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Sierra Trading Post & Social Media

Social Wy Media Presentation

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Presentation on Sierra Trading Post social media tactics for SocialWYO conference 10/08/09

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Page 1: Social Wy Media Presentation

Sierra Trading Post &

Social Media

Page 2: Social Wy Media Presentation

Introduction

• Customer Experience Manager 2008-09

• MBA Colorado State University 2009

• MTS Harvard University 2001

• Outdoor Retail Industry 1999-Present– Recreational Equipment Inc. - 2003-08– Eastern Mountain Sports - 1999-03

Page 3: Social Wy Media Presentation

Our History• 1986 – founded in Reno NV

• 1992 – Moved HQ to Cheyenne

• 1998-99 – Website Opens for Business

• 2002 – New 300,000 sq/ft Distro Center

• 2009 – Diverse Multi-Channel Retailer – 4 retail stores, 90+% Web Driven, 9 catalog titles

Page 4: Social Wy Media Presentation

Facebook

Page 5: Social Wy Media Presentation
Page 6: Social Wy Media Presentation
Page 7: Social Wy Media Presentation

Sierra Blogging Post

http://blog.sierratradingpost.com/
Page 8: Social Wy Media Presentation

Pending Innovations

• User Communities

• Mobile Commerce ◄ iPhone App Mockup

• Loyalty Program

• “Share” features

• Answer Box

Page 9: Social Wy Media Presentation

How did we get there?

– Challenges

– Ideas

– Examples

Page 10: Social Wy Media Presentation

Integrations with Marketing Strategy Integrations with Marketing Strategy Planning ProcessPlanning Process

Page 11: Social Wy Media Presentation

Where to Start?

Page 12: Social Wy Media Presentation

Questions?

Page 13: Social Wy Media Presentation

Contact Us

Twitter: @Brian_Clark & @SierraTP

Email: [email protected]

Ph: 307.773.7706

Feel free to contact me to visit our Cheyenne HQ and talk about Customer

Strategy & Social Media!

mailto:[email protected]

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