Social Video Chart_Sept_UK

Social Video Chart

September 2012

About the Social Video Chart

• Ebuzzing scans social platforms each month to retrieve metrics about videos published by brands.

• We produce this chart in EU5 (UK, France, Germany, Spain and Italy) as a video ranking based on a proprietary algorithm, incorporating numerous parameters including the number of views, interactions on Facebook (Likes + Share + Comments), mentions on Twitter, and backlinks.

• From this database we extract general information to give a view of the publishing activity by brand and sector

• In September 2012, this represents 3,269 videos and 403 brands for UK.

High tech is the top publising sector

25%

21% 12%

7%

6%

5%

4%

4% 3% 2%

Share of videos published High Tech

Other

Entertainment

Automotive

Games

Health & Beauty

Drinks

Fashion

Sport

Internet

Other

Source : Ebuzzing Social Video Chart, September 2012

Luxury features in the top 3 sectors

24%

13%

11% 11%

8%

7%

5%

4%

4%

8%

Share of views High Tech

Luxury

Games

Entertainment

Automotive

Drinks

Internet

Fashion

Sport

Other

Share of views = Total views by sector/ Total views


Entertainment generates 1/5 of social interactions

20%

17%

12% 10%

11%

5%

5%

5%

4% 12%

Share of choice Entertainment

High Tech

Automotive

Luxury

Drinks

Media

Games

Fashion

Sport

Other

Share of choice = Interactions on Facebook for a sector / Total interactions on Facebook


Restaurants are the most engaging

4.7%

3.6% 3.5% 3.5% 3.4% 3.3% 3.3%

3.1% 2.9%

2.5% 2.4% 2.4% 2.4% 2.0%

1.6% 1.4%

Interaction rate

Interaction rate = Interactions on Facebook/ Number of views


The average video length is close to 4 minutes

1,498

320 283 275 233 227 220 197 190 189 168 164 143 141 124 112 109 106 106 81 73

Inte

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Dri

nks

Ente

rtai

nm

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Ener

gy

Hig

h T

ech

Ave

rage

Gam

es

Co

nst

ruct

ion

Fin

ance

Tele

com

Au

tom

oti

ve

Res

tau

ran

ts

Fash

ion

Tran

spo

rt/t

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Spo

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Hea

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& …

Cle

anin

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Luxu

ry

Ret

ail

Foo

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Length of video by sector (in seconds)


The first 10 brands represents 42% of total views

2%

2%

2%

2%

2%

2%

3%

3%

3%

3%

4%

5%

6%

11%

Gucci

Old Spice

Calvin Klein

Coca Cola

Red Bull

Sony

Prada

Volkswagen

Nintendo

National Geographic

Google

Samsung

Christian Dior

Nokia

Share of views

Share of views = Total views of a brand / Total views


Coca-Cola generated the most social interactions

2%

2%

2%

2%

2%

2%

3%

4%

4%

4%

6%

6%

7%

Disney

Duracell

Ford

Blackberry

Red Bull

H&M

Volkswagen

Nokia

National Geographic

Fox

Gucci

Samsung

Coca Cola

Share of choice

Share of choice = Interactions on Facebook for a brand/Total interactions


Top brands by interaction rate

Interaction rate= Interactions on Facebook/ Number of views Videos > 10 000 views

9.2%

9.6%

9.7%

12.0%

12.2%

13.6%

14.5%

14.5%

14.7%

15.8%

16.9%

17.5%

18.5%

20.5%

Snickers

Bing

Canon

Quiksilver

FEDEX

Mercedes Benz

Blackberry

Ripcurl

Acer

Duracell

last.fm

Ben & Jerry's

Chanel

Ralph Lauren


Focus on Health&Beauty

Herbal Essences is the top video publisher

46

40

16

11 10 8

5 5 4

Herbal Essences

Gillette Occitane Revlon Procter And

Gamble

Aveda Babyliss Estee Lauder

Axe

Number of videos published per brand

The analysis is based on 34 brands that published 208 videos in September


Nu Skin is the most engaging brand

Interaction rate = Interactions Facebook for a brand/ Views for videos brand >1000 views

2%

2%

2%

3%

3%

4%

4%

13%

14%

16%

59%

Clarisonic

L'Oréal

Occitane

Bourjois

Lush cosmetics

Estee Lauder

Axe

The Body Shop

Clinique

Aveda

Nu skin

Interaction rate


Documents

Social Video Chart_Sept_UK