23
Using Social Media to Connect with Current, Former & Future Students @gravesle & @maet (a.k.a Mrs. Wolf) Program Coordinator, Master of Arts in Educational Technology Program Michigan State University

SocialMedia

Embed Size (px)

DESCRIPTION

Social Media Suggestions

Citation preview

Using Social Media to Connect with Current, Former & Future Students@gravesle & @maet (a.k.a Mrs. Wolf)

Program Coordinator, Master of Arts in Educational Technology ProgramMichigan State University

http://msu.edu/social

Get comfortable,let’s start by listening...

WORKFLOW

Leigh’s work!ow =

ifttt.com + iPhone

(the answer to “this is a waste of time”)

ENGAGE

BE AUTHENTIC

SHAREWork done by students, sta", alumni and faculty

RE-TWEETWork done by students, sta", alumni and faculty

URL SHORTENING & TRACKING

Leaders: ow.ly & bit.ly

I like: goo.gl

Thin tweet:

Graduation today!

Thick tweet:

#maet graduation at Breslin today! Watch the livestream: http://wkar.org/live/msu/ & @stevewoz giving commencement speech

David Silver - http://silverinsf.blogspot.com/2009/02/di"erence-between-thin-and-thick.html

Make your tweets “thick”

ANALYTICS

Interesting analytic tools:

http://archivist.visitmix.com helps track trends in your stream over time

http://www.tweriod.com/ analyzes streams to suggest best time to tweet

http://klout.commeasures your “in!uence”

Klout measures: True Reach is broken into the following subcategories:

■ Reach■ Are your tweets interesting and informative enough to build an audience?■ How far has your content been spread across Twitter?■ Are people adding you to lists and are those lists being followed?

■ Demand■ How many people did you have to follow to build your count of followers?■ How often are your follows reciprocated?

Factors measured: Followers, Mutual Follows, Friends, Total Retweets, Unique Commenters, Unique Likers, Follower/Follow Ratio, Followed Back %, @ Mention Count, List Count, List Followers Count.

http://klout.com/kscore?from=ks

Managing followers with Twitter

The most important thing to remember?

this will all change....