SOCIAL VIDEO EMPLOYEE UPLOAD AND SHARE

7/29/2019 SOCIAL VIDEO EMPLOYEE UPLOAD AND SHARE

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SOCIAL VIDEO

EMPLOYEE UPLOAD AND SHARE

The socially connected corporate method of sharing knowledgesecurely and raising employee performance

There is no denying that management teams are seeking to nd better employee communications solutions

while reducing costs. When coupled with the increasing demand to better manage projects, customer service,

product launches, training, and sales by workforces that are separated by time zones and using mobile devices,

there is a signicant challenge for businesses to address. This need for wide-scale communications at a lower

cost is fuelling recent demand for scalable, affordable corporate video and employee generated content via

video known as Employee Generated Content.

New Collaboration andCommunication Demand:

We Want the Ability to

Create and Share Video

The exponential growth of consumer video websites

and sharing has also created an expectation by

employees to have the same capabilities at work.

Video has become a comfortable medium for many

people, especially younger employees. Everyone has

seen the power of using video to shape, change, and

guide opinion. For many, the idea of writing a ten-

page memo is horrifying when they could create a

faster, better result with a webcam and sharing of

desktop presentations, spread sheets, or Web-based

information.

EGC facilitates easy knowledge sharing and constant

conversation across a widely distributed business

through a many-to-many communication channel,

resulting in more connected and educated employees,faster product lifecycles, and a signicant competitive

advantage. Video is the perfect means to get the

conversation started and to keep it going.

Signs That You Need A Social Video System You can go to YouTube and nd your companys

condential information there because employees

have no in-house alternative.

You have training, marketing, advertising, and

product videos that exist somewhere in your

company but you cannot nd them.

Travel has been cut; shared knowledge, training,

messaging and company updates are lacking.

You are incurring huge time and productivity losses

and sacricing consistent messaging by having to

deliver training over and over.

You are not meeting your companys reliance on

immediacy of information to act on market trends

and, as a result, youre not meeting sales and

revenue expectations.

Your network is spiking with video overload.

You have increasing requests to communicate with

video and provide video to partners, customers,

prospects and investors about your company.

Your existing video-oriented systems are not

compatible with each other, experience frequent

break-downs and are difcult to expand.

Video assets are not secure and can be distributed

outside your rewall by anyone, anytime.

Your employees are using email to share video les


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USE CASES

What Is Employee Generated Content?

It's the ability to easily create and distribute video enriched

content without transferring large les via email or le

storage.

It empowers companies with the ability to extend employee

knowledge and produce content faster, , more easily, more

consistently, and has the ability to reach a global target

audiencemore than any other medium. Social video

delivers effective, real-time messages to a company.

It provides YouTube-like exibility and ease of use, with

adult supervision, i.e., workow, control of who may

see particular content, distribution over Intranets, and

compliance with corporate policies.

It is easy-to-use. Social video provides content creation and

management, uploading to corporate portals, transcoding,

and distribution of any rich media/video in any format

right from any employees PC or mobile device.

Employee generated content leverages the growth of

smartphone and tablet use for video capture and upload.

Why Is Demand Rising

Employees are far more comfortable creating and viewing

video than ever before. Video lets employees better communicate complex,

nuanced ideas without the pain of writing.

Video is immediate and personal it communicates better

than most people can do using written word.

Video helps ll the travel gap created by budget cuts and

the hassle of repeating a presentation over and over.

What Is Necessary for Delivering Social Video?

IT Departments must give employees consumer type

capabilities such as commenting, clipping, sharing, tagging.

CIOs and IT managers need to be aware of the impact on

their network of fast-expanding video applications.

Companies must have the right tools and features to help

employees create and distribute impactful content of

acceptable quality.

Your most successful sales

representative was asked to video

annotate and upload his star

presentation to share with the rest of

the sales team.

A customer service representative

uses video to more quickly illustrate

a specic problem and suggest a

resolution.

Invest the eort to embed

video directly in applications or

documentation related to tasksthat will benet from the videos.

Whit Andrews, vice president, distinguishedanalyst, Gartner (Serve Users Best and UseVideo Most Effectively With In-Context Chunks,June 17, 2011)

SOCIAL VIDEO EMPLOYEE UPLOAD AND SHARE


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USE CASES

What You Will Need

Before you get started, ask yourself questions

about your needs:

Who is Your Audience and How Large is It?The solution must be able to scale to handle your potential

authoring and consuming audience. You need to deliver

content creation capabilities to those who need it while

guaranteeing a quality experience for viewers. The content

must be tagged and indexed for ease of searching. Theres no

point having lots of videos if your audience cant nd them.

How Will the Solution Integrate With your Existing IT

Infrastructure?

This means integration with enterprise LDAP/ActiveDirectory, Single Sign On, DRM, and portal technologies, and

existing network (Intranet and Internet) content distribution

capabilities. The solution must allow the creation of new

applications, including mobile apps, and integration through a

well-documented, versioned Web Services based application

programming interface (API).

What are Your Quality Requirements for Live and

Ondemand Streaming?

The solution must grow with future investments in LAN andWAN hardware, video teleconferencing systems, mobile apps,

and other video use cases. Can you deliver quality at your

current network bandwidth or is there a need for additional

capacity?

How Will You Support Mobile Viewers on Smartphones

and Tablets?

Given the explosion of mobile devices and many companies

adopting BYOD (bring your own device) to the workplace, the

challenges of video distribution are multiplied. However, youropportunity for social video is magnied.

Mobile devices represent a comfortable and easy way for

employees to capture video content even while they are on the

go. Your social video solution needs to be mobile friendly, both

for viewers and for content contributors.

Tips For Creating Quality

Employee Generated Content

Make the video short and succinct andbottom-line oriented. Get to the point.

Communicate with short stories, not

long analogies.

Vary your tone; convey importance.

Emphasize major points.

Communicate ideas with inspiration,

not endless details and bullet

recitation.

Dont sacrice credibility with

outrageous claims.

Leave comedy to professional

comedians.

Follow the carpenters rule: Measure

twice, cut once.

Prepare for desktop and mobile

viewers on smartphones and tablets.


Effective social video starts with easy web-based video and screen capture as shown

here in Qumu Quick Capture, includingsimple webcam video/audio of the speakerplus corresponding screen capture of anyapplication, and PowerPoint synchronization.


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How Will You Make Your Video Discoverable, and How Do

You Adhere to Corporate Retention Policies?

Will the process be open to everyone in the company or

just certain departments or individuals? Create and establish

social video best practices, policies and an approval workowup front to reduce content challenges (similar to policies for

employee blogs).

Will Your Solution Leverage Transcoding for Seamless

Uploading into Corporate Standard Formats?

Rich media transcoding should be fast, easy and able to handle

all common/ standard formats.

Will the Content Be External Facing?

Plan how you will securely distribute video both inside andoutside the rewall (i.e., partners, consultants, investors, etc.).

How Will You Report on Usage and Measure Popularity?

Make sure that your application has integrated measurement

tools that allow you to evaluate who watched, for how long

and whether they paid attention.

How Will You Easily Create Video and Screen Capture?

Companies commonly face the problem of creating

impactful media without employing the use of external A/V

organizations or dedicating internal resources and equipment.

A fast, easy to- use, web-based, video and screen capture tool

solves this problem. Such an application enables users to easily

create quality content for training, presentations, software

demos, and new product introductions. These applications

empower your employees to generate compelling content that

will increase knowledge transfer, collaboration, and efciency.

How Do You Integrate and Encourage Social Networking?

Videos spread virally .Given the right portal and the right

kind of social tools (ratings, comments, clipping, etc.) and

by embedding video in other applications, employees will

quickly nd the most valuable social video assets and, through

collaboration, the best will bubble up. Creators will seek to

emulate the best practices of the most successful videos.


USE CASES

The CFO brainstorms over the Holiday

about a new revenue model. Using

the webcam on his laptop, he records

the before and after of a spreadsheet

model and shares his ideas with

stakeholders to be ready to discuss

upon his return.

The V.P. of Sales is traveling but wants

to send a congratulations message to

his team. He records a video using the

camera on his iPad and easily uploadsthe message to the team portal and

triggers a notication to the team.

Collaboration managers,

security and compliance ocers,

CIOs, marketing professionals,

intranet and portal managers,

and website managers will all

nd that informally generated

video content is becoming an

increasingly valuable popular

aspect of their strategies. Whit Andrews, vice president, distinguished

analyst, Gartner (MarketScope for VideoContent Management and Delivery, February 4,2011)


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Implementing A Social Video Strategy To Meet User Demand

True social video must provide processes, workow and ease of access and must have easy to use

functionality in order to ensure comfortable compatibility with users. The aim is to make it as easy to

produce video as it is to write an email.

An Employee Generated Content application streamlines the content creation process and manages all

steps of the corporate video lifecycle: create, manage, distribute and experience via an integrated video

management solution.

An effective application should also meet compliance requirements by providing review and approval of

submitted content with built-in workow that adheres to company, legal, and reporting mandates.

Content that should expire must automatically be removed. If content must be re-approved, processes

should support scheduled reviews and deliver updates about the renewed content availability.

Social video solutions can be deployed tactically but need to be planned strategically with the goal of

integrating other enterprise communication technologies, including collaboration tools, portals, mobileapplications, and video teleconferencing systems with video streaming capabilities.

Whether employees utilise existing video conference or telepresence systems, corporate or outside studios,

or simply create content at their personal workstation or on their smartphone, companies need to unleash

the high value knowledge of inuential and experienced employees who are key to driving adoption and

innovation, and empower those employees with the means to create socialeasily, quickly and at low cost.

Systems must enable all sources of video creation to be equally capable of delivering a high-quality result.

In the decision making process, careful attention towards aligning Corporate Communications teams, IT

departments and line of business executives will ensure successful analysis and deployment of a social video

solution that meets corporate requirements.

By involving all key users of a social video system, management can instantiate the communication

importance and ease-of use features that empower employees to communicate as if they were using

YouTube within the enterprise. At the same time, management can place necessary controls, security, and

reporting functions into the system that will help the company make more intelligent business decisions and

manage the use and impact of video on the corporate networks.

Companies should be prepared for exponential growth in usagewhether its live broadcast, creating on-

demand training videos, or delivering near real-time information to customerssocial video will be widely

used by the employee base. One Fortune-500 business reports they have been experiencing a 300% rise in

video use, creation and deployment over last year.



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ABOUT QUMU

Video is the new document. Qumu

Corporation (NASDAQ: QUMU) provides

the tools businesses need to create,

manage, secure, distribute and measure

the success of their videos. Qumu's

innovative solutions release the power

in video to engage and empower

employees, partners, clients and their

customers. Qumu helps thousands of

organizations around the world realize

the greatest possible value from videoand other rich content they create and

publish. Whatever the audience size,

viewer device or network conguration,

Qumu solutions are how business does

video. Additional information can be

found at www.qumu.com.

Conclusion

Social video is coming fast and is here to stay. Like the

desktop publishing and presentation slide waves that came

before, there is no stopping the desire of employees to create

video content. Smart executives realize they can leverage this

social video trend while helping their companies deal with

the current economic climate. Video improves the quality

of communications while reducing travel. The time is now

for companies to empower their employees to share ideas,

information, how-tos, and knowledge in a direct, high quality,

compelling way with video. This opportunity is too good to

pass up and is worth the relatively minor up-front investment

for a major return.

For the thousands of executives who are using videocommunications to drive change in todays economic and

business environment, there is no better method than social

video. Employees at every level learn faster providing a

signicant competitive advantage. Using employee upload and

sharing of video as the solution to solve organizational issues

will deliver far more cost reductions and productivity increases

than you can imagine.

Its time to start the conversation with your employees!

Empower them to use tools they are already familiar with tobetter communicate, and help create a socially connected

company. Getting started is the easy partyou will not have to

cajole your employees to participate.

SocialVideo-WP016-0813

ABOUT QUMU

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SOCIAL VIDEO EMPLOYEE UPLOAD AND SHARE