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Social Media & Staying Safe Online
Kerry Rego
What is Reputation Management? “The practice of understanding or influencing an individual or business brand. It was originally coined as a public relations term, but advancement in computing, the internet, and Social Media made it primarily an issue of search results.”
-‐Wikipedia
First, Google yourself
• Your photo • Spelling • Duplicate names • Style of communication
• Damaging info
Web Items That Can Be Damaging
In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.
Monitoring Tools
• Google Alerts • Social Mention • Klout • Hootsuite • Twitter Search
Own Your Name (Everywhere)
.net
misspellings
with a middle initial, if necessary Find Available Channels www.namevine.com
Own a Business? Map It
http://bit.ly/MasterListDirectories
• You provide terrible service • You are bad at your job • You are overpriced • They would never return and encourage others not to use your services • Your product is defective
What They Will Say About You
Address Negative Posts • How do you deal with it normally? • Listen, respond, react • Provide customer service & survey • Collect reviews on the spot • Don’t erase negative posts! • Control is an illusion
83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. (Oxford-‐Metrica)
Set up a Crisis Plan
• Plan procedure • Document • Mock exercise • Train
Need a Social Media Policy?
• Add internet tools • Communicate with staff • Train for best practices • Update legal wording
Action Items • Perform a vanity search • Own your name • Monitor your name • List your business • Address negative content • Crisis planning • Create policy • Post your own content • http://bit.ly/krcrepmng
High Ranking Social Media • Facebook Pages • LinkedIn Personal Profiles • Twitter • Google Local/Places • Google + • Directories • Blogs • Pinterest • Slideshare • YouTube
Top Ranking Factors • Twitter #followers, quality, relevance, #retweets • Facebook #fans, #comments, #shares • Youtube #views, comments, references, title, % likes vs. dislikes • All pos vs. neg mentions, #social mentions
• Snopes
• Hoax Slayer
• Search Engines name of story & “truth” or “hoax”
Rumors
Promote Good Behavior
• What is the Golden Rule? • Consequences, legal • “Private” isn’t private • Model behavior • Know all your connections
You Are Being Watched
Ways You Are Being Watched
• Google Street View • Street Cameras • Banks & ATMs • Building Security Cameras • Government • Law Enforcement • Your Computer & Phone
1. Dating 2. College Acceptance
3. Job Search 4. Financial Aid/Credit Cards
First Page of Search Results
Data by Compete, Jacob Nielsen, Optify Image courtesy InternetReputationManagement.com
85% never get off the first page! -Internet Reputation Management
