrus Room
Reasons for Country Image Evaluation: A Study on China Image Janaina de Moura Engracia Giraldi, Universidade de São Paulo Marcos Cortez Campomar, Universidade de São Paulo Ana Akemi Ikeda, Universidade de São Paulo
Driving and Surviving: A Cross-Cultural Investigation of Truck Drivers’ Consumption Related Experiences in the United States and Vietnam Scott Rader, University of Tennessee Dan J. Flint, University of Tennessee
Food Consumption: How Counterfactual Thinking Influences Choice Khaled Aboulnasr, Florida Gulf Coast University Anu Sivaraman, University of Delaware
Session Chair: Ana Akemi Ikeda, Universidade de São Paulo Discussant: Carmen-Maria Albrecht, University of Mannheim
Friday, 2 to 3:30 p.m.11.4 Session Education Special Session — Glades Room
Teaching International Students Karen Stone, Southern New Hampshire UniversityJeannemarie Thorpe, Southern New Hampshire University
Friday, 2 to 3:30 p.m.11.5 Session Pharmaceutical Issues — Jasmine Room
The Effect of Direct Advertising to Consumers (DTC) in Pharmaceutical Drugs: Is there an Effect on Market Share? G.K. Kalyanaram, GK Associates
International Market Entry Strategy: Is there a Dominant Logic for Indian Pharmaceutical Firms? Avinandan Mukherjee, Montclair State University
Session Chair: G.K. Kalyanaram, GK AssociatesDiscussant: Stefan Fraenkel, Copenhagen Business School
Friday, 2 to 3:30 p.m.11.6 Session SMA/KAMS Symposium — Palm Room
Mediation and Moderation Models of Corporate Image Effects on Consumer Brand EvaluationsJunyean Moon, Hanyang University
Measuring the Effects of Marketing Smokeless Tobacco as a Harm Reduction Mechanism: Key Issues and Needed ResearchCharles R. Taylor, Villanova UniversityMichael L. Capella, Villanova University
The Relationships among Sports Fashion Brand Attributes, Customer Satisfaction and Customer EquityEunju Ko, Yonsei UniversityHyunju Lee, Yonsei UniversityEun Joo Park, Dong-A UniversityYoo Kyung Hwang, Yonsei University
Session Chair: Arch G. Woodside, Boston College
Friday, 2 to 3.30p.m. 11.7 Session Doctoral Student Track — Banyan Room
Aggregate Pricing vs. Pennies a Day. The Effects of Payment Mechanisms on Pricing Strategies
Mahmoud Darrat, Louisiana Tech UniversityWeiling Zhuang, Louisiana Tech University
Examining the Role of Service Quality and Shared Values in the Trust, Commitment and Behavioral Intentions RelationshipSampath Kumar Ranganathan, University of Wisconsin-Green BaySandipan Sen, Southeast Missouri State University
Predicting Volunteering Behavior: Influences of Social Networks and Organizations, Attitudes towards Society and Observations of Helping Behavior Teresa Preston Becsi, Southern Illinois University Carbondale Siva K. Balasubramanian, Illinois Institute of Technology
Session Chair: Jason E. Lueg, Mississippi State UniversityDiscussant: Gary Simon, University of Tampa
Session 11.8 Special Session on Ethics Training and Teaching Tools — Royal Tern RoomSession Chair: O.C. Ferrell, University of New Mexico
Presenter: Robin Diamond, Direct Selling Education FoundationAdditional presenters from industry will join this session
Friday, 3.30 p.m. to 5 pm SMA Officer Meeting — Compass RoomPresiding: Mathew Joseph, St Mary’s University
Friday, 3:30 to 3:45 p.m. Coffee Break
Friday, 3:45 to 5:15 p.m.12.1 Session Shopping: Retail, Catalog and Impulse — Snowy Egret Room
When Should a Retailer Create a Control-Inducing Store Environment? Renaud Lunardo Troyes, Champagne School of Management,Ababacar Mbengue, University of Reims, France
Preliminary Results from a Study on Perceived Risk and Modes of Catalog Shopping Joseph M. Jones, North Dakota State University
How to Stimulate Impulsive Purchasing through Sales Promotion and Experiential Marketing?Ming-Tien Tsai, National Cheng Kung University Wen-Hui Tung, National Cheng Kung University
Session Chair: Ababacar Mbengue, University of Reims, France Discussant: Ali Besharat, University of South Florida
Friday, 3:45 to 5:15 p.m.12.2 Session Special Session Education — Banyan Room
Avoiding Career Interruptus: How to Manage One’s Academic Career in the Face of a Stressful Life-Changing Event Jeff W. Totten, McNeese State UniversityPamela A. Kennett-Hensel, University of New OrleansNatalie Adkins, Creighton UniversityGwen Fontenot, University of Louisiana at LafayetteThomas J. Lipscomb, University of Southern MississippiConcha Neeley Ramsey, University of Central MichiganJoe M. Ricks, Xavier University
Friday, 3:45 to 5:15 p.m.12.3 Session Effectiveness Studies in Advertising and Consumer Behavior — Citrus Room
Firm Communication via Pre-Announcement Signals: An Empirical Study of Performance Effects Debi P. Mishra, State University of New York (SUNY) at Binghamton
The Effect of Rhetorical Figures in Headlines on Degree Processing, Memory, and Persuasion Pia A. Albinsson, New Mexico State UniversityBruce A. Huhmann, New Mexico State University
Antecedents to Intent to Donate for Non-Profits Employing Print Advertisements (Best Paper)Kevin J. Shanahan, Mississippi State UniversityChristopher D. Hopkins, Clemson UniversityLes Carlson, University of Nebraska-Lincoln
Session Chairs: Pia A. Albinsson, New Mexico State UniversityDiscussant: Dennis Kopf, New Mexico State University
Friday, 3:45 to 5:15 p.m.12.4 Session The Value of the Brand: What’s a Brand Manager To Do? — Glades Room
Tater Stiks and Sir Salty: Two Cases in Brand Management StrategyJ. Mark Mayer, University of GeorgiaMichelle Roehm, Wake Forest University
Evaluating the Brand Attributes of a Fine Dining Restaurant Regina Pefanis Schlee, Seattle Pacific UniversityHerbert E. Kierulff, Seattle Pacific University
Session Chair: Jason E. Lueg, Mississippi State UniversityDiscussant: Carol M. Megehee, Nicholls State University
Friday, 3:45 to 5:15 p.m.12.5 Session Exploratory Research in Supply Chain Management — Jasmine Room
Perceived Risk and Preparedness in the Supply Chain: Perceptions of ExecutivesGail M. Zank, Texas State University-San MarcosRobert A. Davis, Texas State University-San Marco
The Nature of 3PL Value PropositionWesley S. Randall, Auburn UniversityC. Clifford Defee, Auburn University
Conducting Multiple Supply Chain Case Study ResearchTeresa M. McCarthy-Byrne, Bryant UniversityDonna F. Davis, Texas Tech University
Session Chair: Teresa M. McCarthy-Byrne, Bryant UniversityDiscussant: Lauren R. Skinner, University of Alabama at Birmingham
Friday, 3:45 to 5:15 p.m.12.6 Session Customer Related Issues (Doctoral Student Track) — Palm Room
A Multilevel Approach to Brand Community FormationBadri Munir Sukoco, National Cheng Kung UniversityWann-Yih Wu, National Cheng Kung University
An Empirical Assessment of Commitments across Relationship Maintenance FormsWeiling Zhuang, Louisiana Tech UniversityQian Xiao, West Texas A&M UniversityZhongpeng Cao, Southwest Jiaotong University
Trust as a Facilitator of Customer-Oriented SellingKate Pounders, Louisiana State University
Session Chair: Nicole Ponder, Mississippi State UniversityDiscussant: Gary Simon, University of Tampa
Friday, 3:45 to 5:15 p.m.12.7 Session SMA/KAMS Symposium — Royal Tern Room
Does e-Service Quality Lead to Website Patronage for Apparel Online Purchases?Eun Young Kim, Chungbuk National UniversityEun Joo Park, Dong-A University
The Different Influences of Luxury Brand Attributes on Customer Equity based on Different SegmentationEunju Ko, Yonsei UniversitySunmin Oh, Yonsei University
Usage Intention for HSDPA Service: A Cross-Cultural comparison in Asia and EuropeKyung Hoon Kim, Changwon National UniversityHae Sung Jung, KB BankGraham Hooley, Aston UniversityNick Lee, Aston UniversityHong Seob Jung, Changwon National UniversityByung Joo Jeon, Changwon National University
Session Chair: Arch G. Woodside, Boston, College
Friday, 3:45 to 5:15 p.m.12.8 Session Happiness and Gift Giving — Sabal Room
Are Materialists Really Less Happy? A Re-Inquiry of the Relationship between Materialism and Subjective Well-Being Reto Felix, Universidad de Monterrey
A Preliminary Examination of Emotional Information Management in Gift Giving and Receipt Harry A. Taute, Utah Valley University Jeremy J. Sierra, Texas State University-San Marcos
Ritualistic Expressions of Love: Gifts for PetsTracy L. Tuten, Longwood University Pamela Kiecker, Royall & Company
Session Chair: Reto Felix, University of Monterrey Discussant: Monica A. Hodis, Southern Illinois University
Friday, 3:45 to 5:15 p.m.12.9 Session Business to Business Marketing Special Session —Blue Heron Room
University Fund Raising in a Business EnvironmentKenneth Bernhardt, Georgia State UniversityWesley J. Johnston, Georgia State UniversityMichael Williams, Illinois State University James S. Boles, Georgia State University
Friday, 6 to 7 p.m. Presidential Reception -Sponsored by Direct Selling Foundation and SMA - Seabreeze Deck
SATURDAY, NOVEMBER 8, 2008
Saturday, 8 to 9:30 a.m. 13.1 Session Information and Consumer Knowledge — Banyan Room
Role of Perceived Information Efficiency on Effectiveness of Information Sources Ramaprasad M. Unni, Tennessee State University
General Self Efficacy, Involvement, and Consumer Knowledge Calibration Kishore Gopalakrishna Pillai, University of Leeds Ronald E. Goldsmith, Florida State University Michael D. Giebelhausen, Florida State University
The Value of Knowing What Customers Really Want: Interpersonal Accuracy as an Environmental Cue Nancy M. Upton (Puccinelli), Northeastern University Dhruv Grewal, Babson College Susan A. Andrzejewski, Northeastern University Ereni C. Markos, University of Massachusetts Amherst
Session Chair: Nancy M. Upton (Puccinelli), Northeastern University Discussant: Scott Rader, University of Tennessee
Saturday, 8 to 9:30 a.m. 13.2 Session Marketing Education Special Session — Citrus Room
Comparing Marketing Simulations with Line Marketing ChallengesLarry Neale, Queensland University of Technology Lee Hunter, Google UKCharles Hofacker, Florida State UniversityBernard J. Jansen, Pennsylvania State UniversityJerry Flatto, University of IndianapolisSheila Sasser, Eastern Michigan UniversityJamie Murphy, University of Western Australia
Saturday, 8 to 9:30 a.m. 13.3 Session SMA/KAMS Joint Symposium — Glades Room
Marketing Power and Business Performance: The Contingency Role of Environmental TurbulenceSeigyoung Auh, Yonsei UniversityOmar Merlo, University of Cambridge
Upgrading the Journal of the Global Academy of Marketing Science (JGAMS)Arch G. Woodside, Boston College
The Moderating Effect of Epistemic Curiosity on Intention to Use Knowledge Search ServiceDong-Mo Koo, Kyungpook National UniversityYoung-Yun Choi, Kyungpook National UniversitySeon-Hee Ju, Kyungpook National University
Session Chair: Junyean Moon, Hanyang University
Saturday, 8 to 9:30 a.m. 13.4 Session Supply Chain Issues — Jasmine Room
Exploring the Relational Impacts of Time-Based Competition (BEST PAPER)Rodney W. Thomas, University of Tennessee
Revealing Complaint Handling Expectations of Buying CompaniesThorston Gruber, The University of ManchesterPeter Naude, The University of ManchesterStephan C. Henneberg, The University of ManchesterBahar Ashnai, The University of ManchesterAlexander Reppel, Royal Holloway, University of London
Maritime Piracy and Terrorism Impacts on Supply Chains S. Scott Nadler, East Carolina UniversityJohn F. Kros, East Carolina University
Session Chair: R. Glenn Richey, The University of AlabamaDiscussant: C. Clifford Defee, Auburn University
Saturday, 8 to 9:30 a.m. 13.5 Session Teaching and Learning: How does it Happen? — Palm Room
Exploratory Research Comparing Business Professors’ Preferred Learning Styles to their Current Teaching StylesMary T. Galvan, North Central College
Student Usage of Textbook Supplements: PowerPoint Slides and QuizzesDonald P. Roy, Middle Tennessee State UniversityKenneth E. Clow, University of Louisiana at MonroeLaurie A. Babin, University of Louisiana at Monroe
An Exploratory Study Investigating the Effects of Practice Exams on Learning in the Fundamentals of Marketing CourseClifford D. Scott, University of Arkansas at Fort SmithRonald F. Bush, University of West Florida
Session Chair: Brian Vander Schee, Aurora UniversityDiscussant: Gray Simon, University of Tamps
Saturday, 8 to 9:30 a.m. 13.6 Session Doctoral Student Special Session : Attorney Advertising – Impact on the Image of Lawyers and the Legal Profession — Sawgrass RoomSuzanne Oliva, St. Mary’s University
Saturday, 9:30 to 9:45 a.m. Coffee Break — Jac Foyer
Saturday, 9:45 to 11:15 a.m. 14.1 Session Consumption, Gender Preference, Intention and Behavior — Banyan Room
The Link between Intention and Behavior: An Update on the Strength and a Review of Major Impeding Variables Brigit Leisen Pollack, University of Wisconsin Oshkosh
Gender Preferences and Chosen Attributes in Container Shape Mary Babcock, Franklin and Marshall CollegeJeffrey S. Podoshen, Franklin and Marshall College
Justifying Fun: Hedonic Consumption and Self-Gifts Among College Students Jane Boyd Thomas, Winthrop University Jennifer Pizzolongo, Winthrop University
Session Chair: Brigit Leisen Pollack, University of Wisconsin Oshkosh Discussant: Gary Simon, University of Tampa
Saturday, 9:45 to 11:15 a.m. 14.2 Session Marketing Education Special Session — Citrus Room
Issues in Cross-Functional Teaching and Learning Hope Bober Corrigan, Loyola College in MarylandVictoria L. Crittenden, Boston CollegeElizabeth J. Wilson, Suffolk UniversityMiriam Weismann, Suffolk UniversityMorris McInnes, Suffolk University Sushil Bhatia, Suffolk University
Saturday, 9:45 to 11:15 a.m. 14.3 Session Innovation in our Marketing Programs — Glades Room
The Coca-Cola Center for Marketing Studies: A Model for Marketing Research and Education (BEST PAPER)George M. Zinkhan, University of GeorgiaJ. Mark Mayer, University of Georgia
Are we ready for the Wiki?J. Michael Weber, Mercer University
Continuous Additive Peer Review: An Improved System to Control Social Loafing in Marketing Group ProjectsAmit Poddar, Georgia College and State University
Session Chair: Karen Stone, Southern New Hampshire University
Discussant: Larry Neale, Queensland University of Technology
Saturday, 9:45 to 11:15 a.m. 14.4 Session International Aspects of Tourism — Jasmine Room
An Investigation of the Effectiveness of Destination Loyalty in Tourism Sites: International Travelers’ Experiences in Taiwan, Singapore, and MalaysiaVeasna Sau, National Cheng Kung University, TaiwanWann-Yih Wu, National Cheng Kung University, Taiwan
Personal Safety and Security on Cruise Ships: A Study of Crimes Onboard with Special Reference to the Recent Legislative Attempts in the United StatesThomas R. Panko, University of Southern MississippiBabu P. George, University of Southern MississippiTará Burnthorne Lopez, Southeastern Louisiana University
Storytelling Research of Travelers’ Self-Reports: Etic Analyses of How Visitors Interpret Places and Experiences in China (BEST PAPER)Hsu Shih-Yun, Asia University, TaiwanNing Dehaung, Kunming University of Science and Technology, PRCCui Lixin, Beijing Institute of Technology, PRCArch G. Woodside, Boston College
Session Chair: Babu P. George, University of Southern MississippiDiscussant: Shane D. Smith, Kennesaw State University
Saturday, 9:45 to 11:15 a.m. 14.5 Session Sales / Personal Selling Special Session — Palm Room
Utilizing CRM Systems in Sales Management Classes Robert Erffmeyer, University of Wisconsin-Eau ClaireEarl D. Honeycutt, Elon UniversityTerry Loe, Kennesaw State UniversityJeff E. Tanner, Jr., Baylor University
Saturday, 9:45 to 11:15 a.m. 14.6 Session Making Supply Chain Management Relevant for Marketing Majors — Sabal RoomChair: Alexander E. Ellinger, The University of AlabamaPanelist:Daniel D. Butler, Auburn UniversityRich Gooner, East Carolina UniversityJoe B. Hanna, Auburn UniversityAlvin Williams, University of South Alabama
Saturday, 9:45 to 11:15 a.m. 14.7 Session New Frontiers in Service Failure and Recovery Research — Sawgrass Room
The Influence of the Mix of Other Customers on Service Failures Thomas L. Baker, Clemson UniversityTracy Meyer, University of North Carolina at Wilmington
Preferred Attributes and Qualities of Effective Customer Contact Employees during Face-to-Face Complaint Handling Encounters: A Cross-National Comparison StudyThorsten Gruber, The University of Manchester Alexander Reppel, Royal Holloway, University of London Ibrahim Abosag, The University of Manchester Isabelle Szmigin, The University of Birmingham
Impact of Negative Emotions and Relational Benefits on Fairness Perception in a Service Failure and Recovery Context Junsang Lim, Virginia State University
Session Chair: Thomas L. Baker, Clemson UniversityDiscussant: Gavin Fox, Florida State University
Authors Index
A
Abosag, Ibrahim, The University of Manchester (9.2) (14.7)
Aboulnasr, Khaled, Florida Gulf Coast University (11.3)
Adkins, Natalie, Creighton University (12.2)
Aghdasi, Mohammad, Tarbiat Modares University, Iran (3.7)
Ainscough, Thomas L., University of South Florida (8.2)
Albert, Noel, University of Grenoble (IAE-CERAG) and Westford Business School in Grenoble
(8.2)
Albrecht, Carmen-Maria, University of Mannheim (7.8) (9.1) (11.3)
Alejandro, Thomas G. Brasher, University of Massachusetts Amherst (3.3)
Albinsson, Pia A., New Mexico State University (12.3) (9.4)
Andrzejewski, Susan A., Northeastern University (13.1)
Asare, Anthony K., Quinnipiac University (8.3)
Ashnai, Bahar, The University of Manchester (13.4)
Auh, Seigyoung, Yonsei University (13.3)
Autry, Chad, Texas Christian University (3.1) (4.1) (6.1) (7.1)
B
Babcock, Mary, Franklin and Marshall College (14.1)
Babin, Barry, Louisiana Tech University (1.2) (1.3)
Babin, Laurie A., University of Louisiana at Monroe (13.5)
Baker, David M., JP Music Corporation (7.7)
Baker, Thomas L., Clemson University (1.3) (3.8) (6.5) (14.7)
Balasubramanian, Siva K., Illinois Institute of Technology (7.7) (7.8) (11.7)
Ballenger, Danny, Georgia State University (2.1)
Bauer, Hans H., University of Mannheim (7.8)
Beatty, Sharon, University of Alabama (7.4)
Becsi, Teresa Preston, Southern Illinois University Carbondale (11.7)
Bello, Daniel, Georgia State University (8.8)
Bernhard, Kenneth, Georgia State University (8.3) (12.9)
Besharat, Ali, University of South Florida (7.7) (7.8)(12.1)
Bhatia, Sushil, Suffolk University (14.2)
Blum, Brittany, San Antonio Spurs (9.3)
Borders, Aberdeen Leila, Kennesaw State University (3.3)
Boles, James S., Georgia State University (1.1) (2.1) (3.2) (4.2) (4.6) (6.2) (7.2)(8.8)
Brady, Mike, Florida State University (3.6) (7.4)
Branch, John, University Michigan (7.3) (9.8)
Braun, Patricia, President, Aprim Consultant, Sophia – Antipolis, France (7.5)
Braunsberger, Karin, University of South Florida at St. Petersburg (9.7)
Brown, Gene, University of Missouri-Kansas City (8.7)
Brown, Jim, West Virginia University (6.4)
Brudvig, Susan, Ball State University (7.6) (9.5)
Bruner, II, Gordon C., Southern Illinois University Carbondale (7.7)
Bryant, Melchior D., University of Mannheim (7.8)
Burnett, John, Denver University (4.9)
Bush, Alan J., University of Memphis (4.4)
Bush, Ronald F., University of West Florida (13.5)
Butler, Daniel, Auburn University (2.1) (7.9) (14.6)
Byrne, Teresa M. McCarthy, Bryant University (12.5)
C
Calabretta, Giulia, ESADE Business School (6.7)
Campomar, Marcos Cortez, Universidade de São Paulo (11.3)
Canhoto, Ana Isabel, Henley Management College (9.8)
Cano, Cynthia Rodriguez, Georgia College & State University (7.8) (9.1)
Cao, Zhongpeng, Southwest Jiaotong University (12.6)
Capella, Michael L., Villanova University (11.6)
Carlson, Les, University of Nebraska-Lincoln (12.3)
Carrillat, Francois A., HEC Montréal (9.4)
Case, F. Mark, Eastern Kentucky University (3.7) (6.8)
Castleberry, Steven B., University of Minnesota Duluth (7.9)
Chailan, Claude, ITESM, Campus Puebla, Mexico (7.5)
Chakrabarty, Subra, Mississippi State University (8.7)
Chang, Katherine, Manchester Business School (3.5)
Chebat, Jean-Charles, HEC Montréal (1.2)
Choi, Young-Yun, Kyungpook National University (13.3)
Clark, Terry, Southern Illinois University Carbondale (8.4)
Clow, Kenneth E., University of Louisiana at Monroe (13.5)
Corrigan, Hope Bober, Loyola College in Maryland (7.3) (14.2)
Cracium, Georgina, Loyola College in Maryland (7.3)
Crittenden, Victoria L., Boston College (14.2)
D
Dakduk, Silvana, IESA, Venezuela (3.4)
Darensburg, Brittney, Sacramento Kings (9.3)
Darrat, Mahmoud, Louisiana Tech University (11.7)
Davis, Donna F., Texas Tech University (12.5)
Davis, Robert A., Texas State University-San Marcos (12.5)
Defee, C. Clifford, Auburn University (12.5) (13.4)
Dehaung, Ning, Kunming University of Science and Technology, PRC (14.4)
Diamond, Robin, Direct Selling Education Foundation (11.8)
Dixit, Ashutosh, Cleveland State University (7.7)
Dyer, Robert F., The George Washington University (9.4)
Dorsch, Michael J., Clemson University (7.5)
Drea, John T., Western Illinois University (7.5)
Dunnett, Jane, University of New Brunswick (4.7)
Dursun, Turkan, West Texas A&M University (8.7)
E
Eastman, Jacqueline K., Georgia Southern University (4.6)
Ebster, Claus, University of Vienna (8.1)
Ellinger, Alexander E., The University of Alabama (14.5)
Engelland, Brian, Mississippi State University (1.1) (3.2) (4.2) (6.2) (7.2) (7.5)
Erffmeyer, Robert C., University of Wisconsin-Eau Claire (4.6) (14.5)
Easley, Richard, Baylor University (4.9)
F
Falk, Tomas, University of Mannheim (3.6)
Felix, Reto, Universidad de Monterrey, Mexico (12.8)
Ferrell, O.C., University of New Mexico (4.4) (11.8)
Ferrell, Linda, University of New Mexico (8.6)
Finney, R. Zachary, University of South Alabama (3.5) (7.7)(9.2)
Flamm, Richard O., University of South Florida St. Petersburg (9.7)
Flatto, Jerry, University of Indianapolis (13.2)
Flint, Dan J., University of Tennessee (7.4) (11.3)
Florence, Pierre Valette, University of Grenoble (IAE-CERAG) (8.2)
Fontenot, Gwen, University of Louisiana at Lafayette (12.2)
Ford, John B., Old Dominion University (3.7) (4.5) (6.8) (8.7)
Fox, Gavin L., Florida State University (8.5) (14.7)
Fraenkel, Stefan, Copenhagen Business School (7.6) (11.5)
Franklin, Geralyn, University of South Florida at St Petersburg (11.2)
Fullerton, Sam, Eastern Michigan University (8.6)
Fuentes, Alejandra, Universidad de Chile (3.4)
G
Galvan, Mary T., North Central College (13.5)
Gazley, Aaron, Victoria University (3.7)
Geider, Barbara, University of Vienna (8.1)
George, Babu P., University of Southern Mississippi (14.4)
Giebelhausen, Michael D., Florida State University (8.5) (13.1)
Giraldi, Janaina de Moura Engracia, Universidade de São Paulo (11.3)
Goldsmith, Ronald E., Florida State University (9.5) (13.1)
Goodwin, Matt, Houston Rockets (9.3)
Gooner, Rich, East Carolina University (14.6)
Granot, Elad, Cleveland State University (3.3) (8.3)
Grewal, Dhruv, Babson College (7.9) (13.1)
Grewal, Rajdeep, Pennsylvania State University (8.8)
Gruber, Thorsten, The University of Manchester (13.4) (14.7)
Gum, John R., University of South Florida (8.2)
H
Hair, Joseph F., Jr., Kennesaw State University (1.3)
Hammerschmidt, Maik, University of Mannheim (3.6)
Hamwi, G. Alexander, Georgia State University (4.6)
Han, Sang-Lin, Hangyang University (8.8)
Hanna, Joe B., Auburn University (14.6)
Hardesty, David, University of Kentucky (7.4)
Henderson, Kenneth, Morehead State University (7.3)
Henley, Walter H., University of North Alabama (4.4) (4.7)
Henneberg, Stephan C., The University of Manchester (13.4)
Hensel Pamela A. Kennett, University of New Orleans (6.6) (9.3) (12.2)
Hill, Ronald Paul, Villanova University (6.4)
Himes, Marilyn L. Liebrenz, The George Washington University (9.4)
Hodis, Monica A., Southern Illinois University (7.8) (8.2) (12.8)
Hofacker, Charles, Florida State University (9.8) (13.2)
Hooley, Graham, Aston University (8.1) (12.7)
Hopkins, Christopher D., Clemson University (12.3)
Honeycutt, Earl D., Elon University (4.6) (14.5)
Hossain, Tarique M., California State Polytechnic University (4.8)
Hudson, Karen, Google (9.8)
Huhmann, Bruce A., New Mexico State University (12.3)
Hult, Tomas, Michigan State University (8.8)
Hunt, C. Shane, Arkansas State University (8.7)
Hunter, Lee, Google UK (9.8) (13.2)
Hwang, Yoo Kyung, Yonsei University (11.6)
Hyman, Michael R., New Mexico State University (8.6)
I
Iglesias, Oriol, ESADE Business School (6.7)
Ikeda, Ana Akemi, Universidade de São Paulo (11.3)
iLipinar, Gursel, ESADE Business School (6.7)
J
Jansen, Bernard J., Pennsylvania State University (13.2)
Javalgi, Raj G., Cleveland State University (8.3)
Jensen, Molly R., University of Arkansas (8.6)
Jeon, Byung Joo, Changwon National University (8.1) (12.7)
Johnson, Wesley J., Georgia State University (3.3) (6.7) (8.3) (8.8) (9.2) (12.9)
Jones, Joseph M., North Dakota State University (12.1)
Jung, Hae Sung, KB Bank (12.7)
Jung, Hong Seob, Changwon National University (8.1) (12.7)
Ju, Swon-Hee, Kyungpook National University (13.3)
K
Kalyanaram, G.K., GK Associates (11.5)
Kehoe, Bill, University of Virginia (7.9)
Kiecker, Pamela, Royall & Company (12.8)
Kierulff, Herbert E., Seattle Pacific University (12.4)
Kilic, Ceyhan, New York Institute of Technology (8.7)
Kim, Eun Young, Chungbuk National University (12.7)
Kim, Hyun Seok, Georgia Institute of Technology (4.5)
Kim, Kyung Hoon, Changwon National University (8.1) (12.7)
Kim, Yong-man, Kyungnam University (8.1)
Ko, Eunju, Yonsei University (11.6) (12.7)
Koen, Clifford M., Jr., University of New Orleans (3.3)
Koo, Dong-Mo, Kyungpook National University (13.3)
Kopf Dennis, New Mexico State University (12.3)
Kros, John F., East Carolina University (13.4)
Kumar, Anand, University of South Florida (7.7)
Kutlu, Gulfem C., Old Dominion University (6.5)
L
Lacey, Russell, University of New Orleans (6.6)
Lai, Meng-Kuan, National Cheng Kung University (8.2)
Lawson, Stephanie, Florida State University (3.6)
LeClair, Dan, VP, AACSB International (6.3) (10.1) (11.2)
Lee, Dong Hae, Kaya University (8.1)
Lee, Hyunju, Yonsei University (11.6)
Lee, Nick, Aston University (8.1) (12.7)
Lee, Seung-hwan, Gumi College (8.1)
Legoux, Renaud, HEC Montréal (9.4)
Lemon, Kay, Boston College (5.1) (6.4)
Li, Cong, University of North Carolina, Chapel Hill (6.5)
Ligas, Mark, Fairfield University (3.6)
Lim, Junsang, Virginia State University (14.7)
Limbu, Yam B., New Mexico State University (7.6)
Ling, Howard, University of North Carolina at Pembroke (7.5)
Lipscomb, University of Southern Mississippi (12.2)
Lixin, Cui, Beijing Institute of Technology, PRC (14.4)
Loe, Terry, Kennesaw State University (14.5)
Lollar, James, Radford University (4.6)
Lopez, Tará Burnthorne, Southeastern Louisiana University (14.4)
Lueg, Jason E., Mississippi State University (8.4) (9.2) (11.7) (12.4)
Lutz, Richard J., University of Florida (7.9)
M
Madhuvaram, Sreedhar, Cleveland State University (3.3)
Madupu, Vivek, Missouri Western State University (4.7)
Madden, Charles, Baylor University (4.9)
Manzu, Enrique, Universidad de Chile (3.4) (4.5)
Markos, Ereni, University of Massachusetts Amherst (8.3) (13.1)
Marshall, Greg, Rollins College (6.4) (7.9)
Martin, David, La Salle University (10.1) (11.2)
Matos, Nancy, Esan University, Peru (3.4)
Mayer, J. Mark, University of Georgia (12.4) (14.3)
Mbengue, Ababacar, University of Reims, France (12.1)
McInnes, Morris, Suffolk University (14.2)
McIntyre, Faye, University of West Georgia (11.2)
Megehee, Carol M., Nicholls State University (6.6) (9.3) (12.4)
Meng, Juan, The University of Alabama (6.5)
Merlo, Omar, University of Cambridge (13.3)
Merunka, Dwight R., University Paul Cézanne Aix-Marseille III (IAE-CERAG) (8.2)
Meyer, Robert, University of Miami (6.4)
Meyer, Tracey, University of North Carolina Wilmington (3.8) (14.7)
Mi, Margaret, University of Mary Washington (7.3)
Miglioretti, Aurelie Hess, Rennes University, France (9.6)
Mishra, Debi P., State University of New York (SUNY) at Binghamton (12.3)
Montaña, Jordi, ESADE Business School (6.7)
Montgomery, Cameron, Delta State University (3.7)
Moon, Junyean, Hanyang University (8.1) (11.6) (13.3)
Moore, Melissa, Mississippi State University (3.5)
Moore, Robert S., Mississippi State University (3.5) (9.5)
Morgan, Christie R., Jackson State University (4.4)
Moshtaghi, Nazgol, University of South Florida (7.7)
Mourali, Mehdi, University of Calgary (4.8)
Mukherjee, Avinandan, Montclair State University (4.3) (8.8) (11.5)
Murphy, Jamie, University of Western Australia (9.8) (13.2)
Murthy, Rajendran Sriamachandra, Southern Illinois University Carbondale (7.7)
N
Natarajan, Vivek S., Lamar University (4.3)
Naude, Peter, The University of Manchester (9.2) (13.4)
Neale, Larry, Queensland University of Technology (8.6) (9.8) (13.2) (14.3)
Nadler, S. Scott, East Carolina University (13.4)Neeley, Concha, Central Michigan University (9.3)
Nel, Deon, Lulea University of Technology, Sweden (3.7)
Niebuhr, Robert, Florida Institute of Technology (11.2)
Nkonge, Japhet, North Carolina State University (3.7)
O
O’Connell, Katherine, University of Arkansas (8.6)
O’Flaherty, Caleb, Eli Lilly and Company (9.3)
Oh, Sang-hyun, Yeungnam University (8.1)
Oh, Sunmin, Yonsei University (12.7)
Olavarrieta, Sergio, Universidad Diego Portales, Chile (3.4)
Oliva, Suzanne, St. Mary’s University (13.6)
Oubre, Diana T., Grambling State University (8.7)
Outland, Harriette Bettis, University of West Florida (3.3) (9.2)
P
Page, Jay, Mississippi State University (9.5)
Palmer, David W., Jacksonville State University (6.6)
Panko, Thomas R., University of Southern Mississippi (14.4)
Parasuraman, A., University of Miami (8.8)
Park, Eun Joo, Dong-A University (11.6) (12.7)
Park, Ji Eun, Saint Louise University (4.5)
Parkman, Ian D., University of Oregon (6.7) (9.3)
Peev, Plamen, University of Georgia (4.4)
Petr, Christine, Rennes University, France (9.6)
Philhours, Melodie J., Arkansas State University (4.4)
Pillai, Deepa, Southern Illinois University Carbondale (8.4)
Pillai, Kishore Gopalakrishna, University of Leeds (13.1)
Pizzolongo, Jennifer, Winthrop University (14.1)
Podoshen, Jeffrey S., Franklin and Marshall College (14.1)
Poddar, Amit, Georgia College and State University (14.3)
Poletti, Michael, University of North Carolina at Pembroke (7.5)
Pollack, Brigit Leisen, University of Wisconsin Oshkosh (14.1)
Ponder, Nicole, Mississippi State University (3.5) (7.4) (8.4) (12.6)
Pons, Frank, Université Laval (4.8)
Pope, Jennifer, Grand Valley State University (3.7)
Pounders, Kate, Louisiana State University (12.6)
Pride, William, Texas A&M University (4.9)
Price, Kelly, East Tennessee State University (4.8)
Puente, Raquel, IESA, Venezuela (3.4)
Purinton, Elizabeth F., Marist College (9.1)
R
Rader, Scott, University of Tennessee (11.3) (13.1)
Ramirez, Edward, Florida State University (3.6) (8.5)
Ramsey, Concha Neeley, University of Central Michigan (12.2)
Randall, Wesley S., Auburn University (12.5)
Ranganathan, Sampath Kumar, University of Wisconsin-Green Bay (4.4) (11.7)
Reppel, Alexander, Royal Holloway, University of London (13.4) (14.7)
Richey, R. Glenn, The University of Alabama (3.1) (4.1) (6.1) (7.1) (13.4)
Ricks, Joe, St Xavier University (12.2)
Robicheaux, Robert A., University of Alabama at Birmingham (1.2) (3.1) (4.1) (6.1) (7.1)
Robinson, Leroy, Jr., University of Houston-Clear Lake (9.2)
Robinson, Stacey, Florida State University (3.6)
Rod, Michel, Victoria University (3.7)
Roehm, Michelle, Wake Forest University (12.4)
Rollins, Minna, University of West Georgia (8.3)
Roy, Donald P., Middle Tennessee State University (9.8) (13.5)
Rozumalski, Daniel, University of Wisconsin-Eau Claire (7.5)
Rutherford, Brian N., Purdue University (4.6) (8.7)
Rutherford, Leeann G., Purdue University (4.6)
Ryu, Young-Sam, Texas State University-San Marcos (4.5)
S
Saber, Jane Lee, Ryerson University (9.8)
Sams, Doreen, Georgia College and State University (9.1)
Sasser, Sheila, Eastern Michigan University (13.2)
Sau, Veasna, National Cheng Kung University, Taiwan (14.4)
Sautter, Pookie, New Mexico State University (7.9)
Schee, Brian Vander, Aurora University (3.6) (7.3) (13.5)
Schepers, Jeroen J. L., Eindhoven University of Technology (3.6)
Schlee, Regina Pefanis, Seattle Pacific University (12.4)
Scott, Clifford D., University of Arkansas at Fort Smith (6.9) (13.5)
Sen, Sandipan, Southeast Missouri State University (11.7)
Shamma, Hamed M., The American University in Cairo (9.4)
Shanahan, Kevin J., Mississippi State University (12.3)
Shannahan, Kirby L. J., University of New Brunswick (4.7)
Sheikh, Alireza, Lulea University of Technology, Sweden (3.7)
Shelf, Don, Auburn University Montgomery (7.9)
Shepherd, C. David, Georgia Southern University (4.6)
Sheppard, Reginald G., The University of New Brunswick (4.7)
Shim, Gyu-yeol, Gumi College (8.1)
Sierra, Jeremy J., Texas State University-San Marcos (8.6) (12.8)
Sierra, Vicenta, Escade, Barcelona (3.4)
Simon, Gary, University of Tampa (6.5) (11.7) (12.6) (13.5) (14.1)
Sinha, Ashish, Victoria University (3.7)
Sivaraman, Anu, University of Delaware (11.3)
Skinner, Lauren R., University of Alabama at Birmingham (12.5)
Smith, Shane D., Kennesaw State University (9.6) (14.4)
Sneath, Julie Z., University of South Alabama (6.6)
Spake, Deborah F., University of South Alabama (9.3)
Spotts, Harlan E., Western New England College (6.6)
Standifird, Stephen, University of San Diego (4.8)
Stone, George, North Carolina A&T State University (3.7)
Stone, Karen C., Southern New Hampshire University (4.8) (11.4) (14.3)
Suh, Taewon, Texas State University-San Marcos (4.5)
Sukoco, Badri Munir, National Cheng Kung University (8.2) (12.6)
Szmigin, Isabelle, The University of Birmingham (14.7)
T
Tanner, Jr., Jeff F., Baylor University (4.6) (9.3) (14.5)
Tarnoff, Karen, East Tennessee State University (4.8) (10.1)
Taute, Harry A., Utah Valley University (12.8)
Taylor, Charles R., Villanova University (11.6)
Thelen, Shawn, Hofstra University (6.8)
Thiagarajan, Palaniappan, Jackson State University (4.4)
Thomas, Jane Boyd, Winthrop University (14.1)
Thomas, Rodney W., University of Tennessee (13.4)
Thorne, Debbie, Texas State University (4.9)
Thorpe, Jeannemarie, Southern New Hampshire University (11.4)
Tomkovick, Chuck, University of Wisconsin-Eau Claire (7.5)
Totten, Jeff W., McNeese State University (12.2)
Trocchia, Philip J., University of South Florida (8.2)
Trombetta, Bill, St. Joseph’s University (4.3) (7.6)
Troyes, Renaud Lunardo, Champagne School of Management, France (12.1)
Tsai, Ming-Tien, National Cheng Kung University (12.1)
Tung, Wen-Hui, National Cheng Kung University (12.1)
Tuten, Tracy L., Longwood University (9.8) (12.8)
U
Unni, Ramaprasad M., Tennessee State University (13.1)
Upton (Puccinelli), Nancy M., Northeastern University (13.1)
Uribe, Rodrigo, Universidad de ChiV (3.4) (4.5)
W
Wagner, Udo, University of Vienna (8.1)
Wang, Yawei, Montclair State University (4.3)
Weber, J. Michael, Mercer University (14.3)
Weismann, Miriam, Suffolk University (14.2)
Whetstone, Melinda, Florida State University (9.5)
White, Allyn, Mississippi State University (3.5)
Whiting, Anita H., Clayton State University (8.5)
Widing, II, Robert E., Thunderbird (8.7)
Williams, Alvin J., University of South Alabama (9.6) (14.6)
Williams, Michael, Illinois State University (12.9)
Williams, Zachary, Central Michigan University (3.5)
Wilson, Elizabeth J., Suffolk University (4.8) (14.2)
Whipple Thomas W., Cleveland State University (7.7) (9.4)
Winsor, Robert D., Loyola Marymount University (3.5) (7.9)(8.4)
Woodside, Arch G., Boston College (5.1) (6.4) (9.6) (11.6) (12.7) (13.3)(14.4)
Wu, Wann-Yih, National Cheng Kung University (8.2) (12.6) (14.4)
X
Xiao, Qian, West Texas A&M University (12.6)
Xu, Bing, New Mexico State University (8.4)
Y
Yelkur, Rama, University of Wisconsin-Eau Clair (7.5)
Yu, Jun, University of Missouri-St Louis (9.1)
Yun, Hsu Shih, Asia University, Taiwan (14.4)
Z
Zank, Gail M., Texas State University-San Marcos (12.5)
Zhou, Joyce X. Saint Louis University (9.1)
Zhuang, Weiling, Louisiana Tech University (11.7) (12.6)
Zinkhan, George M., University of Georgia (4.4) (7.7) (14.3)
NOTES
NOTES
NOTES
2007-2008 Officers
President- Tom BakerClemson University
President Elect & Program Chair- Mathew JosephSt. Mary’s University
Secretary- Nicole PonderMississippi State University
Treasurer- Robert C. ErffmeyerUniversity of Wisconsin
V.P. Development- Linda FerrellUniversity of New Mexico
V.P. Electronic Communication- Jason LuegMississippi State University
V.P. Member Services- Rhea IngramAuburn University- Montomery
V.P. Research/Publications- Greg MartinNorthern Kentucky University
Director, Academic Placement Services- J. Charlene DavisTrinity University
Executive Director- Glenn RicheyUniversity of Alabama
St. Mary’s UniversityOne Camino Santa Maria
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