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Posted by:

Jim Belosic

Is it really possible to establish

and maintain a social media

presence in the same amount of

time it takes to mow the lawn orcatch up on an episode

of Modern Familyor New Girl?

Why, yes. Yes it is.

Facebook, Twitter and LinkedIn

are the trifecta of social media

at least for small businesses and

aencies and while it!s easy to

et sucked into any of them for

hours at a stretch, you can

manae them in much less

time with some planning and

the right social media management tools .

While we know that some readers will wonder if "# minutes a day is really i$in enouh attention to

social media and the answer is%.it absolutely depends on your business but these tips will definitelyhelp you et started&

'ere!s how to make the most of e$ery minute you!re loed in.

Part I: Facebook in 11 minutes a day

( typical Facebook user spends about )* minutes a day+ on the site. You can spend much less and still

et plenty of business done.

6 Minutes in the Morning

2 minutes:post a status update. onsider- a photo, $ideo,a link to somethin interestin you read

outside of Facebook or a link to your latest blo post.

1 minute:schedule another status update to o up later in the day. To schedule an update, write the

post, upload a photo or $ideo, and then click on the clock icon i n the update bo and choose the time

you want it to post.

1 minute:respond to any /uestions or comments fans ha$e left for you.

2 minutes:in$ite fi$e new people from Facebook roups you!$e 0oined to become your fans or

subscribers. Like a few posts and comment on at least one alon the way.

5 Minutes in the Afternoon or Evening

2 minutes:post another status update. If you posted somethin about your business this mornin,

consider sharin somethin about your industry.

1 minute:respond to all /uestions or comments 1positi$e and neati$e2 left for you durin the day.

2 minutes:check out a few of the profiles or 3aes of people who ha$e Liked or subscribed to your

3ae today. 4eciprocate and Like5subscribe to their paes.

!itter "inkedIn

Facebook #oogle$

%&& 'mail

&ocial (edia oday &pecial Columns

&ign up) "ogin!ith * 6earch this site... 6ub

The world8s best thinkers on social media

+ome Post +ere (arketing ,et!orks Practices &ocial Customer Infographics -ebinars . %eports &ocial Book Club &hake/0p

Follo!

"ike it 3comments

31

+o! to (anage 4our &ocial (edia in 56

(inutes 7or "ess8 a 9ayPosted May 15, 2014

ey!ords- 6ocial 9edia 9arketin, 6ocial 9edia, 6ocial :etworks

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Tip:Use a scheduler such as PostPlanneror Buffer so you can space posts throughout the day or

week.

Part II: Twitter in 12 minutes a day

Two keys to cultivating a Twitter presence include responding to tweets and direct mentions quickly,

Tweet out links to interesting content, follow new people, and hone your headline writing skills. You can

do this in 12 minutes a day. f you categori!e the people"organi!ations you follow into lists, it will #e even

easier to manage Twitter. That way, when you log into Twitter you can quickly check your $news% or

$social media% or $sports% lists to see what&s going on in that world.


1 minute:respond to tweets and direct messages '()s*.

1 minute:scan your home feed and re tweet one tweet 'read anything with a link included #efore you

tweet + ust in case it&s gar#age*.

5 minutes:go to three we#sites or #logs that you read regularly and find at least three articles to

tweet. -chedule them using oot-uite or Buffer or your favorite scheduling tool so they go out

throughout the day rather than all at once.

2 Minutes Midday

1 minute:respond to tweets and ()s

1 minute:scan your home feed/ retweet 102 tweets

3 Minutes in the Evening

1 minute:respond to tweets and ()s

1 minute:scan your home feed/ retweet 102 tweets

1 minute:find a couple of new people to follow

Tip:Use ootsuite, Tweetdeck or Buffer to efficiently schedule several tweets in one sitting so they go

out at various times of the day and night.

Part III: LinkedIn in 12 inutes a !ay

inkedn is primarily a B2B tool. t&s meant to #e used to find people you want to do #usiness with, or

have done #usiness with in the past. or that reason, your first order of #usiness should #e to make

sure your profile and #usiness page are #oth complete.

ere&s how you can start to #uild your inkedn presence in ust 12 minutes a day.


2 minutes:grow your network. ook th rough the suggested $3eople you may know% and see if there is

anyone you can connect with.

2 minutes:update your inkedn status. -hare interesting articles that you found on Twitter, or read on

a news site or on a #log.

2 minutes4 comment on one or two status updates from people within your network.

1 Minute Midday

1 minute:respond to people who have commented on your status or otherwise reached out to you on

inkedn.

5 Minutes in the Evening

5 minutes:check in with one or two of the groups you oined and connect with people in the group.

You can add a comment to a conversation thread that has already s tarted. You can also answer a

question or ask a new one to start a new thread.

Tip:Use inkedn&s elp 5enter and earning 6e#inars to stay up to date with new features and

changes.

-tatistics from U.-. (epartment of 7ustice4 http4""www.iacpsocialmedia.org"8esources"unacts.asp9

" Loginor registernow to comment#

:;TU8:( 3??,???

more people a month visit 7ourney today last

year. They spend longer on the site, share

those ...%

)ay 2?th, 2?1@ #y iamash%rown

$;shley, havenAt read the :ric -chmidt piece

0 so havenAt factored his comments into my

criticism.You say that 7ourney shares

thousands of pieces of content that a few

years ago would never have seen the light of

day. ine 0 #ut perhaps they never ustified

seeing the light of day in the first place.Youalso say that 7ourney is a #rand focused

destination. You are also a #rand that is ...%

)ay 2?th, 2?1@ #y &ichard'tacy

8:;( 5


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