Social Media/Web 2.0

• Combines best of both worlds• Mass media economics and impact• One-on-one interaction,

measurable feedback

Social Media/Web 2.0

Facebook Page (firm) Likes

Flo, the Progressive Girl (Progressive)Aflac Duck (Aflac)The Gecko (Geico)Farmers’GeicoMayhem (Allstate)Nationwide Nascar Series (Nationwide)World’s Greatest Spokesperson (Nationwide)

2,458,048223,454150, 725129,18995,67152,71535,69128,257

Social Media/Web 2.0

Twitter Account (firm) Followers TweetsNationwide Nascar Series (Nationwide)State FarmProgressiveAflac RacingFarmers’NationwideThe HartfordAllstateLiberty MutualThe Gecko (Geico)Aflac Duck (Aflac)

14,0899,1066,1223,6793,4333,2202,7012,5402,4472,4161,622

8,9974,5163,0262,868763

1,262793

6,7031,2521,1087,862

Social Media/Web 2.0

Youtube Channel (firm)

Upload Views Channel Views

Subscribers

GeicoThe Gecko (Geico)AllstateState FarmProgressiveTravelersNationwideAflacFarmers’Pru Center (Prudential)Northwestern Mutual

24,403,0795,090,6873,800,5962,910,5971,924,3811,158,537795,719464,998198,132181,467

143,012

849,331598,929155,264477,533251,57327,69391,39111,78911,97315,321

71,290

11,52810,7071,5381,3781,576367260314101140

171

Social Media/Web 2.0

• Different pages, different purposes

• Of interest• Content• Sales promotion• News

• Tie in to brand/other IMC• Keep up to date• Monitor and respond• Linkages across sites• Social responsibility

Social Media/Web 2.0

Social Media/Web 2.0

Social Media/Web 2.0

Social Media/Web 2.0